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Media Bias and the Consumer | Jacob Studwell | TEDxYouth@CHSN


[Applause]

[Applause] [Music]

newse we needed today manipulates its

newse we needed today manipulates its viewers and readers to no end it puzzles

viewers and readers to no end it puzzles

viewers and readers to no end it puzzles the average consumer today how incorrect

the average consumer today how incorrect

the average consumer today how incorrect or out of context a news story can be

or out of context a news story can be

or out of context a news story can be published the question is how we

published the question is how we

published the question is how we overhaul the biases in still reporting

overhaul the biases in still reporting

overhaul the biases in still reporting in large media outlets like Facebook NBC

in large media outlets like Facebook NBC

in large media outlets like Facebook NBC and Fox in the 19th century news reports

and Fox in the 19th century news reports

and Fox in the 19th century news reports simple and direct

simple and direct

simple and direct Joe Schmoe survey 1845 who lived in

Joe Schmoe survey 1845 who lived in

Joe Schmoe survey 1845 who lived in Arkansas will go every morning since

Arkansas will go every morning since

Arkansas will go every morning since Arkansas democrat-gazette

Arkansas democrat-gazette

Arkansas democrat-gazette he flipped to the page entitled

he flipped to the page entitled

he flipped to the page entitled editorial where he read that Texas

editorial where he read that Texas

editorial where he read that Texas should be independent mr. Schroeder read

should be independent mr. Schroeder read

should be independent mr. Schroeder read with the paper stanzas so he kept buying

with the paper stanzas so he kept buying

with the paper stanzas so he kept buying the paper without any reason to question

the paper without any reason to question

the paper without any reason to question the facts the paper owned miss earned

the facts the paper owned miss earned

the facts the paper owned miss earned mr. schmoes trust by indicating of each

mr. schmoes trust by indicating of each

mr. schmoes trust by indicating of each article had an opinion and checking each

article had an opinion and checking each

article had an opinion and checking each and every fact on every report article

and every fact on every report article

and every fact on every report article in front of each other today this type

in front of each other today this type

in front of each other today this type of media does not exist companies do not

of media does not exist companies do not

of media does not exist companies do not like to believe they’re biased because a

like to believe they’re biased because a

like to believe they’re biased because a good capitalist knows better

good capitalist knows better

good capitalist knows better when TV and radio started delivering the

when TV and radio started delivering the

when TV and radio started delivering the news in the 20th century newspapers got

news in the 20th century newspapers got

news in the 20th century newspapers got more competition they had to attract as

more competition they had to attract as

more competition they had to attract as many readers as possible instead of

many readers as possible instead of

many readers as possible instead of restricting their readership that people

restricting their readership that people

restricting their readership that people who agree with their strong political

who agree with their strong political

who agree with their strong political stances they stopped sharing these

stances they stopped sharing these

stances they stopped sharing these strong political stances to show bias

strong political stances to show bias

strong political stances to show bias was to lose consumers and you lost an

was to lose consumers and you lost an

was to lose consumers and you lost an entire market or people if you need too

entire market or people if you need too

entire market or people if you need too far in either direction so news outlets

far in either direction so news outlets

far in either direction so news outlets began to stress their so-called

began to stress their so-called

began to stress their so-called impartiality with their factual stories

impartiality with their factual stories

impartiality with their factual stories was their opinions construes rhetorical

was their opinions construes rhetorical

was their opinions construes rhetorical manipulation dismemberment of facts or

manipulation dismemberment of facts or

manipulation dismemberment of facts or just a blatant disregard

just a blatant disregard

just a blatant disregard for example Facebook demonstrates a

for example Facebook demonstrates a

for example Facebook demonstrates a single company’s path to sway its users

single company’s path to sway its users

single company’s path to sway its users towards one conclusion or another the

towards one conclusion or another the

towards one conclusion or another the employees in charge of selecting

employees in charge of selecting

employees in charge of selecting Facebook’s trending stories picking

Facebook’s trending stories picking

Facebook’s trending stories picking liberal-leaning ones with no

liberal-leaning ones with no

liberal-leaning ones with no representation of the right those who

representation of the right those who

representation of the right those who are on Facebook are being fooled

are on Facebook are being fooled

are on Facebook are being fooled Facebook’s broad user base only

Facebook’s broad user base only

Facebook’s broad user base only amplifies a harmful and unclear or

amplifies a harmful and unclear or

amplifies a harmful and unclear or non-existent label bias can be today

non-existent label bias can be today

non-existent label bias can be today only a few network news outlets serve

only a few network news outlets serve

only a few network news outlets serve every US citizen and each of these

every US citizen and each of these

every US citizen and each of these companies can affect tens of millions of

companies can affect tens of millions of

companies can affect tens of millions of people with just one misleading factor

people with just one misleading factor

people with just one misleading factor figure just 30 years ago

figure just 30 years ago

figure just 30 years ago there are hundreds and thousands of

there are hundreds and thousands of

there are hundreds and thousands of independently owned media outlets all

independently owned media outlets all

independently owned media outlets all around the country serving each and

around the country serving each and

around the country serving each and every one of their own communities this

every one of their own communities this

every one of their own communities this makes sense because if you are an Idaho

makes sense because if you are an Idaho

makes sense because if you are an Idaho you even want the same news and

you even want the same news and

you even want the same news and entertainment the people in Tennessee

entertainment the people in Tennessee

entertainment the people in Tennessee want but just this became more

want but just this became more

want but just this became more financially advantageous to maintain

financially advantageous to maintain

financially advantageous to maintain political neutrality it was also in

political neutrality it was also in

political neutrality it was also in their best interest to merge with other

their best interest to merge with other

their best interest to merge with other companies large corporations started

companies large corporations started

companies large corporations started buying up local newspapers local TV

buying up local newspapers local TV

buying up local newspapers local TV stations and local radio stations to

stations and local radio stations to

stations and local radio stations to create the large media conglomerates

create the large media conglomerates

create the large media conglomerates that we know today this becomes a

that we know today this becomes a

that we know today this becomes a problem because there are less with less

problem because there are less with less

problem because there are less with less independently owned media outlets there

independently owned media outlets there

independently owned media outlets there are less opinions today only five

are less opinions today only five

are less opinions today only five companies are responsible for America’s

companies are responsible for America’s

companies are responsible for America’s news NBC ABC Fox CNN and CBS and their

news NBC ABC Fox CNN and CBS and their

news NBC ABC Fox CNN and CBS and their owners Comcast Walt Disney Company News

owners Comcast Walt Disney Company News

owners Comcast Walt Disney Company News Corporation Time Warner in the CBS

Corporation Time Warner in the CBS

Corporation Time Warner in the CBS Corporation if our content continues to

Corporation if our content continues to

Corporation if our content continues to ignore diversity then opinion will

ignore diversity then opinion will

ignore diversity then opinion will further polarize this country

further polarize this country

further polarize this country ourselves between two frames of thought

ourselves between two frames of thought

ourselves between two frames of thought in order to stop this we must

in order to stop this we must

in order to stop this we must increasingly use other mediums to

increasingly use other mediums to

increasingly use other mediums to express ourselves the Internet is the

express ourselves the Internet is the

express ourselves the Internet is the mega phone with which we can demand

mega phone with which we can demand

mega phone with which we can demand better of our media with the rise of the

better of our media with the rise of the

better of our media with the rise of the internet we can crowdsource our news

internet we can crowdsource our news

internet we can crowdsource our news cyclic buzzfeed Twitter and reddit like

cyclic buzzfeed Twitter and reddit like

cyclic buzzfeed Twitter and reddit like curated by individuals not large media

curated by individuals not large media

curated by individuals not large media conglomerates these platforms of each

conglomerates these platforms of each

conglomerates these platforms of each and every consumers have an unfiltered

and every consumers have an unfiltered

and every consumers have an unfiltered voice and decide what should be popular

voice and decide what should be popular

voice and decide what should be popular and what should we talk about choosing

and what should we talk about choosing

and what should we talk about choosing these community-based sites on the

these community-based sites on the

these community-based sites on the Internet instead of accepting what’s

Internet instead of accepting what’s

Internet instead of accepting what’s presented to us by the top 5 news

presented to us by the top 5 news

presented to us by the top 5 news networks is a way of speaking out

networks is a way of speaking out

networks is a way of speaking out against manipulative news bias we must

against manipulative news bias we must

against manipulative news bias we must embrace the opportunity that the

embrace the opportunity that the

embrace the opportunity that the internet provides us and use as a tool

internet provides us and use as a tool

internet provides us and use as a tool against the executives that treat

against the executives that treat

against the executives that treat consumers and has been yon is full of

consumers and has been yon is full of

consumers and has been yon is full of money prioritizing the profits and over

money prioritizing the profits and over

money prioritizing the profits and over accuracy and transparency consumers have

accuracy and transparency consumers have

accuracy and transparency consumers have more power and influence than they

more power and influence than they

more power and influence than they realize and together we must demand

realize and together we must demand

realize and together we must demand better news thank you

better news thank you

better news thank you [Applause]

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