very strong personality and this has made
that I wanted to look a little more
about the personal brand and I really like it
to change
I think this is my focus and if it is the
my brand
how did I identify myself this is the
first and identified more points
and tried to maximize the accused and
[Music]
This is a rather
many times these points
help you have security and
self-confidence and can be a
instrument that other people
inspire you how to build a brand
values of personal part of my
constitution that I want to express
that I want to be because I chose to be
so personality is it is the basis
of the brand and what is personality is the
repetition of attitudes a pattern that
is built through innate acts and
acquired my competences
What are my skills?
What are my attitudes?
what I want to express as the
behavior as I think
in this construction of the character of the
personal brand is very important you
know how the other migraines and how I
I see myself and sometimes it can be a kitten
But you can transform it.
I still do not know what I want
express the piece feedback to the
people who know and are structuring
what you really want to convey
essential components
brand building consistency
authenticity I think the fundamental
the power of influence exactly as
steve jobbs there on that other image and
visibility and this is very important
because when you build a brand
it is very difficult to turn large
brands for example will do a job
very strong when they tend to change is the
your flagship multi-brand talent
there goes back to the question of
research and to identify what
build your brand behavior at
your brand is you in the world is very
It’s important for us to be ourselves
developing this is a long process
that the essential is invisible to the eyes
”
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