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Manifest Millennial: Neuroeconomics & Society | Victoria Ramirez-Miller | TEDxUTK


[Laughter]

[Laughter] hmm it seems as though the Millennials

hmm it seems as though the Millennials

hmm it seems as though the Millennials are engaged in a generational

are engaged in a generational

are engaged in a generational mudslinging campaign no criticisms from

mudslinging campaign no criticisms from

mudslinging campaign no criticisms from Gen Xers and baby boomers stem from how

Gen Xers and baby boomers stem from how

Gen Xers and baby boomers stem from how almost literally anything can and

almost literally anything can and

almost literally anything can and probably will offend them oh yeah I was

probably will offend them oh yeah I was

probably will offend them oh yeah I was pretty offended aspect to how they act

pretty offended aspect to how they act

pretty offended aspect to how they act as though their perspective dictates the

as though their perspective dictates the

as though their perspective dictates the world around them well now I can’t speak

world around them well now I can’t speak

world around them well now I can’t speak for all Millennials but I certainly can

for all Millennials but I certainly can

for all Millennials but I certainly can say that some of us might have an idea

say that some of us might have an idea

say that some of us might have an idea worth spreading some of us actually make

worth spreading some of us actually make

worth spreading some of us actually make sense

some of us are having technical

some of us are having technical difficulties right now

difficulties right now

difficulties right now [Laughter]

thank you in a recent study it was

thank you in a recent study it was suggested that Millennials spend most of

suggested that Millennials spend most of

suggested that Millennials spend most of their to billion dollar purchasing power

their to billion dollar purchasing power

their to billion dollar purchasing power on smartphones energy drinks and organic

on smartphones energy drinks and organic

on smartphones energy drinks and organic foods I mean these are pretty healthy

foods I mean these are pretty healthy

foods I mean these are pretty healthy while we’re destroying the economy right

while we’re destroying the economy right

while we’re destroying the economy right but then again guess what else made the

but then again guess what else made the

but then again guess what else made the list hot chilli sauce so yeah

list hot chilli sauce so yeah

list hot chilli sauce so yeah understandably I can see why previous

understandably I can see why previous

understandably I can see why previous generations might be a little concerned

generations might be a little concerned

generations might be a little concerned about the economic decision making of

about the economic decision making of

about the economic decision making of Millennials but today I am here to

Millennials but today I am here to

Millennials but today I am here to explain the method behind the economic

explain the method behind the economic

explain the method behind the economic madness during these times that I

madness during these times that I

madness during these times that I affectionately call the Millennial age

affectionately call the Millennial age

affectionately call the Millennial age of data it is my theory that Millennials

of data it is my theory that Millennials

of data it is my theory that Millennials are evolving and adapting to their

are evolving and adapting to their

are evolving and adapting to their changing economic environment by

changing economic environment by

changing economic environment by integrating the traditional physical

integrating the traditional physical

integrating the traditional physical system of capitalism into a less

system of capitalism into a less

system of capitalism into a less physical new digital one combining the

physical new digital one combining the

physical new digital one combining the disciplines of neuroscience and history

disciplines of neuroscience and history

disciplines of neuroscience and history we will examine the stigmatized behavior

we will examine the stigmatized behavior

we will examine the stigmatized behavior of Millennials as a Darwin ik neural

of Millennials as a Darwin ik neural

of Millennials as a Darwin ik neural response triggered by the current

response triggered by the current

response triggered by the current economic environment so great right but

economic environment so great right but

economic environment so great right but we have a definition of economy but how

we have a definition of economy but how

we have a definition of economy but how does neuroscience and history come into

does neuroscience and history come into

does neuroscience and history come into play okay great well previous

play okay great well previous

play okay great well previous generations always say that history

generations always say that history

generations always say that history repeats itself so defined in this way

repeats itself so defined in this way

repeats itself so defined in this way one could say that people could share

one could say that people could share

one could say that people could share the same skills and decision-making

the same skills and decision-making

the same skills and decision-making throughout different time periods

therefore an economic environment could

therefore an economic environment could be considered an indicator of what the

be considered an indicator of what the

be considered an indicator of what the great majority of that society believes

great majority of that society believes

great majority of that society believes is valuable at the time the study of how

is valuable at the time the study of how

is valuable at the time the study of how we measure these decisions and why

we measure these decisions and why

we measure these decisions and why people make these decisions

people make these decisions

people make these decisions it’s called narrow economics but wait

it’s called narrow economics but wait

it’s called narrow economics but wait but wait Billy how does the economy act

but wait Billy how does the economy act

but wait Billy how does the economy act as a catalyst for millennial evolution

as a catalyst for millennial evolution

as a catalyst for millennial evolution well it is my belief that Millennials

well it is my belief that Millennials

well it is my belief that Millennials are evolving and these technical

are evolving and these technical

are evolving and these technical difficulties man as a millennial I’m

difficulties man as a millennial I’m

difficulties man as a millennial I’m very unimpressed let’s go back it is my

very unimpressed let’s go back it is my

very unimpressed let’s go back it is my belief that Millennials are more

belief that Millennials are more

belief that Millennials are more receptive to consumerism due to the

receptive to consumerism due to the

receptive to consumerism due to the abundance of technology that allows them

abundance of technology that allows them

abundance of technology that allows them to create more passive income as

to create more passive income as

to create more passive income as producers as producers with surplus

producers as producers with surplus

producers as producers with surplus their ability to consume is increased

their ability to consume is increased

their ability to consume is increased creating a favorable environment for

creating a favorable environment for

creating a favorable environment for suggestibility and an even better market

suggestibility and an even better market

suggestibility and an even better market for technology now with this said I

for technology now with this said I

for technology now with this said I don’t believe that Millennials are the

don’t believe that Millennials are the

don’t believe that Millennials are the first generation that this has happened

first generation that this has happened

first generation that this has happened to I do believe that they are more

to I do believe that they are more

to I do believe that they are more heavily scrutinized because the media in

heavily scrutinized because the media in

heavily scrutinized because the media in general these days is less sensor than

general these days is less sensor than

general these days is less sensor than in previous generations so to make this

in previous generations so to make this

in previous generations so to make this talk is unbiased for all parties

talk is unbiased for all parties

talk is unbiased for all parties involved we are going to focus on a

involved we are going to focus on a

involved we are going to focus on a concept that is familiar to everyone in

concept that is familiar to everyone in

concept that is familiar to everyone in the room I would think American history

the room I would think American history

the room I would think American history right with a show of hands how many

right with a show of hands how many

right with a show of hands how many people are are familiar with this

people are are familiar with this

people are are familiar with this concept manifest destiny oh cool yeah if

concept manifest destiny oh cool yeah if

concept manifest destiny oh cool yeah if you’re not don’t fret don’t worry as a

you’re not don’t fret don’t worry as a

you’re not don’t fret don’t worry as a matter of fact we’ll jump right in we’ll

matter of fact we’ll jump right in we’ll

matter of fact we’ll jump right in we’ll dive right in to the concept manifest

dive right in to the concept manifest

dive right in to the concept manifest destiny in the Millennial age of data

destiny in the Millennial age of data

destiny in the Millennial age of data both have one central thing both

both have one central thing both

both have one central thing both encouraging individual economic

encouraging individual economic

encouraging individual economic opportunity and the gain of territory

opportunity and the gain of territory

opportunity and the gain of territory manifest destiny is defined as the 19th

manifest destiny is defined as the 19th

manifest destiny is defined as the 19th century doctrine or belief that the

century doctrine or belief that the

century doctrine or belief that the expansion

expansion

expansion the United States throughout the

the United States throughout the

the United States throughout the American continents was both inevitable

American continents was both inevitable

American continents was both inevitable and justified it is defined by two major

and justified it is defined by two major

and justified it is defined by two major things the California Gold Rush of 18-49

things the California Gold Rush of 18-49

things the California Gold Rush of 18-49 and the Transcontinental Railroad the

California Gold Rush of 18-49 came to an

California Gold Rush of 18-49 came to an end

end

end leading to a population increase that

leading to a population increase that

leading to a population increase that ended up leading to the construction of

ended up leading to the construction of

ended up leading to the construction of railroads and railroads rose and

railroads and railroads rose and

railroads and railroads rose and steamships during this time period the

steamships during this time period the

steamships during this time period the Pacific Railroad now known as the

Pacific Railroad now known as the

Pacific Railroad now known as the Transcontinental Railroad was built to

Transcontinental Railroad was built to

Transcontinental Railroad was built to connect the East and West parts of the

connect the East and West parts of the

connect the East and West parts of the United States in comparison the

United States in comparison the

United States in comparison the Millennial age of data is defined as a

Millennial age of data is defined as a

Millennial age of data is defined as a period in human history characterized by

period in human history characterized by

period in human history characterized by a shift from the traditional practice

a shift from the traditional practice

a shift from the traditional practice based on industrialization to a shift to

based on industrialization to a shift to

based on industrialization to a shift to a more millennial economy based on

a more millennial economy based on

a more millennial economy based on technology and information so with a

technology and information so with a

technology and information so with a multibillion-dollar purchasing power it

multibillion-dollar purchasing power it

multibillion-dollar purchasing power it isn’t hard to see that we’ve kind of

isn’t hard to see that we’ve kind of

isn’t hard to see that we’ve kind of accomplished individual Economic

accomplished individual Economic

accomplished individual Economic Opportunity but when you look at

Opportunity but when you look at

Opportunity but when you look at technological innovations such as

technological innovations such as

technological innovations such as applications or apps for short you can

applications or apps for short you can

applications or apps for short you can see that we have created a technology

see that we have created a technology

see that we have created a technology wherein the consumer can connect with

wherein the consumer can connect with

wherein the consumer can connect with specific people and markets of their

specific people and markets of their

specific people and markets of their choice just as the Transcontinental

choice just as the Transcontinental

choice just as the Transcontinental Railroad allow the facilitation of goods

Railroad allow the facilitation of goods

Railroad allow the facilitation of goods people and services from different parts

people and services from different parts

people and services from different parts of the country to another with that said

of the country to another with that said

of the country to another with that said we also have gained territory but in a

we also have gained territory but in a

we also have gained territory but in a more unconventional sense of the word

more unconventional sense of the word

more unconventional sense of the word territory attempting to colonize the

territory attempting to colonize the

territory attempting to colonize the ones and zeros of the internet we

ones and zeros of the internet we

ones and zeros of the internet we Millennials have created and are

Millennials have created and are

Millennials have created and are gravitating heavily towards a

gravitating heavily towards a

gravitating heavily towards a self-sufficient more digital market a

self-sufficient more digital market a

self-sufficient more digital market a defining characteristic of this market

defining characteristic of this market

defining characteristic of this market is going viral virility in this sense is

is going viral virility in this sense is

is going viral virility in this sense is the establishment of familiarity right

the establishment of familiarity right

the establishment of familiarity right so an unknown group at a constantly

so an unknown group at a constantly

so an unknown group at a constantly accelerating rate with the best

accelerating rate with the best

accelerating rate with the best practices eliciting strong emotional

practices eliciting strong emotional

practices eliciting strong emotional responses such as at those logos and

responses such as at those logos and

responses such as at those logos and pathos

pathos

pathos the producers used this to brand their

the producers used this to brand their

the producers used this to brand their product and sell them to others in

product and sell them to others in

product and sell them to others in addition the interconnectedness of the

addition the interconnectedness of the

addition the interconnectedness of the internet also leads to a increased

internet also leads to a increased

internet also leads to a increased consumer base this consumer base is

consumer base this consumer base is

consumer base this consumer base is maintained by customer satisfaction

maintained by customer satisfaction

maintained by customer satisfaction which is maintained throughout constant

which is maintained throughout constant

which is maintained throughout constant communication and mass exchange of

communication and mass exchange of

communication and mass exchange of information and once this customer

information and once this customer

information and once this customer satisfaction is maintaining long-term it

satisfaction is maintaining long-term it

satisfaction is maintaining long-term it becomes customer loyalty once it becomes

becomes customer loyalty once it becomes

becomes customer loyalty once it becomes customer loyalty it facilitates the

customer loyalty it facilitates the

customer loyalty it facilitates the mental colonization of the consumer base

mental colonization of the consumer base

mental colonization of the consumer base by their own producer that’s why you

by their own producer that’s why you

by their own producer that’s why you think about him so much now I know it

think about him so much now I know it

think about him so much now I know it seems far-fetched but I assure you it

seems far-fetched but I assure you it

seems far-fetched but I assure you it can be explained by a natural occurrence

can be explained by a natural occurrence

can be explained by a natural occurrence in the brain that is also explained by

in the brain that is also explained by

in the brain that is also explained by Hipps theory of associative learning dr.

Hipps theory of associative learning dr.

Hipps theory of associative learning dr. Donald Hill the neuropsychologist said

Donald Hill the neuropsychologist said

Donald Hill the neuropsychologist said that neurons that fire together wire

that neurons that fire together wire

that neurons that fire together wire together with this said he stated that

together with this said he stated that

together with this said he stated that every experience physical sensation

every experience physical sensation

every experience physical sensation emotion and thought triggers thousands

emotion and thought triggers thousands

emotion and thought triggers thousands of neurons which build a neural network

of neurons which build a neural network

of neurons which build a neural network now thinking about this one could really

now thinking about this one could really

now thinking about this one could really believably compare the neural network to

believably compare the neural network to

believably compare the neural network to the social networks of the internet so

the social networks of the internet so

the social networks of the internet so now you’re probably thinking well is

now you’re probably thinking well is

now you’re probably thinking well is there a problem with the way things are

there a problem with the way things are

there a problem with the way things are or or what’s the purpose of mental

or or what’s the purpose of mental

or or what’s the purpose of mental colonization is there a purpose for it

colonization is there a purpose for it

colonization is there a purpose for it okay well to answer both of those

okay well to answer both of those

okay well to answer both of those questions yes and our current economy

questions yes and our current economy

questions yes and our current economy the middle class is expected to shrink

the middle class is expected to shrink

the middle class is expected to shrink have not be completely consumed by the

have not be completely consumed by the

have not be completely consumed by the working class subsequently the

subsequently the traditional market is

subsequently the traditional market is becoming oversaturated in markets such

becoming oversaturated in markets such

becoming oversaturated in markets such as the white collar market which is

as the white collar market which is

as the white collar market which is projected to create a distinct line

projected to create a distinct line

projected to create a distinct line between the two remaining socio-economic

between the two remaining socio-economic

between the two remaining socio-economic classes causing a crude example of the

classes causing a crude example of the

classes causing a crude example of the half

half

half have bats

like so and Millennials well we like to

like so and Millennials well we like to have we don’t like to be have nots so

have we don’t like to be have nots so

have we don’t like to be have nots so well genexus and baby boomers see

well genexus and baby boomers see

well genexus and baby boomers see self-entitlement we see unexplored

self-entitlement we see unexplored

self-entitlement we see unexplored opportunity in a traditional market that

opportunity in a traditional market that

opportunity in a traditional market that is currently projected to actually limit

is currently projected to actually limit

is currently projected to actually limit the economic advancement of its people

the economic advancement of its people

the economic advancement of its people so with this said we opted out of

so with this said we opted out of

so with this said we opted out of developing traditional skills and we

developing traditional skills and we

developing traditional skills and we opted into brain dumping so what is

opted into brain dumping so what is

opted into brain dumping so what is brain dumping well brain dumping is

brain dumping well brain dumping is

brain dumping well brain dumping is sacrificing one skill for another skill

sacrificing one skill for another skill

sacrificing one skill for another skill that helps you be more efficient in that

that helps you be more efficient in that

that helps you be more efficient in that same environment Millennials do this by

same environment Millennials do this by

same environment Millennials do this by sacrificing traditional skills and then

sacrificing traditional skills and then

sacrificing traditional skills and then improving ones that they see will

improving ones that they see will

improving ones that they see will benefit their own personal economic path

benefit their own personal economic path

benefit their own personal economic path so diving deeper into this concept of

so diving deeper into this concept of

so diving deeper into this concept of the virtual economy you would think that

the virtual economy you would think that

the virtual economy you would think that a skill such as evolving or learning how

a skill such as evolving or learning how

a skill such as evolving or learning how to use multiple skill sets would be

to use multiple skill sets would be

to use multiple skill sets would be favorable in an environment where the

favorable in an environment where the

favorable in an environment where the consumer base is learning information

consumer base is learning information

consumer base is learning information just as quickly as the producer so okay

just as quickly as the producer so okay

just as quickly as the producer so okay freezy now that we know of that we can

freezy now that we know of that we can

freezy now that we know of that we can now confidently

now confidently

now confidently go into how the minds of Millennials

go into how the minds of Millennials

go into how the minds of Millennials actually complement the traditional

actually complement the traditional

actually complement the traditional economy and bring in or facilitate the

economy and bring in or facilitate the

economy and bring in or facilitate the new era of economy brought in by

new era of economy brought in by

new era of economy brought in by Millennials some studies argue that the

Millennials some studies argue that the

Millennials some studies argue that the Millennial is changing they are

Millennial is changing they are

Millennial is changing they are exchanging the comprehensive reading and

exchanging the comprehensive reading and

exchanging the comprehensive reading and speaking for texting and web surfing in

speaking for texting and web surfing in

speaking for texting and web surfing in term some studies argue that this

term some studies argue that this

term some studies argue that this affects the the lobes the loves that are

affects the the lobes the loves that are

affects the the lobes the loves that are heavily indicated in communication such

heavily indicated in communication such

heavily indicated in communication such as the prefrontal cortex

the cerebellum and the parietal lobe the

the cerebellum and the parietal lobe the same study goes on to suggest that the

same study goes on to suggest that the

same study goes on to suggest that the excessive use of technology also

excessive use of technology also

excessive use of technology also atrophies or shrinks the outermost or

atrophies or shrinks the outermost or

atrophies or shrinks the outermost or bark of the brain making it difficult

bark of the brain making it difficult

bark of the brain making it difficult for Millennials to process information

for Millennials to process information

for Millennials to process information and the study concludes on a on a very

and the study concludes on a on a very

and the study concludes on a on a very depressing and sad note saying that we

depressing and sad note saying that we

depressing and sad note saying that we are basically unfit for our environment

are basically unfit for our environment

are basically unfit for our environment because we’re different and we interact

because we’re different and we interact

because we’re different and we interact with the people and their environment

with the people and their environment

with the people and their environment and like previous generations but is

and like previous generations but is

and like previous generations but is that a bad thing I mean what if it isn’t

that a bad thing I mean what if it isn’t

that a bad thing I mean what if it isn’t what if it’s actually an evolutionary

what if it’s actually an evolutionary

what if it’s actually an evolutionary response create it by collaboration and

response create it by collaboration and

response create it by collaboration and amassing large amounts of information

amassing large amounts of information

amassing large amounts of information and storing them through digital

and storing them through digital

and storing them through digital interconnectedness reinforced by newer

interconnectedness reinforced by newer

interconnectedness reinforced by newer stronger neural ties so my continuing

stronger neural ties so my continuing

stronger neural ties so my continuing point is that Millennials are actually

point is that Millennials are actually

point is that Millennials are actually the the horrible decisions they make

the the horrible decisions they make

the the horrible decisions they make actually is their evolutionary positives

actually is their evolutionary positives

actually is their evolutionary positives right that facilitate an ADD and boost

right that facilitate an ADD and boost

right that facilitate an ADD and boost to the the stability of our current

to the the stability of our current

to the the stability of our current economy so with this said while neural

economy so with this said while neural

economy so with this said while neural ties may be broken and why may be

ties may be broken and why may be

ties may be broken and why may be difficult to process information alone

difficult to process information alone

difficult to process information alone maybe we do it together maybe you know

maybe we do it together maybe you know

maybe we do it together maybe you know maybe we can’t hold different jobs maybe

maybe we can’t hold different jobs maybe

maybe we can’t hold different jobs maybe we haven’t picked a career because we

we haven’t picked a career because we

we haven’t picked a career because we know there’s economic freedom and

know there’s economic freedom and

know there’s economic freedom and flexibility maybe we don’t have a

flexibility maybe we don’t have a

flexibility maybe we don’t have a savings account because we haven’t

savings account because we haven’t

savings account because we haven’t figured out how far we want to set the

figured out how far we want to set the

figured out how far we want to set the bar but it should be noted that as we

bar but it should be noted that as we

bar but it should be noted that as we are being critiqued for our personal

are being critiqued for our personal

are being critiqued for our personal developments we are evolving as

developments we are evolving as

developments we are evolving as multitaskers consumers of complex

multitaskers consumers of complex

multitaskers consumers of complex information and collaborators so Gen

information and collaborators so Gen

information and collaborators so Gen Xers baby boomers

Xers baby boomers

Xers baby boomers don’t criticize us help us help us

don’t criticize us help us help us

don’t criticize us help us help us during these times that we are bringing

during these times that we are bringing

during these times that we are bringing in I only ask that you are open-minded

in I only ask that you are open-minded

in I only ask that you are open-minded and tolerant of our views as we arts of

and tolerant of our views as we arts of

and tolerant of our views as we arts of yours please be a part of the new

yours please be a part of the new

yours please be a part of the new economy that is both inevitable and

economy that is both inevitable and

economy that is both inevitable and justified justified that we are all

justified justified that we are all

justified justified that we are all going to live in give yourselves a round

going to live in give yourselves a round

going to live in give yourselves a round of applause for being so open-minded

of applause for being so open-minded

of applause for being so open-minded thank you

thank you

thank you [Applause]

”

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