how do we achieve the impossible walking on the moon giving someone a new heart
on the moon giving someone a new heart
on the moon giving someone a new heart when there’s fails sharing information
when there’s fails sharing information
when there’s fails sharing information instantly around the world running a
instantly around the world running a
instantly around the world running a mile in under four minutes all these
mile in under four minutes all these
mile in under four minutes all these things at one time were an impossible
things at one time were an impossible
things at one time were an impossible goal all once an insurmountable
goal all once an insurmountable
goal all once an insurmountable challenge we’re living in challenging
challenge we’re living in challenging
challenge we’re living in challenging times the theme of today’s talks facing
times the theme of today’s talks facing
times the theme of today’s talks facing the future is particularly topical right
the future is particularly topical right
the future is particularly topical right now whether that’s healing divisions
now whether that’s healing divisions
now whether that’s healing divisions finding a new economic path educating
finding a new economic path educating
finding a new economic path educating our kids now more than ever we need to
our kids now more than ever we need to
our kids now more than ever we need to encourage our creative thinking we need
encourage our creative thinking we need
encourage our creative thinking we need our institutions our companies
our institutions our companies
our institutions our companies individuals our government to challenge
individuals our government to challenge
individuals our government to challenge what they do and to be innovative but
what they do and to be innovative but
what they do and to be innovative but there’s a problem with innovation so
there’s a problem with innovation so
there’s a problem with innovation so often it constrained by tradition found
often it constrained by tradition found
often it constrained by tradition found by trying to find new ways but to do the
by trying to find new ways but to do the
by trying to find new ways but to do the same old thing we have to make sure that
same old thing we have to make sure that
same old thing we have to make sure that what we call innovation really is not
what we call innovation really is not
what we call innovation really is not just a reboot of our original thinking
just a reboot of our original thinking
just a reboot of our original thinking cased in new technology or a newly
cased in new technology or a newly
cased in new technology or a newly invented terminology because we’ll never
invented terminology because we’ll never
invented terminology because we’ll never really make any progress if we do that
really make any progress if we do that
really make any progress if we do that strange as it seems that’s where a group
strange as it seems that’s where a group
strange as it seems that’s where a group of independent filmmakers comes in and
of independent filmmakers comes in and
of independent filmmakers comes in and more specifically the 72 project the 72
more specifically the 72 project the 72
more specifically the 72 project the 72 is a unique feature film project that
is a unique feature film project that
is a unique feature film project that was set up by a colleague of mine who I
was set up by a colleague of mine who I
was set up by a colleague of mine who I established a company with the company
established a company with the company
established a company with the company is called grand independent and we run
is called grand independent and we run
is called grand independent and we run the 72 project myself and James fair
the 72 project myself and James fair
the 72 project myself and James fair back in 2014 made our last film our last
back in 2014 made our last film our last
back in 2014 made our last film our last 72 project film and although the 72
72 project film and although the 72
72 project film and although the 72 project is about making feature films it
project is about making feature films it
project is about making feature films it also has some interesting lessons for
also has some interesting lessons for
also has some interesting lessons for how we go about looking at the
how we go about looking at the
how we go about looking at the challenges that we face
challenges that we face
challenges that we face because the 72 is about achieving what
because the 72 is about achieving what
because the 72 is about achieving what seems to be impossible about not being
seems to be impossible about not being
seems to be impossible about not being bound by tradition and about finding
bound by tradition and about finding
bound by tradition and about finding value in new places it all started with
value in new places it all started with
value in new places it all started with a problem that we face as independent
a problem that we face as independent
a problem that we face as independent filmmakers and it’s a problem created by
filmmakers and it’s a problem created by
filmmakers and it’s a problem created by technology technologies had some amazing
technology technologies had some amazing
technology technologies had some amazing effects and impacts on what we can do as
effects and impacts on what we can do as
effects and impacts on what we can do as filmmakers it’s allowed us to tell
filmmakers it’s allowed us to tell
filmmakers it’s allowed us to tell stories that perhaps in the past we were
stories that perhaps in the past we were
stories that perhaps in the past we were not able to tell it’s also democratized
not able to tell it’s also democratized
not able to tell it’s also democratized the filmmaking process you know we have
the filmmaking process you know we have
the filmmaking process you know we have access to cheap high quality technology
access to cheap high quality technology
access to cheap high quality technology that means today we can all be
that means today we can all be
that means today we can all be filmmakers I can shoot a movie on my
filmmakers I can shoot a movie on my
filmmakers I can shoot a movie on my iPhone I can edit it on my laptop I can
iPhone I can edit it on my laptop I can
iPhone I can edit it on my laptop I can do all the visual effects I can mix the
do all the visual effects I can mix the
do all the visual effects I can mix the sound I can burn it onto a blu-ray disc
sound I can burn it onto a blu-ray disc
sound I can burn it onto a blu-ray disc I can share it instantly with hundreds
I can share it instantly with hundreds
I can share it instantly with hundreds of millions of people around the world
of millions of people around the world
of millions of people around the world so technology has done some wonderful
so technology has done some wonderful
so technology has done some wonderful things but it’s also created a problem
films were made on celluloid strips of
films were made on celluloid strips of film not many films got made because
film not many films got made because
film not many films got made because access to the equipment to do it was not
access to the equipment to do it was not
access to the equipment to do it was not readily available it was expensive
readily available it was expensive
readily available it was expensive having the money to pay for the
having the money to pay for the
having the money to pay for the processing to buy the film that was
processing to buy the film that was
processing to buy the film that was expensive allied to that there were
expensive allied to that there were
expensive allied to that there were hundreds of independent cinemas up and
hundreds of independent cinemas up and
hundreds of independent cinemas up and down the land all he could show those
down the land all he could show those
down the land all he could show those films all eager to show the movies and
films all eager to show the movies and
films all eager to show the movies and the content studios and the production
the content studios and the production
the content studios and the production companies were putting out so while it
companies were putting out so while it
companies were putting out so while it was what it was difficult to make a film
was what it was difficult to make a film
was what it was difficult to make a film getting an audience for that film was
getting an audience for that film was
getting an audience for that film was quite easy you could get your film shown
quite easy you could get your film shown
quite easy you could get your film shown you could get an audience to see the
you could get an audience to see the
you could get an audience to see the value in it and be willing to pay to
value in it and be willing to pay to
value in it and be willing to pay to come and see it but now come forward to
come and see it but now come forward to
come and see it but now come forward to 2016 the access to that technologies i
2016 the access to that technologies i
2016 the access to that technologies i talked about means that making a film
talked about means that making a film
talked about means that making a film now is easy we can get hold at the
now is easy we can get hold at the
now is easy we can get hold at the equipment we don’t have to buy film that
equipment we don’t have to buy film that
equipment we don’t have to buy film that little thing in my pocket allows me to
little thing in my pocket allows me to
little thing in my pocket allows me to shoot a feature film so the access to
shoot a feature film so the access to
shoot a feature film so the access to the technology is easy getting it made
the technology is easy getting it made
the technology is easy getting it made is easy but the problem we have now is
is easy but the problem we have now is
is easy but the problem we have now is that because of that thousands and
that because of that thousands and
that because of that thousands and thousands of feature films literally
thousands of feature films literally
thousands of feature films literally thousands of feature films get made
thousands of feature films get made
thousands of feature films get made every year as independent filmmakers
every year as independent filmmakers
every year as independent filmmakers then how do we engage in audience if all
then how do we engage in audience if all
then how do we engage in audience if all of these films are getting made how do I
of these films are getting made how do I
of these films are getting made how do I get an audience to engage with my film
get an audience to engage with my film
get an audience to engage with my film enough to want to pay for it does the
enough to want to pay for it does the
enough to want to pay for it does the ubiquity of that content mean we don’t
ubiquity of that content mean we don’t
ubiquity of that content mean we don’t value it in the way that we used to in
value it in the way that we used to in
value it in the way that we used to in an era perhaps when paying for content
an era perhaps when paying for content
an era perhaps when paying for content seems rather last century how do I get
seems rather last century how do I get
seems rather last century how do I get an audience to really engage with what
an audience to really engage with what
an audience to really engage with what I’m doing and to see the value in it
I’m doing and to see the value in it
I’m doing and to see the value in it well that was a question that James
well that was a question that James
well that was a question that James posed back
posed back
posed back in 2008 in a pub somewhere in Dublin and
in 2008 in a pub somewhere in Dublin and
in 2008 in a pub somewhere in Dublin and I say somewhere because nobody can
I say somewhere because nobody can
I say somewhere because nobody can really quite remember what pub it was
really quite remember what pub it was
really quite remember what pub it was and I think that probably tells you
and I think that probably tells you
and I think that probably tells you something about the evening but he posed
something about the evening but he posed
something about the evening but he posed a question ok if we have a problem with
a question ok if we have a problem with
a question ok if we have a problem with engaging an audience in our feature film
engaging an audience in our feature film
engaging an audience in our feature film is there something that we can do with
is there something that we can do with
is there something that we can do with the process behind it could we find
the process behind it could we find
the process behind it could we find value in the process behind how we made
value in the process behind how we made
value in the process behind how we made the film could we attract an audience to
the film could we attract an audience to
the film could we attract an audience to that but there’s another problem there
that but there’s another problem there
that but there’s another problem there because how many people now have seen
because how many people now have seen
because how many people now have seen behind the scenes footage seeing those
behind the scenes footage seeing those
behind the scenes footage seeing those DVD extras on the film’s seeing the
DVD extras on the film’s seeing the
DVD extras on the film’s seeing the crews on set understand what the
crews on set understand what the
crews on set understand what the director does and what the
director does and what the
director does and what the cinematographer does and what the
cinematographer does and what the
cinematographer does and what the producer does there’s no mystery in
producer does there’s no mystery in
producer does there’s no mystery in making a feature film anymore there’s no
making a feature film anymore there’s no
making a feature film anymore there’s no real lack of understanding from an
real lack of understanding from an
real lack of understanding from an audience about what goes into making a
audience about what goes into making a
audience about what goes into making a feature film so if we want to engage an
feature film so if we want to engage an
feature film so if we want to engage an audience with the process how do we do
audience with the process how do we do
audience with the process how do we do that when people readily understand so
that when people readily understand so
that when people readily understand so it kind of moved on from that oh ok what
it kind of moved on from that oh ok what
it kind of moved on from that oh ok what about we change that process what about
about we change that process what about
about we change that process what about we do something different the thing is
we do something different the thing is
we do something different the thing is the process of making a feature film is
the process of making a feature film is
the process of making a feature film is very well established yeah we’ve been
very well established yeah we’ve been
very well established yeah we’ve been making films for a hundred years and to
making films for a hundred years and to
making films for a hundred years and to be honest most films that are made now
be honest most films that are made now
be honest most films that are made now follow a pretty familiar pattern to what
follow a pretty familiar pattern to what
follow a pretty familiar pattern to what they did 40 50 years ago you know we’ll
they did 40 50 years ago you know we’ll
they did 40 50 years ago you know we’ll be on set and we’ll work with the actors
be on set and we’ll work with the actors
be on set and we’ll work with the actors and we’ll shoot for probably six to
and we’ll shoot for probably six to
and we’ll shoot for probably six to eight weeks will then take all that
eight weeks will then take all that
eight weeks will then take all that footage and we will edit it and we’ll do
footage and we will edit it and we’ll do
footage and we will edit it and we’ll do the sound mix and the visual effects and
the sound mix and the visual effects and
the sound mix and the visual effects and get it completed another probably take
get it completed another probably take
get it completed another probably take us five or six months short old maybe
us five or six months short old maybe
us five or six months short old maybe six months maybe seven months
six months maybe seven months
six months maybe seven months to complete the feature film so if
to complete the feature film so if
to complete the feature film so if that’s well established and people
that’s well established and people
that’s well established and people understand how that works we’re going to
understand how that works we’re going to
understand how that works we’re going to have to do something different now I
have to do something different now I
have to do something different now I said we were in a public Dublin and I
said we were in a public Dublin and I
said we were in a public Dublin and I think at this stage they’d been a
think at this stage they’d been a
think at this stage they’d been a certain amount of quite famous Irish
certain amount of quite famous Irish
certain amount of quite famous Irish stout consumed because the next point
stout consumed because the next point
stout consumed because the next point was why don’t we make a feature film in
was why don’t we make a feature film in
was why don’t we make a feature film in 72 hours that sounds like a really good
72 hours that sounds like a really good
72 hours that sounds like a really good idea let’s not do it in seven months
idea let’s not do it in seven months
idea let’s not do it in seven months let’s do it in three days if we did that
let’s do it in three days if we did that
let’s do it in three days if we did that would that really engage an audience you
would that really engage an audience you
would that really engage an audience you can imagine the kind of reaction that
can imagine the kind of reaction that
can imagine the kind of reaction that that had when we talked to people about
that had when we talked to people about
that had when we talked to people about it and that you are insane because
it and that you are insane because
it and that you are insane because that’s not possible how can you take a
that’s not possible how can you take a
that’s not possible how can you take a process that takes you several months
process that takes you several months
process that takes you several months and do it in 72 hours it’s not possible
and do it in 72 hours it’s not possible
and do it in 72 hours it’s not possible well the 72 project has now made three
well the 72 project has now made three
well the 72 project has now made three feature films in Ireland in Australia
feature films in Ireland in Australia
feature films in Ireland in Australia and here in the UK films have screened
and here in the UK films have screened
and here in the UK films have screened to audiences around the world at major
to audiences around the world at major
to audiences around the world at major festivals in in melbourne in berlin in
festivals in in melbourne in berlin in
festivals in in melbourne in berlin in london in rome in galway garnering
london in rome in galway garnering
london in rome in galway garnering critical success and disbelief in equal
critical success and disbelief in equal
critical success and disbelief in equal measure the 72 project is highly
measure the 72 project is highly
measure the 72 project is highly disruptive it needs a different way of
disruptive it needs a different way of
disruptive it needs a different way of looking at an old model it needs a real
looking at an old model it needs a real
looking at an old model it needs a real collaborative commitment by everyone
collaborative commitment by everyone
collaborative commitment by everyone involved and it needs a certain ability
involved and it needs a certain ability
involved and it needs a certain ability to forget what’s gone before to not take
to forget what’s gone before to not take
to forget what’s gone before to not take account of the usual ways the usual
account of the usual ways the usual
account of the usual ways the usual models for the young people that come
models for the young people that come
models for the young people that come unto our films and work with us it’s
unto our films and work with us it’s
unto our films and work with us it’s it’s an extraordinary and it’s an
it’s an extraordinary and it’s an
it’s an extraordinary and it’s an empowering process but so what
empowering process but so what
empowering process but so what you know I’m sure many of you are
you know I’m sure many of you are
you know I’m sure many of you are sitting there thinking that’s great
sitting there thinking that’s great
sitting there thinking that’s great Peter congratulations you’ve made your
Peter congratulations you’ve made your
Peter congratulations you’ve made your movie but there are bigger issues in the
movie but there are bigger issues in the
movie but there are bigger issues in the world today than how long it takes you
world today than how long it takes you
world today than how long it takes you to shoot a movie and you’re absolutely
to shoot a movie and you’re absolutely
to shoot a movie and you’re absolutely right just bear with me because the 72
right just bear with me because the 72
right just bear with me because the 72 process and the way that we thought
process and the way that we thought
process and the way that we thought about dealing with an issue and a
about dealing with an issue and a
about dealing with an issue and a problem that we had perhaps then can be
problem that we had perhaps then can be
problem that we had perhaps then can be applicable to some of the other issues
applicable to some of the other issues
applicable to some of the other issues that we face some of the other problems
that we face some of the other problems
that we face some of the other problems that we’re dealing with because shooting
that we’re dealing with because shooting
that we’re dealing with because shooting and editing a feature film in 72 hours
and editing a feature film in 72 hours
and editing a feature film in 72 hours is utterly ridiculous you have to forget
is utterly ridiculous you have to forget
is utterly ridiculous you have to forget about those usual models and that’s the
about those usual models and that’s the
about those usual models and that’s the whole point behind it it makes you stop
whole point behind it it makes you stop
whole point behind it it makes you stop and it makes you think about what you do
and it makes you think about what you do
and it makes you think about what you do it makes you be innovative but it makes
it makes you be innovative but it makes
it makes you be innovative but it makes you be innovative in a way that is not
you be innovative in a way that is not
you be innovative in a way that is not bound by anything that’s gone before it
bound by anything that’s gone before it
bound by anything that’s gone before it if we look at how we deal with some of
if we look at how we deal with some of
if we look at how we deal with some of the problems that we face some of the
the problems that we face some of the
the problems that we face some of the real big challenges that we face today
real big challenges that we face today
real big challenges that we face today economic environmental societal economic
economic environmental societal economic
economic environmental societal economic is there something that we can learn
is there something that we can learn
is there something that we can learn from the 72 if we looked at those issues
from the 72 if we looked at those issues
from the 72 if we looked at those issues with a slightly different eye with a
with a slightly different eye with a
with a slightly different eye with a slightly more challenging vision is
slightly more challenging vision is
slightly more challenging vision is there something that we could do there
there something that we could do there
there something that we could do there that would make it better that would
that would make it better that would
that would make it better that would make it more collaborative that would
make it more collaborative that would
make it more collaborative that would make it more environmentally friendly
make it more environmentally friendly
make it more environmentally friendly more successful thinking back through
more successful thinking back through
more successful thinking back through those three films then perhaps the real
those three films then perhaps the real
those three films then perhaps the real focus of the 72 project is starting to
focus of the 72 project is starting to
focus of the 72 project is starting to emerge and it’s not necessarily about
emerge and it’s not necessarily about
emerge and it’s not necessarily about filmmaking so the project is expanding
filmmaking so the project is expanding
filmmaking so the project is expanding and it’s starting to change we’re still
and it’s starting to change we’re still
and it’s starting to change we’re still going to make films but we’re going to
going to make films but we’re going to
going to make films but we’re going to do something slightly different myself
do something slightly different myself
do something slightly different myself and James are no longer going to be
and James are no longer going to be
and James are no longer going to be making these what we want to do is hand
making these what we want to do is hand
making these what we want to do is hand this on to a new generation of film
this on to a new generation of film
this on to a new generation of film to see how they take on those challenges
to see how they take on those challenges
to see how they take on those challenges and what they do with it so the plan is
and what they do with it so the plan is
and what they do with it so the plan is we’re going to make a new film every
we’re going to make a new film every
we’re going to make a new film every couple of years but do it in a different
couple of years but do it in a different
couple of years but do it in a different country and with a different team
country and with a different team
country and with a different team through making those films and the ones
through making those films and the ones
through making those films and the ones we’ve already made we’re starting to
we’ve already made we’re starting to
we’ve already made we’re starting to create a global network of 72
create a global network of 72
create a global network of 72 participants I’m tempted to call them
participants I’m tempted to call them
participants I’m tempted to call them survivors but i don’t think that quite
survivors but i don’t think that quite
survivors but i don’t think that quite appropriate but i think that’s really
appropriate but i think that’s really
appropriate but i think that’s really exciting because we’ve already seen with
exciting because we’ve already seen with
exciting because we’ve already seen with the people that we worked with here in
the people that we worked with here in
the people that we worked with here in the UK and in australia in ireland that
the UK and in australia in ireland that
the UK and in australia in ireland that they are starting to collaborate on
they are starting to collaborate on
they are starting to collaborate on their own projects staying in touch
their own projects staying in touch
their own projects staying in touch starting to build their own innovations
starting to build their own innovations
starting to build their own innovations it’s time to do their own really
it’s time to do their own really
it’s time to do their own really exciting things but alongside the film’s
exciting things but alongside the film’s
exciting things but alongside the film’s we want to look at what else we can do
we want to look at what else we can do
we want to look at what else we can do so we’re in the process of developing a
so we’re in the process of developing a
so we’re in the process of developing a 72-hour a three-day event that perhaps
72-hour a three-day event that perhaps
72-hour a three-day event that perhaps could change your life your business
could change your life your business
could change your life your business your community and perhaps if we
your community and perhaps if we
your community and perhaps if we expanded out maybe even the world who
expanded out maybe even the world who
expanded out maybe even the world who knows Albert Einstein said that we
knows Albert Einstein said that we
knows Albert Einstein said that we cannot solve our problems with the same
cannot solve our problems with the same
cannot solve our problems with the same thinking we used when we created them
thinking we used when we created them
thinking we used when we created them and that’s what the 72 project is all
and that’s what the 72 project is all
and that’s what the 72 project is all about it’s about not being bound by
about it’s about not being bound by
about it’s about not being bound by tradition it’s about pushing beyond the
tradition it’s about pushing beyond the
tradition it’s about pushing beyond the normal barriers of innovation because
normal barriers of innovation because
normal barriers of innovation because when we do that something remarkable
when we do that something remarkable
when we do that something remarkable might happen we might be able to find
might happen we might be able to find
might happen we might be able to find value in new places we might be able to
value in new places we might be able to
value in new places we might be able to find a new way forward and perhaps you
find a new way forward and perhaps you
find a new way forward and perhaps you know we might face the future then with
know we might face the future then with
know we might face the future then with a renewed optimism and perhaps a new
a renewed optimism and perhaps a new
a renewed optimism and perhaps a new sense of where value really lies thank
sense of where value really lies thank
sense of where value really lies thank you very much
you very much
you very much [Applause]
”
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