my granddad came into the United Kingdom in 1966 with only 5 pounds in his pocket
in 1966 with only 5 pounds in his pocket
in 1966 with only 5 pounds in his pocket as he would call it in Punjabi Bunge
as he would call it in Punjabi Bunge
as he would call it in Punjabi Bunge bound in his pocket and then a few years
bound in his pocket and then a few years
bound in his pocket and then a few years later he made enough money to bring his
later he made enough money to bring his
later he made enough money to bring his wife and his three children my dad
wife and his three children my dad
wife and his three children my dad popped out a few years later the first
popped out a few years later the first
popped out a few years later the first person of my family born in the United
person of my family born in the United
person of my family born in the United Kingdom at the age of 14 he started
Kingdom at the age of 14 he started
Kingdom at the age of 14 he started working and by 16 like every other
working and by 16 like every other
working and by 16 like every other stereotypical Asian family he was
stereotypical Asian family he was
stereotypical Asian family he was running his own corner shop in a little
running his own corner shop in a little
running his own corner shop in a little town where I begun my childhood long he
town where I begun my childhood long he
town where I begun my childhood long he turned I started working at the age of 5
turned I started working at the age of 5
turned I started working at the age of 5 and every Friday night I used to dread
and every Friday night I used to dread
and every Friday night I used to dread having to work at the whole of Saturday
having to work at the whole of Saturday
having to work at the whole of Saturday in the garage I used to wake up at 5:30
in the garage I used to wake up at 5:30
in the garage I used to wake up at 5:30 and finish up to 4 or 5 year old that is
and finish up to 4 or 5 year old that is
and finish up to 4 or 5 year old that is a lot of time but my job was nothing too
a lot of time but my job was nothing too
a lot of time but my job was nothing too serious I used to wash cause of my older
serious I used to wash cause of my older
serious I used to wash cause of my older brother for a pound
brother for a pound
brother for a pound that was the favorite part of my job but
that was the favorite part of my job but
that was the favorite part of my job but if my uncle couldn’t find me anything to
if my uncle couldn’t find me anything to
if my uncle couldn’t find me anything to do he would say Dylan go and pick up the
do he would say Dylan go and pick up the
do he would say Dylan go and pick up the stones in a cigarette and that the staff
stones in a cigarette and that the staff
stones in a cigarette and that the staff have left outside believe it or not my
have left outside believe it or not my
have left outside believe it or not my whole family lived under this roof or 21
whole family lived under this roof or 21
whole family lived under this roof or 21 members of my family yeah we do like to
members of my family yeah we do like to
members of my family yeah we do like to keep it quite tired
keep it quite tired
keep it quite tired [Laughter]
[Laughter]
[Laughter] so in the 8 in the traditional sort of
so in the 8 in the traditional sort of
so in the 8 in the traditional sort of Asian ways you’re supposed to go and
Asian ways you’re supposed to go and
Asian ways you’re supposed to go and work for your family and I hated working
work for your family and I hated working
work for your family and I hated working in the garage I just thought it just
in the garage I just thought it just
in the garage I just thought it just wasn’t me it wasn’t something I really
wasn’t me it wasn’t something I really
wasn’t me it wasn’t something I really enjoyed and this isn’t something that I
enjoyed and this isn’t something that I
enjoyed and this isn’t something that I want to be doing for the rest of my life
want to be doing for the rest of my life
want to be doing for the rest of my life but at the age of 16 my dad gave me the
but at the age of 16 my dad gave me the
but at the age of 16 my dad gave me the responsibility by working for him in his
responsibility by working for him in his
responsibility by working for him in his car showroom and he sold sports cars
car showroom and he sold sports cars
car showroom and he sold sports cars something again that I do not know
something again that I do not know
something again that I do not know anything about so when a customer came
anything about so when a customer came
anything about so when a customer came in they’ll be like oh excuse me sir
in they’ll be like oh excuse me sir
in they’ll be like oh excuse me sir what’s the mileage on this car I’d be
what’s the mileage on this car I’d be
what’s the mileage on this car I’d be like oh you’re gonna need to point it
like oh you’re gonna need to point it
like oh you’re gonna need to point it out for me because I have no idea what
out for me because I have no idea what
out for me because I have no idea what car logos are or anything like that so
car logos are or anything like that so
car logos are or anything like that so one day he called me into his office and
one day he called me into his office and
one day he called me into his office and he said sorry he called me into his
he said sorry he called me into his
he said sorry he called me into his office so I knew it was definitely
office so I knew it was definitely
office so I knew it was definitely something serious because usually he
something serious because usually he
something serious because usually he would just what’s up me or just text me
would just what’s up me or just text me
would just what’s up me or just text me and he said Dylan you can’t go to
and he said Dylan you can’t go to
and he said Dylan you can’t go to college and I put this brave face on and
college and I put this brave face on and
college and I put this brave face on and I said okay dad fair enough that’s fine
I said okay dad fair enough that’s fine
I said okay dad fair enough that’s fine so as soon as I left the door I remember
so as soon as I left the door I remember
so as soon as I left the door I remember I’m just walking into an empty room I
I’m just walking into an empty room I
I’m just walking into an empty room I called my mom straightaway and I said
called my mom straightaway and I said
called my mom straightaway and I said mom this isn’t the life that I want to
mom this isn’t the life that I want to
mom this isn’t the life that I want to live I can do so much more
after PEZ do my family so much they
after PEZ do my family so much they finally gave me the chance to go and
finally gave me the chance to go and
finally gave me the chance to go and study what my hobby was at the time
study what my hobby was at the time
study what my hobby was at the time photography and this college by the way
photography and this college by the way
photography and this college by the way just let anybody in I think if you could
just let anybody in I think if you could
just let anybody in I think if you could breathe that come welcome coming to my
breathe that come welcome coming to my
breathe that come welcome coming to my college so in college I experienced new
college so in college I experienced new
college so in college I experienced new things such as fashion such as music
things such as fashion such as music
things such as fashion such as music other things I won’t mention because my
other things I won’t mention because my
other things I won’t mention because my family are here but
so um I found this passion for fashion
so um I found this passion for fashion and with his facilities that I had
and with his facilities that I had
and with his facilities that I had around me I created a logo ratchet that
around me I created a logo ratchet that
around me I created a logo ratchet that I heard in a song
I heard in a song
I heard in a song and deliberate was ratchet bitches make
and deliberate was ratchet bitches make
and deliberate was ratchet bitches make the world spin round I thought oh I
the world spin round I thought oh I
the world spin round I thought oh I quite like that quote I might print out
quite like that quote I might print out
quite like that quote I might print out on a t-shirt and at that time it was
on a t-shirt and at that time it was
on a t-shirt and at that time it was obviously more than a hobby so I was
obviously more than a hobby so I was
obviously more than a hobby so I was more interested in getting my creative
more interested in getting my creative
more interested in getting my creative ideas out there I’m just doing whatever
ideas out there I’m just doing whatever
ideas out there I’m just doing whatever I remember my first pieces being a
I remember my first pieces being a
I remember my first pieces being a burgundy sweatshirt was stood standard
burgundy sweatshirt was stood standard
burgundy sweatshirt was stood standard sleeve and this black and white t-shirt
sleeve and this black and white t-shirt
sleeve and this black and white t-shirt with this tacky leopard print logo on
with this tacky leopard print logo on
with this tacky leopard print logo on that so many things have happened since
that so many things have happened since
that so many things have happened since I’ve started my brand I create a
I’ve started my brand I create a
I’ve started my brand I create a Facebook page as soon as I had my first
Facebook page as soon as I had my first
Facebook page as soon as I had my first t-shirt and I thought oh I would get
t-shirt and I thought oh I would get
t-shirt and I thought oh I would get around 30 likes on this 21 members of
around 30 likes on this 21 members of
around 30 likes on this 21 members of them being my family who would have
them being my family who would have
them being my family who would have liked the photograph on Facebook
liked the photograph on Facebook
liked the photograph on Facebook I didn’t really have any friends in
I didn’t really have any friends in
I didn’t really have any friends in school but in the first week 6000 people
school but in the first week 6000 people
school but in the first week 6000 people like to the Facebook page
like to the Facebook page
like to the Facebook page and I was speechless like I was like and
and I was speechless like I was like and
and I was speechless like I was like and I’ve not spoken to 6000 but I don’t know
I’ve not spoken to 6000 but I don’t know
I’ve not spoken to 6000 but I don’t know 6000 people cuz Asians are so big
6000 people cuz Asians are so big
6000 people cuz Asians are so big they’re probably all Asian they know my
they’re probably all Asian they know my
they’re probably all Asian they know my family’s too probably that’s why they’ve
family’s too probably that’s why they’ve
family’s too probably that’s why they’ve liked it so at the same time I thought
liked it so at the same time I thought
liked it so at the same time I thought all okay it’s time for me to make a
all okay it’s time for me to make a
all okay it’s time for me to make a website
website
website I’ve got about five designs the website
I’ve got about five designs the website
I’ve got about five designs the website was free at the time but I told the guy
was free at the time but I told the guy
was free at the time but I told the guy who was my graphic designer he was now
who was my graphic designer he was now
who was my graphic designer he was now my manager today I said call me once the
my manager today I said call me once the
my manager today I said call me once the website is live so I can start pushing
website is live so I can start pushing
website is live so I can start pushing it on social media so I can push it out
it on social media so I can push it out
it on social media so I can push it out to these six thousand people who I
to these six thousand people who I
to these six thousand people who I thought would buy something but no one
thought would buy something but no one
thought would buy something but no one person bought something in the first
person bought something in the first
person bought something in the first week and I was like oh do I stop her
week and I was like oh do I stop her
week and I was like oh do I stop her like it’s just the end of my career it
like it’s just the end of my career it
like it’s just the end of my career it wasn’t the end of my career so so many
wasn’t the end of my career so so many
wasn’t the end of my career so so many things have obviously happened since Dan
things have obviously happened since Dan
things have obviously happened since Dan and my first year I made a million
and my first year I made a million
and my first year I made a million pounds which sillim just like how does
pounds which sillim just like how does
pounds which sillim just like how does this Asian boy who failed GCSEs and
this Asian boy who failed GCSEs and
this Asian boy who failed GCSEs and created his own path and didn’t follow
created his own path and didn’t follow
created his own path and didn’t follow what everybody else was doing how is
what everybody else was doing how is
what everybody else was doing how is that even possible and still to this day
that even possible and still to this day
that even possible and still to this day I need to pinch myself and just be
I need to pinch myself and just be
I need to pinch myself and just be thankful for my parents who brought me
thankful for my parents who brought me
thankful for my parents who brought me up and raised me to be the person I am
up and raised me to be the person I am
up and raised me to be the person I am today but there’s two things that um
today but there’s two things that um
today but there’s two things that um that really struck me in the four years
that really struck me in the four years
that really struck me in the four years that I’ve been living my brand I would
that I’ve been living my brand I would
that I’ve been living my brand I would expect all of this to happen to me in a
expect all of this to happen to me in a
expect all of this to happen to me in a lifetime not four years
lifetime not four years
lifetime not four years so I remembered this really fancy
so I remembered this really fancy
so I remembered this really fancy looking woman knocking on my shop door
looking woman knocking on my shop door
looking woman knocking on my shop door and she came with this this box and
and she came with this this box and
and she came with this this box and Volokh thing and I thought was an Indian
Volokh thing and I thought was an Indian
Volokh thing and I thought was an Indian invitation because we like to go all out
invitation because we like to go all out
invitation because we like to go all out on weddings
on weddings
on weddings and she was like hi I’m the local MP I
and she was like hi I’m the local MP I
and she was like hi I’m the local MP I was like what is an MP single white
was like what is an MP single white
was like what is an MP single white amperes I was sixteen by the way so and
amperes I was sixteen by the way so and
amperes I was sixteen by the way so and she said oh here’s an invitation to have
she said oh here’s an invitation to have
she said oh here’s an invitation to have tea with our prime minister and I was
tea with our prime minister and I was
tea with our prime minister and I was like dad we’re going to see Obama
like dad we’re going to see Obama
like dad we’re going to see Obama in America I’m so excited and then he
in America I’m so excited and then he
in America I’m so excited and then he was just like you are aware that he
was just like you are aware that he
was just like you are aware that he doesn’t live in America our prime
doesn’t live in America our prime
doesn’t live in America our prime minister is David Cameron and I thought
minister is David Cameron and I thought
minister is David Cameron and I thought Oh where’s my friend to Wikipedia this
Oh where’s my friend to Wikipedia this
Oh where’s my friend to Wikipedia this guy because I’ve no idea who is so I see
guy because I’ve no idea who is so I see
guy because I’ve no idea who is so I see this guy’s face and like I’ve never seen
this guy’s face and like I’ve never seen
this guy’s face and like I’ve never seen you before so but I think my my parents
you before so but I think my my parents
you before so but I think my my parents sort of took it in more than me because
sort of took it in more than me because
sort of took it in more than me because I was in who was I was just speechless
I was in who was I was just speechless
I was in who was I was just speechless hidden everywhere but the best thing was
hidden everywhere but the best thing was
hidden everywhere but the best thing was that I’ve experienced in my life
that I’ve experienced in my life
that I’ve experienced in my life eleven minutes it took me to trend
eleven minutes it took me to trend
eleven minutes it took me to trend worldwide on Twitter with a design that
worldwide on Twitter with a design that
worldwide on Twitter with a design that I was inspired by Miley Cyrus she got my
I was inspired by Miley Cyrus she got my
I was inspired by Miley Cyrus she got my thing she’s the crazy B word but um
thing she’s the crazy B word but um
thing she’s the crazy B word but um she’s actually one of the nicest people
she’s actually one of the nicest people
she’s actually one of the nicest people I’ve ever met in my entire life her
I’ve ever met in my entire life her
I’ve ever met in my entire life her backup dancer came to my store and
backup dancer came to my store and
backup dancer came to my store and basically took advantage of everything
basically took advantage of everything
basically took advantage of everything she was cheese by the way this girl is a
she was cheese by the way this girl is a
she was cheese by the way this girl is a dwarf her backup dancer she was buying
dwarf her backup dancer she was buying
dwarf her backup dancer she was buying things not buying taking things size
things not buying taking things size
things not buying taking things size extra large I thought she’s obviously
extra large I thought she’s obviously
extra large I thought she’s obviously taking advantage of this and take it
taking advantage of this and take it
taking advantage of this and take it selling it to her friends or her family
selling it to her friends or her family
selling it to her friends or her family I would have done the same but on the
I would have done the same but on the
I would have done the same but on the way out she said here’s a ticket to me
way out she said here’s a ticket to me
way out she said here’s a ticket to me Miley Cyrus obviously I knew who she was
Miley Cyrus obviously I knew who she was
Miley Cyrus obviously I knew who she was I was more at this point really excited
I was more at this point really excited
I was more at this point really excited I was like oh my god is this really
I was like oh my god is this really
I was like oh my god is this really happening right now
happening right now
happening right now oh so they had that happened but another
oh so they had that happened but another
oh so they had that happened but another thing I just want to say is that I
thing I just want to say is that I
thing I just want to say is that I opened my first store in 2013 the night
opened my first store in 2013 the night
opened my first store in 2013 the night before I remember getting hammered with
before I remember getting hammered with
before I remember getting hammered with my best friend who’s who came down from
my best friend who’s who came down from
my best friend who’s who came down from Scotland and obviously I was full of all
Scotland and obviously I was full of all
Scotland and obviously I was full of all of these different emotions and
of these different emotions and
of these different emotions and excitement and
excitement and
excitement and and just hoping and praying that people
and just hoping and praying that people
and just hoping and praying that people would be that on the day we open so that
would be that on the day we open so that
would be that on the day we open so that the show is opened and I seen my parents
the show is opened and I seen my parents
the show is opened and I seen my parents face and it was
there’s really no appreciation and I
there’s really no appreciation and I don’t know just everything was so
don’t know just everything was so
don’t know just everything was so worthwhile you know I know it was
worthwhile you know I know it was
worthwhile you know I know it was sometimes my family have thought why are
sometimes my family have thought why are
sometimes my family have thought why are you going a different way that’s not
you going a different way that’s not
you going a different way that’s not right you need to be doing what the
right you need to be doing what the
right you need to be doing what the family is doing and don’t break that
family is doing and don’t break that
family is doing and don’t break that tradition and it was hard like I stuck
tradition and it was hard like I stuck
tradition and it was hard like I stuck to my goods I stuck to everything and I
to my goods I stuck to everything and I
to my goods I stuck to everything and I said look I’m really sorry I need to do
said look I’m really sorry I need to do
said look I’m really sorry I need to do this like and this show is open four
this like and this show is open four
this like and this show is open four hundred people were waiting outside
hundred people were waiting outside
hundred people were waiting outside that was when like the nervous puh
that was when like the nervous puh
that was when like the nervous puh feeling when I know people actually came
feeling when I know people actually came
feeling when I know people actually came and I was really happy but I am on a
and I was really happy but I am on a
and I was really happy but I am on a serious note duh or the Curry’s my mom
serious note duh or the Curry’s my mom
serious note duh or the Curry’s my mom made probably I had 16 and having
made probably I had 16 and having
made probably I had 16 and having parents calling me up saying can you
parents calling me up saying can you
parents calling me up saying can you come to my kid’s birthday party because
come to my kid’s birthday party because
come to my kid’s birthday party because you you’re such an inspiration to them I
you you’re such an inspiration to them I
you you’re such an inspiration to them I was like at this free food yeah
was like at this free food yeah
was like at this free food yeah definitely with that my dad’s like see
definitely with that my dad’s like see
definitely with that my dad’s like see if they’ll pay for your travel seems
if they’ll pay for your travel seems
if they’ll pay for your travel seems they’ll pay for your train why are you
they’ll pay for your train why are you
they’ll pay for your train why are you doing this every but but at the age of
doing this every but but at the age of
doing this every but but at the age of 16 and having that all being taken in
16 and having that all being taken in
16 and having that all being taken in like it’s so honestly it’s so humbling
like it’s so honestly it’s so humbling
like it’s so honestly it’s so humbling to me and I can never be thankful for
to me and I can never be thankful for
to me and I can never be thankful for all the support that I’ve received from
all the support that I’ve received from
all the support that I’ve received from the millions of people who follow rachet
the millions of people who follow rachet
the millions of people who follow rachet clothing the people who follow me as a
clothing the people who follow me as a
clothing the people who follow me as a person I’m the most normal person ever
person I’m the most normal person ever
person I’m the most normal person ever you’d ever me I love a 99p chicken mayor
you’d ever me I love a 99p chicken mayor
you’d ever me I love a 99p chicken mayor and I just love doing normal things but
and I just love doing normal things but
and I just love doing normal things but the community that we have built with
the community that we have built with
the community that we have built with this brand it basically allows kids who
this brand it basically allows kids who
this brand it basically allows kids who feel like they can’t be themselves or
feel like they can’t be themselves or
feel like they can’t be themselves or they’ve got to follow the same thing
they’ve got to follow the same thing
they’ve got to follow the same thing that everybody else is doing and they’re
that everybody else is doing and they’re
that everybody else is doing and they’re afraid to do something different because
afraid to do something different because
afraid to do something different because the amount of judgments that you get in
the amount of judgments that you get in
the amount of judgments that you get in this world in don’t age I want to be
this world in don’t age I want to be
this world in don’t age I want to be that person I want to be the support
that person I want to be the support
that person I want to be the support system that I didn’t have growing up
system that I didn’t have growing up
system that I didn’t have growing up sometimes when you’re focusing on doing
sometimes when you’re focusing on doing
sometimes when you’re focusing on doing something positive for other people you
something positive for other people you
something positive for other people you don’t realize it but you are doing
don’t realize it but you are doing
don’t realize it but you are doing something positively
something positively
something positively South thank you
South thank you
South thank you [Applause]
”
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