[Music] I have a question to you what is going
I have a question to you what is going
I have a question to you what is going to be like the future of hospitality
to be like the future of hospitality
to be like the future of hospitality it’s a very general question isn’t it so
it’s a very general question isn’t it so
it’s a very general question isn’t it so I will try to answer that together with
I will try to answer that together with
I will try to answer that together with you today global hospitality breads
you today global hospitality breads
you today global hospitality breads massively franchised companies companies
massively franchised companies companies
massively franchised companies companies that are rolled all across the globe
that are rolled all across the globe
that are rolled all across the globe logos that every child knows the
logos that every child knows the
logos that every child knows the visionaries of these hospitality breads
visionaries of these hospitality breads
visionaries of these hospitality breads they’ve done an amazing job what they
they’ve done an amazing job what they
they’ve done an amazing job what they did is that they’ve actually created the
did is that they’ve actually created the
did is that they’ve actually created the breads that are well known all across
breads that are well known all across
breads that are well known all across the globe they’ve managed to roll these
the globe they’ve managed to roll these
the globe they’ve managed to roll these breads from the top central locations to
breads from the top central locations to
breads from the top central locations to the most remote destinations what
the most remote destinations what
the most remote destinations what they’ve also did is that they’ve taught
they’ve also did is that they’ve taught
they’ve also did is that they’ve taught us industry professionals the guests and
us industry professionals the guests and
us industry professionals the guests and the customers what actually the
the customers what actually the
the customers what actually the standards are so now we anticipate the
standards are so now we anticipate the
standards are so now we anticipate the standards now we know what the quality
standards now we know what the quality
standards now we know what the quality is now we have expectations from the
is now we have expectations from the
is now we have expectations from the brands from the standards from service
consistent guestrooms standard food
consistent guestrooms standard food recipes the same menus the same lobbies
recipes the same menus the same lobbies
recipes the same menus the same lobbies the brand standards that deliver the
the brand standards that deliver the
the brand standards that deliver the same interior exterior architecture
same interior exterior architecture
same interior exterior architecture guest experiences same stories that are
guest experiences same stories that are
guest experiences same stories that are told from one continent to another same
told from one continent to another same
told from one continent to another same goodbye and same good old have a nice
goodbye and same good old have a nice
goodbye and same good old have a nice day the brand standards that have been
day the brand standards that have been
day the brand standards that have been strengthened developed and delivered
strengthened developed and delivered
strengthened developed and delivered over a century it’s boring
it has worn out it’s totally not up to
it has worn out it’s totally not up to date so let me tell you what I believe
date so let me tell you what I believe
date so let me tell you what I believe to be the future of this amazing
to be the future of this amazing
to be the future of this amazing industry let me tell you what I believe
industry let me tell you what I believe
industry let me tell you what I believe to be the driver for the change and it
to be the driver for the change and it
to be the driver for the change and it all starts with the new amazing
all starts with the new amazing
all starts with the new amazing generation of Millennials it’s them it’s
generation of Millennials it’s them it’s
generation of Millennials it’s them it’s not as the industry professionals who
not as the industry professionals who
not as the industry professionals who have changed their vision this one US
have changed their vision this one US
have changed their vision this one US who delivered new global brand or trends
who delivered new global brand or trends
who delivered new global brand or trends it’s actually them what they did is that
it’s actually them what they did is that
it’s actually them what they did is that they actually delivered a total new
they actually delivered a total new
they actually delivered a total new global brand and let me tell you about
global brand and let me tell you about
global brand and let me tell you about this global brand it translates into
this global brand it translates into
this global brand it translates into feel quite a few very good things such
feel quite a few very good things such
feel quite a few very good things such as originality authenticity
as originality authenticity
as originality authenticity individuality character design inform
individuality character design inform
individuality character design inform where you’re thinking and urbanity
where you’re thinking and urbanity
where you’re thinking and urbanity neighborhoods surroundings art cultural
neighborhoods surroundings art cultural
neighborhoods surroundings art cultural connections a variety of flavors crafts
connections a variety of flavors crafts
connections a variety of flavors crafts storytelling honesty transparency and an
storytelling honesty transparency and an
storytelling honesty transparency and an amazing element of fun which is so
amazing element of fun which is so
amazing element of fun which is so important isn’t it let me tell you about
important isn’t it let me tell you about
important isn’t it let me tell you about luxury luxury has been part of the
luxury luxury has been part of the
luxury luxury has been part of the hospitality always pretty much people
hospitality always pretty much people
hospitality always pretty much people refer to luxury when they talk about
refer to luxury when they talk about
refer to luxury when they talk about hospitality
hospitality
hospitality so what luxury is in simple words now
so what luxury is in simple words now
so what luxury is in simple words now luxury in simple wars is good life isn’t
luxury in simple wars is good life isn’t
luxury in simple wars is good life isn’t it the concept of luxury has been
it the concept of luxury has been
it the concept of luxury has been dramatically changing nowadays the old
dramatically changing nowadays the old
dramatically changing nowadays the old luxury was all about wealth and
luxury was all about wealth and
luxury was all about wealth and expensive materials the new luxury is
expensive materials the new luxury is
expensive materials the new luxury is all about meaningful experiences now
all about meaningful experiences now
all about meaningful experiences now let’s take all this step back and think
let’s take all this step back and think
let’s take all this step back and think again the new brand that has been born
again the new brand that has been born
again the new brand that has been born these brand is easy to get connected
these brand is easy to get connected
these brand is easy to get connected with
with
with it’s emotionally engaging it delivers
it’s emotionally engaging it delivers
it’s emotionally engaging it delivers equally the feeling to be in touch with
equally the feeling to be in touch with
equally the feeling to be in touch with local surroundings at the same time to
local surroundings at the same time to
local surroundings at the same time to be part of the global growth and
be part of the global growth and
be part of the global growth and development
development
development now the intrapreneurs and creative
now the intrapreneurs and creative
now the intrapreneurs and creative industry professionals what they’ve done
industry professionals what they’ve done
industry professionals what they’ve done is that they’ve started to mutually
is that they’ve started to mutually
is that they’ve started to mutually gravitate towards these trends they all
gravitate towards these trends they all
gravitate towards these trends they all see you all see them here they’re all
see you all see them here they’re all
see you all see them here they’re all here and there’s certainly no conspiracy
here and there’s certainly no conspiracy
here and there’s certainly no conspiracy theory behind this because in some of
theory behind this because in some of
theory behind this because in some of the cases actually most of the cases
the cases actually most of the cases
the cases actually most of the cases these particular intrapreneurs they
these particular intrapreneurs they
these particular intrapreneurs they don’t even know each other they come
don’t even know each other they come
don’t even know each other they come from different backgrounds different you
from different backgrounds different you
from different backgrounds different you know cultural inspirations different
know cultural inspirations different
know cultural inspirations different locations but what happens is that they
locations but what happens is that they
locations but what happens is that they base their businesses they base their
base their businesses they base their
base their businesses they base their lifestyle businesses on the same trends
lifestyle businesses on the same trends
lifestyle businesses on the same trends that excites Millennials that’s exactly
that excites Millennials that’s exactly
that excites Millennials that’s exactly what they do now let’s have a look at
what they do now let’s have a look at
what they do now let’s have a look at the work cycle of a modern human being
the work cycle of a modern human being
the work cycle of a modern human being now we can’t really analyze hospitality
now we can’t really analyze hospitality
now we can’t really analyze hospitality without this particular segment because
without this particular segment because
without this particular segment because it’s very very important and the work
it’s very very important and the work
it’s very very important and the work cycle of a modern human being has
cycle of a modern human being has
cycle of a modern human being has absolutely changed offices like these
absolutely changed offices like these
absolutely changed offices like these are not exciting anymore
are not exciting anymore
are not exciting anymore offices like these to not drive anymore
offices like these to not drive anymore
offices like these to not drive anymore the creativity and creativity has become
the creativity and creativity has become
the creativity and creativity has become the fuel the major field now for growth
the fuel the major field now for growth
the fuel the major field now for growth development and general well-being and
development and general well-being and
development and general well-being and as more we emerge in future more and
as more we emerge in future more and
as more we emerge in future more and more professionals will probably switch
more professionals will probably switch
more professionals will probably switch to places like this all the
to places like this all the
to places like this all the forward-thinking companies know that
forward-thinking companies know that
forward-thinking companies know that creative spaces deliver better work
creative spaces deliver better work
creative spaces deliver better work results so let’s have a look what
results so let’s have a look what
results so let’s have a look what happened with the hotels the classic
happened with the hotels the classic
happened with the hotels the classic lobbies that we all remember have
lobbies that we all remember have
lobbies that we all remember have changed the new lifestyle hotels are
changed the new lifestyle hotels are
changed the new lifestyle hotels are delivering exciting living spaces
delivering exciting living spaces
delivering exciting living spaces instead of the lobbies these places
instead of the lobbies these places
instead of the lobbies these places encourage creativity when you walk in
encourage creativity when you walk in
encourage creativity when you walk in any of these places you actually in
any of these places you actually in
any of these places you actually in instantly feel the vibes and these vibes
instantly feel the vibes and these vibes
instantly feel the vibes and these vibes are carried all across the building it’s
are carried all across the building it’s
are carried all across the building it’s very hard to not notice not to feel them
very hard to not notice not to feel them
very hard to not notice not to feel them actually you walk to the neutral and
actually you walk to the neutral and
actually you walk to the neutral and dark you know corridors and hallways of
dark you know corridors and hallways of
dark you know corridors and hallways of the past and they have totally changed
the past and they have totally changed
the past and they have totally changed you see that there are interesting
you see that there are interesting
you see that there are interesting interactive exhibitions from the local
interactive exhibitions from the local
interactive exhibitions from the local artists now how would you deliver all
artists now how would you deliver all
artists now how would you deliver all this how would you actually make the
this how would you actually make the
this how would you actually make the change I believe that in order to make
change I believe that in order to make
change I believe that in order to make the change you have to stay local to
the change you have to stay local to
the change you have to stay local to some extent I also believe that when you
some extent I also believe that when you
some extent I also believe that when you stay local people get connected easily
stay local people get connected easily
stay local people get connected easily the engagement is very high and
the engagement is very high and
the engagement is very high and hospitality is about engagement how we
hospitality is about engagement how we
hospitality is about engagement how we engage others in our own stories local
engage others in our own stories local
engage others in our own stories local brands have very strong messages to stay
brands have very strong messages to stay
brands have very strong messages to stay local does not mean to stay small you
local does not mean to stay small you
local does not mean to stay small you can actually be local and you can
can actually be local and you can
can actually be local and you can actually have very strong messages and
actually have very strong messages and
actually have very strong messages and grow your brand globally so how would
grow your brand globally so how would
grow your brand globally so how would you do that actually it is possible to
you do that actually it is possible to
you do that actually it is possible to do it and I will tell you how at least
do it and I will tell you how at least
do it and I will tell you how at least what I believe in so in order to do that
what I believe in so in order to do that
what I believe in so in order to do that there are loads of tools out there
there are loads of tools out there
there are loads of tools out there available its 21st century 25 years ago
available its 21st century 25 years ago
available its 21st century 25 years ago 30 years ago those tools were not
30 years ago those tools were not
30 years ago those tools were not available now they’re very easy to get
available now they’re very easy to get
available now they’re very easy to get them it’s very easy to get trained it’s
them it’s very easy to get trained it’s
them it’s very easy to get trained it’s very easy to get connected with these
very easy to get connected with these
very easy to get connected with these tools they bring your business to the
tools they bring your business to the
tools they bring your business to the global scale and then what you need then
global scale and then what you need then
global scale and then what you need then is your multidisciplinary teams who are
is your multidisciplinary teams who are
is your multidisciplinary teams who are spirited and who believe in your own
spirited and who believe in your own
spirited and who believe in your own stories now the major high street brands
stories now the major high street brands
stories now the major high street brands as we call them they definitely have
as we call them they definitely have
as we call them they definitely have this base out there because they drive
this base out there because they drive
this base out there because they drive the economy they tell their own stories
the economy they tell their own stories
the economy they tell their own stories which we know them they built industry
which we know them they built industry
which we know them they built industry professionals and also what they do they
professionals and also what they do they
professionals and also what they do they deliver the quality and the quality is
deliver the quality and the quality is
deliver the quality and the quality is consistent it’s very much needed at the
consistent it’s very much needed at the
consistent it’s very much needed at the same time they cope with the volumes I
same time they cope with the volumes I
same time they cope with the volumes I don’t think that lifestyle businesses
don’t think that lifestyle businesses
don’t think that lifestyle businesses could cope with the volumes quite right
could cope with the volumes quite right
could cope with the volumes quite right now but here’s the question
now but here’s the question
now but here’s the question do they drive a change do they actually
do they drive a change do they actually
do they drive a change do they actually drive the future where do we picture
drive the future where do we picture
drive the future where do we picture ourselves do we want young creative
ourselves do we want young creative
ourselves do we want young creative Millennials to come and explore our
Millennials to come and explore our
Millennials to come and explore our cities and come and explore our
cities and come and explore our
cities and come and explore our neighborhoods do we want our own stories
neighborhoods do we want our own stories
neighborhoods do we want our own stories to be told globally because what we
to be told globally because what we
to be told globally because what we create is actually who we attract that’s
create is actually who we attract that’s
create is actually who we attract that’s fact so I would say investing local
fact so I would say investing local
fact so I would say investing local brands tell your own stories make local
brands tell your own stories make local
brands tell your own stories make local go global thank you
”
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