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Listening to my creative voice | Yeba Olaye | TEDxBrussels


[Music]

[Music] [Applause]

[Applause]

[Applause] centuries ago in the mountain village of

centuries ago in the mountain village of

centuries ago in the mountain village of Benin a young women ascended the throne

Benin a young women ascended the throne

Benin a young women ascended the throne after a father died on the battlefield

after a father died on the battlefield

after a father died on the battlefield she was strong brave and intelligent

she was strong brave and intelligent

she was strong brave and intelligent battle after battle she led a people to

battle after battle she led a people to

battle after battle she led a people to victory Queen Ava was a charismatic

victory Queen Ava was a charismatic

victory Queen Ava was a charismatic women she was respected by a warriors

women she was respected by a warriors

women she was respected by a warriors for restraint and loved by people for a

for restraint and loved by people for a

for restraint and loved by people for a great sense of humanity during her reign

great sense of humanity during her reign

great sense of humanity during her reign she did something no other King has done

she did something no other King has done

she did something no other King has done before she managed to bring back a long

before she managed to bring back a long

before she managed to bring back a long lasting peace in the region forever

lasting peace in the region forever

lasting peace in the region forever she had three sons and she made all of

she had three sons and she made all of

she had three sons and she made all of them promise that they would give her

them promise that they would give her

them promise that they would give her name Yaiba to the first daughter so that

name Yaiba to the first daughter so that

name Yaiba to the first daughter so that like her they would never forget that

like her they would never forget that

like her they would never forget that they were born to accomplish their own

they were born to accomplish their own

they were born to accomplish their own destiny and since then the tradition

destiny and since then the tradition

destiny and since then the tradition continues my father you told me this

continues my father you told me this

continues my father you told me this story so many times when I was a child

story so many times when I was a child

story so many times when I was a child that it still resonates in me in a very

that it still resonates in me in a very

that it still resonates in me in a very special way imagine for the little child

special way imagine for the little child

special way imagine for the little child I was I had received something more

I was I had received something more

I was I had received something more powerful than a dream the belief that I

powerful than a dream the belief that I

powerful than a dream the belief that I could achieve anything I put my heart

could achieve anything I put my heart

could achieve anything I put my heart into so fashion has always been my

into so fashion has always been my

into so fashion has always been my passion as far as I can remember I

passion as far as I can remember I

passion as far as I can remember I actually opened the first fashion

actually opened the first fashion

actually opened the first fashion magazine when I was 5 and since then my

magazine when I was 5 and since then my

magazine when I was 5 and since then my interest never stopped growing and at

interest never stopped growing and at

interest never stopped growing and at the age of 14 it was obvious I would

the age of 14 it was obvious I would

the age of 14 it was obvious I would create my own fashion and luxury brand

create my own fashion and luxury brand

create my own fashion and luxury brand but you know how it is gradually and

but you know how it is gradually and

but you know how it is gradually and slowly I lost track of all this magic in

slowly I lost track of all this magic in

slowly I lost track of all this magic in me I mean all this dream because every

me I mean all this dream because every

me I mean all this dream because every adults around me would made it clear

adults around me would made it clear

adults around me would made it clear life was not a playground

life was not a playground

life was not a playground and we had to take

and we had to take

and we had to take really seriously so I focused on getting

really seriously so I focused on getting

really seriously so I focused on getting the best education possible I graduated

the best education possible I graduated

the best education possible I graduated from the best Business School of Belgium

from the best Business School of Belgium

from the best Business School of Belgium I started a career as a financial

I started a career as a financial

I started a career as a financial auditor then moved management consulting

auditor then moved management consulting

auditor then moved management consulting then to marketing consulting I have

then to marketing consulting I have

then to marketing consulting I have during more than 10 years I had built a

during more than 10 years I had built a

during more than 10 years I had built a career I could be really proud of but I

career I could be really proud of but I

career I could be really proud of but I don’t know deep inside I felt incomplete

don’t know deep inside I felt incomplete

don’t know deep inside I felt incomplete and unsatisfied and I couldn’t do it

and unsatisfied and I couldn’t do it

and unsatisfied and I couldn’t do it anymore it happened that day a day like

anymore it happened that day a day like

anymore it happened that day a day like every other day I was at the office in

every other day I was at the office in

every other day I was at the office in this huge white modern open space I was

this huge white modern open space I was

this huge white modern open space I was sitting there looking at my laptop there

sitting there looking at my laptop there

sitting there looking at my laptop there were a lot of consultants around me they

were a lot of consultants around me they

were a lot of consultants around me they were working phoning discussing running

were working phoning discussing running

were working phoning discussing running like let their life depended on it and I

like let their life depended on it and I

like let their life depended on it and I was there silent looking at my laptop

was there silent looking at my laptop

was there silent looking at my laptop and this excel sheet I need to finish

and this excel sheet I need to finish

and this excel sheet I need to finish and I suddenly asked myself is this

and I suddenly asked myself is this

and I suddenly asked myself is this going to be my life I mean forever

going to be my life I mean forever

going to be my life I mean forever a life with no purpose no passion and

a life with no purpose no passion and

a life with no purpose no passion and suddenly I heard this voice inside of me

suddenly I heard this voice inside of me

suddenly I heard this voice inside of me my creative voice it told me you BAM

my creative voice it told me you BAM

my creative voice it told me you BAM have you forgotten about our dream and I

have you forgotten about our dream and I

have you forgotten about our dream and I didn’t think twice I quit everything to

didn’t think twice I quit everything to

didn’t think twice I quit everything to pursue my dream so I wanted to have my

pursue my dream so I wanted to have my

pursue my dream so I wanted to have my own fashion brand that was a dream all I

own fashion brand that was a dream all I

own fashion brand that was a dream all I needed was an idea and I had one I was

needed was an idea and I had one I was

needed was an idea and I had one I was obsessed with one I wanted to create the

obsessed with one I wanted to create the

obsessed with one I wanted to create the most elegant chic business bag ever seen

most elegant chic business bag ever seen

most elegant chic business bag ever seen for women and actually the more I was

for women and actually the more I was

for women and actually the more I was thinking about it

thinking about it

thinking about it because it was so difficult to find a

because it was so difficult to find a

because it was so difficult to find a bag where you could put your laptop your

bag where you could put your laptop your

bag where you could put your laptop your document and stay elegant and shake but

document and stay elegant and shake but

document and stay elegant and shake but what makes it even more exciting was the

what makes it even more exciting was the

what makes it even more exciting was the fact that I

fact that I

fact that I would create my own brand a brand where

would create my own brand a brand where

would create my own brand a brand where I could put all the values embedded in

I could put all the values embedded in

I could put all the values embedded in my name and share them to inspire women

my name and share them to inspire women

my name and share them to inspire women that today we can achieve anything and

that today we can achieve anything and

that today we can achieve anything and there are no limits to what we can do

there are no limits to what we can do

there are no limits to what we can do but don’t you think launching this brand

but don’t you think launching this brand

but don’t you think launching this brand was easy it was so difficult I mean

was easy it was so difficult I mean

was easy it was so difficult I mean extremely challenging but all these

extremely challenging but all these

extremely challenging but all these challenges taught me three lessons that

challenges taught me three lessons that

challenges taught me three lessons that I’d like to share with all of you the

I’d like to share with all of you the

I’d like to share with all of you the first lesson is about fear

first lesson is about fear

first lesson is about fear imagine when I started this project I

imagine when I started this project I

imagine when I started this project I knew nothing about designer leather

knew nothing about designer leather

knew nothing about designer leather manufacturer craftsmanship I never

manufacturer craftsmanship I never

manufacturer craftsmanship I never attended a fashion design school I

attended a fashion design school I

attended a fashion design school I didn’t I didn’t even worked in this

didn’t I didn’t even worked in this

didn’t I didn’t even worked in this industry I had no contacts no network I

industry I had no contacts no network I

industry I had no contacts no network I was starting from scratch and worse I

was starting from scratch and worse I

was starting from scratch and worse I was scared to death

was scared to death

was scared to death I mean scared to fail what if I started

I mean scared to fail what if I started

I mean scared to fail what if I started it was my dream but but if in reality I

it was my dream but but if in reality I

it was my dream but but if in reality I was not able to do it and what if

was not able to do it and what if

was not able to do it and what if everyone would see that I was a total

everyone would see that I was a total

everyone would see that I was a total fraud and worse

fraud and worse

fraud and worse I was about to spend all my savings into

I was about to spend all my savings into

I was about to spend all my savings into something I had no idea it would work

something I had no idea it would work

something I had no idea it would work because it was impossible on paper and

because it was impossible on paper and

because it was impossible on paper and all people cared about me when they were

all people cared about me when they were

all people cared about me when they were looking at me I could see that they were

looking at me I could see that they were

looking at me I could see that they were scared for me that I was hide a part of

scared for me that I was hide a part of

scared for me that I was hide a part of my mind

my mind

my mind or doing the biggest mistake of my life

or doing the biggest mistake of my life

or doing the biggest mistake of my life but you know what I let go with fear I

knew that I had to try so I grabbed a

knew that I had to try so I grabbed a pen and I started drawing drawing and

pen and I started drawing drawing and

pen and I started drawing drawing and slowly I found my own signature and

slowly I found my own signature and

slowly I found my own signature and style so led me to realize that beyond

style so led me to realize that beyond

style so led me to realize that beyond your of real fears your biggest fear

your of real fears your biggest fear

your of real fears your biggest fear lies your true potential the second

lies your true potential the second

lies your true potential the second lesson I would like to share with you is

lesson I would like to share with you is

lesson I would like to share with you is about perseverance they always say that

about perseverance they always say that

about perseverance they always say that things never worked a card according to

things never worked a card according to

things never worked a card according to your initial plan it’s absolutely true

your initial plan it’s absolutely true

your initial plan it’s absolutely true nothing absolutely nothing worked like

nothing absolutely nothing worked like

nothing absolutely nothing worked like it was supposed to let me give you a few

it was supposed to let me give you a few

it was supposed to let me give you a few example just about making the bags the

example just about making the bags the

example just about making the bags the leather bags I worked with three

leather bags I worked with three

leather bags I worked with three different designers none of them came

different designers none of them came

different designers none of them came with a nice solutions then I worked with

with a nice solutions then I worked with

with a nice solutions then I worked with five different manufacturers all of them

five different manufacturers all of them

five different manufacturers all of them cheated me the first did

yeah my heart almost broke so the second

yeah my heart almost broke so the second one took my money the third one was an

one took my money the third one was an

one took my money the third one was an old guy everyone told me yeah but this

old guy everyone told me yeah but this

old guy everyone told me yeah but this guy is so talented he’s a bit crazy but

guy is so talented he’s a bit crazy but

guy is so talented he’s a bit crazy but you have to go for it so I went for it

you have to go for it so I went for it

you have to go for it so I went for it but he called me that just to tell me I

but he called me that just to tell me I

but he called me that just to tell me I tried but I am bored the first one

tried but I am bored the first one

tried but I am bored the first one disappeared somewhere in Morocco so it

disappeared somewhere in Morocco so it

disappeared somewhere in Morocco so it was not working in Belgium so I decided

was not working in Belgium so I decided

was not working in Belgium so I decided I would go to Italy I managed to find a

I would go to Italy I managed to find a

I would go to Italy I managed to find a manufacturer we actually did the leather

manufacturer we actually did the leather

manufacturer we actually did the leather bags but you know what happened the day

bags but you know what happened the day

bags but you know what happened the day I was about to show my first samples to

I was about to show my first samples to

I was about to show my first samples to my future customers I was desperate they

my future customers I was desperate they

my future customers I was desperate they called me to say we will not produce

called me to say we will not produce

called me to say we will not produce your collection we found more

your collection we found more

your collection we found more interesting customers so I had to smile

interesting customers so I had to smile

interesting customers so I had to smile that day but deep inside I was broken

but I decided to continue I refused to

but I decided to continue I refused to quit I kept going and telling myself

quit I kept going and telling myself

quit I kept going and telling myself this is really what I want to do and I

this is really what I want to do and I

this is really what I want to do and I will always find ways and today I

will always find ways and today I

will always find ways and today I realized that all these failures and

realized that all these failures and

realized that all these failures and obstacles were necessary you need to be

obstacles were necessary you need to be

obstacles were necessary you need to be first limited in order to become

first limited in order to become

first limited in order to become limitless and deeply challenged in order

limitless and deeply challenged in order

limitless and deeply challenged in order to realize your real potential and

to realize your real potential and

to realize your real potential and actually achieve the impossible the

actually achieve the impossible the

actually achieve the impossible the third lesson is about sharing or having

third lesson is about sharing or having

third lesson is about sharing or having and sharing a vision it came to my mind

and sharing a vision it came to my mind

and sharing a vision it came to my mind that

that

that maybe I was so focused on getting

maybe I was so focused on getting

maybe I was so focused on getting results that I had even forgotten about

results that I had even forgotten about

results that I had even forgotten about the real purpose of my project what I

the real purpose of my project what I

the real purpose of my project what I wanted was to create a brand where I

wanted was to create a brand where I

wanted was to create a brand where I could inspire people to have for myself

could inspire people to have for myself

could inspire people to have for myself a platform where I could express myself

a platform where I could express myself

a platform where I could express myself and I did change my mind and thing took

and I did change my mind and thing took

and I did change my mind and thing took things from a totally different

things from a totally different

things from a totally different perspective I realized that it was key

perspective I realized that it was key

perspective I realized that it was key for me to share with people my vision

for me to share with people my vision

for me to share with people my vision and my passion and when I did I realized

and my passion and when I did I realized

and my passion and when I did I realized that once they feel connected they will

that once they feel connected they will

that once they feel connected they will do anything to make things happen I

do anything to make things happen I

do anything to make things happen I managed to find a new manufacturer went

managed to find a new manufacturer went

managed to find a new manufacturer went back to Italy and this one sends me the

back to Italy and this one sends me the

back to Italy and this one sends me the best bike ever and I was really happy

best bike ever and I was really happy

best bike ever and I was really happy because I was lucky to have a great team

because I was lucky to have a great team

because I was lucky to have a great team of professionals who give a face to my

of professionals who give a face to my

of professionals who give a face to my brand I send the brand presentation to a

brand I send the brand presentation to a

brand I send the brand presentation to a director in one of the biggest

director in one of the biggest

director in one of the biggest International Fair in Paris I wanted to

International Fair in Paris I wanted to

International Fair in Paris I wanted to attend he called me to my big surprise

attend he called me to my big surprise

attend he called me to my big surprise to say I really want to help you achieve

to say I really want to help you achieve

to say I really want to help you achieve your dream so I what if you had only to

your dream so I what if you had only to

your dream so I what if you had only to connect to people when people feel

connect to people when people feel

connect to people when people feel connected to your vision and believe in

connected to your vision and believe in

connected to your vision and believe in you and your purpose they will join you

you and your purpose they will join you

you and your purpose they will join you in achieving the impossible

in achieving the impossible

in achieving the impossible so this journey was not only about me

so this journey was not only about me

so this journey was not only about me designing a bag it was about me finding

designing a bag it was about me finding

designing a bag it was about me finding myself along the way and designing my

myself along the way and designing my

myself along the way and designing my life I’m deeply convinced that we all

life I’m deeply convinced that we all

life I’m deeply convinced that we all have that thing made be an interest a

have that thing made be an interest a

have that thing made be an interest a passion a dream it’s your job to find

passion a dream it’s your job to find

passion a dream it’s your job to find out what it is and to do it I still have

out what it is and to do it I still have

out what it is and to do it I still have a lot of struggles and challenges but I

a lot of struggles and challenges but I

a lot of struggles and challenges but I feel in me the spirit of Queeny by

feel in me the spirit of Queeny by

feel in me the spirit of Queeny by saying

saying

saying the world is my kingdom I have the soul

the world is my kingdom I have the soul

the world is my kingdom I have the soul of a warrior the heart of a believer I

of a warrior the heart of a believer I

of a warrior the heart of a believer I am born to follow my destiny

am born to follow my destiny

am born to follow my destiny I open doors I am given and you who are

I open doors I am given and you who are

I open doors I am given and you who are you

you

you thank you

thank you

thank you [Applause]

[Applause]

[Applause] [Music]

”

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