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L’innovazione salverà il Sud | Antonio Perdichizzi | TEDxSSC


[Music]

but other revolutions are necessary

so that the technological revolution e

digital can be done in the future for

try to answer this question

let’s try to imagine this together

future not far from here

let’s try to imagine Sicily in 2040

I did a bit of accounts not with the

versions of our phones we will have

the iphone 20 we will have 3d printers a

home with which to print objects

if we are autonomous or even

we could print some food somehow

it will be our mobility with these

cars connected to them too

and of course the connections will be

very fast available to everyone

we will be connected with the rest of the world

or maybe from a concrete iron bridge

but from a digital bridge it’s true when

we talk about the future we always think of a

connoted very very positive and it is

just so be it but I think that

our future also has some

problems unknown something we have to

try to solve

and there is one in particular among the many

that is very dear to me because you see

in 2040 all studies say that the

our country Italy will have around the

same population that now just one

little more but the unpleasant phenomenon

is that the north will have a little more than

inhabitants while staying and Sicily

black many less and this because there

they are few opportunities and it is a

phenomenon that is already underway

many of our young people do not

we know with this sad sentence of the

brain drain are forced to

go away

mind you, I agree very much

fact that young people can have gods

experiences out

I prefer to call it a network of brains

however it is also very important that

these people can come back then too

in our Sicily

and then try to fight this

problem

I think it’s necessary that all of us have a grandfather

we also intervene because if not

we could find ourselves in a very great one

paradox that of a Sicily full of

opportunity but increasingly empty

I would not like this in Sicily

absolutely find me

I want to do something to find

avoid it but what this is for sure

just one of our many problems and has

certainly many causes but I would like

focus on one that I think

that is more important and I want to mention

free and a very very sentence

of tomasi of lampedusa in

sicily it does not matter to hurt or do well

the sin that we Sicilians do not

we never forgive is simply that

to do

and with this I believe it is unfortunately

of our negative features ne

we have many positive but this ce

we

if we keep fighting for something

small and we do not build something

bigger if we continue to be

individualists if we can not stand those who do

we will find ourselves with that problem that there

I said and with so many others and then

what are the other developments that

serve before the technological and

digital

I believe that a revolution is needed

cultural

just to solve that problem is

since I deal with the company of

innovation I’ll try to look at it from

this point of view and you know I have it

I reflected and believe that I actually do

a revolution and doing business is almost

the same thing because they have so many

things in common, first of all doing business

it is in itself a small great deed

revolutionary and then businesses

evolution has many things in common

the risk the opportunity sacrifice e

dare and then let’s try to

imagine that doing business can not

be possible and so if you do one

revolution is necessary to do business

it is at least opportune in this

historic moment

rather I want to tell you more in my opinion

do business and sexy and the right time

there’s a world out there that starts

cheer for those who want to do business

there is a regulatory framework that improves and

there are so many businesses that are

being born and to give you a testimony

I want to do this in the most way

sexy numbers can these numbers

represent framework in our country in

this moment there are more than 6,500

innovative start-ups that are born for

solve problems there are more than 9,000

people who are giving jobs

but the most beautiful datum of all is that

there are more than 25 thousand members of these

start up

because you know the business and the

revolutions are not done alone

they usually do together

enough of rigorists instead in the

no new business if it is shared

all together and they have generated us

turnover in 2015 of more than half

one billion euros

imagine how big and bigger it will be

this number at the end of 2016 considering that

they continue to grow at a pace

incessant day after day month later

month and therefore certainly can not be

only these numbers convince you

the idea of ​​doing a business matures in

time it takes an idea it takes a team

but that’s not the only way

to do business

I advise you to do it experimented

it’s something that can really

change my life, however, the exhortation

do business or revolution and if

you want to do yours or otherwise

help those who are already doing it because

there are so many busy people

in their challenges in their businesses

in their great little revolutions e

So I want to tell you those more

beautiful that I met in Sicily in

these in these years

the first is the summer school of free

association names and numbers against the

mafias that every year we are the fire to

slopes of the Etna my friend Umberto

May organizes and where guys from

all Italy meet using

just half of the company

of innovation to try to solve

problems based on very strong values ​​but

thinking that just through

the company may be possible

well this is innovation innovation

social

another case so we are in favor

where andrea and fiorinda to make me do a

favara

you have heard of us say from theirs

dream of their passion for the

diffusion of the culture of the other

of art have created a center of

cultural contamination where even more

little ones find space that eventually

It is transformed into a company both

a company because of the work of the

people create a value impact in the

territory grows from an opportunity one

hope

this cultural innovation and then that

catania we also have a home

of innovation is called v.cap where

lots of guys

to make their business work together

businesses are something fantastic

each of them

It deserves to be here on this

stage to tell what they are

doing

to tell their dream and how

through the resolution of a problem

they try to make this world a little bit

better and this is definitely

technological innovation and beautiful

like these places

at the end of social innovation

cultural or technological actually do

of all these three wait for them

their fundamental value

but there are also some things in which I am

I’m committed in the first person because

to solve that problem I had

spoken I think we have to all do one

little piece and these are the ones I have

decided to do it

this is the project we do

with the schools here in Sicily

dissemination of business culture

you know I became an entrepreneur and

own school and therefore perhaps for this reason

reason I believe that spread the culture

of business school is very important in

these years more than 50 institutions in

Sicily more than 150 business projects

of the boys who attend school

higher and we have involved more than

2500 because entrepreneurship a

school is not important just because

these kids can become

entrepreneurs but important because

the entrepreneur is a methodology is

an attitude a way of thinking

entrepreneurial entrepreneur you

helps solve problems thinking

that change is a positive thing

we want to transmit this kind of

values ​​and if it is true that the future of a

country and therefore also of ours

region is built starting from

School desks do this job

this volunteer work at school

It is extremely important

and the results I’m never chasing are of

great interest and then for me it is

beautiful to support start-ups in

I’ve done it a few times these years

but the most beautiful story is that of

adriano and enrica d now of their fibers

they transform from the scraps of the citrus fruits and

they create fabrics is a great dream when

a few years ago I decided to help her and

invest even if the project is

beautiful name do you realize I do not have

invested in the project but on them

because their dream them their strength

determination and it was something

travo

nothing and you notice that you try to give

your experience your support maybe

even some money some time in

reality from an experience of the kind in

paris a lot because even if mine

enterprise only a few years more than

that of joining and enrica I too have

a lot to learn from them

and this is something they could do

all businesses if you think about innovating

helping those who want to create 11 companies and

creating a positive contamination e

with another woman instead I decided to

make a company will be very active in the

innovation sector in the context of

food together we have created this

ecosystem on the futures food site

where every year we host kids from

all of Europe from America from various parts

of the world that help us innovate one

of the sectors in which we are leaders those

of food with their ideas and theirs

determining their talents by watching us

from the outside it is an environment

multicultural that you see in this picture

where many countries are represented

and this year we also had here

in Sicily it is a beautiful summer

school is however the talents as well as

intelligence is fair

distributed from the world of the world and therefore

they do not come only in America

from Europe from Asia but they also come

from other places also from Africa there are

of talents that can really change

things have the desire to change them

things to change everything because they do not have

nothing and so when a few weeks

ago I met this guy

extraordinary chris that to the idea of

help migrants to use their best

technologies to be formed to improve

and also to become entrepreneurs and I have

decided to help him support it

because our little action of

each of us when a new business

born when new dream is born can

really help to help change

things and then we saw how

so many stories, so many stories that are

falling right now they use

innovation technology to try

to change things then to that

question that was at the beginning I try to

give an answer or innovation

save

but the south in my opinion no innovation

will not save the south because the

digital technology is only one

tool the south will save them

people using these tools but

with the desire to do it we said it before

do and then I believe that only the

people can make this difference

only people can save and

improve our south

we can do these people

just us together

[Applause]

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