Press "Enter" to skip to content

Lessons Learned from a Military Spouse | Cameron Cruse | TEDxSandhillsCommunityCollege


so in the next ten minutes I want to

so in the next ten minutes I want to tell you the story about how I went from

tell you the story about how I went from

tell you the story about how I went from overqualified unemployed military spouse

overqualified unemployed military spouse

overqualified unemployed military spouse to co-founder and chief operating

to co-founder and chief operating

to co-founder and chief operating officer of a multi-million dollar

officer of a multi-million dollar

officer of a multi-million dollar company but first I want you guys to

company but first I want you guys to

company but first I want you guys to take a second and think about all the

take a second and think about all the

take a second and think about all the ways that you define yourself so maybe

ways that you define yourself so maybe

ways that you define yourself so maybe that’s your profession or that your

that’s your profession or that your

that’s your profession or that your spouse a parent a stay-at-home mom or

spouse a parent a stay-at-home mom or

spouse a parent a stay-at-home mom or even a student maybe you’re not sure and

even a student maybe you’re not sure and

even a student maybe you’re not sure and then I want you to take a second after

then I want you to take a second after

then I want you to take a second after that and think about how would make you

that and think about how would make you

that and think about how would make you feel to have to redefine that so have

feel to have to redefine that so have

feel to have to redefine that so have you ever had to move your home from one

you ever had to move your home from one

you ever had to move your home from one state to the next or go from married –

state to the next or go from married –

state to the next or go from married – divorced or what about when you make the

divorced or what about when you make the

divorced or what about when you make the transition from student to graduate to

transition from student to graduate to

transition from student to graduate to professional have a job in lose one we

often choose to define ourselves by what

often choose to define ourselves by what we do and so what happens when that path

we do and so what happens when that path

we do and so what happens when that path is changed or those plans are altered

is changed or those plans are altered

is changed or those plans are altered and maybe even sometimes without our

and maybe even sometimes without our

and maybe even sometimes without our permission

permission

permission so those periods of transition can leave

so those periods of transition can leave

so those periods of transition can leave us feeling confused and lost and often

us feeling confused and lost and often

us feeling confused and lost and often we consider those some of the most

we consider those some of the most

we consider those some of the most challenging times in our lives but I’m

challenging times in our lives but I’m

challenging times in our lives but I’m here today to suggest that in those

here today to suggest that in those

here today to suggest that in those shifts and those paradigm shifts in our

shifts and those paradigm shifts in our

shifts and those paradigm shifts in our lives that there’s an opportunity to

lives that there’s an opportunity to

lives that there’s an opportunity to truly define ourselves so I can tell you

truly define ourselves so I can tell you

truly define ourselves so I can tell you that nobody experiences a life of

that nobody experiences a life of

that nobody experiences a life of transition like a military spouse with

transition like a military spouse with

transition like a military spouse with career long periods of uncertainty the

career long periods of uncertainty the

career long periods of uncertainty the constant relocation and we live in an

constant relocation and we live in an

constant relocation and we live in an age where an overseas deployment is not

age where an overseas deployment is not

age where an overseas deployment is not just a possibility but it’s on a

just a possibility but it’s on a

just a possibility but it’s on a scheduled rotation the active-duty

scheduled rotation the active-duty

scheduled rotation the active-duty military spouse population is incredibly

military spouse population is incredibly

military spouse population is incredibly unique but we make up only 0.2% of the

unique but we make up only 0.2% of the

unique but we make up only 0.2% of the population so what that means is our

population so what that means is our

population so what that means is our stories go largely untold sometimes

stories go largely untold sometimes

stories go largely untold sometimes those struggles and those issues never

those struggles and those issues never

those struggles and those issues never get talked about and so what I want to

get talked about and so what I want to

get talked about and so what I want to do today is tell you a little bit about

do today is tell you a little bit about

do today is tell you a little bit about my story and

my story and

my story and eleven I graduated from the Savannah

eleven I graduated from the Savannah

eleven I graduated from the Savannah College of Art and Design with a

College of Art and Design with a

College of Art and Design with a master’s in architecture I was excited

master’s in architecture I was excited

master’s in architecture I was excited to say the least I had a degree that was

to say the least I had a degree that was

to say the least I had a degree that was hot off the press I had a brand new

hot off the press I had a brand new

hot off the press I had a brand new wardrobe and I was ready to take on the

wardrobe and I was ready to take on the

wardrobe and I was ready to take on the world but I was also a brand-new

world but I was also a brand-new

world but I was also a brand-new military spouse and so the army had

military spouse and so the army had

military spouse and so the army had different plans my husband had just been

different plans my husband had just been

different plans my husband had just been relocated to a tiny mountain town in the

relocated to a tiny mountain town in the

relocated to a tiny mountain town in the North Georgia Mountains of about 5,000

North Georgia Mountains of about 5,000

North Georgia Mountains of about 5,000 people so there’s not a whole lot of

people so there’s not a whole lot of

people so there’s not a whole lot of architecture happening there this was a

architecture happening there this was a

architecture happening there this was a transition that I was resisting okay

transition that I was resisting okay

transition that I was resisting okay this was a roadblock this wasn’t in my

this was a roadblock this wasn’t in my

this was a roadblock this wasn’t in my plans I didn’t like it right about that

plans I didn’t like it right about that

plans I didn’t like it right about that time I was having this tantrum if you

time I was having this tantrum if you

time I was having this tantrum if you will I met my business partner Lisa and

will I met my business partner Lisa and

will I met my business partner Lisa and sure enough she was going through the

sure enough she was going through the

sure enough she was going through the same identity crisis so in the weeks and

same identity crisis so in the weeks and

same identity crisis so in the weeks and the discussions that followed us meeting

the discussions that followed us meeting

the discussions that followed us meeting we had this two-part realization first

we had this two-part realization first

we had this two-part realization first that as military spouses if we wanted

that as military spouses if we wanted

that as military spouses if we wanted something for ourselves that we were

something for ourselves that we were

something for ourselves that we were going to have to make it there is nobody

going to have to make it there is nobody

going to have to make it there is nobody coming to save us and second that it

coming to save us and second that it

coming to save us and second that it wasn’t just us there were tons of

wasn’t just us there were tons of

wasn’t just us there were tons of talented capable incredible individuals

talented capable incredible individuals

talented capable incredible individuals in our same shoes and so we thought if

in our same shoes and so we thought if

in our same shoes and so we thought if we can do something for ourselves and at

we can do something for ourselves and at

we can do something for ourselves and at the same time make the lives of our

the same time make the lives of our

the same time make the lives of our community a little bit better that’s a

community a little bit better that’s a

community a little bit better that’s a win-win and so later that year in 2011

win-win and so later that year in 2011

win-win and so later that year in 2011 we co-founded a company called our

we co-founded a company called our

we co-founded a company called our Riveter and we make bags to support

Riveter and we make bags to support

Riveter and we make bags to support military spouses so I guess that makes

military spouses so I guess that makes

military spouses so I guess that makes us the bag ladies and we started making

us the bag ladies and we started making

us the bag ladies and we started making these bags in our garage as not

these bags in our garage as not

these bags in our garage as not glamorous as it sounds I can promise you

glamorous as it sounds I can promise you

glamorous as it sounds I can promise you it wasn’t and we made these bags in and

it wasn’t and we made these bags in and

it wasn’t and we made these bags in and we knew we wanted to provide flexible

we knew we wanted to provide flexible

we knew we wanted to provide flexible income for military spouses but it

income for military spouses but it

income for military spouses but it wasn’t until we had the question I need

wasn’t until we had the question I need

wasn’t until we had the question I need to go home my husband’s in the field or

to go home my husband’s in the field or

to go home my husband’s in the field or he’s about to deploy I need to be with

he’s about to deploy I need to be with

he’s about to deploy I need to be with my family can I take these parts with me

my family can I take these parts with me

my family can I take these parts with me or I’m pcsing

or I’m pcsing

or I’m pcsing or moving in six months what’s going to

or moving in six months what’s going to

or moving in six months what’s going to help into my job then

help into my job then

help into my job then and in that moment we realized it wasn’t

and in that moment we realized it wasn’t

and in that moment we realized it wasn’t just about flexible income we need to

just about flexible income we need to

just about flexible income we need to also to provide mobile income and so we

also to provide mobile income and so we

also to provide mobile income and so we were making two bags to make five bags

were making two bags to make five bags

were making two bags to make five bags and five to make ten and ten to make 20

and five to make ten and ten to make 20

and five to make ten and ten to make 20 and so on and before we knew it we had

and so on and before we knew it we had

and so on and before we knew it we had launched this national manufacturing

launched this national manufacturing

launched this national manufacturing network into the world so military

network into the world so military

network into the world so military spouses making parts and pieces all

spouses making parts and pieces all

spouses making parts and pieces all across the country somebody making

across the country somebody making

across the country somebody making cutting and sewing liners small other

cutting and sewing liners small other

cutting and sewing liners small other pieces canvas pieces and they would ship

pieces canvas pieces and they would ship

pieces canvas pieces and they would ship them all back to us where we assembled

them all back to us where we assembled

them all back to us where we assembled them and we got him ready for retail so

them and we got him ready for retail so

them and we got him ready for retail so business was good but about six months

business was good but about six months

business was good but about six months later in 2012 it was Lisa’s time and

later in 2012 it was Lisa’s time and

later in 2012 it was Lisa’s time and Georgia was coming to an end and her

Georgia was coming to an end and her

Georgia was coming to an end and her family had to move and so we decided

family had to move and so we decided

family had to move and so we decided that she would take the financial side

that she would take the financial side

that she would take the financial side of the house and the business

of the house and the business

of the house and the business development on the road and I would stay

development on the road and I would stay

development on the road and I would stay back and manage and grow operations and

back and manage and grow operations and

back and manage and grow operations and so for another year and a half we just

so for another year and a half we just

so for another year and a half we just steadily continued to grow and that

steadily continued to grow and that

steadily continued to grow and that number went got bigger and bigger people

number went got bigger and bigger people

number went got bigger and bigger people finally thought okay these ladies aren’t

finally thought okay these ladies aren’t

finally thought okay these ladies aren’t so crazy maybe they have something going

so crazy maybe they have something going

so crazy maybe they have something going on and one day my husband came home and

on and one day my husband came home and

on and one day my husband came home and said Karen guess what it’s time to go

said Karen guess what it’s time to go

said Karen guess what it’s time to go and so we packed up to shop the house

and so we packed up to shop the house

and so we packed up to shop the house and the kids probably in that order and

and the kids probably in that order and

and the kids probably in that order and we headed to Fort Bragg North Carolina

we headed to Fort Bragg North Carolina

we headed to Fort Bragg North Carolina so in the two years that we’ve been here

so in the two years that we’ve been here

so in the two years that we’ve been here we’ve been able to completely rebuild

we’ve been able to completely rebuild

we’ve been able to completely rebuild operations from the move we caught the

operations from the move we caught the

operations from the move we caught the eye of a Shark Tank producer we pitched

eye of a Shark Tank producer we pitched

eye of a Shark Tank producer we pitched and got a deal and we brought business

and got a deal and we brought business

and got a deal and we brought business to a level that so many people told us

to a level that so many people told us

to a level that so many people told us wasn’t probable not that it wasn’t

wasn’t probable not that it wasn’t

wasn’t probable not that it wasn’t possible just not probable we have over

possible just not probable we have over

possible just not probable we have over 50 people on our team we make hundreds

50 people on our team we make hundreds

50 people on our team we make hundreds of bags a week and we’ve provided some

of bags a week and we’ve provided some

of bags a week and we’ve provided some kind of employment and opportunity to

kind of employment and opportunity to

kind of employment and opportunity to over a hundred military spouses so I

over a hundred military spouses so I

over a hundred military spouses so I want you to think when you’re in those

want you to think when you’re in those

want you to think when you’re in those moments of transition or you’re feeling

moments of transition or you’re feeling

moments of transition or you’re feeling like uncertainty is weighing you down I

like uncertainty is weighing you down I

like uncertainty is weighing you down I challenge you to remember these three

challenge you to remember these three

challenge you to remember these three things what is it about that uncertainty

things what is it about that uncertainty

things what is it about that uncertainty that’s leaving you you feeling lost and

that’s leaving you you feeling lost and

that’s leaving you you feeling lost and then be honest with your

then be honest with your

then be honest with your can you do more so for me when I walked

can you do more so for me when I walked

can you do more so for me when I walked away from the idea of getting a degree

away from the idea of getting a degree

away from the idea of getting a degree or getting a job in my degree and

or getting a job in my degree and

or getting a job in my degree and getting a job in architecture it wasn’t

getting a job in architecture it wasn’t

getting a job in architecture it wasn’t because I was giving up it was because I

because I was giving up it was because I

because I was giving up it was because I began to understand what I could really

began to understand what I could really

began to understand what I could really control so as a military spouse I

control so as a military spouse I

control so as a military spouse I couldn’t change where we were stationed

couldn’t change where we were stationed

couldn’t change where we were stationed I couldn’t move the city closer but I

I couldn’t move the city closer but I

I couldn’t move the city closer but I knew I wanted something more

knew I wanted something more

knew I wanted something more I wanted meaningful employment and so at

I wanted meaningful employment and so at

I wanted meaningful employment and so at that time I realized I had to be able

that time I realized I had to be able

that time I realized I had to be able and willing to do something about it so

and willing to do something about it so

and willing to do something about it so that brings me to my next point which is

that brings me to my next point which is

that brings me to my next point which is be prepared to take a risk

be prepared to take a risk

be prepared to take a risk get comfortable with that idea as

get comfortable with that idea as

get comfortable with that idea as military spouses that uncertainty is

military spouses that uncertainty is

military spouses that uncertainty is constant what have you moved what if

constant what have you moved what if

constant what have you moved what if your partner moves well what if it

your partner moves well what if it

your partner moves well what if it doesn’t work out after she moves what if

doesn’t work out after she moves what if

doesn’t work out after she moves what if what if it works what if you’re

what if it works what if you’re

what if it works what if you’re successful I can tell you that one of

successful I can tell you that one of

successful I can tell you that one of the scariest parts about our adventure

the scariest parts about our adventure

the scariest parts about our adventure is that Lisa and I had never

is that Lisa and I had never

is that Lisa and I had never manufactured a thing a day in our lives

manufactured a thing a day in our lives

manufactured a thing a day in our lives we had never started a business and

we had never started a business and

we had never started a business and grown it and scaled it but at the end of

grown it and scaled it but at the end of

grown it and scaled it but at the end of the day that’s what Google is for number

the day that’s what Google is for number

the day that’s what Google is for number three is you have to stay positive and

three is you have to stay positive and

three is you have to stay positive and enjoy the process so when we started our

enjoy the process so when we started our

enjoy the process so when we started our Riveter I always thought okay someday

Riveter I always thought okay someday

Riveter I always thought okay someday we’re going to be successful we’re going

we’re going to be successful we’re going

we’re going to be successful we’re going to get there one day there’ll be enough

to get there one day there’ll be enough

to get there one day there’ll be enough money there’ll be enough time and as I’m

money there’ll be enough time and as I’m

money there’ll be enough time and as I’m learning I see that everything evolves

learning I see that everything evolves

learning I see that everything evolves constantly my role is changing the

constantly my role is changing the

constantly my role is changing the business is changing you have to find a

business is changing you have to find a

business is changing you have to find a way to find satisfaction every day find

way to find satisfaction every day find

way to find satisfaction every day find success in the process and then you have

success in the process and then you have

success in the process and then you have to be prepared to possibly do it all

to be prepared to possibly do it all

to be prepared to possibly do it all over again and I’ll give you an example

over again and I’ll give you an example

over again and I’ll give you an example for our Riveter the end game is not

for our Riveter the end game is not

for our Riveter the end game is not making bags okay the end game is not

making bags okay the end game is not

making bags okay the end game is not piles of surplus the end game is as

piles of surplus the end game is as

piles of surplus the end game is as continuing to challenge the status quo

continuing to challenge the status quo

continuing to challenge the status quo of military spouse unemployment and

of military spouse unemployment and

of military spouse unemployment and we’re going to do that because we’re

we’re going to do that because we’re

we’re going to do that because we’re going to continue

going to continue

going to continue take intentional risks and frame it all

take intentional risks and frame it all

take intentional risks and frame it all in positivity as we charge toward just

in positivity as we charge toward just

in positivity as we charge toward just questioning the state of manufacturing

questioning the state of manufacturing

questioning the state of manufacturing as it exists in America today and so if

as it exists in America today and so if

as it exists in America today and so if you remember anything from my talk and

you remember anything from my talk and

you remember anything from my talk and from our time together I want you to

from our time together I want you to

from our time together I want you to remember this when you’re in a time of

remember this when you’re in a time of

remember this when you’re in a time of transition when you are forced to

transition when you are forced to

transition when you are forced to redefine yourself or you choose to

redefine yourself or you choose to

redefine yourself or you choose to redefine yourself embrace that process

redefine yourself embrace that process

redefine yourself embrace that process lean in and I promise you we will find

lean in and I promise you we will find

lean in and I promise you we will find the best versions of ourselves thank you

the best versions of ourselves thank you

the best versions of ourselves thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *