once upon a time 50,000 ish years ago we lived in tribes cultural parent ologists
lived in tribes cultural parent ologists
lived in tribes cultural parent ologists tell us were no more than 150 strong
tell us were no more than 150 strong
tell us were no more than 150 strong because that’s what could survive in the
because that’s what could survive in the
because that’s what could survive in the environment at that time there was
environment at that time there was
environment at that time there was danger all around those tribes forces
danger all around those tribes forces
danger all around those tribes forces that they could not control wanted to
that they could not control wanted to
that they could not control wanted to kill them to maim them to displace them
kill them to maim them to displace them
kill them to maim them to displace them the weather competitive tribes animals
the weather competitive tribes animals
the weather competitive tribes animals that were stronger and faster
that were stronger and faster
that were stronger and faster our survival was at stake human
our survival was at stake human
our survival was at stake human existence was at stake and yet I stand
existence was at stake and yet I stand
existence was at stake and yet I stand here today before you and you sit before
here today before you and you sit before
here today before you and you sit before me mostly and we survived some things at
me mostly and we survived some things at
me mostly and we survived some things at play here how did that happen well it
play here how did that happen well it
play here how did that happen well it turns out there’s a pattern it turns out
turns out there’s a pattern it turns out
turns out there’s a pattern it turns out that there’s a formula and over 50 and
that there’s a formula and over 50 and
that there’s a formula and over 50 and millennia that pattern in that formula
millennia that pattern in that formula
millennia that pattern in that formula has played out and the tribes and the
has played out and the tribes and the
has played out and the tribes and the organizations and the individuals who
organizations and the individuals who
organizations and the individuals who followed that were more successful than
followed that were more successful than
followed that were more successful than others
others
others it’s been there for everyone to see all
it’s been there for everyone to see all
it’s been there for everyone to see all I’ve done is codified and I call it the
I’ve done is codified and I call it the
I’ve done is codified and I call it the law of infusion of purpose and the law
law of infusion of purpose and the law
law of infusion of purpose and the law of infusion of purpose applies equally
of infusion of purpose applies equally
of infusion of purpose applies equally today as it did back then and it
today as it did back then and it
today as it did back then and it explains why some people in some
explains why some people in some
explains why some people in some organizations who start with purpose who
organizations who start with purpose who
organizations who start with purpose who start with why becomes successful and
start with why becomes successful and
start with why becomes successful and why some who start with why who’s
why some who start with why who’s
why some who start with why who’s stating their brand their cause their
stating their brand their cause their
stating their brand their cause their belief what they stand for are not
belief what they stand for are not
belief what they stand for are not successful
successful
successful so let’s take a look but before we do a
so let’s take a look but before we do a
so let’s take a look but before we do a little neuroscience 50,000 years ago our
little neuroscience 50,000 years ago our
little neuroscience 50,000 years ago our brains were not as evolved as they are
brains were not as evolved as they are
brains were not as evolved as they are today
today
today the limbic brain where all emotion is
the limbic brain where all emotion is
the limbic brain where all emotion is hold was very evolved and these tribes
hold was very evolved and these tribes
hold was very evolved and these tribes were instinctual in the way they behaved
were instinctual in the way they behaved
were instinctual in the way they behaved the law of infusion of purpose came
the law of infusion of purpose came
the law of infusion of purpose came about because survival the fittest these
about because survival the fittest these
about because survival the fittest these tribes that survives tested this
tribes that survives tested this
tribes that survives tested this instinctually the neocortex the modern
instinctually the neocortex the modern
instinctually the neocortex the modern part of the brain was not evolved
part of the brain was not evolved
part of the brain was not evolved there’s no capacity for language so what
there’s no capacity for language so what
there’s no capacity for language so what we’re about to see here the law of
we’re about to see here the law of
we’re about to see here the law of infusion of innovation of which there
infusion of innovation of which there
infusion of innovation of which there are six components to the equation all
are six components to the equation all
are six components to the equation all came about from an EQ that our ancestors
came about from an EQ that our ancestors
came about from an EQ that our ancestors fifty thousand years ago had so it’s
fifty thousand years ago had so it’s
fifty thousand years ago had so it’s very simple it starts with a shared
very simple it starts with a shared
very simple it starts with a shared purpose the tribe had one thing in
purpose the tribe had one thing in
purpose the tribe had one thing in common and one thing to do they had to
common and one thing to do they had to
common and one thing to do they had to survive they didn’t have a choice they
survive they didn’t have a choice they
survive they didn’t have a choice they didn’t know any better all the members
didn’t know any better all the members
didn’t know any better all the members of the tribe had to agree that survival
of the tribe had to agree that survival
of the tribe had to agree that survival was the thing that they were working
was the thing that they were working
was the thing that they were working towards if you didn’t agree to that you
towards if you didn’t agree to that you
towards if you didn’t agree to that you got kicked out of the tribe if you
got kicked out of the tribe if you
got kicked out of the tribe if you didn’t pull your weight there was no
didn’t pull your weight there was no
didn’t pull your weight there was no place for you in the tribe you were a
place for you in the tribe you were a
place for you in the tribe you were a virus so to speak the tribe had early
virus so to speak the tribe had early
virus so to speak the tribe had early adopters and innovators to innovation
adopters and innovators to innovation
adopters and innovators to innovation was key to our society back then
was key to our society back then
was key to our society back then figuring out how to make the fire last
figuring out how to make the fire last
figuring out how to make the fire last for longer how to protect it when it
for longer how to protect it when it
for longer how to protect it when it rained a new way to hunt the woolly
rained a new way to hunt the woolly
rained a new way to hunt the woolly mammoth it was required for a tribe to
mammoth it was required for a tribe to
mammoth it was required for a tribe to survive the rewards back then were all
survive the rewards back then were all
survive the rewards back then were all biological if you successfully killed a
biological if you successfully killed a
biological if you successfully killed a bama ‘the and you ate the protein that
bama ‘the and you ate the protein that
bama ‘the and you ate the protein that was good for you your body responded you
was good for you your body responded you
was good for you your body responded you would say I should do that again if you
would say I should do that again if you
would say I should do that again if you found the right roots and vegetables to
found the right roots and vegetables to
found the right roots and vegetables to eat it was nutritious for you you would
eat it was nutritious for you you would
eat it was nutritious for you you would do it again if you saw something on the
do it again if you saw something on the
do it again if you saw something on the horizon it took a little bit of an
horizon it took a little bit of an
horizon it took a little bit of an effort to run across the savanna to get
effort to run across the savanna to get
effort to run across the savanna to get there
there
there your body will release epinephrine to
your body will release epinephrine to
your body will release epinephrine to give you that runner’s high and then
give you that runner’s high and then
give you that runner’s high and then when you succeeded it would release
when you succeeded it would release
when you succeeded it would release dopamine little hits that created sad
dopamine little hits that created sad
dopamine little hits that created sad fashion that you achieved a goal
fashion that you achieved a goal
fashion that you achieved a goal storytelling was the fifth pillar back
storytelling was the fifth pillar back
storytelling was the fifth pillar back then there are no video cameras there
then there are no video cameras there
then there are no video cameras there are no cell phones there is no pen or
are no cell phones there is no pen or
are no cell phones there is no pen or paper the way we shared our experiences
paper the way we shared our experiences
paper the way we shared our experiences the way we passed down the experiences
the way we passed down the experiences
the way we passed down the experiences was through stories when someone from
was through stories when someone from
was through stories when someone from another tribe came and visited us the
another tribe came and visited us the
another tribe came and visited us the way we knew that we were friends not
way we knew that we were friends not
way we knew that we were friends not enemies is because we had common stories
enemies is because we had common stories
enemies is because we had common stories and common themes together and in fact
and common themes together and in fact
and common themes together and in fact after fire was invented the only thing
after fire was invented the only thing
after fire was invented the only thing we could do at night when it was so dark
we could do at night when it was so dark
we could do at night when it was so dark outside was sit around the campfire and
outside was sit around the campfire and
outside was sit around the campfire and tell stories so it’s part of our DNA and
tell stories so it’s part of our DNA and
tell stories so it’s part of our DNA and all the tribes align their operation
all the tribes align their operation
all the tribes align their operation every member of the tribe from the chief
every member of the tribe from the chief
every member of the tribe from the chief to the hunters to the gatherers to the
to the hunters to the gatherers to the
to the hunters to the gatherers to the shaman’s had a job to do each of their
shaman’s had a job to do each of their
shaman’s had a job to do each of their operations was equalled what no one no
operations was equalled what no one no
operations was equalled what no one no more equal or better than the other my
more equal or better than the other my
more equal or better than the other my favorite one is the person whose root
favorite one is the person whose root
favorite one is the person whose root asked with keeping the fire going at
asked with keeping the fire going at
asked with keeping the fire going at night why because if you fell asleep and
night why because if you fell asleep and
night why because if you fell asleep and the fire went out you could be attacked
the fire went out you could be attacked
the fire went out you could be attacked so you had to understand and trust and
so you had to understand and trust and
so you had to understand and trust and cooperate with everyone else so that you
cooperate with everyone else so that you
cooperate with everyone else so that you could go to sleep knowing that you would
could go to sleep knowing that you would
could go to sleep knowing that you would wake up in the morning the law of
wake up in the morning the law of
wake up in the morning the law of infusion of purpose so fast-forward
infusion of purpose so fast-forward
infusion of purpose so fast-forward 50,000 years to today’s time what’s
50,000 years to today’s time what’s
50,000 years to today’s time what’s different
different
different well back then survival was a long-term
well back then survival was a long-term
well back then survival was a long-term horizon and the tribes that’s the only
horizon and the tribes that’s the only
horizon and the tribes that’s the only way they looked at it today we live in a
way they looked at it today we live in a
way they looked at it today we live in a society where short-term fixes are
society where short-term fixes are
society where short-term fixes are things that everyone goes after and
things that everyone goes after and
things that everyone goes after and people are thinking now that purpose or
people are thinking now that purpose or
people are thinking now that purpose or the declaration of purpose is a panacea
the declaration of purpose is a panacea
the declaration of purpose is a panacea a silver bullet to solve the problems
a silver bullet to solve the problems
a silver bullet to solve the problems they haven’t learned from history that
they haven’t learned from history that
they haven’t learned from history that that just doesn’t work and so they make
that just doesn’t work and so they make
that just doesn’t work and so they make the excuse that says today’s times are
the excuse that says today’s times are
the excuse that says today’s times are different what worked in the past can’t
different what worked in the past can’t
different what worked in the past can’t possibly work too
possibly work too
possibly work too and say they continue that behavior and
and say they continue that behavior and
and say they continue that behavior and we know though that the data suggests
we know though that the data suggests
we know though that the data suggests otherwise that those companies and those
otherwise that those companies and those
otherwise that those companies and those people that simply declare their purpose
people that simply declare their purpose
people that simply declare their purpose and say what they stand for are not
and say what they stand for are not
and say what they stand for are not always successful why is that it’s
always successful why is that it’s
always successful why is that it’s because if we go back to the law of
because if we go back to the law of
because if we go back to the law of infusion of purpose we realize that the
infusion of purpose we realize that the
infusion of purpose we realize that the first element of that equation shared
first element of that equation shared
first element of that equation shared purpose stating a purpose is only
purpose stating a purpose is only
purpose stating a purpose is only one-sixth of how you’re successful
one-sixth of how you’re successful
one-sixth of how you’re successful you can’t fight 50 Millennials of
you can’t fight 50 Millennials of
you can’t fight 50 Millennials of success Gandhi noticed and put it at a
success Gandhi noticed and put it at a
success Gandhi noticed and put it at a very macro statement happiness is when
very macro statement happiness is when
very macro statement happiness is when what you think what you say and what you
what you think what you say and what you
what you think what you say and what you do or in harmony he knew at the macro
do or in harmony he knew at the macro
do or in harmony he knew at the macro level what the law of infusion of
level what the law of infusion of
level what the law of infusion of purpose meant he didn’t understand at
purpose meant he didn’t understand at
purpose meant he didn’t understand at the equation level what all those six
the equation level what all those six
the equation level what all those six principles were but at the macro level
principles were but at the macro level
principles were but at the macro level he did and what he meant was this that
he did and what he meant was this that
he did and what he meant was this that what is required to be successful is the
what is required to be successful is the
what is required to be successful is the balance between what you say and what
balance between what you say and what
balance between what you say and what you do between what you stick Lehr your
you do between what you stick Lehr your
you do between what you stick Lehr your brand promise to be and then how you
brand promise to be and then how you
brand promise to be and then how you deliver on that brand promise and I
deliver on that brand promise and I
deliver on that brand promise and I remind you this is true for individuals
remind you this is true for individuals
remind you this is true for individuals it’s true for companies it’s true for
it’s true for companies it’s true for
it’s true for companies it’s true for any brand and organizations of all type
any brand and organizations of all type
any brand and organizations of all type so let me give you an example and I’m
so let me give you an example and I’m
so let me give you an example and I’m going to start with a personal example
going to start with a personal example
going to start with a personal example and then we’ll move to an organizational
and then we’ll move to an organizational
and then we’ll move to an organizational example I’m here today I’m going to tell
example I’m here today I’m going to tell
example I’m here today I’m going to tell you that what I want to stand for that I
you that what I want to stand for that I
you that what I want to stand for that I want what I want to be known for is
want what I want to be known for is
want what I want to be known for is being a good husband good spouse a good
being a good husband good spouse a good
being a good husband good spouse a good father and a good friend when I leave
father and a good friend when I leave
father and a good friend when I leave here today I will have been sitting here
here today I will have been sitting here
here today I will have been sitting here all day and I get back to my home I’m
all day and I get back to my home I’m
all day and I get back to my home I’m going to have a hundred emails waiting
going to have a hundred emails waiting
going to have a hundred emails waiting for me and although I promised my wife I
for me and although I promised my wife I
for me and although I promised my wife I waited dinner with her there are outside
waited dinner with her there are outside
waited dinner with her there are outside forces that will cause me perhaps to say
forces that will cause me perhaps to say
forces that will cause me perhaps to say I’m sorry I can’t have dinner and then
I’m sorry I can’t have dinner and then
I’m sorry I can’t have dinner and then next week when I go on a business trip
next week when I go on a business trip
next week when I go on a business trip outside forces might cause me to for
outside forces might cause me to for
outside forces might cause me to for get to call my son on his birthday or
get to call my son on his birthday or
get to call my son on his birthday or forget to come home because I promised a
forget to come home because I promised a
forget to come home because I promised a friend that I would go to a concert with
friend that I would go to a concert with
friend that I would go to a concert with him or her not allowing me to keep my
him or her not allowing me to keep my
him or her not allowing me to keep my brand promise not allowing me to live
brand promise not allowing me to live
brand promise not allowing me to live into what I stood for and then one day
into what I stood for and then one day
into what I stood for and then one day as I’m getting later in life I’m going
as I’m getting later in life I’m going
as I’m getting later in life I’m going to say oh you know what I did say that’s
to say oh you know what I did say that’s
to say oh you know what I did say that’s what I was going to do and I’d better do
what I was going to do and I’d better do
what I was going to do and I’d better do that and okay for a little while I did
that and okay for a little while I did
that and okay for a little while I did but then I didn’t and I did it again and
but then I didn’t and I did it again and
but then I didn’t and I did it again and finally we arrived at my grave and as
finally we arrived at my grave and as
finally we arrived at my grave and as people stand before my grave and look at
people stand before my grave and look at
people stand before my grave and look at my epitaph if I say I was going to do
my epitaph if I say I was going to do
my epitaph if I say I was going to do something but I didn’t balance it with
something but I didn’t balance it with
something but I didn’t balance it with doing what I said what will I be
doing what I said what will I be
doing what I said what will I be remembered by what will you be
remembered by what will you be
remembered by what will you be remembered for at best its rest in peace
remembered for at best its rest in peace
remembered for at best its rest in peace not a lot to say at worst if you say
not a lot to say at worst if you say
not a lot to say at worst if you say you’re going to do something and you
you’re going to do something and you
you’re going to do something and you don’t do it what are you a liar I don’t
don’t do it what are you a liar I don’t
don’t do it what are you a liar I don’t think any of us want that to be what our
think any of us want that to be what our
think any of us want that to be what our legacy is there’s another possible
legacy is there’s another possible
legacy is there’s another possible outcome you say you want to be a beloved
outcome you say you want to be a beloved
outcome you say you want to be a beloved spouse I say I want to be a beloved
spouse I say I want to be a beloved
spouse I say I want to be a beloved father I say I want to be a beloved
father I say I want to be a beloved
father I say I want to be a beloved friend and then although it’s hard when
friend and then although it’s hard when
friend and then although it’s hard when I go home tonight I don’t pick up my
I go home tonight I don’t pick up my
I go home tonight I don’t pick up my iphone I don’t start going through the
iphone I don’t start going through the
iphone I don’t start going through the emails I have dinner with my wife
emails I have dinner with my wife
emails I have dinner with my wife and when I’m on that business trip even
and when I’m on that business trip even
and when I’m on that business trip even though it’d be great to go with my
though it’d be great to go with my
though it’d be great to go with my colleagues to the Napa Valley after for
colleagues to the Napa Valley after for
colleagues to the Napa Valley after for the weekend I come home and I go to my
the weekend I come home and I go to my
the weekend I come home and I go to my daughter’s soccer game and although it
daughter’s soccer game and although it
daughter’s soccer game and although it would be easy not to
would be easy not to
would be easy not to I remember my friend’s birthday and
I remember my friend’s birthday and
I remember my friend’s birthday and those friends who are in my tribe that I
those friends who are in my tribe that I
those friends who are in my tribe that I care about who believe in what I believe
care about who believe in what I believe
care about who believe in what I believe in who believe in being a beloved friend
in who believe in being a beloved friend
in who believe in being a beloved friend and I do that and then because life
and I do that and then because life
and I do that and then because life interrupts you and you can’t always be
interrupts you and you can’t always be
interrupts you and you can’t always be perfect and everything is trying to
perfect and everything is trying to
perfect and everything is trying to imbalance you all the time you slip
imbalance you all the time you slip
imbalance you all the time you slip because we all do because that’s what
because we all do because that’s what
because we all do because that’s what being human is all about but then you
being human is all about but then you
being human is all about but then you pick yourself up and you do the hard
pick yourself up and you do the hard
pick yourself up and you do the hard work again and you live into the brand
work again and you live into the brand
work again and you live into the brand promise that you made to yourself and
promise that you made to yourself and
promise that you made to yourself and you declared
you declared
you declared publicly to all of your friends and all
publicly to all of your friends and all
publicly to all of your friends and all of your family and you do it again and
of your family and you do it again and
of your family and you do it again and again and again until you get to your
again and again until you get to your
again and again until you get to your grave and then what happens people
grave and then what happens people
grave and then what happens people standing in front reading your appetite
standing in front reading your appetite
standing in front reading your appetite it’s totally different right I’m
it’s totally different right I’m
it’s totally different right I’m remembered as a beloved spouse a beloved
remembered as a beloved spouse a beloved
remembered as a beloved spouse a beloved friend and a beloved father at the macro
friend and a beloved father at the macro
friend and a beloved father at the macro level you see the impact of what the law
level you see the impact of what the law
level you see the impact of what the law of infusion of purpose means when you
of infusion of purpose means when you
of infusion of purpose means when you start with a purpose but then you finish
start with a purpose but then you finish
start with a purpose but then you finish with doing the five additional pillars
with doing the five additional pillars
with doing the five additional pillars of the formula it works every time let’s
of the formula it works every time let’s
of the formula it works every time let’s look at a corporate example now just
look at a corporate example now just
look at a corporate example now just shared a personal one at a corporate
shared a personal one at a corporate
shared a personal one at a corporate example in modern times for example of
example in modern times for example of
example in modern times for example of modern times I want to use an analogy a
modern times I want to use an analogy a
modern times I want to use an analogy a story we know that storytelling unites
story we know that storytelling unites
story we know that storytelling unites us all 50,000 years ago there was no
us all 50,000 years ago there was no
us all 50,000 years ago there was no wheel yet invented but today there is so
wheel yet invented but today there is so
wheel yet invented but today there is so let’s look at the wheel as the analogy
let’s look at the wheel as the analogy
let’s look at the wheel as the analogy and I want you to imagine for a moment
and I want you to imagine for a moment
and I want you to imagine for a moment that it’s not just any wheel but it’s a
that it’s not just any wheel but it’s a
that it’s not just any wheel but it’s a wagon wheel and you all know what a
wagon wheel and you all know what a
wagon wheel and you all know what a wagon wheel looks like it has spokes
wagon wheel looks like it has spokes
wagon wheel looks like it has spokes right when the spokes of a wagon wheel
right when the spokes of a wagon wheel
right when the spokes of a wagon wheel are completely balanced completely
are completely balanced completely
are completely balanced completely aligned the wheel rolls if one of the
aligned the wheel rolls if one of the
aligned the wheel rolls if one of the spokes is imbalanced if one of the
spokes is imbalanced if one of the
spokes is imbalanced if one of the spokes is not aligned with the other
spokes is not aligned with the other
spokes is not aligned with the other what happens the wheel wobbles you still
what happens the wheel wobbles you still
what happens the wheel wobbles you still might move forward but the wheel wobbles
might move forward but the wheel wobbles
might move forward but the wheel wobbles if two of the spokes are an align what
if two of the spokes are an align what
if two of the spokes are an align what happens the wheel wobbles a little bit
happens the wheel wobbles a little bit
happens the wheel wobbles a little bit more it still may move forward if you’re
more it still may move forward if you’re
more it still may move forward if you’re lucky but if three or four or five or
lucky but if three or four or five or
lucky but if three or four or five or six of those folks are not aligned or
six of those folks are not aligned or
six of those folks are not aligned or not imbalanced the wheel will not move
not imbalanced the wheel will not move
not imbalanced the wheel will not move backward or forward you’re stuck in the
backward or forward you’re stuck in the
backward or forward you’re stuck in the middle unable to make a decision unable
middle unable to make a decision unable
middle unable to make a decision unable to make an impact unable to do what you
to make an impact unable to do what you
to make an impact unable to do what you said you were going to do you want to
said you were going to do you want to
said you were going to do you want to avoid having misalignment of the spokes
avoid having misalignment of the spokes
avoid having misalignment of the spokes at all cost this is what that might look
at all cost this is what that might look
at all cost this is what that might look like in today’s corporate environment
like in today’s corporate environment
like in today’s corporate environment the same six elements of the law of
the same six elements of the law of
the same six elements of the law of infusion of purpose
infusion of purpose
infusion of purpose for analogy sake aligned in a circle
for analogy sake aligned in a circle
for analogy sake aligned in a circle around the spokes of a wheel in order
around the spokes of a wheel in order
around the spokes of a wheel in order for an organization a family a tribe to
for an organization a family a tribe to
for an organization a family a tribe to run smoothly to move forward to not be
run smoothly to move forward to not be
run smoothly to move forward to not be stuck in the mud you need all six things
stuck in the mud you need all six things
stuck in the mud you need all six things aligned shared purpose so let’s use an
aligned shared purpose so let’s use an
aligned shared purpose so let’s use an example harley-davidson in the late
example harley-davidson in the late
example harley-davidson in the late 1950s
1950s
1950s Harley Davis’s were born out of a vision
Harley Davis’s were born out of a vision
Harley Davis’s were born out of a vision out of a belief of the hippies of that
out of a belief of the hippies of that
out of a belief of the hippies of that era that they didn’t want to conform
era that they didn’t want to conform
era that they didn’t want to conform with the establishment that they wanted
with the establishment that they wanted
with the establishment that they wanted to be free that they wanted to do what
to be free that they wanted to do what
to be free that they wanted to do what they wanted and so they declared the
they wanted and so they declared the
they wanted and so they declared the founders of harley-davidson they found
founders of harley-davidson they found
founders of harley-davidson they found other like-minded people they aligned
other like-minded people they aligned
other like-minded people they aligned mindset and they declared their shared
mindset and they declared their shared
mindset and they declared their shared purpose loudly so everyone could hear we
purpose loudly so everyone could hear we
purpose loudly so everyone could hear we want to fulfill dreams of personal
want to fulfill dreams of personal
want to fulfill dreams of personal freedom by being able to get on a bike
freedom by being able to get on a bike
freedom by being able to get on a bike and go wherever we want whenever we want
and go wherever we want whenever we want
and go wherever we want whenever we want and you can’t tell us not to do it two
and you can’t tell us not to do it two
and you can’t tell us not to do it two of the pillars align there were early
of the pillars align there were early
of the pillars align there were early adopters and innovators they had to
adopters and innovators they had to
adopters and innovators they had to invent a new type of bike Harley
invent a new type of bike Harley
invent a new type of bike Harley Davidsons aren’t the best bikes in the
Davidsons aren’t the best bikes in the
Davidsons aren’t the best bikes in the world but they have a sleek elegance to
world but they have a sleek elegance to
world but they have a sleek elegance to them they experimented they found a look
them they experimented they found a look
them they experimented they found a look and a feel and a style that appealed to
and a feel and a style that appealed to
and a feel and a style that appealed to the people believed who believed in what
the people believed who believed in what
the people believed who believed in what they believed in innovation is key
they believed in innovation is key
they believed in innovation is key innovation was key 50,000 years ago the
innovation was key 50,000 years ago the
innovation was key 50,000 years ago the rewards intrinsic rewards the difference
rewards intrinsic rewards the difference
rewards intrinsic rewards the difference between extrinsic rewards which the
between extrinsic rewards which the
between extrinsic rewards which the carrot and the stick
carrot and the stick
carrot and the stick versus ignorant intrinsic rewards Daniel
versus ignorant intrinsic rewards Daniel
versus ignorant intrinsic rewards Daniel ping speaks about it in his book Drive
ping speaks about it in his book Drive
ping speaks about it in his book Drive right the idea feeling trusted and
right the idea feeling trusted and
right the idea feeling trusted and fulfilled and happy when you go to work
fulfilled and happy when you go to work
fulfilled and happy when you go to work every day they set up that company
every day they set up that company
every day they set up that company Harley Davidson so the insurance rewards
Harley Davidson so the insurance rewards
Harley Davidson so the insurance rewards were aligned with their purpose they did
were aligned with their purpose they did
were aligned with their purpose they did what they say they were going to do and
what they say they were going to do and
what they say they were going to do and both they and their customers felt
both they and their customers felt
both they and their customers felt rewarded in everything they did you
rewarded in everything they did you
rewarded in everything they did you can’t talk to a Harley owner without
can’t talk to a Harley owner without
can’t talk to a Harley owner without them telling a story a great story about
them telling a story a great story about
them telling a story a great story about it was like to go on a trip about how
it was like to go on a trip about how
it was like to go on a trip about how they met their their wife or great
they met their their wife or great
they met their their wife or great friends on a cross-country tour how they
friends on a cross-country tour how they
friends on a cross-country tour how they flew to Vietnam and rented Harley’s and
flew to Vietnam and rented Harley’s and
flew to Vietnam and rented Harley’s and had people in the villages stopped them
had people in the villages stopped them
had people in the villages stopped them and looking at their bike and ask them
and looking at their bike and ask them
and looking at their bike and ask them for the stories it’s part of their
for the stories it’s part of their
for the stories it’s part of their culture it’s part of a shared experience
culture it’s part of a shared experience
culture it’s part of a shared experience and finally to align all of your tribe
and finally to align all of your tribe
and finally to align all of your tribe operations to support the purpose its
operations to support the purpose its
operations to support the purpose its the infusion of purpose the law of
the infusion of purpose the law of
the infusion of purpose the law of infusion of purpose all of the
infusion of purpose all of the
infusion of purpose all of the operations which is exactly the opposite
operations which is exactly the opposite
operations which is exactly the opposite of the way most companies think most
of the way most companies think most
of the way most companies think most company thinks that their operations are
company thinks that their operations are
company thinks that their operations are there to create efficiency to drain more
there to create efficiency to drain more
there to create efficiency to drain more revenue the opposite of true of
revenue the opposite of true of
revenue the opposite of true of companies who follow the law of infusion
companies who follow the law of infusion
companies who follow the law of infusion of purpose their operations their people
of purpose their operations their people
of purpose their operations their people process and technologies are there to
process and technologies are there to
process and technologies are there to support the vision of the shared purpose
support the vision of the shared purpose
support the vision of the shared purpose and when you do that when you do that
and when you do that when you do that
and when you do that when you do that isn’t in an individual or as an
isn’t in an individual or as an
isn’t in an individual or as an organization what happens you become a
organization what happens you become a
organization what happens you become a beloved person you become a beloved
beloved person you become a beloved
beloved person you become a beloved brand because it’s not what you say it’s
brand because it’s not what you say it’s
brand because it’s not what you say it’s the combination of what you say in what
the combination of what you say in what
the combination of what you say in what you do and maintaining that balance is
you do and maintaining that balance is
you do and maintaining that balance is hard so if I can leave you with one
hard so if I can leave you with one
hard so if I can leave you with one thought today it’s this that while
thought today it’s this that while
thought today it’s this that while purpose gets all the credit declaring
purpose gets all the credit declaring
purpose gets all the credit declaring purpose is inspiring declaring purpose
purpose is inspiring declaring purpose
purpose is inspiring declaring purpose brings people and attract people to your
brings people and attract people to your
brings people and attract people to your movement without the four other five
movement without the four other five
movement without the four other five elements of the equation without the
elements of the equation without the
elements of the equation without the without the complete law of infusion of
without the complete law of infusion of
without the complete law of infusion of purpose you can’t be successful so it’s
purpose you can’t be successful so it’s
purpose you can’t be successful so it’s the hard work and the daily work of
the hard work and the daily work of
the hard work and the daily work of consistently balancing what you say and
consistently balancing what you say and
consistently balancing what you say and what you do of consistently balancing
what you do of consistently balancing
what you do of consistently balancing your brand promise and your brand
your brand promise and your brand
your brand promise and your brand delivery of consistently balancing your
delivery of consistently balancing your
delivery of consistently balancing your what in your why that transforms
what in your why that transforms
what in your why that transforms ordinary people and ordinary
ordinary people and ordinary
ordinary people and ordinary organizations into beloved brands thank
”
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