not long ago I felt
frustrated helpless revolt when
every week I discovered a new
economic scandal
exploitation of children in
coltan mines the conditions
disastrous in the textile the
scandal slaughterhouses listed
long with a question but what is it
that I can do alone to change
it
do we ask this question first
what is the origin of these scandals
this bus has a capacity of sixty two
places 6th bus was carrying the most
rich people of the world
he would have the same financial weight as
half of the world’s population
wants this type of world today 85%
profits of a multinational
are paid back to the shareholders
in other words, it is there that everything is
decide in the stock market
executives employees executives
are only relays they are the
first to suffer the consequences
we see it within companies
with the increase of these syndromes that
you may know all
the burn out the burn-out the one of
burnout through boredom
and the last
theorized by two researchers who
concerns a lot of people
burn out the one to run some
tasks that are contrary with his
personal ethics
take a step back and ask ourselves this
question and if these companies were
become sick
and she needed us to
find a little sense
the shareholders are people who
focus only partly on
the profitability of their investment
there may be some of us
but honestly who would like his
investment is absolutely negative
no one
that’s normal the problem is we
do not speak the same language
according to a study by inserm
in France the unemployment of 5 times more than
road accidents
layoff plans the
relocations the evil be of
employees
resource grabbing
it does not tell them to the shareholders
cost reduction increase
productivity flow control
supply is much more
clear it’s concrete ethics does not
is incarnate of a nothing and at no time
in their economic vision without
ethics
all the ingredients are together for
that the system derives by nature it’s
systemic and that’s the logic of their
paradise
so what can we do how
concretely can we cure this
system first of all we know that one
indicators of a healthy system that’s
the presence of counter-power
normally the institutions the state is
there to make sure of that but know you
that there are between 15,000 and 30,000 lobbyists
brussels just the difference
between these numbers says a lot about everything
the road that remains to be done
the goofs to google apple facebook
amazon are the prime example of this
absence of counter-power often
the monopoly the field of activity
presents risks
the regulators are there for its
victim also lobbies but the
system has a big flaw and know
what is the pebble in the
shoe of these big companies no
ethics in a society of
consumption
there is a key actor it’s us
consumers
we are all in this room
consumers but how many of us
are consom actors anna labdi at each
once you spend money you
vote for the type of world you
want
this is our extraordinary power
our purchasing power
to buy goods produced by
a company that shares my values
the lease rating or that of denying these
values and refuse these products the
boycott
I am what I consume
it’s like being a consumer in 2002
we were 24% of Europeans
buy more to buy
responsible
we are double today and
66% in the world
to have a socially
responsible is to take into account
public consequences of its
private consumption
often when I talk about boycott
I give this effect while
history shows us that the boycott
it is above all candy in 1930
martin luther king in 1955
nelson mandela in 1970 the boycott is
freedom of expression a tool
peaceful and effective weak
economically and politically but from
Demographically the perfect tool
of people accessible to everyone even to
the indigné of the sofa it has the advantage of
touch the two pillars of a society
of consumption
the money that is the nerve of the business
and the image that is the nerve of the brand
we know that a company evolves if the
market force him to create this
obligation
let’s create this click this take of
awareness with the benevolent boycott
fabrice epelboin said at the
president tedx lyon the revolution
digital will push brands to
interact with the crowds
we are there it is in this context
what was born the garlic boycott association
the first boycott platform
benevolent who gives a right of
response to the company and invites it to
evolve
the only way to close a
boycott campaign is to convince the
majority of boycotting is the
principles of democracy that are
applied to markets this is the
democracy in the economy the
boycotters can also propose
alternatives to the offending mark
this is the buycott component the consumers
consumers vote with their
wallet
launched in June the platform brings together
more than 50,000 consom’actors several
engaged dialogue with
multinationals whose victory is
one is the construction of a dialogue
more responsible richer between
consom’actors on one side and
companies hide behind the mark
on the other we are literally
in a paradigm shift
because it affects all
actors and rebalances the game in
economic field the companies the
companies can for the first time
time quantify the tics the ethics
becomes an economic factor to take
into account
formerly we told the shareholders
our other our goal is 10%
even 15% are crazy but everyone
thought it was great 15%
tomorrow we will tell these same
shareholders
our goal is 10% in
relocating Chadian but this
involves risks including
boycott that can bring down our
profitability
there immediately we think about two
time
because the tic starts to talk
economically businesses can
also talk to the boycotters
on the diagram that you will see this is
the result of the votes of the boycotts
then to the response of different
often multinational companies so
we can see that oasis has convinced 88.8
% of boycotts of consumers do not
are not in a punitive logic
they are in a dialogue it’s really
important
let’s talk about the consumer
consumers finally have leverage to act
against these economic injustices
they are not alone anymore from the clicis
it’s a collective action
individualized they are actors and
determined as evidenced by this image
this picture was taken by a
consumer following the campaign
boycott against faithful little ship
client for 35 years she returns her
products I ask you to put yourself
in the mindset of the person of
this marketing director who is going
receive this product this package despite the
millions in advertising
despite the promotional campaigns a
consumer refuse to consume
products already purchased for reasons
ethical
the tic starts to talk to him we see
that there is a new actor that has emerged
a powerful actor an actor who will
the ally of weight for all these
people who want to bring more
tic within their company
these agents of change who often
are helpless and helpless boycott
will push companies to prioritize
ethical stones
relying on these people there we
let’s create healing cells
within companies
it is an ally of weight also for the
ngos who work in the field who
are in a balance of power constantly
with companies during a campaign
of boycott
the company has to convince
tens of thousands of customers from
consumers we do not have a report of
force with its customers it’s against
nature for a business
and that’s all the strength and the
subtlety of the benevolent boycott
I would like to give you the testimony of
the association vida which has gained
cause on our platform
the benevolent boycott is a
revolution in our relationship with the
brands and embodies a powerful tool
to support our fights and lobbies
the makers in all this they are
completely bypassed the
system is based on the
decentralization of power it does not
relies more on a few people
with whom lobbies decide on dinners
generally but on dozens of
thousands of actors difficult to dine
with forty thousand people
sap has a budget so now
that the solution is almost obvious
be the change you want to see
in the world as said a certain
gandhi be consom actor boycotter
alone it’s good together it’s the
counter-power and kindness
it’s the change thank you very much
[Applause]
”
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