some of you know what this is a
little imagination
well this is a kidney and that kidney
I was supposed to be on this side
in the year 2005 on the news that
I had kidney cancer and it was a
terminal illness and in this time
it was something a tremendous shock that you
say hey, you’re going to last only three months and
You can let other matters but go
wherever you go you’re going to say the same
and obviously because in that kind of
questions good and because I because I
could have happened to anyone and
because I had to stay
and attended and attached to all
they said you know it ‘s the terrible
reality
after that, there starts to be
many questions and now
subdivisions of another order in the
which obviously you start to question
It starts to cost a lot because of
of your life and why all these
things and without going into detail what
I can tell you that today we are
here I am a survivor
I am a survivor but still not
stopped questioning me from that day and
I keep asking
many things I am an engineer in
food and work I’m born in the
generation of no
I grew up with the generation of not when
you go to school and you would think
make a different performance than the one
it came in the thread
Obviously, the
faculty that studies if it was always already
I liked a lot is always
developing therefore new formulation in
the new things processes and the result
it was invariable you can not and you can not
to the degree that he will send it to me
father was the gentleman please is this already
boy and nothing else is throwing him
lose life better take it to another
side where you can develop some
skill or something like that and my
father who was my guide my philosopher and a
friend told me forward
Of course you can finish the
career and I went to work in control
of quality in a company
After a while I was outside I was not there
to the cops and in quality management
of our company last just one
week in production
four months later I took a year
to wander from one side of the border
united states to another side I had more
of 20 jobs in many things and to
end of the day I found that I had
me my own work that has finally
got what he wanted that was
independent that I could handle my
times that I could manage my business
my little business like I wanted
and suddenly it was not a little
business suddenly because it started to grow
and obviously there is an issue
monetary and it’s supposed to make you happy
Of course it gives you a satisfaction and without
But I still felt it is huge
hollow inside
Biden that something was happening that I did not
let me perform I left everything behind
I returned to Mexico I finished my studies
literature got me philosophy
finally got a request for a
Transnational company gave me the position
technical representative and for the first time
I had contact with the big companies
of Mexico in the bakery area
and meat pastry chocolates
dairy and so on
but the most surprising thing is that my
hands had a cluster of materials
raw ingredients that in contact
with the industry I found out
will allow to interact and it was when
I started to discover that yes you could
develop that yes you could innovate and
the people that I worked with
I was also delighted with activity
developed and that find those
synergies that exist and many things that
They were made simply because it is
they had to do so I started them
change formulations systems processes
etcetera that allowed me to go
knowing the mechanics the
physicochemistry and good not to enter
details of the whole performance that is
within the food industry
and the truth there I started to feel a
little more satisfied and already work at
8 hours worked with a passion
unused and so it lasts several years of my
life but there came a point in those hours
at night you can not sleep and
reflections that what is happening to me
good you can not be comfortable day and
I started to see the other side of the coin
the other side of the coin where
we discovered that companies are cold
companies are insensitive the
Business
they are made to earn money and
then what they throw to the market then
is a cluster of products that
obviously will satisfy your appetite going to
saying this is wonderful and what they do
Well, to fill your belly
obviously before they were filled with the
marketing and that equation works that
equation works and but when you give
account of it says good that we are
happening I can not be inside this
I do not accept it
I can not continue being part of this
I started to document myself of many
other than things that bring the
food things we do not see for
example, I’ll tell you to find out what
every 10 liters of water
this is a question of North America 9
they are used for what are grasslands
for animal animals that were not
we are going to eat they are going to process van
to make finished product and a single
liter goes for human consumption
also that of a liter of water only
you get a calorie
it really is not something sustainable that a
third of the earth’s surface is
surface that is also destined
to grasslands and that their pastures
obviously we already know that they are not
sustainable and that it could be something
much better and by the year 2050 this is
will double and so things go
I can also say that they are not
dogs cars lanes nor what
I knew
you put the most polluting industries
of the planet is the food industry
at 60 percent to pollution
caused in the world is by industry
of food and it’s an extremely
strong and I do not want to and I did not want to be
part of that and that calorie or that drop
was the one who poured the glass and decided
leave everything completely behind and not
I wanted to continue destroying and I dedicated myself to
innovate to develop to create to create
value but with human sense and it was
when I started to develop those
small blocks of knowledge that
later they would be tangible and
they would turn into product and it was when
I started working with products
wonderful nature with grains
ancestral with pea with vegetables
what can I tell you with a cluster of
ingredients in which gladly
I transformed them to another way my team
in a natural way until turning them into
milk cheese egg in meat and all this
the main stamp is that mimetically
they should be equal to a food of
meat origin
but best of all is that there are
facts to fill the belly are
facts so that you really enjoy
to feed and nurture and for
first time in my life that I felt
satisfied I felt extremely
satisfied because like me
there are many people doing this work
within other companies concerned about
all the question of food
of all the terrible consequences that
has all this and we should not wait
it is the last call for no
fail something in it
to understand that we must of
make a change and that change must
be of disruptive order then a lot
beyond this problem there is another
which is a problem related more to
the human psyche in the fact that
we have been consuming for generations and
generations the same foods when
we are in our house we will never
we talk about what they give us
how can we doubt the food that we
our parents give to them
They gave that we give
our children if there really is bad
information but there is also the
reticence the reluctance to make a
change of capitals proportions
it’s always the same we go for the weapons
but go to war because nobody
we really make a change
we really do something active to
go forward despite all these
facts that compel us to change
I found my life mission and
apostleship
my life project and really I
I feel lucky for all that I want
transmit it to all of you and before
finish this charanga
what I want to tell you is that the
food is the blessing that the
nature has given us beings
humans since man is male
on the face of the earth he was already a hunter
and it also collected its fruits and the
today
listen to it well we are the
dams and the only thing that collects more in
what we found in the store the
corner or in the supermarket and we are
slaves of this great
food chain
I would like to leave a message
and someone you want me
will help who of you can spend
here to the front to help me common
ahead
here we have Bogotanas that nothing more
I would like to believe we do not see by
the propaganda neither good nor bad of anyone
what is it that I did here from black to ok
they are 10 total grams on a pack
three of 33 grams
we are having here 30 percent of
fat and protein
ok and now you can read this purpose
what is your name thanks
[Music]
okay
here we are talking about that in
actually the content is a 20 per
protein percent protein
completely viable and credible for the
human body and we do not have absolutely
nothing absolutely nothing fat by
what because the fat when ordering
more than 2,500 components are produced
many of them are carcinogenic
it is useless at this moment to be
talking about so many but but I do not
I want this to happen
I believe more in the culture of
prevention
you can try them on and tell yourself how
remote we are that you can create a
natural product full of low protein
in calories
maybe the taste is not the same but
[Music]
then it is not necessarily a change
drastic something bad we eat it
thanks to the work I give birth for your attention
They are not for you for NATO
that not only generates this we generate it to
our children the indifference is what
worse than we can have
we must go forward and we must know
that again I repeat the food
it is a blessing of nature
let’s be congruent with nature
let’s be congruent with ourselves
life life continues flowing to
through a healthy diet
but life life is not simple
not only do we have to cope
we have something to be worth living it
and remember friends that life life
it only starts at the end of the zone of
comfort
please listen to this last call
by your attention
many thanks
ralph
”
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