the opportunity to greet you of
introduce myself and give you a certainty to tell you
what are they?
well I am a human being you are one
obvious thing you already know that I’m one
be human but because you know it
because you saw me as soon as I am
appeared on this stage because now they are
here in front of you in all mine
humanity
yes because thinking about it is a bit
no luck these days to know
someone
meeting him in person even yes
can become friends on the platform
digital no know that is
undertake something more that goes to the
beyond seeing see something
deeper
but the world today as it does to look for me like
it makes you stand out among many to know me
maybe with this image I can
answer my question or maybe not
Well this is me at least this
information to the world
more than enough here is everything
what contemporary society
he feels the need today to know about me and
to be faster, more effective for
make things work better but there
I ask a question to you here in this
room to you humans
just what kind of person I can be
What an idea you have made of but
looking at this picture I can be
summarized effectively through one
sequence of letters and numbers or if
I’ll show you these images instead
what happens to you
Well, I think something happened to me
more inside of you because the eyes the
smile the expression the face is the
so strong representation of mine
humanity to have you instinctively
provoked an emotion in my opinion
the emotion that empathy and therefore there
he created this extraordinary thing
because we remember our face
communicate and communication is one of the
bigger with these humans
I for example for how I am made
especially I always feel like I need to
communicate something about me to the world
surrounding and I do it in all ways
possible
for example in addition to my word to
my face is also capable of producing
this is what this is, this is one
sophisticated sequence of movements
of my body of my arm of mine
hand guided by my mind from mine
brain from my eyes
all these things together produce
a discounted but highly action
qualified
It is a very personal message that you
then translates into a gesture and this is not
any gesture is something that is
he can read and this is extraordinary and
extraordinary that man has invented
a set of signs that can
become letters together with letters that
words can become a set of
words that can become thought and
paradoxically surprisingly high and
sophisticated technology our
writing
maybe we do not realize that anymore
we are able to create this
exceptional type of trace a message
which is the representation of ourselves
that can not be copied can not
be expected but above all it registers
the state of mind we are experiencing
the moment we are tracing it
what more I like about this track
well surely in such a world
digital its uniqueness so rare
its strength its energy its
my personality in this case I have
writing desk
its beauty and its dynamism
his extraordinary ability to
transform the flow of my thoughts
in writing
his sincerity I can not help
less of my track because through
it expresses my ideas better
I remember things better and I train mine
hand to be more precise and therefore a
create more and more beautiful things and this
point seems to me a bit to hear i
your thoughts
yes, ok, but we understood her
will certainly do a lot more work
sensitive to these things is much more
we partly have some training
right, I work in a sector
sensitive to these issues or at least
it was that it requires knowledge
competence on these issues for the
the less I did it I’m part of the world
of graphic design communication
of the lettering and above all of the
calligraphy and you heard well
calligraphy ie beautiful handwriting one thing
surpassed ancient you are certain I have chosen
a long time ago doing this job and
I realize that a lot of people do not
he realizes and does not know it without it
the training that this particular
discipline from in the perception of the
spaces of the whites of the blacks of the empty ones
full in composition and much more e
this work does not work so well
all the italdesign graphic designers
they should know this particular
discipline and sorry if you own it
knowledge as a good doctor
of the anatomy of the letter and it is said
that’s right
anatomy of the letter in typography
without the knowledge of his
anamnesis of its structure of his
history
the creative is not able to find
to then make the diagnosis and then to
to create then find the solution to
creative message allows
to the graphic designer to modernize
the ancient and therefore to adapt to the
present and invent new ones
credible anatomy contemporary letters
live letters that can then
quietly be part of the world
digital because even the completed ones
the characters you use
inside with your computer all
the days
Well, someone put them in it
they are born with the machine and chile put
inside a human a tile designer from
precision with his knowledge
sensitivity and then its track and then
along with the car the executive is there
the transformation of his from his
I work in digital and I often reflect
these issues
I sincerely fight a bit I’m sincere
the tendency to think that technology
it will replace us in all ours
life experiences and that this will be a
let’s say our future
Well I agree but I’m very
firmly convinced that the work
team is the best way
I work first with the mind then with the
my hands and then at the end with the car
because I believe that human action is
base of the things that is in the say the
research and project design
it’s really essential to reach
high quality results you must
think that the study of the history of the
calligraphy of the historical styles of
writing allow the creative to
example of inventing the brand in the sense
credible is that a credible project
effective and brand of a company la
head of a newspaper the cover of
a book and many other elements
acts for the communicative message and the
calligraphy moreover today though
difficult to think of it is my business
more alive in all its expressions
as for example I teach italics al
to training courses for
teachers of the primary hold
calligraphy workshops in schools
with students really of all ages
and of every level
I teach lettering to graphic design
certainly the historical writing with
ink ski brushes certainly though
even the tattoo artists if we want one
particular profession is interested
to his type discipline and approaches for
improve their work el
unsuspected unsuspected topicality
of calligraphy and here I would like
stop for a moment let’s open one
brackets to the world of school is a
field of action which I hold dear because
in such a digital world and in a
moment when handwriting
let’s say it is considered a little bit
taken for granted it does not seem to me not so much
priority in teaching and came to
remember of my experience that the
calligraphy done well in schools has
of incredible repercussions on many
other skills that are anyway
the memory required by students
effective and fast learning
the order written and oral production
adequate the accuracy of the sign the cure
of the detail also has an effect
calming the calligraphy done well to
school at school ask me for help
learn to write well just because
it was understood that the basis of many
things the culture bike
learning
from my direct experience I know that the
calligraphy and all its aspects
manuals and have a resounding success a
school and especially among adolescents
who are growing up are working
to their growth and are looking for
of their identity the surprise of how
nice to write a message by hand
mine is really unsuspecting
time when they sheltered the copy
paste can transform their own
personal track in a message
readable and dedicated is an experience
that makes them fall in love and want
repeat it they want to repeat it and not if the
forget
we are however aware that the
technology however enters into each
moment of our life is now part of it
of our life
in a sense it is in my opinion
communicating a bit that of ours
we no longer need humanity
it becomes becoming a bit of a limit
not a burden
but the car with its very efficient
times its times and imposes us rhythms
that maybe they are hard to sew on
we because we are human
the machine is the car and the future
innovation repetitiveness quantity
cloning homologation summary hurry
calculation speed efficiency humanity
humanity and future innovation uniqueness
quality originality creativity
slowness narration culture intelligence
fantasy surprise invention discovery
idea genius and then we are tempo the rhythm
time pulsates within us
handwriting and with a breath
beat that simply reminds us that
we are living our writing is
a dance done with the whole body
it can be traced in the air is one
sort of meditation made of silence
and to us humans of silence it is very good
how nice to write, for example
message to a person with us we want
good to dedicate the two things to you today
precious that we have the time and the
our sign that is the expression
our letters are authentic to us
they come out of our tool can
the pen is the pen
the marker pen does not matter
we only put those letters on it
us inside because only we do them
so are we writing that way it is
the more we do them
and the more they become beautiful is the application
some beauty rules like
consequence of the application of the
rules and a regular rhythm but they are
aware I can not do without anymore
of my phone to put me in
contact
I can no longer do without mine
computer to do the executive for the
print and then to satisfy my client
I can not do without the scanner anymore
but that is a best friend of mine
constitutes the link between my hand and
the digital platform my scanner
that allows me to keep
perfectly intact my integrity
personal sign and carry it
within my digital project the
my scanner that allows me to
keep all the experience whole
more accumulated dexterity matured in
all these years and that computer alone
it will never be able to create by itself it will not be able to
never recreate it then it is natural
evolution
in my opinion the coexistence of the heart
mind algorithm beauty machine
Automation our head
and the bits that pulsate within us
join the big techs creating one
force one does not exclude or replace it
the other our personality ours
dexterity is intact creates beauty not
comes into conflict with technology
because if used well it completes us and
varies to fill the voids of ours
imperfections
yes because we are imperfect but
unique and brilliant and extraordinarily
human and einstein computers
they are incredibly fast and accurate
stupid men are incredibly
intelligent inaccurate lenses
the whole of the two constitutes a force
incalculable and I would like to finish
this my reflection of mine
bringing a thought back to a moment
text that struck me a lot
written by Mario Perniola he said that
what we lack today is not certain
in the news in the data in the
information however we are overwhelmed by
news data and fit
and somehow we can not
appropriating
we can not do our waistlines
this data this information
become authentic communication
it is necessary that someone take the honor and
the burden of making it a kind of translation
legendary to turn into stories
those that are only data and well me
here I see very much of mine
experience especially when I work with
the boys is this magic of transforming
the data in word writing and history there
gives the key to its own appropriation
information to make it our own
to store it and without writing a
hand which is a visual translation
exceptional multisensory graphics
powerful little is imprinted in ours
memory of humans
and about memory of those of you today
remember the phone numbers of the
family members and close friends
I think little maybe no one and if the
phone stops working
maybe we are here in this case
entrusted too much to his memory
perhaps memory is one of the skills
that we will do well to preserve over time
maybe it would also be nice to go to
look for which ones are also dormant and
awaken them or maybe I just have you
made you want to find the
your track also with the phone in
pocket because we are human
we want a lot more and to us humans
sequence of letters and numbers there
enough to love thanks
[Applause]
[Music]
”
Be First to Comment