contractor ok there is for those who we
follow roughly 50% thanks to a little
least who raises his hand and he is
already
ok sir deep thank you there the question
that one can ask is why is
what there are so few people who
would like to be an entrepreneur who are
already
why do not we start
so the answers to this question
can be various
however I think we can find
common traits in his
responses
the first a fairly common that
I hear it is I have no experience
necessary
so this question of experience
intuitively we would tend to
to say she is very fair though
inexperience and incompetence are
the two greatest forces of
the entrepreneur doing nothing
understand what we do is
paradoxically a huge force
why because that’s what will you
to imagine solutions
new
that’s what will allow you to
find things that do not exist
these constraints u10 but if you
look
among the great entrepreneurs
take entrepreneurs who we know
surely all we can take mark
zuckerberg we take a steve jobs
how are these guys at age 20 25
years have made empires that are worth
several billion and that is causing harm
to companies that were settled there
for a long time
why because they approached a
market a problem a solution with a
different angle so inexperience
it is on the contrary a force
the second big reason is
probably the fear of failure
so again quite right
failed is never pleasant
today, we see a lot of people who
say I failed I got over it I
do not think celebrating checks is
something very positive but
fails and is part of life he does
part of the entrepreneurial life
especially then again
it’s not nice but the failure
today is not so much a
problem
why is because contractor
chances are you
learn things by undertaking
you will develop a solution you
will you face a market
maybe you will learn a
coded maybe you’ll learn
for sale you will learn how to make
marketing you will learn to do
of the administration you will learn
to do operations you go
become good in logistics
all those things there and I’m sorry
to say it in a university you
will learn more than anything
you never learned at school because
that it is at that moment that you
confronts regrets or she is well that’s
luggage there that you will learn by being
entrepreneurs you can use it
you can use it and you
can you use it in other lives
so failed a company does not want
necessarily say that you will fail
your whole life does not condemn you to
failure and therefore it should
unleash the potentialities
business at everyone should not
be afraid to fail so that’s for the
reasons we often hear
inexperience failure
they are not really true
problems are rather things that we
is said to avoid starting or for
do not confront entrepreneurship
next to these false good reasons to
do not get started there are fake
good reasons to get started
the false good reasons to start
they are quite simple
the first is to get started because
it’s cool so two or three years ago we
did not say that it’s something
new but today become
entrepreneur is to become it’s
pretty cool
entrepreneurs make the front page
challenge today me my parents to
whenever they see something
who has a minimum of connection with my
industry sends it to me for my box
because we never know it can
serve that kind of little sign that
did not exist
today it’s good that
the entrepreneur to overvalue yet
happy we’re lucky but we have to
not to confuse undertaking because we have
want to live this life where
undertake because we solve a
problem that counts
and between points because we want to
live this life there unfortunately it does not
do not do business that does
make contests
it’s done congratulations by
your daddy at your moment but that does not
you do not do a business
the second false good reason to
to throw is for money
so again we can think
intuitively that to undertake is for
to become rich because to undertake is
to create a company a priori if we
wants to create a company this company to
profit I’m not talking about throwing
an association I’m not talking about throwing
a ngo
I’m going to start a business that is
to earn money
yet the average expectation of a
contractor was probably going
below zero there are more people
who lose only people who earn and
if we take all the energy in time and
in money that invests in this
ecosystem
it is likely it is very likely
that it does not return as much and still
once it’s paradoxical because you
see these great success stories
but success is always a
retrospective evidence
it’s easy to say I could have started
it’s easy to say I could have bought
100 bitcoin at 10 cents and today
it’s worth ten thousand dollars
11000 12000 I do not know if they
increase every minute it’s easy
all that but it’s still
retrospective evidence this is not
unfortunately something with
which you can leave and you have to
beware of it because once again
the expectation of gain and probably
negative is a world where very little
wins a lot and where many lose a
not a big deal to lose a little but you
if you want to become rich
probably become a trader consultant at
the general society or what you
want you will definitely have a lot
more chances of winning than
the average entrepreneur who then senses at
middle of all that there are good
reasons to get started and why is this
it must be done
these good reasons can be found at little
near two major types of entrepreneurs
so again it’s not a
comprehensive list we could spend the
evening
but the two major types
entrepreneurs that can be found
that’s what gets started because they have
a problem that is important to them and
those who do not start what they like
the game the first category she is
quite simple I like doing this little
test is what there is here that
know the agri cool company
a few agri cool it’s a company
French which is a very good example of
it
his two sons of farmers who are
come to Paris for their studies
usually they had strawberries in
their garden then there they bought some
strawberries at the supermarket they found that
infective and they told themselves how is
what strawberries can be too
bad
then we we always saw it
is always pick English red
is actually they realized that the
production line of these strawberries
was pretty bad are
imported from brazil they are picked
white they mature under tarpaulins
on boats she arrives in paris
value chain a little weird they are
says why are we not doing
for they are not grown
organic way of my way bio
locally and we pick them and they have
created a society where that actually allows
to grow his strawberries in a
container on plans but without ogm
without pesticides only with
light of the earth and water
the reason they went
launched rather than becoming an engineer
agronomist what they could have done
in any box the reason
for which they wanted to create agri
cool that’s because he had a cause
who cared about eating well
in cities and you can in
find plenty of entrepreneurs like that
next to this category that we know
well and that all entrepreneurs and
her debts because she is much more
easy to marked t she is a lot
easier to sell and category
entrepreneurs doing this because
that they like to play so we are in
technology universities so I think
that it will speak to many of you
as well as a to some they like
solve math problems there are
who love the entrepreneurial game one
who likes to tackle a sector and
say how can I be able to
change this sector how is that I
will be able to have an impact on this
sector I did not give a name because
it’s the first true probably but he
there is a lot
in the entrepreneurial world and that’s
a very high quality because again a
times that’s what allows you to approach
a sector with a new look and
sectors as they are less sexy
than others well these two reasons there
it’s perfectly valid reasons
to get started because it makes you feel
throw with a vision with the desire to
to tackle a problem that’s for
why to undertake
now there is the how the company
or start him from finding the
problem that you are going to tackle
this is the first step of
entrepreneurship a ticket that we have
a lot is to think a lot
more to the solutions to the problems or what
who counts is the problem facebook
it answers the problem of connecting the
Tesla people
that answers the problem of moving the
people you can take all the
boxes like that they answer a whole
problem with more solutions or
less different
why is the problem account
more than the solution it is for a
simple reason is that the solution to the
of value only in the heads of
entrepreneurs a solution she has no
value only if it is adopted by the
Market is time that you do
confront not market it has to
value only for you while a
problem it has a value in itself
the problem of transporting people
it’s a real problem whether it’s in
train that his car whether it’s in
skateboarding whether it’s riding a scooter what
you want it’s a problem
ditto for the slap to talk to himself about
log on
deme for the problem of informing brief
you can sell just about every
big human problems there are none
all that and it’s from this
moment there you can start at
find a solution is so in your
mind first we have to find the
problem is then found the solution
to do what’s called sorry for
this anglicism a product marketing
that is, a match between a
product and a market and that’s the key to
vault of entrepreneurship this is what
moment there that the business starts
and that’s also the main reason
contractor chess 99% of
start-up companies spleen because
that they do something about which
nobody has anything to do it’s
cruel but it’s like that because the
entrepreneurs left with the
solution in mind rather than with the
problem find this product marketing
found this fit between the
proposed solution is a problem
we attack
it’s a bit like looking for oil
you have to dig a lot of places
until we find the right tablecloth
the one you go to exploit
so unfortunately it can not
predict if anyone could predict that
kind of discovery
he would spend his whole life and create
boxes and would be at the moment
probably the richest man of the
planet but that’s not the case it’s the
case because we are all human and in
as a consumer we have opinions a
little different desires a little
different and so I like things
that you will not necessarily love and
vice versa and so the role of
the entrepreneur is to find
enough people who are seduced
by his solution to be able to say himself ok
I throw myself on that second
concept a little bit complicated to
understand when we start
it’s success once you’ve found
his problem
once we experience the solution
how we know that the solution is going
operate or not and again
I would like to draw your attention to
the fact that the evidence retrospectively
it’s still very easy but when
you are an entrepreneur unfortunately
there is no one to tell you if you
are on the road to success or not to 30
years taker it’s a bit like crossing
the swim sleeve
when you go on the beach early
everyone is very very very very
bottom behind you it’s great
go ahead we encourage you when you arrive
everyone congratulates you have
crossed the sleeve to swim it’s not
nothing does that what 50 km but so when
you are in between
you are alone in cold water
see the guys on their boats who
pass that make what makes it there
him and it’s still the problem of
the entrepreneur is that you have to love
the crossing more than the point of departure
or arrival and the problem is we
never know if we are in the right
direction because success is always
an obvious when they arrive
it never is when they
secret is so complicated
in finding the right one
solution to his problem is that we have
always struggling to know if we are on
the good road
so for that you can be very hard
with yourself and tell you that the
success it must be obvious
and so if you do not feel that you
are at a time when this is your
company that pushes you and not you
who push your business is
probably you have not yet
found that moment where do you see solution
meeting market what Americans
call success is obviously the success
is obvious why because in fact
when you take just about every
stories of successful companies
they have always had a beginning phase
who was not very sexy where he got
did not pass much and then everything to
blow growth has exploded and when the
growth is exploding it’s this moment where the
start up starts to grow
so quickly that you can not get
almost more to meet the demand
it gets too complicated
solicit and then you have more
products must be sold
always always and that’s where it’s
becomes complicated but it’s also where
you see that you have a real
success and so that’s the first key to
vault of the entrepreneur obviously
did not know that success is assured
because I told you that there was 99 %
startups who are hiding you are at
this space you go to those at this
transition there between solutions and and market
but once sure that you have passed
this step of the remaining 1%
there is again 99% that is cropping for
other reasons
it’s not to discourage you that I
you say that because it’s true you have to
to be aware of it when you are
spear
undertake is something
basically hard and again
you have to like crossing earlier than
departure and arrival and love the
crossing, that is to say, to understand
that’s the good news is that he
there are plenty of solutions for it to be
simpler and especially there is one that
is very convenient which allows you to
test the demand for your solution
before even building the solution because
what is the problem when that fails the
problem is that you have invested the
time you have invested money in
something that does not work and that’s
what you absolutely want to avoid if
you get started how to do eh ben he
is a very simple solution that is
pretend that the product exists on
sell and then make it that
knows kickstarter here and ben kickstart
7 more and more hands each year 20
kickstarter is the typical example of that
on kickstarter you have people who
propose a product that does not exist
need a nice video
they ask for money and they say
that if people buy and ben that’s
probably it’ll be worth it
to put in production
the interest of the world in which we live
is that you can do that for
just about anything you can
do that for a software could do
that for a product could do that for
a service everyone knows about dropbox
here about
dropbox is an interesting case when
drew houston came out of the ml ti and he
wanted to create dropbox
he started developing it but for
that everything is well secured not pick
of file loss that has no
data loss
he needed engineers he needed
funds so he went to ask for
funds an investor who told him no
because well, why am I
would lend him to him rather than another
he had something very simple he
filmed the screen of his computer
he began to synchronize
files to put files in a
folder
he copied them to another computer
he filmed this screen there he made a
change on this computer
he copied the file chalex on
the previous computer screen and in
amounting the video of the two screens he has
did kind of there was a system of
synchronization but in fact I had
not he put on the internet in 48 hours
he had I believe something like
90000 pre-registration is fine when you
have those kind of numbers
you can say good it’s worth the
to do it and that’s how
dropbox started this kind of story
you can see it for a number
amazing products and sometimes you
you do not even doubt if you wanted
to make an über you can start with
two phones you call the heater
finally you the customer calls you
call the driver you make them stand
talk and then they arrange themselves
before developing an application
we could take almost anything
which product and make it extremely
simple even if you look at the first
facebook version was of a
incredible simplicity
type facebook via canon on the internet
you will surely have a pretty good result
surprising everything is feasible so
simple to be able to test
it’s called the product
viable minimum ie the expression
the simplest of the solution you
want to propose for your market and
why is this very important
to find it because this solution
extremely simple she will you
to test your solution
it will allow you to test your
hypothesis is what the assumption that
you do in your market
facing your problem is the right one to
from the moment you know it’s
the good you have already crossed a
step
and then she stays
development of the start up rest
business development what is
important to understand in a start
up is that it is defined by a
growth that is exponential and the
basic principle of this is that each
user that you add in
the business generates more revenue than
the previous one means that your
yields are growing in economy
to achieve these increasing returns
that’s what allows you to go fast
but that means that a start-up
structure lives a little differently from a
conventional business why because
that she must manage this growth
it means everything is going very fast and
that’s why if you want to
launch
if you want to get into a
Entrepreneurial adventure of the start type
up you better get started fast
because it’s a fast moving world and you
will see that it will always be necessary
accelerated and that’s where we come back
fundamental virtues of
the great ski entrepreneur at
entrepreneur it’s their ability to
learn very quickly their
ability to learn more and more
things and if we take entrepreneurs
I saw began May 4 years ago
now are the pros at the moment they
have started and if we take them
now we have the impression to see more
the same people
and so if you want to get into
this adventure there what is important
to remember what to go fast for
do it never underestimate the
tools you have at your disposal
it’s easy today to create a
business
it became simple then if you want
do it you should do it
now because it’s a world that
go fast and rather you will do it more
great will be your your gain besides
I think there are a lot of people in
this room who are students and you
have a huge advantage in being
student is that for now
you have nothing to lose a priori you
do not have a family of capital yet
Heritage & you can you
to take a risk at this
moment that does not mean that you
can not do it later but you
have an exceptional advantage in doing it
so please make the thank you
a lot
[Applause]
”
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