La Creatividad Puede Salvar a México | Pepe Montalvo | TEDxYouth@ASFM

[Music]

creativity can save mexico

I have dedicated a large part of my life

more than half of my life to work at

work with creativity and I can say

this

creativity can save mexico the

phrase may be obvious, not because the

creativity is used to solve

problems and in mexico

There are plenty of problems but there is also a surplus

creativity and

I know the diversity the depth the

complexity the variety of problems that

There are many of us in Mexico

we complain a lot we complain about everyone and

of everything and to a certain extent this one is

well sometimes if we analyze what I say no no

is that it is good but rightly so

but when I see this it’s those

problems

there are some studies or if you analyze one

moments from other countries that have passed

for situations similar to those of

Mexico is the creative production

increases in quality and quantity is

say when things are very bad in

moments of crisis

suddenly it comes up and there are movements and

creative resurgences in in people

of those very interesting countries

this ii and good but I do not want to talk about

creativity from that point of view

yes I do not want to talk about the

creativity from another point of view of

a point of view a little less

conventional this and I want to talk about the

creative industries I do not know if they have

heard from this one

talk about the creative industries the

un until very recently began to speak

of them relatively little and started to

talk about them from saying that is

they are an engine they can be a motor of

development of the countries

this one as one they can be

determinants in the development of a

country and that can be the hope of

many developing country

and that to me I am passionate about the subject

interested your publicist

advertising is one of the industries

creative and I’m interested but I’m interested

also be because in Mexico they are given

without being strategic because they are not

It is an industry industries

creative are not strategic for

Mexico but it seems to me that they are

naturally and grows well I do not know

What can we say about music in

mexico there are entire documentaries that

they talk about all genres

musical that was born in our country

we can read books and books at

respect many discs all kinds of

music that we can say about food

It is declared intangible heritage of

humanity is one of the most

recognized all over the world be what

we can say about the architecture we have

a prize east pritzker of literature

we have a Nobel prize but also

great novelists great poets this

art also has a number of

representatives that can fill us with

East pride and good industries

creative in global california

only the state of california in

United States

If this were a country, only the

income by creative industries

far outnumber other states

united to any other country in the world

to california requested this one

produces more money through the

creative industries than any other

country and this is because the united states

gives an importance of the industries

creative in fact there are those who say that

the united states came out of the crisis of

2008 very much supported in the industries

obviously this one from this and from

the criticism has to see the start of

silicon valley etcetera

this but good we all know if you know

clearly what

Hollywood is indispensable and a

very important tool for

washington is given an importance to

cinema beyond entertainment but

serious political and economic

this one and that’s why I’m interested because

if in Mexico it has been given in a way

spontaneous and without and without dedicating everything

the effort and the focus and we have achieved what

that we have achieved we are the country with

more income from creative industries in

Latin America

this then it means that

we have a very great potential that is

can develop I wanted to analyze the

cinema and in a way way above not

I concentrated a lot do not look for many

the names easily I find this

number of film directors doing

cinema

currently in Mexico, there are many

lack gustavo earthenware that have the

highest grossing movie of the year

past in mexico missing alazraki this one

they also have but we have everything

air type all colors of all

flavors and all these people have

created important things

that is, they are important prizes and I am

talking about the best in the world

recognized as the best in the world

nothing else is that then they are not

few

I do not know if there is one is an exception and

can be a happy except for one

can you tell look this is that

Mexican started making movies and he did

well but there are many who are

doing well they do not exhibit one for example

directors of photography and also

remember other directors and others

directors of photography from the past

the golden age of national cinema by

the list obviously nourishes these are

right now working and also I

are missing but I do not see an exception

a lubezki nothing else suddenly one says

pge is one but if there are already 15 20 or 30

one can start talking about a

school of a Mexican school to be

photographed begins to say that it is

happening in Mexico that many

good directors so many good

photographers

we seem to like telling stories

it seems that we know how to make images and

create images and that we are good

doing it and this under a context that

it’s not easy for them to make a

movie in this country is an achievement is

of a hero 20 times more

which in many countries it is not

nothing easy to do then they are

true heroes and we have actors and

we have scriptwriters and and here I put this

following in the world of cinema because

in addition if there is commercial cinema is

eugenio derbez who made the movie

most box office spoken in Spanish in

United States but on the other hand

we have those who have won the Oscar and

meats and there are few prizes are many

years there was perhaps a period of

six years where all the prizes to

best director at the two festivals that

in some way they are different and reward

different kind of movies were Mexican

and suddenly in cannes it gains iñárritu and

I saw lila a year later or two years

then win reigns and one year

then he gains climbing matte and he does not

the oscar wins quarter and then twice

followed iñárritu

so what I say no and what

what do I think when I see this all the

entrepreneurs in mexico that much money

so many entrepreneurs in the force list

they do not see that there is a potential we do not see that

there is something that is good that we are

good naturally to tell

stories are we producing these

people storytellers in addition

in a difficult time

this one that can also mean a lot

money and not only in movies not

let’s go back and now I ‘m going to and and I ‘m going

to explain why to mexico the

country needs a little bit of

marketing and to do well

is marketing we have to

recognize this one once the ones the

Germans come together and say how we are

so we are good we are very

strict we get up at the same time

we slept at the same time we are

exact precise neurotic everything has

to be perfect and look at the roads

what we do or the bridges we do

look at the cars we make because there

then we are going to build on that

let’s specialize in that and when

one says German engineering is

saying many things is positioned

in our head is a concept that

we understand if a bridge is a German

gives us confidence if a lighted car

German is good I get that car and

surely

Surely and surely it will not happen to me

nothing and then the Italians genoa that

we are good but look da vinci

look at fashion designers look

the Sistine Chapel

we are good at designing Italian design

and anywhere in the world he talks about

Italian design is saying a lot

that’s marketing and they’re aware

of that and they promote it and project it

strategic at the country level, nothing more

is that designers painters come out and that

thus they were positioned alone in some

moment they became aware of what

they were good said here there is a

important income source and an engine

of the country’s development

united states inhabit I put everything is

possible but it is the land where everything

You can pass

It is not the land of dreams

dream factory and I’m not

talking bald hollywood of some

way united states is the place where

can say things happen and and the the

land of the free the promised land

and obviously they are building with

bases on something real but also it

met they said it happens here that there

good things that happen

there are many success stories many

stories of people who achieved their

dreams that did not believe in them in

them elsewhere and that here yes and

that here came true this sounds and

then it can be nothing more at a level

country but something more stricter more

boy when we talk about British rock

it’s a good thing he heard it

if it tells you except under the new group

English a new English band that is

what ‘s the most in england right now

you want to hear it is interesting

listen to what we can do

the same and then we have to ask ourselves

what are we so that we are good and we are

good for creativity normally

we are a very creative country not yy

for many reasons we are a country

complex I do not think there’s a mexico there

many mexico sos and that’s why I like the

mole that although it’s a metaphor a

little this basic a metaphor up

it may even be silly very easy but I

like it because it’s a mix of

ingredients that do all the

creativity the definition of

creativity the novel combination

existing elements xxi

sources one of the definitions there

and I think that’s the molí that

it’s mexico because they are many mexico

if Monterrey Mexico does not have

nothing to do with mexico the southeast and

they have nothing to do with the df not

They have nothing to do with chihuahua no

they have nothing to do

we are many Mexico is a very

complex but as a result of something very

interesting then I think that

we should turn to look towards the

creativity but also because again

we talk about music all these bands

they are doing very well outside in Mexico

many income there is a lot of input

of money this country for concept of

creativity and coming back to the subject is but

like then I think there’s no

strategy in this regard the

government if one looks for industries

creative in the proméxico a region

quoted on his website says the

strategic industries for

the Mexican government but they come

listed and do not even come all and not

it says nothing more than a small parrafito

very clear that it’s not that it’s not something

important to them it is very clear that

do not care

this price I think there’s a source

of development that can also help

national identity I believe that when

I speak of saving Mexico

he also spoke I think the

creativity saves yourself and that

this we could see from plans of

studies so that students so that

come out a more creative population up

this meetings this we can build that

this is the country schools that is the

most creative country that they come

here to study photography came out

so many good photographers from mexico that

come from all over the world

study photography in Mexico and that

when people in japan say today and

tomorrow in the australian movie what

a Finnish and a Mexican 10

Mexicans and I see it and it’s not a dream I

I think it’s very possible

we have the people we have the talent

be I think we should focus

from a marketing point of view

appropriate creativity and that what

we can do

this one because also when talking

much that it was first but great

part of that united states is the

giant that if the world dominates the hand

the one that dominates is for the first culture

the culture and then the economy

who can say the opposite but

certainly not so Mexican culture

it’s all over the world

nothing will benefit us from many other

forms tourism this many other

industries and I think that’s the

I do believe the future maybe I’m

dreaming but I think creativity goes

to save this country and I believe that saving

Mexico is a good idea

thank you very much

[Applause]