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La confianza es el lubricante de la prosperidad | René Freudenberg | TEDxZapopan


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When I was 17 or 18 years old I was going to

study abroad

I doubted my abilities and my father

he told me you can years later in

1999 in the master’s degree writing a thesis

a thesis on structures

organizational and what I wanted

know what the companies were doing

successful I really wanted to discover that

led them to success and I learned a lot and

I learned that a good strategy and a

good product was really the key

of success and so I finished my studies

and I got my first job

my first job was in a great

multinational

I started as train and that was a fortune

because for me because I got to know

many departments and I could see many

teams and you can participate with them and

I realized that what I had learned

I did not serve me well actually

success was elsewhere

there were teams that were performing

also because their leaders had the

ability the ability to trust

in its people and the members of the group

they trusted each other and there were others

groups with leaders apparently very

smart and very capable but

They seemed totally disconnected

leaders these many times wanted

always be right and an excess of

control and I realized that these groups

they did not develop well and this is the

most important part and it is the secret

more important than I discovered and I

it seems incredible that it appears very little

little in the business books and also

I discovered that it is very important not only

for business

but for life the ability to

trust and I think it’s trust is a

term that often we can

confuse but trust is a

expectation about the future of

behavior of the neighbor is not to say

there is security there is no guarantee of what

will come and the behavior of

neighbor is a payment in advance and

I want to tell you something else is the

trust that I discovered that trust

I at least I sit here I do not know

you but it is constantly

constantly fluctuating we are

making decisions there are times where

I feel very confident with my friends

with my family there are other moments in

where I feel distrust for example

where he left my car and yesterday I felt

many trust I did not hear it and I

stole the mirrors gave me a lot

courage but there was the distrust

is a fluctuating state is a state that

it varies but we are constantly

using it but we do not have it

aware now how is the world

today as the world is and when we see

international politics

it seems that he is wanting to divide me

I feel it ‘s confidence

the day of the election of the states

united I felt a lot of distrust and

I also felt several days something

depressed

when we see national politics

I also feel distrust here

we see the approval ratings of the

president the lowest

apparently in the story when

we see what happens in our society

a lot of crime

the elites do not seem to do much either

for improving the thing and feeling

mistrust we did not trust in the

police that are supposed to be the ones

they have to help us

that is, we are in a crisis of

distrust and this is a great big

social problem is like a basic engine

and lubricants

but what about what I learned what

happens with what I learned from these

people who had the ability to give

Trust, there are things that inspire me

today in the morning he hears forgiveness a while ago

we saw with nelson mandela sofia

it inspires me too much

trust this story of joining two

races that seemed irreconcilable

when we see the first trip to the moon

so many scientists working for this

draft

the astronauts the confidence they had

that to have in all the equipment was enormous

when we see companies like google that

allocate more than 20 percent on time

free for these companies and the

people can be creative

here in these moments you feel a lot

trust

now the trust is proven that

has great benefits

there are many studies that show that

eliminated innovation and raise the

level of trust are closely linked

here we see in a study that shows

that a company that is a group of

hospitals trying to increase their

level of confidence had a growth

exponential in profits and when we see

to the company camps of soups and

they had a history until 2001

pretty bad they were almost on the edge

from the earth a new leader arrives and the

company goes back up when the use

as your main mission trust that

inspire

then there is clear evidence of the

Trust is good for business and

also good for the economy

the countries that they trust the most

Denmark Finland and Norway are

very prosperous countries and here’s another

discovery that this one comes from

professor paul zak who talks about what

happens in our brain when we start

to trust and it’s also about feeling

well and what he discovers here is that

oxytocin is the glue of the

society so simple and so profound and

here is what happens when someone

deliver trust to another person

oxytocin levels rise and the other

person

it begins to behave in a way

pro wants to be with the other

person and not only does this return the

trust and has an effect

multiplier

now with these studies I understood

also what is it that I felt in these

equipment that gave confidence now

distrust on the contrary is what

distrust and it makes life and makes us

opportunistic beings because we are

expecting the worst of neighbor

then today we have evidence we know

that trust is extremely important

for us as a society and extremely

important for us also in

our happiness

we are tribal beings we need to be

connected the trust connects the

distrust disconnects but yes it is

true that this world is full of

chemical

yes it is true that this world is full

of dangers and I have reflected on

three basic principles to be able

trust that this is important not to lose

the ability to trust and has

taken an analogy from a bus or

photographer who took these photos

the first to be able to trust is to be

realistic and giovinco to the sea with this

shark I’m not realistic I’m a deluded

but the chelsea is a realist because

because the shark knows what is studied and

He knows also knows that if they get has

to be relaxed that you can not lose

the eye contact with the shark and that

It is shark approaches should not lose

his position he follows these rules and

with that it is realistic and in life it is like that

we have to inform ourselves we have to

do our homework and be

lists

the next thing is to be empathetic

very important to be able to trust

connect with another person

if you know their motivations if you know

your intentions is easy to trust

Most people are good

most of us react

positively to oxytocin seems

that only 5 percent does not react

well and with oxytocin one reacts

your oxytocin levels do not rise and

these are called by the professor sap

like bastards or psychopaths

in this photo we are seeing that also

the Russians seem to be very empathetic with

the shark at least are

feeling the same as for me

It seems that he is curious and the last of

these principles is to be brave is

say to know that we are vulnerable when

We are trusting that we are delivering

power

we are empowering other people

obviously there is a possibility of failure

there is the possibility of failure but what

important is being able to replace

Faced with this failure here the Portuguese knows that

the shark

Well yes you can eat it but I think that

think that the odds are

minimal

maybe 30 percent twenty

for me it is very important to be

aware of the power of trust

of the power that we have that

trust and there are times where I

I distrust and I think we all have

right and even justification for

to distrust

but I also know what the moments are

less creative and that in the best of

cases can be an opportunist and

probably in these moments I am

pretty cowardly why push

constantly to not lose the power of

Trust for a trust

intelligent not a trust and lusa one

brave trust and I think this is what

better for my life I think it’s a

decision that we can all take the

confidence maybe it’s just just one step

but it can be a big step for your life

Thank you

[Applause]

[Applause]

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