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Kunst als Kreativmotor für Ihr Unternehmen | Dr. Ulrike Lehmann | TEDxFreiburg


It was in the summer of 2002

My son was just seven years old

when I moved from cologne to mannheim

We were in the living room and I was

while packing the boxes

very surprised my son looked

the procedure and the ever larger

expectant christianity

he thought about them

impending changes suddenly

he asked me mom

why is man home actually

mannheim and not wife home and he

then painted this picture what has mine

son has made the reality

he has questioned her and

a new solution was found for itself

he seemed to like it better with his

he has a new world of fantasy

created

the artist francis picabia has once

said the head is around with it

thoughts can change direction

and what my son did here

the question of finding solutions

visualize the visualize

Last but not least that’s what artists do too

do their creative work

my theme is the art with great

I talk about it and passion

I want to tell you today how

art help you and your company

can

to become more creative

I was in a museum the other day

By the way, I often go there a lot

happy to go

the various museums I’ve

the different rooms

looked at the different pictures

there and then suddenly I stayed

I want to stand by this while I’m like this

it was to fantasize and to

think about what that is all about and

looked at these dancing lines

I heard myself like two men

have entertained

and also on this jackson pollock

have shown

one said to the other man

but my child can become that too

Maybe that’s how many think of you

maybe you as an art historian

can i understand that very well it is

completely normal but when I am the same

tell jackson pollock a new one

technology has been invented for

maybe in a whole

represent another light

In the late 1940s, Jackson has pollock

just invented this new technology as has

he did a huge job

put canvas on the floor and one

Stock brought in a paint bucket and

then with the whole body use the

paint sprayed on this canvas and

sprayed

this innovative tripping technique or

also meant action painting because that

said organ because it’s the whole

bring body with this

technology is famous in the us

and worldwide

In the meantime, his pictures are known to cost

why show over 140 million dollars

I give them that

why i tell you this example

because you can learn with art curious

to be

ask to ask more closely

and a little bit of time too

to take

In the end you can also do art

Maybe do not learn rashly

to evaluate

what had the picture of mine

seven-year-old son with jackson

to do pollock

it is precisely this creativity

it is the idea of ​​the ideas

to invent something new and then

so far to be there until just the picture

finished is pablo picasso once

Every child is an artist

The problem is only if you are an artist

when does childhood become bigger?

is a creative source

We all have them in us, they think

Let’s talk about it like that

she was especially creative

as a child so was your passion

where have they burned where do fire vary

I’ll give you a tip here

you these positive memories in

which they were so creative about

take her with you into her heart and into

her eyes in her mind and

keep this positive energy

Take this as a pulse for yours

ease and carefreeness in

In the future, they will be the creative ones

Processes are tackled

Today we are living in a rapid change

industry 40 a revolution the us

now takes hold is in full swing

data is networked

digitizing robot

Automation processes become ours

take over work

There are many new occupations

thereby arise

but then the whole person becomes human

required

with all his abilities and

competences

Investigations have shown that in

not so long ago

so-called artificial intelligence

our people will catch up

what an imagination therefore must

we really start now

to develop another potential and

to meet this future and that is

creativity a düsseldorf study

from the college of economics &

Management has the social

Impact of industry 40 investigated

and found that the

core tasks to be the creative work

Creativity becomes high

required

the claim to creativity becomes

grow and thus our new work

determine our work 40

therefore, it is now time

to train creativity and turn to it

stay

But how do you get creativity

work out

Art is the best way

to train creativity

was also to manage

because she has everything you need for

she needs creativity is a motor

she is his source of inspiration

Curiosity makes you curious

become

you can ask provide you can just

these creative impulses

You can relate that to it

and when they work with art when they do

watch art then transmits

this impulse and you can also do that

fantasy with see themselves record yet

how can you become creative with art

Let us in the next ten

minutes to go on a journey where you get the

seven year old son what the

seven-year-old son has questioned us

the once and what we do in the digital

world needs creativity as

basis and as a basis the curiosity however

also amazed the openness and but

also a great esteem

opposite to what has something to do with it

but also to the people the

are just creative and creative

processes are

i would like to give you four examples

show them yourself through art

also be able to learn the creativity

are just examples and it works now

not to imitate the art or

also to paint but it is in the

reason to understand the principle

first think differently

franz marc has the beginning of the last

century the horses blue and the

so cows did not paint yellow

taken care of as it was

in the reality that it is brown or

what other colors has always been a

revolutionary color perception in the

he was one of the big ones

I was exactly expressionist recently

stood in front of these two pictures with

a group of managers

They marveled at this other color scheme

and one of them said that’s it

a good idea

I think I will use my products

now give a new color soon what

here in the small can happen big

entail

second, the fantasy rené magritte

painted this picture golconda must on it

but first come one

in broad daylight men from the sky

to rain

and what a wonderful idea

maybe not for a woman

These men all look the same

boring are no colorful birds

in between, but if I’m more specific

look, then I see

differences

they are once small times big look

forwards and backwards

by being more accurate here now

perceive and leave me a certain amount of time

skip this fantasy of

artist to me all over

you can easily do that now

imagine

I deal with the picture and

I take the time for it

and you can do this picture many times

but one thing is for sure

if ever grit wants us to be more specific

look and look now

in our time how is it

We see hundreds of pictures today

Day

we tap away recipes they

wipe away and click away and on

At the end of the day we have hundreds of

but not seen in the evening

one of them is really hanging

stayed in the heart or in her

memory for art differently

art, you just need this time this

longer time of application and this

picture is in my memory already

many years

That’s why I want them today too

thirdly, look more closely at the

change viewing angle

this picture is from markus vatter one

younger artist

has painted a mysterious picture here

why is it mysterious it has

abstract elements united in one another and

it has many pictures in it

a picture it is a collage and also

here we need a more accurate time

longer to look more closely

to look and see what the

artist wants us to say this

ask questions to the picture what is that

what does it show how does it work?

me what the artist wants this

moment is like a dialogue with the

artwork that I enter as a viewer

But it is even more beautiful when I do that

Do a group with different ones

people therefore I say fourth

Art can communicate when you are with

a group are on the road and do it

I often with people in museums or

go to other moments and there art

then I keep on watching

If you are four or five years old

six people are there and the

Seeing art then everyone sees something

other though we have the same picture

see

Everyone has a different opinion

another idea another

perception another

viewing angle and so we can

get involved in this process together

and this communicative creative

follow process

and I have that again and again

determined if one says something then

yes yes and then the other one is still thinking

year with and there you can just this

communicative creative process

and that is very much for my ideas

important and because it’s so much fun

makes art happy too

Art appreciation is a very good one

possibility to teambuilding processes

to be listed in companies

because then they know each other better

his opinions his views his

Ideas and together you can see

also more

the artist jeff koons does it for us

in front

he shows what it’s like to think differently

to be different

with an incredible enthusiasm and

shine in his eyes and in his

face one sees that he is like a child

Actually , this childlike rejoices

Enthusiasm still carries in us and we

also see a multimillionaire here

his works cost over 50 million

dollar

So he made it this childish

Enthusiasm ease and

to maintain carefreeness and yet

and maybe because of that

to earn money and if they

maybe marketing or sales

work then they think

how they pose

to get your customers from their products too

excite

Jeff Koons shows us and he has

it succeeded so jeff koons also did

to start painting early as a child

his father has him very much

supports eleven years he has the

first picture sold at the age of eleven

All I can say is early practice

who wants to become champion

but it’s never too late for that, I guess

they are also starting to get creative

to become and deal with art

employ

to start this process

then also exist in the competitive advantage

said the creativity and to stay

the innovations will be

these will be these features

where companies compete in the future

let’s be in competition

how can that work?

How could art be in your everyday life

integrate

Finally, four short tips

do you think differently take yours

with and let childlike creativity

you the carefreeness of the sun

shine

second, they always take a small one

Notepad block and a pencil with and

outline what you think what

they have ideas and with them they have

At the same time a good basis

for it with the others about it

speak and this creative

to initiate a communicative process

Third , we fantasize

Third , then they recover this

source of inspiration for art in her

office you go right on monday

her favorite artwork in her office

hang up there and look what

happens and I’ll tell you already

Now you will feel good

determine the atmosphere and get it

it does not have to be madrid right now or

a picasso but i know that you are there

a creative and visual anchor

have and they are yes

After all, many years many years im

Office but also over eight on the day

hours

if this picture with you the office

depends i guarantee

there are always people passing by

and your business partners your customers

your staff or your colleagues and

they also want to be amazed

tell them what they have

because what is hanging there and so on

continue this creative communicative

process gets a lot going

if art does not work in your office

is possible to make it waged a

Business trip to the museum

jochen kienbaum one of the biggest

Business consultant in Germany

also collects passionately and many

From his offices are with art

accompanied and he said by art

You can also have a customer loyalty with you

not just business matters

anchor but just about it

out in that sense if you have this

embody messages

then they can become more creative and

also think happier in this sense

they think differently they see you again

art

[Applause]

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