[Music] so thank you
so thank you
so thank you vision a future 10 20 30 years from now
vision a future 10 20 30 years from now
vision a future 10 20 30 years from now what do you see in the future we could
what do you see in the future we could
what do you see in the future we could probably have $1 or we would have robots
probably have $1 or we would have robots
probably have $1 or we would have robots take over our lives and kill us so my
take over our lives and kill us so my
take over our lives and kill us so my friends the future is full with
friends the future is full with
friends the future is full with pessimism
pessimism
pessimism yes it’s very optimistic at the same
yes it’s very optimistic at the same
yes it’s very optimistic at the same time if you were to think about a couple
time if you were to think about a couple
time if you were to think about a couple of decades ago in the inventions we have
of decades ago in the inventions we have
of decades ago in the inventions we have had some of you were normal
had some of you were normal
had some of you were normal I wasn’t born in some of these
I wasn’t born in some of these
I wasn’t born in some of these inventions are already the airplane for
inventions are already the airplane for
inventions are already the airplane for example electricity there are
example electricity there are
example electricity there are fundamental in nature of the Internet
fundamental in nature of the Internet
fundamental in nature of the Internet the future in my opinion it’s not that
the future in my opinion it’s not that
the future in my opinion it’s not that difficult to predict I’ll tell you
difficult to predict I’ll tell you
difficult to predict I’ll tell you explain why I mean student of technology
explain why I mean student of technology
explain why I mean student of technology communication and marketing for as long
communication and marketing for as long
communication and marketing for as long as I can remember and I believe that
as I can remember and I believe that
as I can remember and I believe that being and I’ve seen the next three to
being and I’ve seen the next three to
being and I’ve seen the next three to five years where we are headed and very
five years where we are headed and very
five years where we are headed and very good at it is far more difficult then
good at it is far more difficult then
good at it is far more difficult then what we can we can see 10 20 30 years of
what we can we can see 10 20 30 years of
what we can we can see 10 20 30 years of heaven how’s that possible to insect and
heaven how’s that possible to insect and
heaven how’s that possible to insect and the short term muddies were thinking
the short term muddies were thinking
the short term muddies were thinking about the long term and help us
about the long term and help us
about the long term and help us understand boxes so to talk about three
understand boxes so to talk about three
understand boxes so to talk about three things today
things today
things today the first is digitization of our
the first is digitization of our
the first is digitization of our physical world
physical world
physical world the second is consumption patterns of
the second is consumption patterns of
the second is consumption patterns of how they’re changing and the third thing
how they’re changing and the third thing
how they’re changing and the third thing is the inability property intelligence
is the inability property intelligence
is the inability property intelligence so my friends if you want to see and
so my friends if you want to see and
so my friends if you want to see and look back these technologies are not to
look back these technologies are not to
look back these technologies are not to you not to old and if you look at the
you not to old and if you look at the
you not to old and if you look at the about concur
about concur
about concur just surest and neighbor long way to go
just surest and neighbor long way to go
just surest and neighbor long way to go so if you are in this room would not
so if you are in this room would not
so if you are in this room would not deal with technology in the future on a
deal with technology in the future on a
deal with technology in the future on a day-to-day basis this talk is going to
day-to-day basis this talk is going to
day-to-day basis this talk is going to help you understand what to look out for
help you understand what to look out for
help you understand what to look out for what the trains look like ahead let me
what the trains look like ahead let me
what the trains look like ahead let me begin for the first point the
begin for the first point the
begin for the first point the digitalization of physical assets what I
digitalization of physical assets what I
digitalization of physical assets what I mean many many cities around the world
mean many many cities around the world
mean many many cities around the world far more interconnected than we think we
far more interconnected than we think we
far more interconnected than we think we then we click there
then we click there
then we click there most of our devices are interconnected
most of our devices are interconnected
most of our devices are interconnected and the more I think about the future
and the more I think about the future
and the more I think about the future most of the things that we buy and build
most of the things that we buy and build
most of the things that we buy and build are going to be interconnected in nature
are going to be interconnected in nature
are going to be interconnected in nature so fundamentally and all the things that
so fundamentally and all the things that
so fundamentally and all the things that we do engage connected in some way or
we do engage connected in some way or
we do engage connected in some way or the other but what is dependent my
the other but what is dependent my
the other but what is dependent my several other studies 50 billion devices
several other studies 50 billion devices
several other studies 50 billion devices that are gonna be connected by 2020 a
that are gonna be connected by 2020 a
that are gonna be connected by 2020 a McKinsey report a class 16 said the
McKinsey report a class 16 said the
McKinsey report a class 16 said the economic business opportunity is about
economic business opportunity is about
economic business opportunity is about 11 trillion dollars that’s a very big
11 trillion dollars that’s a very big
11 trillion dollars that’s a very big number of a lot of zeros and they most
number of a lot of zeros and they most
number of a lot of zeros and they most important fact about this opportunity is
important fact about this opportunity is
important fact about this opportunity is that software is of a fundamental role
that software is of a fundamental role
that software is of a fundamental role in how we sense and live the world now
in how we sense and live the world now
in how we sense and live the world now why I see this is changing because a lot
why I see this is changing because a lot
why I see this is changing because a lot of enterprises and businesses are
of enterprises and businesses are
of enterprises and businesses are investing money are investing their
investing money are investing their
investing money are investing their dollars and putting where the growth is
dollars and putting where the growth is
dollars and putting where the growth is so this is a very important trend of
so this is a very important trend of
so this is a very important trend of future that we should analyze
future that we should analyze
future that we should analyze predictable it becomes however this is
predictable it becomes however this is
predictable it becomes however this is just one friend of digitalization of our
just one friend of digitalization of our
just one friend of digitalization of our physical world
physical world
physical world what does it really mean but it’s even
what does it really mean but it’s even
what does it really mean but it’s even more augmented with the second trainer
more augmented with the second trainer
more augmented with the second trainer if you think about mr. consumption it
if you think about mr. consumption it
if you think about mr. consumption it makes a little more sense how patterns
makes a little more sense how patterns
makes a little more sense how patterns of consumption are changing
of consumption are changing
of consumption are changing fundamentally changing today most of us
fundamentally changing today most of us
fundamentally changing today most of us in the room consume things digitally
in the room consume things digitally
in the room consume things digitally what you engage with the world and it’s
what you engage with the world and it’s
what you engage with the world and it’s only some level of digital components as
only some level of digital components as
only some level of digital components as a marketing dependence is picking up so
a marketing dependence is picking up so
a marketing dependence is picking up so as a marketing I’m very excited eyes
as a marketing I’m very excited eyes
as a marketing I’m very excited eyes because for the first time in history
because for the first time in history
because for the first time in history you will have companies that are able to
you will have companies that are able to
you will have companies that are able to create market creating products rather
create market creating products rather
create market creating products rather than just selling into each month in the
than just selling into each month in the
than just selling into each month in the traditional way and then of course Apple
traditional way and then of course Apple
traditional way and then of course Apple is the most famous example out of Apple
is the most famous example out of Apple
is the most famous example out of Apple is a category creator but in the last
is a category creator but in the last
is a category creator but in the last decade there are far more companies who
decade there are far more companies who
decade there are far more companies who have created category new category
have created category new category
have created category new category written products and in the previous
written products and in the previous
written products and in the previous three or four decades if you think about
three or four decades if you think about
three or four decades if you think about it and there’s enough public data that
it and there’s enough public data that
it and there’s enough public data that support us so you can think about us and
support us so you can think about us and
support us so you can think about us and combine these friends together think
combine these friends together think
combine these friends together think about them in the short term and long
about them in the short term and long
about them in the short term and long term together it brings us to my third
term together it brings us to my third
term together it brings us to my third point the inevitability of they are
point the inevitability of they are
point the inevitability of they are average intelligence rate as well her
average intelligence rate as well her
average intelligence rate as well her seminal book that we wrote in 2006 and
seminal book that we wrote in 2006 and
seminal book that we wrote in 2006 and the book basically talks about how by
the book basically talks about how by
the book basically talks about how by 2045 artificial intelligence will
2045 artificial intelligence will
2045 artificial intelligence will overtake human intelligence and that’s
overtake human intelligence and that’s
overtake human intelligence and that’s the point in time that II identify and
the point in time that II identify and
the point in time that II identify and not decade ago that even seemed very
not decade ago that even seemed very
not decade ago that even seemed very far-fetched you wouldn’t really think
far-fetched you wouldn’t really think
far-fetched you wouldn’t really think about it very seriously
about it very seriously
about it very seriously but today in 23 2016 17 as you think
but today in 23 2016 17 as you think
but today in 23 2016 17 as you think about it the idea is more than ever
about it the idea is more than ever
about it the idea is more than ever before and the more to think about the
before and the more to think about the
before and the more to think about the future in the long term the probably is
future in the long term the probably is
future in the long term the probably is significantly higher the AI artificial
significantly higher the AI artificial
significantly higher the AI artificial intelligence has many debates around and
intelligence has many debates around and
intelligence has many debates around and one of the biggest ones is whether after
one of the biggest ones is whether after
one of the biggest ones is whether after intelligence search itself in the
intelligence search itself in the
intelligence search itself in the service of humanity and will augment
service of humanity and will augment
service of humanity and will augment human beasts or will it overpower and I
human beasts or will it overpower and I
human beasts or will it overpower and I believe that the King Francis I talked
believe that the King Francis I talked
believe that the King Francis I talked about early on will help us develop a
about early on will help us develop a
about early on will help us develop a more human Center human efficient human
more human Center human efficient human
more human Center human efficient human centric and our intelligence the debate
centric and our intelligence the debate
centric and our intelligence the debate around this point is worth continuing
around this point is worth continuing
around this point is worth continuing because we evaluate with assistance and
because we evaluate with assistance and
because we evaluate with assistance and balance the second change and it’s
balance the second change and it’s
balance the second change and it’s definitely something to keep an eye on
definitely something to keep an eye on
definitely something to keep an eye on so to sum up I talked about three things
so to sum up I talked about three things
so to sum up I talked about three things one is digitalization of our physical
one is digitalization of our physical
one is digitalization of our physical world second I talked about changing
world second I talked about changing
world second I talked about changing consumption patterns and third I talked
consumption patterns and third I talked
consumption patterns and third I talked about the inevitability of air if I want
about the inevitability of air if I want
about the inevitability of air if I want to go back to what I stated many of
to go back to what I stated many of
to go back to what I stated many of these technologies are still we’re to
these technologies are still we’re to
these technologies are still we’re to destroy any quality and what I would
destroy any quality and what I would
destroy any quality and what I would like you to do is not take a three to
like you to do is not take a three to
like you to do is not take a three to five interview to understand how it’s
five interview to understand how it’s
five interview to understand how it’s gonna change but a 10 20 30 year view
gonna change but a 10 20 30 year view
gonna change but a 10 20 30 year view and if you do that the suddenly
and if you do that the suddenly
and if you do that the suddenly understand that the short term models
understand that the short term models
understand that the short term models the picture but if you take the long
the picture but if you take the long
the picture but if you take the long term beautiful the future is pretty much
term beautiful the future is pretty much
term beautiful the future is pretty much inevitable and the more you understand
inevitable and the more you understand
inevitable and the more you understand the more exciting things and the warning
the more exciting things and the warning
the more exciting things and the warning to the standard technology expands the
to the standard technology expands the
to the standard technology expands the bedroom you are in control of what what
bedroom you are in control of what what
bedroom you are in control of what what and how you want to see yourself in the
and how you want to see yourself in the
and how you want to see yourself in the future this dog gives you a basic
future this dog gives you a basic
future this dog gives you a basic understanding of what those three trends
understanding of what those three trends
understanding of what those three trends look like I would likely to situate
look like I would likely to situate
look like I would likely to situate yourself 10 years from now 15 years from
yourself 10 years from now 15 years from
yourself 10 years from now 15 years from now see yourself where you’re heading
now see yourself where you’re heading
now see yourself where you’re heading and take your seat in the future thank
and take your seat in the future thank
and take your seat in the future thank you very much
”
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