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Kickstarting Your Dreams: 99 Doors But You Only Need 1 | James Adams | TEDxStoke


today I want to tell you three things

today I want to tell you three things about me the first is a confession and

about me the first is a confession and

about me the first is a confession and that is that I am a dreamer and a little

that is that I am a dreamer and a little

that is that I am a dreamer and a little bit of a naive one I’ll go to bed at

bit of a naive one I’ll go to bed at

bit of a naive one I’ll go to bed at night after watching the 10 o’clock news

night after watching the 10 o’clock news

night after watching the 10 o’clock news and I will lie awake dreaming of being

and I will lie awake dreaming of being

and I will lie awake dreaming of being the person who will bring nations out of

the person who will bring nations out of

the person who will bring nations out of poverty who will end slavery and stop

poverty who will end slavery and stop

poverty who will end slavery and stop global warming all in one stroke

global warming all in one stroke

global warming all in one stroke I’m currently trained to be a doctor and

I’m currently trained to be a doctor and

I’m currently trained to be a doctor and I’ll drive home from the hospital some

I’ll drive home from the hospital some

I’ll drive home from the hospital some evenings dreaming of being the person

evenings dreaming of being the person

evenings dreaming of being the person who will find that big breakthrough or

who will find that big breakthrough or

who will find that big breakthrough or the next cure a look around our city and

the next cure a look around our city and

the next cure a look around our city and I dream of bringing about social change

I dream of bringing about social change

I dream of bringing about social change and ending inequalities and as I scan

and ending inequalities and as I scan

and ending inequalities and as I scan around the room today I suspect that I

around the room today I suspect that I

around the room today I suspect that I am not the only one with dreams we all

am not the only one with dreams we all

am not the only one with dreams we all have them and do you know what the most

have them and do you know what the most

have them and do you know what the most amazing thing about a dream is its that

amazing thing about a dream is its that

amazing thing about a dream is its that occasionally just occasionally a dream

occasionally just occasionally a dream

occasionally just occasionally a dream will turn itself into an idea and this

will turn itself into an idea and this

will turn itself into an idea and this is where I need to tell you the second

is where I need to tell you the second

is where I need to tell you the second thing about me this is also a bit of a

thing about me this is also a bit of a

thing about me this is also a bit of a confession it’s a confession that I

confession it’s a confession that I

confession it’s a confession that I don’t really know anything about

don’t really know anything about

don’t really know anything about anything a few years ago I was sat

anything a few years ago I was sat

anything a few years ago I was sat having a conversation over a cup of tea

having a conversation over a cup of tea

having a conversation over a cup of tea about a book my friend Rachel had read

about a book my friend Rachel had read

about a book my friend Rachel had read and this boot was about maternal health

and this boot was about maternal health

and this boot was about maternal health and somewhere from this conversation

and somewhere from this conversation

and somewhere from this conversation came the idea for a charity scheme where

came the idea for a charity scheme where

came the idea for a charity scheme where we would support women in developing

we would support women in developing

we would support women in developing countries by twinning them with women

countries by twinning them with women

countries by twinning them with women here in the UK who would cover their

here in the UK who would cover their

here in the UK who would cover their health care costs now I hope you agree

health care costs now I hope you agree

health care costs now I hope you agree this seemed like a great idea but there

this seemed like a great idea but there

this seemed like a great idea but there was one problem I knew absolutely

was one problem I knew absolutely

was one problem I knew absolutely nothing about charities I knew even less

nothing about charities I knew even less

nothing about charities I knew even less about developing countries and I had

about developing countries and I had

about developing countries and I had only just started medical school so I

only just started medical school so I

only just started medical school so I didn’t really know anything about

didn’t really know anything about

didn’t really know anything about maternal health either despite that the

maternal health either despite that the

maternal health either despite that the next day we thought it was a good idea

next day we thought it was a good idea

next day we thought it was a good idea to send off some emails and nine months

to send off some emails and nine months

to send off some emails and nine months later and I do appreciate the irony

later and I do appreciate the irony

later and I do appreciate the irony nine months later pregnancy twinning was

nine months later pregnancy twinning was

nine months later pregnancy twinning was born we work with local partner

born we work with local partner

born we work with local partner organizations in Malawi Uganda and

organizations in Malawi Uganda and

organizations in Malawi Uganda and Sierra Leone and together with our

Sierra Leone and together with our

Sierra Leone and together with our partners we have changed the lies for

partners we have changed the lies for

partners we have changed the lies for over one and a half thousand women

over one and a half thousand women

over one and a half thousand women around a similar time to this had become

around a similar time to this had become

around a similar time to this had become very aware that lots of young people

very aware that lots of young people

very aware that lots of young people with cancer are diagnosed quite late

with cancer are diagnosed quite late

with cancer are diagnosed quite late there is lots of reasons for this but in

there is lots of reasons for this but in

there is lots of reasons for this but in part it is because at that age cancer

part it is because at that age cancer

part it is because at that age cancer just isn’t on people’s radars it

just isn’t on people’s radars it

just isn’t on people’s radars it certainly wasn’t on mine and so I

certainly wasn’t on mine and so I

certainly wasn’t on mine and so I gathered together a few friends in a pub

gathered together a few friends in a pub

gathered together a few friends in a pub to see what we could do about it and

to see what we could do about it and

to see what we could do about it and despite my aversion to felines we

despite my aversion to felines we

despite my aversion to felines we decided to call it cats and that was

decided to call it cats and that was

decided to call it cats and that was simply because it made a nice acronym

simply because it made a nice acronym

simply because it made a nice acronym cats stands for the cancer awareness in

cats stands for the cancer awareness in

cats stands for the cancer awareness in teenagers and young people society two

teenagers and young people society two

teenagers and young people society two years on from that meeting in a pub we

years on from that meeting in a pub we

years on from that meeting in a pub we have a national charity based in

have a national charity based in

have a national charity based in Manchester Cambridge London Liverpool

Manchester Cambridge London Liverpool

Manchester Cambridge London Liverpool with more cities on the way we’re making

with more cities on the way we’re making

with more cities on the way we’re making sure that every young person knows the

sure that every young person knows the

sure that every young person knows the common signs and symptoms of cancer and

common signs and symptoms of cancer and

common signs and symptoms of cancer and when to go and get checked out by their

when to go and get checked out by their

when to go and get checked out by their GP when I started those two projects I

GP when I started those two projects I

GP when I started those two projects I was a young naive 20 year old kid who

was a young naive 20 year old kid who

was a young naive 20 year old kid who didn’t really know anything about

didn’t really know anything about

didn’t really know anything about anything but you know what I’m now a 23

anything but you know what I’m now a 23

anything but you know what I’m now a 23 year old kids and I still don’t really

year old kids and I still don’t really

year old kids and I still don’t really know anything about anything you see

know anything about anything you see

know anything about anything you see what they and a few other different

what they and a few other different

what they and a few other different startup projects taught me was that you

startup projects taught me was that you

startup projects taught me was that you don’t always need to be an expert I

don’t always need to be an expert I

don’t always need to be an expert I wouldn’t do if you are familiar with

wouldn’t do if you are familiar with

wouldn’t do if you are familiar with something called the game show host

something called the game show host

something called the game show host problem you are on a game show and

problem you are on a game show and

problem you are on a game show and you’re faced with three doors behind one

you’re faced with three doors behind one

you’re faced with three doors behind one of the doors there is a car behind the

of the doors there is a car behind the

of the doors there is a car behind the other two lies a goat now it goes

other two lies a goat now it goes

other two lies a goat now it goes without saying you want to win the car

without saying you want to win the car

without saying you want to win the car and you’ve got a one in three chance of

and you’ve got a one in three chance of

and you’ve got a one in three chance of doing so let’s say you select door one

doing so let’s say you select door one

doing so let’s say you select door one now the game show host who knows what is

now the game show host who knows what is

now the game show host who knows what is behind each of the doors then opens for

behind each of the doors then opens for

behind each of the doors then opens for you door 3 and shows you a goat he then

you door 3 and shows you a goat he then

you door 3 and shows you a goat he then asks if you’d like to stick with your

asks if you’d like to stick with your

asks if you’d like to stick with your original choice or whether you would

original choice or whether you would

original choice or whether you would like to switch to door 2 and now you’ve

like to switch to door 2 and now you’ve

like to switch to door 2 and now you’ve got a problem you’ve got a decision to

got a problem you’ve got a decision to

got a problem you’ve got a decision to make to maximise your chair

make to maximise your chair

make to maximise your chair of winning this car do you stick or do

of winning this car do you stick or do

of winning this car do you stick or do you switch usually this problem is used

you switch usually this problem is used

you switch usually this problem is used to illustrate a concept in mathematics

to illustrate a concept in mathematics

to illustrate a concept in mathematics called variable change but what I ask is

called variable change but what I ask is

called variable change but what I ask is that you consider it as a metaphor let’s

that you consider it as a metaphor let’s

that you consider it as a metaphor let’s say that it is a project your

say that it is a project your

say that it is a project your organization is working on the door

organization is working on the door

organization is working on the door represents an opportunity that you could

represents an opportunity that you could

represents an opportunity that you could take a conversation you could seek out a

take a conversation you could seek out a

take a conversation you could seek out a meeting you could arrange something that

meeting you could arrange something that

meeting you could arrange something that you could ask for the car is your prize

you could ask for the car is your prize

you could ask for the car is your prize so that represents a breakthrough on

so that represents a breakthrough on

so that represents a breakthrough on your project maybe that’s a new customer

your project maybe that’s a new customer

your project maybe that’s a new customer or a contact that is key to getting you

or a contact that is key to getting you

or a contact that is key to getting you off the ground

off the ground

off the ground finally the goat that’s just a dead end

finally the goat that’s just a dead end

finally the goat that’s just a dead end that is you going nowhere now the world

that is you going nowhere now the world

that is you going nowhere now the world tells us we need expertise that we

tells us we need expertise that we

tells us we need expertise that we should hire consultants and write

should hire consultants and write

should hire consultants and write reports on the different options and

reports on the different options and

reports on the different options and then use expertise to select a door in

then use expertise to select a door in

then use expertise to select a door in this problem a statistician would say it

this problem a statistician would say it

this problem a statistician would say it is best to switch and go for door two to

is best to switch and go for door two to

is best to switch and go for door two to account for variable change these

account for variable change these

account for variable change these changing circumstances and for reasons I

changing circumstances and for reasons I

changing circumstances and for reasons I don’t quite understand mathematically

don’t quite understand mathematically

don’t quite understand mathematically door two is your best chance but it

door two is your best chance but it

door two is your best chance but it still comes down to chance and

still comes down to chance and

still comes down to chance and personally I have never been a fan of

personally I have never been a fan of

personally I have never been a fan of leaving things to chance now this is

leaving things to chance now this is

leaving things to chance now this is where we need to leave the game show

where we need to leave the game show

where we need to leave the game show host analogy behind because it gives us

host analogy behind because it gives us

host analogy behind because it gives us the flexibility to cheat just a little

the flexibility to cheat just a little

the flexibility to cheat just a little bit you see the only way you can

bit you see the only way you can

bit you see the only way you can guarantee winning the car getting your

guarantee winning the car getting your

guarantee winning the car getting your prize getting that key contact or a

prize getting that key contact or a

prize getting that key contact or a platform to promote your startup the

platform to promote your startup the

platform to promote your startup the only way you can guarantee it is if you

only way you can guarantee it is if you

only way you can guarantee it is if you open every single door when I’m

open every single door when I’m

open every single door when I’m recruiting people to work with

recruiting people to work with

recruiting people to work with I always value attitude over experience

I always value attitude over experience

I always value attitude over experience every single time you might ask why

every single time you might ask why

every single time you might ask why knowledge and expertise they can be tall

knowledge and expertise they can be tall

knowledge and expertise they can be tall you can learn them you can pick them off

you can learn them you can pick them off

you can learn them you can pick them off over time passion and drive and

over time passion and drive and

over time passion and drive and dedication and persistence they can’t as

dedication and persistence they can’t as

dedication and persistence they can’t as easily be taught if they can be taught

easily be taught if they can be taught

easily be taught if they can be taught at all expertise will only

at all expertise will only

at all expertise will only you so far passion dedication and

you so far passion dedication and

you so far passion dedication and persistence they have no limits the only

persistence they have no limits the only

persistence they have no limits the only way you can guarantee winning your car

way you can guarantee winning your car

way you can guarantee winning your car getting your prizes if you and your team

getting your prizes if you and your team

getting your prizes if you and your team rip open every single door and that

rip open every single door and that

rip open every single door and that means you’re gonna need to talk you’re

means you’re gonna need to talk you’re

means you’re gonna need to talk you’re gonna need to talk to anyone and

gonna need to talk to anyone and

gonna need to talk to anyone and everyone that you meet about your idea

everyone that you meet about your idea

everyone that you meet about your idea you’re gonna need to send as many emails

you’re gonna need to send as many emails

you’re gonna need to send as many emails as you can think to send as many

as you can think to send as many

as you can think to send as many facebook posts as you can post take as

facebook posts as you can post take as

facebook posts as you can post take as many opportunities to ask for something

many opportunities to ask for something

many opportunities to ask for something if they are there take every opportunity

if they are there take every opportunity

if they are there take every opportunity because every conversation that you have

because every conversation that you have

because every conversation that you have every email that you send is opening for

every email that you send is opening for

every email that you send is opening for you a new door and you know you will go

you a new door and you know you will go

you a new door and you know you will go out and you’ll do it and your push as

out and you’ll do it and your push as

out and you’ll do it and your push as hard as you can into every conversation

hard as you can into every conversation

hard as you can into every conversation that you have and most of the time

that you have and most of the time

that you have and most of the time people will smile and they’ll nod and

people will smile and they’ll nod and

people will smile and they’ll nod and nothing more will come of it

nothing more will come of it

nothing more will come of it but every now and then you will have a

but every now and then you will have a

but every now and then you will have a conversation that goes that little bit

conversation that goes that little bit

conversation that goes that little bit further when I first started cats I

further when I first started cats I

further when I first started cats I would subconsciously bring it into every

would subconsciously bring it into every

would subconsciously bring it into every conversation that I had and my friends

conversation that I had and my friends

conversation that I had and my friends and those around me got very bored of

and those around me got very bored of

and those around me got very bored of this very quickly they were quite sick

this very quickly they were quite sick

this very quickly they were quite sick of me mentioning it and I would notice

of me mentioning it and I would notice

of me mentioning it and I would notice when I talk to new people and I’d meet

when I talk to new people and I’d meet

when I talk to new people and I’d meet new people the second I would bring the

new people the second I would bring the

new people the second I would bring the word cats into the conversation I would

word cats into the conversation I would

word cats into the conversation I would hear the groans of my friends around me

hear the groans of my friends around me

hear the groans of my friends around me because they’d heard the same thing a

because they’d heard the same thing a

because they’d heard the same thing a thousand times before but the longer

thousand times before but the longer

thousand times before but the longer that I just went along with this the

that I just went along with this the

that I just went along with this the more I started to have conversations

more I started to have conversations

more I started to have conversations which would go that bit further sure

which would go that bit further sure

which would go that bit further sure most of the time people would smile and

most of the time people would smile and

most of the time people would smile and they’d nod but then they’d kind of

they’d nod but then they’d kind of

they’d nod but then they’d kind of politely changed the conversation but

politely changed the conversation but

politely changed the conversation but every now and then I would have a

every now and then I would have a

every now and then I would have a conversation where someone would offer

conversation where someone would offer

conversation where someone would offer as a service offer as some free

as a service offer as some free

as a service offer as some free advertising maybe even offers some money

advertising maybe even offers some money

advertising maybe even offers some money and if any of you have been involved in

and if any of you have been involved in

and if any of you have been involved in the charity startup world you will know

the charity startup world you will know

the charity startup world you will know until you are established money is very

until you are established money is very

until you are established money is very hard to come by

hard to come by

hard to come by as a young naive 20 year old kid who

as a young naive 20 year old kid who

as a young naive 20 year old kid who didn’t really know anything about

didn’t really know anything about

didn’t really know anything about anything I quickly learned that the more

anything I quickly learned that the more

anything I quickly learned that the more things I

things I

things I asked for the more conversations I had

asked for the more conversations I had

asked for the more conversations I had the more that I got whether it was

the more that I got whether it was

the more that I got whether it was someone offering to do with some free

someone offering to do with some free

someone offering to do with some free design work so on offering promotion on

design work so on offering promotion on

design work so on offering promotion on their radio show or someone who knew

their radio show or someone who knew

their radio show or someone who knew someone who would donate money the more

someone who would donate money the more

someone who would donate money the more conversations I had the more that we got

conversations I had the more that we got

conversations I had the more that we got if you look at some of the biggest NGOs

if you look at some of the biggest NGOs

if you look at some of the biggest NGOs or businesses that are around today

or businesses that are around today

or businesses that are around today they’ve not been started by experts

they’ve not been started by experts

they’ve not been started by experts they’ve been started by dreamers and the

they’ve been started by dreamers and the

they’ve been started by dreamers and the two are very different and this is where

two are very different and this is where

two are very different and this is where my golden rule came from through working

my golden rule came from through working

my golden rule came from through working on a few different projects through

on a few different projects through

on a few different projects through getting them off the ground reading

getting them off the ground reading

getting them off the ground reading stories of others who’d done the same

stories of others who’d done the same

stories of others who’d done the same and looking at the greatest social

and looking at the greatest social

and looking at the greatest social entrepreneurs I discovered this one very

entrepreneurs I discovered this one very

entrepreneurs I discovered this one very simple rule you don’t need to be an

simple rule you don’t need to be an

simple rule you don’t need to be an expert just be a door knocker that means

expert just be a door knocker that means

expert just be a door knocker that means take every opportunity to speak and

take every opportunity to speak and

take every opportunity to speak and share and write on blog and meet with

share and write on blog and meet with

share and write on blog and meet with and discuss and advertise and promote

and discuss and advertise and promote

and discuss and advertise and promote every opportunity no matter how big or

every opportunity no matter how big or

every opportunity no matter how big or small the figure that I work on is

small the figure that I work on is

small the figure that I work on is ninety nine to one for every hundred

ninety nine to one for every hundred

ninety nine to one for every hundred conversations you have about your idea

conversations you have about your idea

conversations you have about your idea every hundred emails you send looking

every hundred emails you send looking

every hundred emails you send looking for that break 99 of them will

for that break 99 of them will

for that break 99 of them will chromophores goats and dead ends but as

chromophores goats and dead ends but as

chromophores goats and dead ends but as Churchill once said success is going

Churchill once said success is going

Churchill once said success is going from one failure to another with no loss

from one failure to another with no loss

from one failure to another with no loss of enthusiasm you see you may knock on a

of enthusiasm you see you may knock on a

of enthusiasm you see you may knock on a hundred doors and you may get 99 goats

hundred doors and you may get 99 goats

hundred doors and you may get 99 goats and 99 dead ends and that will be

and 99 dead ends and that will be

and 99 dead ends and that will be frustrating trust me I have been there

frustrating trust me I have been there

frustrating trust me I have been there it is very hard but you will also get

it is very hard but you will also get

it is very hard but you will also get that one conversation that one meeting

that one conversation that one meeting

that one conversation that one meeting that leads to where you need to be and

that leads to where you need to be and

that leads to where you need to be and trust me you will never know you will

trust me you will never know you will

trust me you will never know you will never know whether the one in a hundred

never know whether the one in a hundred

never know whether the one in a hundred will be your brother’s wife’s cousin

will be your brother’s wife’s cousin

will be your brother’s wife’s cousin that you meet by chance at a wedding or

that you meet by chance at a wedding or

that you meet by chance at a wedding or the CEO who you’ve already sent four

the CEO who you’ve already sent four

the CEO who you’ve already sent four emails to with no response you will

emails to with no response you will

emails to with no response you will never know the ones the whole cars

never know the ones the whole cars

never know the ones the whole cars behind their conversations are

behind their conversations are

behind their conversations are opposed to goats and your only option is

opposed to goats and your only option is

opposed to goats and your only option is to speak to every single one passion

to speak to every single one passion

to speak to every single one passion dedication and persistence they have no

dedication and persistence they have no

dedication and persistence they have no limits I said that I would tell you

limits I said that I would tell you

limits I said that I would tell you three things about me but I only

three things about me but I only

three things about me but I only actually told you two I told you that I

actually told you two I told you that I

actually told you two I told you that I was a dreamer I dream of being able to

was a dreamer I dream of being able to

was a dreamer I dream of being able to make a difference and I also told you

make a difference and I also told you

make a difference and I also told you I’m not an expert I’ve made more than my

I’m not an expert I’ve made more than my

I’m not an expert I’ve made more than my fair share of mistakes but the third

fair share of mistakes but the third

fair share of mistakes but the third thing that I didn’t tell you was that I

thing that I didn’t tell you was that I

thing that I didn’t tell you was that I get scared scared of falling flat on my

get scared scared of falling flat on my

get scared scared of falling flat on my face scared of telling people about my

face scared of telling people about my

face scared of telling people about my ideas and then being humiliated as they

ideas and then being humiliated as they

ideas and then being humiliated as they go nowhere scared of running an event

go nowhere scared of running an event

go nowhere scared of running an event that no one will come to you scared that

that no one will come to you scared that

that no one will come to you scared that my ideas or maybe even I won’t make a

my ideas or maybe even I won’t make a

my ideas or maybe even I won’t make a difference and again as I scan the room

difference and again as I scan the room

difference and again as I scan the room I suspect I am not alone not alone in

I suspect I am not alone not alone in

I suspect I am not alone not alone in having dreams not alone in wanting to

having dreams not alone in wanting to

having dreams not alone in wanting to see them happen but also not alone of

see them happen but also not alone of

see them happen but also not alone of being scared of falling flat on my face

being scared of falling flat on my face

being scared of falling flat on my face I think what we need to decide today is

I think what we need to decide today is

I think what we need to decide today is whether our dreams are more important

whether our dreams are more important

whether our dreams are more important than our fears entrepreneurial Sharad

than our fears entrepreneurial Sharad

than our fears entrepreneurial Sharad Sagar once said some people believe in

Sagar once said some people believe in

Sagar once said some people believe in telling stories

telling stories

telling stories some people believe in doing the things

some people believe in doing the things

some people believe in doing the things about which stories will be told in

about which stories will be told in

about which stories will be told in times to come some people believe in

times to come some people believe in

times to come some people believe in telling stories

telling stories

telling stories some people believe in doing the things

some people believe in doing the things

some people believe in doing the things about which stories will be told in

about which stories will be told in

about which stories will be told in times to come which are you and if you

times to come which are you and if you

times to come which are you and if you are the latter let me assure you you do

are the latter let me assure you you do

are the latter let me assure you you do not need to be an expert if you want to

not need to be an expert if you want to

not need to be an expert if you want to kick-start your dreams the single most

kick-start your dreams the single most

kick-start your dreams the single most important thing is to share your idea

important thing is to share your idea

important thing is to share your idea speak to anyone and everyone that you

speak to anyone and everyone that you

speak to anyone and everyone that you can

can

can as many emails as you can if an

as many emails as you can if an

as many emails as you can if an opportunity is there to ask for

opportunity is there to ask for

opportunity is there to ask for something asked for it you may get two

something asked for it you may get two

something asked for it you may get two goats before you get your car or you may

goats before you get your car or you may

goats before you get your car or you may get 99 goats before you get your car but

get 99 goats before you get your car but

get 99 goats before you get your car but it does not matter if you fall flat on

it does not matter if you fall flat on

it does not matter if you fall flat on your face

your face

your face 99 times knocking on 99 doors because

99 times knocking on 99 doors because

99 times knocking on 99 doors because you will just need one passion

you will just need one passion

you will just need one passion dedication and persistence

dedication and persistence

dedication and persistence they have no limits thank you

they have no limits thank you

they have no limits thank you [Applause]

”

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