how’s it going everybody all right so today we’re here to talk about immersion
today we’re here to talk about immersion
today we’re here to talk about immersion what is immersion immersion is the
what is immersion immersion is the
what is immersion immersion is the illusion that you can be present
illusion that you can be present
illusion that you can be present somewhere that you’re physically not at
somewhere that you’re physically not at
somewhere that you’re physically not at the first examples that we saw of
the first examples that we saw of
the first examples that we saw of immersion actually happened in the mid
immersion actually happened in the mid
immersion actually happened in the mid nineteenth century whenever there were
nineteenth century whenever there were
nineteenth century whenever there were murals there were panoramic murals that
murals there were panoramic murals that
murals there were panoramic murals that were painted that viewers could stand in
were painted that viewers could stand in
were painted that viewers could stand in front of and the images in front of you
front of and the images in front of you
front of and the images in front of you flooded the entirety of your field of
flooded the entirety of your field of
flooded the entirety of your field of view and he gave you this sense of
view and he gave you this sense of
view and he gave you this sense of actually being present this example I
actually being present this example I
actually being present this example I have up here is at the Battle of
have up here is at the Battle of
have up here is at the Battle of Borodino where you can go into an art
Borodino where you can go into an art
Borodino where you can go into an art exhibit you stand in front of it because
exhibit you stand in front of it because
exhibit you stand in front of it because of how large and wide it is it actually
of how large and wide it is it actually
of how large and wide it is it actually feels as if you’re on a hill on top of
feels as if you’re on a hill on top of
feels as if you’re on a hill on top of the battle area getting to watch what
the battle area getting to watch what
the battle area getting to watch what happens so the significance of immersion
happens so the significance of immersion
happens so the significance of immersion is that it’s a tool that is very
is that it’s a tool that is very
is that it’s a tool that is very important for how we tell stories
important for how we tell stories
important for how we tell stories stories have evolved and the process of
stories have evolved and the process of
stories have evolved and the process of telling us stories evolved over time
telling us stories evolved over time
telling us stories evolved over time with technology it initially started
with technology it initially started
with technology it initially started with word-of-mouth then we had the
with word-of-mouth then we had the
with word-of-mouth then we had the ability with the printing press to be
ability with the printing press to be
ability with the printing press to be able to to write into print books so we
able to to write into print books so we
able to to write into print books so we had word of mouth into written text and
had word of mouth into written text and
had word of mouth into written text and then from text we were able to make
then from text we were able to make
then from text we were able to make photos and so from photos we were able
photos and so from photos we were able
photos and so from photos we were able to take a bunch of photos together to
to take a bunch of photos together to
to take a bunch of photos together to make movies and in the future we’ll
make movies and in the future we’ll
make movies and in the future we’ll actually be using storytelling in
actually be using storytelling in
actually be using storytelling in virtual reality but if a heart of
virtual reality but if a heart of
virtual reality but if a heart of storytelling is the desire to immerse
storytelling is the desire to immerse
storytelling is the desire to immerse your audience into the story or the tale
your audience into the story or the tale
your audience into the story or the tale right so your storyteller is this
right so your storyteller is this
right so your storyteller is this narrator who’s trying to captivate your
narrator who’s trying to captivate your
narrator who’s trying to captivate your imagination and focus your attention in
imagination and focus your attention in
imagination and focus your attention in 1838 there’s this gentleman by the name
1838 there’s this gentleman by the name
1838 there’s this gentleman by the name of wheat Stone who invented the
of wheat Stone who invented the
of wheat Stone who invented the stereoscope so the stereoscope was the
stereoscope so the stereoscope was the
stereoscope so the stereoscope was the first attempt and tool that was designed
first attempt and tool that was designed
first attempt and tool that was designed that actually allowed us to see 3d wheat
that actually allowed us to see 3d wheat
that actually allowed us to see 3d wheat stone had discovered that when you take
stone had discovered that when you take
stone had discovered that when you take two independent still images and place
two independent still images and place
two independent still images and place them in front of each one of your eyes
them in front of each one of your eyes
them in front of each one of your eyes that your
that your
that your mind’s eye actually generates a third
mind’s eye actually generates a third
mind’s eye actually generates a third version of that photo that allows you to
version of that photo that allows you to
version of that photo that allows you to actually portray and represent depth or
actually portray and represent depth or
actually portray and represent depth or distance a few years later a guy named
distance a few years later a guy named
distance a few years later a guy named Brewster came up and made what is known
Brewster came up and made what is known
Brewster came up and made what is known as the lenticular starrock stereoscope
as the lenticular starrock stereoscope
as the lenticular starrock stereoscope which you see on the right so this tool
which you see on the right so this tool
which you see on the right so this tool is a viewer that allowed people to
is a viewer that allowed people to
is a viewer that allowed people to actually put up to their heads
actually put up to their heads
actually put up to their heads the lenticular stereoscope and they
the lenticular stereoscope and they
the lenticular stereoscope and they could actually see with 3d a different
could actually see with 3d a different
could actually see with 3d a different image so that was the birth of 3d a
image so that was the birth of 3d a
image so that was the birth of 3d a hundred years later a gentleman by the
hundred years later a gentleman by the
hundred years later a gentleman by the name of Gruber created the viewmaster
name of Gruber created the viewmaster
name of Gruber created the viewmaster so what’s the viewmaster y’all probably
so what’s the viewmaster y’all probably
so what’s the viewmaster y’all probably don’t know about these but you can ask
don’t know about these but you can ask
don’t know about these but you can ask your parents about them because they
your parents about them because they
your parents about them because they were super popular back then and even
were super popular back then and even
were super popular back then and even when I was growing up so a viewmaster is
when I was growing up so a viewmaster is
when I was growing up so a viewmaster is a cardboard disc it actually has 14
a cardboard disc it actually has 14
a cardboard disc it actually has 14 different images on it that are in pairs
different images on it that are in pairs
different images on it that are in pairs of seven and those pairs the disc you
of seven and those pairs the disc you
of seven and those pairs the disc you put inside of the viewer and then you
put inside of the viewer and then you
put inside of the viewer and then you have the ability to actually push the
have the ability to actually push the
have the ability to actually push the button to change what you see and it’s
button to change what you see and it’s
button to change what you see and it’s in 3d so the significance of this is
in 3d so the significance of this is
in 3d so the significance of this is that it’s the first time that you as a
that it’s the first time that you as a
that it’s the first time that you as a viewer had the opportunity when someone
viewer had the opportunity when someone
viewer had the opportunity when someone was telling a story that you can
was telling a story that you can
was telling a story that you can actually change where you’re at
actually change where you’re at
actually change where you’re at while that story was being told this
while that story was being told this
while that story was being told this device premiered at the New York World’s
device premiered at the New York World’s
device premiered at the New York World’s Fair in 1939 so then we get into
Fair in 1939 so then we get into
Fair in 1939 so then we get into computers 1968 happens the first
computers 1968 happens the first
computers 1968 happens the first computer-aided immersive experience
computer-aided immersive experience
computer-aided immersive experience occurs it’s called the sword of Damocles
occurs it’s called the sword of Damocles
occurs it’s called the sword of Damocles it’s so large and heavy that you
it’s so large and heavy that you
it’s so large and heavy that you physically can’t hold it onto your head
physically can’t hold it onto your head
physically can’t hold it onto your head that’s to be bolted to a ceiling and you
that’s to be bolted to a ceiling and you
that’s to be bolted to a ceiling and you hold up with our hands so if you were
hold up with our hands so if you were
hold up with our hands so if you were and as you can see the view creates a
and as you can see the view creates a
and as you can see the view creates a computer-generated graphic that’s very
computer-generated graphic that’s very
computer-generated graphic that’s very very basic that overlays what you’re
very basic that overlays what you’re
very basic that overlays what you’re looking at and the intention behind this
looking at and the intention behind this
looking at and the intention behind this is actually to augment what you see so
is actually to augment what you see so
is actually to augment what you see so this was the first time that we didn’t
this was the first time that we didn’t
this was the first time that we didn’t have to have photo stills right that we
have to have photo stills right that we
have to have photo stills right that we didn’t have to have a card that had
didn’t have to have a card that had
didn’t have to have a card that had different experiences on it but we had
different experiences on it but we had
different experiences on it but we had this computer they literally had an
this computer they literally had an
this computer they literally had an endless amount of opportunity and what
endless amount of opportunity and what
endless amount of opportunity and what could be visualized or presented in
could be visualized or presented in
could be visualized or presented in front of us but at the same time it also
front of us but at the same time it also
front of us but at the same time it also opened up
opened up
opened up how it was going to be applied and so I
how it was going to be applied and so I
how it was going to be applied and so I want to stop for a second and tell y’all
want to stop for a second and tell y’all
want to stop for a second and tell y’all this side story about the sword of
this side story about the sword of
this side story about the sword of Damocles is anyone ever heard the tale
Damocles is anyone ever heard the tale
Damocles is anyone ever heard the tale just love sort of Damocles yes no a lot
just love sort of Damocles yes no a lot
just love sort of Damocles yes no a lot of interaction here all right so the
of interaction here all right so the
of interaction here all right so the sword of Damocles is the story of
sword of Damocles is the story of
sword of Damocles is the story of Dionysus who is a king who had a
Dionysus who is a king who had a
Dionysus who is a king who had a follower named Damocles and Damocles
follower named Damocles and Damocles
follower named Damocles and Damocles wanted to be the king
wanted to be the king
wanted to be the king so Dionysus was like all right man I’ll
so Dionysus was like all right man I’ll
so Dionysus was like all right man I’ll let you be king I’ll give you the crown
let you be king I’ll give you the crown
let you be king I’ll give you the crown and I’ll give you this run but the day
and I’ll give you this run but the day
and I’ll give you this run but the day before he did it he held and put up a
before he did it he held and put up a
before he did it he held and put up a large sword above the throne that was
large sword above the throne that was
large sword above the throne that was held by a single hair from a horse tail
held by a single hair from a horse tail
held by a single hair from a horse tail so gives him the crown Damocles is all
so gives him the crown Damocles is all
so gives him the crown Damocles is all excited goes and sits in the throne and
excited goes and sits in the throne and
excited goes and sits in the throne and that all of a sudden looks up is like uh
that all of a sudden looks up is like uh
that all of a sudden looks up is like uh I don’t think I want to do this any
I don’t think I want to do this any
I don’t think I want to do this any longer right so you got really really
longer right so you got really really
longer right so you got really really nervous and he ended up days later
nervous and he ended up days later
nervous and he ended up days later actually giving the crown and the throne
actually giving the crown and the throne
actually giving the crown and the throne back to Dionysius and the reason he did
back to Dionysius and the reason he did
back to Dionysius and the reason he did that was because he learned it with
that was because he learned it with
that was because he learned it with great power in fortune also comes
great power in fortune also comes
great power in fortune also comes potential danger and responsibilities so
potential danger and responsibilities so
potential danger and responsibilities so I’ll tell you why that’s important a
I’ll tell you why that’s important a
I’ll tell you why that’s important a little bit but I want you all to know
little bit but I want you all to know
little bit but I want you all to know that because you see what happened after
that because you see what happened after
that because you see what happened after that is 1978 occurs and there’s a guy
that is 1978 occurs and there’s a guy
that is 1978 occurs and there’s a guy named Jaron Lanier who’s working in a
named Jaron Lanier who’s working in a
named Jaron Lanier who’s working in a place called visual programming
place called visual programming
place called visual programming laboratory and he created their first
laboratory and he created their first
laboratory and he created their first and coined the term virtual reality and
and coined the term virtual reality and
and coined the term virtual reality and actually created the first VR headset
actually created the first VR headset
actually created the first VR headset ironically it was named the iPhone and
ironically it was named the iPhone and
ironically it was named the iPhone and it was spelled a ye pho a name so we got
it was spelled a ye pho a name so we got
it was spelled a ye pho a name so we got our iPhone in the 80s before we even had
our iPhone in the 80s before we even had
our iPhone in the 80s before we even had Apple of looking at smart phones right
Apple of looking at smart phones right
Apple of looking at smart phones right and simultaneously this tool it was a
and simultaneously this tool it was a
and simultaneously this tool it was a headset you put on your face that was
headset you put on your face that was
headset you put on your face that was run by computers that had colorful
run by computers that had colorful
run by computers that had colorful graphics and took you into these areas
graphics and took you into these areas
graphics and took you into these areas it also included a glove that allows you
it also included a glove that allows you
it also included a glove that allows you to actually reach out and to be able to
to actually reach out and to be able to
to actually reach out and to be able to touch different virtual objects that are
touch different virtual objects that are
touch different virtual objects that are in front of you to be able to interact
in front of you to be able to interact
in front of you to be able to interact with things that you’ve never been able
with things that you’ve never been able
with things that you’ve never been able to interact with before and you might
to interact with before and you might
to interact with before and you might read the news a couple days ago Mark
read the news a couple days ago Mark
read the news a couple days ago Mark Zuckerberg announced that oculus rift is
Zuckerberg announced that oculus rift is
Zuckerberg announced that oculus rift is going to have a glove and they’re very
going to have a glove and they’re very
going to have a glove and they’re very excited about it and everyone thinks
excited about it and everyone thinks
excited about it and everyone thinks it’s new whoo but it actually happened
it’s new whoo but it actually happened
it’s new whoo but it actually happened in 1987 right so and it was called an
in 1987 right so and it was called an
in 1987 right so and it was called an iPhone back then which i think is
iPhone back then which i think is
iPhone back then which i think is hilarious so the reason that things
hilarious so the reason that things
hilarious so the reason that things didn’t take hold back then was because
didn’t take hold back then was because
didn’t take hold back then was because not everybody had computers the
not everybody had computers the
not everybody had computers the Computers they had certainly weren’t
Computers they had certainly weren’t
Computers they had certainly weren’t fast enough to be able to operate some
fast enough to be able to operate some
fast enough to be able to operate some of these programs and they didn’t have
of these programs and they didn’t have
of these programs and they didn’t have enough people actually experienced
enough people actually experienced
enough people actually experienced enough with computers to be able to
enough with computers to be able to
enough with computers to be able to create create additional content so that
create create additional content so that
create create additional content so that leads us to where we’re at today so
leads us to where we’re at today so
leads us to where we’re at today so today we have billions of dollars that’s
today we have billions of dollars that’s
today we have billions of dollars that’s being invested in the industry Facebook
being invested in the industry Facebook
being invested in the industry Facebook got involved in the last two years by
got involved in the last two years by
got involved in the last two years by purchasing oculus rift for 3.1 billion
purchasing oculus rift for 3.1 billion
purchasing oculus rift for 3.1 billion dollars PlayStation has a VR headset
dollars PlayStation has a VR headset
dollars PlayStation has a VR headset that’s out HTC vive has a headset
that’s out HTC vive has a headset
that’s out HTC vive has a headset Samsung gear allows you to use your
Samsung gear allows you to use your
Samsung gear allows you to use your phone with a mobile viewer so you can be
phone with a mobile viewer so you can be
phone with a mobile viewer so you can be in VR wherever you’d like
in VR wherever you’d like
in VR wherever you’d like and at the same time we’ve also come up
and at the same time we’ve also come up
and at the same time we’ve also come up with two different types of content so
with two different types of content so
with two different types of content so we have 360 images that you might see
we have 360 images that you might see
we have 360 images that you might see whenever you’re on Facebook in your feed
whenever you’re on Facebook in your feed
whenever you’re on Facebook in your feed those are the type of images that allow
those are the type of images that allow
those are the type of images that allow you to actually pan or move around to
you to actually pan or move around to
you to actually pan or move around to have a sense of being present somewhere
have a sense of being present somewhere
have a sense of being present somewhere but you don’t have the ability to
but you don’t have the ability to
but you don’t have the ability to actually move within that environment
actually move within that environment
actually move within that environment first is virtual reality which uses game
first is virtual reality which uses game
first is virtual reality which uses game engines to actually simulate you being
engines to actually simulate you being
engines to actually simulate you being in an environment and so you use virtual
in an environment and so you use virtual
in an environment and so you use virtual head-mounted displays or VR headsets
head-mounted displays or VR headsets
head-mounted displays or VR headsets like the oculus rift or the PlayStation
like the oculus rift or the PlayStation
like the oculus rift or the PlayStation VR headset or the HTC vive for you to be
VR headset or the HTC vive for you to be
VR headset or the HTC vive for you to be able to interact or to move within
able to interact or to move within
able to interact or to move within environments or games now the reason
environments or games now the reason
environments or games now the reason this is important is because this is the
this is important is because this is the
this is important is because this is the first time in history that when
first time in history that when
first time in history that when someone’s attempted to tell us a story
someone’s attempted to tell us a story
someone’s attempted to tell us a story that our interaction actually has the
that our interaction actually has the
that our interaction actually has the ability to change potentially change the
ability to change potentially change the
ability to change potentially change the outcome of the story so how are we using
outcome of the story so how are we using
outcome of the story so how are we using this technology
this technology
this technology right now we have enterprises they’re
right now we have enterprises they’re
right now we have enterprises they’re using it for training the military we
using it for training the military we
using it for training the military we have professional sports teams that are
have professional sports teams that are
have professional sports teams that are using it to train quarterbacks or
using it to train quarterbacks or
using it to train quarterbacks or different people inside of football
different people inside of football
different people inside of football teams you have doctors using it for
teams you have doctors using it for
teams you have doctors using it for surgeries and pain management and then
surgeries and pain management and then
surgeries and pain management and then you also have consumers who are
you also have consumers who are
you also have consumers who are consuming different pieces of content
consuming different pieces of content
consuming different pieces of content that are driven by Hollywood and also by
that are driven by Hollywood and also by
that are driven by Hollywood and also by the music industry so everyone’s really
the music industry so everyone’s really
the music industry so everyone’s really excited about VR who are also really
excited about VR who are also really
excited about VR who are also really really nervous because for the past
really nervous because for the past
really nervous because for the past generations of how we measured effective
generations of how we measured effective
generations of how we measured effective storytelling means we don’t know how to
storytelling means we don’t know how to
storytelling means we don’t know how to tell a story at the VR so what’s
tell a story at the VR so what’s
tell a story at the VR so what’s different what’s different is is that
different what’s different is is that
different what’s different is is that the devices that each of you have in
the devices that each of you have in
the devices that each of you have in your pocket
your pocket
your pocket right now has more computing power in it
right now has more computing power in it
right now has more computing power in it than the computers responsible for
than the computers responsible for
than the computers responsible for taking man to the moon for the very
taking man to the moon for the very
taking man to the moon for the very first time we have smaller processors we
first time we have smaller processors we
first time we have smaller processors we have more powerful displays that can
have more powerful displays that can
have more powerful displays that can generate more depth and color we have
generate more depth and color we have
generate more depth and color we have batteries that are able to last longer
batteries that are able to last longer
batteries that are able to last longer and to provide a bigger charge of energy
and to provide a bigger charge of energy
and to provide a bigger charge of energy and we also have this thing called the
and we also have this thing called the
and we also have this thing called the Internet
Internet
Internet with all the sudden allowed us to create
with all the sudden allowed us to create
with all the sudden allowed us to create and connect different pieces of content
and connect different pieces of content
and connect different pieces of content together and give all of us access the
together and give all of us access the
together and give all of us access the information that we otherwise wouldn’t
information that we otherwise wouldn’t
information that we otherwise wouldn’t have but at the same time as the
have but at the same time as the
have but at the same time as the Internet came out enable us to do this
Internet came out enable us to do this
Internet came out enable us to do this we also had the ability to start
we also had the ability to start
we also had the ability to start collecting information about engagement
collecting information about engagement
collecting information about engagement and if we look at the history of
and if we look at the history of
and if we look at the history of storytelling from the stories that were
storytelling from the stories that were
storytelling from the stories that were read to us from word-of-mouth over a
read to us from word-of-mouth over a
read to us from word-of-mouth over a radio to the images that were depicted
radio to the images that were depicted
radio to the images that were depicted to us on side of a television to the
to us on side of a television to the
to us on side of a television to the websites and the stories that we read on
websites and the stories that we read on
websites and the stories that we read on internet there’s an industry that’s been
internet there’s an industry that’s been
internet there’s an industry that’s been designed actually to study this measure
designed actually to study this measure
designed actually to study this measure and measure this and it’s called
and measure this and it’s called
and measure this and it’s called analytics or audience engagement so for
analytics or audience engagement so for
analytics or audience engagement so for example television it’s all about seeing
example television it’s all about seeing
example television it’s all about seeing how many or how large is your audience
how many or how large is your audience
how many or how large is your audience of people that are viewing for the
of people that are viewing for the
of people that are viewing for the internet it’s how many times do people
internet it’s how many times do people
internet it’s how many times do people come to your website or click on your
come to your website or click on your
come to your website or click on your YouTube video or social media how many
YouTube video or social media how many
YouTube video or social media how many likes or an Instagram do you get so the
likes or an Instagram do you get so the
likes or an Instagram do you get so the reason this is important is because over
reason this is important is because over
reason this is important is because over time we have learned that we can tell
time we have learned that we can tell
time we have learned that we can tell better stories by measuring how we
better stories by measuring how we
better stories by measuring how we interact with things but VR it’s the
interact with things but VR it’s the
interact with things but VR it’s the first time where we actually don’t know
first time where we actually don’t know
first time where we actually don’t know how people are interacting because we
how people are interacting because we
how people are interacting because we can’t see what they’re seeing so it’s
can’t see what they’re seeing so it’s
can’t see what they’re seeing so it’s created this conundrum of where we need
created this conundrum of where we need
created this conundrum of where we need to be able to provide more effective
to be able to provide more effective
to be able to provide more effective advertising opportunities to make
advertising opportunities to make
advertising opportunities to make stories better but at the same time how
stories better but at the same time how
stories better but at the same time how do we do that without violating your
do we do that without violating your
do we do that without violating your privacy as an end user how do we how do
privacy as an end user how do we how do
privacy as an end user how do we how do we enable brands to be able to tell
we enable brands to be able to tell
we enable brands to be able to tell better stories so you want to buy their
better stories so you want to buy their
better stories so you want to buy their products without them knowing all bunch
products without them knowing all bunch
products without them knowing all bunch of stuff about you that’s not necessary
of stuff about you that’s not necessary
of stuff about you that’s not necessary and kind of makes them seem rather
and kind of makes them seem rather
and kind of makes them seem rather creepy if you ask me so what my company
creepy if you ask me so what my company
creepy if you ask me so what my company is focused on is actually getting right
is focused on is actually getting right
is focused on is actually getting right on the front line of that in developing
on the front line of that in developing
on the front line of that in developing VR analytics tools that allow us to
VR analytics tools that allow us to
VR analytics tools that allow us to collect the information that brands and
collect the information that brands and
collect the information that brands and companies need so we can start telling
companies need so we can start telling
companies need so we can start telling better stories but at the same time
better stories but at the same time
better stories but at the same time making sure that your
making sure that your
making sure that your personal information isn’t given to them
personal information isn’t given to them
personal information isn’t given to them so this puts us in a spot where we look
so this puts us in a spot where we look
so this puts us in a spot where we look to you all is the future I’m Karl I’m a
to you all is the future I’m Karl I’m a
to you all is the future I’m Karl I’m a part of what’s called the Oregon Trail
part of what’s called the Oregon Trail
part of what’s called the Oregon Trail generation right so my generation we
generation right so my generation we
generation right so my generation we didn’t grow up with mobile devices we
didn’t grow up with mobile devices we
didn’t grow up with mobile devices we don’t we didn’t use them the same way
don’t we didn’t use them the same way
don’t we didn’t use them the same way that y’all that you all use them and
that y’all that you all use them and
that y’all that you all use them and it’s very very interesting to me that
it’s very very interesting to me that
it’s very very interesting to me that the way that VR headsets can be
the way that VR headsets can be
the way that VR headsets can be generated from the use of phones will be
generated from the use of phones will be
generated from the use of phones will be something that in the near future each
something that in the near future each
something that in the near future each of you will be able to access content
of you will be able to access content
of you will be able to access content whenever you’d like and you’ll also be
whenever you’d like and you’ll also be
whenever you’d like and you’ll also be able to create it
able to create it
able to create it so what we need in the future is more
so what we need in the future is more
so what we need in the future is more socially conscious innovation that comes
socially conscious innovation that comes
socially conscious innovation that comes from people that are your age that have
from people that are your age that have
from people that are your age that have a different understanding of what kind
a different understanding of what kind
a different understanding of what kind of story do you want to hear and what
of story do you want to hear and what
of story do you want to hear and what kind of advertisement do you want in
kind of advertisement do you want in
kind of advertisement do you want in front of you do you want to be able to
front of you do you want to be able to
front of you do you want to be able to have somebody sell something to you
have somebody sell something to you
have somebody sell something to you inside of VR while you’re playing a game
inside of VR while you’re playing a game
inside of VR while you’re playing a game or do you want the fact that you’ve
or do you want the fact that you’ve
or do you want the fact that you’ve played a game that later on there’s an
played a game that later on there’s an
played a game that later on there’s an advertisement that comes to you because
advertisement that comes to you because
advertisement that comes to you because you played the game and saw that product
you played the game and saw that product
you played the game and saw that product these are all things that you actually
these are all things that you actually
these are all things that you actually have the power to help change for the
have the power to help change for the
have the power to help change for the way that companies like mine do business
way that companies like mine do business
way that companies like mine do business because right now we don’t know the
because right now we don’t know the
because right now we don’t know the answers right and the beauty of this is
answers right and the beauty of this is
answers right and the beauty of this is that this is an opportunity for each of
that this is an opportunity for each of
that this is an opportunity for each of you to actually become an empowered
you to actually become an empowered
you to actually become an empowered consumer that changes the way that we
consumer that changes the way that we
consumer that changes the way that we tell stories so in conclusion I hope
tell stories so in conclusion I hope
tell stories so in conclusion I hope that some ago will explore VR feel free
that some ago will explore VR feel free
that some ago will explore VR feel free to come in and talk to us the VR demos
to come in and talk to us the VR demos
to come in and talk to us the VR demos that are be going on in the next 20
that are be going on in the next 20
that are be going on in the next 20 minutes and remember that if you want to
minutes and remember that if you want to
minutes and remember that if you want to get involved to be a responsible
get involved to be a responsible
get involved to be a responsible storyteller because the power of
storyteller because the power of
storyteller because the power of immersion is the power to bring somebody
immersion is the power to bring somebody
immersion is the power to bring somebody into a place that they’ve never been and
into a place that they’ve never been and
into a place that they’ve never been and that is a very very incredible
that is a very very incredible
that is a very very incredible opportunity but with it comes
opportunity but with it comes
opportunity but with it comes responsibility so in closing remember
responsibility so in closing remember
responsibility so in closing remember the sword of Damocles it’s not just a VR
the sword of Damocles it’s not just a VR
the sword of Damocles it’s not just a VR headset it was it was a kind warning to
headset it was it was a kind warning to
headset it was it was a kind warning to all of us to the remember that with
all of us to the remember that with
all of us to the remember that with great power and responsibility and the
great power and responsibility and the
great power and responsibility and the fortune that come come from VR that we
fortune that come come from VR that we
fortune that come come from VR that we must be cognizant of its dangers and we
must be cognizant of its dangers and we
must be cognizant of its dangers and we should be responsible on how we exercise
should be responsible on how we exercise
should be responsible on how we exercise those powers thank you
those powers thank you
those powers thank you [Applause]
”
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