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Inspiring People To Do Their Life’s Work | Ashish Toshniwal | TEDxVail


I was ready to retire at the age of 22

I was ready to retire at the age of 22 however it turns out making fifty seven

however it turns out making fifty seven

however it turns out making fifty seven thousand two hundred and fifty dollars

thousand two hundred and fifty dollars

thousand two hundred and fifty dollars after one year doesn’t cut it that’s

after one year doesn’t cut it that’s

after one year doesn’t cut it that’s what that salary felt like it felt like

what that salary felt like it felt like

what that salary felt like it felt like true independence as you can tell from

true independence as you can tell from

true independence as you can tell from my color and accent I’m from India I

my color and accent I’m from India I

my color and accent I’m from India I grew up in a house of fourteen people

grew up in a house of fourteen people

grew up in a house of fourteen people and don’t get me wrong

don’t get me wrong my childhood was

don’t get me wrong my childhood was wonderful and I have lot to thank my

wonderful and I have lot to thank my

wonderful and I have lot to thank my family every day for who I am today

family every day for who I am today

family every day for who I am today but from the very early age I have been

but from the very early age I have been

but from the very early age I have been moved by this idea of independence

moved by this idea of independence

moved by this idea of independence that’s why I came

that’s why I came

that’s why I came 8,000 miles away the u.s. to study that

8,000 miles away the u.s. to study that

8,000 miles away the u.s. to study that first job that first paycheck meant so

first job that first paycheck meant so

first job that first paycheck meant so much the year was 2005 the job was at a

much the year was 2005 the job was at a

much the year was 2005 the job was at a computer company I was really happy to

computer company I was really happy to

computer company I was really happy to be there and those 14-hour days felt

be there and those 14-hour days felt

be there and those 14-hour days felt like it was totally worth it and then

like it was totally worth it and then

like it was totally worth it and then something changed my time my hours spent

something changed my time my hours spent

something changed my time my hours spent in the aisles between the racks of

in the aisles between the racks of

in the aisles between the racks of servers felt meaningless I wasn’t sure

servers felt meaningless I wasn’t sure

servers felt meaningless I wasn’t sure why I was doing what I was doing and

why I was doing what I was doing and

why I was doing what I was doing and then I realized work has two purposes

then I realized work has two purposes

then I realized work has two purposes one to get paid and second is the deeper

one to get paid and second is the deeper

one to get paid and second is the deeper purpose of actually connecting with what

purpose of actually connecting with what

purpose of actually connecting with what what the work stands for and how does it

what the work stands for and how does it

what the work stands for and how does it make a difference in other people’s

make a difference in other people’s

make a difference in other people’s lives and as I left my employment world

lives and as I left my employment world

lives and as I left my employment world to start my own company I realized that

to start my own company I realized that

to start my own company I realized that the burden of purpose is not only on

the burden of purpose is not only on

the burden of purpose is not only on those who seek it but it’s also on those

those who seek it but it’s also on those

those who seek it but it’s also on those who provide it

who provide it

who provide it our company based in Bay Area we are 270

our company based in Bay Area we are 270

our company based in Bay Area we are 270 people and what we do is we work with

people and what we do is we work with

people and what we do is we work with brands design digital experiences like

brands design digital experiences like

brands design digital experiences like apps websites recommendation engine and

apps websites recommendation engine and

apps websites recommendation engine and as the CEO founder it’s my job to tell

as the CEO founder it’s my job to tell

as the CEO founder it’s my job to tell my team what is the big lie and what is

my team what is the big lie and what is

my team what is the big lie and what is the purpose behind every project and it

the purpose behind every project and it

the purpose behind every project and it has to be beyond a paycheck and a set of

has to be beyond a paycheck and a set of

has to be beyond a paycheck and a set of deadlines and it’s important for a few

deadlines and it’s important for a few

deadlines and it’s important for a few reasons we are in the middle of high

reasons we are in the middle of high

reasons we are in the middle of high tech high tech area and in a 15-mile

tech high tech area and in a 15-mile

tech high tech area and in a 15-mile radius we have Google Facebook and Apple

radius we have Google Facebook and Apple

radius we have Google Facebook and Apple I don’t know if you know they’ve got

I don’t know if you know they’ve got

I don’t know if you know they’ve got money and I believe that our people can

money and I believe that our people can

money and I believe that our people can get a job anywhere and we bootstrapped

get a job anywhere and we bootstrapped

get a job anywhere and we bootstrapped the company since day one couple of us

the company since day one couple of us

the company since day one couple of us have paid salaries through our own money

have paid salaries through our own money

have paid salaries through our own money though we are on a much better footing

though we are on a much better footing

though we are on a much better footing today but that that mentality never

today but that that mentality never

today but that that mentality never leaves and and I feel that the if the

leaves and and I feel that the if the

leaves and and I feel that the if the team understands what the bigger

team understands what the bigger

team understands what the bigger relevance is they’ll go above and beyond

relevance is they’ll go above and beyond

relevance is they’ll go above and beyond as Mark Twain said your two most

as Mark Twain said your two most

as Mark Twain said your two most important days of your life the day when

important days of your life the day when

important days of your life the day when you’re born and the same day when you

you’re born and the same day when you

you’re born and the same day when you find out why why makes it important for

find out why why makes it important for

find out why why makes it important for instance we work with a healthcare

instance we work with a healthcare

instance we work with a healthcare provider they are they own more than 200

provider they are they own more than 200

provider they are they own more than 200 and 250 hospitals in the country and

and 250 hospitals in the country and

and 250 hospitals in the country and shortage it’s our job to implement the

shortage it’s our job to implement the

shortage it’s our job to implement the best feature and the best functionality

best feature and the best functionality

best feature and the best functionality but there’s a deeper meaning to what we

but there’s a deeper meaning to what we

but there’s a deeper meaning to what we are doing this client is responsible for

are doing this client is responsible for

are doing this client is responsible for 5% of newborn babies in America our work

5% of newborn babies in America our work

5% of newborn babies in America our work truly impacts lives and this is our

truly impacts lives and this is our

truly impacts lives and this is our opportunity to make a difference in in

opportunity to make a difference in in

opportunity to make a difference in in in these babies lives and the first-time

in these babies lives and the first-time

in these babies lives and the first-time experience of parents who will always

experience of parents who will always

experience of parents who will always remember this moment all their lives as

remember this moment all their lives as

remember this moment all their lives as a father of two I clearly

a father of two I clearly

a father of two I clearly member when my two boys were born those

member when my two boys were born those

member when my two boys were born those two moments are probably the most

two moments are probably the most

two moments are probably the most important moments of my lifetime and

important moments of my lifetime and

important moments of my lifetime and here’s the side here’s the other side of

here’s the side here’s the other side of

here’s the side here’s the other side of purpose which is that as employers it’s

purpose which is that as employers it’s

purpose which is that as employers it’s our job to give a bigger context to work

our job to give a bigger context to work

our job to give a bigger context to work and a deeper meaning every day and

and a deeper meaning every day and

and a deeper meaning every day and here’s the side of here’s the side of

here’s the side of here’s the side of

here’s the side of here’s the side of purpose which gets missed all the time

purpose which gets missed all the time

purpose which gets missed all the time which is consistency you know my friends

which is consistency you know my friends

which is consistency you know my friends tell me that I the stuff the timing of

tell me that I the stuff the timing of

tell me that I the stuff the timing of me starting the company was perfect and

me starting the company was perfect and

me starting the company was perfect and I tell them yes it was perfectly bad

I tell them yes it was perfectly bad

I tell them yes it was perfectly bad timing this is when I started my company

timing this is when I started my company

timing this is when I started my company exactly nine years ago in Feb of 2009 we

exactly nine years ago in Feb of 2009 we

exactly nine years ago in Feb of 2009 we tried to raise money we couldn’t in fact

tried to raise money we couldn’t in fact

tried to raise money we couldn’t in fact we were two weeks away twice to run out

we were two weeks away twice to run out

we were two weeks away twice to run out of cash and I can tell you with utmost

of cash and I can tell you with utmost

of cash and I can tell you with utmost certainty that I am the guy in this room

certainty that I am the guy in this room

certainty that I am the guy in this room who’s been fired the most number of

who’s been fired the most number of

who’s been fired the most number of times by the clients especially those

times by the clients especially those

times by the clients especially those first two years by that time life truly

first two years by that time life truly

first two years by that time life truly sucked you know things changed gradually

sucked you know things changed gradually

sucked you know things changed gradually and after four years of I have no idea

and after four years of I have no idea

and after four years of I have no idea what the hell I’m doing the fifth year

what the hell I’m doing the fifth year

what the hell I’m doing the fifth year was different the business tripled since

was different the business tripled since

was different the business tripled since then we have grown the company to 270

then we have grown the company to 270

then we have grown the company to 270 people across five offices and it felt

people across five offices and it felt

people across five offices and it felt like I’ve become an overnight success

like I’ve become an overnight success

like I’ve become an overnight success which took five years and during this

which took five years and during this

which took five years and during this journey something very special happened

journey something very special happened

journey something very special happened you know we were you were designing this

you know we were you were designing this

you know we were you were designing this app to teach kids ABCD one two three

app to teach kids ABCD one two three

app to teach kids ABCD one two three four this was an iPad app very early

four this was an iPad app very early

four this was an iPad app very early days and we push it out on the App Store

days and we push it out on the App Store

days and we push it out on the App Store and in 48 hours we’d get this email I

and in 48 hours we’d get this email I

and in 48 hours we’d get this email I love what you’re doing thank you

love what you’re doing thank you

love what you’re doing thank you let me know if we can help Steve I swear

let me know if we can help Steve I swear

let me know if we can help Steve I swear to God when we got this email we didn’t

to God when we got this email we didn’t

to God when we got this email we didn’t we felt like someone is messing around

we felt like someone is messing around

we felt like someone is messing around with us and this email was game-changing

with us and this email was game-changing

with us and this email was game-changing and as I said consistency is a big

and as I said consistency is a big

and as I said consistency is a big reason for my life’s work of building

reason for my life’s work of building

reason for my life’s work of building this company love happens over time you

this company love happens over time you

this company love happens over time you don’t earn the love of your wife or

don’t earn the love of your wife or

don’t earn the love of your wife or husband because you had that one

husband because you had that one

husband because you had that one touching moment you you you gave that

touching moment you you you gave that

touching moment you you you gave that one expensive gift or that bouquet of

one expensive gift or that bouquet of

one expensive gift or that bouquet of flowers it happens over time you work on

flowers it happens over time you work on

flowers it happens over time you work on that relationship every single day same

that relationship every single day same

that relationship every single day same with friendship same with trust once you

with friendship same with trust once you

with friendship same with trust once you stop working on it it dies and you know

stop working on it it dies and you know

stop working on it it dies and you know if you look at the top business leaders

if you look at the top business leaders

if you look at the top business leaders in the world Steve Jobs Bill Gates Jeff

in the world Steve Jobs Bill Gates Jeff

in the world Steve Jobs Bill Gates Jeff Bezos there’s one thing in common

Bezos there’s one thing in common

Bezos there’s one thing in common they have been working on they’re

they have been working on they’re

they have been working on they’re calling over 20 to 40 years consistently

calling over 20 to 40 years consistently

calling over 20 to 40 years consistently their life’s work is accumulation of

their life’s work is accumulation of

their life’s work is accumulation of small things over extended period of

small things over extended period of

small things over extended period of time and here’s the best part you don’t

time and here’s the best part you don’t

time and here’s the best part you don’t have to launch rocket or even car in the

have to launch rocket or even car in the

have to launch rocket or even car in the orbit like Elon Musk you don’t have to

orbit like Elon Musk you don’t have to

orbit like Elon Musk you don’t have to launch big businesses it can be done by

launch big businesses it can be done by

launch big businesses it can be done by anybody in fact it can be done by each

anybody in fact it can be done by each

anybody in fact it can be done by each one of us if we can connect with the

one of us if we can connect with the

one of us if we can connect with the deeper purpose of how we are making a

deeper purpose of how we are making a

deeper purpose of how we are making a difference in other people’s lives and

difference in other people’s lives and

difference in other people’s lives and we have to do it or an extended period

we have to do it or an extended period

we have to do it or an extended period of time

of time

of time for instance a teacher is making a

for instance a teacher is making a

for instance a teacher is making a massive difference in the lives of kids

massive difference in the lives of kids

massive difference in the lives of kids and not just that the teacher is

and not just that the teacher is

and not just that the teacher is influencing those kids but actually is

influencing those kids but actually is

influencing those kids but actually is building the future of this world same

building the future of this world same

building the future of this world same with a barista is the first point of

with a barista is the first point of

with a barista is the first point of contact for hundreds of people

contact for hundreds of people

contact for hundreds of people before they go to work and that that

before they go to work and that that

before they go to work and that that moment can influence how the day unfolds

moment can influence how the day unfolds

moment can influence how the day unfolds I believe today that when I walk into

I believe today that when I walk into

I believe today that when I walk into work every day and I if I get this

work every day and I if I get this

work every day and I if I get this feeling of this is my opportunity to

feeling of this is my opportunity to

feeling of this is my opportunity to make a difference in other people’s

make a difference in other people’s

make a difference in other people’s lives and I am lead to do its work

lives and I am lead to do its work

lives and I am lead to do its work versus the feeling I used to get in my

versus the feeling I used to get in my

versus the feeling I used to get in my first job which was I got to do this

first job which was I got to do this

first job which was I got to do this work I had to earn a living because it’s

work I had to earn a living because it’s

work I had to earn a living because it’s a requirement I hope you guys have found

a requirement I hope you guys have found

a requirement I hope you guys have found your life’s work if not it’s time to

your life’s work if not it’s time to

your life’s work if not it’s time to look thank you

look thank you

look thank you [Applause]

[Applause]

[Applause] [Music]

Oh

Oh [Music]

”

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