a society
have a movie
where we have tv shows are very
Entrepreneurship where we in facebook every
be confronted with people the day
next business opportunity 1
want to present something there
want to pull into it
Entrepreneurship is becoming more commonplace
in germany yes what tends
no just happy entrepreneur
entrepreneur strong country is cultural
conditionally and in 2016 is the current
stood the current negative the
The story you get tells you
the entrepreneurship thinks or
think about something new to found
and I’m sure somehow has
everyone at some point about it
thought it would be something too
Start a company to start it then
maybe discarded again
that may be because that generative the
we hear today that his subject is called
must the next zuckerberg because the
next elon musk neckar steve jobs
be something completely new bring yes
a completely new technology either
formates disruptive is a whole
industry changed from the ground up and
just knock everything over there
and that gives a big problem
accompanied
namely the fact that with the
most people when at the
think about what to found
this thought comes up i just have
no idea yes most of us
can not afford it due
the progress we made
from the whole technological detail
is something completely new to bring out
yes and if you do not know anything new
Idea, however, also believed
You have to find something new
bring and become the next star
in the open sky then you leave it
may simply be one then
is unsettled and starts with it
and those false negatives of apps and
start ups selling the four billion
yes, the very new idea had that
the individual were aware of and the
generative can deter one of them
something to start something maybe
Company changes what life does
other people maybe company
changed and I have for myself
found out that we give with that one
not necessarily a new idea needs
that also that something completely different arrives
what is the job is entrepreneur what
his real core task
what is really important now
what matters is the right one
Offer or product with the right one
message with the right message
behind it at the right time and timing
is also very important to the
right way to the right one
channel with the correct signals too
apply and bring it to the man
because as long as you do not win a customer
has for an offer you have de facto
No one helped no matter how good that
Product is and the focus is mostly
the offer innovative is mostly
the offer thinks about what
Can I create something new? What can not ?
to do so well
want to have everything but in many
It is not what it is
arrives because there is another thing
you just really penetrate
you have to understand you always buy buys
always the cat in the bag product quality
and what you offer that you experience
Not
before they took money in hand
bought something
you can read so many tests you want
You can read reviews online
you can get quite youtube channels
look is only with the analysis and
the proven fanatic and so on
but not before you get it
you did not know how to do it yourself
The quality is something of a thing
at the offer of service
product that means as an entrepreneur
It is much more important that you are buying too
realize as the product quality
almost to make
theoretically you could do anything
sell as long as the front with the
Embassy does not work out
nothing, of course, has the quality
be right
but that wrong focus on that
product ensures that many are very
Good deals very well thought out
ideas never reach the end user
reach the people
they are meant for you
can barged ships and the
big insight that I had was
People who have not talked to me people
helped is that nothing new
It does not have to invent a new big one
technology be as long as you get closer to
it’s the customer’s turn to try
to reach
99.9 percent appreciated
All companies do not do anything new
do not invent anything new
they do not do anything new, they do that
others have done before and
we actually success factor is the
embassy the way the
People reach the way that
They even reach the people because
it fail almost all business on
sales they do not make any sales
reach nobody
And that does not just apply to companies
This also applies to everyday life when you
wants to help someone
but it’s just not the hinbekommt
people in the right fashion style
to address
you can not move anything while
still do one as a human
job
and that’s why it’s important
this one to go deeper and do it
There are two questions that change everything
Not only can companies do it, too
private and there must always find out
what the audience wants to achieve
really really moving and above all
why there are two just wondering
wants to give the evening really has
very very much can change
the first question is what are yours
biggest problems regarding the
Topics we talk about
In my case, what are your biggest
problems in study
we have some standing there in the evening here
I said others too
Residents once studied until 2011 and that
is very diverse for everyone
problems are different but there are
again and again community pattern the
attract attention on the then refer
You can really people in the broad
mass help pictures an embassy
broad as possible which outwardly
wants to wear
The second question is much more important
what is your motivation behind yours
interest in the topic what moves deeply
in its core really not that
I can appeal to people on one
reach completely different level and they
to do something to move
to come to act and perhaps
to work for yourself in your life
and learning to go under the surface is yes
if you really look like one
message really needs to arrive then
a message on several levels
aspiring to take place as on the
sachebene the sachebene what was something
It’s all about what you offer what you do
that’s really been that, after
outside so what looks over the
wasseroberfläche quasi it is still
a whole lot more level
we can ask ourselves in what way
and wisely finds this transformation
instead of this point this away from a to
b want this product offers
Services
What can you do for what you are
actually achieve what the end goal and
the question of course why do you do that
and I brought a few examples
just to make it clear is the
almost more important than that
behind really happened to the person
just to make her roll mainz
and for the students here just to
example is my own field research
what now show are things that are
evidenced by surveys
These are words that my audience has
with given and I am therefore so
successful what i do with everything
I do as a consultant for my
Customers because I just know that
When I return the words to someone
unlike me in the broad masses
plays when I know that the
quintessenz before of everything in
a field in the audience does so
that really reflects and people really
achieve an example i help with this
to write better grades in the study in
I step by step to show
the learning enders that the way
we’ll never go down with that again
stress and time pressure nights on
desk, career, career
and have it better than your parents
who can feel like a student
I would have asked a little
I said please tutoring now can
interested that is more relevant i see
this here every day in the broad mass
because I turn advertisements into that
text uses this art and i see where
really click on people
what you do not click and the words
she gives back to herself
they have reacted to
first time another example
another business I take care of where
it’s about losing weight for women
in the middle age so the weight
watchers generation online
just neglected by one
few companies
I help it permanently fat too
burn and lose weight
by having one of your 60 days
gradually change the diet
is the way we go with you
quickly fitter healthy healthier again
and feel more active and finally again
on the playground with your children
can keep up or finally back in
a normal shop clothes and one
find clothes size
or finally go up stairs again
can be office and i for the elevator
did not have to top up
gossip that’s sweaty are
the words people use with us
speak when we ask them what their
biggest problems are and most of all
why you are looking for a solution
it goes much deeper and most
companies in germany most
People stay up above the surface
arise
a last example a bit
everyday is easy to show
how different a generic advertising can be
if you could just go deeper
would
We make sure that you play all games
The Bundesliga received live at home
we can give them one by one
special offer for tv abo number makes
so normal
so they do not miss a single game
almost sitting in the first row and
after a 13 0 home win of their club
on monday in the office can have a say because
they did not miss and that is
the things really move people
that really matters when you do
wants to reach someone
that means a good product is a good one
Offer a good service or
whatever one does so in everyday life and
tried to influence others
to help deliver more value
the whole the intention behind the
quality is not enough
in case of doubt, people are not
reached is the main the main problem
to take care of yourself is
that they may have something up
this product will focus that perfectly
and then round it but never from
get ground because they are your audience
do not reach because they do not understand
that really makes people tick
one believes the man has a clue about that
what is moving today
but it is also completely something
I have another example
yesterday still heard from the
real estate for which is advertised
with that mobile as a capital investment
can look at
we actually choose words
should invest real estate with it
your children have something of the goal
really people can network to which the
Notice from me as a pulse in the middle of
not only if you can not do it yourself
If you want to know , do not want to do that
maybe apply in a company
wanted to be more effective in ours
customers but also as thoughts
to think about how can i deal with
an important message
situation affecting me with others
want
really give her something then only then
creates more value if the performance
or the value is transported
will be at the place of his destination
Thank you very much
”
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