Innovation: the pot of gold at the end of the rainbow | Davide Caffi | TEDxWoking

good morning I start with a question and

good morning I start with a question and I thought can anyone tell me what this

I thought can anyone tell me what this

I thought can anyone tell me what this is what type of box good I think we got

is what type of box good I think we got

is what type of box good I think we got the first point right so um I didn’t

the first point right so um I didn’t

the first point right so um I didn’t really know how to approach my talk to

really know how to approach my talk to

really know how to approach my talk to start with so I thought I would bring a

start with so I thought I would bring a

start with so I thought I would bring a friend

friend

friend so black box and I have been friends for

so black box and I have been friends for

so black box and I have been friends for almost 16 years from the very beginning

almost 16 years from the very beginning

almost 16 years from the very beginning of my university time to my time in the

of my university time to my time in the

of my university time to my time in the United States from aerospace to

United States from aerospace to

United States from aerospace to automotive and for those of you well

automotive and for those of you well

automotive and for those of you well that don’t really know they’re not very

that don’t really know they’re not very

that don’t really know they’re not very exposed to software engineering my job

exposed to software engineering my job

exposed to software engineering my job is a my my main job is software testing

is a my my main job is software testing

is a my my main job is software testing and one of the technical terms in

and one of the technical terms in

and one of the technical terms in software testing is black box testing so

software testing is black box testing so

software testing is black box testing so you have your own system your black box

you have your own system your black box

you have your own system your black box you stimulate it with whatever input and

you stimulate it with whatever input and

you stimulate it with whatever input and you just look at the output and but you

you just look at the output and but you

you just look at the output and but you have no idea you cannot the rule of the

have no idea you cannot the rule of the

have no idea you cannot the rule of the game is that you have no idea what’s

game is that you have no idea what’s

game is that you have no idea what’s inside and sometimes it’s something else

inside and sometimes it’s something else

inside and sometimes it’s something else people think that since I’ve been

people think that since I’ve been

people think that since I’ve been working with the with highly

working with the with highly

working with the with highly technological objects helicopters and

technological objects helicopters and

technological objects helicopters and sports cars that innovation is right

sports cars that innovation is right

sports cars that innovation is right there ready for me to access it live in

there ready for me to access it live in

there ready for me to access it live in it and actually it is true so today I

it and actually it is true so today I

it and actually it is true so today I want to take you on this journey to show

want to take you on this journey to show

want to take you on this journey to show you what is inside that box and to take

you what is inside that box and to take

you what is inside that box and to take you to the other side of the on all the

you to the other side of the on all the

you to the other side of the on all the way to them at the pot of gold so first

way to them at the pot of gold so first

way to them at the pot of gold so first of all let me tell you what innovation

of all let me tell you what innovation

of all let me tell you what innovation is it might be obvious to you but

is it might be obvious to you but

is it might be obvious to you but innovation is basically the concept of

innovation is basically the concept of

innovation is basically the concept of introducing anything near it could be a

introducing anything near it could be a

introducing anything near it could be a process it could be a new system it

process it could be a new system it

process it could be a new system it could be a new product it could be

could be a new product it could be

could be a new product it could be anything actually but it doesn’t write

anything actually but it doesn’t write

anything actually but it doesn’t write it doesn’t really come like a light bulb

it doesn’t really come like a light bulb

it doesn’t really come like a light bulb moment you don’t really wake up have

moment you don’t really wake up have

moment you don’t really wake up have your coffee and they’re your innovation

your coffee and they’re your innovation

your coffee and they’re your innovation it doesn’t work like that

it doesn’t work like that

it doesn’t work like that so usually innovation comes whenever you

so usually innovation comes whenever you

so usually innovation comes whenever you have different elements that together

have different elements that together

have different elements that together they just joined to each other smoothly

they just joined to each other smoothly

they just joined to each other smoothly and and then you can turn on the light

and and then you can turn on the light

and and then you can turn on the light so I used to I use this analogy of the

so I used to I use this analogy of the

so I used to I use this analogy of the four pillars of innovation and I used

four pillars of innovation and I used

four pillars of innovation and I used them as a team the workplace the product

them as a team the workplace the product

them as a team the workplace the product and the metal itself and let me call

and the metal itself and let me call

and the metal itself and let me call this four elements the rainbow of

this four elements the rainbow of

this four elements the rainbow of innovation if this is still not very

innovation if this is still not very

innovation if this is still not very clear to you just a bit up in the air

clear to you just a bit up in the air

clear to you just a bit up in the air concept let me use a graphical example I

concept let me use a graphical example I

concept let me use a graphical example I love art and I love money

love art and I love money

love art and I love money Monet together with the other

Monet together with the other

Monet together with the other Impressionists basically change art and

Impressionists basically change art and

Impressionists basically change art and there is a reason why we still enjoy

there is a reason why we still enjoy

there is a reason why we still enjoy their exhibitions that we just go to the

their exhibitions that we just go to the

their exhibitions that we just go to the rare painting we might have their

rare painting we might have their

rare painting we might have their background our on our phone because in

background our on our phone because in

background our on our phone because in the end they were innovative but let’s

the end they were innovative but let’s

the end they were innovative but let’s see if the four elements actually work

see if the four elements actually work

see if the four elements actually work with money and the Impressionists first

with money and the Impressionists first

with money and the Impressionists first of all the team what money was is one of

of all the team what money was is one of

of all the team what money was is one of those but I’m sure you might know money

those but I’m sure you might know money

those but I’m sure you might know money Renoir Suzanne van Gogh and the work

Renoir Suzanne van Gogh and the work

Renoir Suzanne van Gogh and the work place

place

place well they used to hang around Paris

well they used to hang around Paris

well they used to hang around Paris Paris was the place to be to to

Paris was the place to be to to

Paris was the place to be to to basically run this revolution around

basically run this revolution around

basically run this revolution around painting the product the product was

painting the product the product was

painting the product the product was imagine that you you have one day and

imagine that you you have one day and

imagine that you you have one day and you paint about the king the Queen a

you paint about the king the Queen a

you paint about the king the Queen a very static element and then one day the

very static element and then one day the

very static element and then one day the next day you just look at your your your

next day you just look at your your your

next day you just look at your your your work of art is just a glimpse like an

work of art is just a glimpse like an

work of art is just a glimpse like an impression and the impression will

impression and the impression will

impression and the impression will change every day you look at the same

change every day you look at the same

change every day you look at the same scene it would be always be different

scene it would be always be different

scene it would be always be different and the method

and the method

and the method well you look from

well you look from

well you look from the Renaissance painters and then you

the Renaissance painters and then you

the Renaissance painters and then you look at Monet and the actual technique

look at Monet and the actual technique

look at Monet and the actual technique is completely different you go with

is completely different you go with

is completely different you go with thick brushes very at the first sight

thick brushes very at the first sight

thick brushes very at the first sight very imprecise but they deliver this

very imprecise but they deliver this

very imprecise but they deliver this impression so how does all this mean

impression so how does all this mean

impression so how does all this mean what does it mean what can you take back

what does it mean what can you take back

what does it mean what can you take back home I’m sure you will not just go and

home I’m sure you will not just go and

home I’m sure you will not just go and around and paint whence means there you

around and paint whence means there you

around and paint whence means there you will not go to Paris but you can surely

will not go to Paris but you can surely

will not go to Paris but you can surely find the elements of the rainbow every

find the elements of the rainbow every

find the elements of the rainbow every time you go and do your things you live

time you go and do your things you live

time you go and do your things you live your life so I would just go together

your life so I would just go together

your life so I would just go together with you I will just go back to the four

with you I will just go back to the four

with you I will just go back to the four pillars so the first pillar the team and

pillars so the first pillar the team and

pillars so the first pillar the team and I will describe to you the four pillars

I will describe to you the four pillars

I will describe to you the four pillars through four stories personal stories so

through four stories personal stories so

through four stories personal stories so the first pillar the team I call it the

the first pillar the team I call it the

the first pillar the team I call it the yellow pillar my favorite color so then

yellow pillar my favorite color so then

yellow pillar my favorite color so then the story around the the the team pillar

the story around the the the team pillar

the story around the the the team pillar is that goes back to my mentoring time

is that goes back to my mentoring time

is that goes back to my mentoring time here I am going I had the amazing

here I am going I had the amazing

here I am going I had the amazing opportunity to be mentored at work and I

opportunity to be mentored at work and I

opportunity to be mentored at work and I wanted to become a better manager and so

wanted to become a better manager and so

wanted to become a better manager and so I go like I want to do this I want to do

I go like I want to do this I want to do

I go like I want to do this I want to do that I want to learn not to deal with

that I want to learn not to deal with

that I want to learn not to deal with people and then I have my mentor in

people and then I have my mentor in

people and then I have my mentor in front of me just eat grab a pen and drew

front of me just eat grab a pen and drew

front of me just eat grab a pen and drew this rectangle on a piece of paper and

this rectangle on a piece of paper and

this rectangle on a piece of paper and he asked me who do you think you are in

he asked me who do you think you are in

he asked me who do you think you are in this rectangle like I don’t know so I’m

this rectangle like I don’t know so I’m

this rectangle like I don’t know so I’m not going to take you on the six-month

not going to take you on the six-month

not going to take you on the six-month mentoring

mentoring

mentoring today but like a summary she said the

today but like a summary she said the

today but like a summary she said the rectangle is a typical and easy way to

rectangle is a typical and easy way to

rectangle is a typical and easy way to describe a team you might have the

describe a team you might have the

describe a team you might have the extroverted people at the corner they

extroverted people at the corner they

extroverted people at the corner they are ready for a change they look for a

are ready for a change they look for a

are ready for a change they look for a change they have you have the

change they have you have the

change they have you have the introverted people right in the middle

introverted people right in the middle

introverted people right in the middle they are just comfortable and without

they are just comfortable and without

they are just comfortable and without external noise and then you have the

external noise and then you have the

external noise and then you have the team manager that actually hits his or

team manager that actually hits his or

team manager that actually hits his or her own role is to grab the corners make

her own role is to grab the corners make

her own role is to grab the corners make them bigger bigger and bigger so you

them bigger bigger and bigger so you

them bigger bigger and bigger so you hear very often this idea of thinking

hear very often this idea of thinking

hear very often this idea of thinking outside of the box you need to design

outside of the box you need to design

outside of the box you need to design box before you get outside second pillar

box before you get outside second pillar

box before you get outside second pillar the workplace the blue pillar the story

the workplace the blue pillar the story

the workplace the blue pillar the story behind this is just my one day at work

behind this is just my one day at work

behind this is just my one day at work for me so every day I go for lunch like

for me so every day I go for lunch like

for me so every day I go for lunch like nothing crazy about this nothing special

nothing crazy about this nothing special

nothing crazy about this nothing special but the I’m lucky that every time I go

but the I’m lucky that every time I go

but the I’m lucky that every time I go for lunch I walk by the trophies so um

for lunch I walk by the trophies so um

for lunch I walk by the trophies so um [Music]

[Music]

[Music] nothing no not every day you you have

nothing no not every day you you have

nothing no not every day you you have everything amazing at work something

everything amazing at work something

everything amazing at work something might go wrong you might have blocking

might go wrong you might have blocking

might go wrong you might have blocking points here and there but it’s

points here and there but it’s

points here and there but it’s constantly good to just go back and

constantly good to just go back and

constantly good to just go back and remember what you have done well what

remember what you have done well what

remember what you have done well what you celebrate how you want in the past

you celebrate how you want in the past

you celebrate how you want in the past in the present and then if you pick on

in the present and then if you pick on

in the present and then if you pick on the habit what happens in the future

the habit what happens in the future

the habit what happens in the future before I even go for lunch I need to get

before I even go for lunch I need to get

before I even go for lunch I need to get to work so then the other element that

to work so then the other element that

to work so then the other element that is beautiful is the way I go from my the

is beautiful is the way I go from my the

is beautiful is the way I go from my the cycle rack to my desk it’s a completely

cycle rack to my desk it’s a completely

cycle rack to my desk it’s a completely white corridor and it’s amazing how that

white corridor and it’s amazing how that

white corridor and it’s amazing how that structure allows me to just leave behind

structure allows me to just leave behind

structure allows me to just leave behind all the stress all the anger all the bad

all the stress all the anger all the bad

all the stress all the anger all the bad feelings that I had before work and

feelings that I had before work and

feelings that I had before work and allow me to concentrate ready to go to

allow me to concentrate ready to go to

allow me to concentrate ready to go to perform at my desk to do hopefully good

perform at my desk to do hopefully good

perform at my desk to do hopefully good cars in my case but it could be anything

cars in my case but it could be anything

cars in my case but it could be anything the third pillar the product so I call

the third pillar the product so I call

the third pillar the product so I call it the the right pillar another story so

it the the right pillar another story so

it the the right pillar another story so like my job as a software tester is just

like my job as a software tester is just

like my job as a software tester is just to I’m imagining that I am sitting there

to I’m imagining that I am sitting there

to I’m imagining that I am sitting there in front of my test bench and cover

in front of my test bench and cover

in front of my test bench and cover surrounded by wires and stuff my job is

surrounded by wires and stuff my job is

surrounded by wires and stuff my job is to find bugs in the software and

to find bugs in the software and

to find bugs in the software and potentially could be really boring so I

potentially could be really boring so I

potentially could be really boring so I had to find the beauty behind what I do

had to find the beauty behind what I do

had to find the beauty behind what I do every day so and so I was looking for my

every day so and so I was looking for my

every day so and so I was looking for my inspiration one day I

inspiration one day I

inspiration one day I in discussing at the coffee machine and

in discussing at the coffee machine and

in discussing at the coffee machine and the I’ve been told that our vehicles are

the I’ve been told that our vehicles are

the I’ve been told that our vehicles are inspired by animals and my own wow

inspired by animals and my own wow

inspired by animals and my own wow that’s cool and and so so then I was

that’s cool and and so so then I was

that’s cool and and so so then I was looking so where is the shark where is

looking so where is the shark where is

looking so where is the shark where is the animal what am I looking for and so

the animal what am I looking for and so

the animal what am I looking for and so since that point on every time I look at

since that point on every time I look at

since that point on every time I look at the car and every time there is a new

the car and every time there is a new

the car and every time there is a new product coming into the pipeline I’m

product coming into the pipeline I’m

product coming into the pipeline I’m just dreaming about the the new animal

just dreaming about the the new animal

just dreaming about the the new animal that’s what I do that you can see it in

that’s what I do that you can see it in

that’s what I do that you can see it in a front light you can see anywhere else

a front light you can see anywhere else

a front light you can see anywhere else you can see in the profile of the car

you can see in the profile of the car

you can see in the profile of the car and it’s just beautiful you it just

and it’s just beautiful you it just

and it’s just beautiful you it just creates that element of excitement for

creates that element of excitement for

creates that element of excitement for what is coming next the fourth pillar

what is coming next the fourth pillar

what is coming next the fourth pillar the metal so like I ran out of primary

the metal so like I ran out of primary

the metal so like I ran out of primary colors so I just use purple as a good

colors so I just use purple as a good

colors so I just use purple as a good combination of the blue and the red and

combination of the blue and the red and

combination of the blue and the red and a complementary color for compared to

a complementary color for compared to

a complementary color for compared to the first pillar and the story the story

the first pillar and the story the story

the first pillar and the story the story behind the method is about passion so

behind the method is about passion so

behind the method is about passion so every single product every single

every single product every single

every single product every single business goes through the same similar

business goes through the same similar

business goes through the same similar process from the very beginning to the

process from the very beginning to the

process from the very beginning to the delivery of the product you just can

delivery of the product you just can

delivery of the product you just can break it down in macro faces the very

break it down in macro faces the very

break it down in macro faces the very initial phase the concept then you need

initial phase the concept then you need

initial phase the concept then you need to grab that idea bring it down to

to grab that idea bring it down to

to grab that idea bring it down to something real and then in the amazing

something real and then in the amazing

something real and then in the amazing world and the idea world everything

world and the idea world everything

world and the idea world everything works perfectly it’s not really the case

works perfectly it’s not really the case

works perfectly it’s not really the case so you need to then start to fix the

so you need to then start to fix the

so you need to then start to fix the problems and test test test test test so

problems and test test test test test so

problems and test test test test test so my job is in the last part and my

my job is in the last part and my

my job is in the last part and my passion is in there so I do not function

passion is in there so I do not function

passion is in there so I do not function whenever I need to come up with a new

whenever I need to come up with a new

whenever I need to come up with a new conceptual part I do like to have the

conceptual part I do like to have the

conceptual part I do like to have the broken puzzle put it together so how

broken puzzle put it together so how

broken puzzle put it together so how does that apply to me it’s like at work

does that apply to me it’s like at work

does that apply to me it’s like at work Here I am again in front of the same

Here I am again in front of the same

Here I am again in front of the same test environment and one day I had to

test environment and one day I had to

test environment and one day I had to create to build this automatic driving

create to build this automatic driving

create to build this automatic driving scenario that then my computer will do

scenario that then my computer will do

scenario that then my computer will do themselves

themselves

themselves so I ran I went around the company and I

so I ran I went around the company and I

so I ran I went around the company and I asked one single question in

asked one single question in

asked one single question in you go to your car what would be the

you go to your car what would be the

you go to your car what would be the very first thing that you do people tell

very first thing that you do people tell

very first thing that you do people tell me all different things they would pair

me all different things they would pair

me all different things they would pair the phone that would turn on the radio

the phone that would turn on the radio

the phone that would turn on the radio they will wrap the engine and this lady

they will wrap the engine and this lady

they will wrap the engine and this lady that was amazing she said that the very

that was amazing she said that the very

that was amazing she said that the very first thing that she would she would do

first thing that she would she would do

first thing that she would she would do is to check to the checker makeup in the

is to check to the checker makeup in the

is to check to the checker makeup in the rearview mirror like okay awesome so

rearview mirror like okay awesome so

rearview mirror like okay awesome so then I completely that completely turn

then I completely that completely turn

then I completely that completely turn inside out what I would do and how I

inside out what I would do and how I

inside out what I would do and how I would design my testing and so from that

would design my testing and so from that

would design my testing and so from that point on i every time i just do my daily

point on i every time i just do my daily

point on i every time i just do my daily work i just apply my passion to walk the

work i just apply my passion to walk the

work i just apply my passion to walk the customer that everyone would do would

customer that everyone would do would

customer that everyone would do would use the product so this is I close it

use the product so this is I close it

use the product so this is I close it here so so what I want what I wish for

here so so what I want what I wish for

here so so what I want what I wish for you to just go home and do is just to

you to just go home and do is just to

you to just go home and do is just to look for your makeup story

look for your makeup story

look for your makeup story find your cheetahs and find your sharks

find your cheetahs and find your sharks

find your cheetahs and find your sharks build your trophies and design your

build your trophies and design your

build your trophies and design your white tunnel and most importantly look

white tunnel and most importantly look

white tunnel and most importantly look for your box so before I go I just

for your box so before I go I just

for your box so before I go I just wanted to show you what’s inside my

wanted to show you what’s inside my

wanted to show you what’s inside my little friend rainbows

little friend rainbows

little friend rainbows so my wish for you is that from today

so my wish for you is that from today

so my wish for you is that from today onwards whenever there will be a rainbow

onwards whenever there will be a rainbow

onwards whenever there will be a rainbow in the sky you will look at it from a

in the sky you will look at it from a

in the sky you will look at it from a different perspective thank you

different perspective thank you

different perspective thank you [Applause]