
this is Mira she’s my daughter she’s lovely isn’t she she’s 18 months old
lovely isn’t she she’s 18 months old
lovely isn’t she she’s 18 months old right now on second day after being born
right now on second day after being born
right now on second day after being born she was given one of these
she was given one of these
she was given one of these it’s her birth certificate it’s a legal
it’s her birth certificate it’s a legal
it’s her birth certificate it’s a legal document which proves she exists in the
document which proves she exists in the
document which proves she exists in the eyes of the law and the state we
eyes of the law and the state we
eyes of the law and the state we recently moved from France to the UK and
recently moved from France to the UK and
recently moved from France to the UK and it was essential that she had a birth
it was essential that she had a birth
it was essential that she had a birth certificate in order to get one of these
certificate in order to get one of these
certificate in order to get one of these a passport in order that she could
a passport in order that she could
a passport in order that she could travel with us now you probably don’t
travel with us now you probably don’t
travel with us now you probably don’t think too much about having a birth
think too much about having a birth
think too much about having a birth certificate you probably all have one
certificate you probably all have one
certificate you probably all have one I imagine you take it all for granted
I imagine you take it all for granted
I imagine you take it all for granted this is Ruby Ruby lives in Bangladesh
this is Ruby Ruby lives in Bangladesh
this is Ruby Ruby lives in Bangladesh when Ruby 4 tried to go to school she
when Ruby 4 tried to go to school she
when Ruby 4 tried to go to school she was denied access because she didn’t
was denied access because she didn’t
was denied access because she didn’t have a birth certificate fortunately her
have a birth certificate fortunately her
have a birth certificate fortunately her mother helped to register
mother helped to register
mother helped to register she got a birth certificate and she went
she got a birth certificate and she went
she got a birth certificate and she went on to school where she thrived
on to school where she thrived
on to school where she thrived fortunately at the age of 15 she came
fortunately at the age of 15 she came
fortunately at the age of 15 she came home from school and her father was
home from school and her father was
home from school and her father was waiting for her and he said that she
waiting for her and he said that she
waiting for her and he said that she wouldn’t go and continue in secondary
wouldn’t go and continue in secondary
wouldn’t go and continue in secondary education she was going to get married
education she was going to get married
education she was going to get married as is the tradition in Bangladesh and
as is the tradition in Bangladesh and
as is the tradition in Bangladesh and was a financial para tip for the family
was a financial para tip for the family
was a financial para tip for the family so what do you drew B do Ruby knew that
so what do you drew B do Ruby knew that
so what do you drew B do Ruby knew that her birth certificate was a legal proof
her birth certificate was a legal proof
her birth certificate was a legal proof of her age so together with some
of her age so together with some
of her age so together with some supportive teachers she went to a local
supportive teachers she went to a local
supportive teachers she went to a local government office where the local leader
government office where the local leader
government office where the local leader told the parents of the implications of
told the parents of the implications of
told the parents of the implications of child marriage she was underage she
child marriage she was underage she
child marriage she was underage she couldn’t get married thankfully the
couldn’t get married thankfully the
couldn’t get married thankfully the result of having a birth certificate she
result of having a birth certificate she
result of having a birth certificate she got out of that marriage went back to
got out of that marriage went back to
got out of that marriage went back to school I’m really happy to say that she
school I’m really happy to say that she
school I’m really happy to say that she graduated at the age of 18 and is doing
graduated at the age of 18 and is doing
graduated at the age of 18 and is doing really well so ruby was clearly very
really well so ruby was clearly very
really well so ruby was clearly very courageous and her birth certificate
courageous and her birth certificate
courageous and her birth certificate proving that she existed an illegal age
proving that she existed an illegal age
proving that she existed an illegal age help to get out that situation
help to get out that situation
help to get out that situation unfortunately that’s not the same for
unfortunately that’s not the same for
unfortunately that’s not the same for many many children in fact 290 million
many many children in fact 290 million
many many children in fact 290 million children around the world under the age
children around the world under the age
children around the world under the age of five do not have a birth certificate
of five do not have a birth certificate
of five do not have a birth certificate that’s 45 percent of children under the
that’s 45 percent of children under the
that’s 45 percent of children under the age of five around the world without a
age of five around the world without a
age of five around the world without a birth certificate it means that these
birth certificate it means that these
birth certificate it means that these children do not have access to basic
children do not have access to basic
children do not have access to basic services like health and education
services like health and education
services like health and education without a birth certificate it means
without a birth certificate it means
without a birth certificate it means that these children do not exist in the
that these children do not exist in the
that these children do not exist in the eyes of the law and the state and are
eyes of the law and the state and are
eyes of the law and the state and are therefore invisible to their state
therefore invisible to their state
therefore invisible to their state they’re therefore vulnerable to all
they’re therefore vulnerable to all
they’re therefore vulnerable to all forms of abuse and neglect like child
forms of abuse and neglect like child
forms of abuse and neglect like child marriage like Ruby or child labor the
marriage like Ruby or child labor the
marriage like Ruby or child labor the situation is even worse for people on
situation is even worse for people on
situation is even worse for people on the move like refugees and like
the move like refugees and like
the move like refugees and like internally displaced people for those
internally displaced people for those
internally displaced people for those children who don’t have a birth
children who don’t have a birth
children who don’t have a birth certificate they are the most vulnerable
certificate they are the most vulnerable
certificate they are the most vulnerable in such situations because they don’t
in such situations because they don’t
in such situations because they don’t have access often to assistance and are
have access often to assistance and are
have access often to assistance and are not able to cross borders
now I work for an organization called
now I work for an organization called plan international we’re a global child
plan international we’re a global child
plan international we’re a global child rights organization we’re based our
rights organization we’re based our
rights organization we’re based our international headquarters are just up
international headquarters are just up
international headquarters are just up the road and we strive for a just world
the road and we strive for a just world
the road and we strive for a just world for all children and equality for girls
for all children and equality for girls
for all children and equality for girls and we have a dream of universal birth
and we have a dream of universal birth
and we have a dream of universal birth registration universal birth
registration universal birth
registration universal birth registration as the name implies is that
registration as the name implies is that
registration as the name implies is that every boy and every girl around the
every boy and every girl around the
every boy and every girl around the world has access to a birth certificate
world has access to a birth certificate
world has access to a birth certificate so they can prove who they are and prove
so they can prove who they are and prove
so they can prove who they are and prove their legal age that international we
their legal age that international we
their legal age that international we believe that we should count every child
believe that we should count every child
believe that we should count every child because every child counts so what’s the
because every child counts so what’s the
because every child counts so what’s the situation like on the ground so we’ve
situation like on the ground so we’ve
situation like on the ground so we’ve been helping girls and children like
been helping girls and children like
been helping girls and children like Ruby in a number of countries I were
Ruby in a number of countries I were
Ruby in a number of countries I were present in 71 countries around the world
present in 71 countries around the world
present in 71 countries around the world and we working in birth registration for
and we working in birth registration for
and we working in birth registration for some 20 years this gentleman is called
some 20 years this gentleman is called
some 20 years this gentleman is called Simeon he works in the national office
Simeon he works in the national office
Simeon he works in the national office and births and deaths in Sierra Leone
and births and deaths in Sierra Leone
and births and deaths in Sierra Leone and I met him back in 2013 in in
and I met him back in 2013 in in
and I met him back in 2013 in in Freetown and I’ve been showing this
Freetown and I’ve been showing this
Freetown and I’ve been showing this picture ever since I wonder what you see
picture ever since I wonder what you see
picture ever since I wonder what you see in this picture or what I saw then and
in this picture or what I saw then and
in this picture or what I saw then and what I still see now is frankly a
what I still see now is frankly a
what I still see now is frankly a dysfunctional office this is the
dysfunctional office this is the
dysfunctional office this is the National Archive and the papers on these
National Archive and the papers on these
National Archive and the papers on these shelves are next to useless they serve
shelves are next to useless they serve
shelves are next to useless they serve no purpose full function you couldn’t
no purpose full function you couldn’t
no purpose full function you couldn’t search there as records for
search there as records for
search there as records for authenticated copy of a birth
authenticated copy of a birth
authenticated copy of a birth certificate for example in fact the in
certificate for example in fact the in
certificate for example in fact the in Sierra Leone the birth registration rate
Sierra Leone the birth registration rate
Sierra Leone the birth registration rate is around 50% 50% is not bad for Africa
is around 50% 50% is not bad for Africa
is around 50% 50% is not bad for Africa their African countries have a birth
their African countries have a birth
their African countries have a birth registration rate of less than 10% so in
registration rate of less than 10% so in
registration rate of less than 10% so in fact one could argue that the children
fact one could argue that the children
fact one could argue that the children whose birth records appear on these
whose birth records appear on these
whose birth records appear on these shelves in the National Archive they’re
shelves in the National Archive they’re
shelves in the National Archive they’re the lucky ones so what about the unlucky
the lucky ones so what about the unlucky
the lucky ones so what about the unlucky ones and the ones who are not registered
ones and the ones who are not registered
ones and the ones who are not registered so where are they well they are most
so where are they well they are most
so where are they well they are most often in rural locations rural locations
often in rural locations rural locations
often in rural locations rural locations where registration services can’t get
where registration services can’t get
where registration services can’t get down to them parents often have to take
down to them parents often have to take
down to them parents often have to take travel long distances a great expense to
travel long distances a great expense to
travel long distances a great expense to them to a district capital to register
them to a district capital to register
them to a district capital to register their children that’s very diff
their children that’s very diff
their children that’s very diff often the process is very complex and
often the process is very complex and
often the process is very complex and unclear so when they get there they have
unclear so when they get there they have
unclear so when they get there they have a document they need it have to go back
a document they need it have to go back
a document they need it have to go back and travel many times and often when
and travel many times and often when
and travel many times and often when they when they finally make it the right
they when they finally make it the right
they when they finally make it the right documents they’re faced with corruption
documents they’re faced with corruption
documents they’re faced with corruption is they have to pay over the odds as
is they have to pay over the odds as
is they have to pay over the odds as well there’s another interesting thing
well there’s another interesting thing
well there’s another interesting thing that we noticed in Syria that is
that we noticed in Syria that is
that we noticed in Syria that is although the birth registration rate is
although the birth registration rate is
although the birth registration rate is 50% the vaccination rate is over 90% so
50% the vaccination rate is over 90% so
50% the vaccination rate is over 90% so what was happening was the young
what was happening was the young
what was happening was the young children newborns were getting
children newborns were getting
children newborns were getting vaccinated at a very early age the field
vaccinated at a very early age the field
vaccinated at a very early age the field workers health workers were coming into
workers health workers were coming into
workers health workers were coming into contact with them collecting details
contact with them collecting details
contact with them collecting details about them including their birth details
about them including their birth details
about them including their birth details but these were not being passed on to
but these were not being passed on to
but these were not being passed on to the Civil Registration Department Civil
the Civil Registration Department Civil
the Civil Registration Department Civil Registration Department is responsible
Registration Department is responsible
Registration Department is responsible for the registration of births deaths
for the registration of births deaths
for the registration of births deaths marriages and divorces so that point
marriages and divorces so that point
marriages and divorces so that point back in 2013
back in 2013
back in 2013 I really felt we needed to help Simeon
I really felt we needed to help Simeon
I really felt we needed to help Simeon and help civil registrar’s like him
and help civil registrar’s like him
and help civil registrar’s like him around the world and also extend out
around the world and also extend out
around the world and also extend out birth registration services out to
birth registration services out to
birth registration services out to communities and I knew as a technologist
communities and I knew as a technologist
communities and I knew as a technologist we had the capability and the ability to
we had the capability and the ability to
we had the capability and the ability to do so so we started exploring different
do so so we started exploring different
do so so we started exploring different technological systems around the world
technological systems around the world
technological systems around the world pretty key and low resource settings to
pretty key and low resource settings to
pretty key and low resource settings to see what was out there and frankly I was
see what was out there and frankly I was
see what was out there and frankly I was really disappointed with what we saw
really disappointed with what we saw
really disappointed with what we saw particularly in low resource settings in
particularly in low resource settings in
particularly in low resource settings in the developing world we saw systems that
the developing world we saw systems that
the developing world we saw systems that were poorly designed did not reach out
were poorly designed did not reach out
were poorly designed did not reach out to the rural communities very difficult
to the rural communities very difficult
to the rural communities very difficult to use and in many cases countries would
to use and in many cases countries would
to use and in many cases countries would treat the civil registration and the
treat the civil registration and the
treat the civil registration and the systems as a one-off case so there’d be
systems as a one-off case so there’d be
systems as a one-off case so there’d be reinventing the wheel each country would
reinventing the wheel each country would
reinventing the wheel each country would make its own system to respond to their
make its own system to respond to their
make its own system to respond to their own needs but it wouldn’t respond to
own needs but it wouldn’t respond to
own needs but it wouldn’t respond to their needs yes so then we had somewhat
their needs yes so then we had somewhat
their needs yes so then we had somewhat of a sort of Rica moment and thinking
of a sort of Rica moment and thinking
of a sort of Rica moment and thinking about how we could help Simeon and all
about how we could help Simeon and all
about how we could help Simeon and all these unregistered children we started
these unregistered children we started
these unregistered children we started thinking about you know what if we could
thinking about you know what if we could
thinking about you know what if we could do something for them and for me this is
do something for them and for me this is
do something for them and for me this is the sort of innovation mantra what if we
the sort of innovation mantra what if we
the sort of innovation mantra what if we could so what if we could create a
could so what if we could create a
could so what if we could create a free system for all civil registrar’s
free system for all civil registrar’s
free system for all civil registrar’s around the world the systems which I
around the world the systems which I
around the world the systems which I mentioned these are all systems that
mentioned these are all systems that
mentioned these are all systems that governments have to buy a great expense
governments have to buy a great expense
governments have to buy a great expense what if we could create a
what if we could create a
what if we could create a standards-based system a system which is
standards-based system a system which is
standards-based system a system which is based on at one set of standards which
based on at one set of standards which
based on at one set of standards which is used across a number of countries
is used across a number of countries
is used across a number of countries what if we could create a system which
what if we could create a system which
what if we could create a system which was easy to use what if we could create
was easy to use what if we could create
was easy to use what if we could create a system which made health systems civil
a system which made health systems civil
a system which made health systems civil registration systems and national IT
registration systems and national IT
registration systems and national IT systems interoperable to gain maximum
systems interoperable to gain maximum
systems interoperable to gain maximum advantage from them so we were excited
advantage from them so we were excited
advantage from them so we were excited by this we you know we create a greater
by this we you know we create a greater
by this we you know we create a greater system we start talking to partners
system we start talking to partners
system we start talking to partners about how we could do that
about how we could do that
about how we could do that um I then started sharing the idea but I
um I then started sharing the idea but I
um I then started sharing the idea but I was met with a with a disappointing
was met with a with a disappointing
was met with a with a disappointing response and that was a lot of
response and that was a lot of
response and that was a lot of negativity the responses were something
negativity the responses were something
negativity the responses were something like how is your system going to respond
like how is your system going to respond
like how is your system going to respond to the legal frameworks in country how
to the legal frameworks in country how
to the legal frameworks in country how are you going to build a system which is
are you going to build a system which is
are you going to build a system which is going to be secure enough how how is a
going to be secure enough how how is a
going to be secure enough how how is a charity like plan international what’s
charity like plan international what’s
charity like plan international what’s the role of a charity to build systems
the role of a charity to build systems
the role of a charity to build systems for governments than developing world so
for governments than developing world so
for governments than developing world so far I would fail before we’d even
far I would fail before we’d even
far I would fail before we’d even started but then we try to spin this a
started but then we try to spin this a
started but then we try to spin this a little bit and think well actually we’re
little bit and think well actually we’re
little bit and think well actually we’re being challenged but because we’ve been
being challenged but because we’ve been
being challenged but because we’ve been sharing our idea in an open agile way
sharing our idea in an open agile way
sharing our idea in an open agile way actually we’ll just take that feedback
actually we’ll just take that feedback
actually we’ll just take that feedback and we’ll build it build it into our
and we’ll build it build it into our
and we’ll build it build it into our system so when we were challenged with
system so when we were challenged with
system so when we were challenged with it wouldn’t fit with legal situations in
it wouldn’t fit with legal situations in
it wouldn’t fit with legal situations in countries we said well we’ll build it
countries we said well we’ll build it
countries we said well we’ll build it according to all the legal frameworks or
according to all the legal frameworks or
according to all the legal frameworks or all the countries we know and future
all the countries we know and future
all the countries we know and future legal frameworks as well when we were
legal frameworks as well when we were
legal frameworks as well when we were challenged we couldn’t make it secure
challenged we couldn’t make it secure
challenged we couldn’t make it secure enough we decided well use best practice
enough we decided well use best practice
enough we decided well use best practice state-of-the-art security protocols and
state-of-the-art security protocols and
state-of-the-art security protocols and work with partners to ensure the systems
work with partners to ensure the systems
work with partners to ensure the systems private data remains private and
private data remains private and
private data remains private and confidential and we were challenged
confidential and we were challenged
confidential and we were challenged about plans role well we just responded
about plans role well we just responded
about plans role well we just responded while there are 290 million children
while there are 290 million children
while there are 290 million children unregistered then we’d make it our role
unregistered then we’d make it our role
unregistered then we’d make it our role to create such a system and would make
to create such a system and would make
to create such a system and would make it a reality
so we had a plan we would create open
so we had a plan we would create open CRVs open because it’s built on open
CRVs open because it’s built on open
CRVs open because it’s built on open standards and open source technology
standards and open source technology
standards and open source technology CRVs which is Civil Registration and
CRVs which is Civil Registration and
CRVs which is Civil Registration and vital statistics civil registration the
vital statistics civil registration the
vital statistics civil registration the registration of births deaths marriages
registration of births deaths marriages
registration of births deaths marriages and divorces and vital statistics are
and divorces and vital statistics are
and divorces and vital statistics are the population data which you can create
the population data which you can create
the population data which you can create from civil registration records I’m
from civil registration records I’m
from civil registration records I’m really pleased to say that in May this
really pleased to say that in May this
really pleased to say that in May this year we scraped together a little bit of
year we scraped together a little bit of
year we scraped together a little bit of money to start work on this because
money to start work on this because
money to start work on this because we’re the only ones who really believed
we’re the only ones who really believed
we’re the only ones who really believed in it and we started building we put
in it and we started building we put
in it and we started building we put some folks together including civil
some folks together including civil
some folks together including civil registrar’s and around the world in a
registrar’s and around the world in a
registrar’s and around the world in a room and we gathered together the first
room and we gathered together the first
room and we gathered together the first set of requirements and since May we’ve
set of requirements and since May we’ve
set of requirements and since May we’ve been building and two weeks ago and
been building and two weeks ago and
been building and two weeks ago and really pleased to say we were
really pleased to say we were
really pleased to say we were demonstrating a prototype of open CRVs
demonstrating a prototype of open CRVs
demonstrating a prototype of open CRVs at the UN in Bangkok in front of a whole
at the UN in Bangkok in front of a whole
at the UN in Bangkok in front of a whole number of countries from Asia in the
number of countries from Asia in the
number of countries from Asia in the Pacific and the overwhelming response
Pacific and the overwhelming response
Pacific and the overwhelming response was this is fantastic you’re building
was this is fantastic you’re building
was this is fantastic you’re building something which is going to be
something which is going to be
something which is going to be revolutionary and you should keep going
revolutionary and you should keep going
revolutionary and you should keep going which was fantastic so we’re gonna give
which was fantastic so we’re gonna give
which was fantastic so we’re gonna give you a sneak peak of what it actually
you a sneak peak of what it actually
you a sneak peak of what it actually looks like as we’re really proud of it
looks like as we’re really proud of it
looks like as we’re really proud of it and we think it’s a game-changer in in
and we think it’s a game-changer in in
and we think it’s a game-changer in in the in the space of civil registration
the in the space of civil registration
the in the space of civil registration and birth registration so I want to show
and birth registration so I want to show
and birth registration so I want to show you three views this is the view of the
you three views this is the view of the
you three views this is the view of the tablet application which is used by
tablet application which is used by
tablet application which is used by field offices way down in the field so
field offices way down in the field so
field offices way down in the field so this is facilitating birth registration
this is facilitating birth registration
this is facilitating birth registration within the community whether the birth
within the community whether the birth
within the community whether the birth takes place in a hospital a village
takes place in a hospital a village
takes place in a hospital a village clinic or at home the field officer here
clinic or at home the field officer here
clinic or at home the field officer here is they were equipped with this device
is they were equipped with this device
is they were equipped with this device able to visit the community and when
able to visit the community and when
able to visit the community and when I’ve indicated on the left hand side
I’ve indicated on the left hand side
I’ve indicated on the left hand side they’re all the vaccinations which have
they’re all the vaccinations which have
they’re all the vaccinations which have taken place so we integrate the civil
taken place so we integrate the civil
taken place so we integrate the civil registration system with a health system
registration system with a health system
registration system with a health system health system is saying these children
health system is saying these children
health system is saying these children have been vaccinated and we’re then able
have been vaccinated and we’re then able
have been vaccinated and we’re then able to register those children locally this
to register those children locally this
to register those children locally this is a view of a role in a district
is a view of a role in a district
is a view of a role in a district registration office so this lady is a
registration office so this lady is a
registration office so this lady is a certification clock and once the birth
certification clock and once the birth
certification clock and once the birth registration has been validated
registration has been validated
registration has been validated and registered an SMS gets sent out to
and registered an SMS gets sent out to
and registered an SMS gets sent out to the local community to the parent
the local community to the parent
the local community to the parent they’re informed that the birth
they’re informed that the birth
they’re informed that the birth certificate is ready to be collected the
certificate is ready to be collected the
certificate is ready to be collected the parent comes shows their ID card and
parent comes shows their ID card and
parent comes shows their ID card and receives their certificate so that
receives their certificate so that
receives their certificate so that removes this these multiple journeys
removes this these multiple journeys
removes this these multiple journeys that the parent has to make to and fro
that the parent has to make to and fro
that the parent has to make to and fro from the community to the district
from the community to the district
from the community to the district capital and finally this is the view of
capital and finally this is the view of
capital and finally this is the view of the National Operations Manager somebody
the National Operations Manager somebody
the National Operations Manager somebody like Simeon who has the role of
like Simeon who has the role of
like Simeon who has the role of administering civil registration of
administering civil registration of
administering civil registration of course Sierra Leone or now if you
course Sierra Leone or now if you
course Sierra Leone or now if you compare this with what he had you know a
compare this with what he had you know a
compare this with what he had you know a whole bunch of paper records that he
whole bunch of paper records that he
whole bunch of paper records that he couldn’t search now he has a means of
couldn’t search now he has a means of
couldn’t search now he has a means of identifying hotspots of registration
identifying hotspots of registration
identifying hotspots of registration capacity across Sierra Leone coverage
capacity across Sierra Leone coverage
capacity across Sierra Leone coverage rates increasing the ones well before me
rates increasing the ones well before me
rates increasing the ones well before me are in green in red those poor
are in green in red those poor
are in green in red those poor performing areas so we can take
performing areas so we can take
performing areas so we can take preventive action and actually be able
preventive action and actually be able
preventive action and actually be able to do his job properly as a national
to do his job properly as a national
to do his job properly as a national operations manager so it’s early days
operations manager so it’s early days
operations manager so it’s early days for us with open CRVs that we’re really
we’re really excited about what we’ve
we’re really excited about what we’ve done thus far we have a long way to go
done thus far we have a long way to go
done thus far we have a long way to go but we’re motivated every day by
but we’re motivated every day by
but we’re motivated every day by children like these who finally get
children like these who finally get
children like these who finally get their birth certificate and we believe
their birth certificate and we believe
their birth certificate and we believe truly believe that opens the obvious is
truly believe that opens the obvious is
truly believe that opens the obvious is a game changer in this in this space so
a game changer in this in this space so
a game changer in this in this space so we’ve learnt a lot on this journey I’ve
we’ve learnt a lot on this journey I’ve
we’ve learnt a lot on this journey I’ve tried to pick out a few points along the
tried to pick out a few points along the
tried to pick out a few points along the way and but every setback has in fact
way and but every setback has in fact
way and but every setback has in fact encouraged us to work harder and we
encouraged us to work harder and we
encouraged us to work harder and we believe in what we’re doing and we’ll
believe in what we’re doing and we’ll
believe in what we’re doing and we’ll make it a reality maybe maybe just at
make it a reality maybe maybe just at
make it a reality maybe maybe just at three points which I would share with
three points which I would share with
three points which I would share with budding innovators out there first is to
budding innovators out there first is to
budding innovators out there first is to not accept business as usual and
not accept business as usual and
not accept business as usual and certainly as a challenge we came up with
certainly as a challenge we came up with
certainly as a challenge we came up with many times secondly to challenge
many times secondly to challenge
many times secondly to challenge orthodoxies now an orthodoxy is when
orthodoxies now an orthodoxy is when
orthodoxies now an orthodoxy is when when you hear someone saying but it’s
when you hear someone saying but it’s
when you hear someone saying but it’s always been done like this that’s a it’s
always been done like this that’s a it’s
always been done like this that’s a it’s a key moment when you should think
a key moment when you should think
a key moment when you should think you’re probably on the right path to
you’re probably on the right path to
you’re probably on the right path to actually change and do something new and
actually change and do something new and
actually change and do something new and different
different
different and thirdly what I would say is if you
and thirdly what I would say is if you
and thirdly what I would say is if you have a vision and we had a vision for
have a vision and we had a vision for
have a vision and we had a vision for open CRVs if you have a vision
open CRVs if you have a vision
open CRVs if you have a vision particularly one which has the potential
particularly one which has the potential
particularly one which has the potential to change the lives of millions of
to change the lives of millions of
to change the lives of millions of children then you know as the marketing
children then you know as the marketing
children then you know as the marketing director of Nike once famously said just
director of Nike once famously said just
director of Nike once famously said just do it thank you
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