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Innovar en el mundo digital: pura actitud | Axel Lübel | TEDxPinamar


[Music]

you and I have something in common

we both have everything we need

to innovate

a few years ago he won a scholarship to

study abroad did a graduate

innovation oriented specifically

is currently I’m working as

digital innovation manager in a

multinational company that invests 9,000

million dollars a year in

innovation

when he asks my mother what I do

she thinks I’m all day

programming my friends think that I the

step connecting server technologies

complex things

My girlfriend thinks I have all the time

days playing the little games

electronic but the reality is that I

the step from meeting to meeting trying

to convince people that they have to

do things one way or another I

I was thinking for a while that

He made decisions about investments in

technology and digital projects and it was

a digital illiterate

then to remedy it I wrote down in a

congress of programmers was the only

that he did not understand anything at all

what they are talking about

the 400 people who were there then

I had the opportunity to participate in

several cantons that do know what is

basically people who do not know themselves

together to try to solve a

problem in very short periods of

time usually a weekend

bad has a programming course

finally I said I can not not know

schedule so I jotted down in a

school of programming a course

complete and to my surprise

my colleagues give me nothing to do with

what I had imagined

I thought you will find me with nart

people with glasses computer people

nothing to see on my left had a

60-year-old English teacher who

I wanted to learn how to program because their

students were becoming

online platforms

to my right I had a surgeon doctor

that I wanted to develop something for

improve the system

in the back of the class to a boy of 17

years that has not finished yet

secondary and that does not want to follow a

formal university career

The interesting thing about this environment is that

the teachers are all younger

that I do not know about you but the place

where I was always educated by the teacher

he was the one who knew the most and without

But here the students correct

go ahead everyone

the teacher when he’s wrong and in front

to questions that the teacher does not have the

answer says do not worry let’s play

not then will I know the computer what

project and start playing the questions

because I share this is important

keep in mind that there are many myths

regarding the ability to innovate and in

really do not need to have big

many resources ideas

be in a laboratory be a

scientific

what is very important is

investigate take time to see what

there is on the subject that you are thinking

because in fact insurance sure some

Chinese already came up with

you have a huge network of contacts

they have familiar family friends who

surely they can introduce you to

someone who is already working or has

experience or even failure in what

that you are wanting to develop

I took advantage of that together they interviewed

people in particular the only thing that

they need to innovate is a

computer a notebook and a cell phone

nothing else innovate is pure tito

thank you very much

[Applause]

[Music]

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