Colombia already cultivates skin as well as
it sounds
a group of doctors can plant a
piece of skin and multiply it in
hundreds of very thin fabrics and
replace entire destroyed areas
by burns or wounds on the body a
innovative and successful treatment
to undertake is the most it brings silver one
he handles his own time one is his own
boss
is incredible
Well, no
this news that he sees in 5.5 million
dollars were going to invest in our
company fell 15 days before this
of this talk
we have been working for a year
strongly for this to come out
forward and fifteen days before it is no longer
a year lost like this we have had
many ups and downs in our company
and today I come to tell you a bit about
story of how undertake and think
that will reflect what they live
many of the entrepreneurs and the
innovators both in Colombia and in the
world
I come to tell you how we have to
take advantage of the difficulties and pass the
myths that exist about innovation
to get ahead the first
myth method that we have is that the
entrepreneurship and innovation should go
on the outside when we started with
This process
the first question they asked us is
that is not in the United States as well
that nowhere in the world are
doing that
that shows how the brain of us
is coded to think that the
innovation must come from other countries and
especially if it’s health innovations
when we started this when
we were doing the residence to the
specialization in plastic surgery in
the hospital san ignacio with the doctors
Juan Carlos Zambrano and Jennifer Gaona and
there we saw how we treat
patients burned with a technique that
it’s called skin grafts is a technique
that works very well solves the
problem and it’s about grabbing a graft
of skin or a slice of skin of a
healthy side to cover the injured side
Burned
this obviously generates a pain
unbearable and leaves a scar
additional
It was there when Dr. Zambrano went to
vienna and saw how there were crops
cells that were taken from donor
foreskin of children who are
they did circumcision from there they took out the
cultured cells and cultivate the
they kept in a bank for
subsequently put on the patient who
I will need it
we saw that as the opportunity
to offer treatment to
patients in colombia and we started
try to do it but the reality was
that we did not have the resources that is a
therapy that is too expensive for
implement here and then we do not
we had the resources for that
at that time instead of seeing that as not
Well, it could not be
we saw it as an opportunity and what
we decided to do was look how to perform
a method in a more economical way and
easier for it to adjust to the
to the environment in which we live in the system
of Colombian health was how
we develop a unique method in which
what we do is take a small one
small piece of skin that we take out
behind the ear and draw blood
patient who had the burn
this we take to the lab where
for seven days we cultivate the
cells and we feed them with that blood
that we take from the patient for the seventh
day to put the patient on the area
burned having very good results
so then how do you see that first
obstacle that we had in our and not in
our process led us to do
Innovative do not think we
let’s copy but we end up being
innovators and we take advantage of that
difficulty as an opportunity
another one of the great myths that there is that
in colombia there is no support for the
entrepreneurship our story once
we finished doing our study in
the in the hospital and treat some
patients and see how it worked then
we made the decision to take the step
next that was to move from the part
scientific to the business side but
again we were three surgeons
recently graduated plastics we did not have
silver and we did not have the knowledge of
how to do entrepreneurship how to do
company
then there we made the decision to
seek support from people who knew and
guess who was the first one that we
helped that if the family
we are looking for my dad and my brother are
investment bankers know about business
We were imitating a lawyer, an uncle of mine
then we put together a team and akal
messages do not be afraid to search the
people around you because many times
what we need at the beginning is the
knowledge they have and do not
necessarily the silver
once one dies he assembles a good team
in entrepreneurship the silver and the
investors
Then comes because I remember when
we started talking to them
I started to tell him I said no this is
what are the investment bankers
silver
I started to show you how this business
was going to be profitable as we were going to
recover the silver from fast better said
and I saw them as nach, this is not me
convince
I follow my presentation and I started them
show the cases that we had tried
the cases that we have dealt with during the
study and we started them they started
with a spark in his eyes that changed
all
I started to see how years motivated them to more
the idea of helping patients and
idea of tartar
clear nor invented an innovation that
could transform lives and there it was
when it changed everything
there they involved and decided
continue with us in 2011 already
with them mounted on the bus
We started an application process
patents worldwide
we decided to do a bigger study
to scientifically demonstrate how this
it works for patients and I
enrolled in the contest we think it’s
an innovation contest because I do not
I had no idea entrepreneurship
then this year we won the
best innovative project contest
better entrepreneurship and that difficulty of
my ignorance on entrepreneurship issues
gave foot to win us this contest and
that investors became more
confidence in entering and this year
we get investment of 6 people
different to assemble the laboratory
pay what we owed and have money to
get ahead and this is what we
take forward treat patients
change the lives of people and children
another one of the great myths is that in
Colombia there is no regulation to innovate
that’s why it’s better not to do it and it ‘s true
disruptive innovation always goes
forward the legislation
when we started we mounted the
laboratory but we did not know that this one
should regulate under what parameters of the
that we should continue as we are with
the guidelines of the world organization of
health
at two years the invima came to us with
a very good attitude but saying the
have that is happening here and it happened
mind that we were doing things
well but that we could not continue in a
legal loophole in a regulatory hole that
he told us you have to return a
tissue bank
we had to knock down the lab and
I do it again a blow and if not
for investors
but at that moment we take the
decision of whether we keep insisting on
that this is not tissue bank because
it is not, because we are not going to get involved here
we go ahead and take advantage of that is
the problem to create
a laboratory with all the ways and
protocols that require a bank of
tissues the most complex regulation of
everybody
nowadays we are working with the
Ministry of Social Protection for
take out regulation in Colombia from
advanced therapies that is actually the
that we should be in boxes
again our purpose and so
other than to keep going and
go through those great difficulties that
we have another great myth is the
entrepreneurship leaves money and one is their
own boss
Nothing further from reality
since I started with this 2010
I have not had free time I converted
in messenger nurse manager visitador
doctor what political sight
At first we thought that I should be
the one who was going to visit my colleagues and
I had this great idea of this
innovation this way treat
patients and the reality is that miss pole
colleagues congratulated me they gave me
pats and when I went out the
door they forget about my treatment
and that meant that we did not achieve the
necessary income but how we continue
treating patients and having very good
results
we decided to move on another great myth
is that in Colombia there is no support
as there is in other countries and
True economic support
government is difficult to achieve but
that street everywhere
the statistics in confecámaras say
the 29
They survive only 29% of the
ventures at three years
only 20% of the projects are
alive or do you feel there is money to
something that has 80% chance of
fail for us in 2014
We decided to enter a program to a
Entrepreneurship contest to the World
entrepreneurship that is called taléns
in that program they enroll more than
1,200 participants accept 120
participate
from all over the world and from all
industries to go for four months
to boston
we managed to classify went to
Boston for four months with help
of the government and drives them us
they gave money to be there and the great
news is that we did not win it that year
that year there were ten winners of the
which nine were American companies and
a Colombian was the first and only
time and the Colombian company at first and
The only time a Colombian company has
has won the entrepreneurship world cup
In addition to next year
we request some resources of impulse and
after having justified very well
so we needed it in that the
We were going to invest not the adjustments
they adjudged so if it’s difficult but
you can if there is recourse after all
I will tell your story a little bit in
we are looking for now
investment to keep growing we have
treated more than 300 patients in Bogota
with excellent results
1 in Barranquilla excellent results
but we want to grow nationally
additionally this year we were awarded
patents in several countries including the USA
to China
then we want also
internationalize this year we achieved
that our therapy was included in the
mandatory health plan
so then we are in those
they agree the news canada if perhaps not
I do not get the money
we are seeing it as an opportunity
because throughout this year what
we did was make a business plan and
to internationalize we made a
financial audit of our company
very serious what gives us tools
to be able to go out to look for investors
I want to invite you to here not in
to undertake but do so for the
correct motivation
not because he makes me money, not because he gives me
free time because I am my own boss
because the reality is that the problems
they have the ventures are those
that do not give money you do not have time and
you are your boss
for my part, the motivation
It has always been to innovate to transform
lives to improve the quality of life
that has taken me in that my
specialization I created the first
migraine surgery center for in
Colombia and additionally I have a
clinic to offer procedures for
constructive nature and character
aesthetic with
latest technology and that motivation in the
that has led me to do
treatments in patients like this is
this woman for getting treatment in
an inappropriate place after a lipo
lawful to do lost all the skin of the
abdomen and treat it with our
technology
today is a person who is
active but obviously has a
important scar that fish is
inevitable in these cases
finally I want to invite you to
undertake
remember that lope peace we regret
when we are about to die that is not what
what we did but what we left behind
do
the most successful innovators are those
most have failed but because they are the ones that
more friends have tried
thank you very much
”
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