I’d like to be here with you this place
that you see there in that image is just the
site where I was born a built place
by the hands of my father and my grandfather
place where there was no bed
I was born on a mat and in this little
Adobe partition space was where
I came to the world was where later on
field
my grandfather would show me that it was
preferable to fly like the eagles that
crawl like poultry
40 40 years later I would have to be
directing the office of the presidency
of the republic
shortly after a step by the Senate
just having as a partner to
felipe gonzález the one who had been
governor and remodeler of this one
the idea of this place four years ago
I decided not to participate more in the
policy and I set as mission
revolutionize the culture of
innovation in my country because to talk about
innovation to the Mexican and because of
this one of this proposal
first of all because the world in the
that today we live has changed we have left
back a solid world where everything was
predictable measurable and quantifiable and
we have traveled to a liquid world a
concept coined by a sociologist
polish that recently just
dying without bauman who coined the
concept of liquidity currency
liquid liquid times
liquids where the main
characteristic is that we will have to live
in a world characterized by
uncertainty
Today 80 percent of Mexicans
They are worried about losing their job
95 percent of Mexicans have
the fear of being presented with
medical contingency
80 percent of Mexicans
worries the actions of trouw against
Mexico
right now if you have the
opportunity to observe the sky
It would be interesting if they realized
that most of the stars that
are you appreciating are stars
dead that what they are observing is
a cemetery of stars but like
that this metaphor and many things in your
everyday life that could be of equal
way dead stars
how many of you have a
phone in your home before your hand
who have a telephone in their house do not
to shame many of you
answer
in my case I had only one
Hope that it was Yolanda who works
And now she does not do that because if
Now I need you to take a call
she says I’m not a coppel secretary
telmex of the political parties sr
send me whatsapp but like that
We keep seeing plates and spoons
disposable and and other than soon
we will stop seeing how they are
doing the developed countries
dead stars as the centers
commercial through trade
electronic in which they buy now no
the generation of the millennium relax
milocha voice or we also see agencies of
trips that we know very well what
we can say goodbye
and is that societies communities
like this neighborhood the companies the
organizations that do not understand that the
world is changing and close the
net
parce will tend to disappear as you
happened to blog oster that handled the 85
percent of the world market in the
movie rental or nokia and blackberry
who were the masters of telephony
mobile 85 percent of the world market
it is belonged to god they have gone they have
gone the same it is important to understand that what
that we are living is not a time of
change but a change of time and in
this new conceptual era those who are
being the protagonists are the
creators and innovators and what is it
that differentiates creators and
innovators the difference
fundamentally the one they know how to make use of
of your brain
the great advantage and the good news for
all of us friends is that
we all have one comes that’s the big one
advantage because innovation to the Mexican
because the world is changing the
most competitive countries are
evolving since a while ago it
have realized that he is the king of
growth is no longer in the
exploitation of resources a few jumped
towards the efficiency of them
resources but today you know very well that the
growth driver is in the
bet on innovation
but they are not the most
competitive but also companies
transnational global companies
they know very well that 50% of their
income to come from bridges employment that
they do not exist yet, that’s why they bet
innovation and Mexico occupies a place
very mediocre when it comes to
world ranking in terms of
innovation in the world in the world we
it is clear that the potential we have
as a country it is far superior to
results that up to now we have given
in social and social policy matters
economic a great lesson is that
we will all have to reinvent ourselves in a
world that is doing
solved and we have for example this
company in it for a Mexican ran
for a Mexican gen winter a great
my friend that what they are prisoners
just looking to reinvent the
kitchen we can also talk about what
is doing the company snacks
reinventing the reinventing the marzipan
or also chicks that he seeks to reinvent
the world of chewing gum these chamos de
chetumal that started in many countries
and today we can have them in Mexico in
how is this proposal different from
innovation the Mexican in 55 things the
first innovate from the tradition to
that is innovation in the Mexican has
have to taste the best of our
our culture does not have to be
tradition or innovation innovate from
the tradition
if we think of this little
town
Don Luis’s pinotepa nestled in the
sierra de juárez in oaxaca a village
who was painting jícaras
figueres like this one and translate their
legends and traditions until someone
He said
and why do not we paint tennis like
that I bring instead of 30 pesos three thousand
pesos go to the internet and see the campaign
of painting steps the principle that is
here the one that underlies and is the one that
matter to share with you is that
every tradition must be innovative for
that tradition remains the same if
we think for example in mexico there are
111 magic towns the magic has to
be innovative to keep doing
Magic not because he put the label
federal government with that they will do
if pyrotechnics Mexican tradition
it also has to be renewed so that
keep doing magic
how to imagine that the inauguration of
the olympic games of london
there was an impressive show of
pyrotechnic games but those that what
they did they are throws mark company key of
his countrymen in zacatecas impressive
and we can also reinvent ourselves
not innovate
the roasted corn as he is doing
chamba Laredo and even called
chao and the zealots awesome what
who are doing well to see the
rows and why not the express of the
tortillas as he is doing
Carlos Luis Mexican boy together with
others through that of your new company
it’s called flat efp awesome and
we can also innovate traditions that
they are not ours but they are already here
80% of the suche that is sold in
mexico see it from this company
suchitoto invented created by a
mexican alberto romano who just
dying three years ago
this dish you see there is called
Masiosare Mexican theme that more and what
knows the same second second purpose
democratize innovation during
long we were told that the subject of
creativity and innovation was a
matter for a few
Think about the creatives and
you who are watching me we can
do something whatever sell sell what
that is anything not less to lose
time in innovation is a matter
so important that it can not be the task of
some
especially when we see that 80%
Mexicans who worry about losing their
job
there are just reasons that are
concerned have to do with the
automation with new technologies
and disruptive innovations whatever it
true is that only creativity
save the remaining jobs are
becomes fundamental and someone
will say nothing happens Mexicans are
very creative
what happens is that we have to
understand that what Mexicans are
it is very witty we are the kings
global memes yes and also
very ingenious as this seller of
pulque not be publix or other kids
in Tijuana took the small tree
Christmas very clever but also
we have but we also have the
creators of the legitimate chochos that
pendejada Dores
I always charge some because some
offers them
I usually do if I always
need meters do not metamos we are not
one of these not very well done depends
gator
The truth is that no matter how creative you are
Daniel attends
we miss tasco that is
revolutionizing industry and silver
no matter how creative you are but until
something innovative you will not get any
side as it is doing pineda
covalín that started with the design of
ties like the ones I bring and today
has become an icon this of the of
those of fashion or fight of aquitaine
that started in Mexico with a
daycare in the city of children and
today opens in entertainment centers
in Tokyo in Cairo
this one in Dubai is awesome what
is doing the boys of aquitaine
third
we are an innovation that look for the
poor a country that has more than 50
millions of poor
it can not be that we remain in
different that’s why I celebrate what is
making guys like those in ilo mexico
who are carrying solar energy
against poverty the most communities
far from the country or the pixar chamos
that it’s really a
social platform disguised as
chaos restaurant that lived states
united they left everything and today they are
engaged in that project rescue
young people on the street are the employees
with whom he works or the calls
‘may flower shirts that started in
a community of naucalpan in the state
of people and today change them someone
software to scale we are a
innovation that serves the big
national problems
they are so many and and they date from more than 100
years that are left everywhere as
for example the problem of diabetes
what javier losada did this boy
of chihuahua when creating in clinics
of the sugar that already has 19 clinics
of sugar throughout the country in
poorer communities is impressive
they all share a common denominator
understands innovation as the
creation of value to enrich the
life of others is the common
denominator 51 states an innovation
that starts from diversity mexico
there are many Mexicans right here state
it’s different to talk about here than to talk
from another of the other municipalities and iu a
motion that sees diversity put
to a flower sales stand he formulated
the market in jamaica and someone can
say why not see flowers
and you have the kids that create this
platform to send flowers dot
More than 5,000 orders per day
impressive what they are doing or
this chihuahua company that started
doing jeans in Milan
149 and now it has become soisa
responsible for 20 percent of the
global market for seat covers
plane for all new orders
awesome what they are doing for
where to start where to start because
we do not think about using six six baskets
baskets to innovate six baskets for
innovate a the basket rock the basket
efficiency so that you take out
benefit what they are currently doing to
your current business processes at
they are good at what they are doing
today so that the box keeps sounding
register but it will not be enough
because it is efficient
a basket will not be enough
yellow
the basket of improvement for you
present is still valid for
improve what you are doing
currently spends on basket improvement
black the abandonment basket tell
goodbye to the paradigms that you do not
they work for those who hinder you
that you focus on what
you want to open the way to what
new to open new path
the orange basket to the basket
creativity is like a mine
etc if you are here there will be nothing to
do so you can be creating
new ideas in a continuous and
uninterrupted the basket of the
innovation create new markets
new services keep watching
forward and certainly do
contributions and you through
the social network can contribute to a
Mexico more just more peaceful and more
tolerant and more prosperous for all
we when he said víctor hugo that
when an idea arrived all the
armies of the world can the can
having
and the time of innovation the Mexican
It is time for innovation
this neighborhood of the station has arrived and
we can scale the a to talk about
innovation to the Brazilian or to the
Honduran take this revolution by
all throughout Latin America
but the most important thing is to start with
you and the time of innovation to your
way and how you stick with it has
arrived
thank you very much
[Applause]
”
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