time I thought about how you change the
world but above all thought maki maki o
it changes the world and the answer but they have
helped young entrepreneurs understand her
social and who are entrepreneurs
social are people who have
an idea and turn it into a good one
service to sell on the market like
every entrepreneur want to do gods
profits however tend to reinvest i
profits for the common good
on the contrary, they structure their own
enterprise around the social impact that
the good or service to on a given
territory and then trying to
continuously connect your own
personal ambition to what it is
the impact in a community the community in
they live
ok social entrepreneurs change the
world and have helped to understand it to me
or two minutes and we build together
the answer is my color and blue
when I was seven, the blue that I was
liked it more was that of mine
Heart team
twenty years later from 2008 the blue that me
passionate and that of the united nations
and since I started working for
the united nations
I asked myself more and more
insistently but who is it that does not change
the world then to the united nations the
topical moment is the third week of
September blue banner assembly
general and 30 40 50 heads of state and of
government that are right there
it was sure you shook your legs a little
it really seems that he is changing the
I spent three years there
but I was missing something then I have
left the nations together for a moment
and I was in Tunisia in Egypt in
libya and I looked for the answer among those
young people who were asking instead they were shouting
their request to their desire to
change in the so-called spring
Arabic
I found the energy enthusiasm too
madness
but I still lacked the answer
so I just closed my eyes
I dreamed of open colors and I have
I kept dreaming and I looked at myself
on
so just very concretely to the
things that had the shoes on the pants
T-shirt closed to go running the
scarf with which I cover myself but also the
chair on which I sit or the app of the
my cell phone I use or is it
music that I listen to
and I began to dream that
inside each of these objects
there was built a dream I have indeed
imagined that each of these objects
was the symbol of a change
positive social redemption of one
hope for the future rather than just
these objects were the construction of
future ie for example look a bit
colored socks I imagined if
these colored socks were not the
symbol of harmony between races and cultures
different or if these pants do not
were produced by a company that
reinvests the profits to recompose a
conflict that has made thousands of dead
or if this shirt was not the
design or hopes the ambitions of
refugee children
or even if this chair or this
stool were not made with everything with
recycled wood from people who
normally they are out of the market
work
or even if the apps I use on my own
mobile phones were not produced by one
cooperative that green and social or
finally if the music I listen to does not
it was produced by a record company
Palestinian Israel in which the music
itself is a symbol of fraternity
do not worry these are just dreams
these are objects and like any object
they serve no need or maybe not because
these socks are produced by will go into
austria and these colors represent
really harmony between races and cultures
different because he lived it
on your own skin
she who has been the object of
discrimination because of his
nationality and pe drag in bosnia
Herzegovina does ethical fashion and employs i
children of those who have made it
war in srebrenica and surroundings and said in
Jordan sell the t-shirts of the
children of Palestinian refugees who are
in camps ee Pisa Pisa
produces furniture furniture all done
with recycled wood employing people
that probably without her not
they would find work or danilo in
sicilia which produces the apps they create
environmental awareness and social conscience
positive and finally ba tel
ba tel but also raw will be
Israelis and Palestinians
they come from a family of colonists from
heart of israel and from the strip of
gaza and often they can not even to
get out of the gaza strip though
some of them are friends with each other
others and produce music services
clothes and consider that one of the ways of
resolve the conflict both through i
products that do
in short, behind each of these products
there is an idea of change a dream but
not something abstract of idealism but
something concrete touches us
physically and the producers are
entrepreneurs
then like every entrepreneur theirs
dream is to become like steve jobs
jack ma elon musk mark zuckerberg
all male models are true because
because on a global level among the
entrepreneurs there is a woman entrepreneur
every three men entrepreneurs among the
social entrepreneurs always at the level
45 percent are global women and the
55 percent men then almost half and
half goes well on parity we are there but i
profits is the beauty is that even the
profits seem to go in favor of the
social enterprises
I say it no I do not say it I say it
the studies of the European commission which
he did a study on all 28 i
countries of the union and saw that in those
countries where there is legislation for
social entrepreneurship
companies that have a mission
social tend to have a turnover
up to 10 percent larger than
to companies that do not have it
in short, they earn and change the world
they are social entrepreneurs and social and
entrepreneurs
then from 2012 I decided that for
play my role within the
united nations I had to ally with
their
in the first place I had to learn from them and
then I had to bring their solutions
on immigration and inequality
youth unemployment the environment
education violent extremism
all these solutions you remember
those people of the third week of
September
here it is to them
and then ask the rulers of
adapt the taxation legislation
the ecosystem to make sure that the
social entrepreneurs can operate but
because because well, however, above all
because it is economically convenient
this is not just a story for
governors because of certain legislation
the taxation system lasko are beautiful
things however it is not that make us dream it is
a dream and real when you belong to
many people and or when it is
spirit the spirit of something e
social entrepreneurship is the spirit is
the spirit of a generation, indeed of
more than a generation
you want the numbers the induced
social entrepreneurship in the world
employs 40 million people and the
turnover of social enterprises is similar
to that of a country like Italy
But I see that there is still someone here
that is not convinced and it’s ok then for
to convince oneself generally one must touch
to the wallet
and then imagine that a few years ago
then he had some money to invest
where you would have invested subprime mortgages
not a great idea bitcoin is well not
bad or or in the market
of the impact investing what is the
plant investing market
impact market are investing
those investors who decide to
focus its capital on
social enterprises in the last 15 years the
import investing market is
grown tenfold so if
social entrepreneurship was a country
you would give it to the g8 table
if it were a forest it would be a lung
green
it’s all gold, not because the forest is there
under this forest, that is, as one
underground mine and inside the
There is gold in mine, but it does not shine
quite the solutions of the
social entrepreneurs do not scale
enough then a little each time
we ‘ll put something on something
that we will bring with us that we need
we will choose it because it is beautiful because it is
useful and it would be even more interesting
if in addition to being useful, there is useful
tell the story the dream that there
it’s behind every time we wear
because the forest of entrepreneurs
social
however, the trend is growing and this is for
venture into the forest is
simple begins today from the next
object or from the next purchase
thank you
[Applause]
”
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