the barriers the walls are spoken of exist
we find them around us
above all I think the guys that
they have the maturity in these days there
they have phrases in their heads like terror
as an exam theme , clearly not
they will now be a predicted state
spot on topics but barriers
we often find them before we create them
sometimes we find ourselves even
to see them consider them almost inevitable
almost obvious
It also happens that we see them maybe
created by others but that do not give you
nuisance
or we create them ourselves or them
we consider normal but the barriers do not
they are never normal barriers isolate us
they do not protect us
if you think a barrier can
protect you maybe from the fake one
feeling of autarky that area of
comfort that little golden castle
that little fortress in which we are there
We feel confident others from outside
they see the wall see a beautiful environment
they see a well- painted wall but everything is
stop there we think about the barriers that
maybe we see in the image of the genre
and it has not a panorama we can not see
with ends we do not see barriers if
we looked at these images from the
satellite of our mountains
we would not see any of our hills
barriers
if we look at the map we see some
lines pulled perhaps by political historians
cartographers certain artificial thinkers
times but that create obstacles
so what can we do at this point
to say something about the barrier
we can overcome it is worth doing
we see that maybe in some cases it is one
help is an incitement one
satisfaction overcome barriers
arrived more or less actually the
my average age let’s call it a few
I’m actually trucchetto
I too invented in work in life
private and maybe even like a little
all maybe I built some created
obstacle apple tree are created some
obstacle arrives at certain times when
maybe the dissatisfaction the sense of
impotence even in work tells you well
I must overcome this barrier
to make the jump I have to overcome also the
fear the remorse that I myself may or
it’s a test
who throws himself jumped and maybe says
okay look was not so bad
how did this thing look like and one starts to
charging my state was a balzana idea
that had been turning for some time
in the head I was talking to maybe having dinner with him
friends put you to chat and not
because maybe he has friends
particularly well arranged or
condescending to me but
they told me to the test thrown because not
you can try talking at some point
one decides to go and gets spoiled
work on putting passion on it
commitment , enthusiasm and you throw yourself
clearly along the way you gather
the enthusiasts collect those that you
damage charge collects even the critics
the critics are those who then eventually
they present you with barriers to which
maybe you did not even think that
they are also very important ones the
my leap of the working barrier does not
it was really very simple and I arrived
from a world of telecommunications
of information technology for large companies
multinationals and I have passed tourism
apparently talking about it with all the
days is lucky and more fun
nicer
stay in the open air yes it’s true it is
clear that between a desk and a monitor
and going around the countryside is beautiful
what but what happened and what I have
collected stories
I met people I collected stories
of people who have passed faced
barriers of the territory of the
people around him
I’m from Turin but I have strong roots here
in our hills with ferrata
monferrato alessandrino astigiano langhe
I know them well and for the reasons there is
behind my idea has decided well
starting here to start working on
these territories because because the
piedmont but not only piedmont has
especially in the world of tourism
unexplored resources important resources
human resources important human resources
of people who have ideas that passionate that
He wants to do something for the
territory for itself and to create a network
I met very beautiful stories but
those most successful those most
important were those of people who
they have opened agritourism companies
successful biodynamic estates
very beautiful farms have become
beekeepers have opened activities of
service for the tourists coming from
not even from the countryside coming from the
city coming from the work of
executives in bank executives of companies
computer scientists responsible for marketing
soap opera actors from a certain point
they saw barriers in front of them
in life at work and decided to
overcome them and show others that
possible they opened up to the territory
they tried to create networks of
enter the community of the territory
then going to the territory and knowing
and talking to people you see that there
other things are what we say that
i’m small it’s beautiful
the tour is nice yes there are some
small well-made beautiful realities either
in human terms that just maybe
social or territorial physicists
little is nice but sometimes it does
staying small keeps small not
creates the real community the little one
sometimes a fear maybe at the base
at the base maybe the fear that they will steal us
that little idea and the neighbors
they know what we have
protected and built and therefore the year
next, do something like that
or that those 12 tourists go to
they and maybe we do not think about it
proliferation of the festival in certain
periods of the year
it’s fine people have chances of
go out but at a certain point it is up to you
let’s talk about
maybe if we agree we can
to do something really beautiful
interesting I collected dozens of
anecdotes and strange things come to me
mind, for example, an owner is beautiful
of a farmhouse of a bed and
breakfast in our hills
he told me, look at the tourists come here
for the first time they see this
valletta a country on the other side me
they ask for information asking me how
you call me asking what happens and
what’s there to see?
events activities and me
arrangia tells me I try to do the
possible but not always on all things
that happen for a simple reason
because in addition to Valletta there is another
province or another has happened
country of 400 inhabitants meeting the
people tell me you know here they are well
three associations that do business
cultural events on this country doing
a bit of bridges 400 inhabitants remove the
young people in children’s pastures
disinterested in the elderly those who
they work away those who are not
residents because the second home to the
end 10 12 people remain for maybe
the association is therefore small maybe
nice but it remains small then there was maybe
you saw that video on the internet
viral right of the classic barrier
then sliding gate with dogs that
they barked two groups of dogs that yes
the gate barked very strongly
he kept on flowing the moment he came
the dogs are perfectly open
they are turned and left
and this is what happens
the barrier creates this feeling of
I’m strong I’m beautiful but then in moments
where I have to communicate really happens
something different so let’s think about the
instead we think about what
can unite and not separate think about
our hills to our territory here
I talked about langa and monferrato
we think of the tourists who come here and you
let’s show the hills maybe there
we speak of high langa low langa high
monferrato low monferrato we did a
poll
probably the boundaries are not clear
but the names are often well known we think
but then at this point he has how
we can combine what certain barriers
virtual or real have divided
let’s think about the paths from
roads to cycle paths to routes
for riding
we think of waterways even when
they do not do damage
we think of railways to railways
abandoned but above all we think of the
human capital to the people who are on the
territory with their passions with
their cravings we think a craftsman who
maybe he does not want his job
your knowledge for knowledge yes
despair would be happy to teach
a small art to a Danish family
we think of an arbor that knows the
herbs in the area and then makes known the
territory just to be able to
to live better
we think I do not know a photographer who
He knows well his own village at
just corners and maybe take tourists to
make particular photos a little unique
we think of the yoga teacher that
maybe instead of staying in a gym
makes a vineyard an oasis of peace
the amateur amateur astronomer who
leads into the dark corner of the village
of the tourists fraction to look at them
stars that are not visible in the city
so we think about these things that there
join together think about how we present the
territory we present our land
we present our hills
a tourist when he looks at a view
like this and how there are so many
in our parts you do not see with purpose but
he does not want to see them he has no interest in
know what ends up like never you do not
communicate what happens revises the beauty
of what there is then try to
make this jump
let’s try to make the leap that makes us
go on to say I’ll be available
of the community I create this network around
to me I make sure that my little one
join the others to grow up
fortunately in the tourism world
Italy is a lucky world we have to
available a lot of things already
ready we have nature
we have the cultural assets we have the
our territory as a whole but
it was the human element that binds
truly territory and breaks down the
barriers is the human element is
certainly the fundamental ingredient
to break down the barriers
thank you
[Applause]
[Music]
”
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