[Music] hello ciao I’m a farmer and I’ve been a
hello ciao I’m a farmer and I’ve been a
hello ciao I’m a farmer and I’ve been a farmer for more than 36 years here on
farmer for more than 36 years here on
farmer for more than 36 years here on this picture I stand by three animals
this picture I stand by three animals
this picture I stand by three animals from my cattle and as a curiosity the
from my cattle and as a curiosity the
from my cattle and as a curiosity the cow to the right may give birth to her
cow to the right may give birth to her
cow to the right may give birth to her next cough just in this moment because
next cough just in this moment because
next cough just in this moment because when I left yesterday morning she was
when I left yesterday morning she was
when I left yesterday morning she was ready to give birth I love to be a
ready to give birth I love to be a
ready to give birth I love to be a farmer but in Finland it’s not so easy
farmer but in Finland it’s not so easy
farmer but in Finland it’s not so easy and I don’t think it’s so easy another
and I don’t think it’s so easy another
and I don’t think it’s so easy another wisdom countries either every week in
wisdom countries either every week in
wisdom countries either every week in Finland five farmers quit their activity
Finland five farmers quit their activity
Finland five farmers quit their activity because they can’t make their living and
because they can’t make their living and
because they can’t make their living and it I think the propulsion is almost the
it I think the propulsion is almost the
it I think the propulsion is almost the same all over Western Europe
same all over Western Europe
same all over Western Europe supermarkets and wholesale are very
supermarkets and wholesale are very
supermarkets and wholesale are very strong in this part of the world and the
strong in this part of the world and the
strong in this part of the world and the farmers power to negotiate is not so
farmers power to negotiate is not so
farmers power to negotiate is not so good at the same time five six years ago
good at the same time five six years ago
good at the same time five six years ago in our region people start to ask for
in our region people start to ask for
in our region people start to ask for locally produced food organic food and
locally produced food organic food and
locally produced food organic food and they screamed about it but they couldn’t
they screamed about it but they couldn’t
they screamed about it but they couldn’t find it from anywhere I’ve been a farmer
find it from anywhere I’ve been a farmer
find it from anywhere I’ve been a farmer for a long time twenty years ago I was
for a long time twenty years ago I was
for a long time twenty years ago I was promoting organic production in our
promoting organic production in our
promoting organic production in our farming farmers union where I live it
farming farmers union where I live it
farming farmers union where I live it was somehow possible to discuss with the
was somehow possible to discuss with the
was somehow possible to discuss with the people in the union I converted myself
people in the union I converted myself
people in the union I converted myself into organic production 27 years ago and
into organic production 27 years ago and
into organic production 27 years ago and also with the processing industry I
also with the processing industry I
also with the processing industry I could discuss but when I got to the
could discuss but when I got to the
could discuss but when I got to the supermarkets it was always some kind of
supermarkets it was always some kind of
supermarkets it was always some kind of disagreements
disagreements
disagreements by shelfs price setting volumes so I
by shelfs price setting volumes so I
by shelfs price setting volumes so I always was very very frustrated about
always was very very frustrated about
always was very very frustrated about this 2012 I participated in an a map
this 2012 I participated in an a map
this 2012 I participated in an a map delivery in France by coincidence a
delivery in France by coincidence a
delivery in France by coincidence a friend there invited me to this
friend there invited me to this
friend there invited me to this happening a map is a lot it’s a like
happening a map is a lot it’s a like
happening a map is a lot it’s a like community supported agriculture system
community supported agriculture system
community supported agriculture system and I had never heard about something
and I had never heard about something
and I had never heard about something similar before in my life and when I saw
similar before in my life and when I saw
similar before in my life and when I saw the system to exchange product between
the system to exchange product between
the system to exchange product between between producers and consumers
between producers and consumers
between producers and consumers I got overwhelmed of this genius way so
I got overwhelmed of this genius way so
I got overwhelmed of this genius way so I thought when I returned back to
I thought when I returned back to
I thought when I returned back to Finland I will like to create something
Finland I will like to create something
Finland I will like to create something similar back there well back home in
similar back there well back home in
similar back there well back home in Finland I got her some strategical
Finland I got her some strategical
Finland I got her some strategical persons and we started to plan for this
persons and we started to plan for this
persons and we started to plan for this and by a coincident also I was employed
and by a coincident also I was employed
and by a coincident also I was employed by a national project to promote organic
by a national project to promote organic
by a national project to promote organic production and within this project plan
production and within this project plan
production and within this project plan it was also said that I should try to
it was also said that I should try to
it was also said that I should try to cook to create networks so it was
cook to create networks so it was
cook to create networks so it was already written into my project the
already written into my project the
already written into my project the system I wanted to develop when I
system I wanted to develop when I
system I wanted to develop when I returned in January 2013 the very first
returned in January 2013 the very first
returned in January 2013 the very first public meeting was held where we
public meeting was held where we
public meeting was held where we presented our ideas for the public and
presented our ideas for the public and
presented our ideas for the public and we it raised a lot of interest a lot of
we it raised a lot of interest a lot of
we it raised a lot of interest a lot of people thought it was a good idea and I
people thought it was a good idea and I
people thought it was a good idea and I started to look for for producers that
started to look for for producers that
started to look for for producers that could participate and that was perhaps
could participate and that was perhaps
could participate and that was perhaps the most difficult part in the whole
the most difficult part in the whole
the most difficult part in the whole thing I’ve been working with farmers in
thing I’ve been working with farmers in
thing I’ve been working with farmers in our region for several decades as a
mentor and advertiser and and in
mentor and advertiser and and in different positions so they knew me from
different positions so they knew me from
different positions so they knew me from before
before
before and when they told them about I would
and when they told them about I would
and when they told them about I would like to create the system they said this
like to create the system they said this
like to create the system they said this won’t gone don’t go to work at all but
won’t gone don’t go to work at all but
won’t gone don’t go to work at all but when you are the person asking for it we
when you are the person asking for it we
when you are the person asking for it we are in so I I succeeded in two to find
are in so I I succeeded in two to find
are in so I I succeeded in two to find five fifteen producers that came into
five fifteen producers that came into
five fifteen producers that came into the system and we created two so-called
the system and we created two so-called
the system and we created two so-called reco circles at the town of Jakob stud
reco circles at the town of Jakob stud
reco circles at the town of Jakob stud and vasa reco comes from them from the
and vasa reco comes from them from the
and vasa reco comes from them from the swedish word real ale consumption
swedish word real ale consumption
swedish word real ale consumption because even if I live in Finland I’m a
because even if I live in Finland I’m a
because even if I live in Finland I’m a Swedish speaking I belong to of Swedish
Swedish speaking I belong to of Swedish
Swedish speaking I belong to of Swedish speaking minority I speak also finish so
speaking minority I speak also finish so
speaking minority I speak also finish so that’s not a problem and well and this
that’s not a problem and well and this
that’s not a problem and well and this word means in English fare consumption
so the 6th of June 2013 we held the very
so the 6th of June 2013 we held the very first delivery at Jakob start and this
first delivery at Jakob start and this
first delivery at Jakob start and this lady to the left
lady to the left
lady to the left Hana pala war is the very first record
Hana pala war is the very first record
Hana pala war is the very first record consumer he was the very first to pick
consumer he was the very first to pick
consumer he was the very first to pick up her order from a local bakery and
up her order from a local bakery and
up her order from a local bakery and this started a very very interesting
this started a very very interesting
this started a very very interesting journey but how does this record system
journey but how does this record system
journey but how does this record system depart from from other csa models mainly
depart from from other csa models mainly
depart from from other csa models mainly it’s because we use social media as a
it’s because we use social media as a
it’s because we use social media as a market channel every circle has a like a
market channel every circle has a like a
market channel every circle has a like a closed Facebook group where producers
closed Facebook group where producers
closed Facebook group where producers and consumers ask for membership and the
and consumers ask for membership and the
and consumers ask for membership and the administrators accept the demands from
administrators accept the demands from
administrators accept the demands from from honest people and then the mark the
from honest people and then the mark the
from honest people and then the mark the market can start the producers put their
market can start the producers put their
market can start the producers put their announcement what are they selling to
announcement what are they selling to
announcement what are they selling to what price what way they want
what price what way they want
what price what way they want be paid on this announcement and
be paid on this announcement and
be paid on this announcement and consumers start to order by doing
consumers start to order by doing
consumers start to order by doing comments under this announcement so when
comments under this announcement so when
comments under this announcement so when you start a record circle you don’t need
you start a record circle you don’t need
you start a record circle you don’t need to create something new your shelf it’s
to create something new your shelf it’s
to create something new your shelf it’s just to use things that already exist
the first year we had only these two
the first year we had only these two circles in our region and I hadn’t
circles in our region and I hadn’t
circles in our region and I hadn’t thought about spreading it around the
thought about spreading it around the
thought about spreading it around the fin around Finland but next the year
fin around Finland but next the year
fin around Finland but next the year after I get got contacted from people
after I get got contacted from people
after I get got contacted from people also from other parts of Finland so it’s
also from other parts of Finland so it’s
also from other parts of Finland so it’s true rumor it started to spread around
true rumor it started to spread around
true rumor it started to spread around our country and at the end of last year
our country and at the end of last year
our country and at the end of last year we had 170 circles with quarter of
we had 170 circles with quarter of
we had 170 circles with quarter of million members 250,000 members and you
million members 250,000 members and you
million members 250,000 members and you have to know that Finland is 1112 times
have to know that Finland is 1112 times
have to know that Finland is 1112 times small element will have smaller
small element will have smaller
small element will have smaller population than for example Italy so for
population than for example Italy so for
population than for example Italy so for the moment about 5% of the total
the moment about 5% of the total
the moment about 5% of the total population is a member in in a reco
population is a member in in a reco
population is a member in in a reco circle somewhere and the good thing
circle somewhere and the good thing
circle somewhere and the good thing about these circles they are totally
about these circles they are totally
about these circles they are totally free as far as no I know no one has ever
free as far as no I know no one has ever
free as far as no I know no one has ever paid a single cent to participate
which are then the benefits for for the
which are then the benefits for for the producers and for the consumers for the
producers and for the consumers for the
producers and for the consumers for the producer there are a lot of different
producer there are a lot of different
producer there are a lot of different benefits
everything is pre-ordered so you just
everything is pre-ordered so you just bring today to the place where the
bring today to the place where the
bring today to the place where the delivery takes part things they’re
delivery takes part things they’re
delivery takes part things they’re already sold you don’t need to make any
already sold you don’t need to make any
already sold you don’t need to make any advertising because it’s like like free
advertising because it’s like like free
advertising because it’s like like free and the added value for your product can
and the added value for your product can
and the added value for your product can be considerable as an example I could
be considerable as an example I could
be considerable as an example I could take for example potatoes when a farmer
take for example potatoes when a farmer
take for example potatoes when a farmer sells potatoes to a wholesale store he
sells potatoes to a wholesale store he
sells potatoes to a wholesale store he get about 12 cents per kilogram in the
get about 12 cents per kilogram in the
get about 12 cents per kilogram in the supermarket the same potatoes costs
supermarket the same potatoes costs
supermarket the same potatoes costs close to 1 euro but when the farmer
close to 1 euro but when the farmer
close to 1 euro but when the farmer sells through Rico
sells through Rico
sells through Rico he can take 60 70 cent but that means an
he can take 60 70 cent but that means an
he can take 60 70 cent but that means an ad read value on more than 500 percent
ad read value on more than 500 percent
ad read value on more than 500 percent for this product and I should say that
for this product and I should say that
for this product and I should say that the gap for the added value for a
the gap for the added value for a
the gap for the added value for a farmer’s through Rico has a variation
farmer’s through Rico has a variation
farmer’s through Rico has a variation between some percent justin until until
between some percent justin until until
between some percent justin until until two thousand percent depending on what
two thousand percent depending on what
two thousand percent depending on what kind of product you’re selling so for
kind of product you’re selling so for
kind of product you’re selling so for the farmers the added value is a very
the farmers the added value is a very
the farmers the added value is a very very significant and for the consumers
very significant and for the consumers
very significant and for the consumers that screamed about local often organic
that screamed about local often organic
that screamed about local often organic products they have got access to this
products they have got access to this
products they have got access to this possibility they can come and meet the
possibility they can come and meet the
possibility they can come and meet the farmer every week or every other week
farmer every week or every other week
farmer every week or every other week and look him into the eye and discuss
and look him into the eye and discuss
and look him into the eye and discuss his product if it’s good or if it’s bad
his product if it’s good or if it’s bad
his product if it’s good or if it’s bad if it’s bad they don’t order again so
if it’s bad they don’t order again so
if it’s bad they don’t order again so it’s but meeting halfways and always
it’s but meeting halfways and always
it’s but meeting halfways and always meeting the producer coming with this
meeting the producer coming with this
meeting the producer coming with this stuff a god
stuff a god
stuff a god four stars trust between consumers and
four stars trust between consumers and
four stars trust between consumers and producers since
we have a
we have a nowaday we have a lot of different
nowaday we have a lot of different
nowaday we have a lot of different varieties of products l sold through
varieties of products l sold through
varieties of products l sold through this record system so you can have
this record system so you can have
this record system so you can have almost everything except milk production
almost everything except milk production
almost everything except milk production because the laws in Finland doesn’t
because the laws in Finland doesn’t
because the laws in Finland doesn’t accept selling milk products on these
accept selling milk products on these
accept selling milk products on these kind of market types but we have fish
kind of market types but we have fish
kind of market types but we have fish bread meat honey jam berries vegetables
bread meat honey jam berries vegetables
bread meat honey jam berries vegetables fruits eggs bakery bread almost
fruits eggs bakery bread almost
fruits eggs bakery bread almost everything and four years ago it was not
everything and four years ago it was not
everything and four years ago it was not possible in at least in our region
possible in at least in our region
possible in at least in our region Finland to get anything of this and a
Finland to get anything of this and a
Finland to get anything of this and a lot of farmers didn’t know that the day
lot of farmers didn’t know that the day
lot of farmers didn’t know that the day in the future should start to sell
in the future should start to sell
in the future should start to sell through this kind of system but now
through this kind of system but now
through this kind of system but now there’s there are many of them if I show
there’s there are many of them if I show
there’s there are many of them if I show some figures how the development went so
some figures how the development went so
some figures how the development went so as we started 2013 as I’d already said
as we started 2013 as I’d already said
as we started 2013 as I’d already said we had a very modest start I over talked
we had a very modest start I over talked
we had a very modest start I over talked 15 producers and by the end of the year
15 producers and by the end of the year
15 producers and by the end of the year we had 400 members all together and the
we had 400 members all together and the
we had 400 members all together and the estimated turnover for these tools
estimated turnover for these tools
estimated turnover for these tools circles was 80,000 euros so it was quite
circles was 80,000 euros so it was quite
circles was 80,000 euros so it was quite modest next year when it started to
modest next year when it started to
modest next year when it started to spread to other parts of Finland at the
spread to other parts of Finland at the
spread to other parts of Finland at the end of next year we had 750 farmers
end of next year we had 750 farmers
end of next year we had 750 farmers involved 12,000 consumers that meant we
involved 12,000 consumers that meant we
involved 12,000 consumers that meant we had a small increase of 3,000 percent in
had a small increase of 3,000 percent in
had a small increase of 3,000 percent in the membership and turnover was about 2
the membership and turnover was about 2
the membership and turnover was about 2 million euros for these 2015 it’s
million euros for these 2015 it’s
million euros for these 2015 it’s starting to happen really fast at the
starting to happen really fast at the
starting to happen really fast at the end of the year we had about 100 circles
end of the year we had about 100 circles
end of the year we had about 100 circles and we had ten times more members about
and we had ten times more members about
and we had ten times more members about one
one
one than 20,000 and the turnover for 2015
than 20,000 and the turnover for 2015
than 20,000 and the turnover for 2015 was about 8 million euros estimated
was about 8 million euros estimated
was about 8 million euros estimated because most of the circles were were
because most of the circles were were
because most of the circles were were established at the end of the year last
established at the end of the year last
established at the end of the year last year about 3,700 producers sold at least
year about 3,700 producers sold at least
year about 3,700 producers sold at least once through this reco circle in Finland
once through this reco circle in Finland
once through this reco circle in Finland and if you compare that in Finland in
and if you compare that in Finland in
and if you compare that in Finland in total we have less than 50,000 producers
total we have less than 50,000 producers
total we have less than 50,000 producers that means almost 7 8 % of all the
that means almost 7 8 % of all the
that means almost 7 8 % of all the producers are selling something through
producers are selling something through
producers are selling something through this system and the members in Finland
this system and the members in Finland
this system and the members in Finland at the end of last year was about a
at the end of last year was about a
at the end of last year was about a quarter million persons and my own
quarter million persons and my own
quarter million persons and my own estimated turnover for last year was
estimated turnover for last year was
estimated turnover for last year was about 30 million euro here you can see
about 30 million euro here you can see
about 30 million euro here you can see on the arrows where the record circle in
on the arrows where the record circle in
on the arrows where the record circle in Finland is is situated the southern part
Finland is is situated the southern part
Finland is is situated the southern part is the capital I live in the western
is the capital I live in the western
is the capital I live in the western part of of Finland on the west coast and
part of of Finland on the west coast and
part of of Finland on the west coast and you see there’s not arrows everywhere
you see there’s not arrows everywhere
you see there’s not arrows everywhere but you have to know where there is no
but you have to know where there is no
but you have to know where there is no arrow there is no population
arrow there is no population
arrow there is no population it’s like empty land so it’s it’s hard
it’s like empty land so it’s it’s hard
it’s like empty land so it’s it’s hard to establish anything in there so where
to establish anything in there so where
to establish anything in there so where we have a big population we also have
we have a big population we also have
we have a big population we also have these record circles last year ill it
these record circles last year ill it
these record circles last year ill it also started to spread into Sweden two
also started to spread into Sweden two
also started to spread into Sweden two circles was established established and
circles was established established and
circles was established established and also was invited to give a speech in
also was invited to give a speech in
also was invited to give a speech in Sweden last year but at the end of
Sweden last year but at the end of
Sweden last year but at the end of January this year I went to Sweden again
January this year I went to Sweden again
January this year I went to Sweden again for four days promotion tour for the
for four days promotion tour for the
for four days promotion tour for the record circles and since January during
record circles and since January during
record circles and since January during 3 months they has have established 26
3 months they has have established 26
3 months they has have established 26 new record circles also in Sweden so I
new record circles also in Sweden so I
new record circles also in Sweden so I think by the end of the year they will
think by the end of the year they will
think by the end of the year they will have at least 100 circles I know in this
have at least 100 circles I know in this
have at least 100 circles I know in this audience there also a person who would
audience there also a person who would
audience there also a person who would like to to create a similar kind of
like to to create a similar kind of
like to to create a similar kind of system here in this town so if you think
system here in this town so if you think
system here in this town so if you think it’s a good idea you should should
it’s a good idea you should should
it’s a good idea you should should support him during them years I got a
support him during them years I got a
support him during them years I got a lot of awards for making this project
lot of awards for making this project
lot of awards for making this project and it also always warms your heart when
and it also always warms your heart when
and it also always warms your heart when you are awarded for a good thing but the
you are awarded for a good thing but the
you are awarded for a good thing but the very best award is always when when a
very best award is always when when a
very best award is always when when a farmer comes to me and said four years
farmer comes to me and said four years
farmer comes to me and said four years ago I didn’t have any future but now I
ago I didn’t have any future but now I
ago I didn’t have any future but now I have a future that’s the best you never
have a future that’s the best you never
have a future that’s the best you never can get and as a bonus during the last
can get and as a bonus during the last
can get and as a bonus during the last year we have also new established
year we have also new established
year we have also new established farmers that been established only
farmers that been established only
farmers that been established only because of this system exist and they
because of this system exist and they
because of this system exist and they sell everything they produce only
sell everything they produce only
sell everything they produce only through this thank you for attention and
through this thank you for attention and
through this thank you for attention and thank you for inviting me here
[Applause]
[Applause] [Music]
”
Be First to Comment