we’re given the choice to click on an article which would you choose
Taliban attack on Pakistani military
Taliban attack on Pakistani military base kills at least 17 or 23 signs here
base kills at least 17 or 23 signs here
base kills at least 17 or 23 signs here an awkward individual by a show of hands
an awkward individual by a show of hands
an awkward individual by a show of hands who would pick the first one who would
who would pick the first one who would
who would pick the first one who would pick the second one keep their choices
pick the second one keep their choices
pick the second one keep their choices in mind I was scrolling through Facebook
in mind I was scrolling through Facebook
in mind I was scrolling through Facebook the other day when I came across an
the other day when I came across an
the other day when I came across an article it was about the impact of
article it was about the impact of
article it was about the impact of unsafe abortion I scrolled past it only
unsafe abortion I scrolled past it only
unsafe abortion I scrolled past it only to stumble upon yet another article
to stumble upon yet another article
to stumble upon yet another article about a beloved lion who was shot in
about a beloved lion who was shot in
about a beloved lion who was shot in Tanzania now I didn’t click on these two
Tanzania now I didn’t click on these two
Tanzania now I didn’t click on these two articles instead I exited out of
articles instead I exited out of
articles instead I exited out of Facebook closed my laptop screen and
Facebook closed my laptop screen and
Facebook closed my laptop screen and continued by day if you asked me why I
continued by day if you asked me why I
continued by day if you asked me why I didn’t read those articles I would have
didn’t read those articles I would have
didn’t read those articles I would have told you lies I would have told you that
told you lies I would have told you that
told you lies I would have told you that I was too busy trying to finish my
I was too busy trying to finish my
I was too busy trying to finish my homework I would have told you that I
homework I would have told you that I
homework I would have told you that I was in a rush to get to school
was in a rush to get to school
was in a rush to get to school but in reality I was doing what hundreds
but in reality I was doing what hundreds
but in reality I was doing what hundreds and thousands of people do every single
and thousands of people do every single
and thousands of people do every single day I was simply ignoring the problem I
day I was simply ignoring the problem I
day I was simply ignoring the problem I was pretending it doesn’t exist after
was pretending it doesn’t exist after
was pretending it doesn’t exist after all this doesn’t affect me yes it
all this doesn’t affect me yes it
all this doesn’t affect me yes it affects 500,000 Syrian refugees but not
affects 500,000 Syrian refugees but not
affects 500,000 Syrian refugees but not me this idea is called willful ignorance
me this idea is called willful ignorance
me this idea is called willful ignorance there are two key players who take
there are two key players who take
there are two key players who take advantage of this first the media they
advantage of this first the media they
advantage of this first the media they most definitely know this they know that
most definitely know this they know that
most definitely know this they know that you’re not going to care about a girl
you’re not going to care about a girl
you’re not going to care about a girl who was kidnapped in the country so far
who was kidnapped in the country so far
who was kidnapped in the country so far away you don’t know how to pronounce his
away you don’t know how to pronounce his
away you don’t know how to pronounce his name for example who knew that there are
name for example who knew that there are
name for example who knew that there are a string of bombings in my home country
a string of bombings in my home country
a string of bombings in my home country Myanmar about two years ago anyone while
Myanmar about two years ago anyone while
Myanmar about two years ago anyone while everyone else in the world were leading
everyone else in the world were leading
everyone else in the world were leading normal lives completely unaware of the
normal lives completely unaware of the
normal lives completely unaware of the bomb threats I was at home I made sure I
bomb threats I was at home I made sure I
bomb threats I was at home I made sure I never left the house
never left the house
never left the house I made sure that if I did I would never
I made sure that if I did I would never
I made sure that if I did I would never be gone for more than an hour
be gone for more than an hour
be gone for more than an hour unfortunately the deaths and injuries of
unfortunately the deaths and injuries of
unfortunately the deaths and injuries of 13 Burmese citizens never made it onto
13 Burmese citizens never made it onto
13 Burmese citizens never made it onto the popular global news but that makes
the popular global news but that makes
the popular global news but that makes sense it’s in a country 5,000 kilometers
sense it’s in a country 5,000 kilometers
sense it’s in a country 5,000 kilometers away evidently not a lot of people are
away evidently not a lot of people are
away evidently not a lot of people are going to care the Guardian published a
going to care the Guardian published a
going to care the Guardian published a list of its most popular articles in
list of its most popular articles in
list of its most popular articles in 2013 the list starts with Edward Snowden
2013 the list starts with Edward Snowden
2013 the list starts with Edward Snowden the whistleblower behind NSA
the whistleblower behind NSA
the whistleblower behind NSA surveillance revelation then the world
surveillance revelation then the world
surveillance revelation then the world was curious to know about a certain
was curious to know about a certain
was curious to know about a certain letter to Miley Cyrus but after that
letter to Miley Cyrus but after that
letter to Miley Cyrus but after that ranked number 16 we arrived at an
ranked number 16 we arrived at an
ranked number 16 we arrived at an article about the Boston bombing after
article about the Boston bombing after
article about the Boston bombing after NSA gossip and after entertainment are
NSA gossip and after entertainment are
NSA gossip and after entertainment are we finally getting to the event that
we finally getting to the event that
we finally getting to the event that took almost all of the United States
took almost all of the United States
took almost all of the United States next key player marketing teams I’m
next key player marketing teams I’m
next key player marketing teams I’m going to start with Apple who here has
going to start with Apple who here has
going to start with Apple who here has already bought or plans to buy the
already bought or plans to buy the
already bought or plans to buy the newest iPhone 6s earlier on the year I
newest iPhone 6s earlier on the year I
newest iPhone 6s earlier on the year I watched a documentary on the lives of
watched a documentary on the lives of
watched a documentary on the lives of Apple’s Foxconn factory workers now
Apple’s Foxconn factory workers now
Apple’s Foxconn factory workers now Foxconn produces more than just Apple
Foxconn produces more than just Apple
Foxconn produces more than just Apple products
products
products it produces Kindles Playstations Xbox
it produces Kindles Playstations Xbox
it produces Kindles Playstations Xbox ones the short clip I’m about to show
ones the short clip I’m about to show
ones the short clip I’m about to show you right now it’s from a YouTube
you right now it’s from a YouTube
you right now it’s from a YouTube documentary titled who pays the price in
documentary titled who pays the price in
documentary titled who pays the price in the video they highlight the health
the video they highlight the health
the video they highlight the health aspects that arrived due to the lack 26
aspects that arrived due to the lack 26
aspects that arrived due to the lack 26 years old after three generations over
years old after three generations over
years old after three generations over 12 months it was confirmed to be
12 months it was confirmed to be
12 months it was confirmed to be occupational leukemia as an aggressive
occupational leukemia as an aggressive
occupational leukemia as an aggressive form of cancer
the video has a lot of emotional impact
the video has a lot of emotional impact on people the thought that we support a
on people the thought that we support a
on people the thought that we support a company whose greed takes over human
company whose greed takes over human
company whose greed takes over human lives is nerve-racking the fact that so
lives is nerve-racking the fact that so
lives is nerve-racking the fact that so many people risked their lives so I
many people risked their lives so I
many people risked their lives so I could have a small device sounds unreal
could have a small device sounds unreal
could have a small device sounds unreal but this isn’t enough to make us throw
but this isn’t enough to make us throw
but this isn’t enough to make us throw away our iPhones and our mac books it’s
away our iPhones and our mac books it’s
away our iPhones and our mac books it’s still not enough to get us to boycott
still not enough to get us to boycott
still not enough to get us to boycott them or protest because the truth is
them or protest because the truth is
them or protest because the truth is we’ll still buy from them the Golden
we’ll still buy from them the Golden
we’ll still buy from them the Golden Arches McDonald’s documentaries like
Arches McDonald’s documentaries like
Arches McDonald’s documentaries like supersize me highlight the health
supersize me highlight the health
supersize me highlight the health aspects of eating McDonald’s but what
aspects of eating McDonald’s but what
aspects of eating McDonald’s but what about ethical issues
about ethical issues
about ethical issues McDonald’s is most infamously known for
McDonald’s is most infamously known for
McDonald’s is most infamously known for its farm animal treatments it’s known
its farm animal treatments it’s known
its farm animal treatments it’s known for stuffing multiple chickens into one
for stuffing multiple chickens into one
for stuffing multiple chickens into one cage burning their beaks off and forcing
cage burning their beaks off and forcing
cage burning their beaks off and forcing them to live among other chicken corpses
but this isn’t the reason most of us
but this isn’t the reason most of us stopped eating McDonald’s most of us
stopped eating McDonald’s most of us
stopped eating McDonald’s most of us stopped because of the health problems
stopped because of the health problems
stopped because of the health problems that could potentially affect us not so
that could potentially affect us not so
that could potentially affect us not so much because of animal rights it seems
much because of animal rights it seems
much because of animal rights it seems almost bizarre that we continue to
almost bizarre that we continue to
almost bizarre that we continue to support these companies despite the fact
support these companies despite the fact
support these companies despite the fact that it’s against our morals it’s
that it’s against our morals it’s
that it’s against our morals it’s against everything we’ve been taught and
against everything we’ve been taught and
against everything we’ve been taught and yet we almost never feel remorse so
yet we almost never feel remorse so
yet we almost never feel remorse so why not because it’s human nature more
why not because it’s human nature more
why not because it’s human nature more specifically there are three things we
specifically there are three things we
specifically there are three things we love comfort security and being happy we
love comfort security and being happy we
love comfort security and being happy we avoid things that don’t light up the
avoid things that don’t light up the
avoid things that don’t light up the pleasure centers of our brain we avoid
pleasure centers of our brain we avoid
pleasure centers of our brain we avoid things that can make us feel guilty
things that can make us feel guilty
things that can make us feel guilty powerless shameful we would much rather
powerless shameful we would much rather
powerless shameful we would much rather see that photo of a puppy riding a bike
see that photo of a puppy riding a bike
see that photo of a puppy riding a bike or of a kitten dancing we would much
or of a kitten dancing we would much
or of a kitten dancing we would much rather have that rush of serotonin that
rather have that rush of serotonin that
rather have that rush of serotonin that rush of dopamine we’ve become so
rush of dopamine we’ve become so
rush of dopamine we’ve become so comfortable shutting out all negative
comfortable shutting out all negative
comfortable shutting out all negative associations we have with companies and
associations we have with companies and
associations we have with companies and we continue to believe that our actions
we continue to believe that our actions
we continue to believe that our actions don’t matter so why bother and this is
don’t matter so why bother and this is
don’t matter so why bother and this is when I tell you that they do in 2010
when I tell you that they do in 2010
when I tell you that they do in 2010 Johnson and Johnson we formulated all of
Johnson and Johnson we formulated all of
Johnson and Johnson we formulated all of its baby products every single one of
its baby products every single one of
its baby products every single one of them in a response to a boycott call
them in a response to a boycott call
them in a response to a boycott call which claimed they had been using
which claimed they had been using
which claimed they had been using harmful chemicals in their baby shampoos
harmful chemicals in their baby shampoos
harmful chemicals in their baby shampoos in 2012
in 2012
in 2012 Greenpeace promised a zero deforestation
Greenpeace promised a zero deforestation
Greenpeace promised a zero deforestation policy after giving and pressure from
policy after giving and pressure from
policy after giving and pressure from Greenpeace Nestle now has a zero
Greenpeace Nestle now has a zero
Greenpeace Nestle now has a zero deforestation policy after two hundred
deforestation policy after two hundred
deforestation policy after two hundred thousand emails were sent an activists
thousand emails were sent an activists
thousand emails were sent an activists showed demonstration and most recently
showed demonstration and most recently
showed demonstration and most recently on June 26 the millions of people who
on June 26 the millions of people who
on June 26 the millions of people who fought for marriage equality in the
fought for marriage equality in the
fought for marriage equality in the United States won their battle I agree
United States won their battle I agree
United States won their battle I agree it’s so much more cheaper to buy a
it’s so much more cheaper to buy a
it’s so much more cheaper to buy a hundred yen cookie than to buy a 500 yen
hundred yen cookie than to buy a 500 yen
hundred yen cookie than to buy a 500 yen Fairtrade organic one it’s also more
Fairtrade organic one it’s also more
Fairtrade organic one it’s also more socially acceptable to own an iPhone
socially acceptable to own an iPhone
socially acceptable to own an iPhone than a phone from a company
than a phone from a company
than a phone from a company no one has heard of but evidently
no one has heard of but evidently
no one has heard of but evidently ignoring these issues doesn’t mean it
ignoring these issues doesn’t mean it
ignoring these issues doesn’t mean it doesn’t exist we continue to support
doesn’t exist we continue to support
doesn’t exist we continue to support these huge companies believing we don’t
these huge companies believing we don’t
these huge companies believing we don’t have a choice
have a choice
have a choice we continue to ignore articles that
we continue to ignore articles that
we continue to ignore articles that could make us upset and just like your
could make us upset and just like your
could make us upset and just like your annoying little brother we pretend they
annoying little brother we pretend they
annoying little brother we pretend they don’t exist why because it’s just easier
don’t exist why because it’s just easier
don’t exist why because it’s just easier it’s easier to turn your back on things
it’s easier to turn your back on things
it’s easier to turn your back on things that can make you feel remorse and again
that can make you feel remorse and again
that can make you feel remorse and again it goes against everything we want out
it goes against everything we want out
it goes against everything we want out of life which is happiness but get this
of life which is happiness but get this
of life which is happiness but get this there are 600 million people in the
there are 600 million people in the
there are 600 million people in the world with at least one Apple product
world with at least one Apple product
world with at least one Apple product the number of suicides at Foxconn
the number of suicides at Foxconn
the number of suicides at Foxconn Factory is 14 it’s also barely visible
Factory is 14 it’s also barely visible
Factory is 14 it’s also barely visible on this graph you would think that a
on this graph you would think that a
on this graph you would think that a huge number of like 600 million could
huge number of like 600 million could
huge number of like 600 million could affect a small number like 14 you would
affect a small number like 14 you would
affect a small number like 14 you would think that 600 million people which use
think that 600 million people which use
think that 600 million people which use a slightly different route to save 14
a slightly different route to save 14
a slightly different route to save 14 very important lives but maybe we can
very important lives but maybe we can
very important lives but maybe we can start now we can support businesses we
start now we can support businesses we
start now we can support businesses we know do their part in social
know do their part in social
know do their part in social responsibility we can surround ourselves
responsibility we can surround ourselves
responsibility we can surround ourselves with the news we would normally avoid in
with the news we would normally avoid in
with the news we would normally avoid in the sad realities we would normally
the sad realities we would normally
the sad realities we would normally justify we can start to care are you
justify we can start to care are you
justify we can start to care are you ready to complicate your lives to
ready to complicate your lives to
ready to complicate your lives to simplify someone else’s are you ready to
simplify someone else’s are you ready to
simplify someone else’s are you ready to give up on the idea that ignorant is
give up on the idea that ignorant is
give up on the idea that ignorant is bliss are you ready to fight on a
bliss are you ready to fight on a
bliss are you ready to fight on a battlefield of social justice thank you
battlefield of social justice thank you
battlefield of social justice thank you you
”
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