heritage clothing line in Accra so heritage produces his own clothes it has
heritage produces his own clothes it has
heritage produces his own clothes it has his own designs and it has its own brand
his own designs and it has its own brand
his own designs and it has its own brand that it’s supposed to put for way there
that it’s supposed to put for way there
that it’s supposed to put for way there but then heritage advertises for his
but then heritage advertises for his
but then heritage advertises for his competitors so with all of his radio
competitors so with all of his radio
competitors so with all of his radio jingles a commercial set runs on
jingles a commercial set runs on
jingles a commercial set runs on television and any put that it makes on
television and any put that it makes on
television and any put that it makes on Facebook Instagram think about it all it
Facebook Instagram think about it all it
Facebook Instagram think about it all it does is telling its potential customers
does is telling its potential customers
does is telling its potential customers to buy from their competitors really
to buy from their competitors really
to buy from their competitors really really close and if maybe you are
really close and if maybe you are
really close and if maybe you are thinking now that perhaps is a business
thinking now that perhaps is a business
thinking now that perhaps is a business strategy it’s a marketing strategy know
strategy it’s a marketing strategy know
strategy it’s a marketing strategy know is not as a matter of fact that
is not as a matter of fact that
is not as a matter of fact that struggling through media and also Zagat
struggling through media and also Zagat
struggling through media and also Zagat they barely ever hits 20 percent of the
they barely ever hits 20 percent of the
they barely ever hits 20 percent of the target they set for themselves button
target they set for themselves button
target they set for themselves button with a little resources that they do
with a little resources that they do
with a little resources that they do have they keep on advertising for their
have they keep on advertising for their
have they keep on advertising for their competitors everybody in a company is so
competitors everybody in a company is so
competitors everybody in a company is so much disturbed
much disturbed
much disturbed notice the management employees
notice the management employees
notice the management employees everybody in that company is he stepped
everybody in that company is he stepped
everybody in that company is he stepped in and once it’s end the situation
in and once it’s end the situation
in and once it’s end the situation around this afternoon if I were to ask
around this afternoon if I were to ask
around this afternoon if I were to ask you to give me a solution to go give
you to give me a solution to go give
you to give me a solution to go give back to this company in Accra I know
back to this company in Accra I know
back to this company in Accra I know is very obvious and so easy they should
is very obvious and so easy they should
is very obvious and so easy they should just stop advertising fighter people
just stop advertising fighter people
just stop advertising fighter people focus on their own product but it’s not
focus on their own product but it’s not
focus on their own product but it’s not that simple because heritage doesn’t
that simple because heritage doesn’t
that simple because heritage doesn’t even know that it is advertising for
even know that it is advertising for
even know that it is advertising for other companies
other companies
other companies it doesn’t know it’s invest so much
it doesn’t know it’s invest so much
it doesn’t know it’s invest so much money in that but it doesn’t know that
money in that but it doesn’t know that
money in that but it doesn’t know that it’s actually advertising other people
ladies and gentlemen I’m not here to
ladies and gentlemen I’m not here to tell you about this unbelievable story
tell you about this unbelievable story
tell you about this unbelievable story of a non-existent company yeah it’s a
of a non-existent company yeah it’s a
of a non-existent company yeah it’s a lie forget it
but what I want to bring to ACA is a
but what I want to bring to ACA is a reality of the spirit of the story
reality of the spirit of the story
reality of the spirit of the story a consuming patent of our continent
a consuming patent of our continent
a consuming patent of our continent Africa how we have our own products
Africa how we have our own products
Africa how we have our own products we have our own brand and our own desire
we have our own brand and our own desire
we have our own brand and our own desire designs but then we keep on patronizing
designs but then we keep on patronizing
designs but then we keep on patronizing that of other people and if there is any
that of other people and if there is any
that of other people and if there is any one single thing that I think we could
one single thing that I think we could
one single thing that I think we could really credit our leaders for it’s been
really credit our leaders for it’s been
really credit our leaders for it’s been ardent young voices so this will now
ardent young voices so this will now
ardent young voices so this will now receive and campaign on patronizing made
receive and campaign on patronizing made
receive and campaign on patronizing made in African products well maybe they have
in African products well maybe they have
in African products well maybe they have incentives I mean the more you sell the
incentives I mean the more you sell the
incentives I mean the more you sell the more maybe your pay is also determined
more maybe your pay is also determined
more maybe your pay is also determined but whatever the reason may be the point
but whatever the reason may be the point
but whatever the reason may be the point is that if always added a voice to it
is that if always added a voice to it
is that if always added a voice to it and in fact in places like Nigeria for
and in fact in places like Nigeria for
and in fact in places like Nigeria for instance there are quotas on certain
instance there are quotas on certain
instance there are quotas on certain amounts of goods that you can import so
amounts of goods that you can import so
amounts of goods that you can import so rice for instance because Niger produces
rice for instance because Niger produces
rice for instance because Niger produces rice it only allows a certain level of
rice it only allows a certain level of
rice it only allows a certain level of rice to be imported but then the point
rice to be imported but then the point
rice to be imported but then the point is that no matter how hard these
is that no matter how hard these
is that no matter how hard these campaigns are done or the coaches are
campaigns are done or the coaches are
campaigns are done or the coaches are put on these products the people who are
put on these products the people who are
put on these products the people who are going to consume this product still have
going to consume this product still have
going to consume this product still have a certain system preference so much so
a certain system preference so much so
a certain system preference so much so that they so desire for perfumed rice
that they so desire for perfumed rice
that they so desire for perfumed rice that is imported from somewhere else
that is imported from somewhere else
that is imported from somewhere else apart from Nigeria but even if we were
apart from Nigeria but even if we were
apart from Nigeria but even if we were to say okay fine let us get rice from
to say okay fine let us get rice from
to say okay fine let us get rice from elsewhere in Kenya for instance China
elsewhere in Kenya for instance China
elsewhere in Kenya for instance China imposed so much rice from outside the
imposed so much rice from outside the
imposed so much rice from outside the continents but anecdotal Xenia produces
continents but anecdotal Xenia produces
continents but anecdotal Xenia produces so much rice
so it’s a little bit
so it’s a little bit of a dicey situation and I think over
of a dicey situation and I think over
of a dicey situation and I think over time we’ve tried to explain why the
time we’ve tried to explain why the
time we’ve tried to explain why the situation is so so most people is being
situation is so so most people is being
situation is so so most people is being that well Africans don’t like African
that well Africans don’t like African
that well Africans don’t like African products or to Afghan products are
products or to Afghan products are
products or to Afghan products are really inferior
really inferior
really inferior Nerissa that has been around for long
Nerissa that has been around for long
Nerissa that has been around for long but I don’t believe any of these two is
but I don’t believe any of these two is
but I don’t believe any of these two is a situation I believe it is so
because our lifestyle is modeled in such
because our lifestyle is modeled in such a way does the products we produce on
a way does the products we produce on
a way does the products we produce on the continent CA does not suppose the
the continent CA does not suppose the
the continent CA does not suppose the pots the particular type of lifestyle
pots the particular type of lifestyle
pots the particular type of lifestyle let me give you an example that’s gonna
let me give you an example that’s gonna
let me give you an example that’s gonna be an investment banker no matter how
be an investment banker no matter how
be an investment banker no matter how much I like wearing this particular
much I like wearing this particular
much I like wearing this particular I can never go to the office with this I
I can never go to the office with this I
I can never go to the office with this I mean even a Google workers are today
mean even a Google workers are today
mean even a Google workers are today suiting up
so if I’m to go to the market to go buy
so if I’m to go to the market to go buy something I obviously will go in for a
something I obviously will go in for a
something I obviously will go in for a suit or something like that but to
suit or something like that but to
suit or something like that but to better understand a situation more some
better understand a situation more some
better understand a situation more some few weeks ago I where I went out to
few weeks ago I where I went out to
few weeks ago I where I went out to interview a number of people 75 Africans
interview a number of people 75 Africans
interview a number of people 75 Africans from over 25 countries Tibet Burundi to
from over 25 countries Tibet Burundi to
from over 25 countries Tibet Burundi to go Nigeria 25 countries and what I
go Nigeria 25 countries and what I
go Nigeria 25 countries and what I wanted to know from these people where
wanted to know from these people where
wanted to know from these people where their preference pattern and their
their preference pattern and their
their preference pattern and their consumption pattern with regards the
consumption pattern with regards the
consumption pattern with regards the goose that we did engage so for example
goose that we did engage so for example
goose that we did engage so for example I will ask one person what do you like
I will ask one person what do you like
I will ask one person what do you like and then the second question will be
and then the second question will be
and then the second question will be what do you buy and in doing this I put
what do you buy and in doing this I put
what do you buy and in doing this I put two elements of culture food and clothes
two elements of culture food and clothes
two elements of culture food and clothes so my first question was look I doing
so my first question was look I doing
so my first question was look I doing their way to buckets of food we had
their way to buckets of food we had
their way to buckets of food we had African foods and non African foods so
African foods and non African foods so
African foods and non African foods so think of the pups think of the foo-foo
think of the pups think of the foo-foo
think of the pups think of the foo-foo the dolly and I’ll think of the burgers
the dolly and I’ll think of the burgers
the dolly and I’ll think of the burgers the fries and pizza and what a view that
the fries and pizza and what a view that
the fries and pizza and what a view that you have from the non-african buckets
you have from the non-african buckets
you have from the non-african buckets the first question was what is the
the first question was what is the
the first question was what is the origination of your best bucket of food
origination of your best bucket of food
origination of your best bucket of food and out of this river Dada I did
and out of this river Dada I did
and out of this river Dada I did interviewed through the survey 82% of
interviewed through the survey 82% of
interviewed through the survey 82% of them confirmed that they really did like
them confirmed that they really did like
them confirmed that they really did like African foods and its really sounded so
African foods and its really sounded so
African foods and its really sounded so good to hear
good to hear
good to hear so then I moved on to the second
so then I moved on to the second
so then I moved on to the second question I’m like okay when you go to
question I’m like okay when you go to
question I’m like okay when you go to the market then you’re going to buy food
the market then you’re going to buy food
the market then you’re going to buy food you have to take money out of your
you have to take money out of your
you have to take money out of your pocket to buy something from a
pocket to buy something from a
pocket to buy something from a restaurant for instance what do you
restaurant for instance what do you
restaurant for instance what do you normally buy African foods non African
normally buy African foods non African
normally buy African foods non African foods and then again I had just fed to
foods and then again I had just fed to
foods and then again I had just fed to one percent of same group of people who
one percent of same group of people who
one percent of same group of people who Elia on give me an 82 percent preference
Elia on give me an 82 percent preference
Elia on give me an 82 percent preference for African foods so just touch one
for African foods so just touch one
for African foods so just touch one percent of them who confirm that they’re
percent of them who confirm that they’re
percent of them who confirm that they’re more likely to buy African foods so then
more likely to buy African foods so then
more likely to buy African foods so then you realize that even though we have
you realize that even though we have
you realize that even though we have more people preferring African foods
more people preferring African foods
more people preferring African foods when it comes to the buying of it less
when it comes to the buying of it less
when it comes to the buying of it less our people bought it I’m like fine
our people bought it I’m like fine
our people bought it I’m like fine let us move to the second aspect of
let us move to the second aspect of
let us move to the second aspect of culture a close we were adults on those
culture a close we were adults on those
culture a close we were adults on those same assumptions that there were two
same assumptions that there were two
same assumptions that there were two categories of clothes African clothes
categories of clothes African clothes
categories of clothes African clothes there are bada the smoked caftan and
there are bada the smoked caftan and
there are bada the smoked caftan and then western clothes or non African clue
then western clothes or non African clue
then western clothes or non African clue the suits the crop tops I won’t say more
so this question I just had 34 people
so this question I just had 34 people confirming that delight African clothes
confirming that delight African clothes
confirming that delight African clothes and it was really sad but what was more
and it was really sad but what was more
and it was really sad but what was more sad was when I went on to us okay if you
sad was when I went on to us okay if you
sad was when I went on to us okay if you are going to buy clothes for yourself
are going to buy clothes for yourself
are going to buy clothes for yourself which one are you more likely to buy
which one are you more likely to buy
which one are you more likely to buy just 11 percent of people from this same
just 11 percent of people from this same
just 11 percent of people from this same group of people confirm that you buy
group of people confirm that you buy
group of people confirm that you buy African clothes so then you realize that
African clothes so then you realize that
African clothes so then you realize that there is a mismatch between what we buy
there is a mismatch between what we buy
there is a mismatch between what we buy and then what we think we like and if
and then what we think we like and if
and then what we think we like and if these two elements are elements of
these two elements are elements of
these two elements are elements of measuring culture the metrics that we
measuring culture the metrics that we
measuring culture the metrics that we can accept to measure culture for
can accept to measure culture for
can accept to measure culture for instance that is food and clothing then
instance that is food and clothing then
instance that is food and clothing then you realize that the African culture
you realize that the African culture
you realize that the African culture really exists in theory but in practice
really exists in theory but in practice
really exists in theory but in practice is non-existent
is non-existent
is non-existent at two different set of things here we
at two different set of things here we
at two different set of things here we think there is that when we think that
think there is that when we think that
think there is that when we think that we like African clothes we like African
we like African clothes we like African
we like African clothes we like African foods but then when it comes to the
foods but then when it comes to the
foods but then when it comes to the buying of it is different and we mother
buying of it is different and we mother
buying of it is different and we mother really feel guilty about this
really feel guilty about this
and that is a resume here today it is so
and that is a resume here today it is so because our lifestyles have been modern
because our lifestyles have been modern
because our lifestyles have been modern again after a very Western line so much
again after a very Western line so much
again after a very Western line so much so that African products have no much
so that African products have no much
so that African products have no much use for us
use for us
use for us because if you’re not talking about this
because if you’re not talking about this
because if you’re not talking about this thing like I said initially if I’m going
thing like I said initially if I’m going
thing like I said initially if I’m going through the office or I have to go to
through the office or I have to go to
through the office or I have to go to the office I can’t go to the office in
the office I can’t go to the office in
the office I can’t go to the office in this
and so it is like this or people buying
and so it is like this or people buying people buy more than on African products
people buy more than on African products
people buy more than on African products it’s not because they don’t like the
it’s not because they don’t like the
it’s not because they don’t like the African products is not because the
African products is not because the
African products is not because the African products are not good but it is
African products are not good but it is
African products are not good but it is simply because the products of African
simply because the products of African
simply because the products of African origin really do not support a current
origin really do not support a current
origin really do not support a current lifestyle it is like trying to sell a
lifestyle it is like trying to sell a
lifestyle it is like trying to sell a piece of chicken meal to a vegetarian
piece of chicken meal to a vegetarian
piece of chicken meal to a vegetarian he has no use for it and he’s not gonna
he has no use for it and he’s not gonna
he has no use for it and he’s not gonna buy it no matter how much you inspire
buy it no matter how much you inspire
buy it no matter how much you inspire him and that is a reason no matter how
him and that is a reason no matter how
him and that is a reason no matter how much our leaders for instance go out
much our leaders for instance go out
much our leaders for instance go out there and tell people to buy African
there and tell people to buy African
there and tell people to buy African products it’s still not gonna fly
products it’s still not gonna fly
products it’s still not gonna fly through the roof
through the roof
through the roof and it reminds me of one cinder Napoleon
and it reminds me of one cinder Napoleon
and it reminds me of one cinder Napoleon Bonaparte I quit from Napoleon
Bonaparte I quit from Napoleon
Bonaparte I quit from Napoleon Bonaparte’s he says that true leadership
Bonaparte’s he says that true leadership
Bonaparte’s he says that true leadership is the definition of reality and the
is the definition of reality and the
is the definition of reality and the inspiration of hope
inspiration of hope
inspiration of hope but what we do with aging people for
but what we do with aging people for
but what we do with aging people for instance to go buy made in African
instance to go buy made in African
instance to go buy made in African products it’s just an inspiration of
products it’s just an inspiration of
products it’s just an inspiration of hope sending people for instance to go
hope sending people for instance to go
hope sending people for instance to go buy a products so that you know is gonna
buy a products so that you know is gonna
buy a products so that you know is gonna be of benefit to their continent but
be of benefit to their continent but
be of benefit to their continent but then we refuse to really engage the
then we refuse to really engage the
then we refuse to really engage the reality of it that people really do not
reality of it that people really do not
reality of it that people really do not need these realize as much so what I
need these realize as much so what I
need these realize as much so what I want to do today here is to first of all
want to do today here is to first of all
want to do today here is to first of all reason how did we get to the point where
reason how did we get to the point where
reason how did we get to the point where our lifestyles has so much modeled after
our lifestyles has so much modeled after
our lifestyles has so much modeled after Western culture and to do that it led me
Western culture and to do that it led me
Western culture and to do that it led me to habit formation
these two handsome young men you see day
these two handsome young men you see day Papa and Nana down my nephews and I saw
Papa and Nana down my nephews and I saw
Papa and Nana down my nephews and I saw these guys when we were born in 2014
these guys when we were born in 2014
these guys when we were born in 2014 China human beings so so tiny they
China human beings so so tiny they
China human beings so so tiny they didn’t have any taste didn’t have any
didn’t have any taste didn’t have any
didn’t have any taste didn’t have any preference they didn’t have any choice
preference they didn’t have any choice
preference they didn’t have any choice nothing at all they were just there but
nothing at all they were just there but
nothing at all they were just there but you know in the last few months I spent
you know in the last few months I spent
you know in the last few months I spent in gonna do my internship whenever I
in gonna do my internship whenever I
in gonna do my internship whenever I visited these guys
visited these guys
visited these guys Papa will always ask for a specific type
Papa will always ask for a specific type
Papa will always ask for a specific type of chocolate and another always a
of chocolate and another always a
of chocolate and another always a specialized type of ginger biscuits and
specialized type of ginger biscuits and
specialized type of ginger biscuits and it led me to question how did these guys
it led me to question how did these guys
it led me to question how did these guys get to the point where they decided that
get to the point where they decided that
get to the point where they decided that they liked this particular product and
they liked this particular product and
they liked this particular product and that particular product exposure the
that particular product exposure the
that particular product exposure the kind of series that have been exposed to
kind of series that have been exposed to
kind of series that have been exposed to them by their mothers fathers siblings
them by their mothers fathers siblings
them by their mothers fathers siblings and the people around them it is out of
and the people around them it is out of
and the people around them it is out of the bucket of that exposure that they
the bucket of that exposure that they
the bucket of that exposure that they finally decide that we like a B and C so
finally decide that we like a B and C so
finally decide that we like a B and C so if you are exposing them for instance at
if you are exposing them for instance at
if you are exposing them for instance at that age with regards to sweets – for
that age with regards to sweets – for
that age with regards to sweets – for instance a chocolate that is imported
instance a chocolate that is imported
instance a chocolate that is imported from Switzerland for instance then in he
from Switzerland for instance then in he
from Switzerland for instance then in he decide on what realized is more likely
decide on what realized is more likely
decide on what realized is more likely to choose one of those things
to choose one of those things
to choose one of those things about as you see there as a very well
about as you see there as a very well
about as you see there as a very well too late
too late
too late three-piece suits
three-piece suits
three-piece suits whenever the going outs he’s going out
whenever the going outs he’s going out
whenever the going outs he’s going out with his mum for instance to address him
with his mum for instance to address him
with his mum for instance to address him in this suits and they go out eventually
in this suits and they go out eventually
in this suits and they go out eventually what we are telling Papa for instance is
what we are telling Papa for instance is
what we are telling Papa for instance is that if he really wants to look soon
that if he really wants to look soon
that if he really wants to look soon nice and he really wants to look so good
nice and he really wants to look so good
nice and he really wants to look so good for a very good occasion then he is to
for a very good occasion then he is to
for a very good occasion then he is to think three-piece suits if you have to
think three-piece suits if you have to
think three-piece suits if you have to give me any money today to go to the
give me any money today to go to the
give me any money today to go to the market to go buy something for himself
market to go buy something for himself
market to go buy something for himself because it’s been exposed to this type
because it’s been exposed to this type
because it’s been exposed to this type of lifestyle and it’s always looked good
of lifestyle and it’s always looked good
of lifestyle and it’s always looked good in it he’s more likely to go in for
in it he’s more likely to go in for
in it he’s more likely to go in for those line of products
those line of products
those line of products and that is the situation but to move it
and that is the situation but to move it
and that is the situation but to move it away from these young men to the bigger
away from these young men to the bigger
away from these young men to the bigger picture China once upon a time when
picture China once upon a time when
picture China once upon a time when talking about very you know advanced
talking about very you know advanced
talking about very you know advanced countries you were not going to think
countries you were not going to think
countries you were not going to think about China because at that time it was
about China because at that time it was
about China because at that time it was a region that was really struggling with
a region that was really struggling with
a region that was really struggling with its population for instance but you know
its population for instance but you know
its population for instance but you know what channel has been able to protect
what channel has been able to protect
what channel has been able to protect its territory so much that it has
its territory so much that it has
its territory so much that it has crafted the kind of lifestyle people
crafted the kind of lifestyle people
crafted the kind of lifestyle people live in China after the Chinese culture
live in China after the Chinese culture
live in China after the Chinese culture so much that it’s been able to send it
so much that it’s been able to send it
so much that it’s been able to send it out today to go into a restaurant not
out today to go into a restaurant not
out today to go into a restaurant not only are you going to have access to the
only are you going to have access to the
only are you going to have access to the Western cutlery but then you’re more
Western cutlery but then you’re more
Western cutlery but then you’re more likely to also get the Chinese
likely to also get the Chinese
likely to also get the Chinese chopsticks if you want it because they
chopsticks if you want it because they
chopsticks if you want it because they capitalized on it themselves so much
capitalized on it themselves so much
capitalized on it themselves so much that should it have been able to send it
that should it have been able to send it
that should it have been able to send it out today that is an example of people
out today that is an example of people
out today that is an example of people who are making sure that they live their
who are making sure that they live their
who are making sure that they live their lives after their culture and in making
lives after their culture and in making
lives after their culture and in making other people also leave it when Facebook
other people also leave it when Facebook
other people also leave it when Facebook came out Twitter Instagram I think I was
came out Twitter Instagram I think I was
came out Twitter Instagram I think I was this crease for it everybody wants it to
this crease for it everybody wants it to
this crease for it everybody wants it to be on one of them what’s happening in
be on one of them what’s happening in
be on one of them what’s happening in China is that there is no phase between
China is that there is no phase between
China is that there is no phase between China
China
China there’s no Instagram in China there’s no
there’s no Instagram in China there’s no
there’s no Instagram in China there’s no YouTube or Google in China
but in the Chinese government II didn’t
but in the Chinese government II didn’t leave them like that what it did was
leave them like that what it did was
leave them like that what it did was that edit copy cut up just that function
that edit copy cut up just that function
that edit copy cut up just that function just like Facebook and all of these
just like Facebook and all of these
just like Facebook and all of these other ups so they have the yuku they
other ups so they have the yuku they
other ups so they have the yuku they have the by and it has so many thing now
have the by and it has so many thing now
have the by and it has so many thing now to make the experience even better what
to make the experience even better what
to make the experience even better what I did was that all of these observes
I did was that all of these observes
I did was that all of these observes mentioned they put them on one platform
mentioned they put them on one platform
mentioned they put them on one platform for the recharge on WeChat
for the recharge on WeChat
for the recharge on WeChat you have your Chinese version of
you have your Chinese version of
you have your Chinese version of Facebook your Chinese version of
Facebook your Chinese version of
Facebook your Chinese version of Instagram or the social media upside
Instagram or the social media upside
Instagram or the social media upside there you are able to do online payments
there you are able to do online payments
there you are able to do online payments on WeChat and you’re basically able to
on WeChat and you’re basically able to
on WeChat and you’re basically able to live your life on recharge
live your life on recharge
live your life on recharge today there are 400 million people on
today there are 400 million people on
today there are 400 million people on WeChat as we speak
WeChat as we speak
WeChat as we speak now imagine what
corporate China can do the data or 400
corporate China can do the data or 400 million people in one place
million people in one place
million people in one place imagine how it can be able to develop
imagine how it can be able to develop
imagine how it can be able to develop products they’ll release uses the
products they’ll release uses the
products they’ll release uses the lifestyle of these people because they
lifestyle of these people because they
lifestyle of these people because they have the data of these people and it’s a
have the data of these people and it’s a
have the data of these people and it’s a deliberate attempt that has been pursued
deliberate attempt that has been pursued
deliberate attempt that has been pursued by a government to ensure that it is
by a government to ensure that it is
by a government to ensure that it is putting itself out there not just going
putting itself out there not just going
putting itself out there not just going after what is produced not just going
after what is produced not just going
after what is produced not just going after what is being done by other people
after what is being done by other people
after what is being done by other people because the true fact is that the more
because the true fact is that the more
because the true fact is that the more people produce or the more people
people produce or the more people
people produce or the more people consume a particular product well worth
consume a particular product well worth
consume a particular product well worth is created but the question is a who
is created but the question is a who
is created but the question is a who benefits from this what that is crazy
so today I have a very simple suggestion
so today I have a very simple suggestion now what if la Papa and Nana are three
now what if la Papa and Nana are three
now what if la Papa and Nana are three years old today but if we decide that
years old today but if we decide that
years old today but if we decide that we’re going to expose them to products
we’re going to expose them to products
we’re going to expose them to products that are of African origin
what if we decide that when it is that
what if we decide that when it is that special day and we really want them to
special day and we really want them to
special day and we really want them to have a very good at self-confidence
have a very good at self-confidence
have a very good at self-confidence about themselves we’re going to dress
about themselves we’re going to dress
about themselves we’re going to dress them in an AK model instead of innocence
them in an AK model instead of innocence
them in an AK model instead of innocence what if we decide that we are
what if we decide that we are
what if we decide that we are deliberately going to call these guys by
deliberately going to call these guys by
deliberately going to call these guys by their African names and not
what if because this is a whole point we
what if because this is a whole point we just cannot leave these situations to
just cannot leave these situations to
just cannot leave these situations to chance we hear of narratives of how
chance we hear of narratives of how
chance we hear of narratives of how Africa is rising we hear of neuroses
Africa is rising we hear of neuroses
Africa is rising we hear of neuroses over our deer population is going up the
over our deer population is going up the
over our deer population is going up the question is that if we really want to
question is that if we really want to
question is that if we really want to create jobs for people for instance we
create jobs for people for instance we
create jobs for people for instance we may want to reason first of all and it
may want to reason first of all and it
may want to reason first of all and it kind of people you are creating that
kind of people you are creating that
kind of people you are creating that jobs for and what jobs are actually
jobs for and what jobs are actually
jobs for and what jobs are actually going to be in and what they are going
going to be in and what they are going
going to be in and what they are going to be producing is that African products
to be producing is that African products
to be producing is that African products are we still going to create work for
are we still going to create work for
are we still going to create work for other people by 2050 Africa gerbiling is
other people by 2050 Africa gerbiling is
other people by 2050 Africa gerbiling is going to be the leading consumer in the
going to be the leading consumer in the
going to be the leading consumer in the market a question
market a question
market a question true to us today is very simple when
true to us today is very simple when
true to us today is very simple when Africa gets to that point and it ever
Africa gets to that point and it ever
Africa gets to that point and it ever gets to be the leading market consumer
gets to be the leading market consumer
gets to be the leading market consumer ever if that is possible
ever if that is possible
ever if that is possible by 2050 Nana and Papa will be 40 years
by 2050 Nana and Papa will be 40 years
by 2050 Nana and Papa will be 40 years old
Dubey CEUs yeah I know those guys are
Dubey CEUs yeah I know those guys are smart and will be buying so much on the
smart and will be buying so much on the
smart and will be buying so much on the market what do we want them to be buying
market what do we want them to be buying
market what do we want them to be buying and who do we want them to be creating
and who do we want them to be creating
and who do we want them to be creating value for I’ll be at it
value for I’ll be at it
value for I’ll be at it do you want them to continue the
do you want them to continue the
do you want them to continue the trajectory we are on today where we buy
trajectory we are on today where we buy
trajectory we are on today where we buy so much we spend so much but it really
so much we spend so much but it really
so much we spend so much but it really creates little value for the countenance
creates little value for the countenance
creates little value for the countenance but do we want to put them in a
but do we want to put them in a
but do we want to put them in a situation where they are buying
situation where they are buying
situation where they are buying satisfying their needs and then also
satisfying their needs and then also
satisfying their needs and then also creating immense value for the continent
creating immense value for the continent
creating immense value for the continent some say we are sitting on a time bomb
some say we are sitting on a time bomb
some say we are sitting on a time bomb or we could be sitting on a time bomb
or we could be sitting on a time bomb
or we could be sitting on a time bomb just sitting on a good mine
just sitting on a good mine
just sitting on a good mine and we to make sure that we get a
and we to make sure that we get a
and we to make sure that we get a maximum value out of it now whatever the
maximum value out of it now whatever the
maximum value out of it now whatever the situation is even more than making sure
situation is even more than making sure
situation is even more than making sure that we expose the next generation to
that we expose the next generation to
that we expose the next generation to African tailored products and then also
African tailored products and then also
African tailored products and then also model their lifestyle of the African
model their lifestyle of the African
model their lifestyle of the African Tillet products the question today is
Tillet products the question today is
Tillet products the question today is that what can you and I in this audience
that what can you and I in this audience
that what can you and I in this audience today starts doing
there’s so much that we can do I have
there’s so much that we can do I have personally decided to always go by my
personally decided to always go by my
personally decided to always go by my sign name a dubaku
the only reason still carrying the name
the only reason still carrying the name Richard well that’s another story
what can you do there is so much so the
what can you do there is so much so the decision is so in our hands we are going
decision is so in our hands we are going
decision is so in our hands we are going to be buying so much from the market who
to be buying so much from the market who
to be buying so much from the market who do we want to be creating the value for
do we want to be creating the value for
do we want to be creating the value for we have to deliberately decide to use
we have to deliberately decide to use
we have to deliberately decide to use our culture leverage on our culture to
our culture leverage on our culture to
our culture leverage on our culture to create so much value for ourselves we
create so much value for ourselves we
create so much value for ourselves we cannot continue to be that company that
cannot continue to be that company that
cannot continue to be that company that advertises for other people the company
advertises for other people the company
advertises for other people the company that we the product of other people out
that we the product of other people out
that we the product of other people out there while itself struggles to meet its
there while itself struggles to meet its
there while itself struggles to meet its own so Sagat
own so Sagat
own so Sagat we cannot continue to be a radical
continual not really appreciate what we
continual not really appreciate what we do Xavier because we have no need for
do Xavier because we have no need for
do Xavier because we have no need for them if you wanted a vegetarian to buy
them if you wanted a vegetarian to buy
them if you wanted a vegetarian to buy our chicken meal then let us make sure
our chicken meal then let us make sure
our chicken meal then let us make sure that that person does even become a
that that person does even become a
that that person does even become a vegetarian in the first place
vegetarian in the first place
vegetarian in the first place thank you
thank you
thank you [Applause]
”
Be First to Comment