[Applause]
I had the opportunity to spend some
Sometimes times with you are
passing by sitting there absorbing ideas
there are some other opportunities for
heal events like this like ted xe is
a great honor to step on the
17 x stage to speak precisely
about what we’ve even heard
Now the power that ideas have to
transform the world mainly
because all of us who are we are
here we are insecure
We’re scared, we’re afraid of
new, we are afraid of the different
people are afraid of what comes out of
standard that we know but at the same time
time we love technology people
very fond of technology we can
try new things apps
new social networks new wars that
people put in the car at last a
infinity of things are different from
people love to experience more people
It feels comfortable, we just like the
innovation when we feel
sure with it when you see the
benefit that she has for people she
It brings people like this to
Our life is funny because if
people have insurance and if we like
The new technology is is almost
conflict is not
but it is also important to remember that
which is synonymous with security for me
may not be a safety signal to
You guys I love diving for me, it’s 30
meters deep in the sea is a
safe environment for many of you
must be a panic environment
to me all right today gave everything
right
the ideas is one has incredible power
to impact and transform the world
transform what we know
to provoke people and over the
years, several ideas have changed
radically the way we are
related to the world and I wanted to
two of them for you at this moment had
a time at the beginning of the last century
where a guy decided to create a machine
that could take people from one place
To the other
something that caused fear when the
people feel afraid our body changes
When our body changes we stay
more attentive we become more anxious to
Our hand begins to perspire.
the heart accelerates we are
adrenaline starts to run through our
veins
fear causes all of this to us a new
cause this invention caused this
but we also think that the euphoria
cause the same type of reaction to
euphoria it causes the agent to be more
attentive
we get more enthusiastic about what
is happening and has the connects these
two things what causes these two types
of feeling agents are the ideas
so the first idea I brought
for you
it’s complicated here is invention 9906
dumont saints put this machine
proved to this machine that transformed
radically the way we are
relates to the world
the way we relate to
people the way we are
relates to cultures with ideas
many different
Any of us here can get out.
ted now round turn in 33 hours
It’s in China on the other side of the planet.
earth to what was imaginable in that
time was considered crazy because of this
thirty years later had another face
henry ford who founded a company with the
his name decided to massifies
car production
the idec had existed since the right
production of the car itself and it
make it accessible to a number each
more people make a
mass production
the days in taiwan the car to revolutionize
our way how to relate to
the cities of our integration with the
cities
our interaction between us has
people in brazil who consider the car a
family member almost every Sunday
shower gel is an incredible thing
The most interesting car of ideas is
that they are never an end in itself
always make you bring new things
the ideas they are propulsive springs
for new ideas
the invention of car production in
actual series of the car in the
popularization of the car has brought other
innovations legislation innovations
as a seat belt.
warning light and several years after the
air bag
it is an innovation an idea that gave
other ideas was the car
which also provided that in 2009
two guys who were at the conference
leweb in France left late from this
conference was coming back for
they could not find a car in the
street do not get a taxi is super
difficult to get a taxi outside the
center of paris late at night still
more public transportation was no longer
more accessible and were not even
walking back to the hotel
they decided to stop at a coffee shop in a
he spoke of them face ever thought so
If I were we could get the
Pocket mobile push a button
few minutes a car in front of us
to take people to where we are
want and get a reality in 32
480 cities in the world thanks
to the popularization of the car the invention
from internet to smartphone several
ideas that over the years
They allowed anyone to think about it and
Everyone who’s in this room today, everything
world who are here certainly has
idea all the time
We certainly had thousands of
ideas throughout the day today
listening to everything we heard but the
that differentiates people from one another is
exactly what we do with these
ideas how we put these
ideas in practice so that they can
be amplified impact the world idea
on paper is worth absolutely nothing
when we put an idea in
practice begins to have value and
people have ideas ideas can
transforming the world as we have
examples so far and we should all
to be catalysts for people who understand
interpret ideas and tell
ideas to other people for each
Sometimes more people are in favor of
idea of something that can be
transformer game that can be
impact on a society
everyone who has the capacity for this
I firmly believe in giving a
push for several good ideas but I
I believe it has an area of
knowledge that manages to do this
an even more transformative way
are people who study how to bring
people close to an idea of a
purpose companies work with companies with
NGOs with governments with other people
to be able to stone
to be able to interpret their ideas and
tell them an increasing number
people so that more people can
connecting with this idea can bring
knowledge because diversity
it is fundamental for us to put
things in practice then you can generate
world impact or public relations
this professional is the profession that
I chose
it is a profession an area of
communication that studies all the other
areas
We study how to use each tool.
What do we have inside the
communication to make it easier to
understanding of an idea of a
purpose and making understanding more
the greater the chances of
other people understand this idea
connect to it and connect
with it add up to her and transform the
idea and generate more impact in the world.
I think the rp is an amplifier of ideas
That’s why a few years ago I got
connected with other people who think
the same way I did and we solved it
found a school that works with
complementary education a school that
will in practice seek knowledge to
lead to theory spreading this the
number of people so that more
people can be inspired to increase the
your repertoire will increase your
knowledge and work to disseminate
more and more ideas so that people
can put them into practice an idea
super simple that was created by the area
of rp what I say is to have 6 and universe of
public relations is an idea of
immortal fans created by sport
reef club
they created a little card that said
that the person who had that
caterin was an organ donor
a super simple idea in a region
where the queues for the donation of
organs are very high and mortality
it’s too loud too
in a short time they were able to put together
51 thousand people who declared themselves
donors and this helps
precisely at the most difficult time
It was your family’s yes so that
person is a donor and 51 thousand people
means more people than it fits in.
of the sport club reef stadium
simple women who impact on the region
Knowledge is the key to this as
The more we know, the more we learn.
greater our greatest repertoire only
the more chance we can get
make incredible connections from people
and I managed to make a connection between
points and we learn things
many different
we saw here today that the reality of
one is very different from the reality of
the other we have different realities
here in this room imagine the
diversity and the plurality of
differences of ideas that we have
around the world
you want in the shopping malls that
man , he said it’s the role of the
knowledge lead people towards
to the future
he said that in one of the first
cities touches made in the history of
ted in 2006 to lead people toward
future where the ideas that we have
today will be put into practice where
people will have gone through the process of
to be afraid of this idea and then
assume and internalize this idea
the smartphone certainly impacts and
a lot of people heard iphone birth
for example, do not
not too long ago and this impacts the
our life until today you have a
Application for all here within your
pocket and whether it is knowledge paper
lead us to this future
The more we know, the more we study.
but we learn more, we increase
our repertoire over time
better ideas we will have more
people will be able to bring people together
their ability to generate an impact
in the world, especially those that
connect people who work for the
to make the world a better place
I very much believe in these ideas.
impact on the world with this
idea that can impact the world that
what you want to tell
for more people and that can generate real
impact on the lives of more people
Are you prepared with all the
knowledge you need to
put this idea into practice
I think if we want to look at
ages beyond steel
if we look at the different world one
world of people can be more human and
connect and we can live longer
in harmony with respect and with
diversity
we need to think a little more
about these three little things
ideas knowledge and impact in the world
thank you
[Applause]
”
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