I have been studying the evolution of the cities and the impact of information
the cities and the impact of information
the cities and the impact of information technology and Mora I’m doing this the
technology and Mora I’m doing this the
technology and Mora I’m doing this the more I see the importance to understand
more I see the importance to understand
more I see the importance to understand the signs of our humanity let me
the signs of our humanity let me
the signs of our humanity let me illustrate them
illustrate them
illustrate them can I ask you please to close your eyes
can I ask you please to close your eyes
can I ask you please to close your eyes all of you
imogena imagine you have to leave the
imogena imagine you have to leave the city in which you are living now in
city in which you are living now in
city in which you are living now in which city would you like to go in which
which city would you like to go in which
which city would you like to go in which city would you like to move and why
open your eyes all of you I have asked
open your eyes all of you I have asked this question a thousands of times and
this question a thousands of times and
this question a thousands of times and I’m getting two categories of answers in
I’m getting two categories of answers in
I’m getting two categories of answers in the first category people are telling me
the first category people are telling me
the first category people are telling me I want to move to that city because I
I want to move to that city because I
I want to move to that city because I have my parents who are living there I
have my parents who are living there I
have my parents who are living there I was born there or I had great vacations
was born there or I had great vacations
was born there or I had great vacations with my children I met my wife my
with my children I met my wife my
with my children I met my wife my husband so people are saying I want to
husband so people are saying I want to
husband so people are saying I want to move to that city because I have great
move to that city because I have great
move to that city because I have great memories great souvenirs in the other
memories great souvenirs in the other
memories great souvenirs in the other category people are telling me I want to
category people are telling me I want to
category people are telling me I want to move to this city because I heard I have
move to this city because I heard I have
move to this city because I heard I have read articles have seen multiple videos
read articles have seen multiple videos
read articles have seen multiple videos about it documentaries people told me
about it documentaries people told me
about it documentaries people told me there are lots of jobs so people are
there are lots of jobs so people are
there are lots of jobs so people are moving to this city because they are
moving to this city because they are
moving to this city because they are dreaming about it but in the time where
dreaming about it but in the time where
dreaming about it but in the time where technology is important I’ve never heard
technology is important I’ve never heard
technology is important I’ve never heard anyone telling me I want to move to this
anyone telling me I want to move to this
anyone telling me I want to move to this city because I can manage all my
city because I can manage all my
city because I can manage all my utilities online I can pay my bills
utilities online I can pay my bills
utilities online I can pay my bills online I can access to the government
online I can access to the government
online I can access to the government services online
services online
services online I can remotely manage my utilities my
I can remotely manage my utilities my
I can remotely manage my utilities my villa from my mobile phone
villa from my mobile phone
villa from my mobile phone the irony is that we are told that
the irony is that we are told that
the irony is that we are told that technology is great for us
technology is great for us
technology is great for us information technology being developed
information technology being developed
information technology being developed and in fact we don’t value that when
and in fact we don’t value that when
and in fact we don’t value that when there is a criteria that we’re in which
there is a criteria that we’re in which
there is a criteria that we’re in which city would you like to go
city would you like to go
city would you like to go we wouldn’t select that city because
we wouldn’t select that city because
we wouldn’t select that city because it’s using or leveraging the use of
it’s using or leveraging the use of
it’s using or leveraging the use of technology information technology
so the question I have is we are invaded
so the question I have is we are invaded by technology how this technology
by technology how this technology
by technology how this technology actually will be will value our time
actually will be will value our time
actually will be will value our time will value ourselves in the future and
will value ourselves in the future and
will value ourselves in the future and if I want to plan for the future
if I want to plan for the future
if I want to plan for the future I need to understand my past do you know
I need to understand my past do you know
I need to understand my past do you know when cities were created about 12,000
when cities were created about 12,000
when cities were created about 12,000 years ago what is interesting to me is
years ago what is interesting to me is
years ago what is interesting to me is actually why these first people at that
actually why these first people at that
actually why these first people at that time invented the concept of the city
time invented the concept of the city
time invented the concept of the city and also very interesting is why the
and also very interesting is why the
and also very interesting is why the other people decided to move to this new
other people decided to move to this new
other people decided to move to this new type of city this new innovation and the
type of city this new innovation and the
type of city this new innovation and the answer is simple because the city
answer is simple because the city
answer is simple because the city created value to them so let’s see in
created value to them so let’s see in
created value to them so let’s see in the history how cities is creating value
the history how cities is creating value
the history how cities is creating value long time ago
long time ago
long time ago you know tribes were fighting together
you know tribes were fighting together
you know tribes were fighting together against each others so people we are
against each others so people we are
against each others so people we are moving to the cities to get security and
moving to the cities to get security and
moving to the cities to get security and safety more recently in the 50s we are
safety more recently in the 50s we are
safety more recently in the 50s we are looking for a better quality of life we
looking for a better quality of life we
looking for a better quality of life we are lucky we want to go to the
are lucky we want to go to the
are lucky we want to go to the restaurant we want to have coffee with
restaurant we want to have coffee with
restaurant we want to have coffee with friends so people are moving to the city
friends so people are moving to the city
friends so people are moving to the city to find jobs and this quality of life we
to find jobs and this quality of life we
to find jobs and this quality of life we are calling this the modern city in the
are calling this the modern city in the
are calling this the modern city in the seventies something great happened to us
seventies something great happened to us
seventies something great happened to us we invented the fiber optics and with
we invented the fiber optics and with
we invented the fiber optics and with the fiber optics actually we invented
the fiber optics actually we invented
the fiber optics actually we invented broadband communications in tonight
broadband communications in tonight
broadband communications in tonight and what does it brings to to the cities
and what does it brings to to the cities
and what does it brings to to the cities is that we actually have created new job
is that we actually have created new job
is that we actually have created new job this technology the use of technology
this technology the use of technology
this technology the use of technology has created new jobs and innovations in
has created new jobs and innovations in
has created new jobs and innovations in our city ISM then the information is
our city ISM then the information is
our city ISM then the information is flourishing we are sharing more and more
flourishing we are sharing more and more
flourishing we are sharing more and more data more and more information and also
data more and more information and also
data more and more information and also the name the different types of cities
the name the different types of cities
the name the different types of cities so we have the economic cities the
so we have the economic cities the
so we have the economic cities the intelligence city the green city the eco
intelligence city the green city the eco
intelligence city the green city the eco city will be question city the word city
city will be question city the word city
city will be question city the word city and in 2010 there is a new concept
and in 2010 there is a new concept
and in 2010 there is a new concept coming this smart city and that the
coming this smart city and that the
coming this smart city and that the concept of the smart city was created by
concept of the smart city was created by
concept of the smart city was created by the ICT industry and with this they
the ICT industry and with this they
the ICT industry and with this they launched the value proposition that the
launched the value proposition that the
launched the value proposition that the use of technology the use of information
use of technology the use of information
use of technology the use of information technology in our city will actually
technology in our city will actually
technology in our city will actually create value to them to us so the future
create value to them to us so the future
create value to them to us so the future will tell us about this but now I’m
will tell us about this but now I’m
will tell us about this but now I’m interested to foresee actually how this
interested to foresee actually how this
interested to foresee actually how this future will look like
future will look like
future will look like you know this far future what we know
you know this far future what we know
you know this far future what we know technology is here but I hope you agree
technology is here but I hope you agree
technology is here but I hope you agree with me that in the future the most
with me that in the future the most
with me that in the future the most important thing in our city is us we
important thing in our city is us we
important thing in our city is us we should be the core of the city
technology is here so we will be
technology is here so we will be surrounded by sensors in our cities
surrounded by sensors in our cities
surrounded by sensors in our cities sensors are like CCTV cameras water
sensors are like CCTV cameras water
sensors are like CCTV cameras water pressure temperature and oil our mobile
pressure temperature and oil our mobile
pressure temperature and oil our mobile phone these sensors are actually very
phone these sensors are actually very
phone these sensors are actually very important because they are transforming
important because they are transforming
important because they are transforming an information in our environment into a
an information in our environment into a
an information in our environment into a data and this data will be captured in
data and this data will be captured in
data and this data will be captured in systems like fogs clouds Internet
systems like fogs clouds Internet
systems like fogs clouds Internet CyberKnife Skynet and what we do with
CyberKnife Skynet and what we do with
CyberKnife Skynet and what we do with this data we will have to analyze them
this data we will have to analyze them
this data we will have to analyze them we will analyze this data and from this
we will analyze this data and from this
we will analyze this data and from this analysis the most important will
analysis the most important will
analysis the most important will actually to create value to create urban
actually to create value to create urban
actually to create value to create urban value and why do we create urban value
value and why do we create urban value
value and why do we create urban value is to develop a sustainable city a city
is to develop a sustainable city a city
is to develop a sustainable city a city where we can have a social balance a
where we can have a social balance a
where we can have a social balance a city where there is a healthier
city where there is a healthier
city where there is a healthier environment a city where we can have a
environment a city where we can have a
environment a city where we can have a economic prosperity so now you can ask
economic prosperity so now you can ask
economic prosperity so now you can ask me the question is but how can I create
me the question is but how can I create
me the question is but how can I create value how we will create value
value how we will create value
value how we will create value thanks to this information technology so
thanks to this information technology so
thanks to this information technology so because I have an engineer background I
because I have an engineer background I
because I have an engineer background I will give my answer from the engineer
will give my answer from the engineer
will give my answer from the engineer senses
senses
senses they are very important and they will
they are very important and they will
they are very important and they will continue to be do you think all senses
continue to be do you think all senses
continue to be do you think all senses have already been created of course not
have already been created of course not
have already been created of course not imagine this clicker if I point to you
imagine this clicker if I point to you
imagine this clicker if I point to you and I could get maybe your stress level
and I could get maybe your stress level
and I could get maybe your stress level it hasn’t been invented yet and actually
it hasn’t been invented yet and actually
it hasn’t been invented yet and actually if I point in this direction to my wife
if I point in this direction to my wife
if I point in this direction to my wife Bertie I would get the highest result of
Bertie I would get the highest result of
Bertie I would get the highest result of stress with this new information with
stress with this new information with
stress with this new information with this new information I can connect dots
this new information I can connect dots
this new information I can connect dots I can create new software there is a new
I can create new software there is a new
I can create new software there is a new area error of software innovation after
area error of software innovation after
area error of software innovation after this hardware innovation and what about
this hardware innovation and what about
this hardware innovation and what about the business model business model are
the business model business model are
the business model business model are made because of what we know we are
made because of what we know we are
made because of what we know we are creating value delivering value based on
creating value delivering value based on
creating value delivering value based on what we know of this environment of the
what we know of this environment of the
what we know of this environment of the economic environment imagine I have more
economic environment imagine I have more
economic environment imagine I have more information about this in the
information about this in the
information about this in the environment if I have more information
environment if I have more information
environment if I have more information maybe I can manage more my risk during
maybe I can manage more my risk during
maybe I can manage more my risk during this business model I can mitigate my
this business model I can mitigate my
this business model I can mitigate my risk reduce my contingencies and
risk reduce my contingencies and
risk reduce my contingencies and actually reduce my Costa and be more
actually reduce my Costa and be more
actually reduce my Costa and be more competitive on the market so by
competitive on the market so by
competitive on the market so by leveraging the use of information the
leveraging the use of information the
leveraging the use of information the use of analysis the use of artificial
use of analysis the use of artificial
use of analysis the use of artificial intelligence and simulations I can
intelligence and simulations I can
intelligence and simulations I can improve actually my business models and
improve actually my business models and
improve actually my business models and develop disruptive business model
develop disruptive business model
develop disruptive business model innovations
innovations
innovations but these innovations for me are
but these innovations for me are
but these innovations for me are meaningless if they are not
meaningless if they are not
meaningless if they are not human-centered they have to make us
human-centered they have to make us
human-centered they have to make us proud as a human and when they are
proud as a human and when they are
proud as a human and when they are human-centered we can develop three big
human-centered we can develop three big
human-centered we can develop three big pillars of innovations environmental
pillars of innovations environmental
pillars of innovations environmental innovations we can fight this pollution
innovations we can fight this pollution
innovations we can fight this pollution this climate change social innovation
this climate change social innovation
this climate change social innovation and create new jobs and better balance
and create new jobs and better balance
and create new jobs and better balance in our cities and economic innovations
in our cities and economic innovations
in our cities and economic innovations where we can improve the prosperity of
where we can improve the prosperity of
where we can improve the prosperity of our businesses our entrepreneurs SMEs in
our businesses our entrepreneurs SMEs in
our businesses our entrepreneurs SMEs in all our cities and this in the end for
all our cities and this in the end for
all our cities and this in the end for me is creating a more sustainable city a
me is creating a more sustainable city a
me is creating a more sustainable city a more human City but you understand the
more human City but you understand the
more human City but you understand the more you innovator the more you’re
more you innovator the more you’re
more you innovator the more you’re changing the cities in which we live and
changing the cities in which we live and
changing the cities in which we live and the more you’re changing the cities the
the more you’re changing the cities the
the more you’re changing the cities the more you are changing ourselves I
recommend
recommend you’re developing more human-centered
you’re developing more human-centered
you’re developing more human-centered innovations in order to develop our
innovations in order to develop our
innovations in order to develop our future cities and to continue to sustain
future cities and to continue to sustain
future cities and to continue to sustain our humanity thank you very much
our humanity thank you very much
our humanity thank you very much [Applause]
”
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