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How to Turn a Regular Factory into a Smart Factory | Joachim Hensch | TEDxDEU


connect a customer with protection and

connect a customer with protection and can I turn a regular production into a

can I turn a regular production into a

can I turn a regular production into a smart factory think about 1987 and you

smart factory think about 1987 and you

smart factory think about 1987 and you want to become a tailor so this person

want to become a tailor so this person

want to become a tailor so this person on the table is obviously me and behind

on the table is obviously me and behind

on the table is obviously me and behind there’s my boss my master tailor he is a

there’s my boss my master tailor he is a

there’s my boss my master tailor he is a master tailor and I’m not I try to learn

master tailor and I’m not I try to learn

master tailor and I’m not I try to learn everything about it what is so special

everything about it what is so special

everything about it what is so special about making suits and I try hard I mean

about making suits and I try hard I mean

about making suits and I try hard I mean it takes at that time about 40 hours to

it takes at that time about 40 hours to

it takes at that time about 40 hours to produce a suit and I hope that it is of

produce a suit and I hope that it is of

produce a suit and I hope that it is of a well quality so that he approves it

a well quality so that he approves it

a well quality so that he approves it and for for his customers so I I’m

and for for his customers so I I’m

and for for his customers so I I’m thinking about what makes him so special

thinking about what makes him so special

thinking about what makes him so special why is that

why is that

why is that what makes him successful and again

what makes him successful and again

what makes him successful and again think about a time where there is no

think about a time where there is no

think about a time where there is no internet

internet

internet there’s no mobile phone there’s no okay

there’s no mobile phone there’s no okay

there’s no mobile phone there’s no okay Google and hey Siri there’s no Khan

Google and hey Siri there’s no Khan

Google and hey Siri there’s no Khan Academy and there is no youtube videos

Academy and there is no youtube videos

Academy and there is no youtube videos DIYs or whatsoever so the practically

DIYs or whatsoever so the practically

DIYs or whatsoever so the practically the only thing that you can learn

the only thing that you can learn

the only thing that you can learn something at that time is reading books

something at that time is reading books

something at that time is reading books there are books of course and building

there are books of course and building

there are books of course and building relationships talking to people watch

relationships talking to people watch

relationships talking to people watch and listen try to understand and try to

and listen try to understand and try to

and listen try to understand and try to observe what they do what what that

observe what they do what what that

observe what they do what what that makes them successful so I’m thinking

makes them successful so I’m thinking

makes them successful so I’m thinking about him and I’m constantly watching

about him and I’m constantly watching

about him and I’m constantly watching him and I try to understand what is it

him and I try to understand what is it

him and I try to understand what is it that connects him to the customer and I

that connects him to the customer and I

that connects him to the customer and I I start understanding that he has this

I start understanding that he has this

I start understanding that he has this obsession with with customers know how

obsession with with customers know how

obsession with with customers know how he really dives deep too into his

he really dives deep too into his

he really dives deep too into his clients he knows there

clients he knows there

clients he knows there there that that trades he knows their

there that that trades he knows their

there that that trades he knows their behavior how they would wear a suit

behavior how they would wear a suit

behavior how they would wear a suit what kind of pockets they want how

what kind of pockets they want how

what kind of pockets they want how there’s the poached posture how they

there’s the poached posture how they

there’s the poached posture how they like to wear them

like to wear them

like to wear them he even put small fabrics behind the

he even put small fabrics behind the

he even put small fabrics behind the ties so that they can easier find these

ties so that they can easier find these

ties so that they can easier find these items and combine them together and

items and combine them together and

items and combine them together and sometimes he was even invited to their

sometimes he was even invited to their

sometimes he was even invited to their homes to to watch their wardrobes and

homes to to watch their wardrobes and

homes to to watch their wardrobes and observe everything and suggest some new

observe everything and suggest some new

observe everything and suggest some new shoes or some new shirts or whatsoever

shoes or some new shirts or whatsoever

shoes or some new shirts or whatsoever for the next season so he’s really into

for the next season so he’s really into

for the next season so he’s really into it he’s really understanding his clients

it he’s really understanding his clients

it he’s really understanding his clients and his customers and also what he

and his customers and also what he

and his customers and also what he understands is his toolbox now again

understands is his toolbox now again

understands is his toolbox now again this is a very small tailor shop we are

this is a very small tailor shop we are

this is a very small tailor shop we are eight people so there is no big machine

eight people so there is no big machine

eight people so there is no big machine park or there’s no no no big technology

park or there’s no no no big technology

park or there’s no no no big technology but he knows very well about this he

but he knows very well about this he

but he knows very well about this he knows about all the scissors and needles

knows about all the scissors and needles

knows about all the scissors and needles and the materials the fabrics what kind

and the materials the fabrics what kind

and the materials the fabrics what kind of buttons are very well with what kind

of buttons are very well with what kind

of buttons are very well with what kind of fabrics what kind of linings would

of fabrics what kind of linings would

of fabrics what kind of linings would people want and he knows about his

people want and he knows about his

people want and he knows about his workforce he’s eight people that we were

workforce he’s eight people that we were

workforce he’s eight people that we were he he knew very much everything about us

he he knew very much everything about us

he he knew very much everything about us who would make the nicest buttonholes

who would make the nicest buttonholes

who would make the nicest buttonholes who would make the nicest shoulder who

who would make the nicest shoulder who

who would make the nicest shoulder who is making the the finishing that people

is making the the finishing that people

is making the the finishing that people that people want or their customer his

that people want or their customer his

that people want or their customer his customers want and then he puts

customers want and then he puts

customers want and then he puts everything together and then this kind

everything together and then this kind

everything together and then this kind of magic happens

of magic happens

of magic happens and this magic happens because he knows

and this magic happens because he knows

and this magic happens because he knows everything about his his world of

everything about his his world of

everything about his his world of complexity and and I don’t know if you

complexity and and I don’t know if you

complexity and and I don’t know if you have ever had this moment of buying

have ever had this moment of buying

have ever had this moment of buying something or trying something and you

something or trying something and you

something or trying something and you then you get this kind of little to

then you get this kind of little to

then you get this kind of little to smile on your face because you like

smile on your face because you like

smile on your face because you like yourself and that is not so often when

yourself and that is not so often when

yourself and that is not so often when you have when you have to do with

you have when you have to do with

you have when you have to do with businessman you know people play cool

businessman you know people play cool

businessman you know people play cool and they have their suits and ties and

and they have their suits and ties and

and they have their suits and ties and whatsoever but when you when you have

whatsoever but when you when you have

whatsoever but when you when you have these people standing in front of a

these people standing in front of a

these people standing in front of a mirror and smiling because the product

mirror and smiling because the product

mirror and smiling because the product is right and they like what they see

is right and they like what they see

is right and they like what they see that’s actually a moment it’s a magic

that’s actually a moment it’s a magic

that’s actually a moment it’s a magic moment so so that’s what I embraced at

moment so so that’s what I embraced at

moment so so that’s what I embraced at that time and then I moved on

that time and then I moved on

that time and then I moved on I learned a lot I moved on and then it’s

I learned a lot I moved on and then it’s

I learned a lot I moved on and then it’s 2015 and I’m just assigned to become the

2015 and I’m just assigned to become the

2015 and I’m just assigned to become the boss of 4,000 people and I’m I can tell

boss of 4,000 people and I’m I can tell

boss of 4,000 people and I’m I can tell you if you ever want to physically feel

you if you ever want to physically feel

you if you ever want to physically feel complexity then you surround yourself

complexity then you surround yourself

complexity then you surround yourself with 4,000 people which is like in a

with 4,000 people which is like in a

with 4,000 people which is like in a rock concert and try to feel responsible

rock concert and try to feel responsible

rock concert and try to feel responsible for them and try to feel the the

for them and try to feel the the

for them and try to feel the the complexity of these people the different

complexity of these people the different

complexity of these people the different expertise the different personalities

expertise the different personalities

expertise the different personalities the different abilities of all them so

the different abilities of all them so

the different abilities of all them so so I was asking myself about what what

so I was asking myself about what what

so I was asking myself about what what can I learn from this time and what kind

can I learn from this time and what kind

can I learn from this time and what kind of what can I possibly do to make this

of what can I possibly do to make this

of what can I possibly do to make this company fit also for the next in fourth

company fit also for the next in fourth

company fit also for the next in fourth Industrial Revolution for the next years

Industrial Revolution for the next years

Industrial Revolution for the next years to come for technology this is on the

to come for technology this is on the

to come for technology this is on the way

way

way and I’m trying to deeply dive into this

and I’m trying to deeply dive into this

and I’m trying to deeply dive into this 4,000 machines four thousand people 2

4,000 machines four thousand people 2

4,000 machines four thousand people 2 million shirts a million suit 500,000

million shirts a million suit 500,000

million shirts a million suit 500,000 women’s wear pieces so a huge complexity

women’s wear pieces so a huge complexity

women’s wear pieces so a huge complexity and overall and then there is this time

and overall and then there is this time

and overall and then there is this time in 2015 and it’s now even further of

in 2015 and it’s now even further of

in 2015 and it’s now even further of endless flow of information I mean we

endless flow of information I mean we

endless flow of information I mean we are overwhelmed every day from

are overwhelmed every day from

are overwhelmed every day from information and we are even more flat I

information and we are even more flat I

information and we are even more flat I mean it 20 years ago it was not so easy

mean it 20 years ago it was not so easy

mean it 20 years ago it was not so easy to to gather information to Dowe

to to gather information to Dowe

to to gather information to Dowe nowadays information is flat is

nowadays information is flat is

nowadays information is flat is everywhere and with information with

everywhere and with information with

everywhere and with information with information comes innovation so the new

information comes innovation so the new

information comes innovation so the new workforce that we hire the new people

workforce that we hire the new people

workforce that we hire the new people that we hire the so-called Generation

that we hire the so-called Generation

that we hire the so-called Generation Y’s and zetz the Millennials everyone

Y’s and zetz the Millennials everyone

Y’s and zetz the Millennials everyone expects this kind of flat Hiroki this

expects this kind of flat Hiroki this

expects this kind of flat Hiroki this flat information flow in this easiness

flat information flow in this easiness

flat information flow in this easiness of being in touch with each other so

of being in touch with each other so

of being in touch with each other so beaming this Factory into a smart

beaming this Factory into a smart

beaming this Factory into a smart Factory is not only a technical exercise

Factory is not only a technical exercise

Factory is not only a technical exercise it’s actually something that has to do a

it’s actually something that has to do a

it’s actually something that has to do a lot with people making things flat and

lot with people making things flat and

lot with people making things flat and making things available for everyone and

making things available for everyone and

making things available for everyone and and we were thinking about how does a

and we were thinking about how does a

and we were thinking about how does a factory look like when it is

factory look like when it is

factory look like when it is smart how does how does a production

smart how does how does a production

smart how does how does a production look like when it produces only what is

look like when it produces only what is

look like when it produces only what is needed and we were rethinking the whole

needed and we were rethinking the whole

needed and we were rethinking the whole concept of a factory now if you think

concept of a factory now if you think

concept of a factory now if you think about your smartphone I mean you you can

about your smartphone I mean you you can

about your smartphone I mean you you can open it and if you have opened ever your

open it and if you have opened ever your

open it and if you have opened ever your smart when you see that it’s very dense

smart when you see that it’s very dense

smart when you see that it’s very dense you know there is not so much in it

you know there is not so much in it

you know there is not so much in it there’s not so much space so we measured

there’s not so much space so we measured

there’s not so much space so we measured actually the used volume of our factory

actually the used volume of our factory

actually the used volume of our factory and we figured out that it’s just about

and we figured out that it’s just about

and we figured out that it’s just about 8% 92% was air you know think about your

8% 92% was air you know think about your

8% 92% was air you know think about your smart phone nine times bigger because of

smart phone nine times bigger because of

smart phone nine times bigger because of air that’s a weird thing so we started

air that’s a weird thing so we started

air that’s a weird thing so we started to dive into technology and into these

to dive into technology and into these

to dive into technology and into these 3d space planning technologies and try

3d space planning technologies and try

3d space planning technologies and try to understand what’s the new technology

to understand what’s the new technology

to understand what’s the new technology coming in and we talked about robotics

coming in and we talked about robotics

coming in and we talked about robotics and we are not talking about man versus

and we are not talking about man versus

and we are not talking about man versus machine

machine

machine I mean robotics versus people but we

I mean robotics versus people but we

I mean robotics versus people but we talk about an integration of all that

talk about an integration of all that

talk about an integration of all that into one kind of machine that builds the

into one kind of machine that builds the

into one kind of machine that builds the machine and besides that we live in

machine and besides that we live in

machine and besides that we live in digital times every one of you here is

digital times every one of you here is

digital times every one of you here is physically here but every one of you has

physically here but every one of you has

physically here but every one of you has a digital copy as well while you are

a digital copy as well while you are

a digital copy as well while you are sitting here and listening and talking

sitting here and listening and talking

sitting here and listening and talking maybe to your neighbor one part of you

maybe to your neighbor one part of you

maybe to your neighbor one part of you is also being in the Internet I mean you

is also being in the Internet I mean you

is also being in the Internet I mean you have your Facebook account your LinkedIn

have your Facebook account your LinkedIn

have your Facebook account your LinkedIn account your email maybe you write a

account your email maybe you write a

account your email maybe you write a blog or whatsoever so you have this

blog or whatsoever so you have this

blog or whatsoever so you have this physical presence and you have this

physical presence and you have this

physical presence and you have this digital presence as well and there’s no

digital presence as well and there’s no

digital presence as well and there’s no either/or you didn’t give up your

either/or you didn’t give up your

either/or you didn’t give up your physical friends because of adding some

physical friends because of adding some

physical friends because of adding some Facebook friends in the same behavior we

Facebook friends in the same behavior we

Facebook friends in the same behavior we try to implement in our factory so we

try to implement in our factory so we

try to implement in our factory so we try to build this digital copy of what’s

try to build this digital copy of what’s

try to build this digital copy of what’s actually there that means everything

actually there that means everything

actually there that means everything that we can imagine and that we see

that we can imagine and that we see

that we can imagine and that we see becomes a copy who gets a copy

becomes a copy who gets a copy

becomes a copy who gets a copy everything is connected within each

everything is connected within each

everything is connected within each other and everything will have a digital

other and everything will have a digital

other and everything will have a digital copy in this Factory and once we done

copy in this Factory and once we done

copy in this Factory and once we done this then we can start connecting this

this then we can start connecting this

this then we can start connecting this and that’s a magic moment because then

and that’s a magic moment because then

and that’s a magic moment because then you start you have a factory that’s

you start you have a factory that’s

you start you have a factory that’s actually producing goods and you have a

actually producing goods and you have a

actually producing goods and you have a digital copy that’s actually

digital copy that’s actually

digital copy that’s actually producing data and with this data you

producing data and with this data you

producing data and with this data you can do a lot I mean you can start

can do a lot I mean you can start

can do a lot I mean you can start understanding harmony and machine data

understanding harmony and machine data

understanding harmony and machine data is like music so what we started to do

is like music so what we started to do

is like music so what we started to do is measuring every component and we

is measuring every component and we

is measuring every component and we talked about a lot of component again to

talked about a lot of component again to

talked about a lot of component again to you again here we measure 26 million

you again here we measure 26 million

you again here we measure 26 million data sets of machine data every day and

data sets of machine data every day and

data sets of machine data every day and we have about 500 thousand interactions

we have about 500 thousand interactions

we have about 500 thousand interactions from our workforce with machines or with

from our workforce with machines or with

from our workforce with machines or with the process every day so you get to know

the process every day so you get to know

the process every day so you get to know some you use you get some data where you

some you use you get some data where you

some you use you get some data where you find patterns and you this is again this

find patterns and you this is again this

find patterns and you this is again this when you see machine data it’s like

when you see machine data it’s like

when you see machine data it’s like music it’s like a tact and you can start

music it’s like a tact and you can start

music it’s like a tact and you can start analyzing this and you can start working

analyzing this and you can start working

analyzing this and you can start working with this data and make predictions or

with this data and make predictions or

with this data and make predictions or make real-time analyzers you can manage

make real-time analyzers you can manage

make real-time analyzers you can manage the whole factory way better than you

the whole factory way better than you

the whole factory way better than you can ever do this with your gut feeling

can ever do this with your gut feeling

can ever do this with your gut feeling or with your with what you see so it’s a

or with your with what you see so it’s a

or with your with what you see so it’s a bit it’s about this connection and it’s

bit it’s about this connection and it’s

bit it’s about this connection and it’s about this interconnection between

about this interconnection between

about this interconnection between physical and digital objects that struck

physical and digital objects that struck

physical and digital objects that struck me but then the question is furthermore

me but then the question is furthermore

me but then the question is furthermore if we can manage our real-time or our

if we can manage our real-time or our

if we can manage our real-time or our daytime better can we maybe look into

daytime better can we maybe look into

daytime better can we maybe look into the future and that’s something that is

the future and that’s something that is

the future and that’s something that is even more interesting because that might

even more interesting because that might

even more interesting because that might sound weird but this is something that

sound weird but this is something that

sound weird but this is something that you do in your private life as well so

you do in your private life as well so

you do in your private life as well so the next thing that we are thinking

the next thing that we are thinking

the next thing that we are thinking about is can we actually from the data

about is can we actually from the data

about is can we actually from the data of the past make predictions to the

of the past make predictions to the

of the past make predictions to the future and that’s something again you do

future and that’s something again you do

future and that’s something again you do in your private life every day when you

in your private life every day when you

in your private life every day when you type in Google golf the board golf

type in Google golf the board golf

type in Google golf the board golf Google will know if you’re looking for a

Google will know if you’re looking for a

Google will know if you’re looking for a car or if you’re looking for sport why

car or if you’re looking for sport why

car or if you’re looking for sport why does it know it because it knows your

does it know it because it knows your

does it know it because it knows your behavior it reads your data it reads

behavior it reads your data it reads

behavior it reads your data it reads your search behavior and your browsing

your search behavior and your browsing

your search behavior and your browsing behavior so it understands from the past

behavior so it understands from the past

behavior so it understands from the past and from your usage whoo

and from your usage whoo

and from your usage whoo you are what you do and and what it is

you are what you do and and what it is

you are what you do and and what it is about and besides if you go to music

about and besides if you go to music

about and besides if you go to music streaming Dean’s services it’s the same

streaming Dean’s services it’s the same

streaming Dean’s services it’s the same you go on Spotify and you you listen to

you go on Spotify and you you listen to

you go on Spotify and you you listen to some artists and then you start getting

some artists and then you start getting

some artists and then you start getting suggestions you get genres and you get

suggestions you get genres and you get

suggestions you get genres and you get lists

lists

lists music lists and such so this kind of

music lists and such so this kind of

music lists and such so this kind of prediction based on who you are in the

prediction based on who you are in the

prediction based on who you are in the digital world

digital world

digital world is quite interesting and I’d say totally

is quite interesting and I’d say totally

is quite interesting and I’d say totally unused in today’s manufacturing fields

unused in today’s manufacturing fields

unused in today’s manufacturing fields now what we did here is and we started

now what we did here is and we started

now what we did here is and we started just to dive into this a little bit we

just to dive into this a little bit we

just to dive into this a little bit we made a pilot about quality because we

made a pilot about quality because we

made a pilot about quality because we wanted to increase the quality and we

wanted to increase the quality and we

wanted to increase the quality and we wanted to have a persistent quality so

wanted to have a persistent quality so

wanted to have a persistent quality so we dived into this data and we made a

we dived into this data and we made a

we dived into this data and we made a pilot and with 93% accuracy we could

pilot and with 93% accuracy we could

pilot and with 93% accuracy we could determine who I mean the operator would

determine who I mean the operator would

determine who I mean the operator would make what kind of mistake on what kind

make what kind of mistake on what kind

make what kind of mistake on what kind of model in the shift tomorrow that

of model in the shift tomorrow that

of model in the shift tomorrow that sounds weird if I know what’s going on

sounds weird if I know what’s going on

sounds weird if I know what’s going on with with my operators in in the next

with with my operators in in the next

with with my operators in in the next days to come but that’s something that

days to come but that’s something that

days to come but that’s something that happens nowadays and we talk very much

happens nowadays and we talk very much

happens nowadays and we talk very much about AI so people everyone talks about

about AI so people everyone talks about

about AI so people everyone talks about deep learning but it’s sometimes we have

deep learning but it’s sometimes we have

deep learning but it’s sometimes we have no idea where or how to use it this is

no idea where or how to use it this is

no idea where or how to use it this is actually very useful we start diving

actually very useful we start diving

actually very useful we start diving into this data and start making

into this data and start making

into this data and start making predictions and then the next thing is

predictions and then the next thing is

predictions and then the next thing is going to be decision making based on

going to be decision making based on

going to be decision making based on that so if I know what kind of person is

that so if I know what kind of person is

that so if I know what kind of person is making what kind of mistake on what kind

making what kind of mistake on what kind

making what kind of mistake on what kind of model then I cut start making

of model then I cut start making

of model then I cut start making countermeasures and counter actions and

countermeasures and counter actions and

countermeasures and counter actions and start managing people and skills and

start managing people and skills and

start managing people and skills and operations differently and that’s really

operations differently and that’s really

operations differently and that’s really a total game changer when it comes to

a total game changer when it comes to

a total game changer when it comes to managing this kind of complexity and

managing this kind of complexity and

managing this kind of complexity and this kind of technology so if we think

this kind of technology so if we think

this kind of technology so if we think about an industry 4.0 approach many

about an industry 4.0 approach many

about an industry 4.0 approach many people think about something technical

people think about something technical

people think about something technical that is that is there and I can buy this

that is that is there and I can buy this

that is that is there and I can buy this and I can just just work with it in fact

and I can just just work with it in fact

and I can just just work with it in fact it’s not it’s embracing technology and

it’s not it’s embracing technology and

it’s not it’s embracing technology and lamenting it and it is not available yet

lamenting it and it is not available yet

lamenting it and it is not available yet diving into smart factories concepts or

diving into smart factories concepts or

diving into smart factories concepts or industry 4.0 is something that you you

industry 4.0 is something that you you

industry 4.0 is something that you you you create the way on what while walking

you create the way on what while walking

you create the way on what while walking this is not there and you see this

this is not there and you see this

this is not there and you see this person here this woman she is she is

person here this woman she is she is

person here this woman she is she is actually checking the cutting quality

actually checking the cutting quality

actually checking the cutting quality with augmented reality something that we

with augmented reality something that we

with augmented reality something that we all know from Pokemon go in the recent

all know from Pokemon go in the recent

all know from Pokemon go in the recent years but here we just use it as as an

years but here we just use it as as an

years but here we just use it as as an enabler for people to do a better job so

enabler for people to do a better job so

enabler for people to do a better job so again when we think about technology

again when we think about technology

again when we think about technology it’s it’s it’s this old question about

it’s it’s it’s this old question about

it’s it’s it’s this old question about am I going to be replaced with these new

am I going to be replaced with these new

am I going to be replaced with these new devices or robots or automation and I

devices or robots or automation and I

devices or robots or automation and I believe not but I am absolutely sure it

believe not but I am absolutely sure it

believe not but I am absolutely sure it will be very different to to what we

will be very different to to what we

will be very different to to what we have done in the past and how we are

have done in the past and how we are

have done in the past and how we are connected in the past so can I actually

connected in the past so can I actually

connected in the past so can I actually connect a customer to a production I

connect a customer to a production I

connect a customer to a production I believe yes because connecting the dots

believe yes because connecting the dots

believe yes because connecting the dots will give us a lot more insights about

will give us a lot more insights about

will give us a lot more insights about the customers and people talk about this

the customers and people talk about this

the customers and people talk about this buzzword customer centricity right now

buzzword customer centricity right now

buzzword customer centricity right now this is actually not this is not new if

this is actually not this is not new if

this is actually not this is not new if I think about my former boss thirty

I think about my former boss thirty

I think about my former boss thirty years ago it is actually quite old

years ago it is actually quite old

years ago it is actually quite old thinking about the customer and doing

thinking about the customer and doing

thinking about the customer and doing something for him which is best is

something for him which is best is

something for him which is best is something which is very old this was in

something which is very old this was in

something which is very old this was in handcrafts thousand years old so if we

handcrafts thousand years old so if we

handcrafts thousand years old so if we build technology and can do this kind of

build technology and can do this kind of

build technology and can do this kind of behavior on a massive scale that’s the

behavior on a massive scale that’s the

behavior on a massive scale that’s the challenge of industry 4.0 and that’s I

challenge of industry 4.0 and that’s I

challenge of industry 4.0 and that’s I believe is coming so can we do things

believe is coming so can we do things

believe is coming so can we do things here to really move customers nearer to

here to really move customers nearer to

here to really move customers nearer to production and produce the right

production and produce the right

production and produce the right garments and write a parallel for them I

garments and write a parallel for them I

garments and write a parallel for them I think we can thank you very much

think we can thank you very much

think we can thank you very much [Applause]

”

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