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How to reach Impact Level 9 | Christian Tidona | TEDxUniHeidelberg


did you ever want to develop a product

did you ever want to develop a product that really changes the world if it was

that really changes the world if it was

that really changes the world if it was an app it would take you on average

an app it would take you on average

an app it would take you on average $200,000 and one year of work and your

$200,000 and one year of work and your

$200,000 and one year of work and your odds of being financially successful

odds of being financially successful

odds of being financially successful would be around one in 10,000 so do you

would be around one in 10,000 so do you

would be around one in 10,000 so do you think this is hard well if you were in

think this is hard well if you were in

think this is hard well if you were in my field developing new medicines your

my field developing new medicines your

my field developing new medicines your odds would be very similar one in 10,000

odds would be very similar one in 10,000

odds would be very similar one in 10,000 but the major difference would be you

but the major difference would be you

but the major difference would be you would need to spend ten years of work

would need to spend ten years of work

would need to spend ten years of work and on average 2.6 billion dollars so

and on average 2.6 billion dollars so

and on average 2.6 billion dollars so and that shows you that innovation in

and that shows you that innovation in

and that shows you that innovation in medicine is fundamentally different from

medicine is fundamentally different from

medicine is fundamentally different from innovation in information technology you

innovation in information technology you

innovation in information technology you need to spend 10 times the amount of

need to spend 10 times the amount of

need to spend 10 times the amount of work and you need to spend 10,000 times

work and you need to spend 10,000 times

work and you need to spend 10,000 times the amount of money to develop a new

the amount of money to develop a new

the amount of money to develop a new medicine but I personally people will

medicine but I personally people will

medicine but I personally people will know me I’m not really that much

know me I’m not really that much

know me I’m not really that much interested in money but what interests

interested in money but what interests

interested in money but what interests me is what kind of impact we can

me is what kind of impact we can

me is what kind of impact we can generate by using this kind of money and

generate by using this kind of money and

generate by using this kind of money and in order to have an idea in order to

in order to have an idea in order to

in order to have an idea in order to quantify what impact in medicine

quantify what impact in medicine

quantify what impact in medicine actually means I came up with the

actually means I came up with the

actually means I came up with the concept a concept of impact level impact

concept a concept of impact level impact

concept a concept of impact level impact level is the order of magnitude of human

level is the order of magnitude of human

level is the order of magnitude of human lives improved this sounds very

lives improved this sounds very

lives improved this sounds very complicated but it’s actually very

complicated but it’s actually very

complicated but it’s actually very simple so I’m going to tell you what it

simple so I’m going to tell you what it

simple so I’m going to tell you what it is an example 10 to the power of one is

is an example 10 to the power of one is

is an example 10 to the power of one is 10 so if you improve the life of 10

10 so if you improve the life of 10

10 so if you improve the life of 10 people then this would be impact level 1

people then this would be impact level 1

people then this would be impact level 1 and improving the life I know I don’t

and improving the life I know I don’t

and improving the life I know I don’t just mean making them feel a little

just mean making them feel a little

just mean making them feel a little better I mean really saving lives or

better I mean really saving lives or

better I mean really saving lives or significantly extending the healthy

significantly extending the healthy

significantly extending the healthy lifespan of a human and you can take

lifespan of a human and you can take

lifespan of a human and you can take this to the next level 10 to the power

this to the next level 10 to the power

this to the next level 10 to the power of 2 would be hundred or hundreds of

of 2 would be hundred or hundreds of

of 2 would be hundred or hundreds of people which would be impact level 2 and

people which would be impact level 2 and

people which would be impact level 2 and so on impact level 3 it’s thousands of

so on impact level 3 it’s thousands of

so on impact level 3 it’s thousands of people you would help and so on and so

people you would help and so on and so

people you would help and so on and so on

on

on and so on and as soon as we come to

and so on and as soon as we come to

and so on and as soon as we come to impact level six and this is what I

impact level six and this is what I

impact level six and this is what I would call a truly a high-impact

would call a truly a high-impact

would call a truly a high-impact medicine because it cures millions of

medicine because it cures millions of

medicine because it cures millions of people and that I consider to be a major

people and that I consider to be a major

people and that I consider to be a major impact and a major contribution to

impact and a major contribution to

impact and a major contribution to society and of course what we were all

society and of course what we were all

society and of course what we were all want is ultimately we want to help the

want is ultimately we want to help the

want is ultimately we want to help the people of the world to improve people’s

people of the world to improve people’s

people of the world to improve people’s lives and to save lives in the order of

lives and to save lives in the order of

lives and to save lives in the order of magnitude of billions and this would be

magnitude of billions and this would be

magnitude of billions and this would be impact level nine now let me tell you a

impact level nine now let me tell you a

impact level nine now let me tell you a little story about the first modern

little story about the first modern

little story about the first modern medicine that actually reached impact

medicine that actually reached impact

medicine that actually reached impact level nine imagine it’s 1928 you are a

level nine imagine it’s 1928 you are a

level nine imagine it’s 1928 you are a Scottish microbiologist in London hard

Scottish microbiologist in London hard

Scottish microbiologist in London hard to imagine nowadays and you’re trying to

to imagine nowadays and you’re trying to

to imagine nowadays and you’re trying to work on Staphylococcus bacteria

work on Staphylococcus bacteria

work on Staphylococcus bacteria Staphylococcus bacteria at the time were

Staphylococcus bacteria at the time were

Staphylococcus bacteria at the time were very dangerous pathogens so people that

very dangerous pathogens so people that

very dangerous pathogens so people that got wound infections with the

got wound infections with the

got wound infections with the Staphylococcus in many cases they would

Staphylococcus in many cases they would

Staphylococcus in many cases they would die of the infection because there’s no

die of the infection because there’s no

die of the infection because there’s no cure at all but you’re working with this

cure at all but you’re working with this

cure at all but you’re working with this with this pathogen and it’s just before

with this pathogen and it’s just before

with this pathogen and it’s just before your summer holidays and what you do is

your summer holidays and what you do is

your summer holidays and what you do is you take one of these typical petri

you take one of these typical petri

you take one of these typical petri dishes with agar in it and you put some

dishes with agar in it and you put some

dishes with agar in it and you put some of the bacteria on top so that when you

of the bacteria on top so that when you

of the bacteria on top so that when you return from your holidays the bacteria

return from your holidays the bacteria

return from your holidays the bacteria would have grown nicely and you can use

would have grown nicely and you can use

would have grown nicely and you can use them for an experiment and so you go on

them for an experiment and so you go on

them for an experiment and so you go on holiday and then you come back from the

holiday and then you come back from the

holiday and then you come back from the Scottish Highlands fully energized and

Scottish Highlands fully energized and

Scottish Highlands fully energized and you look at your culture and this is

you look at your culture and this is

you look at your culture and this is what you see Oh green fluffy mold has

what you see Oh green fluffy mold has

what you see Oh green fluffy mold has spoiled your bacterial culture really

spoiled your bacterial culture really

spoiled your bacterial culture really disgusting so what would the average

disgusting so what would the average

disgusting so what would the average researcher do throw it away right so

researcher do throw it away right so

researcher do throw it away right so start a new experiment but not you

your reaction would be oh this is

your reaction would be oh this is interesting

interesting

interesting you would have a closer look and you

you would have a closer look and you

you would have a closer look and you would see this strange halo around the

would see this strange halo around the

would see this strange halo around the mold and as soon as you do some analysis

mold and as soon as you do some analysis

mold and as soon as you do some analysis you find out that actually this strange

you find out that actually this strange

you find out that actually this strange halo contains dead bacteria and then you

halo contains dead bacteria and then you

halo contains dead bacteria and then you make this really amazing conclusion that

make this really amazing conclusion that

make this really amazing conclusion that the mold is producing something that

the mold is producing something that

the mold is producing something that kills bacteria and the rest is history

kills bacteria and the rest is history

kills bacteria and the rest is history so in 1928 Alexander Fleming discovered

so in 1928 Alexander Fleming discovered

so in 1928 Alexander Fleming discovered the first antibiotic which is penicillin

the first antibiotic which is penicillin

the first antibiotic which is penicillin and it took until 1940 to actually to

and it took until 1940 to actually to

and it took until 1940 to actually to prove sufficient quantities to treat

prove sufficient quantities to treat

prove sufficient quantities to treat human beings but from that time on

human beings but from that time on

human beings but from that time on diseases that were actually absolutely

diseases that were actually absolutely

diseases that were actually absolutely deadly at the time so wound infections

deadly at the time so wound infections

deadly at the time so wound infections syphilis could be easily cured and since

syphilis could be easily cured and since

syphilis could be easily cured and since this discovery actually over a billion

this discovery actually over a billion

this discovery actually over a billion people benefited from penicillin so this

people benefited from penicillin so this

people benefited from penicillin so this makes this drug impact level 9 so now

makes this drug impact level 9 so now

makes this drug impact level 9 so now let’s let’s take a deeper look into the

let’s let’s take a deeper look into the

let’s let’s take a deeper look into the history on of such high-impact medicines

history on of such high-impact medicines

history on of such high-impact medicines and I’ve just done the analysis that I

and I’ve just done the analysis that I

and I’ve just done the analysis that I just look at the last century and what

just look at the last century and what

just look at the last century and what you see here is the number of

you see here is the number of

you see here is the number of high-impact medicines completely novel

high-impact medicines completely novel

high-impact medicines completely novel treatments that hit the market in each

treatments that hit the market in each

treatments that hit the market in each of those decades and the first

of those decades and the first

of those decades and the first interesting finding is the 80s seem to

interesting finding is the 80s seem to

interesting finding is the 80s seem to have been a very productive period where

have been a very productive period where

have been a very productive period where a total of nine different completely

a total of nine different completely

a total of nine different completely novel cures for major diseases came to

novel cures for major diseases came to

novel cures for major diseases came to the market such as human insulin for the

the market such as human insulin for the

the market such as human insulin for the treatment of diabetes or such as TPA for

treatment of diabetes or such as TPA for

treatment of diabetes or such as TPA for the treatment of heart attacks and

the treatment of heart attacks and

the treatment of heart attacks and strokes so very important discoveries

strokes so very important discoveries

strokes so very important discoveries where the drugs actually hit the market

where the drugs actually hit the market

where the drugs actually hit the market so but what I was expecting was because

so but what I was expecting was because

so but what I was expecting was because everybody’s talking about exponential

everybody’s talking about exponential

everybody’s talking about exponential development was an exponential

development was an exponential

development was an exponential development of these high-impact new

development of these high-impact new

development of these high-impact new medicines and the only thing that’s

medicines and the only thing that’s

medicines and the only thing that’s actually exponential is the money that

actually exponential is the money that

actually exponential is the money that is being spent on research and

is being spent on research and

is being spent on research and development so there seems to be a

development so there seems to be a

development so there seems to be a disconnect between on one hand

disconnect between on one hand

disconnect between on one hand investment in research and on the other

investment in research and on the other

investment in research and on the other hand the type of impact that is being

hand the type of impact that is being

hand the type of impact that is being generated for Humanity

generated for Humanity

generated for Humanity and I would just like to give you an

and I would just like to give you an

and I would just like to give you an example this is this is one of the big

example this is this is one of the big

example this is this is one of the big game changers in modern medicine who in

game changers in modern medicine who in

game changers in modern medicine who in the room knows praziquantel show of

the room knows praziquantel show of

the room knows praziquantel show of hands one two not that many this is

hands one two not that many this is

hands one two not that many this is because we are not in Africa Prezi

because we are not in Africa Prezi

because we are not in Africa Prezi quantal was developed in the 70s and is

quantal was developed in the 70s and is

quantal was developed in the 70s and is actually extremely effective for the

actually extremely effective for the

actually extremely effective for the treatment of parasitic worms especially

treatment of parasitic worms especially

treatment of parasitic worms especially this fell on the right side here which

this fell on the right side here which

this fell on the right side here which is called a blood fluke schistosomiasis

schistosomiasis and it looks in some

schistosomiasis and it looks in some cases like this poor little child and

cases like this poor little child and

cases like this poor little child and the light on the left side so the liver

the light on the left side so the liver

the light on the left side so the liver is basically full of those worms and and

is basically full of those worms and and

is basically full of those worms and and actually 280,000 people are dying of

actually 280,000 people are dying of

actually 280,000 people are dying of this disease every year but despite this

this disease every year but despite this

this disease every year but despite this very good effect of this drug it’s

very good effect of this drug it’s

very good effect of this drug it’s tablets you just swallow them and the

tablets you just swallow them and the

tablets you just swallow them and the worms go away this drug was never

worms go away this drug was never

worms go away this drug was never commercially successful actually in 2007

commercially successful actually in 2007

commercially successful actually in 2007 the company American Darmstadt decided

the company American Darmstadt decided

the company American Darmstadt decided to basically switch to the Prezi

to basically switch to the Prezi

to basically switch to the Prezi Quantrill donation program with the

Quantrill donation program with the

Quantrill donation program with the w-h-o the World Health Organization and

w-h-o the World Health Organization and

w-h-o the World Health Organization and since then mac was only donating the

since then mac was only donating the

since then mac was only donating the tablet so since then five hundred

tablet so since then five hundred

tablet so since then five hundred million tablets have been donated to

million tablets have been donated to

million tablets have been donated to basically people in Africa mostly

basically people in Africa mostly

basically people in Africa mostly schoolchildren and more than 100 million

schoolchildren and more than 100 million

schoolchildren and more than 100 million of those were treated with these tablets

of those were treated with these tablets

of those were treated with these tablets so talking about absurdity we’re looking

so talking about absurdity we’re looking

so talking about absurdity we’re looking here at at a drug that actually has an

here at at a drug that actually has an

here at at a drug that actually has an impact of at least level eight so

impact of at least level eight so

impact of at least level eight so hundreds of millions of people and on

hundreds of millions of people and on

hundreds of millions of people and on the other hand a complete financial

the other hand a complete financial

the other hand a complete financial failure this is quite absurd and the

failure this is quite absurd and the

failure this is quite absurd and the question is why is this and if we look

question is why is this and if we look

question is why is this and if we look for a comparison who in the room knows

for a comparison who in the room knows

for a comparison who in the room knows Botox show of hands quite a few this is

Botox show of hands quite a few this is

Botox show of hands quite a few this is what I expected it’s to to get rid of

what I expected it’s to to get rid of

what I expected it’s to to get rid of these nasty wrinkles you have in your

these nasty wrinkles you have in your

these nasty wrinkles you have in your face great drug generated in 2015 sales

face great drug generated in 2015 sales

face great drug generated in 2015 sales of over three billion dollars but not

of over three billion dollars but not

of over three billion dollars but not really a life-saving drug I would say

really a life-saving drug I would say

really a life-saving drug I would say and so very low impact level and this

and so very low impact level and this

and so very low impact level and this shows you a little more this this

shows you a little more this this

shows you a little more this this absurdity so if as a conclusion if if

absurdity so if as a conclusion if if

absurdity so if as a conclusion if if it’s not money that is driving

it’s not money that is driving

it’s not money that is driving high-impact innovation what is it

high-impact innovation what is it

high-impact innovation what is it any idea the all very shy well you

any idea the all very shy well you

any idea the all very shy well you probably note its curiosity right the

probably note its curiosity right the

probably note its curiosity right the curiosity that led Alexander Fleming to

curiosity that led Alexander Fleming to

curiosity that led Alexander Fleming to turn a failed experiment into a

turn a failed experiment into a

turn a failed experiment into a discovery that truly changed the world

discovery that truly changed the world

discovery that truly changed the world so what do we learn from this maybe we

so what do we learn from this maybe we

so what do we learn from this maybe we should focus less on money maybe we

should focus less on money maybe we

should focus less on money maybe we should focus a little more on impact and

should focus a little more on impact and

should focus a little more on impact and maybe we should focus more on curiosity

maybe we should focus more on curiosity

maybe we should focus more on curiosity driven research so more of us actually

driven research so more of us actually

driven research so more of us actually reach impact level 9 thank you

reach impact level 9 thank you

reach impact level 9 thank you [Applause]

”

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