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How to make kids succeed later in life? | Martina Neef | TEDxHHL


I think Germany is an exceptional

I think Germany is an exceptional country with a lot of opportunities for

country with a lot of opportunities for

country with a lot of opportunities for its citizens this is something I

its citizens this is something I

its citizens this is something I realized after having lived worked and

realized after having lived worked and

realized after having lived worked and travelled across four continents however

travelled across four continents however

travelled across four continents however something what I noticed and left me

something what I noticed and left me

something what I noticed and left me really surprised sad shocked was that

really surprised sad shocked was that

really surprised sad shocked was that many people don’t believe so there are

many people don’t believe so there are

many people don’t believe so there are many people here that don’t recognize

many people here that don’t recognize

many people here that don’t recognize the opportunities or they don’t think

the opportunities or they don’t think

the opportunities or they don’t think those opportunities exist for them they

those opportunities exist for them they

those opportunities exist for them they tell other people things are not

tell other people things are not

tell other people things are not possible they tell that to their kids to

possible they tell that to their kids to

possible they tell that to their kids to the neighbors co-workers sometimes the

the neighbors co-workers sometimes the

the neighbors co-workers sometimes the children they teach and others this

children they teach and others this

children they teach and others this belief is being reiterated over and over

belief is being reiterated over and over

belief is being reiterated over and over again and seemingly becomes a fact and

again and seemingly becomes a fact and

again and seemingly becomes a fact and this is belief is what keeps people from

this is belief is what keeps people from

this is belief is what keeps people from succeeding it keeps them from trying and

succeeding it keeps them from trying and

succeeding it keeps them from trying and it keeps thousands of young children and

it keeps thousands of young children and

it keeps thousands of young children and young adults from aspiring for something

young adults from aspiring for something

young adults from aspiring for something greater for themselves it keeps them

greater for themselves it keeps them

greater for themselves it keeps them from building businesses creating jobs

from building businesses creating jobs

from building businesses creating jobs creating art getting involved in

creating art getting involved in

creating art getting involved in politics or starting initiatives and it

politics or starting initiatives and it

politics or starting initiatives and it keeps them from building and creating an

keeps them from building and creating an

keeps them from building and creating an economically sound life that is

economically sound life that is

economically sound life that is fulfilling for them and feels great to

fulfilling for them and feels great to

fulfilling for them and feels great to them but this does not need to be the

them but this does not need to be the

them but this does not need to be the case and it shouldn’t be the case every

case and it shouldn’t be the case every

case and it shouldn’t be the case every one children as well as adults should

one children as well as adults should

one children as well as adults should feel encouraged to actually reach for

feel encouraged to actually reach for

feel encouraged to actually reach for the stars and to touch them according to

the stars and to touch them according to

the stars and to touch them according to the Global Entrepreneurship monitor

the Global Entrepreneurship monitor

the Global Entrepreneurship monitor in 2015 Germany ranked for the last

in 2015 Germany ranked for the last

in 2015 Germany ranked for the last decade among the 23 innovation based

decade among the 23 innovation based

decade among the 23 innovation based economies and the last ranks of people

economies and the last ranks of people

economies and the last ranks of people trying out early-stage entrepreneurial

trying out early-stage entrepreneurial

trying out early-stage entrepreneurial activity for 47% of Germans the fear of

activity for 47% of Germans the fear of

activity for 47% of Germans the fear of being discriminated against in case of

being discriminated against in case of

being discriminated against in case of failure is a barrier to engage in

failure is a barrier to engage in

failure is a barrier to engage in entrepreneurial activity and even though

entrepreneurial activity and even though

entrepreneurial activity and even though if they would have a positive outlook on

if they would have a positive outlook on

if they would have a positive outlook on the fear of failure and on the chances

the fear of failure and on the chances

the fear of failure and on the chances this still wouldn’t automatically mean

this still wouldn’t automatically mean

this still wouldn’t automatically mean that they would engage according to the

that they would engage according to the

that they would engage according to the Global Entrepreneurship monitor it’s

Global Entrepreneurship monitor it’s

Global Entrepreneurship monitor it’s several pieces and one of them is also

several pieces and one of them is also

several pieces and one of them is also the feeling of capability in experience

the feeling of capability in experience

the feeling of capability in experience and in Germany only 37 percent believe

and in Germany only 37 percent believe

and in Germany only 37 percent believe they have that and only 29 percent of

they have that and only 29 percent of

they have that and only 29 percent of women so this bothered me a little bit

women so this bothered me a little bit

women so this bothered me a little bit so I actually started out and I wanted

so I actually started out and I wanted

so I actually started out and I wanted to create a shift a shift in young

to create a shift a shift in young

to create a shift a shift in young people’s mind and to help them feel the

people’s mind and to help them feel the

people’s mind and to help them feel the belief and actually trust in their

belief and actually trust in their

belief and actually trust in their capabilities see the opportunities and

capabilities see the opportunities and

capabilities see the opportunities and train them and how to create for

train them and how to create for

train them and how to create for themselves an economically sound life

themselves an economically sound life

themselves an economically sound life that is indeed fulfilling for them that

that is indeed fulfilling for them that

that is indeed fulfilling for them that they have fun with so I started to

they have fun with so I started to

they have fun with so I started to create a program together with my team

create a program together with my team

create a program together with my team called rocket bills which is an

called rocket bills which is an

called rocket bills which is an entrepreneur program targeted for kids

entrepreneur program targeted for kids

entrepreneur program targeted for kids 11 through 16 and it focuses very much

11 through 16 and it focuses very much

11 through 16 and it focuses very much on the underlying emotions that prevent

on the underlying emotions that prevent

on the underlying emotions that prevent people from doing things so

people from doing things so

people from doing things so entrepreneurship

entrepreneurship

entrepreneurship actually is derived from many things

actually is derived from many things

actually is derived from many things it’s it’s grit its resilience it’s the

it’s it’s grit its resilience it’s the

it’s it’s grit its resilience it’s the will to achieve something its

will to achieve something its

will to achieve something its persistence its flexibility creativity

persistence its flexibility creativity

persistence its flexibility creativity curiosity it is as well knowledge and

curiosity it is as well knowledge and

curiosity it is as well knowledge and it’s also skill but above all it is the

it’s also skill but above all it is the

it’s also skill but above all it is the belief in one’s own ability and the

belief in one’s own ability and the

belief in one’s own ability and the opportunity at hand so in Germany when

opportunity at hand so in Germany when

opportunity at hand so in Germany when you look at studies many people think of

you look at studies many people think of

you look at studies many people think of new business creation this is what it is

new business creation this is what it is

new business creation this is what it is usually connected with and in education

usually connected with and in education

usually connected with and in education this shows up that many people many

this shows up that many people many

this shows up that many people many parents teachers but also people in

parents teachers but also people in

parents teachers but also people in charge of youth entrepreneurship in

charge of youth entrepreneurship in

charge of youth entrepreneurship in ministries and government mistake

ministries and government mistake

ministries and government mistake business education entrepreneurial

business education entrepreneurial

business education entrepreneurial knowledge with entrepreneurial

knowledge with entrepreneurial

knowledge with entrepreneurial initiative training and the mistake and

initiative training and the mistake and

initiative training and the mistake and understanding or the the difference in

understanding or the the difference in

understanding or the the difference in definition is understandable but it’s

definition is understandable but it’s

definition is understandable but it’s very unfortunate and unfortunately not

very unfortunate and unfortunately not

very unfortunate and unfortunately not many people who are in charge of youth

many people who are in charge of youth

many people who are in charge of youth entrepreneurship programs had ever had

entrepreneurship programs had ever had

entrepreneurship programs had ever had the opportunity to be an entrepreneur

the opportunity to be an entrepreneur

the opportunity to be an entrepreneur and actually feel the fears and believes

and actually feel the fears and believes

and actually feel the fears and believes and what at all matters what effect a

and what at all matters what effect a

and what at all matters what effect a founder so these beliefs however as well

founder so these beliefs however as well

founder so these beliefs however as well as the social and the cultural

as the social and the cultural

as the social and the cultural conditioning are the decision makers

conditioning are the decision makers

conditioning are the decision makers whether somebody views his or her life

whether somebody views his or her life

whether somebody views his or her life as an entrepreneurial venture what does

as an entrepreneurial venture what does

as an entrepreneurial venture what does it mean for education business classes

it mean for education business classes

it mean for education business classes marketing classes business plan

marketing classes business plan

marketing classes business plan competition will not propel a young

competition will not propel a young

competition will not propel a young person or an old person to actually have

person or an old person to actually have

person or an old person to actually have the self-confidence to tackle problems

the self-confidence to tackle problems

the self-confidence to tackle problems economic classes

economic classes

economic classes will not help somebody to get over their

will not help somebody to get over their

will not help somebody to get over their beliefs or fears that have been

beliefs or fears that have been

beliefs or fears that have been instilled through society through

instilled through society through

instilled through society through parents through media very recently just

parents through media very recently just

parents through media very recently just this year a study came out and it showed

this year a study came out and it showed

this year a study came out and it showed that personal initiative training beats

that personal initiative training beats

that personal initiative training beats traditional business training in western

traditional business training in western

traditional business training in western Africa to boost businesses profits were

Africa to boost businesses profits were

Africa to boost businesses profits were raised by 11% for regular business

raised by 11% for regular business

raised by 11% for regular business training compared to a 30% for training

training compared to a 30% for training

training compared to a 30% for training for initiative training that focuses on

for initiative training that focuses on

for initiative training that focuses on entrepreneurial behavior and proactive

entrepreneurial behavior and proactive

entrepreneurial behavior and proactive mindset so the key is really to deal

mindset so the key is really to deal

mindset so the key is really to deal with the emotions first and to create a

with the emotions first and to create a

with the emotions first and to create a shift and then work with the knowledge

so the shift that we need to create in

so the shift that we need to create in children or young adults is the feeling

children or young adults is the feeling

children or young adults is the feeling and the confidence of capability of

and the confidence of capability of

and the confidence of capability of possibility and of opportunity only if

possibility and of opportunity only if

possibility and of opportunity only if people feel only if they have a feeling

people feel only if they have a feeling

people feel only if they have a feeling of ability will they relate the

of ability will they relate the

of ability will they relate the information that they receive only then

information that they receive only then

information that they receive only then it becomes relevant to them only when

it becomes relevant to them only when

it becomes relevant to them only when information is relevant to a person will

information is relevant to a person will

information is relevant to a person will they use it and learn from it because

they use it and learn from it because

they use it and learn from it because you learn by doing things so only then

you learn by doing things so only then

you learn by doing things so only then business information and economic

business information and economic

business information and economic information will become a tool that

information will become a tool that

information will become a tool that young people will use later on in life

young people will use later on in life

young people will use later on in life to create an economically sound life

to create an economically sound life

to create an economically sound life that works for them and only if a person

that works for them and only if a person

that works for them and only if a person has the feeling there is an opportunity

has the feeling there is an opportunity

has the feeling there is an opportunity meant for them will they go after it so

meant for them will they go after it so

meant for them will they go after it so how do we create that shift in our

how do we create that shift in our

how do we create that shift in our program in schools here in Germany so

program in schools here in Germany so

program in schools here in Germany so what we focus on is to basically have

what we focus on is to basically have

what we focus on is to basically have two children create something and then

two children create something and then

two children create something and then turn it into reality it can be it’s a

turn it into reality it can be it’s a

turn it into reality it can be it’s a product a service a performance so what

product a service a performance so what

product a service a performance so what they do is we take them through the

they do is we take them through the

they do is we take them through the process of a start-up and through all

process of a start-up and through all

process of a start-up and through all the frustrations and the struggles and

the frustrations and the struggles and

the frustrations and the struggles and we help them to have the persistence to

we help them to have the persistence to

we help them to have the persistence to go all the way to the end to work with

go all the way to the end to work with

go all the way to the end to work with their peers with their teammates when

their peers with their teammates when

their peers with their teammates when things don’t work out to actually get

things don’t work out to actually get

things don’t work out to actually get the capital the 50 or 100 euros to make

the capital the 50 or 100 euros to make

the capital the 50 or 100 euros to make their project work so we take them

their project work so we take them

their project work so we take them through all the steps that they would

through all the steps that they would

through all the steps that they would later on encounter in their life so we

later on encounter in their life so we

later on encounter in their life so we have 12 components that we use in our

have 12 components that we use in our

have 12 components that we use in our rocket base program as well as other

rocket base program as well as other

rocket base program as well as other programs that we create and I just want

programs that we create and I just want

programs that we create and I just want to highlight a few of them so I think

to highlight a few of them so I think

to highlight a few of them so I think one of the most important ones for a

one of the most important ones for a

one of the most important ones for a program to really work is that it’s

program to really work is that it’s

program to really work is that it’s relevant and that it really addresses

relevant and that it really addresses

relevant and that it really addresses the beliefs that keep people from

the beliefs that keep people from

the beliefs that keep people from aspiring for something and it needs to

aspiring for something and it needs to

aspiring for something and it needs to be specific to the audience that’s being

be specific to the audience that’s being

be specific to the audience that’s being addressed because each one has a

addressed because each one has a

addressed because each one has a different one so there are many aspects

different one so there are many aspects

different one so there are many aspects that are globally the same and that can

that are globally the same and that can

that are globally the same and that can be used everywhere however if you want

be used everywhere however if you want

be used everywhere however if you want to real like the key to success and the

to real like the key to success and the

to real like the key to success and the great impact is if you can manage it to

great impact is if you can manage it to

great impact is if you can manage it to make it very relevant so it’s very

make it very relevant so it’s very

make it very relevant so it’s very different for children here in Germany

different for children here in Germany

different for children here in Germany and it’s different for children maybe in

and it’s different for children maybe in

and it’s different for children maybe in Myanmar or somewhere else it is

Myanmar or somewhere else it is

Myanmar or somewhere else it is different for girls if you focus on

different for girls if you focus on

different for girls if you focus on girls go to an iterative or female

girls go to an iterative or female

girls go to an iterative or female initiative for women 50-plus for PhDs

initiative for women 50-plus for PhDs

initiative for women 50-plus for PhDs who have great inventions and want to

who have great inventions and want to

who have great inventions and want to get their things out so it that is one

get their things out so it that is one

get their things out so it that is one important key factor then the training

important key factor then the training

important key factor then the training is a real-life project what does a

is a real-life project what does a

is a real-life project what does a real-life project do it helps them to

real-life project do it helps them to

real-life project do it helps them to learn that they

learn that they

learn that they really master all the problems once

really master all the problems once

really master all the problems once they’ve done it they can replicate it so

everything is very real it is real it is

everything is very real it is real it is with real money and they have to do

with real money and they have to do

with real money and they have to do every single task so they know later on

every single task so they know later on

every single task so they know later on hey I can do every single task a fourth

hey I can do every single task a fourth

hey I can do every single task a fourth component that is very important is the

component that is very important is the

component that is very important is the success so the way we set up the program

success so the way we set up the program

success so the way we set up the program is that a lot of questions are being

is that a lot of questions are being

is that a lot of questions are being asked so that kids can actually adapt

asked so that kids can actually adapt

asked so that kids can actually adapt their tasks that they can change course

their tasks that they can change course

their tasks that they can change course because nothing motivates more than

because nothing motivates more than

because nothing motivates more than success so one key aspect that we also

success so one key aspect that we also

success so one key aspect that we also have is the motivation motivating them

have is the motivation motivating them

have is the motivation motivating them to actually work through the problems so

to actually work through the problems so

to actually work through the problems so we have people mentoring the kids in the

we have people mentoring the kids in the

we have people mentoring the kids in the classes from business where people

classes from business where people

classes from business where people coming in from all sorts of businesses

coming in from all sorts of businesses

coming in from all sorts of businesses so what is this about a lot of times

so what is this about a lot of times

so what is this about a lot of times people give up and children give up

people give up and children give up

people give up and children give up because they don’t like the way it looks

because they don’t like the way it looks

because they don’t like the way it looks or because it’s a problem is there so

or because it’s a problem is there so

or because it’s a problem is there so it’s really making them to work through

it’s really making them to work through

it’s really making them to work through those problems because once they did

those problems because once they did

those problems because once they did this is really what puts the lever so I

this is really what puts the lever so I

this is really what puts the lever so I think what is really inspiring for me

think what is really inspiring for me

think what is really inspiring for me for sure but everyone else who has been

for sure but everyone else who has been

for sure but everyone else who has been going into programs of ours is the

going into programs of ours is the

going into programs of ours is the effect that you can see and the impact

effect that you can see and the impact

effect that you can see and the impact on the children and what you can achieve

on the children and what you can achieve

on the children and what you can achieve in a very short amount of time the

in a very short amount of time the

in a very short amount of time the change in mindset and outlook of where

change in mindset and outlook of where

change in mindset and outlook of where they started and where they’re going to

they started and where they’re going to

they started and where they’re going to so one of the key aspects that everybody

so one of the key aspects that everybody

so one of the key aspects that everybody is really I think a maze about is once

is really I think a maze about is once

is really I think a maze about is once they pulled through and really our

they pulled through and really our

they pulled through and really our persistence and hold through it really

persistence and hold through it really

persistence and hold through it really gives them a lot of pride working

gives them a lot of pride working

gives them a lot of pride working towards a goal of not giving up and to

towards a goal of not giving up and to

towards a goal of not giving up and to actually see problems as an opportunity

actually see problems as an opportunity

actually see problems as an opportunity for solutions for a product for

for solutions for a product for

for solutions for a product for something that they later on can

something that they later on can

something that they later on can actually generate money with we have

actually generate money with we have

actually generate money with we have seen many children that come from

seen many children that come from

seen many children that come from families who live on government

families who live on government

families who live on government subsidies whose parents they haven’t

subsidies whose parents they haven’t

subsidies whose parents they haven’t seen go to work and oftentimes these

seen go to work and oftentimes these

seen go to work and oftentimes these children don’t have a picture for their

children don’t have a picture for their

children don’t have a picture for their future they haven’t thought about it or

future they haven’t thought about it or

future they haven’t thought about it or they don’t have a role model to follow

they don’t have a role model to follow

they don’t have a role model to follow it and it’s really amazing after a

it and it’s really amazing after a

it and it’s really amazing after a program how that shifts they do have

program how that shifts they do have

program how that shifts they do have dreams and wishes and they aspire for

dreams and wishes and they aspire for

dreams and wishes and they aspire for jobs for things that they can drink

jobs for things that they can drink

jobs for things that they can drink because now they know they can do it

because now they know they can do it

because now they know they can do it they have made they had the experience

they have made they had the experience

they have made they had the experience they already they already have

they already they already have

they already they already have everything that it takes we have one

everything that it takes we have one

everything that it takes we have one great example I think a lot of girls can

great example I think a lot of girls can

great example I think a lot of girls can relate to that and a lot of women in one

relate to that and a lot of women in one

relate to that and a lot of women in one school we had project companies and they

school we had project companies and they

school we had project companies and they were all run by boys no girls were

were all run by boys no girls were

were all run by boys no girls were running them as CEOs and the mentoring

running them as CEOs and the mentoring

running them as CEOs and the mentoring entrepreneurs asked them why that would

entrepreneurs asked them why that would

entrepreneurs asked them why that would it was the case so a girl actually

it was the case so a girl actually

it was the case so a girl actually raised her hand and said well it’s not

raised her hand and said well it’s not

raised her hand and said well it’s not that we didn’t want to but we were

that we didn’t want to but we were

that we didn’t want to but we were scared to say what we wanted to do so

scared to say what we wanted to do so

scared to say what we wanted to do so this became a big discussion and what

this became a big discussion and what

this became a big discussion and what happened during the next project was

happened during the next project was

happened during the next project was that two girls raised their hand and

that two girls raised their hand and

that two girls raised their hand and said hey we want to be CEOs because we

said hey we want to be CEOs because we

said hey we want to be CEOs because we don’t want the same thing to happen like

don’t want the same thing to happen like

don’t want the same thing to happen like last year that we girls don’t stand up

last year that we girls don’t stand up

last year that we girls don’t stand up for what we’re saying and those were two

for what we’re saying and those were two

for what we’re saying and those were two twelve year old girls and this is

twelve year old girls and this is

twelve year old girls and this is amazing because you know what will

amazing because you know what will

amazing because you know what will change that for them in the future

change that for them in the future

change that for them in the future also this changed it’s boys and their

also this changed it’s boys and their

also this changed it’s boys and their experience usually what happens is that

experience usually what happens is that

experience usually what happens is that the boys 11 to 16 they don’t want to be

the boys 11 to 16 they don’t want to be

the boys 11 to 16 they don’t want to be told by a girl what to do so what

told by a girl what to do so what

told by a girl what to do so what position do they apply for

position do they apply for

position do they apply for yo and it’s not really about whether

yo and it’s not really about whether

yo and it’s not really about whether they have the skill to manage a team

they have the skill to manage a team

they have the skill to manage a team towards a goal it’s about the reputation

towards a goal it’s about the reputation

towards a goal it’s about the reputation and it’s about power and we’ve seen

and it’s about power and we’ve seen

and it’s about power and we’ve seen quite a few projects where they step

quite a few projects where they step

quite a few projects where they step down as CEOs because the workload is too

down as CEOs because the workload is too

down as CEOs because the workload is too much for them and they notice that they

much for them and they notice that they

much for them and they notice that they don’t have the skill and it takes them

don’t have the skill and it takes them

don’t have the skill and it takes them quite a while to come to grasp with that

quite a while to come to grasp with that

quite a while to come to grasp with that and they struggle but once they get

and they struggle but once they get

and they struggle but once they get through this frustration and they find a

through this frustration and they find a

through this frustration and they find a new place in the team it’s not about

new place in the team it’s not about

new place in the team it’s not about boys and girls anymore this disappears

boys and girls anymore this disappears

boys and girls anymore this disappears completely it’s about a joint project

completely it’s about a joint project

completely it’s about a joint project that they want to reach and that they

that they want to reach and that they

that they want to reach and that they want to achieve and also this joint

want to achieve and also this joint

want to achieve and also this joint working as a team it doesn’t matter

working as a team it doesn’t matter

working as a team it doesn’t matter whether those kids are from high-income

whether those kids are from high-income

whether those kids are from high-income families or low-income families

families or low-income families

families or low-income families achieving something together as a team

achieving something together as a team

achieving something together as a team is something that takes them all by

is something that takes them all by

is something that takes them all by surprise of how strong you can be as a

surprise of how strong you can be as a

surprise of how strong you can be as a team that you don’t need to know

team that you don’t need to know

team that you don’t need to know everything you just get the other person

everything you just get the other person

everything you just get the other person who knows it and that you’re not alone

so now imagine actually what it would

so now imagine actually what it would look like if young people and young

look like if young people and young

look like if young people and young adults would go after problems and

adults would go after problems and

adults would go after problems and challenge them with entrepreneurial

challenge them with entrepreneurial

challenge them with entrepreneurial solutions an entrepreneurial mindset

solutions an entrepreneurial mindset

solutions an entrepreneurial mindset whatever the problems are that whatever

whatever the problems are that whatever

whatever the problems are that whatever we have now as problems our children

we have now as problems our children

we have now as problems our children will face in the future if we don’t

will face in the future if we don’t

will face in the future if we don’t tackle them as humans it’s our nature to

tackle them as humans it’s our nature to

tackle them as humans it’s our nature to look for solutions and as adults it is

look for solutions and as adults it is

look for solutions and as adults it is our duty to support children to believe

our duty to support children to believe

our duty to support children to believe in their opportunities in their

in their opportunities in their

in their opportunities in their abilities in their possibilities and

abilities in their possibilities and

abilities in their possibilities and support them to find solutions for what

support them to find solutions for what

support them to find solutions for what we were not able to find solutions for

we were not able to find solutions for

we were not able to find solutions for and whatever the problems they are

and whatever the problems they are

and whatever the problems they are whether we have them or they have them

whether we have them or they have them

whether we have them or they have them there is a solution out there waiting

there is a solution out there waiting

there is a solution out there waiting for some courageous self-confident

for some courageous self-confident

for some courageous self-confident individual to find it and to create a

individual to find it and to create a

individual to find it and to create a solution for it

solution for it

solution for it by those who believe they can thank you

by those who believe they can thank you

by those who believe they can thank you [Applause]

[Applause]

[Applause] [Music]

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