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How to live life on your terms – a framework for mastery | Vince Fowler | TEDxCanmore


[Music]

[Music] imagine that someone gives you the

imagine that someone gives you the

imagine that someone gives you the opportunity to live anywhere in the

opportunity to live anywhere in the

opportunity to live anywhere in the world anywhere anywhere in nature

world anywhere anywhere in nature

world anywhere anywhere in nature anywhere in the wild where would it be

anywhere in the wild where would it be

anywhere in the wild where would it be would it be rainforest Costa Rica

would it be rainforest Costa Rica

would it be rainforest Costa Rica what about African plains how about

what about African plains how about

what about African plains how about somewhere near water like big beautiful

somewhere near water like big beautiful

somewhere near water like big beautiful lake or the ocean or remote island or

lake or the ocean or remote island or

lake or the ocean or remote island or maybe our very own pristine Rocky

maybe our very own pristine Rocky

maybe our very own pristine Rocky Mountains if you were given that

Mountains if you were given that

Mountains if you were given that opportunity would you go for it the

opportunity would you go for it the

opportunity would you go for it the second question is if you have no

second question is if you have no

second question is if you have no experience living in the wild you’ve

experience living in the wild you’ve

experience living in the wild you’ve never lit in a fire you have no

never lit in a fire you have no

never lit in a fire you have no experience working with predatory

experience working with predatory

experience working with predatory wildlife would you dare before you take

wildlife would you dare before you take

wildlife would you dare before you take this adventure and let’s be clear I’m

this adventure and let’s be clear I’m

this adventure and let’s be clear I’m not talking about how to survive out

not talking about how to survive out

not talking about how to survive out there I’m talking about how to thrive to

there I’m talking about how to thrive to

there I’m talking about how to thrive to live to pursue your passion to get paid

live to pursue your passion to get paid

live to pursue your passion to get paid to live life on your terms so barring

to live life on your terms so barring

to live life on your terms so barring any predatory wildlife are you are you

any predatory wildlife are you are you

any predatory wildlife are you are you going to do any education at all are you

going to do any education at all are you

going to do any education at all are you gonna read a book are you gonna take a

gonna read a book are you gonna take a

gonna read a book are you gonna take a course are you gonna are you going to

course are you gonna are you going to

course are you gonna are you going to seek out advice from people who’ve

seek out advice from people who’ve

seek out advice from people who’ve already been there and done that are you

already been there and done that are you

already been there and done that are you gonna watch the Discovery Channel when I

gonna watch the Discovery Channel when I

gonna watch the Discovery Channel when I was a young boy I used to go up to my

was a young boy I used to go up to my

was a young boy I used to go up to my aunt and uncle’s farm it was really

aunt and uncle’s farm it was really

aunt and uncle’s farm it was really remote it’s about 200 kilometres from

remote it’s about 200 kilometres from

remote it’s about 200 kilometres from the nearest hospital and we were just

the nearest hospital and we were just

the nearest hospital and we were just plunked in the middle nowhere Polly

plunked in the middle nowhere Polly

plunked in the middle nowhere Polly first neighbor was about we would talk

first neighbor was about we would talk

first neighbor was about we would talk two miles back then it was five miles

two miles back then it was five miles

two miles back then it was five miles away

away

away my cousins I was seven and we would go

my cousins I was seven and we would go

my cousins I was seven and we would go riding on her horses and chase invisible

riding on her horses and chase invisible

riding on her horses and chase invisible bad guys cuz we were Texas Rangers we

bad guys cuz we were Texas Rangers we

bad guys cuz we were Texas Rangers we were heavily influenced by John Wayne

were heavily influenced by John Wayne

were heavily influenced by John Wayne movies so we run we’re on our horses

movies so we run we’re on our horses

movies so we run we’re on our horses were chasing bad guys I’m building

were chasing bad guys I’m building

were chasing bad guys I’m building spears were throwing them at squirrels

spears were throwing them at squirrels

spears were throwing them at squirrels we didn’t get a single one we went

we didn’t get a single one we went

we didn’t get a single one we went hungry but we had a lot of fun doing it

hungry but we had a lot of fun doing it

hungry but we had a lot of fun doing it and it was I mean it was so much fun to

and it was I mean it was so much fun to

and it was I mean it was so much fun to be out there and I always thought what

be out there and I always thought what

be out there and I always thought what would it be like to always be here then

would it be like to always be here then

would it be like to always be here then I joined the army I’m 19 I’m airborne

I joined the army I’m 19 I’m airborne

I joined the army I’m 19 I’m airborne I’m infantry I jump out of planes I get

I’m infantry I jump out of planes I get

I’m infantry I jump out of planes I get to pick fights with bad guys I get to

to pick fights with bad guys I get to

to pick fights with bad guys I get to build forts in the forest and I

build forts in the forest and I

build forts in the forest and I eventually got deployed overseas to

eventually got deployed overseas to

eventually got deployed overseas to Somalia Africa big Civil War and we

Somalia Africa big Civil War and we

Somalia Africa big Civil War and we arrived it was like the Wild West there

arrived it was like the Wild West there

arrived it was like the Wild West there was no government we got shot at we did

was no government we got shot at we did

was no government we got shot at we did patrol after patrol probably in the

patrol after patrol probably in the

patrol after patrol probably in the first 90 days my platoon alone did over

first 90 days my platoon alone did over

first 90 days my platoon alone did over 300 patrols we worked with the local

300 patrols we worked with the local

300 patrols we worked with the local authorities to improve security to make

authorities to improve security to make

authorities to improve security to make things a lot safer so we could allow our

things a lot safer so we could allow our

things a lot safer so we could allow our engineers to rebuild schools to rebuild

engineers to rebuild schools to rebuild

engineers to rebuild schools to rebuild roads build a medical clinic and other

roads build a medical clinic and other

roads build a medical clinic and other infrastructure and largely we were very

infrastructure and largely we were very

infrastructure and largely we were very successful at that and so when I left

successful at that and so when I left

successful at that and so when I left the military oh man I thought this this

the military oh man I thought this this

the military oh man I thought this this um I thought this wild journey was gonna

um I thought this wild journey was gonna

um I thought this wild journey was gonna be over and outside of rugby like Timmy

be over and outside of rugby like Timmy

be over and outside of rugby like Timmy rugby’s an 80-minute section attack it’s

rugby’s an 80-minute section attack it’s

rugby’s an 80-minute section attack it’s an 80-minute car accident and it’s fun

an 80-minute car accident and it’s fun

an 80-minute car accident and it’s fun but outside of rugby my life was it was

but outside of rugby my life was it was

but outside of rugby my life was it was it was fine it was fine it was the big

it was fine it was fine it was the big

it was fine it was fine it was the big f-word it was fine but it didn’t have

f-word it was fine but it didn’t have

f-word it was fine but it didn’t have the same adrenaline I thought I will I

the same adrenaline I thought I will I

the same adrenaline I thought I will I ever experienced that again

ever experienced that again

ever experienced that again until I went into business for myself TV

until I went into business for myself TV

until I went into business for myself TV movies they glamorize how exciting

movies they glamorize how exciting

movies they glamorize how exciting business is and there’s just a land that

business is and there’s just a land that

business is and there’s just a land that deal and and it’s scary as hell

15 years after the military I think I’m

15 years after the military I think I’m doing a bit of a reset in my life think

doing a bit of a reset in my life think

doing a bit of a reset in my life think okay I’ve been in the military I played

okay I’ve been in the military I played

okay I’ve been in the military I played a lot of rugby I’m good at that sales

a lot of rugby I’m good at that sales

a lot of rugby I’m good at that sales and marketing I’m good at that I could

and marketing I’m good at that I could

and marketing I’m good at that I could be a business coach how hard could that

be a business coach how hard could that

be a business coach how hard could that be

be

be right pretty easy stuff I go to get a

right pretty easy stuff I go to get a

right pretty easy stuff I go to get a couple certifications and I learn all

couple certifications and I learn all

couple certifications and I learn all the things you would imagine I would

the things you would imagine I would

the things you would imagine I would learn I would learn balance sheets and I

learn I would learn balance sheets and I

learn I would learn balance sheets and I would learn income statements in

would learn income statements in

would learn income statements in spreadsheets Excel spreadsheets I love

spreadsheets Excel spreadsheets I love

spreadsheets Excel spreadsheets I love spreadsheets and I would learn marketing

spreadsheets and I would learn marketing

spreadsheets and I would learn marketing and how it led to sales and I would

and how it led to sales and I would

and how it led to sales and I would learn I would learn about efficiencies

learn I would learn about efficiencies

learn I would learn about efficiencies and I would learn about activity

and I would learn about activity

and I would learn about activity management and it was exciting and I I

management and it was exciting and I I

management and it was exciting and I I remember I started working immediately

remember I started working immediately

remember I started working immediately with the clients and I had all these

with the clients and I had all these

with the clients and I had all these different clients in different

different clients in different

different clients in different industries and trades and well then gas

industries and trades and well then gas

industries and trades and well then gas and here and here in hearing I was I was

and here and here in hearing I was I was

and here and here in hearing I was I was starting to recognize a couple things

starting to recognize a couple things

starting to recognize a couple things one the people buy or build or grow or

one the people buy or build or grow or

one the people buy or build or grow or whatever they but they go into business

whatever they but they go into business

whatever they but they go into business for a lot of reasons that you could

for a lot of reasons that you could

for a lot of reasons that you could imagine but probably the most number one

imagine but probably the most number one

imagine but probably the most number one to me was that they wanted to live life

to me was that they wanted to live life

to me was that they wanted to live life on their terms

on their terms

on their terms you know what are if you’re gonna go

you know what are if you’re gonna go

you know what are if you’re gonna go into business for yourself what are

into business for yourself what are

into business for yourself what are those terms where you gonna live

those terms where you gonna live

those terms where you gonna live what you gonna Drive are you gonna live

what you gonna Drive are you gonna live

what you gonna Drive are you gonna live in Canmore you’re gonna live somewhere

in Canmore you’re gonna live somewhere

in Canmore you’re gonna live somewhere else are you gonna live in the big city

else are you gonna live in the big city

else are you gonna live in the big city are you gonna what are you gonna sell

are you gonna what are you gonna sell

are you gonna what are you gonna sell what are you gonna grow what are you

what are you gonna grow what are you

what are you gonna grow what are you gonna what is it your terms what

gonna what is it your terms what

gonna what is it your terms what difference are you gonna make what

difference are you gonna make what

difference are you gonna make what changes are you gonna make and they want

changes are you gonna make and they want

changes are you gonna make and they want to they want to live on those terms and

to they want to live on those terms and

to they want to live on those terms and then the other thing I noticed is they

then the other thing I noticed is they

then the other thing I noticed is they started you know because I’m standing in

started you know because I’m standing in

started you know because I’m standing in front of multiple clients a day multiple

front of multiple clients a day multiple

front of multiple clients a day multiple clients a week week after week month

clients a week week after week month

clients a week week after week month after month I started noticing a very

after month I started noticing a very

after month I started noticing a very familiar behavior that is this we as

familiar behavior that is this we as

familiar behavior that is this we as business owners we as entrepreneurs we

business owners we as entrepreneurs we

business owners we as entrepreneurs we will focus heavily on a shiny object and

will focus heavily on a shiny object and

will focus heavily on a shiny object and opportunity will also experience a great

opportunity will also experience a great

opportunity will also experience a great deal amount of stress and anxiety when

deal amount of stress and anxiety when

deal amount of stress and anxiety when there’s that feeling of lost I’ll come

there’s that feeling of lost I’ll come

there’s that feeling of lost I’ll come back to the opportunity but during that

back to the opportunity but during that

back to the opportunity but during that feeling of lost I’ve been lost before in

feeling of lost I’ve been lost before in

feeling of lost I’ve been lost before in the military we get lost actually we

the military we get lost actually we

the military we get lost actually we will never admit that we’re lost we are

will never admit that we’re lost we are

will never admit that we’re lost we are geographically embarrassed but we get

geographically embarrassed but we get

geographically embarrassed but we get lost and the first thing we do when we

lost and the first thing we do when we

lost and the first thing we do when we get lost is we pull in our map we pull

get lost is we pull in our map we pull

get lost is we pull in our map we pull up your compass we orientate it to the

up your compass we orientate it to the

up your compass we orientate it to the ground we reverse engineer a couple

ground we reverse engineer a couple

ground we reverse engineer a couple bearings and we find ourself and we what

bearings and we find ourself and we what

bearings and we find ourself and we what I would call we triangulate ourself and

I would call we triangulate ourself and

I would call we triangulate ourself and somewhere inside that feeling of loss we

somewhere inside that feeling of loss we

somewhere inside that feeling of loss we know we’re inside that triangle and so

know we’re inside that triangle and so

know we’re inside that triangle and so in times of this anxiety and lost the

in times of this anxiety and lost the

in times of this anxiety and lost the client is looking for a certain amount

client is looking for a certain amount

client is looking for a certain amount of clarity right we gotta know where we

of clarity right we gotta know where we

of clarity right we gotta know where we are what’s the next step and in the

are what’s the next step and in the

are what’s the next step and in the military we want clarity where are we

military we want clarity where are we

military we want clarity where are we and there’s this mission that has

and there’s this mission that has

and there’s this mission that has purpose and so we look for this purpose

purpose and so we look for this purpose

purpose and so we look for this purpose clarity and purpose and in the military

clarity and purpose and in the military

clarity and purpose and in the military of course we continue to execute clarity

of course we continue to execute clarity

of course we continue to execute clarity purpose execute I’m sitting front of

purpose execute I’m sitting front of

purpose execute I’m sitting front of these business owners and I’m handling

these business owners and I’m handling

these business owners and I’m handling all these fires all the time clarity

all these fires all the time clarity

all these fires all the time clarity purpose execute clarity purpose execute

purpose execute clarity purpose execute

purpose execute clarity purpose execute clarity purpose execute over and over

clarity purpose execute over and over

clarity purpose execute over and over and over again like we did this all the

and over again like we did this all the

and over again like we did this all the time in the military but here’s the

time in the military but here’s the

time in the military but here’s the difference between entrepreneurs and the

difference between entrepreneurs and the

difference between entrepreneurs and the military is that I pay attention to the

military is that I pay attention to the

military is that I pay attention to the result as soon as we execute there’s

result as soon as we execute there’s

result as soon as we execute there’s always a result it’s big it’s small it’s

always a result it’s big it’s small it’s

always a result it’s big it’s small it’s happy it’s sad sometimes zero is the

happy it’s sad sometimes zero is the

happy it’s sad sometimes zero is the result and zero still result

result and zero still result

result and zero still result but they weren’t paying attention to the

but they weren’t paying attention to the

but they weren’t paying attention to the result second they weren’t tracking that

result second they weren’t tracking that

result second they weren’t tracking that relevant data the relevant numbers the

relevant data the relevant numbers the

relevant data the relevant numbers the widgets the time the people the money to

widgets the time the people the money to

widgets the time the people the money to do geography you know widgets are your

do geography you know widgets are your

do geography you know widgets are your products and your services the time is

products and your services the time is

products and your services the time is easy how much time did it take us to do

easy how much time did it take us to do

easy how much time did it take us to do this how much time do we need to ramp up

this how much time do we need to ramp up

this how much time do we need to ramp up to do that the money the money that’s

to do that the money the money that’s

to do that the money the money that’s remember the people not just your

remember the people not just your

remember the people not just your customers but your staff your vendors

customers but your staff your vendors

customers but your staff your vendors your relationships inside your your

your relationships inside your your

your relationships inside your your circle of influence the people that you

circle of influence the people that you

circle of influence the people that you can reach out to when you’re stuck and

can reach out to when you’re stuck and

can reach out to when you’re stuck and you’re tired and you’re frustrated I was

you’re tired and you’re frustrated I was

you’re tired and you’re frustrated I was gonna say pissed off but I don’t know if

gonna say pissed off but I don’t know if

gonna say pissed off but I don’t know if I’m allowed to say pissed off here so we

I’m allowed to say pissed off here so we

I’m allowed to say pissed off here so we got to pay attention that relevant data

got to pay attention that relevant data

got to pay attention that relevant data the other thing is though is we got to

the other thing is though is we got to

the other thing is though is we got to invest a little bit more planning what

invest a little bit more planning what

invest a little bit more planning what would happen if we planned Abraham

would happen if we planned Abraham

would happen if we planned Abraham Lincoln we’re having coffee last week

Lincoln we’re having coffee last week

Lincoln we’re having coffee last week and he said to me he says you know if I

and he said to me he says you know if I

and he said to me he says you know if I had eight hours to chop down a tree

had eight hours to chop down a tree

had eight hours to chop down a tree Vince I’d spend the first six sharpening

Vince I’d spend the first six sharpening

Vince I’d spend the first six sharpening the saw it makes sense you know to be

the saw it makes sense you know to be

the saw it makes sense you know to be deployed overseas my unit trained

deployed overseas my unit trained

deployed overseas my unit trained planned for four months for a six-month

planned for four months for a six-month

planned for four months for a six-month deployment today they trained nine

deployment today they trained nine

deployment today they trained nine months to a year for a six-month

months to a year for a six-month

months to a year for a six-month deployment in business just think of how

deployment in business just think of how

deployment in business just think of how much time is invested in planning and

much time is invested in planning and

much time is invested in planning and let’s just let’s just take business out

let’s just let’s just take business out

let’s just let’s just take business out of it for a second my wife and I we go

of it for a second my wife and I we go

of it for a second my wife and I we go on a holiday 2007 we always wanted to

on a holiday 2007 we always wanted to

on a holiday 2007 we always wanted to hike the West Coast Trail and so we we

hike the West Coast Trail and so we we

hike the West Coast Trail and so we we start planning ten months out West Coast

start planning ten months out West Coast

start planning ten months out West Coast Trail it’s a seven-day six-night two

Trail it’s a seven-day six-night two

Trail it’s a seven-day six-night two days on the front end two days on the

days on the front end two days on the

days on the front end two days on the back end for travel so that’s that’s

back end for travel so that’s that’s

back end for travel so that’s that’s that’s the time that’s the relevant data

that’s the time that’s the relevant data

that’s the time that’s the relevant data we spend ten months for that what are we

we spend ten months for that what are we

we spend ten months for that what are we gonna pack we’re gonna pack it out of my

gonna pack we’re gonna pack it out of my

gonna pack we’re gonna pack it out of my army rucksack uncomfortable too heavy so

army rucksack uncomfortable too heavy so

army rucksack uncomfortable too heavy so we go by these beautiful packs they’re

we go by these beautiful packs they’re

we go by these beautiful packs they’re nice and light we well what are we gonna

nice and light we well what are we gonna

nice and light we well what are we gonna cook it in it can’t cook out of a

cook it in it can’t cook out of a

cook it in it can’t cook out of a cast-iron pan that’s silly cuz it’s

cast-iron pan that’s silly cuz it’s

cast-iron pan that’s silly cuz it’s self-sustaining along the way you carry

self-sustaining along the way you carry

self-sustaining along the way you carry it in you carry it out and it’s seven

it in you carry it out and it’s seven

it in you carry it out and it’s seven days so oh man we’ve the equipment the

days so oh man we’ve the equipment the

days so oh man we’ve the equipment the food how much food for seven days and

food how much food for seven days and

food how much food for seven days and how many jujubes do I need how much

how many jujubes do I need how much

how many jujubes do I need how much turkey holy crap does jerky ever weigh a

turkey holy crap does jerky ever weigh a

turkey holy crap does jerky ever weigh a lot and we to pet to to a liter of water

lot and we to pet to to a liter of water

lot and we to pet to to a liter of water is two pounds and this matters and so in

is two pounds and this matters and so in

is two pounds and this matters and so in the end we got it down my wife is gonna

the end we got it down my wife is gonna

the end we got it down my wife is gonna carry 40 pounds I’m gonna pick carry 60

carry 40 pounds I’m gonna pick carry 60

carry 40 pounds I’m gonna pick carry 60 pounds two months so bingo donita’s

pounds two months so bingo donita’s

pounds two months so bingo donita’s pregnant well we find out she’s pregnant

once again something that would’ve been

once again something that would’ve been valuable yesterday so we go to the

valuable yesterday so we go to the

valuable yesterday so we go to the doctor

doctor

doctor hi Google like I find nothing about

hi Google like I find nothing about

hi Google like I find nothing about pregnant women going anywhere well I

pregnant women going anywhere well I

pregnant women going anywhere well I mean the West Coast Trail for example

mean the West Coast Trail for example

mean the West Coast Trail for example I’m not saying they don’t do other

I’m not saying they don’t do other

I’m not saying they don’t do other things I’m saying so the doctor says she

things I’m saying so the doctor says she

things I’m saying so the doctor says she can’t carry more than 20 pounds think

can’t carry more than 20 pounds think

can’t carry more than 20 pounds think can be around the waist all right fine

can be around the waist all right fine

can be around the waist all right fine we’re not canceling this

we’re not canceling this

we’re not canceling this mission-oriented there’s a purpose for

mission-oriented there’s a purpose for

mission-oriented there’s a purpose for this trail we’re gonna put our marriage

this trail we’re gonna put our marriage

this trail we’re gonna put our marriage and keep it tight so we go she’s

and keep it tight so we go she’s

and keep it tight so we go she’s carrying 20 I’m carrying 80 10 months

carrying 20 I’m carrying 80 10 months

carrying 20 I’m carrying 80 10 months planning for a seven-day walk the next

planning for a seven-day walk the next

planning for a seven-day walk the next thing is a debrief in the army we

thing is a debrief in the army we

thing is a debrief in the army we debrief everything from the length of a

debrief everything from the length of a

debrief everything from the length of a tour what happens on on deployment to

tour what happens on on deployment to

tour what happens on on deployment to the what toilet paper is the best in the

the what toilet paper is the best in the

the what toilet paper is the best in the middle of the night when it rains even a

middle of the night when it rains even a

middle of the night when it rains even a 10k 15k run hey how are your feet got

10k 15k run hey how are your feet got

10k 15k run hey how are your feet got any hot spots you are you got any

any hot spots you are you got any

any hot spots you are you got any blisters those shoes aren’t gonna work

blisters those shoes aren’t gonna work

blisters those shoes aren’t gonna work we’re gonna be running 22 more you

we’re gonna be running 22 more you

we’re gonna be running 22 more you better get new shoes heels no you know

better get new shoes heels no you know

better get new shoes heels no you know like we debrief absolutely everything

like we debrief absolutely everything

like we debrief absolutely everything and the amount of debrief that I see in

and the amount of debrief that I see in

and the amount of debrief that I see in business owners and entrepreneurs it’s

business owners and entrepreneurs it’s

business owners and entrepreneurs it’s not enough it doesn’t take long it’s

not enough it doesn’t take long it’s

not enough it doesn’t take long it’s just a couple questions just think about

just a couple questions just think about

just a couple questions just think about your day today if you could live today

your day today if you could live today

your day today if you could live today all over again what would you do

all over again what would you do

all over again what would you do different so you do what would you do

different so you do what would you do

different so you do what would you do different what mistakes were made what

different what mistakes were made what

different what mistakes were made what would we do different what mistakes were

would we do different what mistakes were

would we do different what mistakes were made what lessons did we learn check if

made what lessons did we learn check if

made what lessons did we learn check if there’s any relevant data let’s Park it

there’s any relevant data let’s Park it

there’s any relevant data let’s Park it over here great guess what we have more

over here great guess what we have more

over here great guess what we have more clarity the next time we do this we know

clarity the next time we do this we know

clarity the next time we do this we know we know way more than we ever did when

we know way more than we ever did when

we know way more than we ever did when we started but what I see is this

we started but what I see is this

we started but what I see is this clarity purpose execute clary purpose

clarity purpose execute clary purpose

clarity purpose execute clary purpose execute clarity purpose execute and I’m

execute clarity purpose execute and I’m

execute clarity purpose execute and I’m saying stop take a pause so I built this

saying stop take a pause so I built this

saying stop take a pause so I built this lovely map called the framework for

lovely map called the framework for

lovely map called the framework for mastery purpose relevant data plan

mastery purpose relevant data plan

mastery purpose relevant data plan execute result and debrief and I said

execute result and debrief and I said

execute result and debrief and I said great does that make sense and they said

great does that make sense and they said

great does that make sense and they said yes and then they didn’t execute have

yes and then they didn’t execute have

yes and then they didn’t execute have you ever been with anybody who they

you ever been with anybody who they

you ever been with anybody who they apparently know okay you know you have

apparently know okay you know you have

apparently know okay you know you have to raise prices yes check you know why

to raise prices yes check you know why

to raise prices yes check you know why you have to raise prices yes check great

you have to raise prices yes check great

you have to raise prices yes check great execute oh I’m afraid

execute oh I’m afraid

execute oh I’m afraid you know what that is story there is

you know what that is story there is

you know what that is story there is this goddamn story in our head that

this goddamn story in our head that

this goddamn story in our head that tells us that it’s not going to work and

tells us that it’s not going to work and

tells us that it’s not going to work and that was the problem with all the

that was the problem with all the

that was the problem with all the coaching that ever received no one told

coaching that ever received no one told

coaching that ever received no one told everyone gave me mechanics spreadsheets

everyone gave me mechanics spreadsheets

everyone gave me mechanics spreadsheets and this and that strategy but I find

and this and that strategy but I find

and this and that strategy but I find it’s largely story that stands in

it’s largely story that stands in

it’s largely story that stands in people’s way when I started coaching I

people’s way when I started coaching I

people’s way when I started coaching I was awesome

was awesome

was awesome I was really awesome I signed all these

I was really awesome I signed all these

I was really awesome I signed all these clients i banked the highest client I

clients i banked the highest client I

clients i banked the highest client I did this I did that and in nine months

did this I did that and in nine months

did this I did that and in nine months it all fricking disappeared none of my

it all fricking disappeared none of my

it all fricking disappeared none of my clients were around except for one he

clients were around except for one he

clients were around except for one he was a friend and he couldn’t pay I’m

was a friend and he couldn’t pay I’m

was a friend and he couldn’t pay I’m like what the hell were you thinking

like what the hell were you thinking

like what the hell were you thinking there’s the story right chirping at me

there’s the story right chirping at me

there’s the story right chirping at me chirping at me if I could see him I

chirping at me if I could see him I

chirping at me if I could see him I would give him and it would chirp at me

would give him and it would chirp at me

would give him and it would chirp at me acid Vince you are you kidding yourself

acid Vince you are you kidding yourself

acid Vince you are you kidding yourself who thinks you can be a coach you don’t

who thinks you can be a coach you don’t

who thinks you can be a coach you don’t you got high school then you were a

you got high school then you were a

you got high school then you were a grunt you you did some sales you sold

grunt you you did some sales you sold

grunt you you did some sales you sold some photocopies Whoopi who wants to buy

some photocopies Whoopi who wants to buy

some photocopies Whoopi who wants to buy one of those on a Friday no one like you

one of those on a Friday no one like you

one of those on a Friday no one like you don’t even have a diploma you don’t even

don’t even have a diploma you don’t even

don’t even have a diploma you don’t even have our work you’ve never been taking a

have our work you’ve never been taking a

have our work you’ve never been taking a workshop on Finance you got a few days

workshop on Finance you got a few days

workshop on Finance you got a few days on this business coach thing Vince

on this business coach thing Vince

on this business coach thing Vince you’re a fraud man my story told me I

you’re a fraud man my story told me I

you’re a fraud man my story told me I was a fraud that I was unworthy of

was a fraud that I was unworthy of

was a fraud that I was unworthy of working with no one’s gonna choose me

working with no one’s gonna choose me

working with no one’s gonna choose me you know in athletics you wouldn’t dare

you know in athletics you wouldn’t dare

you know in athletics you wouldn’t dare play in a professional sports team that

play in a professional sports team that

play in a professional sports team that did not have a sports psychologist on

did not have a sports psychologist on

did not have a sports psychologist on staff you wouldn’t go to the Olympics

staff you wouldn’t go to the Olympics

staff you wouldn’t go to the Olympics without having access to a sports

without having access to a sports

without having access to a sports psychologist and thankfully when I

psychologist and thankfully when I

psychologist and thankfully when I played rugby here I went out of my way

played rugby here I went out of my way

played rugby here I went out of my way to visit a sports psychologist and I got

to visit a sports psychologist and I got

to visit a sports psychologist and I got a lot of head trash out so I could play

a lot of head trash out so I could play

a lot of head trash out so I could play the game better and that’s what I did

the game better and that’s what I did

the game better and that’s what I did for me I invested in some psychology

for me I invested in some psychology

for me I invested in some psychology some psychotherapy and I and I revisit

some psychotherapy and I and I revisit

some psychotherapy and I and I revisit that couple times a year in the

that couple times a year in the

that couple times a year in the beginning it was a lie there was this

beginning it was a lie there was this

beginning it was a lie there was this like a lot there’s a lot but

like a lot there’s a lot but

like a lot there’s a lot but but I knew what I wanted to do there was

but I knew what I wanted to do there was

but I knew what I wanted to do there was purpose and what if I looked at this is

purpose and what if I looked at this is

purpose and what if I looked at this is my business I knew I wanted to be a

my business I knew I wanted to be a

my business I knew I wanted to be a coach I knew why I wanted to be a coach

coach I knew why I wanted to be a coach

coach I knew why I wanted to be a coach I want to help people live life on their

I want to help people live life on their

I want to help people live life on their terms but my story said no so I saw this

terms but my story said no so I saw this

terms but my story said no so I saw this psychologist you know what’s interesting

psychologist you know what’s interesting

psychologist you know what’s interesting in athletics we see we see sports

in athletics we see we see sports

in athletics we see we see sports psychology as an asset and then

psychology as an asset and then

psychology as an asset and then certainly in small business not

certainly in small business not

certainly in small business not necessarily in big business guess what

necessarily in big business guess what

necessarily in big business guess what we see psychology as a weakness what’s

we see psychology as a weakness what’s

we see psychology as a weakness what’s wrong with me I suggest to a client hey

wrong with me I suggest to a client hey

wrong with me I suggest to a client hey we got some challenges we should go see

we got some challenges we should go see

we got some challenges we should go see a psychologist why what’s wrong thing

a psychologist why what’s wrong thing

a psychologist why what’s wrong thing nothing you’re great I just want you to

nothing you’re great I just want you to

nothing you’re great I just want you to be better there’s always a better

be better there’s always a better

be better there’s always a better version of ourself this story you know a

version of ourself this story you know a

version of ourself this story you know a lot of people say well if it’s not

lot of people say well if it’s not

lot of people say well if it’s not perfect I’m not gonna do it I get it if

perfect I’m not gonna do it I get it if

perfect I’m not gonna do it I get it if it’s life like there’s this saying has

it’s life like there’s this saying has

it’s life like there’s this saying has anybody heard of that saying you know

anybody heard of that saying you know

anybody heard of that saying you know that’s saying come on who’s heard that

that’s saying come on who’s heard that

that’s saying come on who’s heard that saying before failure is not an option

saying before failure is not an option

saying before failure is not an option you know that one that makes sense in

you know that one that makes sense in

you know that one that makes sense in the Army policing medical safety

the Army policing medical safety

the Army policing medical safety industry and anywhere else that life is

industry and anywhere else that life is

industry and anywhere else that life is at risk it does not make sense in

at risk it does not make sense in

at risk it does not make sense in entrepreneurship

entrepreneurship

entrepreneurship I eat failure for breakfast that’s the

I eat failure for breakfast that’s the

I eat failure for breakfast that’s the new mantra just get over it execute in

new mantra just get over it execute in

new mantra just get over it execute in spite of failure because it’s the only

spite of failure because it’s the only

spite of failure because it’s the only way to get around the block it’s only

way to get around the block it’s only

way to get around the block it’s only way you learn new things I get that this

way you learn new things I get that this

way you learn new things I get that this is messy there’s all these moving parts

is messy there’s all these moving parts

is messy there’s all these moving parts clarity purpose numbers plans story

clarity purpose numbers plans story

clarity purpose numbers plans story execute you know data in it and I’m not

execute you know data in it and I’m not

execute you know data in it and I’m not saying go faster I’m just saying slow

saying go faster I’m just saying slow

saying go faster I’m just saying slow down take a breath make sure that

down take a breath make sure that

down take a breath make sure that intentionally consciously intentionally

intentionally consciously intentionally

intentionally consciously intentionally look hey something’s not working right

look hey something’s not working right

look hey something’s not working right let’s regain hit the pause button look

let’s regain hit the pause button look

let’s regain hit the pause button look for clarity do we know why do we know

for clarity do we know why do we know

for clarity do we know why do we know what success looks like do we know why

what success looks like do we know why

what success looks like do we know why we’re doing this what relevant data any

we’re doing this what relevant data any

we’re doing this what relevant data any data matters let’s make sure we look at

data matters let’s make sure we look at

data matters let’s make sure we look at it next time invest the next five

it next time invest the next five

it next time invest the next five seconds in planning anything check your

seconds in planning anything check your

seconds in planning anything check your story you know cold-calling is dead

story you know cold-calling is dead

story you know cold-calling is dead right who agrees cold-calling is dead

right who agrees cold-calling is dead

right who agrees cold-calling is dead story who thinks cold-calling works

story who thinks cold-calling works

story who thinks cold-calling works great story it can be good or bad I get

great story it can be good or bad I get

great story it can be good or bad I get that this is messy business is messy

that this is messy business is messy

that this is messy business is messy life is messy and if it’s not that

life is messy and if it’s not that

life is messy and if it’s not that person is not trying hard enough I get

person is not trying hard enough I get

person is not trying hard enough I get that this is oversimplified can I just

that this is oversimplified can I just

that this is oversimplified can I just tell you that simple gets done you don’t

tell you that simple gets done you don’t

tell you that simple gets done you don’t move an entire military division from

move an entire military division from

move an entire military division from one continent to another if it’s not

one continent to another if it’s not

one continent to another if it’s not simple from private to general and on up

simple from private to general and on up

simple from private to general and on up simple gets done simple game plans get

simple gets done simple game plans get

simple gets done simple game plans get executed people win Super Bowls the

executed people win Super Bowls the

executed people win Super Bowls the business that are succeeding are the

business that are succeeding are the

business that are succeeding are the ones that keep it simple your business

ones that keep it simple your business

ones that keep it simple your business your life your career is a vehicle to

your life your career is a vehicle to

your life your career is a vehicle to live life on your terms and I submit

live life on your terms and I submit

live life on your terms and I submit that this simple little circle of

that this simple little circle of

that this simple little circle of mastery helps you get there faster it’s

mastery helps you get there faster it’s

mastery helps you get there faster it’s not a map there’s a there’s a ton of

not a map there’s a there’s a ton of

not a map there’s a there’s a ton of work here

work here

work here everything has lots of work and there’s

everything has lots of work and there’s

everything has lots of work and there’s gonna be lots of mistakes but if you’re

gonna be lots of mistakes but if you’re

gonna be lots of mistakes but if you’re not going to build a business to live

not going to build a business to live

not going to build a business to live life on your terms and why are you doing

life on your terms and why are you doing

life on your terms and why are you doing in the first place it’s a pain in the

in the first place it’s a pain in the

in the first place it’s a pain in the ass if you don’t thank you

ass if you don’t thank you

ass if you don’t thank you [Applause]

”

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