a lot of people say that it’s actually your age group that is going to be the
your age group that is going to be the
your age group that is going to be the this country as you know we’re
this country as you know we’re
this country as you know we’re in competition with the rest of the
in competition with the rest of the
in competition with the rest of the world and the whole basis of what we’re
world and the whole basis of what we’re
world and the whole basis of what we’re trying to do is continue to innovate to
trying to do is continue to innovate to
trying to do is continue to innovate to improve things to make the world better
improve things to make the world better
improve things to make the world better well the question is how can we lead in
well the question is how can we lead in
well the question is how can we lead in all of these areas innovation or
all of these areas innovation or
all of these areas innovation or invention is really the basis for all of
invention is really the basis for all of
invention is really the basis for all of these new activities and the question is
these new activities and the question is
these new activities and the question is how can you be the way be the innovator
how can you be the way be the innovator
how can you be the way be the innovator well this is kind of the general idea of
well this is kind of the general idea of
well this is kind of the general idea of how what a great idea happens but unless
how what a great idea happens but unless
how what a great idea happens but unless you’ve already had one of these insights
you’ve already had one of these insights
you’ve already had one of these insights I think you might be waiting a little
I think you might be waiting a little
I think you might be waiting a little while the fact is there really a few –
while the fact is there really a few –
while the fact is there really a few – two real areas of traditional invention
two real areas of traditional invention
two real areas of traditional invention in the sciences it’s kind of reduction
in the sciences it’s kind of reduction
in the sciences it’s kind of reduction to basic principles in organic chemistry
to basic principles in organic chemistry
to basic principles in organic chemistry DNA build up some idea and investigate
DNA build up some idea and investigate
DNA build up some idea and investigate the basic principles my friends at
the basic principles my friends at
the basic principles my friends at Stanford who are in basic sciences tell
Stanford who are in basic sciences tell
Stanford who are in basic sciences tell me that they have really good days and
me that they have really good days and
me that they have really good days and bad years it takes a long time often to
bad years it takes a long time often to
bad years it takes a long time often to invent the things or understand the
invent the things or understand the
invent the things or understand the basic principles that they need to
basic principles that they need to
basic principles that they need to advance their field it’s in the
advance their field it’s in the
advance their field it’s in the humanities and arts it’s much more like
humanities and arts it’s much more like
humanities and arts it’s much more like that light bulb going off in your head
that light bulb going off in your head
that light bulb going off in your head people have a special talents and apply
people have a special talents and apply
people have a special talents and apply themselves with those talents that is a
themselves with those talents that is a
themselves with those talents that is a different kind of invention
different kind of invention
different kind of invention it usually takes that not only the
it usually takes that not only the
it usually takes that not only the talent but commitment over lots of time
talent but commitment over lots of time
talent but commitment over lots of time refinement and the way we measure the
refinement and the way we measure the
refinement and the way we measure the success of that is the emotionality when
success of that is the emotionality when
success of that is the emotionality when you look at a picture or a painting what
you look at a picture or a painting what
you look at a picture or a painting what do you feel when you see that but in
do you feel when you see that but in
do you feel when you see that but in recent years there’s been another area
recent years there’s been another area
recent years there’s been another area of invention and at the Stanford
of invention and at the Stanford
of invention and at the Stanford Biodesign program we’ve adopted this
Biodesign program we’ve adopted this
Biodesign program we’ve adopted this design thinking to try to improve
design thinking to try to improve
design thinking to try to improve healthcare which is our area of interest
healthcare which is our area of interest
healthcare which is our area of interest in design the important thing is to
in design the important thing is to
in design the important thing is to understand the real experience of the
understand the real experience of the
understand the real experience of the people who are living their lives how do
people who are living their lives how do
people who are living their lives how do we improve the situation that they’re in
we improve the situation that they’re in
we improve the situation that they’re in how do we make things better for them
how do we make things better for them
how do we make things better for them not only for the patients but for care
not only for the patients but for care
not only for the patients but for care caregivers physicians nurses people
caregivers physicians nurses people
caregivers physicians nurses people caring for the patients there is
caring for the patients there is
caring for the patients there is actually a process that was has been
actually a process that was has been
actually a process that was has been invented and understood and it’s a
invented and understood and it’s a
invented and understood and it’s a process that we teach our students over
process that we teach our students over
process that we teach our students over a period of 10 months then we have
a period of 10 months then we have
a period of 10 months then we have that’s those are graduate students we
that’s those are graduate students we
that’s those are graduate students we bring 12 in at a time and spend the 10
bring 12 in at a time and spend the 10
bring 12 in at a time and spend the 10 months teaching in this they at the end
months teaching in this they at the end
months teaching in this they at the end they end up with real products and real
they end up with real products and real
they end up with real products and real things that you can feel and use to
things that you can feel and use to
things that you can feel and use to actually improve patient care in
actually improve patient care in
actually improve patient care in addition we have a class of 40
addition we have a class of 40
addition we have a class of 40 undergraduates who are taught this as
undergraduates who are taught this as
undergraduates who are taught this as well and I’m going to briefly talk to
well and I’m going to briefly talk to
well and I’m going to briefly talk to you about what this process is the
you about what this process is the
you about what this process is the process is related to understanding
process is related to understanding
process is related to understanding really what happens it’s patient
really what happens it’s patient
really what happens it’s patient centered in this case but in it’s
centered in this case but in it’s
centered in this case but in it’s applicable to things other than medicine
applicable to things other than medicine
applicable to things other than medicine almost any field you have some
almost any field you have some
almost any field you have some background you understand that there’s
background you understand that there’s
background you understand that there’s some area that you’re interested in and
some area that you’re interested in and
some area that you’re interested in and then you actually go and immerse
then you actually go and immerse
then you actually go and immerse yourself in the experience you go live
yourself in the experience you go live
yourself in the experience you go live with the people interact with the people
with the people interact with the people
with the people interact with the people who are having that experience there
who are having that experience there
who are having that experience there you’re always looking for what we call
you’re always looking for what we call
you’re always looking for what we call unmet needs that is what could be done
unmet needs that is what could be done
unmet needs that is what could be done better what’s the problem how could we
better what’s the problem how could we
better what’s the problem how could we improve things and we look to
improve things and we look to
improve things and we look to specifically describe that need once we
specifically describe that need once we
specifically describe that need once we have a clear description and
have a clear description and
have a clear description and understanding the key pieces of that
understanding the key pieces of that
understanding the key pieces of that need then we go into an area that we
need then we go into an area that we
need then we go into an area that we call brainstorming now it sounds very
call brainstorming now it sounds very
call brainstorming now it sounds very cool
cool
cool and in fact it’s very neat because these
and in fact it’s very neat because these
and in fact it’s very neat because these are teams of three four people at a time
are teams of three four people at a time
are teams of three four people at a time they actually brainstorm and work off
they actually brainstorm and work off
they actually brainstorm and work off each other sort of the way an improv
each other sort of the way an improv
each other sort of the way an improv group works on just leveraging one idea
group works on just leveraging one idea
group works on just leveraging one idea after the other and from that we then
after the other and from that we then
after the other and from that we then get to some decision as to what would be
get to some decision as to what would be
get to some decision as to what would be the way we’d like to proceed and from
the way we’d like to proceed and from
the way we’d like to proceed and from that we actually go further as I’ll
that we actually go further as I’ll
that we actually go further as I’ll explain in a moment need to find out
explain in a moment need to find out
explain in a moment need to find out what actually works and then we end up
what actually works and then we end up
what actually works and then we end up with something that we can
with something that we can
with something that we can use in our by design program in the
use in our by design program in the
use in our by design program in the period of four weeks we immerse our
period of four weeks we immerse our
period of four weeks we immerse our students in the clinic in the emergency
students in the clinic in the emergency
students in the clinic in the emergency room in whatever’s appropriate this year
room in whatever’s appropriate this year
room in whatever’s appropriate this year it’s actually dealing with problems of
it’s actually dealing with problems of
it’s actually dealing with problems of aging so we’re putting our put our
aging so we’re putting our put our
aging so we’re putting our put our students in nursing homes as well as in
students in nursing homes as well as in
students in nursing homes as well as in clinics and such and they have to come
clinics and such and they have to come
clinics and such and they have to come up with at least 200 unmet needs the
up with at least 200 unmet needs the
up with at least 200 unmet needs the idea of that is to actually look at
idea of that is to actually look at
idea of that is to actually look at every single thing and say why do you do
every single thing and say why do you do
every single thing and say why do you do things this way how can we do it better
things this way how can we do it better
things this way how can we do it better what are the why are things done the way
what are the why are things done the way
what are the why are things done the way they are once we have these needs we
they are once we have these needs we
they are once we have these needs we define the area and we specifically try
define the area and we specifically try
define the area and we specifically try to describe the need in a very concise
to describe the need in a very concise
to describe the need in a very concise way a better way to do such-and-such a
way a better way to do such-and-such a
way a better way to do such-and-such a new way to do this now when we’ve done
new way to do this now when we’ve done
new way to do this now when we’ve done that we then teach practical filters to
that we then teach practical filters to
that we then teach practical filters to understand the most compelling needs now
understand the most compelling needs now
understand the most compelling needs now it’s not a question of what can you
it’s not a question of what can you
it’s not a question of what can you solve it’s a question of what is the
solve it’s a question of what is the
solve it’s a question of what is the most important thing to solve if we were
most important thing to solve if we were
most important thing to solve if we were to solve this problem
to solve this problem
to solve this problem would it have the biggest impact on this
would it have the biggest impact on this
would it have the biggest impact on this group of people or the biggest group of
group of people or the biggest group of
group of people or the biggest group of people or people who don’t have any real
people or people who don’t have any real
people or people who don’t have any real solution to their problem at the moment
solution to their problem at the moment
solution to their problem at the moment so those are filters having nothing to
so those are filters having nothing to
so those are filters having nothing to do with the solution it’s just what is
do with the solution it’s just what is
do with the solution it’s just what is the most important need then once we
the most important need then once we
the most important need then once we figure out what are the needs that
figure out what are the needs that
figure out what are the needs that attract us most and we think are really
attract us most and we think are really
attract us most and we think are really the most compelling important ones then
the most compelling important ones then
the most compelling important ones then we go into this phase of brainstorming
we go into this phase of brainstorming
we go into this phase of brainstorming crazy ideas without criticism inhibition
crazy ideas without criticism inhibition
crazy ideas without criticism inhibition to find solutions now I say it this way
to find solutions now I say it this way
to find solutions now I say it this way because in fact that’s exactly what we
because in fact that’s exactly what we
because in fact that’s exactly what we do would go into a room that we call the
do would go into a room that we call the
do would go into a room that we call the brainstorming room it has four walls
brainstorming room it has four walls
brainstorming room it has four walls with big whiteboards on it and we start
with big whiteboards on it and we start
with big whiteboards on it and we start scribbling all the ideas that we can
scribbling all the ideas that we can
scribbling all the ideas that we can think of on the board we go through kind
think of on the board we go through kind
think of on the board we go through kind of mapping what’s going on in our minds
of mapping what’s going on in our minds
of mapping what’s going on in our minds and map that out take pictures of it
and map that out take pictures of it
and map that out take pictures of it think about it the teams are in there
think about it the teams are in there
think about it the teams are in there with usually these teams have in our
with usually these teams have in our
with usually these teams have in our case two physicians and two engineers
case two physicians and two engineers
case two physicians and two engineers sometimes two physicians one physician
sometimes two physicians one physician
sometimes two physicians one physician one
one
one engineer to business people there are
engineer to business people there are
engineer to business people there are people with different backgrounds and
people with different backgrounds and
people with different backgrounds and that’s part of a key that you’ll find in
that’s part of a key that you’ll find in
that’s part of a key that you’ll find in finding good solutions to any problem is
finding good solutions to any problem is
finding good solutions to any problem is having people with different backgrounds
having people with different backgrounds
having people with different backgrounds looking at these issues and bringing
looking at these issues and bringing
looking at these issues and bringing their own unique ideas and backgrounds
their own unique ideas and backgrounds
their own unique ideas and backgrounds to the issue then we actually are
to the issue then we actually are
to the issue then we actually are focusing on generating generating lots
focusing on generating generating lots
focusing on generating generating lots of ideas and thinking about everything
of ideas and thinking about everything
of ideas and thinking about everything that could just be what we call blue sky
that could just be what we call blue sky
that could just be what we call blue sky crazy out of the blocks you’ve heard all
crazy out of the blocks you’ve heard all
crazy out of the blocks you’ve heard all those terms but they’re real in this
those terms but they’re real in this
those terms but they’re real in this case now once we’ve decided on all of
case now once we’ve decided on all of
case now once we’ve decided on all of these kinds of concepts some of which
these kinds of concepts some of which
these kinds of concepts some of which are completely crazy we actually have to
are completely crazy we actually have to
are completely crazy we actually have to try them now that could be with computer
try them now that could be with computer
try them now that could be with computer modeling of some things that we we have
modeling of some things that we we have
modeling of some things that we we have could be actually be building physical
could be actually be building physical
could be actually be building physical prototypes we have what’s called a
prototypes we have what’s called a
prototypes we have what’s called a collaborative with lots of equipment and
collaborative with lots of equipment and
collaborative with lots of equipment and we we have Lego we have all kinds of
we we have Lego we have all kinds of
we we have Lego we have all kinds of things that we can put things together
things that we can put things together
things that we can put things together and try to try things and try some
and try to try things and try some
and try to try things and try some concepts and then from those each
concepts and then from those each
concepts and then from those each concept that we think looks good we can
concept that we think looks good we can
concept that we think looks good we can test it obviously it’s not going to be
test it obviously it’s not going to be
test it obviously it’s not going to be great at the beginning so then we modify
great at the beginning so then we modify
great at the beginning so then we modify it test it again modify it but in the
it test it again modify it but in the
it test it again modify it but in the design process the key question is what
design process the key question is what
design process the key question is what works but at the end of this kind of
works but at the end of this kind of
works but at the end of this kind of process you’ll guaranteed the end up
process you’ll guaranteed the end up
process you’ll guaranteed the end up with something that works you have to
with something that works you have to
with something that works you have to decide how well it works but in fact it
decide how well it works but in fact it
decide how well it works but in fact it works for the last five years of our
works for the last five years of our
works for the last five years of our 16-year program the indian government
16-year program the indian government
16-year program the indian government has sent faculty over to us to us to
has sent faculty over to us to us to
has sent faculty over to us to us to teach them that our process and my point
teach them that our process and my point
teach them that our process and my point is that in india their needs are really
is that in india their needs are really
is that in india their needs are really different than that we have in the
different than that we have in the
different than that we have in the united states this group from india
united states this group from india
united states this group from india decided that their issue was really a
decided that their issue was really a
decided that their issue was really a problem with traffic accidents and
problem with traffic accidents and
problem with traffic accidents and broken limbs broken legs broken arms the
broken limbs broken legs broken arms the
broken limbs broken legs broken arms the ambulance needs to pick people up and
ambulance needs to pick people up and
ambulance needs to pick people up and take them to hospital where they can get
take them to hospital where they can get
take them to hospital where they can get definitive treatment well in this case
definitive treatment well in this case
definitive treatment well in this case the they came up with a disposable
the they came up with a disposable
the they came up with a disposable splint this is actually
splint this is actually
splint this is actually cardboard with some velcro straps in
cardboard with some velcro straps in
cardboard with some velcro straps in volume in India can be a bit can be made
volume in India can be a bit can be made
volume in India can be a bit can be made for $0.25 and so currently in Delhi and
for $0.25 and so currently in Delhi and
for $0.25 and so currently in Delhi and other major cities there are stacks of
other major cities there are stacks of
other major cities there are stacks of these in the ambulances and it’s become
these in the ambulances and it’s become
these in the ambulances and it’s become one of the startup companies in India on
one of the startup companies in India on
one of the startup companies in India on the basis of this product now they’re
the basis of this product now they’re
the basis of this product now they’re going to work on some further ones but
going to work on some further ones but
going to work on some further ones but as you can see it really has – it really
as you can see it really has – it really
as you can see it really has – it really has to do with the specific need that
has to do with the specific need that
has to do with the specific need that they found the key thing in this case
they found the key thing in this case
they found the key thing in this case was to find a better splint now this
was to find a better splint now this
was to find a better splint now this happy group is a team following their
happy group is a team following their
happy group is a team following their patent anzio which they call from I
patent anzio which they call from I
patent anzio which they call from I rhythm that in this case there are two
rhythm that in this case there are two
rhythm that in this case there are two physicians and two engineers they looked
physicians and two engineers they looked
physicians and two engineers they looked into the problem and said now this
into the problem and said now this
into the problem and said now this physician patients coming to them who
physician patients coming to them who
physician patients coming to them who was have been fainting now a lot of
was have been fainting now a lot of
was have been fainting now a lot of cases fainting is not very serious it
cases fainting is not very serious it
cases fainting is not very serious it can be for lots of reasons but they’re
can be for lots of reasons but they’re
can be for lots of reasons but they’re really important reasons for the
really important reasons for the
really important reasons for the cardiologist is sometimes the heart
cardiologist is sometimes the heart
cardiologist is sometimes the heart stops or it gets out of rhythm to such
stops or it gets out of rhythm to such
stops or it gets out of rhythm to such degree that it’s not efficiently pumping
degree that it’s not efficiently pumping
degree that it’s not efficiently pumping and so you’re not getting the blood to
and so you’re not getting the blood to
and so you’re not getting the blood to the head and that causes the faint and
the head and that causes the faint and
the head and that causes the faint and of course that can be extremely serious
of course that can be extremely serious
of course that can be extremely serious and how do you find out about that well
and how do you find out about that well
and how do you find out about that well you need to be find out what the heart
you need to be find out what the heart
you need to be find out what the heart rhythm is and what they decided was to
rhythm is and what they decided was to
rhythm is and what they decided was to develop a way to record every heartbeat
develop a way to record every heartbeat
develop a way to record every heartbeat the electrocardiogram for up to a month
the electrocardiogram for up to a month
the electrocardiogram for up to a month because the engineers realize that now
because the engineers realize that now
because the engineers realize that now with miniaturization of batteries and
with miniaturization of batteries and
with miniaturization of batteries and electronics they develop this thing
electronics they develop this thing
electronics they develop this thing which looks like sort of a big band-aid
which looks like sort of a big band-aid
which looks like sort of a big band-aid this will record the heartbeat even if
this will record the heartbeat even if
this will record the heartbeat even if you take a shower go swimming whatever
you take a shower go swimming whatever
you take a shower go swimming whatever else it’s tucked the chest and it will
else it’s tucked the chest and it will
else it’s tucked the chest and it will record that the heart beat up to a month
record that the heart beat up to a month
record that the heart beat up to a month if you have an episode of course you
if you have an episode of course you
if you have an episode of course you will be able to tell what was going on
will be able to tell what was going on
will be able to tell what was going on at the time so this is one of 36 startup
at the time so this is one of 36 startup
at the time so this is one of 36 startup companies that have come out of the
companies that have come out of the
companies that have come out of the Biodesign program and it just gives an
Biodesign program and it just gives an
Biodesign program and it just gives an example of this
example of this
example of this cific issue that was to be found in this
cific issue that was to be found in this
cific issue that was to be found in this case so my point is in 10 minutes I
case so my point is in 10 minutes I
case so my point is in 10 minutes I can’t tell you everything about a design
can’t tell you everything about a design
can’t tell you everything about a design thinking process but it can be learned
thinking process but it can be learned
thinking process but it can be learned and applied to the needs that you find
and applied to the needs that you find
and applied to the needs that you find every day so you can con this in
every day so you can con this in
every day so you can con this in whatever field that you like as a matter
whatever field that you like as a matter
whatever field that you like as a matter of fact in the Biodesign program
of fact in the Biodesign program
of fact in the Biodesign program sometimes we give the students an area
sometimes we give the students an area
sometimes we give the students an area to work on eye disease sometimes heart
to work on eye disease sometimes heart
to work on eye disease sometimes heart disease sometimes GI disease
disease sometimes GI disease
disease sometimes GI disease it’s agnostic to the field and it’s
it’s agnostic to the field and it’s
it’s agnostic to the field and it’s agnostic to the field of medicine as
agnostic to the field of medicine as
agnostic to the field of medicine as well but the best way to predict the
well but the best way to predict the
well but the best way to predict the future is to invent it now how can you
future is to invent it now how can you
future is to invent it now how can you do that in fact there are a lot of URLs
do that in fact there are a lot of URLs
do that in fact there are a lot of URLs websites from our design school at
websites from our design school at
websites from our design school at Stanford and I encourage you to go
Stanford and I encourage you to go
Stanford and I encourage you to go practice go look at what they they tell
practice go look at what they they tell
practice go look at what they they tell you to go through and you’ll get a much
you to go through and you’ll get a much
you to go through and you’ll get a much better idea now how you can design
better idea now how you can design
better idea now how you can design something for the future become an
something for the future become an
something for the future become an innovator yourself and actually become a
innovator yourself and actually become a
innovator yourself and actually become a team member they can work on something
team member they can work on something
team member they can work on something that will advance your world and make
that will advance your world and make
that will advance your world and make things better so I thank you for your
things better so I thank you for your
things better so I thank you for your attention but I want you to go out and
attention but I want you to go out and
attention but I want you to go out and event thank you
event thank you
event thank you [Applause]
”
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