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How To Hack Networking | David Burkus | TEDxUniversityofNevada


so we all have that person in our lives

so we all have that person in our lives who seems to be connected to everyone

who seems to be connected to everyone

who seems to be connected to everyone here that person with the perfect

here that person with the perfect

here that person with the perfect elevator pitch that person who knows how

elevator pitch that person who knows how

elevator pitch that person who knows how to work a room that that person who

to work a room that that person who

to work a room that that person who keeps winning friends and influencing

keeps winning friends and influencing

keeps winning friends and influencing people that that person who never eats

people that that person who never eats

people that that person who never eats alone that person who’s the

alone that person who’s the

alone that person who’s the quintessential networker don’t you just

quintessential networker don’t you just

quintessential networker don’t you just hate them I mean you don’t you don’t

hate them I mean you don’t you don’t

hate them I mean you don’t you don’t hate them outright but you probably hate

hate them outright but you probably hate

hate them outright but you probably hate that somehow networking and making

that somehow networking and making

that somehow networking and making connections it seems so easy to them and

connections it seems so easy to them and

connections it seems so easy to them and every time you try you just feel like

every time you try you just feel like

every time you try you just feel like that sleazy weirdo pushing business

that sleazy weirdo pushing business

that sleazy weirdo pushing business cards in everyone’s hand or you make a

cards in everyone’s hand or you make a

cards in everyone’s hand or you make a conscious effort to go to that

conscious effort to go to that

conscious effort to go to that networking event and then you end up

networking event and then you end up

networking event and then you end up standing in the corner of the room next

standing in the corner of the room next

standing in the corner of the room next to someone you already knew trying to

to someone you already knew trying to

to someone you already knew trying to figure out how long you have to stay and

figure out how long you have to stay and

figure out how long you have to stay and and how to leave without being noticed

and how to leave without being noticed

and how to leave without being noticed I’m right there with you most of us are

I’m right there with you most of us are

I’m right there with you most of us are and we know that networking and

and we know that networking and

and we know that networking and professional connections are hugely

professional connections are hugely

professional connections are hugely important to our careers in our lives

important to our careers in our lives

important to our careers in our lives in one study executives who were taught

in one study executives who were taught

in one study executives who were taught to see what sociologists call social

to see what sociologists call social

to see what sociologists call social capital this is the value in an existing

capital this is the value in an existing

capital this is the value in an existing network and the potential value in new

network and the potential value in new

network and the potential value in new network connections the executives who

network connections the executives who

network connections the executives who were trained to see social capital were

were trained to see social capital were

were trained to see social capital were more likely to get promotions more

more likely to get promotions more

more likely to get promotions more likely to get raises they had more

likely to get raises they had more

likely to get raises they had more fulfilling careers overall and we know

fulfilling careers overall and we know

fulfilling careers overall and we know that companies whose employees are rich

that companies whose employees are rich

that companies whose employees are rich in social capital dramatically

in social capital dramatically

in social capital dramatically outperform their competitors but working

outperform their competitors but working

outperform their competitors but working makes us feel awkward in one study

makes us feel awkward in one study

makes us feel awkward in one study participants were asked about a time

participants were asked about a time

participants were asked about a time where they had to reach out and make a

where they had to reach out and make a

where they had to reach out and make a new professional connection and the

new professional connection and the

new professional connection and the participants who had do that were more

participants who had do that were more

participants who had do that were more likely to experience subconscious

likely to experience subconscious

likely to experience subconscious thoughts of getting clean so translate

thoughts of getting clean so translate

thoughts of getting clean so translate networking makes us feel dirty so how do

networking makes us feel dirty so how do

networking makes us feel dirty so how do we reconcile these two ideas we know we

we reconcile these two ideas we know we

we reconcile these two ideas we know we need a robust network but we know we

need a robust network but we know we

need a robust network but we know we feel really awkward every time we try

feel really awkward every time we try

feel really awkward every time we try well the good news is that the same

well the good news is that the same

well the good news is that the same studies that demonstrate the power of a

studies that demonstrate the power of a

studies that demonstrate the power of a social network also offer a totally

social network also offer a totally

social network also offer a totally different and refreshing way to look at

different and refreshing way to look at

different and refreshing way to look at it

it

it in fact they suggest that we need to

in fact they suggest that we need to

in fact they suggest that we need to redefine networking networking is not

redefine networking networking is not

redefine networking networking is not really something you do a networks not

really something you do a networks not

really something you do a networks not something you have it’s not about

something you have it’s not about

something you have it’s not about meeting strangers fact the best

meeting strangers fact the best

meeting strangers fact the best definition is probably that it’s about

definition is probably that it’s about

definition is probably that it’s about understanding the network that’s already

understanding the network that’s already

understanding the network that’s already around you and acting accordingly I mean

around you and acting accordingly I mean

around you and acting accordingly I mean I like to think of it as it’s about

I like to think of it as it’s about

I like to think of it as it’s about knowing who’s a friend and who’s a

knowing who’s a friend and who’s a

knowing who’s a friend and who’s a friend of a friend and when you adopt

friend of a friend and when you adopt

friend of a friend and when you adopt that mentality and you look at the

that mentality and you look at the

that mentality and you look at the research you’re left with three

research you’re left with three

research you’re left with three implications that almost anyone can do

implications that almost anyone can do

implications that almost anyone can do hopefully without feeling awkward the

hopefully without feeling awkward the

hopefully without feeling awkward the first is that contrary to popular belief

first is that contrary to popular belief

first is that contrary to popular belief some of the biggest wins the the

some of the biggest wins the the

some of the biggest wins the the low-hanging fruit in networking if you

low-hanging fruit in networking if you

low-hanging fruit in networking if you will comes not from meeting total

will comes not from meeting total

will comes not from meeting total strangers but actually from reaching out

strangers but actually from reaching out

strangers but actually from reaching out to old friends sociologists call these

to old friends sociologists call these

to old friends sociologists call these weak ties or dormant ties and dormant

weak ties or dormant ties and dormant

weak ties or dormant ties and dormant ties are those friends that you used to

ties are those friends that you used to

ties are those friends that you used to be close with but for whatever reason

be close with but for whatever reason

be close with but for whatever reason you don’t talk to as much anymore and

you don’t talk to as much anymore and

you don’t talk to as much anymore and because those people are in different

because those people are in different

because those people are in different social circles now or different

social circles now or different

social circles now or different industries sometimes different

industries sometimes different

industries sometimes different geographies they provide the same new

geographies they provide the same new

geographies they provide the same new information and new opportunities then

information and new opportunities then

information and new opportunities then total strangers would but it’s easier to

total strangers would but it’s easier to

total strangers would but it’s easier to build rapport with them because they’re

build rapport with them because they’re

build rapport with them because they’re well they’re not strangers they’re

well they’re not strangers they’re

well they’re not strangers they’re literally your friends you just haven’t

literally your friends you just haven’t

literally your friends you just haven’t talked to them in a while one of my

talked to them in a while one of my

talked to them in a while one of my favorite examples of dormant ties

favorite examples of dormant ties

favorite examples of dormant ties unlocking a powerful connection is the

unlocking a powerful connection is the

unlocking a powerful connection is the story of Dana White and Lorenzo Fertitta

story of Dana White and Lorenzo Fertitta

story of Dana White and Lorenzo Fertitta you might recognize those names those

you might recognize those names those

you might recognize those names those are two of the three former owners of

are two of the three former owners of

are two of the three former owners of the Ultimate Fighting Championship which

the Ultimate Fighting Championship which

the Ultimate Fighting Championship which was just sold for four billion dollars

was just sold for four billion dollars

was just sold for four billion dollars I’m paying attention the story goes that

I’m paying attention the story goes that

I’m paying attention the story goes that Dana and Lorenzo were highschool

Dana and Lorenzo were highschool

Dana and Lorenzo were highschool acquaintances they went to high school

acquaintances they went to high school

acquaintances they went to high school together until well until Tina got

together until well until Tina got

together until well until Tina got kicked out which is the ultimate way to

kicked out which is the ultimate way to

kicked out which is the ultimate way to become a doormat I and about ten years

become a doormat I and about ten years

become a doormat I and about ten years later the two reconnected at a high

later the two reconnected at a high

later the two reconnected at a high school friend’s wedding they found out

school friend’s wedding they found out

school friend’s wedding they found out that they shared a mutual love of

that they shared a mutual love of

that they shared a mutual love of prizefighting Dana was managing a few

prizefighting Dana was managing a few

prizefighting Dana was managing a few early UFC fighters Lorenzo was working

early UFC fighters Lorenzo was working

early UFC fighters Lorenzo was working in his family’s casino business and

in his family’s casino business and

in his family’s casino business and serving on the boxing commission and

serving on the boxing commission and

serving on the boxing commission and they reconnected over the shared love of

they reconnected over the shared love of

they reconnected over the shared love of prizefighting and they did what most of

prizefighting and they did what most of

prizefighting and they did what most of us probably do when we mean an old

us probably do when we mean an old

us probably do when we mean an old friend we go well that was great

friend we go well that was great

friend we go well that was great should do it again sometime soon but

should do it again sometime soon but

should do it again sometime soon but unlike us they actually did a couple

unlike us they actually did a couple

unlike us they actually did a couple weeks later Dana found out that the

weeks later Dana found out that the

weeks later Dana found out that the original owners of the UFC were losing

original owners of the UFC were losing

original owners of the UFC were losing money and we’re looking to get rid of

money and we’re looking to get rid of

money and we’re looking to get rid of the franchise so he calls his new old

the franchise so he calls his new old

the franchise so he calls his new old friend Lorenzo he says hey I think that

friend Lorenzo he says hey I think that

friend Lorenzo he says hey I think that UFC is for sale and I think you should

UFC is for sale and I think you should

UFC is for sale and I think you should buy it and they do and they kept it at

buy it and they do and they kept it at

buy it and they do and they kept it at 10% which is awesome and the combination

10% which is awesome and the combination

10% which is awesome and the combination of Dana’s knowledge of the sport

of Dana’s knowledge of the sport

of Dana’s knowledge of the sport Lorenzo’s connections with the Athletic

Lorenzo’s connections with the Athletic

Lorenzo’s connections with the Athletic Commission makes for a powerful

Commission makes for a powerful

Commission makes for a powerful connection that would have never

connection that would have never

connection that would have never happened had two friends not reconnected

happened had two friends not reconnected

happened had two friends not reconnected at a high school wedding now I know what

at a high school wedding now I know what

at a high school wedding now I know what you’re thinking if your takeaway is go

you’re thinking if your takeaway is go

you’re thinking if your takeaway is go to more high school weddings and

to more high school weddings and

to more high school weddings and reunions that doesn’t solve the

reunions that doesn’t solve the

reunions that doesn’t solve the awkwardness problem so try this make a

awkwardness problem so try this make a

awkwardness problem so try this make a list of four or five people you haven’t

list of four or five people you haven’t

list of four or five people you haven’t talked to in a while scroll all the way

talked to in a while scroll all the way

talked to in a while scroll all the way down to the bottom of your friend lists

down to the bottom of your friend lists

down to the bottom of your friend lists on Facebook and reach back out to those

on Facebook and reach back out to those

on Facebook and reach back out to those people you don’t have to have an agenda

people you don’t have to have an agenda

people you don’t have to have an agenda in fact that’s what makes it awkward

in fact that’s what makes it awkward

in fact that’s what makes it awkward just reach out and see where the

just reach out and see where the

just reach out and see where the conversation goes you’d be amazed but

conversation goes you’d be amazed but

conversation goes you’d be amazed but there are times where you have to step

there are times where you have to step

there are times where you have to step well you have to step outside of your

well you have to step outside of your

well you have to step outside of your circle and when you do the best way to

circle and when you do the best way to

circle and when you do the best way to do that it’s actually to go through your

do that it’s actually to go through your

do that it’s actually to go through your circle when you have to meet new

circle when you have to meet new

circle when you have to meet new connections the best way to do it is

connections the best way to do it is

connections the best way to do it is through friends of friends maybe you’ve

through friends of friends maybe you’ve

through friends of friends maybe you’ve heard the term six degrees of separation

heard the term six degrees of separation

heard the term six degrees of separation or maybe you played the game six degrees

or maybe you played the game six degrees

or maybe you played the game six degrees of Kevin Bacon the truth is in study

of Kevin Bacon the truth is in study

of Kevin Bacon the truth is in study after study almost the entire world

after study almost the entire world

after study almost the entire world really is connected by five or six

really is connected by five or six

really is connected by five or six introductions and the majority of your

introductions and the majority of your

introductions and the majority of your professional world is probably connected

professional world is probably connected

professional world is probably connected by one or two so when you need to meet a

by one or two so when you need to meet a

by one or two so when you need to meet a new person start asking current friends

new person start asking current friends

new person start asking current friends who do you know in blank with blank

who do you know in blank with blank

who do you know in blank with blank being whatever industry or region or

being whatever industry or region or

being whatever industry or region or sector that you’re trying to meet new

sector that you’re trying to meet new

sector that you’re trying to meet new people in and then ask for the

people in and then ask for the

people in and then ask for the introduction go through the friend of a

introduction go through the friend of a

introduction go through the friend of a friend you would be amazed at the

friend you would be amazed at the

friend you would be amazed at the breadth of the network just one degree

breadth of the network just one degree

breadth of the network just one degree of separation out from you that breadth

of separation out from you that breadth

of separation out from you that breadth certainly surprised Michelle McKenna

certainly surprised Michelle McKenna

certainly surprised Michelle McKenna Doyle when she was looking for a new job

Doyle when she was looking for a new job

Doyle when she was looking for a new job the Michelle group in the south all of

the Michelle group in the south all of

the Michelle group in the south all of her brothers played football they were a

her brothers played football they were a

her brothers played football they were a football family her father actually

football family her father actually

football family her father actually believed that one day one of his kids

believed that one day one of his kids

believed that one day one of his kids would make it into the NFL and Michelle

would make it into the NFL and Michelle

would make it into the NFL and Michelle took a little bit different path she

took a little bit different path she

took a little bit different path she shouldn’t play football

shouldn’t play football

shouldn’t play football studied accounting do you actually

studied accounting do you actually

studied accounting do you actually transition mid-career to IT eventually

transition mid-career to IT eventually

transition mid-career to IT eventually she became the chief information officer

she became the chief information officer

she became the chief information officer of companies like Walt Disney World and

of companies like Walt Disney World and

of companies like Walt Disney World and Universal Studios and one day she found

Universal Studios and one day she found

Universal Studios and one day she found herself on the NFL website she was

herself on the NFL website she was

herself on the NFL website she was checking her fantasy football league

checking her fantasy football league

checking her fantasy football league she Scrolls down notices in the career

she Scrolls down notices in the career

she Scrolls down notices in the career tab that there’s a job that sounds an

tab that there’s a job that sounds an

tab that there’s a job that sounds an awful lot like her but it wasn’t listed

awful lot like her but it wasn’t listed

awful lot like her but it wasn’t listed as CIO and she had no connections to the

as CIO and she had no connections to the

as CIO and she had no connections to the NFL so she started feeling out her

NFL so she started feeling out her

NFL so she started feeling out her network through friends she found at

network through friends she found at

network through friends she found at dormant tie an old colleague who worked

dormant tie an old colleague who worked

dormant tie an old colleague who worked with her two prior company and now

with her two prior company and now

with her two prior company and now worked in an executive search firm but

worked in an executive search firm but

worked in an executive search firm but that firm wasn’t handling the search but

that firm wasn’t handling the search but

that firm wasn’t handling the search but he knew who was who makes the

he knew who was who makes the

he knew who was who makes the introduction so if you’re keeping track

introduction so if you’re keeping track

introduction so if you’re keeping track we’ve got one weak tie and one

we’ve got one weak tie and one

we’ve got one weak tie and one introduction and now Michelle is

introduction and now Michelle is

introduction and now Michelle is interviewing in front of the executives

interviewing in front of the executives

interviewing in front of the executives at the NFL she’s convincing them that

at the NFL she’s convincing them that

at the NFL she’s convincing them that they need a CIO and she’s convincing

they need a CIO and she’s convincing

they need a CIO and she’s convincing them that it needs to be her she gets

them that it needs to be her she gets

them that it needs to be her she gets the offer she accepts the job and on the

the offer she accepts the job and on the

the offer she accepts the job and on the day she starts she becomes the highest

day she starts she becomes the highest

day she starts she becomes the highest level female executive in the NFL ever

level female executive in the NFL ever

level female executive in the NFL ever up to that point and her father finally

up to that point and her father finally

up to that point and her father finally gets to see one of his kids make it in

gets to see one of his kids make it in

gets to see one of his kids make it in the NFL there are those times where you

the NFL there are those times where you

the NFL there are those times where you meet random strangers and when you do

meet random strangers and when you do

meet random strangers and when you do the research suggests that maybe you

the research suggests that maybe you

the research suggests that maybe you should try a little different tactic

should try a little different tactic

should try a little different tactic than that that question we all love so

than that that question we all love so

than that that question we all love so what do you do instead ask about hobbies

what do you do instead ask about hobbies

what do you do instead ask about hobbies ask about passions find shared non-work

ask about passions find shared non-work

ask about passions find shared non-work interests the research suggests that the

interests the research suggests that the

interests the research suggests that the more and more diverse ways that we

more and more diverse ways that we

more and more diverse ways that we connect with another person the deeper

connect with another person the deeper

connect with another person the deeper the relationship that we build faster

the relationship that we build faster

the relationship that we build faster it’s not really a work friends versus

it’s not really a work friends versus

it’s not really a work friends versus real friends thing we’re all just

real friends thing we’re all just

real friends thing we’re all just friends

friends

friends so find a non-work reason to connect one

so find a non-work reason to connect one

so find a non-work reason to connect one of my favorite examples of this is a

of my favorite examples of this is a

of my favorite examples of this is a friend and fellow writer john levy and

friend and fellow writer john levy and

friend and fellow writer john levy and john is known for throwing some of the

john is known for throwing some of the

john is known for throwing some of the most amazing dinner parties with some of

most amazing dinner parties with some of

most amazing dinner parties with some of the world’s most influential people and

the world’s most influential people and

the world’s most influential people and the reason they’re so effective is that

the reason they’re so effective is that

the reason they’re so effective is that when guests arrive John asks them to

when guests arrive John asks them to

when guests arrive John asks them to refrain from saying their name and

refrain from saying their name and

refrain from saying their name and occupation pairs two people together and

occupation pairs two people together and

occupation pairs two people together and then he assigns them tasks and so now

then he assigns them tasks and so now

then he assigns them tasks and so now you have two strangers they can’t use

you have two strangers they can’t use

you have two strangers they can’t use the usual script and

the usual script and

the usual script and learn they have to cook their own dinner

learn they have to cook their own dinner

learn they have to cook their own dinner and they have to find non work reasons

and they have to find non work reasons

and they have to find non work reasons to get to know each other and as a

to get to know each other and as a

to get to know each other and as a result when the dinner is over they

result when the dinner is over they

result when the dinner is over they leave better connected to each other and

leave better connected to each other and

leave better connected to each other and to their hosts and what started is a

to their hosts and what started is a

to their hosts and what started is a simple dinner among a few strangers has

simple dinner among a few strangers has

simple dinner among a few strangers has compounded over the years to where John

compounded over the years to where John

compounded over the years to where John is entertaining best-selling authors

is entertaining best-selling authors

is entertaining best-selling authors award-winning musicians Nobel Prize

award-winning musicians Nobel Prize

award-winning musicians Nobel Prize laureates one time even royalty and to

laureates one time even royalty and to

laureates one time even royalty and to say that this has had a positive effect

say that this has had a positive effect

say that this has had a positive effect on John’s careers like the

on John’s careers like the

on John’s careers like the understatement of the day but it’s also

understatement of the day but it’s also

understatement of the day but it’s also provided some amazing opportunities for

provided some amazing opportunities for

provided some amazing opportunities for adventure and for deep close

adventure and for deep close

adventure and for deep close relationships ok I know what you might

relationships ok I know what you might

relationships ok I know what you might be thinking I don’t know how to host a

be thinking I don’t know how to host a

be thinking I don’t know how to host a dinner party for royalty

dinner party for royalty

dinner party for royalty I don’t either and that high school

I don’t either and that high school

I don’t either and that high school weddings thing still makes me feel

weddings thing still makes me feel

weddings thing still makes me feel awkward I’ve skipped every one of my

awkward I’ve skipped every one of my

awkward I’ve skipped every one of my high school reunions but when we look at

high school reunions but when we look at

high school reunions but when we look at the research and when we redefine

the research and when we redefine

the research and when we redefine networking these three ideas are

networking these three ideas are

networking these three ideas are something that we can make our own

something that we can make our own

something that we can make our own without feeling all that awkward

without feeling all that awkward

without feeling all that awkward reconnect with our old friends turn work

reconnect with our old friends turn work

reconnect with our old friends turn work friends into real friends and connect

friends into real friends and connect

friends into real friends and connect through friends of friends but there’s a

through friends of friends but there’s a

through friends of friends but there’s a deeper reason for taking a science

deeper reason for taking a science

deeper reason for taking a science approach to networking and that’s that

approach to networking and that’s that

approach to networking and that’s that your network has a massive effect on you

your network has a massive effect on you

your network has a massive effect on you and maybe you’ve heard the the phrase

and maybe you’ve heard the the phrase

and maybe you’ve heard the the phrase show me your friends and I’ll show you

show me your friends and I’ll show you

show me your friends and I’ll show you your future you probably haven’t heard

your future you probably haven’t heard

your future you probably haven’t heard it since you were a teenager because we

it since you were a teenager because we

it since you were a teenager because we usually tell it to teenagers to get them

usually tell it to teenagers to get them

usually tell it to teenagers to get them to stop hanging out with that scruffy

to stop hanging out with that scruffy

to stop hanging out with that scruffy kid from down the street but the truth

kid from down the street but the truth

kid from down the street but the truth is your friends affect you more than you

is your friends affect you more than you

is your friends affect you more than you know and so do their friends about ten

know and so do their friends about ten

know and so do their friends about ten years ago to researchers Nicholas

years ago to researchers Nicholas

years ago to researchers Nicholas Christakis and James Fowler conducted

Christakis and James Fowler conducted

Christakis and James Fowler conducted one of the largest social network

one of the largest social network

one of the largest social network studies ever they used Hale health data

studies ever they used Hale health data

studies ever they used Hale health data from the Framingham Heart Study which

from the Framingham Heart Study which

from the Framingham Heart Study which was the largest and longest-running

was the largest and longest-running

was the largest and longest-running health study ever and they found well

health study ever and they found well

health study ever and they found well they they found that your friends make

they they found that your friends make

they they found that your friends make you fat

you fat

you fat they found out that if you have obese

they found out that if you have obese

they found out that if you have obese friends you are more likely yourself to

friends you are more likely yourself to

friends you are more likely yourself to be obese so your friends make you fat

be obese so your friends make you fat

be obese so your friends make you fat but so do their friends and so do their

but so do their friends and so do their

but so do their friends and so do their friends friends they found that your

friends friends they found that your

friends friends they found that your friend of a friend of a friend even if

friend of a friend of a friend even if

friend of a friend of a friend even if you’ve never met them has a

you’ve never met them has a

you’ve never met them has a statistically significant influence on

statistically significant influence on

statistically significant influence on your weight and the truth is we don’t

your weight and the truth is we don’t

your weight and the truth is we don’t know why we don’t know why it’s so

know why we don’t know why it’s so

know why we don’t know why it’s so strong three degrees of influence out

strong three degrees of influence out

strong three degrees of influence out but that hasn’t stopped Christakis and

but that hasn’t stopped Christakis and

but that hasn’t stopped Christakis and fowler from looking conducted similar

fowler from looking conducted similar

fowler from looking conducted similar studies one of smoking rates and found a

studies one of smoking rates and found a

studies one of smoking rates and found a same level of influence three degrees of

same level of influence three degrees of

same level of influence three degrees of separation out and then the most

separation out and then the most

separation out and then the most fascinating study was of happiness the

fascinating study was of happiness the

fascinating study was of happiness the two found out that your friends your

two found out that your friends your

two found out that your friends your friends make you happy I mean it’s no

friends make you happy I mean it’s no

friends make you happy I mean it’s no surprise right if you have a bunch of

surprise right if you have a bunch of

surprise right if you have a bunch of friends who are happy with their life

friends who are happy with their life

friends who are happy with their life you are more likely to be happy with

you are more likely to be happy with

you are more likely to be happy with yours but so do their friends again so

yours but so do their friends again so

yours but so do their friends again so do their friends friends if your friend

do their friends friends if your friend

do their friends friends if your friend of a friend of a friend is happy with

of a friend of a friend is happy with

of a friend of a friend is happy with her life then you have a 6 percent

her life then you have a 6 percent

her life then you have a 6 percent greater likelihood of being happy with

greater likelihood of being happy with

greater likelihood of being happy with yours alright

yours alright

yours alright 6% big deal right but consider that if I

6% big deal right but consider that if I

6% big deal right but consider that if I gave you a $10,000 raise that would only

gave you a $10,000 raise that would only

gave you a $10,000 raise that would only increase your happiness 2% so your

increase your happiness 2% so your

increase your happiness 2% so your friend of a friend of a friend even if

friend of a friend of a friend even if

friend of a friend of a friend even if you’ve never met has a greater influence

you’ve never met has a greater influence

you’ve never met has a greater influence on your life happiness then your salary

on your life happiness then your salary

on your life happiness then your salary that is perhaps why this is so important

that is perhaps why this is so important

that is perhaps why this is so important that’s why we need this approach to

that’s why we need this approach to

that’s why we need this approach to networking that’s why we need to

networking that’s why we need to

networking that’s why we need to redefine it not as meeting total

redefine it not as meeting total

redefine it not as meeting total strangers at cocktail parties but as

strangers at cocktail parties but as

strangers at cocktail parties but as knowing who’s a friend and who’s a

knowing who’s a friend and who’s a

knowing who’s a friend and who’s a friend of a friend because it’s about

friend of a friend because it’s about

friend of a friend because it’s about more than just getting promoted more

more than just getting promoted more

more than just getting promoted more it’s about more than just making more

it’s about more than just making more

it’s about more than just making more money it’s about how happy you are with

money it’s about how happy you are with

money it’s about how happy you are with your life I mean it really is show me

your life I mean it really is show me

your life I mean it really is show me your friends and I’ll show you your

your friends and I’ll show you your

your friends and I’ll show you your future but it’s also show me your friend

future but it’s also show me your friend

future but it’s also show me your friend of a friend and I’ll show you your

of a friend and I’ll show you your

of a friend and I’ll show you your future thank you all so much for having

future thank you all so much for having

future thank you all so much for having [Applause]

”

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