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How to generate value today | Paolo Ruggeri | TEDxStaraZagora


[Applause]

[Applause] thank you good afternoon in order to

thank you good afternoon in order to

thank you good afternoon in order to generate value today in today business

generate value today in today business

generate value today in today business world we need less technique and more

world we need less technique and more

world we need less technique and more you my name is Paulo Luger if I’m an

you my name is Paulo Luger if I’m an

you my name is Paulo Luger if I’m an entrepreneur I manage 12 companies in

entrepreneur I manage 12 companies in

entrepreneur I manage 12 companies in six different countries sometimes in

six different countries sometimes in

six different countries sometimes in life you get stuck and you don’t know

life you get stuck and you don’t know

life you get stuck and you don’t know anymore what you have to do for a

anymore what you have to do for a

anymore what you have to do for a professional or a business owner like me

professional or a business owner like me

professional or a business owner like me this may mean that you feel you are

this may mean that you feel you are

this may mean that you feel you are running behind you are losing ground

running behind you are losing ground

running behind you are losing ground but this concept doesn’t apply only in

but this concept doesn’t apply only in

but this concept doesn’t apply only in business it also applies in personal

business it also applies in personal

business it also applies in personal life sometimes it is in personal life

life sometimes it is in personal life

life sometimes it is in personal life you don’t know what to do to explain my

you don’t know what to do to explain my

you don’t know what to do to explain my concept I will start with a very simple

concept I will start with a very simple

concept I will start with a very simple example I will take a waiter in a server

example I will take a waiter in a server

example I will take a waiter in a server somebody works in a restaurant and this

somebody works in a restaurant and this

somebody works in a restaurant and this person would like to generate more value

person would like to generate more value

person would like to generate more value and because she thinks that if she

and because she thinks that if she

and because she thinks that if she generates more value for a restaurant

generates more value for a restaurant

generates more value for a restaurant she will make a little bit more of money

she will make a little bit more of money

she will make a little bit more of money so how could she generate value what

so how could she generate value what

so how could she generate value what could she do

could she do

could she do to generate more value for her company

to generate more value for her company

to generate more value for her company see somebody in the room may say that

see somebody in the room may say that

see somebody in the room may say that she could be super nice to customer and

she could be super nice to customer and

she could be super nice to customer and that’s the way to generate value but

that’s the way to generate value but

that’s the way to generate value but let’s for example assume that that night

let’s for example assume that that night

let’s for example assume that that night a very rude person came into the

a very rude person came into the

a very rude person came into the restaurant you know a very negative

restaurant you know a very negative

restaurant you know a very negative customer see when you are telling me

customer see when you are telling me

customer see when you are telling me that she has to be nice in order to

that she has to be nice in order to

that she has to be nice in order to generate value you are basically telling

generate value you are basically telling

generate value you are basically telling me that this server

me that this server

me that this server should be in front of the customer and

should be in front of the customer and

should be in front of the customer and the customer is very negative and she

the customer is very negative and she

the customer is very negative and she should make a small emotional sacrifice

should make a small emotional sacrifice

should make a small emotional sacrifice she would like to kill him but you know

she would like to kill him but you know

she would like to kill him but you know she makes a small emotional sacrifice

she makes a small emotional sacrifice

she makes a small emotional sacrifice and she says okay so I gotta go again

and she says okay so I gotta go again

and she says okay so I gotta go again check in the kitchen don’t worry we’ll

check in the kitchen don’t worry we’ll

check in the kitchen don’t worry we’ll solve your issue somebody else may say

solve your issue somebody else may say

solve your issue somebody else may say that in order to generate value she

that in order to generate value she

that in order to generate value she should attempt at selling something

should attempt at selling something

should attempt at selling something maybe a bottle of wine but again let’s

maybe a bottle of wine but again let’s

maybe a bottle of wine but again let’s assume that this person is a little bit

assume that this person is a little bit

assume that this person is a little bit shy so again what you are telling me is

shy so again what you are telling me is

shy so again what you are telling me is that you know the customer is there the

that you know the customer is there the

that you know the customer is there the clients are sitting at the table so

clients are sitting at the table so

clients are sitting at the table so would you buy a bottle of wine by making

would you buy a bottle of wine by making

would you buy a bottle of wine by making an emotional sacrifice she generates

an emotional sacrifice she generates

an emotional sacrifice she generates more value for our company why this is

more value for our company why this is

more value for our company why this is important because it doesn’t matter how

important because it doesn’t matter how

important because it doesn’t matter how you look at it in order to generate

you look at it in order to generate

you look at it in order to generate value today you have to make emotional

value today you have to make emotional

value today you have to make emotional sacrifices now I warn you on the next

sacrifices now I warn you on the next

sacrifices now I warn you on the next slide

slide

slide this is gonna be a picture of me so

this is gonna be a picture of me so

this is gonna be a picture of me so don’t know really it’s true so don’t you

don’t know really it’s true so don’t you

don’t know really it’s true so don’t you know it’s not because I’m arrogant but

know it’s not because I’m arrogant but

know it’s not because I’m arrogant but it’s something I do out of superstition

it’s something I do out of superstition

it’s something I do out of superstition I show you because it’s an important

I show you because it’s an important

I show you because it’s an important slide I’m this one okay no I’m kidding

slide I’m this one okay no I’m kidding

slide I’m this one okay no I’m kidding joking aside this slide is very

joking aside this slide is very

joking aside this slide is very important why because it explain the

important why because it explain the

important why because it explain the process to generate or to bring about

process to generate or to bring about

process to generate or to bring about value see if I stay in my comfort zone

value see if I stay in my comfort zone

value see if I stay in my comfort zone that is to say I never do any emotional

that is to say I never do any emotional

that is to say I never do any emotional sacrifice I never do something that

sacrifice I never do something that

sacrifice I never do something that challenges me on this side of emotion I

challenges me on this side of emotion I

challenges me on this side of emotion I gonna consume the value I’ve built for

gonna consume the value I’ve built for

gonna consume the value I’ve built for myself in the past when it is that I’m

myself in the past when it is that I’m

myself in the past when it is that I’m generating new value

generating new value

generating new value do something that is uncomfortable that

do something that is uncomfortable that

do something that is uncomfortable that requires that I do an emotional

requires that I do an emotional

requires that I do an emotional sacrifice like when I do something out

sacrifice like when I do something out

sacrifice like when I do something out of courage or when I go against my fears

of courage or when I go against my fears

of courage or when I go against my fears or when I learn to do something new like

or when I learn to do something new like

or when I learn to do something new like public speaking for instance you see

public speaking for instance you see

public speaking for instance you see what is my comfort zone my comfort zone

what is my comfort zone my comfort zone

what is my comfort zone my comfort zone is going to the office at 8 o clock in

is going to the office at 8 o clock in

is going to the office at 8 o clock in the morning then have a few meetings

the morning then have a few meetings

the morning then have a few meetings with my people and then I answer some

with my people and then I answer some

with my people and then I answer some email and then in the afternoon I go to

email and then in the afternoon I go to

email and then in the afternoon I go to do a presentation

do a presentation

do a presentation I know verbatim I’ve done it hundreds of

I know verbatim I’ve done it hundreds of

I know verbatim I’ve done it hundreds of times if I stay in my comfort zone if

times if I stay in my comfort zone if

times if I stay in my comfort zone if this year I’m able to charge 2500 euros

this year I’m able to charge 2500 euros

this year I’m able to charge 2500 euros for a consulting day next year I will be

for a consulting day next year I will be

for a consulting day next year I will be able to charge only 2300 I could not

able to charge only 2300 I could not

able to charge only 2300 I could not lose ground toward the market instead

lose ground toward the market instead

lose ground toward the market instead one day a few years ago it happened to

one day a few years ago it happened to

one day a few years ago it happened to me that a friend of mine called me and

me that a friend of mine called me and

me that a friend of mine called me and said hey pal we need you for a

said hey pal we need you for a

said hey pal we need you for a presentation you have to come please

presentation you have to come please

presentation you have to come please please please you need to be a speaker

please please you need to be a speaker

please please you need to be a speaker and I said what’s the topics and he said

and I said what’s the topics and he said

and I said what’s the topics and he said to me well you know the topics is

to me well you know the topics is

to me well you know the topics is perspective and opportunities for

perspective and opportunities for

perspective and opportunities for companies selling wheat you know the

companies selling wheat you know the

companies selling wheat you know the grain no not the weed weed is another

grain no not the weed weed is another

grain no not the weed weed is another thing with you know grain so I said hey

thing with you know grain so I said hey

thing with you know grain so I said hey I know you know it would have been much

I know you know it would have been much

I know you know it would have been much better with you know I would have gone

better with you know I would have gone

better with you know I would have gone immediately you know but you know it

immediately you know but you know it

immediately you know but you know it doesn’t happen you know it’s still a

doesn’t happen you know it’s still a

doesn’t happen you know it’s still a young industry in the u.s. so excuse for

young industry in the u.s. so excuse for

young industry in the u.s. so excuse for my accent anyway sometimes people say

my accent anyway sometimes people say

my accent anyway sometimes people say well you know you know when I say when I

well you know you know when I say when I

well you know you know when I say when I tell this story sometimes people tell me

tell this story sometimes people tell me

tell this story sometimes people tell me wow you really do an interesting career

wow you really do an interesting career

wow you really do an interesting career you know I would like I would like to

you know I would like I would like to

you know I would like I would like to you know I know it’s okay so but so

you know I know it’s okay so but so

you know I know it’s okay so but so we’re talking about the grain you know

we’re talking about the grain you know

we’re talking about the grain you know the things we used to do bread and flour

the things we used to do bread and flour

the things we used to do bread and flour so I said look sure I know nothing about

so I said look sure I know nothing about

so I said look sure I know nothing about the marketing and sales of weed I know a

the marketing and sales of weed I know a

the marketing and sales of weed I know a lot about weeds but you know we

lot about weeds but you know we

lot about weeds but you know we no nothing so so anyway so the pesos is

no nothing so so anyway so the pesos is

no nothing so so anyway so the pesos is now back don’t worry you don’t have to

now back don’t worry you don’t have to

now back don’t worry you don’t have to talk about sales and marketing a weed

talk about sales and marketing a weed

talk about sales and marketing a weed you have to talk about you know

you have to talk about you know

you have to talk about you know motivation in girls you know the comfort

motivation in girls you know the comfort

motivation in girls you know the comfort zone you know the areas that what you

zone you know the areas that what you

zone you know the areas that what you are really strong I need you to help me

are really strong I need you to help me

are really strong I need you to help me motivate these people so I say and then

motivate these people so I say and then

motivate these people so I say and then it tells me somebody else from the

it tells me somebody else from the

it tells me somebody else from the Department of Agriculture will speak

Department of Agriculture will speak

Department of Agriculture will speak after you and it will explain how to

after you and it will explain how to

after you and it will explain how to sell the grains you know and the

sell the grains you know and the

sell the grains you know and the marketing you need to do the first part

marketing you need to do the first part

marketing you need to do the first part you need to motivate these guys so I

you need to motivate these guys so I

you need to motivate these guys so I accept I go to the presentation and my

accept I go to the presentation and my

accept I go to the presentation and my speech it’s around 11 o’clock but I get

speech it’s around 11 o’clock but I get

speech it’s around 11 o’clock but I get they’re all here you know to pray to

they’re all here you know to pray to

they’re all here you know to pray to prepare everything I get there at 8:30

prepare everything I get there at 8:30

prepare everything I get there at 8:30 and I start to prepare my powerpoints

and I start to prepare my powerpoints

and I start to prepare my powerpoints you know one to check out that

you know one to check out that

you know one to check out that everything is okay and I start to see in

everything is okay and I start to see in

everything is okay and I start to see in the room that the average age of the

the room that the average age of the

the room that the average age of the people attending the presentation is 70

people attending the presentation is 70

people attending the presentation is 70 and they are all farmers and they are

and they are all farmers and they are

and they are all farmers and they are dressed like farmers so I started to

dressed like farmers so I started to

dressed like farmers so I started to feel a little bit uncomfortable I took

feel a little bit uncomfortable I took

feel a little bit uncomfortable I took out my tie so and I’m there with

out my tie so and I’m there with

out my tie so and I’m there with PowerPoint so I go to the organizer we

PowerPoint so I go to the organizer we

PowerPoint so I go to the organizer we may say so let me understand something

may say so let me understand something

may say so let me understand something can I speak to the guy from the

can I speak to the guy from the

can I speak to the guy from the Department of Agriculture we will talk

Department of Agriculture we will talk

Department of Agriculture we will talk about marketing because it would be

about marketing because it would be

about marketing because it would be really good if we coordinate the

really good if we coordinate the

really good if we coordinate the speeches and it looks at me and say what

speeches and it looks at me and say what

speeches and it looks at me and say what do you mean say no I mean you know I

do you mean say no I mean you know I

do you mean say no I mean you know I have to motivate them then after my

have to motivate them then after my

have to motivate them then after my speech somebody else will explain how to

speech somebody else will explain how to

speech somebody else will explain how to sell they we do the grain and he looks

sell they we do the grain and he looks

sell they we do the grain and he looks at me and says I don’t understand I mean

at me and says I don’t understand I mean

at me and says I don’t understand I mean after me there is somebody else will

after me there is somebody else will

after me there is somebody else will speak about the marketing and sales of

speak about the marketing and sales of

speak about the marketing and sales of this stuff he says now it’s you these

this stuff he says now it’s you these

this stuff he says now it’s you these people they are in the worst recession

people they are in the worst recession

people they are in the worst recession since 20 years and they’ve came here

since 20 years and they’ve came here

since 20 years and they’ve came here from all over the country to listen the

from all over the country to listen the

from all over the country to listen the solutions they don’t know what to do see

solutions they don’t know what to do see

solutions they don’t know what to do see immediately I was in the uncomfort zone

immediately I was in the uncomfort zone

immediately I was in the uncomfort zone so in the next 12 hours I went on the

so in the next 12 hours I went on the

so in the next 12 hours I went on the Internet to try to understand how can

Internet to try to understand how can

Internet to try to understand how can the Canadian grains would cost more than

the Canadian grains would cost more than

the Canadian grains would cost more than the European grains and why did in

the European grains and why did in

the European grains and why did in Australia would impact the price and

Australia would impact the price and

Australia would impact the price and during the breaks I got the guys say you

during the breaks I got the guys say you

during the breaks I got the guys say you know in order to sell wheat and it told

know in order to sell wheat and it told

know in order to sell wheat and it told me we don’t know you know to sell weed

me we don’t know you know to sell weed

me we don’t know you know to sell weed I would do this and this and that and

I would do this and this and that and

I would do this and this and that and the guy would tell me well that’s a good

the guy would tell me well that’s a good

the guy would tell me well that’s a good idea then I would keep it on the slide

idea then I would keep it on the slide

idea then I would keep it on the slide otherwise I would erase it so that’s

otherwise I would erase it so that’s

otherwise I would erase it so that’s good

good

good I was generating value because it was

I was generating value because it was

I was generating value because it was out of my comfort zone comes the

out of my comfort zone comes the

out of my comfort zone comes the presentation look they eat the hell you

presentation look they eat the hell you

presentation look they eat the hell you are completely incompetent but you see I

are completely incompetent but you see I

are completely incompetent but you see I try to defend my thesis as much as I

try to defend my thesis as much as I

try to defend my thesis as much as I could so at the end it didn’t go really

could so at the end it didn’t go really

could so at the end it didn’t go really well but you know at the end I saved

well but you know at the end I saved

well but you know at the end I saved myself you know I got I saved my screen

myself you know I got I saved my screen

myself you know I got I saved my screen after the presentation somebody comes to

after the presentation somebody comes to

after the presentation somebody comes to me and says mr. Jarry

me and says mr. Jarry

me and says mr. Jarry you’re good man I like your presentation

you’re good man I like your presentation

you’re good man I like your presentation you know nothing absolutely nothing

you know nothing absolutely nothing

you know nothing absolutely nothing about which but I like your style and

about which but I like your style and

about which but I like your style and you know what I know a company that

you know what I know a company that

you know what I know a company that needs your services and he introduced me

needs your services and he introduced me

needs your services and he introduced me to an Israeli company that over the next

to an Israeli company that over the next

to an Israeli company that over the next two years

two years

two years both 200,000 euros worth of training

both 200,000 euros worth of training

both 200,000 euros worth of training from me by going out of my comfort

from me by going out of my comfort

from me by going out of my comfort on a yet generated value now thank you

on a yet generated value now thank you

on a yet generated value now thank you but if not me we’d have to talk about

but if not me we’d have to talk about

but if not me we’d have to talk about you see because you are the most

you see because you are the most

you see because you are the most important person in this room right now

important person in this room right now

important person in this room right now it’s not me so see now two are the

it’s not me so see now two are the

it’s not me so see now two are the feelings that tell you that you are out

feelings that tell you that you are out

feelings that tell you that you are out of your comfort zone

of your comfort zone

of your comfort zone the first one is adrenaline adrenaline

the first one is adrenaline adrenaline

the first one is adrenaline adrenaline is the feeling you have when you know

is the feeling you have when you know

is the feeling you have when you know you have taken a very important decision

you have taken a very important decision

you have taken a very important decision I gonna terminate this guy that’s it I

I gonna terminate this guy that’s it I

I gonna terminate this guy that’s it I could have talked with now it’s over

could have talked with now it’s over

could have talked with now it’s over adrenaline is the feeling I had when I

adrenaline is the feeling I had when I

adrenaline is the feeling I had when I decided to bring my company to the

decided to bring my company to the

decided to bring my company to the United States and I said man why did we

United States and I said man why did we

United States and I said man why did we do this it’s crazy we may go bankrupt we

do this it’s crazy we may go bankrupt we

do this it’s crazy we may go bankrupt we need to be on the ball be feeling uf

need to be on the ball be feeling uf

need to be on the ball be feeling uf after you have taken a very important

after you have taken a very important

after you have taken a very important decision adrenaline or enthusiasm you

decision adrenaline or enthusiasm you

decision adrenaline or enthusiasm you cannot sleep at night because the next

cannot sleep at night because the next

cannot sleep at night because the next day you have a fantastic great things

day you have a fantastic great things

day you have a fantastic great things done and you cannot sleep adrenaline

done and you cannot sleep adrenaline

done and you cannot sleep adrenaline into just are you gonna be worth less in

into just are you gonna be worth less in

into just are you gonna be worth less in the future that’s the bottom line

the future that’s the bottom line

the future that’s the bottom line now this doesn’t happen and doesn’t

now this doesn’t happen and doesn’t

now this doesn’t happen and doesn’t apply to you in other rooms when I do

apply to you in other rooms when I do

apply to you in other rooms when I do other speeches to other people when

other speeches to other people when

other speeches to other people when people don’t feel adrenaline or

people don’t feel adrenaline or

people don’t feel adrenaline or enthusiasm in that moment it doesn’t

enthusiasm in that moment it doesn’t

enthusiasm in that moment it doesn’t apply to you

apply to you

apply to you it is because normally there is a very

it is because normally there is a very

it is because normally there is a very important decision they should take in

important decision they should take in

important decision they should take in their lives that they are not taking and

their lives that they are not taking and

their lives that they are not taking and normally they also ready know which one

normally they also ready know which one

normally they also ready know which one is the decision

is the decision

is the decision so in order to generate value it’s dead

so in order to generate value it’s dead

so in order to generate value it’s dead decision that you are thinking about

decision that you are thinking about

decision that you are thinking about right now in order to generate value you

right now in order to generate value you

right now in order to generate value you don’t need to pay 300 euros per hour to

don’t need to pay 300 euros per hour to

don’t need to pay 300 euros per hour to a consultant like me you don’t need new

a consultant like me you don’t need new

a consultant like me you don’t need new information but what you need is the

information but what you need is the

information but what you need is the courage to act on what you already know

courage to act on what you already know

courage to act on what you already know to go speak to that person to take up

to go speak to that person to take up

to go speak to that person to take up that new activity in the company to

that new activity in the company to

that new activity in the company to learn to do marketing to jump into the

learn to do marketing to jump into the

learn to do marketing to jump into the new challenge and let me talk for a

new challenge and let me talk for a

new challenge and let me talk for a moment about fear because you see we all

moment about fear because you see we all

moment about fear because you see we all have fear I manage 12 companies and I

have fear I manage 12 companies and I

have fear I manage 12 companies and I have big fears and we tend to escape

have big fears and we tend to escape

have big fears and we tend to escape fear and it’s natural but you see what

fear and it’s natural but you see what

fear and it’s natural but you see what is fear fear is the first chemical

is fear fear is the first chemical

is fear fear is the first chemical ingredient of enthusiasm being to

ingredient of enthusiasm being to

ingredient of enthusiasm being to Jasmine today it was the fear of

Jasmine today it was the fear of

Jasmine today it was the fear of yesterday if you want to fill in to just

yesterday if you want to fill in to just

yesterday if you want to fill in to just tomorrow you need to take a scary

tomorrow you need to take a scary

tomorrow you need to take a scary decision today think about everything

decision today think about everything

decision today think about everything you consider valuable in your life if

you consider valuable in your life if

you consider valuable in your life if you have a company your company if you

you have a company your company if you

you have a company your company if you have a boyfriend or a girlfriend your

have a boyfriend or a girlfriend your

have a boyfriend or a girlfriend your boyfriend your book your wife your

boyfriend your book your wife your

boyfriend your book your wife your partner don’t you have all those things

partner don’t you have all those things

partner don’t you have all those things because at one point in your life you

because at one point in your life you

because at one point in your life you were able to fight against shyness you

were able to fight against shyness you

were able to fight against shyness you confronted the challenge maybe you know

confronted the challenge maybe you know

confronted the challenge maybe you know you had a job in another company and you

you had a job in another company and you

you had a job in another company and you would good job and you left it and you

would good job and you left it and you

would good job and you left it and you jump into the unknown the fear of today

jump into the unknown the fear of today

jump into the unknown the fear of today it’s the enthusiasts of tomorrow so

it’s like you have taken the parachute

it’s like you have taken the parachute the training and you study all the

the training and you study all the

the training and you study all the theory and one day you are on the plane

theory and one day you are on the plane

theory and one day you are on the plane and it opens the door and you say okay

and it opens the door and you say okay

and it opens the door and you say okay jump and say hey hold it

jump and say hey hold it

jump and say hey hold it but you have your parachute you don’t

but you have your parachute you don’t

but you have your parachute you don’t have to be afraid get out of your

have to be afraid get out of your

have to be afraid get out of your comfort zone learn new things accept new

comfort zone learn new things accept new

comfort zone learn new things accept new challenge take the decision drop that

challenge take the decision drop that

challenge take the decision drop that the toxic person you have around you fly

the toxic person you have around you fly

the toxic person you have around you fly we need less technique more you see even

we need less technique more you see even

we need less technique more you see even if you my I have a 12 years old daughter

if you my I have a 12 years old daughter

if you my I have a 12 years old daughter and at school lately she’s been studying

and at school lately she’s been studying

and at school lately she’s been studying mythology

mythology

mythology you know Alyssa’s a notice people and

you know Alyssa’s a notice people and

you know Alyssa’s a notice people and one thing I’ve learned for from

one thing I’ve learned for from

one thing I’ve learned for from mythologist is that at the end in all

mythologist is that at the end in all

mythologist is that at the end in all these legends there is an hero who gets

these legends there is an hero who gets

these legends there is an hero who gets beaten up you know the rape his wife and

beaten up you know the rape his wife and

beaten up you know the rape his wife and they steal his children he killed his

they steal his children he killed his

they steal his children he killed his friends until he says that’s it and you

friends until he says that’s it and you

friends until he says that’s it and you accept the challenge it makes an

accept the challenge it makes an

accept the challenge it makes an emotional sacrifice and the moment it

emotional sacrifice and the moment it

emotional sacrifice and the moment it makes the emotional sacrifice everything

makes the emotional sacrifice everything

makes the emotional sacrifice everything to surround maybe also mythology is

to surround maybe also mythology is

to surround maybe also mythology is helping understand is helping us

helping understand is helping us

helping understand is helping us understand what we should be doing today

understand what we should be doing today

understand what we should be doing today see there have been economic ages and in

see there have been economic ages and in

see there have been economic ages and in every economic age there has been an

every economic age there has been an

every economic age there has been an activity that would help you generate

activity that would help you generate

activity that would help you generate value a type of activity that could be

value a type of activity that could be

value a type of activity that could be considered hard work in the

considered hard work in the

considered hard work in the at the time of our grandfather’s it was

at the time of our grandfather’s it was

at the time of our grandfather’s it was the age of the body so the hard work

the age of the body so the hard work

the age of the body so the hard work that would make you progress in life

that would make you progress in life

that would make you progress in life would be physical effort toiling the

would be physical effort toiling the

would be physical effort toiling the more physical effort you would do the

more physical effort you would do the

more physical effort you would do the better of you would be financially then

better of you would be financially then

better of you would be financially then came the Industrial Age and the people

came the Industrial Age and the people

came the Industrial Age and the people would do would use physical effort as

would do would use physical effort as

would do would use physical effort as their hard work were left behind they

their hard work were left behind they

their hard work were left behind they would more to make less because the age

would more to make less because the age

would more to make less because the age of the mind that come in the age of the

of the mind that come in the age of the

of the mind that come in the age of the mind the hard work was being good at

mind the hard work was being good at

mind the hard work was being good at organizing be good being good with

organizing be good being good with

organizing be good being good with numbers

now the people were good with numbers

now the people were good with numbers and are good with organizing in Western

and are good with organizing in Western

and are good with organizing in Western Europe in Eastern Europe are going

Europe in Eastern Europe are going

Europe in Eastern Europe are going behind the protests they are not able to

behind the protests they are not able to

behind the protests they are not able to keep anymore their standard of living

keep anymore their standard of living

keep anymore their standard of living why because it has come the age of the

why because it has come the age of the

why because it has come the age of the heart engage of the heart is the courage

heart engage of the heart is the courage

heart engage of the heart is the courage that makes you progress think about

that makes you progress think about

that makes you progress think about everything that is considered viable

everything that is considered viable

everything that is considered viable today by customers experiences emotions

today by customers experiences emotions

today by customers experiences emotions caring interest we are in the age of the

caring interest we are in the age of the

caring interest we are in the age of the heart and in order to progress you have

heart and in order to progress you have

heart and in order to progress you have displaced some heart some courage so

displaced some heart some courage so

displaced some heart some courage so take that decision it’s a little bit

take that decision it’s a little bit

take that decision it’s a little bit like they did the organizers of Ted

like they did the organizers of Ted

like they did the organizers of Ted Stara Zagora yes they accept the

Stara Zagora yes they accept the

Stara Zagora yes they accept the challenge

challenge

challenge the decision and look they generated

the decision and look they generated

the decision and look they generated value and they will be rewarded for it

value and they will be rewarded for it

value and they will be rewarded for it maybe not financially immediately but

maybe not financially immediately but

maybe not financially immediately but they will be rewarded and like you could

they will be rewarded and like you could

they will be rewarded and like you could if you take that decision if you do an

if you take that decision if you do an

if you take that decision if you do an emotional sacrifice if you get out of

emotional sacrifice if you get out of

emotional sacrifice if you get out of your comfort zone in the business world

your comfort zone in the business world

your comfort zone in the business world we don’t need more technique we need

we don’t need more technique we need

we don’t need more technique we need more EU we are waiting for you

more EU we are waiting for you

more EU we are waiting for you thank you very much

[Music]

[Music] [Applause]

”

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