[Music] I was 22 years old and this was my first
I was 22 years old and this was my first
I was 22 years old and this was my first job out of graduate school I was a
job out of graduate school I was a
job out of graduate school I was a newspaper reporter in Boston and I loved
newspaper reporter in Boston and I loved
newspaper reporter in Boston and I loved it you got to talk to the most
it you got to talk to the most
it you got to talk to the most interesting people go to the most
interesting people go to the most
interesting people go to the most interesting events keep learning one day
interesting events keep learning one day
interesting events keep learning one day I got called into the HR office and I
I got called into the HR office and I
I got called into the HR office and I thought they were gonna be changing our
thought they were gonna be changing our
thought they were gonna be changing our dental plan but it didn’t turn out that
dental plan but it didn’t turn out that
dental plan but it didn’t turn out that way that afternoon I left the office
way that afternoon I left the office
way that afternoon I left the office without a job it was a Monday afternoon
without a job it was a Monday afternoon
without a job it was a Monday afternoon and I had been laid off I went home that
and I had been laid off I went home that
and I had been laid off I went home that night and I was scared I didn’t know how
night and I was scared I didn’t know how
night and I was scared I didn’t know how I was gonna support myself but I thought
I was gonna support myself but I thought
I was gonna support myself but I thought all right I’m gonna wake up the next
all right I’m gonna wake up the next
all right I’m gonna wake up the next morning and I’ll figure it out I’ll go
morning and I’ll figure it out I’ll go
morning and I’ll figure it out I’ll go look for another job and the only
look for another job and the only
look for another job and the only problem was it didn’t quite turn out
problem was it didn’t quite turn out
problem was it didn’t quite turn out that way the next morning I woke up I
that way the next morning I woke up I
that way the next morning I woke up I turned on the television it turned out
turned on the television it turned out
turned on the television it turned out that the day that I had been laid off
that the day that I had been laid off
that the day that I had been laid off was Monday September 10th 2001 the next
was Monday September 10th 2001 the next
was Monday September 10th 2001 the next morning the world changed planes stopped
morning the world changed planes stopped
morning the world changed planes stopped flying the stock market stopped trading
flying the stock market stopped trading
flying the stock market stopped trading the least of anyone’s problems that day
the least of anyone’s problems that day
the least of anyone’s problems that day was an out-of-work newspaper reporter
was an out-of-work newspaper reporter
was an out-of-work newspaper reporter they’d given me one weeks severance pay
they’d given me one weeks severance pay
they’d given me one weeks severance pay technically I had worked Monday so it
technically I had worked Monday so it
technically I had worked Monday so it was actually four days severance pay and
was actually four days severance pay and
was actually four days severance pay and I had to figure something out and I did
I had to figure something out and I did
I had to figure something out and I did but that moment made me vow that I was
but that moment made me vow that I was
but that moment made me vow that I was never going to let myself become that
never going to let myself become that
never going to let myself become that vulnerable in such a precarious position
vulnerable in such a precarious position
vulnerable in such a precarious position again and I haven’t these days I earn
again and I haven’t these days I earn
again and I haven’t these days I earn money in a variety of different ways I
money in a variety of different ways I
money in a variety of different ways I write books I’m a professor I speak I
write books I’m a professor I speak I
write books I’m a professor I speak I consult but would have come to learn is
consult but would have come to learn is
consult but would have come to learn is it’s not just me
it’s not just me
it’s not just me these days 35% of the American workforce
these days 35% of the American workforce
these days 35% of the American workforce that’s 55 million people work as
that’s 55 million people work as
that’s 55 million people work as freelancers or contractors and it’s not
freelancers or contractors and it’s not
freelancers or contractors and it’s not just Americans a study last year by the
just Americans a study last year by the
just Americans a study last year by the McKinsey Global Institute showed that 20
McKinsey Global Institute showed that 20
McKinsey Global Institute showed that 20 to 30 percent of working-age adults in
to 30 percent of working-age adults in
to 30 percent of working-age adults in the European Union
the European Union
the European Union also are independent workers this is a
also are independent workers this is a
also are independent workers this is a trend that’s growing we have to find
trend that’s growing we have to find
trend that’s growing we have to find ways to adapt and so it really begs the
ways to adapt and so it really begs the
ways to adapt and so it really begs the question what do we need to do how can
question what do we need to do how can
question what do we need to do how can we prepare ourselves to future-proof our
we prepare ourselves to future-proof our
we prepare ourselves to future-proof our careers I’ve researched that a lot over
careers I’ve researched that a lot over
careers I’ve researched that a lot over the past ten years and here’s what I’ve
the past ten years and here’s what I’ve
the past ten years and here’s what I’ve learned this is a gentleman named Lenny
learned this is a gentleman named Lenny
learned this is a gentleman named Lenny at Shaun Lenny actually started his
at Shaun Lenny actually started his
at Shaun Lenny actually started his career as a nurse and when I started
career as a nurse and when I started
career as a nurse and when I started consulting for the large hospital system
consulting for the large hospital system
consulting for the large hospital system where he worked everyone was talking
where he worked everyone was talking
where he worked everyone was talking about Lenny and the reason they were was
about Lenny and the reason they were was
about Lenny and the reason they were was that by the time I had started
that by the time I had started
that by the time I had started consulting there Lenny had a new job he
consulting there Lenny had a new job he
consulting there Lenny had a new job he was the hospital’s communications
was the hospital’s communications
was the hospital’s communications director which is not at all the normal
director which is not at all the normal
director which is not at all the normal career path for a nurse so when I met
career path for a nurse so when I met
career path for a nurse so when I met him finally I asked him Lenny how did
him finally I asked him Lenny how did
him finally I asked him Lenny how did how did you get here how did you end up
how did you get here how did you end up
how did you get here how did you end up doing this and he told me that he had
doing this and he told me that he had
doing this and he told me that he had become fascinated over time with
become fascinated over time with
become fascinated over time with technology with innovation it was just a
technology with innovation it was just a
technology with innovation it was just a passion of his and so on his own time
passion of his and so on his own time
passion of his and so on his own time with his own money
with his own money
with his own money he decided that he would develop a
he decided that he would develop a
he decided that he would develop a couple of apps and he did eventually of
couple of apps and he did eventually of
couple of apps and he did eventually of course his boss found out about it and
course his boss found out about it and
course his boss found out about it and his boss called him into the office
his boss called him into the office
his boss called him into the office Lenny was terrified he thought oh no did
Lenny was terrified he thought oh no did
Lenny was terrified he thought oh no did I violate some kind of a policy that I
I violate some kind of a policy that I
I violate some kind of a policy that I didn’t know about does he think that
didn’t know about does he think that
didn’t know about does he think that I’ve been moonlighting on company time
I’ve been moonlighting on company time
I’ve been moonlighting on company time and so he went in to the boss’s office
and so he went in to the boss’s office
and so he went in to the boss’s office and the boss said Lenny I hear that
and the boss said Lenny I hear that
and the boss said Lenny I hear that you’ve developed some apps
you’ve developed some apps
you’ve developed some apps and when he said yes it’s true I have
and when he said yes it’s true I have
and when he said yes it’s true I have the boss said we need someone to run
the boss said we need someone to run
the boss said we need someone to run social media for the hospital I think
social media for the hospital I think
social media for the hospital I think you should do it Lenny
you should do it Lenny
you should do it Lenny did such a good job he ultimately got
did such a good job he ultimately got
did such a good job he ultimately got promoted to head up all of
promoted to head up all of
promoted to head up all of communications for the hospital when you
communications for the hospital when you
communications for the hospital when you take the initiative when you take your
take the initiative when you take your
take the initiative when you take your free time when you are willing to invest
free time when you are willing to invest
free time when you are willing to invest in yourself and in your continued
in yourself and in your continued
in yourself and in your continued learning you can push your career into
learning you can push your career into
learning you can push your career into places you never would have even thought
places you never would have even thought
places you never would have even thought possible now of course when we tell
possible now of course when we tell
possible now of course when we tell stories about entrepreneurship or our
stories about entrepreneurship or our
stories about entrepreneurship or our thinking more entrepreneurially the
thinking more entrepreneurially the
thinking more entrepreneurially the truth is they’re not always happy
truth is they’re not always happy
truth is they’re not always happy stories right not everything works
stories right not everything works
stories right not everything works failure is a part of being
failure is a part of being
failure is a part of being entrepreneurial
entrepreneurial
entrepreneurial this is bosey dar he was born in Serbia
this is bosey dar he was born in Serbia
this is bosey dar he was born in Serbia lives now in the United States by day he
lives now in the United States by day he
lives now in the United States by day he is a very successful life sciences
is a very successful life sciences
is a very successful life sciences executive but he also got interested in
executive but he also got interested in
executive but he also got interested in the world of apps he thought it was cool
the world of apps he thought it was cool
the world of apps he thought it was cool he wanted to learn about it and so he
he wanted to learn about it and so he
he wanted to learn about it and so he also spent his own time and money
also spent his own time and money
also spent his own time and money developing an app but in his case he
developing an app but in his case he
developing an app but in his case he spent thousands of dollars developing an
spent thousands of dollars developing an
spent thousands of dollars developing an app and it turned out no one wanted it
app and it turned out no one wanted it
app and it turned out no one wanted it it was a total failure and it is sad
it was a total failure and it is sad
it was a total failure and it is sad when that happens but the truth is it
when that happens but the truth is it
when that happens but the truth is it actually wasn’t really a failure because
actually wasn’t really a failure because
actually wasn’t really a failure because in the process bosey learned something
in the process bosey learned something
in the process bosey learned something from it he realized that he had made a
from it he realized that he had made a
from it he realized that he had made a mistake that a lot of people just
mistake that a lot of people just
mistake that a lot of people just starting out – he had a cool idea
starting out – he had a cool idea
starting out – he had a cool idea at least he thought it was a cool idea
at least he thought it was a cool idea
at least he thought it was a cool idea and he hoped that other people would
and he hoped that other people would
and he hoped that other people would feel the same but he realized he needed
feel the same but he realized he needed
feel the same but he realized he needed to maybe take a step back he needed
to maybe take a step back he needed
to maybe take a step back he needed instead of starting with a wish and a
instead of starting with a wish and a
instead of starting with a wish and a hope he needed to start by looking at
hope he needed to start by looking at
hope he needed to start by looking at what was already working what was where
what was already working what was where
what was already working what was where the momentum already was in his life and
the momentum already was in his life and
the momentum already was in his life and something that was working really well
something that was working really well
something that was working really well was his day job he was getting promoted
was his day job he was getting promoted
was his day job he was getting promoted all the time
all the time
all the time in fact so much that his colleagues
in fact so much that his colleagues
in fact so much that his colleagues would come to him often and ask can I
would come to him often and ask can I
would come to him often and ask can I have coffee with you can I pick your
have coffee with you can I pick your
have coffee with you can I pick your brain I want to know what your secrets
brain I want to know what your secrets
brain I want to know what your secrets are to getting promoted and he thought
are to getting promoted and he thought
are to getting promoted and he thought maybe that’s it so he tried again and he
maybe that’s it so he tried again and he
maybe that’s it so he tried again and he created another entrepreneurial side
created another entrepreneurial side
created another entrepreneurial side venture this time it was an online
venture this time it was an online
venture this time it was an online course about how to get promoted faster
course about how to get promoted faster
course about how to get promoted faster and this time because he started where
and this time because he started where
and this time because he started where the momentum was because he had learned
the momentum was because he had learned
the momentum was because he had learned from his mistake this one was a hit its
from his mistake this one was a hit its
from his mistake this one was a hit its first year alone the course brought in
first year alone the course brought in
first year alone the course brought in more than 25 thousand dollars today
more than 25 thousand dollars today
more than 25 thousand dollars today bosie calls himself an intra printer he
bosie calls himself an intra printer he
bosie calls himself an intra printer he brings the knowledge and the learnings
brings the knowledge and the learnings
brings the knowledge and the learnings that he’s gotten from his outside side
that he’s gotten from his outside side
that he’s gotten from his outside side ventures back into his company and that
ventures back into his company and that
ventures back into his company and that makes him even more successful and even
makes him even more successful and even
makes him even more successful and even more valuable when you apply what you’ve
more valuable when you apply what you’ve
more valuable when you apply what you’ve learned you’re able to future-proof
learned you’re able to future-proof
learned you’re able to future-proof yourself you’re able to make yourself
yourself you’re able to make yourself
yourself you’re able to make yourself indispensable this is Joanne Chang
indispensable this is Joanne Chang
indispensable this is Joanne Chang now when Joanne graduated from college
now when Joanne graduated from college
now when Joanne graduated from college she took a job for a couple of years in
she took a job for a couple of years in
she took a job for a couple of years in management consulting but pretty soon
management consulting but pretty soon
management consulting but pretty soon she realized it wasn’t for her but when
she realized it wasn’t for her but when
she realized it wasn’t for her but when she thought back to what she really was
she thought back to what she really was
she thought back to what she really was passionate about the thing that really
passionate about the thing that really
passionate about the thing that really had lit her up she realized that would
had lit her up she realized that would
had lit her up she realized that would have been most fun for her was those
have been most fun for her was those
have been most fun for her was those days back in college when she used to
days back in college when she used to
days back in college when she used to bake in her dorm room they used to call
bake in her dorm room they used to call
bake in her dorm room they used to call her the chocolate chip cookie girl
her the chocolate chip cookie girl
her the chocolate chip cookie girl because she would bake cookies and sell
because she would bake cookies and sell
because she would bake cookies and sell them around the dorm for 25 cents apiece
them around the dorm for 25 cents apiece
them around the dorm for 25 cents apiece she didn’t have any formal training in
she didn’t have any formal training in
she didn’t have any formal training in cooking but she thought this is
cooking but she thought this is
cooking but she thought this is something that I love this is something
something that I love this is something
something that I love this is something I want to explore now what most people
I want to explore now what most people
I want to explore now what most people would probably do in that situation is
would probably do in that situation is
would probably do in that situation is they would look around they’d look at
they would look around they’d look at
they would look around they’d look at the help-wanted ads they’d search online
the help-wanted ads they’d search online
the help-wanted ads they’d search online and they’d see what was out there and
and they’d see what was out there and
and they’d see what was out there and they’d send in a few resumes or
they’d send in a few resumes or
they’d send in a few resumes or applications that’s nice but you are one
applications that’s nice but you are one
applications that’s nice but you are one of hundreds or thousands of people that
of hundreds or thousands of people that
of hundreds or thousands of people that is not what Joanne Chang did
is not what Joanne Chang did
is not what Joanne Chang did what she did instead which made all the
what she did instead which made all the
what she did instead which made all the difference is that she started from an
difference is that she started from an
difference is that she started from an entirely different direction she started
entirely different direction she started
entirely different direction she started at the top with a vision of what she
at the top with a vision of what she
at the top with a vision of what she wanted she made a list of the dozen
wanted she made a list of the dozen
wanted she made a list of the dozen chefs in her city that she respected the
chefs in her city that she respected the
chefs in her city that she respected the most and she wrote them each a personal
most and she wrote them each a personal
most and she wrote them each a personal letter and she explained who she was and
letter and she explained who she was and
letter and she explained who she was and said hey I don’t have any formal
said hey I don’t have any formal
said hey I don’t have any formal training but I’m willing to learn and
training but I’m willing to learn and
training but I’m willing to learn and I’m willing to work hard and she reached
I’m willing to work hard and she reached
I’m willing to work hard and she reached out and explained exactly why she wanted
out and explained exactly why she wanted
out and explained exactly why she wanted to work with them the very next day it
to work with them the very next day it
to work with them the very next day it turned out
turned out
turned out Lydia Shire who was one of the top chefs
Lydia Shire who was one of the top chefs
Lydia Shire who was one of the top chefs in her City one of the top chefs in the
in her City one of the top chefs in the
in her City one of the top chefs in the country got Joanne’s letter and that day
country got Joanne’s letter and that day
country got Joanne’s letter and that day her prep cook quit so she said you know
her prep cook quit so she said you know
her prep cook quit so she said you know what let’s give this woman a chance so
what let’s give this woman a chance so
what let’s give this woman a chance so she brought her in for the next eight
she brought her in for the next eight
she brought her in for the next eight years
years
years Joanne apprenticed with her learned
Joanne apprenticed with her learned
Joanne apprenticed with her learned everything she knew Joanne went on to
everything she knew Joanne went on to
everything she knew Joanne went on to open her own bakery which was a smash
open her own bakery which was a smash
open her own bakery which was a smash hit today
hit today
hit today she owns three bakeries and a restaurant
she owns three bakeries and a restaurant
she owns three bakeries and a restaurant and has written multiple cookbooks today
and has written multiple cookbooks today
and has written multiple cookbooks today she is considered one of the best chefs
she is considered one of the best chefs
she is considered one of the best chefs in her City if not the country but that
in her City if not the country but that
in her City if not the country but that started that began by asking for what
started that began by asking for what
started that began by asking for what she wanted she didn’t look at what was
she wanted she didn’t look at what was
she wanted she didn’t look at what was already out there what was being
already out there what was being
already out there what was being advertised and said oh maybe I’ll try
advertised and said oh maybe I’ll try
advertised and said oh maybe I’ll try that that is how you play the same game
that that is how you play the same game
that that is how you play the same game as everyone else that is how you end up
as everyone else that is how you end up
as everyone else that is how you end up settling for crumbs instead you need to
settling for crumbs instead you need to
settling for crumbs instead you need to formulate that picture that vision of
formulate that picture that vision of
formulate that picture that vision of what you want and seek it out and that’s
what you want and seek it out and that’s
what you want and seek it out and that’s exactly what she did now I want to tell
exactly what she did now I want to tell
exactly what she did now I want to tell you about a study and this is a study
you about a study and this is a study
you about a study and this is a study about podcasting but actually it’s
about podcasting but actually it’s
about podcasting but actually it’s really a study about life there’s a
really a study about life there’s a
really a study about life there’s a researcher named Josh Morgan he did a
researcher named Josh Morgan he did a
researcher named Josh Morgan he did a study a longitudinal study of podcasts
study a longitudinal study of podcasts
study a longitudinal study of podcasts from June 2005 to June 2015 now the
from June 2005 to June 2015 now the
from June 2005 to June 2015 now the first thing they discovered
first thing they discovered
first thing they discovered you can probably imagine there are a lot
you can probably imagine there are a lot
you can probably imagine there are a lot of podcasts in fact when he did this
of podcasts in fact when he did this
of podcasts in fact when he did this study there were two hundred six
study there were two hundred six
study there were two hundred six thousand podcasts today there are even
thousand podcasts today there are even
thousand podcasts today there are even more a lot of people would look at that
more a lot of people would look at that
more a lot of people would look at that and say oh my gosh that’s enormous why
and say oh my gosh that’s enormous why
and say oh my gosh that’s enormous why should I bother starting one how can I
should I bother starting one how can I
should I bother starting one how can I even compete with that how can you hope
even compete with that how can you hope
even compete with that how can you hope to be heard in a world where there’s two
to be heard in a world where there’s two
to be heard in a world where there’s two hundred thousand people clamoring it
hundred thousand people clamoring it
hundred thousand people clamoring it turns out that’s the wrong question
turns out that’s the wrong question
turns out that’s the wrong question because what Josh Morgan discovered in
because what Josh Morgan discovered in
because what Josh Morgan discovered in his study looking at this 10-year period
his study looking at this 10-year period
his study looking at this 10-year period is that the average podcast lasted only
is that the average podcast lasted only
is that the average podcast lasted only twelve episodes before its creator shut
twelve episodes before its creator shut
twelve episodes before its creator shut it down and stopped doing it and in fact
it down and stopped doing it and in fact
it down and stopped doing it and in fact in that moment when he looked at the
in that moment when he looked at the
in that moment when he looked at the podcasts in June of 2015 he looked at
podcasts in June of 2015 he looked at
podcasts in June of 2015 he looked at these 206,000 podcasts at that moment
these 206,000 podcasts at that moment
these 206,000 podcasts at that moment only 40% of those podcasts were even
only 40% of those podcasts were even
only 40% of those podcasts were even active and he had the world’s most
active and he had the world’s most
active and he had the world’s most liberal definition of active that meant
liberal definition of active that meant
liberal definition of active that meant that they had released one episode in
that they had released one episode in
that they had released one episode in the preceding six months people look at
the preceding six months people look at
the preceding six months people look at the competition so often and they say I
the competition so often and they say I
the competition so often and they say I can’t do that I can’t compete there’s
can’t do that I can’t compete there’s
can’t do that I can’t compete there’s too many people out there they think
too many people out there they think
too many people out there they think they’re competing against 200 thousand
they’re competing against 200 thousand
they’re competing against 200 thousand people so much more often you’re
people so much more often you’re
people so much more often you’re actually competing against 2,000 people
actually competing against 2,000 people
actually competing against 2,000 people maybe even 200 people because if you are
maybe even 200 people because if you are
maybe even 200 people because if you are good and you persevere you are going to
good and you persevere you are going to
good and you persevere you are going to outlast almost everyone you are going to
outlast almost everyone you are going to
outlast almost everyone you are going to be able to keep going and through sheer
be able to keep going and through sheer
be able to keep going and through sheer force of will make your way to success
force of will make your way to success
force of will make your way to success now the challenge of course is being
now the challenge of course is being
now the challenge of course is being able to persist and that is why it’s so
able to persist and that is why it’s so
able to persist and that is why it’s so important to focus on the small wins
important to focus on the small wins
important to focus on the small wins this is a woman named Stephanie
this is a woman named Stephanie
this is a woman named Stephanie O’Connell like a lot of young people
O’Connell like a lot of young people
O’Connell like a lot of young people with a big dream Stephanie moved to New
with a big dream Stephanie moved to New
with a big dream Stephanie moved to New York City you know
York City you know
York City you know hopes of becoming a Broadway actress now
hopes of becoming a Broadway actress now
hopes of becoming a Broadway actress now she discovered pretty fast that New York
she discovered pretty fast that New York
she discovered pretty fast that New York is an expensive place and so if she was
is an expensive place and so if she was
is an expensive place and so if she was gonna last if she was gonna be able to
gonna last if she was gonna be able to
gonna last if she was gonna be able to persevere in the city she needed to get
persevere in the city she needed to get
persevere in the city she needed to get a handle on her finances so she started
a handle on her finances so she started
a handle on her finances so she started a blog she called it the broke in
a blog she called it the broke in
a blog she called it the broke in beautiful life and pretty soon it
beautiful life and pretty soon it
beautiful life and pretty soon it actually started to get some traction
actually started to get some traction
actually started to get some traction she realized maybe this could be
she realized maybe this could be
she realized maybe this could be something but what Stephanie did is
something but what Stephanie did is
something but what Stephanie did is important because we all know you don’t
important because we all know you don’t
important because we all know you don’t go overnight from just starting out
go overnight from just starting out
go overnight from just starting out being on national television it takes a
being on national television it takes a
being on national television it takes a while and Stephanie learned to save her
while and Stephanie learned to save her
while and Stephanie learned to save her the small wins she remembers the first
the small wins she remembers the first
the small wins she remembers the first time that an influencer that she
time that an influencer that she
time that an influencer that she respected retweeted one of her posts
respected retweeted one of her posts
respected retweeted one of her posts because that showed that she was on the
because that showed that she was on the
because that showed that she was on the right track she remembers the first time
right track she remembers the first time
right track she remembers the first time that instead of having to blog for free
that instead of having to blog for free
that instead of having to blog for free again and again and again that someone
again and again and again that someone
again and again and again that someone actually paid her $25 for a post now $25
actually paid her $25 for a post now $25
actually paid her $25 for a post now $25 is not a lot of money but she told me
is not a lot of money but she told me
is not a lot of money but she told me that’s two hours that I don’t have to be
that’s two hours that I don’t have to be
that’s two hours that I don’t have to be a waitress that’s someone saying your
a waitress that’s someone saying your
a waitress that’s someone saying your work has value if we can remember that
work has value if we can remember that
work has value if we can remember that if we can remember those small wins it
if we can remember those small wins it
if we can remember those small wins it will keep us going on the path to
will keep us going on the path to
will keep us going on the path to success finally we have to rethink
success finally we have to rethink
success finally we have to rethink what’s possible and what’s impossible
what’s possible and what’s impossible
what’s possible and what’s impossible this is John Lee Dumas John was a US
this is John Lee Dumas John was a US
this is John Lee Dumas John was a US Army veteran and when he came back after
Army veteran and when he came back after
Army veteran and when he came back after the service he tried a lot of things he
the service he tried a lot of things he
the service he tried a lot of things he got jobs in in finance and startups in
got jobs in in finance and startups in
got jobs in in finance and startups in real estate
real estate
real estate none of it stuck but when he was working
none of it stuck but when he was working
none of it stuck but when he was working in real estate one thing he did a lot of
in real estate one thing he did a lot of
in real estate one thing he did a lot of was drive around town in his car
was drive around town in his car
was drive around town in his car and while he was driving around he
and while he was driving around he
and while he was driving around he discovered something he actually did
discovered something he actually did
discovered something he actually did love podcasts but back when this was
love podcasts but back when this was
love podcasts but back when this was happening 2011 2012 there was one thing
happening 2011 2012 there was one thing
happening 2011 2012 there was one thing that everybody knew about podcasts and
that everybody knew about podcasts and
that everybody knew about podcasts and that was you cannot make money with
that was you cannot make money with
that was you cannot make money with podcasting it’s a nice hobby it’s fun to
podcasting it’s a nice hobby it’s fun to
podcasting it’s a nice hobby it’s fun to do but it’s not a way to make a living
do but it’s not a way to make a living
do but it’s not a way to make a living but what John discovered is it’s
but what John discovered is it’s
but what John discovered is it’s times if you flip just a couple of key
times if you flip just a couple of key
times if you flip just a couple of key assumptions you can change everything
assumptions you can change everything
assumptions you can change everything now at the time podcasts were much less
now at the time podcasts were much less
now at the time podcasts were much less popular than they are now there’s only
popular than they are now there’s only
popular than they are now there’s only so many people listening most podcasters
so many people listening most podcasters
so many people listening most podcasters of course because they had day jobs
of course because they had day jobs
of course because they had day jobs we’re only releasing an episode once a
we’re only releasing an episode once a
we’re only releasing an episode once a week so four times a month if you were
week so four times a month if you were
week so four times a month if you were going to make money from sponsorship
going to make money from sponsorship
going to make money from sponsorship income a company was only interested in
income a company was only interested in
income a company was only interested in doing that if you had a really large
doing that if you had a really large
doing that if you had a really large audience if you had a lot of monthly
audience if you had a lot of monthly
audience if you had a lot of monthly downloads John realized something
downloads John realized something
downloads John realized something you’re only gonna get so many monthly
you’re only gonna get so many monthly
you’re only gonna get so many monthly downloads if you have four episodes a
downloads if you have four episodes a
downloads if you have four episodes a month but if instead of releasing an
month but if instead of releasing an
month but if instead of releasing an episode once a week you do it once per
episode once a week you do it once per
episode once a week you do it once per day you can immediately 7ex your revenue
day you can immediately 7ex your revenue
day you can immediately 7ex your revenue instead of four episodes a month you
instead of four episodes a month you
instead of four episodes a month you have 30 within a few short months John
have 30 within a few short months John
have 30 within a few short months John was able to amass a number of monthly
was able to amass a number of monthly
was able to amass a number of monthly downloads that was big enough that
downloads that was big enough that
downloads that was big enough that sponsors were interested they started
sponsors were interested they started
sponsors were interested they started giving him money other podcasters
giving him money other podcasters
giving him money other podcasters started taking note they said what’s
started taking note they said what’s
started taking note they said what’s this guy doing what’s his secret and so
this guy doing what’s his secret and so
this guy doing what’s his secret and so he began creating a paid online
he began creating a paid online
he began creating a paid online community of other podcasters and became
community of other podcasters and became
community of other podcasters and became a leader in the field his momentum has
a leader in the field his momentum has
a leader in the field his momentum has grown so much and his podcast was
grown so much and his podcast was
grown so much and his podcast was ultimately named a best-of iTunes that
ultimately named a best-of iTunes that
ultimately named a best-of iTunes that today he actually manages to bring in
today he actually manages to bring in
today he actually manages to bring in five hundred thousand dollars per month
five hundred thousand dollars per month
five hundred thousand dollars per month from his podcasts he’s become one of the
from his podcasts he’s become one of the
from his podcasts he’s become one of the most successful podcasters ever when you
most successful podcasters ever when you
most successful podcasters ever when you rethink what’s possible and what’s
rethink what’s possible and what’s
rethink what’s possible and what’s impossible you can change everything
impossible you can change everything
impossible you can change everything that’s how we make ourselves
that’s how we make ourselves
that’s how we make ourselves future-proof we live in a world of
future-proof we live in a world of
future-proof we live in a world of disruption and every day it’s only
disruption and every day it’s only
disruption and every day it’s only becoming more so over the past few years
becoming more so over the past few years
becoming more so over the past few years I have consciously and deliberately
I have consciously and deliberately
I have consciously and deliberately worked to cultivate multiple income
worked to cultivate multiple income
worked to cultivate multiple income streams in my business I now have seven
streams in my business I now have seven
streams in my business I now have seven and through that process it’s done a lot
and through that process it’s done a lot
and through that process it’s done a lot of things it’s brought in more revenue
of things it’s brought in more revenue
of things it’s brought in more revenue for me it’s mitigated my risk it’s
for me it’s mitigated my risk it’s
for me it’s mitigated my risk it’s introduced me to two new people and new
introduced me to two new people and new
introduced me to two new people and new it’s
it’s
it’s Furion says it’s helped me develop new
Furion says it’s helped me develop new
Furion says it’s helped me develop new skills and it’s my hope for you whether
skills and it’s my hope for you whether
skills and it’s my hope for you whether you work for yourself or if you have a
you work for yourself or if you have a
you work for yourself or if you have a day job that you love and want to keep
day job that you love and want to keep
day job that you love and want to keep that if you cultivate a portfolio career
that if you cultivate a portfolio career
that if you cultivate a portfolio career that that can do the same for you
that that can do the same for you
that that can do the same for you thank you
thank you
thank you [Applause]
”
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