
when we open the backpackers hostel in south Tel Aviv people told me I’m crazy
south Tel Aviv people told me I’m crazy
south Tel Aviv people told me I’m crazy I remember standing on the roof with
I remember standing on the roof with
I remember standing on the roof with some experienced colleagues and they
some experienced colleagues and they
some experienced colleagues and they were waving their hands at the sea of
were waving their hands at the sea of
were waving their hands at the sea of Crown Crete spreading into the horizon
Crown Crete spreading into the horizon
Crown Crete spreading into the horizon and told me what tourist is going to
and told me what tourist is going to
and told me what tourist is going to come to such a location the building a
come to such a location the building a
come to such a location the building a concrete jay looking former factory
concrete jay looking former factory
concrete jay looking former factory surrounded by car workshops and
surrounded by car workshops and
surrounded by car workshops and warehouses in the very industrial south
warehouses in the very industrial south
warehouses in the very industrial south of Tel Aviv sounds sketchy but just
of Tel Aviv sounds sketchy but just
of Tel Aviv sounds sketchy but just imagine when the Sun set and darkness
imagine when the Sun set and darkness
imagine when the Sun set and darkness arrives we just need to burn some tires
arrives we just need to burn some tires
arrives we just need to burn some tires and you’ve got this post-apocalyptic Mad
and you’ve got this post-apocalyptic Mad
and you’ve got this post-apocalyptic Mad Max scene I remember watching the guest
Max scene I remember watching the guest
Max scene I remember watching the guest in the CCTV getting out of the taxi
in the CCTV getting out of the taxi
in the CCTV getting out of the taxi running to the gate grasping to their
running to the gate grasping to their
running to the gate grasping to their bags praying that the door will open
bags praying that the door will open
bags praying that the door will open before some zombies are going to reach
before some zombies are going to reach
before some zombies are going to reach from the darkness and tear them apart
apparently the number one rule of real
apparently the number one rule of real estate and I think this is especially
estate and I think this is especially
estate and I think this is especially true for tourism is that the three most
true for tourism is that the three most
true for tourism is that the three most important things are location location
important things are location location
important things are location location location well obviously I was not aware
location well obviously I was not aware
location well obviously I was not aware of it but preparing for this I tried to
of it but preparing for this I tried to
of it but preparing for this I tried to rationalize and I think I have some
rationalize and I think I have some
rationalize and I think I have some explanation maybe I suggest that the
explanation maybe I suggest that the
explanation maybe I suggest that the first location refers to a destination
first location refers to a destination
first location refers to a destination whether it is a popular metro pauline or
whether it is a popular metro pauline or
whether it is a popular metro pauline or region in the country that is very
region in the country that is very
region in the country that is very attractive the second location would
attractive the second location would
attractive the second location would refer to a district within that
refer to a district within that
refer to a district within that destination so in a city it would be the
destination so in a city it would be the
destination so in a city it would be the beach area or the downtown or maybe the
beach area or the downtown or maybe the
beach area or the downtown or maybe the nightlife area and the third location
nightlife area and the third location
nightlife area and the third location refers to the building itself that it is
refers to the building itself that it is
refers to the building itself that it is suitable for the purpose you want to use
suitable for the purpose you want to use
suitable for the purpose you want to use it well still it seems like it was not
it well still it seems like it was not
it well still it seems like it was not the best decision but let’s say let’s
the best decision but let’s say let’s
the best decision but let’s say let’s put this into proportion for us Tel Aviv
put this into proportion for us Tel Aviv
put this into proportion for us Tel Aviv Ian’s walking 15 minutes anywhere is an
Ian’s walking 15 minutes anywhere is an
Ian’s walking 15 minutes anywhere is an expedition we need to prepare we
expedition we need to prepare we
expedition we need to prepare we not always willing to do it but for the
not always willing to do it but for the
not always willing to do it but for the average European coming from a city of
average European coming from a city of
average European coming from a city of millions going to the beach or the
millions going to the beach or the
millions going to the beach or the nightlife area or something 15 minutes
nightlife area or something 15 minutes
nightlife area or something 15 minutes it’s just to walk around the block and
it’s just to walk around the block and
it’s just to walk around the block and regarding the location in the building
regarding the location in the building
regarding the location in the building to my eyes to my naive eyes maybe it
to my eyes to my naive eyes maybe it
to my eyes to my naive eyes maybe it held the promise of generating this very
held the promise of generating this very
held the promise of generating this very special atmosphere this very atmosphere
special atmosphere this very atmosphere
special atmosphere this very atmosphere because of which I’m living in that part
because of which I’m living in that part
because of which I’m living in that part of the city to me that area is the place
of the city to me that area is the place
of the city to me that area is the place where I can play freely there’s no
where I can play freely there’s no
where I can play freely there’s no neighbors to disturb the rent is very
neighbors to disturb the rent is very
neighbors to disturb the rent is very cheap and it’s also a hub for
cheap and it’s also a hub for
cheap and it’s also a hub for the upcoming artist community it’s full
the upcoming artist community it’s full
the upcoming artist community it’s full of street art and you have the nightlife
of street art and you have the nightlife
of street art and you have the nightlife and parties lot of things happening that
and parties lot of things happening that
and parties lot of things happening that most people’s are not aware of and when
most people’s are not aware of and when
most people’s are not aware of and when we set up the hostel this was the
we set up the hostel this was the
we set up the hostel this was the mission that we wanted to bring to our
mission that we wanted to bring to our
mission that we wanted to bring to our tourists we wanted to share with them
tourists we wanted to share with them
tourists we wanted to share with them exactly this upcoming part of the city
exactly this upcoming part of the city
exactly this upcoming part of the city just like you can find in many other
just like you can find in many other
just like you can find in many other cities around the world probably in
cities around the world probably in
cities around the world probably in Brooklyn New York it’s still this way
Brooklyn New York it’s still this way
Brooklyn New York it’s still this way the eastern neighborhoods of Berlin and
the eastern neighborhoods of Berlin and
the eastern neighborhoods of Berlin and Oakland California so we’re trying to
Oakland California so we’re trying to
Oakland California so we’re trying to think what kind of tourists actually
think what kind of tourists actually
think what kind of tourists actually will this setting will work for because
will this setting will work for because
will this setting will work for because there’s some interesting stuff going on
there’s some interesting stuff going on
there’s some interesting stuff going on in that region and you need to be a
in that region and you need to be a
in that region and you need to be a little bit open-minded so first of
little bit open-minded so first of
little bit open-minded so first of course we have the traditional
course we have the traditional
course we have the traditional backpackers that are always looking for
backpackers that are always looking for
backpackers that are always looking for something alternative but we have a
something alternative but we have a
something alternative but we have a growing share of the market of tourists
growing share of the market of tourists
growing share of the market of tourists coming to Israel and travelling around
coming to Israel and travelling around
coming to Israel and travelling around the world which are the FI TS maybe
the world which are the FI TS maybe
the world which are the FI TS maybe you’ve heard of them foreign
you’ve heard of them foreign
you’ve heard of them foreign international travelers they are
international travelers they are
international travelers they are characterized by planning their own trip
characterized by planning their own trip
characterized by planning their own trip in small groups or individuals they are
in small groups or individuals they are
in small groups or individuals they are very conscious of their budget they’re
very conscious of their budget they’re
very conscious of their budget they’re very tech savvy they will research their
very tech savvy they will research their
very tech savvy they will research their destination on the social media look
destination on the social media look
destination on the social media look into the photos read your reviews and
into the photos read your reviews and
into the photos read your reviews and they’re also always looking for that
they’re also always looking for that
they’re also always looking for that genuine interaction with the culture
genuine interaction with the culture
genuine interaction with the culture they’re visiting and so I think that
they’re visiting and so I think that
they’re visiting and so I think that this kind of tourists don’t want to feel
this kind of tourists don’t want to feel
this kind of tourists don’t want to feel like tourists they’re trying to how to
like tourists they’re trying to how to
like tourists they’re trying to how to say their brandishing their north face
say their brandishing their north face
say their brandishing their north face jackets and they’ve got this GoPro
jackets and they’ve got this GoPro
jackets and they’ve got this GoPro whereas in this ridiculous Spartan
whereas in this ridiculous Spartan
whereas in this ridiculous Spartan microfiber useless towels but what
microfiber useless towels but what
microfiber useless towels but what they’re looking for is to actually get
they’re looking for is to actually get
they’re looking for is to actually get into the culture that they are they feel
into the culture that they are they feel
into the culture that they are they feel like they’re pioneers actually exploring
like they’re pioneers actually exploring
like they’re pioneers actually exploring and to do that they’re trying to get off
and to do that they’re trying to get off
and to do that they’re trying to get off the beaten track so to actually know who
the beaten track so to actually know who
the beaten track so to actually know who these guests are I was the first to man
these guests are I was the first to man
these guests are I was the first to man the reception I checked them in I took
the reception I checked them in I took
the reception I checked them in I took them out at night we had some beers
them out at night we had some beers
them out at night we had some beers together the morning after I checked
together the morning after I checked
together the morning after I checked them out and said goodbye to them and
them out and said goodbye to them and
them out and said goodbye to them and during this timeframe we actually
during this timeframe we actually
during this timeframe we actually managed to bond and to make a connection
managed to bond and to make a connection
managed to bond and to make a connection and they actually gave me genuine
and they actually gave me genuine
and they actually gave me genuine feedback about their experience I got to
feedback about their experience I got to
feedback about their experience I got to leave my city through their eyes and I
leave my city through their eyes and I
leave my city through their eyes and I also got genuine feedback about my
also got genuine feedback about my
also got genuine feedback about my business itself and even better than
business itself and even better than
business itself and even better than that I made friends for life which I
that I made friends for life which I
that I made friends for life which I enjoy is visiting around the world just
enjoy is visiting around the world just
enjoy is visiting around the world just yesterday I came back from Berlin after
yesterday I came back from Berlin after
yesterday I came back from Berlin after I was hosted by three different of these
I was hosted by three different of these
I was hosted by three different of these so another thing that we did was when we
so another thing that we did was when we
so another thing that we did was when we started to have these budget airlines
started to have these budget airlines
started to have these budget airlines flying into Israel for example we got
flying into Israel for example we got
flying into Israel for example we got hit by this wave of pretty excited
hit by this wave of pretty excited
hit by this wave of pretty excited Polish travelers they were gifting us
Polish travelers they were gifting us
Polish travelers they were gifting us with vodka bottles and we were cheering
with vodka bottles and we were cheering
with vodka bottles and we were cheering together so not long after I got a few
together so not long after I got a few
together so not long after I got a few friends and we jumped one of these
friends and we jumped one of these
friends and we jumped one of these planes returning back to Warsaw I chose
planes returning back to Warsaw I chose
planes returning back to Warsaw I chose the most remote hostel from the city
the most remote hostel from the city
the most remote hostel from the city center I could in the district of Prague
center I could in the district of Prague
center I could in the district of Prague I in Warsaw and over there looking very
I in Warsaw and over there looking very
I in Warsaw and over there looking very much like our own Florentine we got to
much like our own Florentine we got to
much like our own Florentine we got to meet the travelers that are coming from
meet the travelers that are coming from
meet the travelers that are coming from Warsaw and coming to visit us in Israel
Warsaw and coming to visit us in Israel
Warsaw and coming to visit us in Israel I got to know them in their natural
I got to know them in their natural
I got to know them in their natural habitat so next time when I check the
habitat so next time when I check the
habitat so next time when I check the Polack into the hostel small talk was
Polack into the hostel small talk was
Polack into the hostel small talk was natural and real and we shared an
natural and real and we shared an
natural and real and we shared an intimacy because the truth is that both
intimacy because the truth is that both
intimacy because the truth is that both of us has visited each other’s homes so
of us has visited each other’s homes so
of us has visited each other’s homes so knowing that this is the kind of guest
knowing that this is the kind of guest
knowing that this is the kind of guest that we have and considering our
that we have and considering our
that we have and considering our location which is quite still in
location which is quite still in
location which is quite still in alternative we started to design the
alternative we started to design the
alternative we started to design the place fitting for them fitting for the
place fitting for them fitting for the
place fitting for them fitting for the budget levelers the students on
budget levelers the students on
budget levelers the students on vacations those FIDs and we actually
vacations those FIDs and we actually
vacations those FIDs and we actually built the place ourselves build the
built the place ourselves build the
built the place ourselves build the facilities renovated painted we created
facilities renovated painted we created
facilities renovated painted we created shared bathrooms because it’s a communal
shared bathrooms because it’s a communal
shared bathrooms because it’s a communal atmosphere they’re trying to create and
atmosphere they’re trying to create and
atmosphere they’re trying to create and the conditions are very basic the rooms
the conditions are very basic the rooms
the conditions are very basic the rooms are basic but the common areas we
are basic but the common areas we
are basic but the common areas we tested in them they have a communal
tested in them they have a communal
tested in them they have a communal kitchen where they can cook and meet
kitchen where they can cook and meet
kitchen where they can cook and meet each other and share their experiences
each other and share their experiences
each other and share their experiences and the whole place is designed in a
and the whole place is designed in a
and the whole place is designed in a very artsy hips are kind of away and
very artsy hips are kind of away and
very artsy hips are kind of away and there is another implication of bringing
there is another implication of bringing
there is another implication of bringing guests to such a part of the city that
guests to such a part of the city that
guests to such a part of the city that is not set up for tourists it also
is not set up for tourists it also
is not set up for tourists it also effects the local businesses it’s the
effects the local businesses it’s the
effects the local businesses it’s the liquor store guy the local falafel guy
liquor store guy the local falafel guy
liquor store guy the local falafel guy the corner store everyone is very
the corner store everyone is very
the corner store everyone is very excited to have this new market coming
excited to have this new market coming
excited to have this new market coming to visit them not the type of people to
to visit them not the type of people to
to visit them not the type of people to go and travel they have the world coming
go and travel they have the world coming
go and travel they have the world coming to visit them and they’re very happy to
to visit them and they’re very happy to
to visit them and they’re very happy to practice their English with them in our
practice their English with them in our
practice their English with them in our case it also affected very much the car
case it also affected very much the car
case it also affected very much the car mechanics which started to enjoy a very
mechanics which started to enjoy a very
mechanics which started to enjoy a very nice view of the tourists coming back
nice view of the tourists coming back
nice view of the tourists coming back from the beach yeah
from the beach yeah
from the beach yeah when you have a hostel in the city
when you have a hostel in the city
when you have a hostel in the city centre in the tourist area the energy is
centre in the tourist area the energy is
centre in the tourist area the energy is very easily spilt into the street it’s
very easily spilt into the street it’s
very easily spilt into the street it’s it’s spent because you as a host is not
it’s spent because you as a host is not
it’s spent because you as a host is not required to provide more than just a bed
required to provide more than just a bed
required to provide more than just a bed there may be basic information how to
there may be basic information how to
there may be basic information how to get from and return to the airport
get from and return to the airport
get from and return to the airport because everything is out there like
because everything is out there like
because everything is out there like there’s a lot of signs and they’re all
there’s a lot of signs and they’re all
there’s a lot of signs and they’re all trying to get there foreign currencies
trying to get there foreign currencies
trying to get there foreign currencies and convincing them it’s very accessible
and convincing them it’s very accessible
and convincing them it’s very accessible and it’s hard to keep the energy
and it’s hard to keep the energy
and it’s hard to keep the energy contained in the hostel what we found
contained in the hostel what we found
contained in the hostel what we found out that when you’re a little bit off
out that when you’re a little bit off
out that when you’re a little bit off the beaten track guests are not so keen
the beaten track guests are not so keen
the beaten track guests are not so keen to leave the hostel immediately they
to leave the hostel immediately they
to leave the hostel immediately they stick around and if you provide them
stick around and if you provide them
stick around and if you provide them with the common areas to socialise in
with the common areas to socialise in
with the common areas to socialise in and you sell them cheap beer similar to
and you sell them cheap beer similar to
and you sell them cheap beer similar to the prices they’re used to then they
the prices they’re used to then they
the prices they’re used to then they stick around and they start to mix and
stick around and they start to mix and
stick around and they start to mix and meet each other and create some you know
meet each other and create some you know
meet each other and create some you know new friendships new travel buddies and
new friendships new travel buddies and
new friendships new travel buddies and you know if you invest even more in the
you know if you invest even more in the
you know if you invest even more in the facilities they stick around even even
facilities they stick around even even
facilities they stick around even even more and when they do leave the hostel
more and when they do leave the hostel
more and when they do leave the hostel usually it’s in a group of newly made
usually it’s in a group of newly made
usually it’s in a group of newly made friends that are setting out there to
friends that are setting out there to
friends that are setting out there to explore the city sometime really big
explore the city sometime really big
explore the city sometime really big groups and it’s very nice to see this
groups and it’s very nice to see this
groups and it’s very nice to see this community happening and also in that
community happening and also in that
community happening and also in that stage your recommendation and
stage your recommendation and
stage your recommendation and information that you can provide them is
information that you can provide them is
information that you can provide them is very useful because you know this part
very useful because you know this part
very useful because you know this part of town you know what is happening the
of town you know what is happening the
of town you know what is happening the guidebooks are not updated with what is
guidebooks are not updated with what is
guidebooks are not updated with what is going on in the let’s say the cutting
going on in the let’s say the cutting
going on in the let’s say the cutting edge scene
edge scene
edge scene of south Tel Aviv let’s go back to that
of south Tel Aviv let’s go back to that
of south Tel Aviv let’s go back to that dawn of the dead zombie scene from the
dawn of the dead zombie scene from the
dawn of the dead zombie scene from the beginning so we have a like Korean guest
beginning so we have a like Korean guest
beginning so we have a like Korean guest just standing there next to the gate
just standing there next to the gate
just standing there next to the gate trying to push it you can see the lips
trying to push it you can see the lips
trying to push it you can see the lips mumbling a prayer in exotic languages
mumbling a prayer in exotic languages
mumbling a prayer in exotic languages Open Sesame
Open Sesame
Open Sesame so after we have a few laughs we bust
so after we have a few laughs we bust
so after we have a few laughs we bust them in some random zombie photo but
them in some random zombie photo but
them in some random zombie photo but that’s me over there we bust them in and
that’s me over there we bust them in and
that’s me over there we bust them in and they are welcomed with a gallery
they are welcomed with a gallery
they are welcomed with a gallery colorful gallery of the finest street
colorful gallery of the finest street
colorful gallery of the finest street artists of South Tel Aviv with guests
artists of South Tel Aviv with guests
artists of South Tel Aviv with guests playing and chatting at the bar pop
playing and chatting at the bar pop
playing and chatting at the bar pop music is blasting everything is colorful
music is blasting everything is colorful
music is blasting everything is colorful and designed and how can I say it’s a
and designed and how can I say it’s a
and designed and how can I say it’s a catharsis for them and so they can sit
catharsis for them and so they can sit
catharsis for them and so they can sit at the bar chill-out make new friends
at the bar chill-out make new friends
at the bar chill-out make new friends and start their Tel Aviv and Israel
and start their Tel Aviv and Israel
and start their Tel Aviv and Israel adventure with a bang let’s say two
adventure with a bang let’s say two
adventure with a bang let’s say two years ago I was invited to set up
years ago I was invited to set up
years ago I was invited to set up another hostel this time in the north by
another hostel this time in the north by
another hostel this time in the north by the only lake that we have the Sea of
the only lake that we have the Sea of
the only lake that we have the Sea of Galilee the location itself was again
Galilee the location itself was again
Galilee the location itself was again challenging the city of Tiberias last
challenging the city of Tiberias last
challenging the city of Tiberias last century was still a festive happy
century was still a festive happy
century was still a festive happy travelers tourist towns where people
travelers tourist towns where people
travelers tourist towns where people enjoy to come and many of us as children
enjoy to come and many of us as children
enjoy to come and many of us as children spent our summer vacations there but in
spent our summer vacations there but in
spent our summer vacations there but in the last decades it has dwindled into a
the last decades it has dwindled into a
the last decades it has dwindled into a sad and failing town with unfulfilled
sad and failing town with unfulfilled
sad and failing town with unfulfilled potential most Israel would avoid that
potential most Israel would avoid that
potential most Israel would avoid that City these days the building in question
City these days the building in question
City these days the building in question was located in the very heart of the
was located in the very heart of the
was located in the very heart of the downtown but that heart was just not
downtown but that heart was just not
downtown but that heart was just not beating perfect sounds just like the
beating perfect sounds just like the
beating perfect sounds just like the project that I would enjoy
and so the place itself used to be a
and so the place itself used to be a motel very rundown hotel that the
motel very rundown hotel that the
motel very rundown hotel that the ceiling was yellow with cigarette smoke
ceiling was yellow with cigarette smoke
ceiling was yellow with cigarette smoke and the rotting wall-to-wall carpet and
and the rotting wall-to-wall carpet and
and the rotting wall-to-wall carpet and all facilities were broken it has seen
all facilities were broken it has seen
all facilities were broken it has seen better days for sure but what we also
better days for sure but what we also
better days for sure but what we also found out shortly after we moved in is
found out shortly after we moved in is
found out shortly after we moved in is that the place had a running reputation
that the place had a running reputation
that the place had a running reputation of being a brothel and a home for other
of being a brothel and a home for other
of being a brothel and a home for other shady activities and so once I got the
shady activities and so once I got the
shady activities and so once I got the key
key
key I moved in with a group of renegade
I moved in with a group of renegade
I moved in with a group of renegade friends I met traveling around the world
friends I met traveling around the world
friends I met traveling around the world the tattooed short-tempered kind of
the tattooed short-tempered kind of
the tattooed short-tempered kind of people you know but this is the these
people you know but this is the these
people you know but this is the these are the only people that would feel at
are the only people that would feel at
are the only people that would feel at home in such a location so we started
home in such a location so we started
home in such a location so we started the demolishing and rebuilding the place
the demolishing and rebuilding the place
the demolishing and rebuilding the place why from day one we still took took new
why from day one we still took took new
why from day one we still took took new gas we received new gas to know what’s
gas we received new gas to know what’s
gas we received new gas to know what’s going on we top that team with my
going on we top that team with my
going on we top that team with my Caucasian Shepherd dog and we convinced
Caucasian Shepherd dog and we convinced
Caucasian Shepherd dog and we convinced all the regular clients to not return
all the regular clients to not return
all the regular clients to not return there it was very effective that move
there it was very effective that move
there it was very effective that move with the dog and then we started
with the dog and then we started
with the dog and then we started renovating and we found out that
renovating and we found out that
renovating and we found out that Tiberius has a very eclectic range of
Tiberius has a very eclectic range of
Tiberius has a very eclectic range of people interested in actually coming to
people interested in actually coming to
people interested in actually coming to visit from the local people we had
visit from the local people we had
visit from the local people we had Orthodox Jews coming for the these
Orthodox Jews coming for the these
Orthodox Jews coming for the these graves of the sages we had Bedouin
graves of the sages we had Bedouin
graves of the sages we had Bedouin storming the the city on the Muslim
storming the the city on the Muslim
storming the the city on the Muslim holidays we had the Israeli families
holidays we had the Israeli families
holidays we had the Israeli families coming to barbecue by the beaches in the
coming to barbecue by the beaches in the
coming to barbecue by the beaches in the civilian holidays and from the tourists
civilian holidays and from the tourists
civilian holidays and from the tourists we had Christian pilgrims coming to
we had Christian pilgrims coming to
we had Christian pilgrims coming to visit the holy sites around the leg that
visit the holy sites around the leg that
visit the holy sites around the leg that are related to Jesus we had the Israeli
are related to Jesus we had the Israeli
are related to Jesus we had the Israeli Trail hikers and nature lovers coming to
Trail hikers and nature lovers coming to
Trail hikers and nature lovers coming to do day hikes or just passing through the
do day hikes or just passing through the
do day hikes or just passing through the city
city
city we had archaeology lovers and history
we had archaeology lovers and history
we had archaeology lovers and history fans coming to marvel at the numerous
fans coming to marvel at the numerous
fans coming to marvel at the numerous ruins that are scattered all over that
ruins that are scattered all over that
ruins that are scattered all over that region the city itself has a few of them
region the city itself has a few of them
region the city itself has a few of them even though they’re crumbling with
even though they’re crumbling with
even though they’re crumbling with neglect and we had even political
neglect and we had even political
neglect and we had even political tourists coming up to the north and
tourists coming up to the north and
tourists coming up to the north and wanting to see for themselves what is
wanting to see for themselves what is
wanting to see for themselves what is going on on the borders with Syria and
going on on the borders with Syria and
going on on the borders with Syria and Lebanon
Lebanon
Lebanon but still we were not very central
but still we were not very central
but still we were not very central located even though it had the great
located even though it had the great
located even though it had the great potential Tiberius because it’s located
potential Tiberius because it’s located
potential Tiberius because it’s located between the Galilee the Jordan Valley
between the Galilee the Jordan Valley
between the Galilee the Jordan Valley the Golan Heights and just by the lake
the Golan Heights and just by the lake
the Golan Heights and just by the lake if you look at the map of hostels we are
if you look at the map of hostels we are
if you look at the map of hostels we are almost the most North host actual hostel
almost the most North host actual hostel
almost the most North host actual hostel if we want to brand ourselves as a
if we want to brand ourselves as a
if we want to brand ourselves as a capital of the north the way this city
capital of the north the way this city
capital of the north the way this city used to be 2000 years ago this very year
used to be 2000 years ago this very year
used to be 2000 years ago this very year when it was established
when it was established
when it was established we should help our competition to thrive
we should help our competition to thrive
we should help our competition to thrive so what we did we actually encourage our
so what we did we actually encourage our
so what we did we actually encourage our guests to check out of our hostel and go
guests to check out of our hostel and go
guests to check out of our hostel and go and check into hostels that are further
and check into hostels that are further
and check into hostels that are further north and further east of us and this
north and further east of us and this
north and further east of us and this way we aim to stretch the borders of the
way we aim to stretch the borders of the
way we aim to stretch the borders of the touristic Eaton ireri I know it’s a slow
touristic Eaton ireri I know it’s a slow
touristic Eaton ireri I know it’s a slow process but I believe that with the
process but I believe that with the
process but I believe that with the intention it gradually does seem to work
intention it gradually does seem to work
intention it gradually does seem to work and we start to have more hostels
and we start to have more hostels
and we start to have more hostels popping around and we’re very
popping around and we’re very
popping around and we’re very cooperative with them and helping them
cooperative with them and helping them
cooperative with them and helping them with advice and other support and our
with advice and other support and our
with advice and other support and our dream is that when the tourists we
dream is that when the tourists we
dream is that when the tourists we landed the Tel Aviv ben-gurion airport
landed the Tel Aviv ben-gurion airport
landed the Tel Aviv ben-gurion airport and they will get the Israel Association
and they will get the Israel Association
and they will get the Israel Association postal Association map it will be dotted
postal Association map it will be dotted
postal Association map it will be dotted with numerous hostel in that region and
with numerous hostel in that region and
with numerous hostel in that region and therefore they will put more emphasis
therefore they will put more emphasis
therefore they will put more emphasis and will feel that this is maybe a
and will feel that this is maybe a
and will feel that this is maybe a destinations I should explore as
destinations I should explore as
destinations I should explore as important as Tel Aviv and as Jerusalem
important as Tel Aviv and as Jerusalem
important as Tel Aviv and as Jerusalem another drawback of Tiberias is that
another drawback of Tiberias is that
another drawback of Tiberias is that unfortunately it doesn’t have so much to
unfortunately it doesn’t have so much to
unfortunately it doesn’t have so much to offer the tourists also us but the
offer the tourists also us but the
offer the tourists also us but the tourists are the object of focus even
tourists are the object of focus even
tourists are the object of focus even the street signs are not in English and
the street signs are not in English and
the street signs are not in English and the local vendors don’t speak English
the local vendors don’t speak English
the local vendors don’t speak English there’s no Maps no tourist information
there’s no Maps no tourist information
there’s no Maps no tourist information nightlife is practically non-existent
nightlife is practically non-existent
nightlife is practically non-existent and the few ruins that are there again
and the few ruins that are there again
and the few ruins that are there again crumbling so no problem we started to
crumbling so no problem we started to
crumbling so no problem we started to design our own City Maps regional maps
design our own City Maps regional maps
design our own City Maps regional maps we designed a textbook of day hikes that
we designed a textbook of day hikes that
we designed a textbook of day hikes that they can use to plan their own trip at
they can use to plan their own trip at
they can use to plan their own trip at nighttime when there’s nothing to do
nighttime when there’s nothing to do
nighttime when there’s nothing to do because it’s a real ghost town unlike
because it’s a real ghost town unlike
because it’s a real ghost town unlike Tel Aviv then we started to have
Tel Aviv then we started to have
Tel Aviv then we started to have in-house events for them things to do
in-house events for them things to do
in-house events for them things to do and I even took them in my vintage VW
and I even took them in my vintage VW
and I even took them in my vintage VW bus I took them out to nature too
bus I took them out to nature too
bus I took them out to nature too a local secret spots jumping into the
a local secret spots jumping into the
a local secret spots jumping into the lake and the river and local kibbutz
lake and the river and local kibbutz
lake and the river and local kibbutz bars and all these experiences just to
bars and all these experiences just to
bars and all these experiences just to keep them busy and happy and to show to
keep them busy and happy and to show to
keep them busy and happy and to show to them the things I discovered myself when
them the things I discovered myself when
them the things I discovered myself when I moved north to set up this hostel at
I moved north to set up this hostel at
I moved north to set up this hostel at this time when I’m spending again time
this time when I’m spending again time
this time when I’m spending again time with them at night and we’re going
with them at night and we’re going
with them at night and we’re going around and exploring places together
around and exploring places together
around and exploring places together again they are sharing with me their
again they are sharing with me their
again they are sharing with me their feedback of their experience in Israel
feedback of their experience in Israel
feedback of their experience in Israel of what they like and what hurts them
of what they like and what hurts them
of what they like and what hurts them and one of the things that hurt the most
and one of the things that hurt the most
and one of the things that hurt the most when they were visited in the north was
when they were visited in the north was
when they were visited in the north was to find out about this I don’t know why
to find out about this I don’t know why
to find out about this I don’t know why but these things – it’s like a seasonal
but these things – it’s like a seasonal
but these things – it’s like a seasonal thing maybe it’s after the rain you know
thing maybe it’s after the rain you know
thing maybe it’s after the rain you know when the north is blooming this also
when the north is blooming this also
when the north is blooming this also tends to happen so instead of
tends to happen so instead of
tends to happen so instead of complaining we’re trying to find
complaining we’re trying to find
complaining we’re trying to find windmills we just we used it we
windmills we just we used it we
windmills we just we used it we initiated the trip trips like for
initiated the trip trips like for
initiated the trip trips like for cleaning the beaches and I can tell you
cleaning the beaches and I can tell you
cleaning the beaches and I can tell you most of the guests were joining happily
most of the guests were joining happily
most of the guests were joining happily they were they would come and clean for
they were they would come and clean for
they were they would come and clean for themselves out of love for mother nature
themselves out of love for mother nature
themselves out of love for mother nature or out of love for this specific land
or out of love for this specific land
or out of love for this specific land and again we are bonding and traveling
and again we are bonding and traveling
and again we are bonding and traveling together and after that we all enjoy a
together and after that we all enjoy a
together and after that we all enjoy a well-deserved swim in the lake mmm I
well-deserved swim in the lake mmm I
well-deserved swim in the lake mmm I hope I managed to inspire at least a few
hope I managed to inspire at least a few
hope I managed to inspire at least a few of you to think outside of the box and
of you to think outside of the box and
of you to think outside of the box and look with fresh eyes at the map and go
look with fresh eyes at the map and go
look with fresh eyes at the map and go out there and set up new businesses
out there and set up new businesses
out there and set up new businesses which will be hubs for people from
which will be hubs for people from
which will be hubs for people from around the world to come and see the
around the world to come and see the
around the world to come and see the beauty that this region of the planet
beauty that this region of the planet
beauty that this region of the planet has to offer I would like to finish with
has to offer I would like to finish with
has to offer I would like to finish with a quote that helps me go through this
a quote that helps me go through this
a quote that helps me go through this life it’s adapted from the words of sri
life it’s adapted from the words of sri
life it’s adapted from the words of sri nisargadatta maharaj and it goes
nisargadatta maharaj and it goes
nisargadatta maharaj and it goes something like this my mind tells me
something like this my mind tells me
something like this my mind tells me this is irrational but my heart tells me
this is irrational but my heart tells me
this is irrational but my heart tells me this is what I have to do and between
this is what I have to do and between
this is what I have to do and between these two things these things happen
these two things these things happen
these two things these things happen thank you very much
thank you very much
thank you very much you
”
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