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How to Change the World | Kevin Vuong | TEDxBranksomeHall


[Music]

[Music] obviously decided to answer a really

obviously decided to answer a really

obviously decided to answer a really easy and simple question today how do we

easy and simple question today how do we

easy and simple question today how do we change the world with so many of the

change the world with so many of the

change the world with so many of the world’s entrenched challenges whether

world’s entrenched challenges whether

world’s entrenched challenges whether it’s hunger homelessness or any other

it’s hunger homelessness or any other

it’s hunger homelessness or any other issue what is it that we can do to make

issue what is it that we can do to make

issue what is it that we can do to make the world a better place my name is Ken

the world a better place my name is Ken

the world a better place my name is Ken Vaughn and I would suggest that one of

Vaughn and I would suggest that one of

Vaughn and I would suggest that one of the most effective and sustainable ways

the most effective and sustainable ways

the most effective and sustainable ways of creating that change is through

of creating that change is through

of creating that change is through business

business

business let me explain chances are in your

let me explain chances are in your

let me explain chances are in your lifetime you will probably work for a

lifetime you will probably work for a

lifetime you will probably work for a business and what is it that makes that

business and what is it that makes that

business and what is it that makes that business work or perhaps I should be

business work or perhaps I should be

business work or perhaps I should be asking who is it that makes that

asking who is it that makes that

asking who is it that makes that business work you do we do so really in

business work you do we do so really in

business work you do we do so really in practice you are business we are

practice you are business we are

practice you are business we are business now what is business really

business now what is business really

business now what is business really when we start with a more common

when we start with a more common

when we start with a more common definition that most of us are familiar

definition that most of us are familiar

definition that most of us are familiar with business is about making money and

with business is about making money and

with business is about making money and yes there is no denying it there is most

yes there is no denying it there is most

yes there is no denying it there is most definitely commercial activity in the

definitely commercial activity in the

definitely commercial activity in the buying and selling of goods and services

buying and selling of goods and services

buying and selling of goods and services but there’s so much more to it than that

but there’s so much more to it than that

but there’s so much more to it than that think about what goes into making that

think about what goes into making that

think about what goes into making that final transaction possible there’s the

final transaction possible there’s the

final transaction possible there’s the research and development the

research and development the

research and development the manufacturing of the product the

manufacturing of the product the

manufacturing of the product the logistics the delivery and so on there’s

logistics the delivery and so on there’s

logistics the delivery and so on there’s also innovation in there to do what to

also innovation in there to do what to

also innovation in there to do what to address the need for to solve a problem

address the need for to solve a problem

address the need for to solve a problem now what happens though when something

now what happens though when something

now what happens though when something goes wrong say there’s a disruption in

goes wrong say there’s a disruption in

goes wrong say there’s a disruption in the supply chain perhaps there’s a fire

the supply chain perhaps there’s a fire

the supply chain perhaps there’s a fire at that widget manufacturing plant or

at that widget manufacturing plant or

at that widget manufacturing plant or maybe there’s a flood or a labor

maybe there’s a flood or a labor

maybe there’s a flood or a labor disruption what happens business will go

disruption what happens business will go

disruption what happens business will go in and innovate their process and look

in and innovate their process and look

in and innovate their process and look at what is it that it can do to both

at what is it that it can do to both

at what is it that it can do to both deal with the current disruption and you

deal with the current disruption and you

deal with the current disruption and you negate the risk of a second disruption

negate the risk of a second disruption

negate the risk of a second disruption but what decides which of those

but what decides which of those

but what decides which of those challenges is a priority

challenges is a priority

challenges is a priority how do we decide the best solution and

how do we decide the best solution and

how do we decide the best solution and the best path forward or remember who is

the best path forward or remember who is

the best path forward or remember who is business we our business and our

business we our business and our

business we our business and our personal values inform that solution

personal values inform that solution

personal values inform that solution some people say the mirroring of your

some people say the mirroring of your

some people say the mirroring of your personal values with business is called

personal values with business is called

personal values with business is called social enterprise where business is a

social enterprise where business is a

social enterprise where business is a force for good now I want to take a

force for good now I want to take a

force for good now I want to take a moment here and acknowledge that there’s

moment here and acknowledge that there’s

moment here and acknowledge that there’s there’s a couple of different

there’s a couple of different

there’s a couple of different definitions some people call it social

definitions some people call it social

definitions some people call it social purpose organization others call it a

purpose organization others call it a

purpose organization others call it a social venture for today we’ll just

social venture for today we’ll just

social venture for today we’ll just stick with social enterprise another

stick with social enterprise another

stick with social enterprise another quick pause some people think of social

quick pause some people think of social

quick pause some people think of social enterprise as most revolutionary new

enterprise as most revolutionary new

enterprise as most revolutionary new idea ever business that does good oh my

idea ever business that does good oh my

idea ever business that does good oh my god this is what indigenous peoples has

god this is what indigenous peoples has

god this is what indigenous peoples has been practicing for tens of thousands of

been practicing for tens of thousands of

been practicing for tens of thousands of years collective action for collective

years collective action for collective

years collective action for collective impact

impact

impact it just wasn’t described this way and

it just wasn’t described this way and

it just wasn’t described this way and there’s so much that we can learn from

there’s so much that we can learn from

there’s so much that we can learn from digis peoples but ladies and gentlemen

digis peoples but ladies and gentlemen

digis peoples but ladies and gentlemen that is another talk so our businesses

that is another talk so our businesses

that is another talk so our businesses and what we’re seeing is our values

and what we’re seeing is our values

and what we’re seeing is our values carrying through more clearly now and we

carrying through more clearly now and we

carrying through more clearly now and we see this with business and CSR or

see this with business and CSR or

see this with business and CSR or corporate social responsibility I’m here

corporate social responsibility I’m here

corporate social responsibility I’m here to advocate for us to jump past that

to advocate for us to jump past that

to advocate for us to jump past that enough with CSR today’s talks is about a

enough with CSR today’s talks is about a

enough with CSR today’s talks is about a accelerated evolution let’s accelerate

accelerated evolution let’s accelerate

accelerated evolution let’s accelerate the evolution of our business through

the evolution of our business through

the evolution of our business through social enterprise to do good and change

social enterprise to do good and change

social enterprise to do good and change the world because in a social enterprise

the world because in a social enterprise

the world because in a social enterprise there is no need for a CSR department to

there is no need for a CSR department to

there is no need for a CSR department to do social or environmental good because

do social or environmental good because

do social or environmental good because in a social enterprise social

in a social enterprise social

in a social enterprise social environmental good is inherent in

environmental good is inherent in

environmental good is inherent in everything they do

everything they do

everything they do take for example Edgar and Joe’s Cafe a

take for example Edgar and Joe’s Cafe a

take for example Edgar and Joe’s Cafe a social enterprise of Goodwill Industries

social enterprise of Goodwill Industries

social enterprise of Goodwill Industries in Ontario Great Lakes where they are

in Ontario Great Lakes where they are

in Ontario Great Lakes where they are providing good food social support and

providing good food social support and

providing good food social support and helping to break down stigmas around

helping to break down stigmas around

helping to break down stigmas around mental illness

mental illness

mental illness they’re doing this to build up our most

they’re doing this to build up our most

they’re doing this to build up our most vulnerable now before I go in and talk a

vulnerable now before I go in and talk a

vulnerable now before I go in and talk a little bit more about what Edgar and

little bit more about what Edgar and

little bit more about what Edgar and Jose does and how they do it let’s take

Jose does and how they do it let’s take

Jose does and how they do it let’s take a look at how a traditional cafe could

a look at how a traditional cafe could

a look at how a traditional cafe could operate under the old model under the

operate under the old model under the

operate under the old model under the old model a cafe could look at donating

old model a cafe could look at donating

old model a cafe could look at donating some of its profits a la CSR to support

some of its profits a la CSR to support

some of its profits a la CSR to support and funds perhaps some mental health

and funds perhaps some mental health

and funds perhaps some mental health services provide some good food but

services provide some good food but

services provide some good food but remember we’re here today for

remember we’re here today for

remember we’re here today for accelerated evolution we’re here for the

accelerated evolution we’re here for the

accelerated evolution we’re here for the next evolution of business and that’s

next evolution of business and that’s

next evolution of business and that’s exactly what Edgar and Joe’s Cafe is

exactly what Edgar and Joe’s Cafe is

exactly what Edgar and Joe’s Cafe is where they’re creating good work while

where they’re creating good work while

where they’re creating good work while also providing mental health social

also providing mental health social

also providing mental health social support services breaking down stigma

support services breaking down stigma

support services breaking down stigma helping to lift up our most vulnerable

helping to lift up our most vulnerable

helping to lift up our most vulnerable and build better communities through

and build better communities through

and build better communities through business through business not charity

business through business not charity

business through business not charity but through business so how do they do

but through business so how do they do

but through business so how do they do it

it

it Edgar and Joe’s partners with goodwill

Edgar and Joe’s partners with goodwill

Edgar and Joe’s partners with goodwill Career Center as part of something

Career Center as part of something

Career Center as part of something called their hands-on hospitality

called their hands-on hospitality

called their hands-on hospitality program that trains employees and

program that trains employees and

program that trains employees and apprentices people particularly those

apprentices people particularly those

apprentices people particularly those who face barriers and prepares them for

who face barriers and prepares them for

who face barriers and prepares them for the food and you guessed it for the

the food and you guessed it for the

the food and you guessed it for the hospitality industry they do this while

hospitality industry they do this while

hospitality industry they do this while providing access to good food nutritious

providing access to good food nutritious

providing access to good food nutritious affordable all while providing a

affordable all while providing a

affordable all while providing a platform a platform for dialogue that

platform a platform for dialogue that

platform a platform for dialogue that showcases success stories and breaks

showcases success stories and breaks

showcases success stories and breaks down stigmas and changes the narrative

down stigmas and changes the narrative

down stigmas and changes the narrative around mental illness this is the next

around mental illness this is the next

around mental illness this is the next evolution of business where social and

evolution of business where social and

evolution of business where social and environmental values are in the DNA of

environmental values are in the DNA of

environmental values are in the DNA of the organization where it’s not practice

the organization where it’s not practice

the organization where it’s not practice sometimes or when it’s convenient when

sometimes or when it’s convenient when

sometimes or when it’s convenient when it’s profitable but all of the time so

it’s profitable but all of the time so

it’s profitable but all of the time so you might be wondering at this point all

you might be wondering at this point all

you might be wondering at this point all right Kevin this sounds great social and

right Kevin this sounds great social and

right Kevin this sounds great social and environmental values and good in the

environmental values and good in the

environmental values and good in the organization but what if I’m not at a

organization but what if I’m not at a

organization but what if I’m not at a new organization

new organization

new organization what if I’m at an established

what if I’m at an established

what if I’m at an established organization with long-standing values

organization with long-standing values

organization with long-standing values and practices you know what that is a

and practices you know what that is a

and practices you know what that is a good question Gary and to you I want to

good question Gary and to you I want to

good question Gary and to you I want to say social procurement what is social

say social procurement what is social

say social procurement what is social procurement I’m going to tell you an

procurement I’m going to tell you an

procurement I’m going to tell you an example or give you an example of a

example or give you an example of a

example or give you an example of a social enterprise but before let me set

social enterprise but before let me set

social enterprise but before let me set the stage for social procurement right

the stage for social procurement right

the stage for social procurement right now across the globe governments are

now across the globe governments are

now across the globe governments are investing billions of dollars in

investing billions of dollars in

investing billions of dollars in infrastructure there’s a unique

infrastructure there’s a unique

infrastructure there’s a unique opportunity for us to creatively deploy

opportunity for us to creatively deploy

opportunity for us to creatively deploy those funds to not just develop

those funds to not just develop

those funds to not just develop infrastructure but also to create decent

infrastructure but also to create decent

infrastructure but also to create decent work to build healthier livelihoods in

work to build healthier livelihoods in

work to build healthier livelihoods in social impact so psycho home this is a

social impact so psycho home this is a

social impact so psycho home this is a social enterprise that I’m proud to have

social enterprise that I’m proud to have

social enterprise that I’m proud to have helped to co-found and we heard that

helped to co-found and we heard that

helped to co-found and we heard that there’s a priority neighborhood here

there’s a priority neighborhood here

there’s a priority neighborhood here right here in a City of Toronto that

right here in a City of Toronto that

right here in a City of Toronto that needed some bike infrastructure but the

needed some bike infrastructure but the

needed some bike infrastructure but the community also faced other challenges

community also faced other challenges

community also faced other challenges around a lack of training and job

around a lack of training and job

around a lack of training and job opportunities so what did we do well

opportunities so what did we do well

opportunities so what did we do well first let’s take a look at the

first let’s take a look at the

first let’s take a look at the traditional procurement process normally

traditional procurement process normally

traditional procurement process normally what the city would do is they would go

what the city would do is they would go

what the city would do is they would go out and source what was in this case

out and source what was in this case

out and source what was in this case bike racks they would buy those

bike racks they would buy those

bike racks they would buy those externally and it would install in

externally and it would install in

externally and it would install in community not bad the community now has

community not bad the community now has

community not bad the community now has some bike racks but in doing it this way

some bike racks but in doing it this way

some bike racks but in doing it this way there’s a missed opportunity in that

there’s a missed opportunity in that

there’s a missed opportunity in that entire process itself so instead my team

entire process itself so instead my team

entire process itself so instead my team and I created a public-private

and I created a public-private

and I created a public-private partnership with labor where we hired

partnership with labor where we hired

partnership with labor where we hired and trained at-risk youth from the

and trained at-risk youth from the

and trained at-risk youth from the community to build it themselves more

community to build it themselves more

community to build it themselves more than just creating jobs now though we

than just creating jobs now though we

than just creating jobs now though we also engage the community in that

also engage the community in that

also engage the community in that process of designing the bike racks so

process of designing the bike racks so

process of designing the bike racks so that we have more than just functional

that we have more than just functional

that we have more than just functional bike racks like the not quite as

bike racks like the not quite as

bike racks like the not quite as exciting hoop bike racks we often see on

exciting hoop bike racks we often see on

exciting hoop bike racks we often see on the streets but art art that reflects

the streets but art art that reflects

the streets but art art that reflects the values and Heritage’s commune that

the values and Heritage’s commune that

the values and Heritage’s commune that reflects their aspirations we also

reflects their aspirations we also

reflects their aspirations we also worked with the community to see where

worked with the community to see where

worked with the community to see where those bike racks should best be located

those bike racks should best be located

those bike racks should best be located because who knows better than them who

because who knows better than them who

because who knows better than them who will be using it where it should go so

will be using it where it should go so

will be using it where it should go so you’re at an organization whether it’s a

you’re at an organization whether it’s a

you’re at an organization whether it’s a business a government not-for-profit you

business a government not-for-profit you

business a government not-for-profit you need goods and services why not innovate

need goods and services why not innovate

need goods and services why not innovate your procurement process for social

your procurement process for social

your procurement process for social impact say you have a meeting that needs

impact say you have a meeting that needs

impact say you have a meeting that needs to be catered why not use this as an

to be catered why not use this as an

to be catered why not use this as an opportunity to hire a catering company

opportunity to hire a catering company

opportunity to hire a catering company that employs newcomer women to cook food

that employs newcomer women to cook food

that employs newcomer women to cook food for their families and sells a surplus

for their families and sells a surplus

for their families and sells a surplus why not use this as an opportunity to

why not use this as an opportunity to

why not use this as an opportunity to hire a contractor who employs people who

hire a contractor who employs people who

hire a contractor who employs people who face barriers or why not use this as an

face barriers or why not use this as an

face barriers or why not use this as an opportunity to procure your supplies

opportunity to procure your supplies

opportunity to procure your supplies from a social enterprise because

from a social enterprise because

from a social enterprise because business is embedded into the fabric of

business is embedded into the fabric of

business is embedded into the fabric of our society why not

our society why not

our society why not harness it as a force for good why not

harness it as a force for good why not

harness it as a force for good why not harness our incredible abilities as the

harness our incredible abilities as the

harness our incredible abilities as the leaders and operators of business to

leaders and operators of business to

leaders and operators of business to solve climate change to fight hunger to

solve climate change to fight hunger to

solve climate change to fight hunger to advance the sustainable development

advance the sustainable development

advance the sustainable development goals social enterprise or social

goals social enterprise or social

goals social enterprise or social procurement these are things that are

procurement these are things that are

procurement these are things that are being done right now Edgar and Joe’s

being done right now Edgar and Joe’s

being done right now Edgar and Joe’s Cafe is doing it cycle home is doing it

Cafe is doing it cycle home is doing it

Cafe is doing it cycle home is doing it and this is something that I know I know

and this is something that I know I know

and this is something that I know I know you can do I know we can do it now let’s

you can do I know we can do it now let’s

you can do I know we can do it now let’s change the fabric of society together

change the fabric of society together

change the fabric of society together together let’s make business a force for

together let’s make business a force for

together let’s make business a force for good together let’s work towards a

good together let’s work towards a

good together let’s work towards a solution on some of our world’s most

solution on some of our world’s most

solution on some of our world’s most entrenched challenges and together let’s

entrenched challenges and together let’s

entrenched challenges and together let’s build a world that leaves no one behind

build a world that leaves no one behind

build a world that leaves no one behind so how will you change the world thank

so how will you change the world thank

so how will you change the world thank you

you

you you

”

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