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How to be a Verb | Adam Garcia | TEDxPortland


hey Portland it said that language is

hey Portland it said that language is the main thing that separates man from

the main thing that separates man from

the main thing that separates man from animal we name things to give them a

animal we name things to give them a

animal we name things to give them a relationship to us and to give them a

relationship to us and to give them a

relationship to us and to give them a relationship to us as well

relationship to us as well

relationship to us as well words solidify what is abstract and the

words solidify what is abstract and the

words solidify what is abstract and the boundaries the definitions of a word are

boundaries the definitions of a word are

boundaries the definitions of a word are kind of what a thing is and a thing

kind of what a thing is and a thing

kind of what a thing is and a thing isn’t we all know the power of words to

isn’t we all know the power of words to

isn’t we all know the power of words to hurt and heal whether in a tweet or

hurt and heal whether in a tweet or

hurt and heal whether in a tweet or face-to-face and paint being aware of

face-to-face and paint being aware of

face-to-face and paint being aware of the words that we use with others is

the words that we use with others is

the words that we use with others is more important now than than ever but

more important now than than ever but

more important now than than ever but sometimes we forget about the words that

sometimes we forget about the words that

sometimes we forget about the words that we use when we define ourselves and talk

we use when we define ourselves and talk

we use when we define ourselves and talk about ourselves and our aspirations and

about ourselves and our aspirations and

about ourselves and our aspirations and I’m gonna talk a little bit about not

I’m gonna talk a little bit about not

I’m gonna talk a little bit about not only how language shapes our perspective

only how language shapes our perspective

only how language shapes our perspective of the world but also how maybe we can

of the world but also how maybe we can

of the world but also how maybe we can use words to define and even reframe our

use words to define and even reframe our

use words to define and even reframe our own lives I’m not a linguist first of

own lives I’m not a linguist first of

own lives I’m not a linguist first of all I’m not an English scholar I’m a

all I’m not an English scholar I’m a

all I’m not an English scholar I’m a designer and an artist here in Portland

designer and an artist here in Portland

designer and an artist here in Portland but I’ve been telling stories since I

but I’ve been telling stories since I

but I’ve been telling stories since I was a little kid initially via games

was a little kid initially via games

was a little kid initially via games like Dungeons & Dragons in which we

like Dungeons & Dragons in which we

like Dungeons & Dragons in which we create these vast collaborative

create these vast collaborative

create these vast collaborative narratives as a group

narratives as a group

narratives as a group literally world building with words

literally world building with words

literally world building with words literally later on I immersed myself in

literally later on I immersed myself in

literally later on I immersed myself in hip-hop culture as a dancer and a

hip-hop culture as a dancer and a

hip-hop culture as a dancer and a graffiti writer and a rapper and that

graffiti writer and a rapper and that

graffiti writer and a rapper and that was a world of this kind of active

was a world of this kind of active

was a world of this kind of active character creation it was myth-making

character creation it was myth-making

character creation it was myth-making through music and language like David

through music and language like David

through music and language like David said I currently host the spelling bee

said I currently host the spelling bee

said I currently host the spelling bee here in town for the last six years in

here in town for the last six years in

here in town for the last six years in which we use language as a basis for

which we use language as a basis for

which we use language as a basis for participation and play I run an

participation and play I run an

participation and play I run an etymology blog which visualizes the

etymology blog which visualizes the

etymology blog which visualizes the history of words and I even recently

history of words and I even recently

history of words and I even recently started working on my own constructed a

started working on my own constructed a

started working on my own constructed a fictional language just for fun of

fictional language just for fun of

fictional language just for fun of course I’ve always been building worlds

course I’ve always been building worlds

course I’ve always been building worlds with words but only recently have I

with words but only recently have I

with words but only recently have I started to think about how I can change

started to think about how I can change

started to think about how I can change my life with words to give a little

my life with words to give a little

my life with words to give a little context for the last 15 years as a

context for the last 15 years as a

context for the last 15 years as a designer I’ve worked in the music

designer I’ve worked in the music

designer I’ve worked in the music industry at agencies freelance most

industry at agencies freelance most

industry at agencies freelance most recently at a big company which I left

recently at a big company which I left

recently at a big company which I left in 2012

in 2012

in 2012 to start my own business my own agency

to start my own business my own agency

to start my own business my own agency because that’s what I thought that

because that’s what I thought that

because that’s what I thought that designers like me were supposed to do I

designers like me were supposed to do I

designers like me were supposed to do I had made a model off of what I saw the

had made a model off of what I saw the

had made a model off of what I saw the people that I looked up to doing and

people that I looked up to doing and

people that I looked up to doing and many of my peers that I was trying to

many of my peers that I was trying to

many of my peers that I was trying to keep up with many of whom are human

keep up with many of whom are human

keep up with many of whom are human today whom are here today and I realized

today whom are here today and I realized

today whom are here today and I realized that I was chasing a dream that wasn’t

that I was chasing a dream that wasn’t

that I was chasing a dream that wasn’t even really my dream at all after a

even really my dream at all after a

even really my dream at all after a couple years into my business I started

couple years into my business I started

couple years into my business I started to get stressed beyond belief and

to get stressed beyond belief and

to get stressed beyond belief and overwhelmed and like many of us can

overwhelmed and like many of us can

overwhelmed and like many of us can probably relate to I had trouble asking

probably relate to I had trouble asking

probably relate to I had trouble asking for help I kind of broke down although

for help I kind of broke down although

for help I kind of broke down although the business was technically going well

the business was technically going well

the business was technically going well it just wasn’t for me when it came to

it just wasn’t for me when it came to

it just wasn’t for me when it came to the stuff that I was doing with the

the stuff that I was doing with the

the stuff that I was doing with the business exactly I transitioned back to

business exactly I transitioned back to

business exactly I transitioned back to it just being me from having employees

it just being me from having employees

it just being me from having employees and as I started to pick up the pieces

and as I started to pick up the pieces

and as I started to pick up the pieces and figure out what’s next I became

and figure out what’s next I became

and figure out what’s next I became obsessed with words I started writing I

obsessed with words I started writing I

obsessed with words I started writing I started reading philosophy and

started reading philosophy and

started reading philosophy and philosophy of language in particular and

philosophy of language in particular and

philosophy of language in particular and I had some breakthroughs and the first

I had some breakthroughs and the first

I had some breakthroughs and the first breakthrough I had was to stop chasing

breakthrough I had was to stop chasing

breakthrough I had was to stop chasing my dream

my dream

my dream let me explain so chase your dreams is

let me explain so chase your dreams is

let me explain so chase your dreams is something that we hear all the time

something that we hear all the time

something that we hear all the time especially as English speakers you may

especially as English speakers you may

especially as English speakers you may have have you may have the phrase pinned

have have you may have the phrase pinned

have have you may have the phrase pinned up above your desk at work on the wall

up above your desk at work on the wall

up above your desk at work on the wall of your bedroom

of your bedroom

of your bedroom it’s an incredible sentiment I’ve never

it’s an incredible sentiment I’ve never

it’s an incredible sentiment I’ve never been one to hang my hat on these kind of

been one to hang my hat on these kind of

been one to hang my hat on these kind of motivational phrases in general but as I

motivational phrases in general but as I

motivational phrases in general but as I started to learn more about language it

started to learn more about language it

started to learn more about language it changed the way I think about platitudes

changed the way I think about platitudes

changed the way I think about platitudes and the ubiquity of these kind of

and the ubiquity of these kind of

and the ubiquity of these kind of platitudes there’s this book it’s called

platitudes there’s this book it’s called

platitudes there’s this book it’s called metaphors we live by by linguist George

metaphors we live by by linguist George

metaphors we live by by linguist George Lakoff and Mark Johnson and in it they

Lakoff and Mark Johnson and in it they

Lakoff and Mark Johnson and in it they propose metaphor as the building blocks

propose metaphor as the building blocks

propose metaphor as the building blocks of how we use language itself and

of how we use language itself and

of how we use language itself and therefore how we understand the world

therefore how we understand the world

therefore how we understand the world the foundations of how we speak are

the foundations of how we speak are

the foundations of how we speak are metaphoric not just metaphors like what

metaphoric not just metaphors like what

metaphoric not just metaphors like what you hear in love songs or ideas of

you hear in love songs or ideas of

you hear in love songs or ideas of simile an analogy but the actual make up

simile an analogy but the actual make up

simile an analogy but the actual make up of the words that we use every single

of the words that we use every single

of the words that we use every single day there’s this theory it’s called the

day there’s this theory it’s called the

day there’s this theory it’s called the embodied cognition theory it states that

embodied cognition theory it states that

embodied cognition theory it states that the way that we

the way that we

the way that we the fact that we are actually human

the fact that we are actually human

the fact that we are actually human beings in bodies in space shapes the way

beings in bodies in space shapes the way

beings in bodies in space shapes the way that we view the world as infants trying

that we view the world as infants trying

that we view the world as infants trying to put food into our mouths are toggled

to put food into our mouths are toggled

to put food into our mouths are toggled to our mothers as hunter-gatherers

to our mothers as hunter-gatherers

to our mothers as hunter-gatherers trying to survive in the wild in a

trying to survive in the wild in a

trying to survive in the wild in a primeval forest the way we exist in the

primeval forest the way we exist in the

primeval forest the way we exist in the world in space shapes the way we view it

world in space shapes the way we view it

world in space shapes the way we view it now think of the words that we use all

now think of the words that we use all

now think of the words that we use all the time and how they kind of reinforce

the time and how they kind of reinforce

the time and how they kind of reinforce these ideas for example when we talk

these ideas for example when we talk

these ideas for example when we talk about feelings or the mind that these

about feelings or the mind that these

about feelings or the mind that these kind of concepts we often talk about

kind of concepts we often talk about

kind of concepts we often talk about things being inside or outside of us I’m

things being inside or outside of us I’m

things being inside or outside of us I’m in love with her that went over my head

in love with her that went over my head

in love with her that went over my head I’m feeling a little out of it today

I’m feeling a little out of it today

I’m feeling a little out of it today and when we try to conceptualize time

and when we try to conceptualize time

and when we try to conceptualize time for example we talk about events being

for example we talk about events being

for example we talk about events being literally in front of or behind us I’m

literally in front of or behind us I’m

literally in front of or behind us I’m looking forward to the after party

looking forward to the after party

looking forward to the after party things were better back when there were

things were better back when there were

things were better back when there were more record stores but but chasing your

more record stores but but chasing your

more record stores but but chasing your dreams following your bliss the pursuit

dreams following your bliss the pursuit

dreams following your bliss the pursuit of happiness all in this search for

of happiness all in this search for

of happiness all in this search for meaning think about those words chasing

meaning think about those words chasing

meaning think about those words chasing pursuing following these words have this

pursuing following these words have this

pursuing following these words have this kind of survival based idea right there

kind of survival based idea right there

kind of survival based idea right there they propose a predator-prey

they propose a predator-prey

they propose a predator-prey relationship two concepts that we create

relationship two concepts that we create

relationship two concepts that we create ourselves dreams in happiness those are

ourselves dreams in happiness those are

ourselves dreams in happiness those are things that we realize we make real

things that we realize we make real

things that we realize we make real ourselves but not creatures that hide in

ourselves but not creatures that hide in

ourselves but not creatures that hide in the bushes that we go and catch with a

the bushes that we go and catch with a

the bushes that we go and catch with a net I know it’s all semantics and that

net I know it’s all semantics and that

net I know it’s all semantics and that it’s literally semantics and that that

it’s literally semantics and that that

it’s literally semantics and that that these phrases become culturally accepted

these phrases become culturally accepted

these phrases become culturally accepted and become socially accepted they become

and become socially accepted they become

and become socially accepted they become cliche and perhaps the metaphoric roots

cliche and perhaps the metaphoric roots

cliche and perhaps the metaphoric roots those foundations aren’t important at

those foundations aren’t important at

those foundations aren’t important at all as long as we learn how to

all as long as we learn how to

all as long as we learn how to positively apply them to our lives

positively apply them to our lives

positively apply them to our lives totally get that but I found that by

totally get that but I found that by

totally get that but I found that by being more conscious of the words that

being more conscious of the words that

being more conscious of the words that we use when we talk about those ideas of

we use when we talk about those ideas of

we use when we talk about those ideas of dreams and aspirations and hopes that

dreams and aspirations and hopes that

dreams and aspirations and hopes that maybe we can be more active in the way

maybe we can be more active in the way

maybe we can be more active in the way that we make meaning in our own lives as

that we make meaning in our own lives as

that we make meaning in our own lives as human beings so for example take the

human beings so for example take the

human beings so for example take the term human being I love that term human

term human being I love that term human

term human being I love that term human a noun being a verb

a noun being a verb

a noun being a verb the idea of something thought of as a

the idea of something thought of as a

the idea of something thought of as a noun suddenly made verb so powerful I

noun suddenly made verb so powerful I

noun suddenly made verb so powerful I like to think that I’m a verb active

like to think that I’m a verb active

like to think that I’m a verb active dynamic evolving right how many of you

dynamic evolving right how many of you

dynamic evolving right how many of you have ever had to write your own personal

have ever had to write your own personal

have ever had to write your own personal bio for a resume or a website yeah

bio for a resume or a website yeah

bio for a resume or a website yeah sucks right yeah having to define your

sucks right yeah having to define your

sucks right yeah having to define your whole life in a paragraph it’s great

whole life in a paragraph it’s great

whole life in a paragraph it’s great no it’s daunting I recently was speaking

no it’s daunting I recently was speaking

no it’s daunting I recently was speaking to a class of soon-to-be graduates about

to a class of soon-to-be graduates about

to a class of soon-to-be graduates about writing their own personal BIOS as I

writing their own personal BIOS as I

writing their own personal BIOS as I walked in the room I met 15 petrified

walked in the room I met 15 petrified

walked in the room I met 15 petrified faces staring back at me

faces staring back at me

faces staring back at me not literally they were scared to even

not literally they were scared to even

not literally they were scared to even start the process and the task of

start the process and the task of

start the process and the task of defining yourself especially as a fresh

defining yourself especially as a fresh

defining yourself especially as a fresh graduate is incredibly scary it’s this

graduate is incredibly scary it’s this

graduate is incredibly scary it’s this transformation of role from student to

transformation of role from student to

transformation of role from student to whatever it is that you are next the

whatever it is that you are next the

whatever it is that you are next the point of consolation I have for them

point of consolation I have for them

point of consolation I have for them however is that we change we’re supposed

however is that we change we’re supposed

however is that we change we’re supposed to change we’re supposed to be the

to change we’re supposed to be the

to change we’re supposed to be the different different people today than we

different different people today than we

different different people today than we were yesterday

were yesterday

were yesterday and your BIOS could and should evolve as

and your BIOS could and should evolve as

and your BIOS could and should evolve as well philosopher Gil Duluth states that

well philosopher Gil Duluth states that

well philosopher Gil Duluth states that being is nothing more than a momentary

being is nothing more than a momentary

being is nothing more than a momentary freezing of the infinite process of

freezing of the infinite process of

freezing of the infinite process of becoming I think that means that you can

becoming I think that means that you can

becoming I think that means that you can update your bio tomorrow it’s translated

update your bio tomorrow it’s translated

update your bio tomorrow it’s translated back to human being so I had this idea

back to human being so I had this idea

back to human being so I had this idea that if human being can be a verb if I’m

that if human being can be a verb if I’m

that if human being can be a verb if I’m going to position it as such perhaps my

going to position it as such perhaps my

going to position it as such perhaps my creative studio itself could be more

creative studio itself could be more

creative studio itself could be more verb like just as dynamic and active and

verb like just as dynamic and active and

verb like just as dynamic and active and evolving my creative studio being the

evolving my creative studio being the

evolving my creative studio being the sum of all of my creative activity in

sum of all of my creative activity in

sum of all of my creative activity in the world human being studio doing

the world human being studio doing

the world human being studio doing sounds weird here meow if I’m being then

sounds weird here meow if I’m being then

sounds weird here meow if I’m being then doing all the things that we do that

doing all the things that we do that

doing all the things that we do that affect our world

affect our world

affect our world having this idea started to make this

having this idea started to make this

having this idea started to make this kind of personal framework towards being

kind of personal framework towards being

kind of personal framework towards being this kind of personal approach and using

this kind of personal approach and using

this kind of personal approach and using the terms active doing and passive doing

the terms active doing and passive doing

the terms active doing and passive doing using more words to create these kind of

using more words to create these kind of

using more words to create these kind of orientation towards being for myself I

orientation towards being for myself I

orientation towards being for myself I started to make this conceptual map

started to make this conceptual map

started to make this conceptual map based on these two ideas so active doing

based on these two ideas so active doing

based on these two ideas so active doing is what we commonly think of as making

is what we commonly think of as making

is what we commonly think of as making things it’s working collaborating with

things it’s working collaborating with

things it’s working collaborating with others drawing writing it’s tangible its

others drawing writing it’s tangible its

others drawing writing it’s tangible its output passive doing therefore is

output passive doing therefore is

output passive doing therefore is everything else its input but always

everything else its input but always

everything else its input but always oriented towards action to me passive

oriented towards action to me passive

oriented towards action to me passive doing is it’s the kind of application

doing is it’s the kind of application

doing is it’s the kind of application and synthesis of the constant input

and synthesis of the constant input

and synthesis of the constant input around us at all times with intention it

around us at all times with intention it

around us at all times with intention it means thinking means being curious

means thinking means being curious

means thinking means being curious paying attention to everything no matter

paying attention to everything no matter

paying attention to everything no matter how seemingly irrelevant or superfluous

how seemingly irrelevant or superfluous

how seemingly irrelevant or superfluous as everything must have relative meaning

as everything must have relative meaning

as everything must have relative meaning which can be unfolded if you just try

which can be unfolded if you just try

which can be unfolded if you just try and I use that term unfolding

and I use that term unfolding

and I use that term unfolding intentionally I love that term unfolding

intentionally I love that term unfolding

intentionally I love that term unfolding to me unfolding is approaching

to me unfolding is approaching

to me unfolding is approaching everything as if it has more than one

everything as if it has more than one

everything as if it has more than one dimension

dimension

dimension nothing is basic it means that

nothing is basic it means that

nothing is basic it means that everything matters using these kind of

everything matters using these kind of

everything matters using these kind of terms

terms

terms I’ve reframed and redefined my life in a

I’ve reframed and redefined my life in a

I’ve reframed and redefined my life in a way that that has made me more open and

way that that has made me more open and

way that that has made me more open and although I may not be happier per se I’m

although I may not be happier per se I’m

although I may not be happier per se I’m definitely more present and engaged than

definitely more present and engaged than

definitely more present and engaged than I’ve ever been in my life not chasing

I’ve ever been in my life not chasing

I’ve ever been in my life not chasing but doing we are not the same people we

but doing we are not the same people we

but doing we are not the same people we were yesterday you’re not gonna be the

were yesterday you’re not gonna be the

were yesterday you’re not gonna be the same person you are tomorrow maybe by

same person you are tomorrow maybe by

same person you are tomorrow maybe by thinking about the words that you use

thinking about the words that you use

thinking about the words that you use you can reframe yourself and not be

you can reframe yourself and not be

you can reframe yourself and not be other people’s ideas of what you’re

other people’s ideas of what you’re

other people’s ideas of what you’re supposed to be and maybe by thinking

supposed to be and maybe by thinking

supposed to be and maybe by thinking about the words they use to define

about the words they use to define

about the words they use to define yourself you can reframe your life as I

yourself you can reframe your life as I

yourself you can reframe your life as I have mine you’re you’re a human being be

have mine you’re you’re a human being be

have mine you’re you’re a human being be a verb we define yourself unfold your

a verb we define yourself unfold your

a verb we define yourself unfold your world

”

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