[Music] or now blend all right we need a lot of
or now blend all right we need a lot of
or now blend all right we need a lot of energy but of course first we have to
energy but of course first we have to
energy but of course first we have to store for selfie so on the count of
store for selfie so on the count of
store for selfie so on the count of three give it up okay one two three oh
three give it up okay one two three oh
three give it up okay one two three oh all right
all right
all right thank you so much for having me this is
thank you so much for having me this is
thank you so much for having me this is a real treat my name is Steven Moffat
a real treat my name is Steven Moffat
a real treat my name is Steven Moffat ADA and I’m here to talk to you about
ADA and I’m here to talk to you about
ADA and I’m here to talk to you about achieving escape velocity in your career
achieving escape velocity in your career
achieving escape velocity in your career so quick show of hands who here is a
so quick show of hands who here is a
so quick show of hands who here is a millennial raise your hand all right we
millennial raise your hand all right we
millennial raise your hand all right we got easily more than 60% of the audience
got easily more than 60% of the audience
got easily more than 60% of the audience being Millennials sadly I am no longer
being Millennials sadly I am no longer
being Millennials sadly I am no longer millennial I’ve aged out I’m old but I’m
millennial I’ve aged out I’m old but I’m
millennial I’ve aged out I’m old but I’m not this old but I am older and I think
not this old but I am older and I think
not this old but I am older and I think it’s really important to take the time
it’s really important to take the time
it’s really important to take the time to think about the impact that you will
to think about the impact that you will
to think about the impact that you will have over the arc of your career because
have over the arc of your career because
have over the arc of your career because at some point all of us will be that old
at some point all of us will be that old
at some point all of us will be that old and you’ll have to look in the mirror
and you’ll have to look in the mirror
and you’ll have to look in the mirror and think about what impact have you had
and think about what impact have you had
and think about what impact have you had with your time and I love the word
with your time and I love the word
with your time and I love the word impact it’s a very powerful concept and
impact it’s a very powerful concept and
impact it’s a very powerful concept and when I think about who has had the most
when I think about who has had the most
when I think about who has had the most impact on me growing up I think about my
impact on me growing up I think about my
impact on me growing up I think about my parents like most of us your mom and dad
parents like most of us your mom and dad
parents like most of us your mom and dad probably had some of the most important
probably had some of the most important
probably had some of the most important impact on your life and so these are my
impact on your life and so these are my
impact on your life and so these are my folks they had a huge amount of impact
folks they had a huge amount of impact
folks they had a huge amount of impact in lots of different ways one way was
in lots of different ways one way was
in lots of different ways one way was having impact maybe I’m like Halloween
having impact maybe I’m like Halloween
having impact maybe I’m like Halloween costumes this is me I would not be a
costumes this is me I would not be a
costumes this is me I would not be a mariachi singer for Halloween this year
mariachi singer for Halloween this year
mariachi singer for Halloween this year but they also had impact in teaching
but they also had impact in teaching
but they also had impact in teaching really valuable lessons and one of the
really valuable lessons and one of the
really valuable lessons and one of the most important lessons was teaching me
most important lessons was teaching me
most important lessons was teaching me to ask the question how can I help and
to ask the question how can I help and
to ask the question how can I help and when you think about that that is
when you think about that that is
when you think about that that is actually one of the key questions to ask
actually one of the key questions to ask
actually one of the key questions to ask in life I learned that how can I help to
in life I learned that how can I help to
in life I learned that how can I help to ask to my family my community and I’ve
ask to my family my community and I’ve
ask to my family my community and I’ve carried that with me in the workplace
carried that with me in the workplace
carried that with me in the workplace with my team and with my company and
with my team and with my company and
with my team and with my company and when he take a step back I also learned
when he take a step back I also learned
when he take a step back I also learned that this was an incredible principle
that this was an incredible principle
that this was an incredible principle that my parents taught to me but
that my parents taught to me but
that my parents taught to me but unfortunately my parents are no longer
unfortunately my parents are no longer
unfortunately my parents are no longer with
with
with my dad passed away six years ago and
my dad passed away six years ago and
my dad passed away six years ago and actually be almost the one-year
actually be almost the one-year
actually be almost the one-year anniversary of my mother passing she
anniversary of my mother passing she
anniversary of my mother passing she passed last November and so I learned
passed last November and so I learned
passed last November and so I learned another lesson that life is short
another lesson that life is short
another lesson that life is short but when you really think about impact
but when you really think about impact
but when you really think about impact these are the kind of things that really
these are the kind of things that really
these are the kind of things that really matter what did you learn from your
matter what did you learn from your
matter what did you learn from your parents from those around you how did
parents from those around you how did
parents from those around you how did they help you and how are you helping
they help you and how are you helping
they help you and how are you helping others so when you think about it
others so when you think about it
others so when you think about it impact is where I spend a lot of my time
impact is where I spend a lot of my time
impact is where I spend a lot of my time this is my son Sebastiaan he’s two years
this is my son Sebastiaan he’s two years
this is my son Sebastiaan he’s two years old and I have a baby girl on the way my
old and I have a baby girl on the way my
old and I have a baby girl on the way my wife is pregnant we’re having a daughter
wife is pregnant we’re having a daughter
wife is pregnant we’re having a daughter in January super excited she’s doing all
in January super excited she’s doing all
in January super excited she’s doing all the work I’m not doing that much it’s
the work I’m not doing that much it’s
the work I’m not doing that much it’s all my wife but I think about the impact
all my wife but I think about the impact
all my wife but I think about the impact that I could have in his life and what
that I could have in his life and what
that I could have in his life and what am I going to teach him and so life
am I going to teach him and so life
am I going to teach him and so life truly is about impact and so often we’re
truly is about impact and so often we’re
truly is about impact and so often we’re focused on all this day-to-day BS but we
focused on all this day-to-day BS but we
focused on all this day-to-day BS but we forget where is it that we really want
forget where is it that we really want
forget where is it that we really want to go what do you want to do if our time
to go what do you want to do if our time
to go what do you want to do if our time what kind of impact do we want to have
what kind of impact do we want to have
what kind of impact do we want to have in life and so I invite all of you to
in life and so I invite all of you to
in life and so I invite all of you to think about that today is day one every
think about that today is day one every
think about that today is day one every day that you wake up is actually day one
day that you wake up is actually day one
day that you wake up is actually day one and when you think about it this is
and when you think about it this is
and when you think about it this is exactly the kind of thinking that led to
exactly the kind of thinking that led to
exactly the kind of thinking that led to Jeff Bezos starting Amazon you know Jeff
Jeff Bezos starting Amazon you know Jeff
Jeff Bezos starting Amazon you know Jeff Bezos had something called the regret
Bezos had something called the regret
Bezos had something called the regret minimization framework a really fancy
minimization framework a really fancy
minimization framework a really fancy term to basically talk about hay in X
term to basically talk about hay in X
term to basically talk about hay in X number of years well I regret not doing
number of years well I regret not doing
number of years well I regret not doing this thing whatever this is and if the
this thing whatever this is and if the
this thing whatever this is and if the answer is yes you should go do it if the
answer is yes you should go do it if the
answer is yes you should go do it if the answer is no don’t do it
answer is no don’t do it
answer is no don’t do it pretty simple framework but he used this
pretty simple framework but he used this
pretty simple framework but he used this framework to answer a key question
framework to answer a key question
framework to answer a key question because he was at a hedge fund making a
because he was at a hedge fund making a
because he was at a hedge fund making a lot of money in New York and he was
lot of money in New York and he was
lot of money in New York and he was successful but he wasn’t fulfilled he
successful but he wasn’t fulfilled he
successful but he wasn’t fulfilled he didn’t feel like he was having impact
didn’t feel like he was having impact
didn’t feel like he was having impact and so this is a very powerful framework
and so this is a very powerful framework
and so this is a very powerful framework for you to think about how to have
for you to think about how to have
for you to think about how to have impact in life not just your personal
impact in life not just your personal
impact in life not just your personal life but also your professional life and
life but also your professional life and
life but also your professional life and that’s what I’ll talk to you about today
that’s what I’ll talk to you about today
that’s what I’ll talk to you about today when you think about it there really is
when you think about it there really is
when you think about it there really is no playbook for your career everyone has
no playbook for your career everyone has
no playbook for your career everyone has a playbook whether it’s some sports and
a playbook whether it’s some sports and
a playbook whether it’s some sports and all these different fields but when it
all these different fields but when it
all these different fields but when it comes to your career there truly is no
comes to your career there truly is no
comes to your career there truly is no playbook
playbook
playbook and I found that frustrating when I was
and I found that frustrating when I was
and I found that frustrating when I was you know kind of entering the workforce
you know kind of entering the workforce
you know kind of entering the workforce I thought I was gonna find a Yoda I’m
I thought I was gonna find a Yoda I’m
I thought I was gonna find a Yoda I’m gonna find this wise all the person
gonna find this wise all the person
gonna find this wise all the person who’s gonna teach me everything guess
who’s gonna teach me everything guess
who’s gonna teach me everything guess what there was no Yoda
what there was no Yoda
what there was no Yoda it’s a very sad moment but understanding
it’s a very sad moment but understanding
it’s a very sad moment but understanding the power of impact you actually don’t
the power of impact you actually don’t
the power of impact you actually don’t have that much time there are a core
have that much time there are a core
have that much time there are a core number of years that you can have impact
number of years that you can have impact
number of years that you can have impact and the sooner that you realize how to
and the sooner that you realize how to
and the sooner that you realize how to have the most amount of impact in the
have the most amount of impact in the
have the most amount of impact in the earliest part of your career the higher
earliest part of your career the higher
earliest part of your career the higher the law that you have to actually
the law that you have to actually
the law that you have to actually achieve what I call a scape velocity so
achieve what I call a scape velocity so
achieve what I call a scape velocity so what does escape velocity let’s have a
what does escape velocity let’s have a
what does escape velocity let’s have a little refresher you know this is a term
little refresher you know this is a term
little refresher you know this is a term that’s used in physics you know the
that’s used in physics you know the
that’s used in physics you know the minimum speed needed for an object to
minimum speed needed for an object to
minimum speed needed for an object to break free from the gravitational
break free from the gravitational
break free from the gravitational attraction of a massive body that’s a
attraction of a massive body that’s a
attraction of a massive body that’s a great concept for physics it’s also a
great concept for physics it’s also a
great concept for physics it’s also a great concept for your career let’s just
great concept for your career let’s just
great concept for your career let’s just change some of the words
change some of the words
change some of the words let’s move object to you and the massive
let’s move object to you and the massive
let’s move object to you and the massive body or it depends what’s holding you
body or it depends what’s holding you
body or it depends what’s holding you back
back
back maybe it’s your company where you are
maybe it’s your company where you are
maybe it’s your company where you are today could potentially be holding you
today could potentially be holding you
today could potentially be holding you back from having impact and achieving
back from having impact and achieving
back from having impact and achieving escape velocity
escape velocity
escape velocity maybe it’s the haters a lot of haters
maybe it’s the haters a lot of haters
maybe it’s the haters a lot of haters out there haters gonna hate but guess
out there haters gonna hate but guess
out there haters gonna hate but guess what maybe it’s you maybe it’s your ego
what maybe it’s you maybe it’s your ego
what maybe it’s you maybe it’s your ego when a comic-book reference therefore
when a comic-book reference therefore
when a comic-book reference therefore those geeks out there
those geeks out there
those geeks out there represent
represent
represent maybe your ego is holding you back and
maybe your ego is holding you back and
maybe your ego is holding you back and when you think about it if it’s all
when you think about it if it’s all
when you think about it if it’s all about impact you need to think about how
about impact you need to think about how
about impact you need to think about how you have to be a hundred percent
you have to be a hundred percent
you have to be a hundred percent accountable for your actions the only
accountable for your actions the only
accountable for your actions the only thing that you could control is you so
thing that you could control is you so
thing that you could control is you so control that controllable control you
control that controllable control you
control that controllable control you what does that mean you need to really
what does that mean you need to really
what does that mean you need to really be accountable for how you define
be accountable for how you define
be accountable for how you define yourself so take a step back come back
yourself so take a step back come back
yourself so take a step back come back to impact I think about the course of my
to impact I think about the course of my
to impact I think about the course of my 20 plus years in business I started my
20 plus years in business I started my
20 plus years in business I started my career in finance thanks to this
career in finance thanks to this
career in finance thanks to this wonderful program called sponsors for
wonderful program called sponsors for
wonderful program called sponsors for educational opportunity and I would not
educational opportunity and I would not
educational opportunity and I would not be here today for was not for SEO but
be here today for was not for SEO but
be here today for was not for SEO but that started me in finance but that was
that started me in finance but that was
that started me in finance but that was not where my passion was that’s not
not where my passion was that’s not
not where my passion was that’s not where I wanted to have impact and
where I wanted to have impact and
where I wanted to have impact and adventure I work in technology I worked
adventure I work in technology I worked
adventure I work in technology I worked in media and today I’m the chief
in media and today I’m the chief
in media and today I’m the chief marketing communications officer for an
marketing communications officer for an
marketing communications officer for an amazing AI artificial intelligence
amazing AI artificial intelligence
amazing AI artificial intelligence technology company called Quantcast
technology company called Quantcast
technology company called Quantcast where we’re trying to help unlock
where we’re trying to help unlock
where we’re trying to help unlock creativity and help brands grow in this
creativity and help brands grow in this
creativity and help brands grow in this AI era that’s upon us but if you think
AI era that’s upon us but if you think
AI era that’s upon us but if you think about it it was very clear and I didn’t
about it it was very clear and I didn’t
about it it was very clear and I didn’t know it at the time but I was defining
know it at the time but I was defining
know it at the time but I was defining the job I did not look the job to find
the job I did not look the job to find
the job I did not look the job to find me think about that you get to define
me think about that you get to define
me think about that you get to define the job don’t let the job to fine you
the job don’t let the job to fine you
the job don’t let the job to fine you when you think about this playbook I
when you think about this playbook I
when you think about this playbook I want everyone here to think about how
want everyone here to think about how
want everyone here to think about how are you achieving escape velocity when
are you achieving escape velocity when
are you achieving escape velocity when you do in these impact years think about
you do in these impact years think about
you do in these impact years think about your 20s for all those Millennials that
your 20s for all those Millennials that
your 20s for all those Millennials that were in the audience your 20s are really
were in the audience your 20s are really
were in the audience your 20s are really the work hard years guess what these are
the work hard years guess what these are
the work hard years guess what these are the years where you want to get that
the years where you want to get that
the years where you want to get that first opportunity you want to work
first opportunity you want to work
first opportunity you want to work really hard you want to get recognized
really hard you want to get recognized
really hard you want to get recognized that’s the key in their 20s doesn’t
that’s the key in their 20s doesn’t
that’s the key in their 20s doesn’t matter what it is get the opportunity
matter what it is get the opportunity
matter what it is get the opportunity and while you’re at it get someone to
and while you’re at it get someone to
and while you’re at it get someone to advise you under things that you should
advise you under things that you should
advise you under things that you should be doing to unlock your potential get
be doing to unlock your potential get
be doing to unlock your potential get some mentors that actually can find and
some mentors that actually can find and
some mentors that actually can find and who tell them the good the bad and the
who tell them the good the bad and the
who tell them the good the bad and the ugly too it’s really important just to
ugly too it’s really important just to
ugly too it’s really important just to kind of work hard and make sure that you
kind of work hard and make sure that you
kind of work hard and make sure that you actually have someone giving you good
actually have someone giving you good
actually have someone giving you good counsel but then you get to your 30s and
counsel but then you get to your 30s and
counsel but then you get to your 30s and this is actually where a lot of people
this is actually where a lot of people
this is actually where a lot of people start to go sideways in their careers
start to go sideways in their careers
start to go sideways in their careers maybe you’re going sideways right now
maybe you’re going sideways right now
maybe you’re going sideways right now I think of this as the Bermuda Triangle
I think of this as the Bermuda Triangle
I think of this as the Bermuda Triangle years right because again there’s no
years right because again there’s no
years right because again there’s no playbook so how do you break out how do
playbook so how do you break out how do
playbook so how do you break out how do you have impact how are you achieving
you have impact how are you achieving
you have impact how are you achieving escape velocity
escape velocity
escape velocity there’s no Yoda these are the really
there’s no Yoda these are the really
there’s no Yoda these are the really hard years and they make or break
hard years and they make or break
hard years and they make or break careers and so when you think about it
careers and so when you think about it
careers and so when you think about it you’ve been now working in an office for
you’ve been now working in an office for
you’ve been now working in an office for a long time and now it may appear that
a long time and now it may appear that
a long time and now it may appear that you’re actually like in that TV show the
you’re actually like in that TV show the
you’re actually like in that TV show the office it’s kind of depressing time to
office it’s kind of depressing time to
office it’s kind of depressing time to make the donuts you’re just going
make the donuts you’re just going
make the donuts you’re just going through the same routine but this is
through the same routine but this is
through the same routine but this is actually critical because in your 30s
actually critical because in your 30s
actually critical because in your 30s you go from being a generalist and you
you go from being a generalist and you
you go from being a generalist and you actually need to develop a discipline a
actually need to develop a discipline a
actually need to develop a discipline a specialty you need to become the expert
specialty you need to become the expert
specialty you need to become the expert in whatever it is that you’re doing no
in whatever it is that you’re doing no
in whatever it is that you’re doing no one really tells you that you need to go
one really tells you that you need to go
one really tells you that you need to go from realizing that your work of course
from realizing that your work of course
from realizing that your work of course matters but guess what your
matters but guess what your
matters but guess what your relationships matter more this is now
relationships matter more this is now
relationships matter more this is now where you start to see people start to
where you start to see people start to
where you start to see people start to rise in the organization why because
rise in the organization why because
rise in the organization why because they have the right relationships they
they have the right relationships they
they have the right relationships they have the right connections this is
have the right connections this is
have the right connections this is actually where either women or
actually where either women or
actually where either women or professionals of color start to go
professionals of color start to go
professionals of color start to go sideways why because they don’t have
sideways why because they don’t have
sideways why because they don’t have these relationships and you need to stop
these relationships and you need to stop
these relationships and you need to stop only focusing on a mentor but you need
only focusing on a mentor but you need
only focusing on a mentor but you need to find a sponsor there’s a very very
to find a sponsor there’s a very very
to find a sponsor there’s a very very successful woman in wall street her name
successful woman in wall street her name
successful woman in wall street her name is Carla Harris and she wrote this book
is Carla Harris and she wrote this book
is Carla Harris and she wrote this book expect to win and she talks about the
expect to win and she talks about the
expect to win and she talks about the difference between an advisor a mentor
difference between an advisor a mentor
difference between an advisor a mentor and a sponsor and as Carla would say it
and a sponsor and as Carla would say it
and a sponsor and as Carla would say it the sponsor is who you tell the good the
the sponsor is who you tell the good the
the sponsor is who you tell the good the good and the good to because guess what
good and the good to because guess what
good and the good to because guess what you need to have a champion in the room
you need to have a champion in the room
you need to have a champion in the room where it happens when the doors are
where it happens when the doors are
where it happens when the doors are closed
closed
closed who is there championing you you need to
who is there championing you you need to
who is there championing you you need to have a sponsor
have a sponsor
have a sponsor most people don’t tell you that and then
most people don’t tell you that and then
most people don’t tell you that and then if you make it out of the Bermuda
if you make it out of the Bermuda
if you make it out of the Bermuda Triangle you get to your forties and
Triangle you get to your forties and
Triangle you get to your forties and Beyond where I am these are the work
Beyond where I am these are the work
Beyond where I am these are the work smart ears guess what this is actually
smart ears guess what this is actually
smart ears guess what this is actually where you go from being that specialist
where you go from being that specialist
where you go from being that specialist to go and be a generalist again it’s
to go and be a generalist again it’s
to go and be a generalist again it’s kind of weird how you actually have this
kind of weird how you actually have this
kind of weird how you actually have this cycle because now you need to be able to
cycle because now you need to be able to
cycle because now you need to be able to manage lots of different things lots of
manage lots of different things lots of
manage lots of different things lots of different people lots of different
different people lots of different
different people lots of different disciplines you need to understand that
disciplines you need to understand that
disciplines you need to understand that it’s not who you know it’s shifts to who
it’s not who you know it’s shifts to who
it’s not who you know it’s shifts to who knows you and you now need to pay it
knows you and you now need to pay it
knows you and you now need to pay it forward not only do you need a sponsor
forward not only do you need a sponsor
forward not only do you need a sponsor you now to
you now to
you now to you need to become a sponsor so remember
you need to become a sponsor so remember
you need to become a sponsor so remember to find the job don’t let the job define
to find the job don’t let the job define
to find the job don’t let the job define you and when you think about this job
you and when you think about this job
you and when you think about this job this is where I think it’s really
this is where I think it’s really
this is where I think it’s really important that everyone is always a
important that everyone is always a
important that everyone is always a business person first but you need to
business person first but you need to
business person first but you need to think about this as your craft your job
think about this as your craft your job
think about this as your craft your job function is your craft are you the
function is your craft are you the
function is your craft are you the expert in it are you the best there is
expert in it are you the best there is
expert in it are you the best there is whatever that is and when you think
whatever that is and when you think
whatever that is and when you think about the c-suite there’s internal and
about the c-suite there’s internal and
about the c-suite there’s internal and external types of roles different types
external types of roles different types
external types of roles different types of focus but the reality is the CEO the
of focus but the reality is the CEO the
of focus but the reality is the CEO the chief executive officer well what is the
chief executive officer well what is the
chief executive officer well what is the function of an executive it’s kind of
function of an executive it’s kind of
function of an executive it’s kind of vague what’s the job description of an
vague what’s the job description of an
vague what’s the job description of an executive there really is none there
executive there really is none there
executive there really is none there that general manager but everyone that
that general manager but everyone that
that general manager but everyone that reports to that CEO that is a function
reports to that CEO that is a function
reports to that CEO that is a function that is a craft and lots of folks when
that is a craft and lots of folks when
that is a craft and lots of folks when they’re going sideways part of it is
they’re going sideways part of it is
they’re going sideways part of it is because they are not the expert in their
because they are not the expert in their
because they are not the expert in their craft they’re dabbling how many of you
craft they’re dabbling how many of you
craft they’re dabbling how many of you are actually doing a little bit of maybe
are actually doing a little bit of maybe
are actually doing a little bit of maybe sales a little bit of marketing maybe a
sales a little bit of marketing maybe a
sales a little bit of marketing maybe a little bit of product you don’t really
little bit of product you don’t really
little bit of product you don’t really have a clearly defined role so I would
have a clearly defined role so I would
have a clearly defined role so I would argue that you need to master your craft
argue that you need to master your craft
argue that you need to master your craft and after many kind of fits and starts I
and after many kind of fits and starts I
and after many kind of fits and starts I realized that marketing was my craft I
realized that marketing was my craft I
realized that marketing was my craft I love marketing and so I dedicated myself
love marketing and so I dedicated myself
love marketing and so I dedicated myself to it and when you learn marketing you
to it and when you learn marketing you
to it and when you learn marketing you learn about the four PS of product and
learn about the four PS of product and
learn about the four PS of product and promotion and place and price but I
promotion and place and price but I
promotion and place and price but I would argue that there’s actually a
would argue that there’s actually a
would argue that there’s actually a fifth P and this fifth P is really
fifth P and this fifth P is really
fifth P and this fifth P is really starting with purpose and I think that
starting with purpose and I think that
starting with purpose and I think that everyone needs to have purpose in life
everyone needs to have purpose in life
everyone needs to have purpose in life comes back to impact how are you truly
comes back to impact how are you truly
comes back to impact how are you truly making an impact it has to start with
making an impact it has to start with
making an impact it has to start with purpose and so this is a very powerful
purpose and so this is a very powerful
purpose and so this is a very powerful lens to not just think about it from a
lens to not just think about it from a
lens to not just think about it from a marketing perspective but bring it back
marketing perspective but bring it back
marketing perspective but bring it back to your career how are you achieving
to your career how are you achieving
to your career how are you achieving escape velocity this is a great lens for
escape velocity this is a great lens for
escape velocity this is a great lens for you to look at the arc of your career
you to look at the arc of your career
you to look at the arc of your career the impact ears how are you thinking
the impact ears how are you thinking
the impact ears how are you thinking about the keys to liftoff so you achieve
about the keys to liftoff so you achieve
about the keys to liftoff so you achieve escape velocity so let’s talk about
escape velocity so let’s talk about
escape velocity so let’s talk about these through that lens first is purpose
these through that lens first is purpose
these through that lens first is purpose who here has heard of simon Sinek and
who here has heard of simon Sinek and
who here has heard of simon Sinek and start with why i see some show of hands
start with why i see some show of hands
start with why i see some show of hands please watch this video
please watch this video
please watch this video this is actually one of the top three
this is actually one of the top three
this is actually one of the top three TED talks of all time Simon is an
TED talks of all time Simon is an
TED talks of all time Simon is an incredible speaker he does incredible
incredible speaker he does incredible
incredible speaker he does incredible talks and I actually had the privilege
talks and I actually had the privilege
talks and I actually had the privilege to interview him last week because I’m
to interview him last week because I’m
to interview him last week because I’m on the board of directors of the Ad
on the board of directors of the Ad
on the board of directors of the Ad Council and we had a great conversation
Council and we had a great conversation
Council and we had a great conversation around purpose and so I’m a
around purpose and so I’m a
around purpose and so I’m a purpose-driven marketer and my purpose
purpose-driven marketer and my purpose
purpose-driven marketer and my purpose is to inspire people to ignite their
is to inspire people to ignite their
is to inspire people to ignite their true potential that’s what I want for
true potential that’s what I want for
true potential that’s what I want for everyone in this room and everyone
everyone in this room and everyone
everyone in this room and everyone listening to this TED talk but when you
listening to this TED talk but when you
listening to this TED talk but when you think about it you’re why is really what
think about it you’re why is really what
think about it you’re why is really what you believe you’re how is kind of how
you believe you’re how is kind of how
you believe you’re how is kind of how you go about the process and the what
you go about the process and the what
you go about the process and the what those are the results but it has to
those are the results but it has to
those are the results but it has to start with why there has to be your core
start with why there has to be your core
start with why there has to be your core and so when you think about it your why
and so when you think about it your why
and so when you think about it your why is another way of saying what do you
is another way of saying what do you
is another way of saying what do you stand for and so when you apply this to
stand for and so when you apply this to
stand for and so when you apply this to your career think about it if you ask
your career think about it if you ask
your career think about it if you ask who this is Elon Musk do you know what
who this is Elon Musk do you know what
who this is Elon Musk do you know what to use what he stands for I think you
to use what he stands for I think you
to use what he stands for I think you would if someone to ask MLK do you know
would if someone to ask MLK do you know
would if someone to ask MLK do you know what he stood for I think you would know
what he stood for I think you would know
what he stood for I think you would know the answer so the question is when you
the answer so the question is when you
the answer so the question is when you are in your job when you are in your
are in your job when you are in your
are in your job when you are in your corporate environment do people know
corporate environment do people know
corporate environment do people know what you stand for what is your purpose
what you stand for what is your purpose
what you stand for what is your purpose what do you stand for what do you
what do you stand for what do you
what do you stand for what do you believe in you need to have a very
believe in you need to have a very
believe in you need to have a very strong why
strong why
strong why once you define that purpose then you
once you define that purpose then you
once you define that purpose then you can now answer the other four p’s but
can now answer the other four p’s but
can now answer the other four p’s but again apply them to you so instead of
again apply them to you so instead of
again apply them to you so instead of product I would argue that this is your
product I would argue that this is your
product I would argue that this is your superpower that is your product when you
superpower that is your product when you
superpower that is your product when you show up day in and day out to the office
show up day in and day out to the office
show up day in and day out to the office what is your superpower
what is your superpower
what is your superpower and I love superheroes right again comic
and I love superheroes right again comic
and I love superheroes right again comic book nerds full disclosure so I believe
book nerds full disclosure so I believe
book nerds full disclosure so I believe that everyone has a superpower
that everyone has a superpower
that everyone has a superpower what’s my superpower I’m a connector I
what’s my superpower I’m a connector I
what’s my superpower I’m a connector I love to connect people I always find
love to connect people I always find
love to connect people I always find interesting ways to either connect
interesting ways to either connect
interesting ways to either connect people internally or clients and
people internally or clients and
people internally or clients and partners but I want to connect people I
partners but I want to connect people I
partners but I want to connect people I love that human endeavor of seeing when
love that human endeavor of seeing when
love that human endeavor of seeing when people are able to actually make that
people are able to actually make that
people are able to actually make that connection in real time but what is your
connection in real time but what is your
connection in real time but what is your superpower you could have left brain
superpower you could have left brain
superpower you could have left brain skills right brain skills whatever it is
skills right brain skills whatever it is
skills right brain skills whatever it is but everyone has a superpower you should
but everyone has a superpower you should
but everyone has a superpower you should know what your superpower is and then
know what your superpower is and then
know what your superpower is and then you should focus on it one of the worst
you should focus on it one of the worst
you should focus on it one of the worst things to do is actually do everything
things to do is actually do everything
things to do is actually do everything because then you actually are doing
because then you actually are doing
because then you actually are doing nothing so really focus on what your
nothing so really focus on what your
nothing so really focus on what your superpower is because your focus will
superpower is because your focus will
superpower is because your focus will when your reality and that ties to your
when your reality and that ties to your
when your reality and that ties to your purpose so we spoke about mastering your
purpose so we spoke about mastering your
purpose so we spoke about mastering your craft guess what your superpower then
craft guess what your superpower then
craft guess what your superpower then you get to apply it to your discipline
you get to apply it to your discipline
you get to apply it to your discipline to your craft and once you have your
to your craft and once you have your
to your craft and once you have your purpose once you have your superpower
purpose once you have your superpower
purpose once you have your superpower and you apply it to your lane to your
and you apply it to your lane to your
and you apply it to your lane to your job function to your craft now things
job function to your craft now things
job function to your craft now things are going to start moving for you so now
are going to start moving for you so now
are going to start moving for you so now we spoke about that purpose product now
we spoke about that purpose product now
we spoke about that purpose product now let’s talk about promotion or what some
let’s talk about promotion or what some
let’s talk about promotion or what some people call the brand brands matter more
people call the brand brands matter more
people call the brand brands matter more than ever and when you think about it
than ever and when you think about it
than ever and when you think about it brands are really powerful filter to
brands are really powerful filter to
brands are really powerful filter to understand the world and there’s a very
understand the world and there’s a very
understand the world and there’s a very famous book called the love marks of
famous book called the love marks of
famous book called the love marks of that written by a creative agency
that written by a creative agency
that written by a creative agency Saatchi and Saatchi and they talked
Saatchi and Saatchi and they talked
Saatchi and Saatchi and they talked about this two-by-two matrix of love on
about this two-by-two matrix of love on
about this two-by-two matrix of love on the x axis and why has respect as a
the x axis and why has respect as a
the x axis and why has respect as a y-axis and everyone always wants to be
y-axis and everyone always wants to be
y-axis and everyone always wants to be in that upper right-hand corner high
in that upper right-hand corner high
in that upper right-hand corner high love and high respect and so when you
love and high respect and so when you
love and high respect and so when you think about it from a consumer
think about it from a consumer
think about it from a consumer perspective
perspective
perspective well what would fit into that high love
well what would fit into that high love
well what would fit into that high love high respect category I will make
high respect category I will make
high respect category I will make sacrifices before I give this up for me
sacrifices before I give this up for me
sacrifices before I give this up for me you know I love Apple products it’s so
you know I love Apple products it’s so
you know I love Apple products it’s so cliche but you know I couldn’t live
cliche but you know I couldn’t live
cliche but you know I couldn’t live without my iPhone I couldn’t live
without my iPhone I couldn’t live
without my iPhone I couldn’t live without my Mac I love Apple products but
without my Mac I love Apple products but
without my Mac I love Apple products but what would that be for you as a consumer
what would that be for you as a consumer
what would that be for you as a consumer you get to answer that question but now
you get to answer that question but now
you get to answer that question but now let’s flip it when you think about the
let’s flip it when you think about the
let’s flip it when you think about the things that go into respect the
things that go into respect the
things that go into respect the performance the trust the reputation the
performance the trust the reputation the
performance the trust the reputation the things that go into love the mystery the
things that go into love the mystery the
things that go into love the mystery the sensuality the intimacy what if you are
sensuality the intimacy what if you are
sensuality the intimacy what if you are the brand when you show up to work every
the brand when you show up to work every
the brand when you show up to work every day guess what you are a brand and so my
day guess what you are a brand and so my
day guess what you are a brand and so my question to you is where would you score
question to you is where would you score
question to you is where would you score and what quadrant would you be where
and what quadrant would you be where
and what quadrant would you be where would your team score you where would
would your team score you where would
would your team score you where would your company score you where would your
your company score you where would your
your company score you where would your industry score you it’s a really
industry score you it’s a really
industry score you it’s a really powerful exercise to view yourself as a
powerful exercise to view yourself as a
powerful exercise to view yourself as a brand through this lens I would argue
brand through this lens I would argue
brand through this lens I would argue that brands matter so much and there is
that brands matter so much and there is
that brands matter so much and there is a very powerful perception tied to each
a very powerful perception tied to each
a very powerful perception tied to each brand there is actually a perception gap
brand there is actually a perception gap
brand there is actually a perception gap that people have because you might think
that people have because you might think
that people have because you might think you’re awesome but guess what maybe not
you’re awesome but guess what maybe not
you’re awesome but guess what maybe not everyone else does ever happened
everyone else does ever happened
everyone else does ever happened you ever see that person that comes in
you ever see that person that comes in
you ever see that person that comes in they think they’re all fly and guess
they think they’re all fly and guess
they think they’re all fly and guess what that person he thinks is all that
what that person he thinks is all that
what that person he thinks is all that but he’s really not that’s the
but he’s really not that’s the
but he’s really not that’s the perception gap and so what do people say
perception gap and so what do people say
perception gap and so what do people say about you when you were not in the room
about you when you were not in the room
about you when you were not in the room one would argue that’s actually the real
one would argue that’s actually the real
one would argue that’s actually the real power of the brand that’s what the brand
power of the brand that’s what the brand
power of the brand that’s what the brand really stands for but again there are a
really stands for but again there are a
really stands for but again there are a whole bunch of labels and these are just
whole bunch of labels and these are just
whole bunch of labels and these are just kind of very generic labels how someone
kind of very generic labels how someone
kind of very generic labels how someone would describe you but maybe these are
would describe you but maybe these are
would describe you but maybe these are some other labels that people use to
some other labels that people use to
some other labels that people use to describe you how are you taking control
describe you how are you taking control
describe you how are you taking control of your brand what do people say about
of your brand what do people say about
of your brand what do people say about you when you’re not in the room how do
you when you’re not in the room how do
you when you’re not in the room how do you show up
you show up
you show up what is that gap in perception so
what is that gap in perception so
what is that gap in perception so language is critical and language
language is critical and language
language is critical and language becomes reality so the language that you
becomes reality so the language that you
becomes reality so the language that you used to describe yourself is critical so
used to describe yourself is critical so
used to describe yourself is critical so that everyone else knows what your
that everyone else knows what your
that everyone else knows what your purpose is what your superpower is and
purpose is what your superpower is and
purpose is what your superpower is and what your brand is because your
what your brand is because your
what your brand is because your reputation truly is your most important
reputation truly is your most important
reputation truly is your most important asset and another way to say that is
asset and another way to say that is
asset and another way to say that is your brand is your most important asset
your brand is your most important asset
your brand is your most important asset so we spoke about purpose product and
so we spoke about purpose product and
so we spoke about purpose product and promotion now let’s talk about place or
promotion now let’s talk about place or
promotion now let’s talk about place or in terms of the escape velocity
in terms of the escape velocity
in terms of the escape velocity framework talking about your voice voice
framework talking about your voice voice
framework talking about your voice voice is another way of saying having a point
is another way of saying having a point
is another way of saying having a point of view it’s so often that people do not
of view it’s so often that people do not
of view it’s so often that people do not share their point of view and I make it
share their point of view and I make it
share their point of view and I make it very very active effort to always share
very very active effort to always share
very very active effort to always share my point of view whether I’m writing
my point of view whether I’m writing
my point of view whether I’m writing something whether it’s my own blog
something whether it’s my own blog
something whether it’s my own blog whether I can kind of do it an op-ed
whether I can kind of do it an op-ed
whether I can kind of do it an op-ed somewhere or even it’s just a tweet but
somewhere or even it’s just a tweet but
somewhere or even it’s just a tweet but those are all examples of you sharing
those are all examples of you sharing
those are all examples of you sharing your voice and guess what having a voice
your voice and guess what having a voice
your voice and guess what having a voice is really powerful but what happens
is really powerful but what happens
is really powerful but what happens sometimes sometimes you don’t show up
sometimes sometimes you don’t show up
sometimes sometimes you don’t show up sometimes you have no voice you’re just
sometimes you have no voice you’re just
sometimes you have no voice you’re just furniture no one wants to be furniture I
furniture no one wants to be furniture I
furniture no one wants to be furniture I had no furniture rule on my team if you
had no furniture rule on my team if you
had no furniture rule on my team if you were on my team and if you’re in a
were on my team and if you’re in a
were on my team and if you’re in a meeting and if you don’t talk well why
meeting and if you don’t talk well why
meeting and if you don’t talk well why are you in the meeting right not there I
are you in the meeting right not there I
are you in the meeting right not there I take notes it’s not entertainment to
take notes it’s not entertainment to
take notes it’s not entertainment to like have some popcorn I watch the
like have some popcorn I watch the
like have some popcorn I watch the meeting you need to be on the court
meeting you need to be on the court
meeting you need to be on the court how are you participating don’t be
how are you participating don’t be
how are you participating don’t be furniture share your perspective share
furniture share your perspective share
furniture share your perspective share your voice your voice matters if people
your voice your voice matters if people
your voice your voice matters if people don’t know what you stand for if people
don’t know what you stand for if people
don’t know what you stand for if people don’t know what you’re thinking
don’t know what you’re thinking
don’t know what you’re thinking how are you ever going to achieve escape
how are you ever going to achieve escape
how are you ever going to achieve escape velocity in your career share your voice
velocity in your career share your voice
velocity in your career share your voice and this isn’t about an introvert or an
and this isn’t about an introvert or an
and this isn’t about an introvert or an extrovert sometimes you have to ask
extrovert sometimes you have to ask
extrovert sometimes you have to ask yourself well why am I talking maybe
yourself well why am I talking maybe
yourself well why am I talking maybe more people need to ask that but the
more people need to ask that but the
more people need to ask that but the reality is you have a point of view
reality is you have a point of view
reality is you have a point of view share your point of view in whatever
share your point of view in whatever
share your point of view in whatever authentic way you can and lastly let’s
authentic way you can and lastly let’s
authentic way you can and lastly let’s talk about price you know in marketing
talk about price you know in marketing
talk about price you know in marketing this is about a value exchange I’m going
this is about a value exchange I’m going
this is about a value exchange I’m going to give you money and you’re gonna give
to give you money and you’re gonna give
to give you money and you’re gonna give me something there is a value exchange
me something there is a value exchange
me something there is a value exchange that’s the price of that transaction but
that’s the price of that transaction but
that’s the price of that transaction but I would argue that business is truly
I would argue that business is truly
I would argue that business is truly about people
about people
about people my old boss the CEO of Akamai Paul Sagan
my old boss the CEO of Akamai Paul Sagan
my old boss the CEO of Akamai Paul Sagan would always drill it into my head
would always drill it into my head
would always drill it into my head Steven business is about people and so
Steven business is about people and so
Steven business is about people and so think about that business is about
think about that business is about
think about that business is about people and so when you are talking about
people and so when you are talking about
people and so when you are talking about the business of people people won’t care
the business of people people won’t care
the business of people people won’t care how much you know until they truly know
how much you know until they truly know
how much you know until they truly know how much you care stand in their pain
how much you care stand in their pain
how much you care stand in their pain this is about empathy this is about
this is about empathy this is about
this is about empathy this is about understanding the empathy of your team
understanding the empathy of your team
understanding the empathy of your team of your clients of your partner’s how
of your clients of your partner’s how
of your clients of your partner’s how often have you had someone come into the
often have you had someone come into the
often have you had someone come into the office hey how you doing all right
office hey how you doing all right
office hey how you doing all right that’s great and they just keep on
that’s great and they just keep on
that’s great and they just keep on walking right like you didn’t even get
walking right like you didn’t even get
walking right like you didn’t even get to answer they just said all right
to answer they just said all right
to answer they just said all right and they’ll just keep walking you need
and they’ll just keep walking you need
and they’ll just keep walking you need to care and one of the most important
to care and one of the most important
to care and one of the most important questions to understand that everyone is
questions to understand that everyone is
questions to understand that everyone is on a journey I would argue is to ask HCI
on a journey I would argue is to ask HCI
on a journey I would argue is to ask HCI h how can i help start with asking how
h how can i help start with asking how
h how can i help start with asking how can I help and you will be surprised at
can I help and you will be surprised at
can I help and you will be surprised at the response that you get and actively
the response that you get and actively
the response that you get and actively listen don’t think that you have the
listen don’t think that you have the
listen don’t think that you have the answer just truly ask hey how can I help
answer just truly ask hey how can I help
answer just truly ask hey how can I help and then shut up it’s very powerful to
and then shut up it’s very powerful to
and then shut up it’s very powerful to see the response because everyone is on
see the response because everyone is on
see the response because everyone is on a journey everyone needs help in some
a journey everyone needs help in some
a journey everyone needs help in some way shape or form whether it’s your team
way shape or form whether it’s your team
way shape or form whether it’s your team whether it’s your client whether it’s
whether it’s your client whether it’s
whether it’s your client whether it’s your partner whether it’s your CEO or
your partner whether it’s your CEO or
your partner whether it’s your CEO or whether it’s the janitor everyone needs
whether it’s the janitor everyone needs
whether it’s the janitor everyone needs help and when you have that mentality it
help and when you have that mentality it
help and when you have that mentality it really changes the relationship and all
really changes the relationship and all
really changes the relationship and all those things together are ways that you
those things together are ways that you
those things together are ways that you truly break out in these impact years
truly break out in these impact years
truly break out in these impact years and the earlier that you start thinking
and the earlier that you start thinking
and the earlier that you start thinking about that the more loft you’ll have an
about that the more loft you’ll have an
about that the more loft you’ll have an achieving breakout achieving escape
achieving breakout achieving escape
achieving breakout achieving escape velocity and one of the best parts about
velocity and one of the best parts about
velocity and one of the best parts about it is once you start doing it over and
it is once you start doing it over and
it is once you start doing it over and over again you’re gonna have one of the
over again you’re gonna have one of the
over again you’re gonna have one of the best gifts which will be gratitude
best gifts which will be gratitude
best gifts which will be gratitude because again business is about people
because again business is about people
because again business is about people and people will want to help you people
and people will want to help you people
and people will want to help you people want to give back because if you’re out
want to give back because if you’re out
want to give back because if you’re out there constantly saying how can I help
there constantly saying how can I help
there constantly saying how can I help how can I help guess what one day you
how can I help guess what one day you
how can I help guess what one day you will need help and they will be there to
will need help and they will be there to
will need help and they will be there to help you so these are the five keys
help you so these are the five keys
help you so these are the five keys please please incorporate them so that
please please incorporate them so that
please please incorporate them so that you could achieve escape velocity Master
you could achieve escape velocity Master
you could achieve escape velocity Master these keys for liftoff don’t let the job
these keys for liftoff don’t let the job
these keys for liftoff don’t let the job define you you define the job be true to
define you you define the job be true to
define you you define the job be true to your craft and please be inspired and
your craft and please be inspired and
your craft and please be inspired and ignite your true potential you have one
ignite your true potential you have one
ignite your true potential you have one shot to truly have impact in this life I
shot to truly have impact in this life I
shot to truly have impact in this life I hope that you take it thank you
hope that you take it thank you
hope that you take it thank you [Applause]
”
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