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How the beauty industry has devalued black women | Tobi Oredein | TEDxTottenham


as a child I would love to watch my

as a child I would love to watch my mother put on her makeup I’ve been or as

mother put on her makeup I’ve been or as

mother put on her makeup I’ve been or as she put on her knees before either

she put on her knees before either

she put on her knees before either foundation I’d watch her put on her

foundation I’d watch her put on her

foundation I’d watch her put on her silvery blue eyeshadow and my favorite

silvery blue eyeshadow and my favorite

silvery blue eyeshadow and my favorite part of my mother’s makeup routine she

part of my mother’s makeup routine she

part of my mother’s makeup routine she perfectly prized her red lipstick

perfectly prized her red lipstick

perfectly prized her red lipstick without looking in the mirror many sad

without looking in the mirror many sad

without looking in the mirror many sad days has been in London’s Oxford Street

days has been in London’s Oxford Street

days has been in London’s Oxford Street where she would look for products to add

where she would look for products to add

where she would look for products to add to her robust makeup collection she

to her robust makeup collection she

to her robust makeup collection she would walk into these department stores

would walk into these department stores

would walk into these department stores up to these beauty counters and she’ll

up to these beauty counters and she’ll

up to these beauty counters and she’ll be treated like a queen meanwhile I was

be treated like a queen meanwhile I was

be treated like a queen meanwhile I was the annoying door that was told don’t

the annoying door that was told don’t

the annoying door that was told don’t touch that don’t touch that toe don’t

touch that don’t touch that toe don’t

touch that don’t touch that toe don’t touch that and I will touch every

touch that and I will touch every

touch that and I will touch every product in my sight and I in Fort has

product in my sight and I in Fort has

product in my sight and I in Fort has been helpful by taking the lids of

been helpful by taking the lids of

been helpful by taking the lids of lipstick testers with every purchase of

lipstick testers with every purchase of

lipstick testers with every purchase of makeup my mother’s felt visible with

makeup my mother’s felt visible with

makeup my mother’s felt visible with every purchase of makeup my mother felt

every purchase of makeup my mother felt

every purchase of makeup my mother felt empowered so when I wanted to buy makeup

empowered so when I wanted to buy makeup

empowered so when I wanted to buy makeup for the first time I thought we went to

for the first time I thought we went to

for the first time I thought we went to the same department stores the same

the same department stores the same

the same department stores the same beauty counters would have the exact

beauty counters would have the exact

beauty counters would have the exact same experience I thought that women was

same experience I thought that women was

same experience I thought that women was immaculate hair and makeup that’s not

immaculate hair and makeup that’s not

immaculate hair and makeup that’s not sweetened and candy floss would convince

sweetened and candy floss would convince

sweetened and candy floss would convince me to buy other products that I needed

me to buy other products that I needed

me to buy other products that I needed and convinced miss about products that I

and convinced miss about products that I

and convinced miss about products that I didn’t need however I quickly learned

didn’t need however I quickly learned

didn’t need however I quickly learned that my mother’s mine and my mother’s

that my mother’s mine and my mother’s

that my mother’s mine and my mother’s makeup relationship with makeup will be

makeup relationship with makeup will be

makeup relationship with makeup will be completely different why because I’m

completely different why because I’m

completely different why because I’m black and she’s white you see the beauty

black and she’s white you see the beauty

black and she’s white you see the beauty industry t-values black women by not

industry t-values black women by not

industry t-values black women by not making products for our complexion and I

making products for our complexion and I

making products for our complexion and I linked a makeup brand will make fifty

linked a makeup brand will make fifty

linked a makeup brand will make fifty shades of beige but it’s light years

shades of beige but it’s light years

shades of beige but it’s light years before it makes a single shade of brown

before it makes a single shade of brown

before it makes a single shade of brown and I think this reflects how how women

and I think this reflects how how women

and I think this reflects how how women are treated in society depends on their

are treated in society depends on their

are treated in society depends on their race you see white women they’re visible

race you see white women they’re visible

race you see white women they’re visible individuals that look different to the

individuals that look different to the

individuals that look different to the world black women like that token brown

world black women like that token brown

world black women like that token brown foundation we’re seen as one a now

foundation we’re seen as one a now

foundation we’re seen as one a now visible one she’s always one with a

visible one she’s always one with a

visible one she’s always one with a lighter skin tone

lighter skin tone

lighter skin tone a woman who has visible white ancestry

a woman who has visible white ancestry

a woman who has visible white ancestry before the day he could fast fall

before the day he could fast fall

before the day he could fast fall through adverts I used to love beauty

through adverts I used to love beauty

through adverts I used to love beauty commercials maybe it’s Maybelline get

commercials maybe it’s Maybelline get

commercials maybe it’s Maybelline get the London look and the iconic because

the London look and the iconic because

the London look and the iconic because I’m worth it

I’m worth it

I’m worth it I would watch beautiful white women

I would watch beautiful white women

I would watch beautiful white women swish their silky straight hair from

swish their silky straight hair from

swish their silky straight hair from side to side and by washing white women

side to side and by washing white women

side to side and by washing white women be the only face of beauty I am

be the only face of beauty I am

be the only face of beauty I am consciously internalize that white women

consciously internalize that white women

consciously internalize that white women were the only women worthy to be deep to

were the only women worthy to be deep to

were the only women worthy to be deep to be deemed beautiful I’m not here to

be deemed beautiful I’m not here to

be deemed beautiful I’m not here to dispute they’ll be easier white women

dispute they’ll be easier white women

dispute they’ll be easier white women but why I am here to say is that black

but why I am here to say is that black

but why I am here to say is that black women women of color are just as view

women women of color are just as view

women women of color are just as view beautiful lie or dark and the beauty

beautiful lie or dark and the beauty

beautiful lie or dark and the beauty industry needs to wake up and realize

industry needs to wake up and realize

industry needs to wake up and realize that however what makes the beauty

that however what makes the beauty

that however what makes the beauty industry so powerful in conveying the

industry so powerful in conveying the

industry so powerful in conveying the worth of black women is it does not work

worth of black women is it does not work

worth of black women is it does not work alone the media industry for so long

alone the media industry for so long

alone the media industry for so long have used Beauty politics to lessen the

have used Beauty politics to lessen the

have used Beauty politics to lessen the worth of black women think about it when

worth of black women think about it when

worth of black women think about it when the mainstream presents hairstyles such

the mainstream presents hairstyles such

the mainstream presents hairstyles such as the braids I have the afro someone in

as the braids I have the afro someone in

as the braids I have the afro someone in this audience has got cornrows are bound

this audience has got cornrows are bound

this audience has got cornrows are bound to not they’re presented in a way that

to not they’re presented in a way that

to not they’re presented in a way that erases black women in 2015 and magazines

erases black women in 2015 and magazines

erases black women in 2015 and magazines hold at oldest audience you can have an

hold at oldest audience you can have an

hold at oldest audience you can have an afro – underneath a picture of a white

afro – underneath a picture of a white

afro – underneath a picture of a white woman sporting the tightest brunette

woman sporting the tightest brunette

woman sporting the tightest brunette curls 2016 the hot hair trend the boxer

curls 2016 the hot hair trend the boxer

curls 2016 the hot hair trend the boxer braids the women that were celebrated

braids the women that were celebrated

braids the women that were celebrated and creditors of the pioneers of this

and creditors of the pioneers of this

and creditors of the pioneers of this hairstyle the Kardashians

hairstyle the Kardashians

hairstyle the Kardashians and in the process black woman’s

and in the process black woman’s

and in the process black woman’s intrinsic link to this hairstyle was

intrinsic link to this hairstyle was

intrinsic link to this hairstyle was wiped away this arisia this culture

wiped away this arisia this culture

wiped away this arisia this culture eurasia happens because black womanhood

eurasia happens because black womanhood

eurasia happens because black womanhood is about being consumed – the mainstream

is about being consumed – the mainstream

is about being consumed – the mainstream media black femininity is nothing

media black femininity is nothing

media black femininity is nothing birthed all the benefits of style and

birthed all the benefits of style and

birthed all the benefits of style and lifestyle of white women how can black

lifestyle of white women how can black

lifestyle of white women how can black beauty black female beauty be may be

beauty black female beauty be may be

beauty black female beauty be may be sold in a way for profit however

sold in a way for profit however

sold in a way for profit however black but black beauty politics has had

black but black beauty politics has had

black but black beauty politics has had the mostly effect on black women within

the mostly effect on black women within

the mostly effect on black women within the workplace for women year after year

the workplace for women year after year

the workplace for women year after year because of the hair style they choose

because of the hair style they choose

because of the hair style they choose where it’d be braised or an afro

where it’d be braised or an afro

where it’d be braised or an afro sometimes have to change their

sometimes have to change their

sometimes have to change their appearance or in some cases lose their

appearance or in some cases lose their

appearance or in some cases lose their jobs it’s interesting black men

jobs it’s interesting black men

jobs it’s interesting black men maybe they have a low low haircut it’s a

maybe they have a low low haircut it’s a

maybe they have a low low haircut it’s a free texture some wear beards to the

free texture some wear beards to the

free texture some wear beards to the office some have a like a large afro but

office some have a like a large afro but

office some have a like a large afro but never have a told it unprofessional

never have a told it unprofessional

never have a told it unprofessional black women I look he’s unprofessional

black women I look he’s unprofessional

black women I look he’s unprofessional it highlights how beauty politics

it highlights how beauty politics

it highlights how beauty politics perpetuates a unique discrimination of

perpetuates a unique discrimination of

perpetuates a unique discrimination of racism sexism that only targets black

racism sexism that only targets black

racism sexism that only targets black women known as misogyny Noir now when I

women known as misogyny Noir now when I

women known as misogyny Noir now when I was a teenager I hade looking in the

was a teenager I hade looking in the

was a teenager I hade looking in the mirror I didn’t even like taking

mirror I didn’t even like taking

mirror I didn’t even like taking photographs because I knew looking back

photographs because I knew looking back

photographs because I knew looking back at me was that society standard eating I

at me was that society standard eating I

at me was that society standard eating I knew looking back at me wasn’t the girl

knew looking back at me wasn’t the girl

knew looking back at me wasn’t the girl in the Cosmo girl editorials and I knew

in the Cosmo girl editorials and I knew

in the Cosmo girl editorials and I knew looking back at me definitely wasn’t the

looking back at me definitely wasn’t the

looking back at me definitely wasn’t the girl in the high street or high-end

girl in the high street or high-end

girl in the high street or high-end beauty campaigns I stand here and I

beauty campaigns I stand here and I

beauty campaigns I stand here and I firmly say the beauty industry needs to

firmly say the beauty industry needs to

firmly say the beauty industry needs to take responsibility in making black

take responsibility in making black

take responsibility in making black women feel physically beautiful have

women feel physically beautiful have

women feel physically beautiful have self-esteem and empower us like it does

self-esteem and empower us like it does

self-esteem and empower us like it does white women now I stand here and I’m not

white women now I stand here and I’m not

white women now I stand here and I’m not deluded the beauty industry alone can’t

deluded the beauty industry alone can’t

deluded the beauty industry alone can’t convince the world that diverse

convince the world that diverse

convince the world that diverse representation is a necessity and I want

representation is a necessity and I want

representation is a necessity and I want and I also know the beauty industry

and I also know the beauty industry

and I also know the beauty industry alone cannot convince the world that

alone cannot convince the world that

alone cannot convince the world that black women are the standard bearers of

black women are the standard bearers of

black women are the standard bearers of beauty like their white counterparts

beauty like their white counterparts

beauty like their white counterparts however the beauty industry has has a

however the beauty industry has has a

however the beauty industry has has a responsibility to kickoff that change

responsibility to kickoff that change

responsibility to kickoff that change and to me that change starts with a

and to me that change starts with a

and to me that change starts with a driver a diverse workforce in seeing

driver a diverse workforce in seeing

driver a diverse workforce in seeing black will must be hired in senior

black will must be hired in senior

black will must be hired in senior positions the beauty industry must

positions the beauty industry must

positions the beauty industry must actively recruit for scientists of color

actively recruit for scientists of color

actively recruit for scientists of color so more products work across a wider

so more products work across a wider

so more products work across a wider spectrum of skin tones the media

spectrum of skin tones the media

spectrum of skin tones the media industry has a responsibility to also

industry has a responsibility to also

industry has a responsibility to also make this change with a diverse

make this change with a diverse

make this change with a diverse workforce the British journalism

workforce the British journalism

workforce the British journalism industry do you know that black

industry do you know that black

industry do you know that black journalists only make up 0.2% for the

journalists only make up 0.2% for the

journalists only make up 0.2% for the British journalism industry we make up

British journalism industry we make up

British journalism industry we make up 3% of the population now when you think

3% of the population now when you think

3% of the population now when you think of news of course current affairs comes

of news of course current affairs comes

of news of course current affairs comes first as a priority the reality is that

first as a priority the reality is that

first as a priority the reality is that journalism explain

journalism explain

journalism explain to lifestyle issues and these issues

to lifestyle issues and these issues

to lifestyle issues and these issues they include Beauty the newspaper you

they include Beauty the newspaper you

they include Beauty the newspaper you love and the newspaper you love to hate

love and the newspaper you love to hate

love and the newspaper you love to hate they have a beauty section they have

they have a beauty section they have

they have a beauty section they have Beauty news the woman’s magazine you

Beauty news the woman’s magazine you

Beauty news the woman’s magazine you flip for in Tesco’s the one you buy on a

flip for in Tesco’s the one you buy on a

flip for in Tesco’s the one you buy on a weekly or monthly basis they have the

weekly or monthly basis they have the

weekly or monthly basis they have the Economist they have you yet is the

Economist they have you yet is the

Economist they have you yet is the woman’s website you click on every

woman’s website you click on every

woman’s website you click on every morning before you go to work again they

morning before you go to work again they

morning before you go to work again they have PE columnist and they have beauty

have PE columnist and they have beauty

have PE columnist and they have beauty editors when will the journalism

editors when will the journalism

editors when will the journalism industry starts to wake up to the fact

industry starts to wake up to the fact

industry starts to wake up to the fact that black blue must be employed in some

that black blue must be employed in some

that black blue must be employed in some of these positions the final industry

of these positions the final industry

of these positions the final industry that needs to work on diverse

that needs to work on diverse

that needs to work on diverse representation advertising companies

representation advertising companies

representation advertising companies advertise its advertising companies have

advertise its advertising companies have

advertise its advertising companies have responsibility to make sure that black

responsibility to make sure that black

responsibility to make sure that black women fill senior positions I think if

women fill senior positions I think if

women fill senior positions I think if all three companies private prioritize

all three companies private prioritize

all three companies private prioritize diversity we’ll see more advert like

diversity we’ll see more advert like

diversity we’ll see more advert like this I think if all three companies come

this I think if all three companies come

this I think if all three companies come together and make diverse representation

together and make diverse representation

together and make diverse representation a priority especially seeing it at level

a priority especially seeing it at level

a priority especially seeing it at level we’ll see less adverse like this when we

we’ll see less adverse like this when we

we’ll see less adverse like this when we look at adverts like this and see that

look at adverts like this and see that

look at adverts like this and see that this is no longer reflection of a

this is no longer reflection of a

this is no longer reflection of a society a society is growing is a

society a society is growing is a

society a society is growing is a growing multicultural society now you

growing multicultural society now you

growing multicultural society now you may say what can I do if any of you work

may say what can I do if any of you work

may say what can I do if any of you work in a creative industry your

in a creative industry your

in a creative industry your responsibilities to look around your

responsibilities to look around your

responsibilities to look around your office and ask who’s making decisions if

office and ask who’s making decisions if

office and ask who’s making decisions if any of you work in an industry that

any of you work in an industry that

any of you work in an industry that changes makes and break stereotypes you

changes makes and break stereotypes you

changes makes and break stereotypes you have a responsibility to look around

have a responsibility to look around

have a responsibility to look around your office and see who’s at the top and

your office and see who’s at the top and

your office and see who’s at the top and even if you don’t work in a creative

even if you don’t work in a creative

even if you don’t work in a creative industry every time you see an advert

industry every time you see an advert

industry every time you see an advert like that you should call it out you

like that you should call it out you

like that you should call it out you should say while only white women are

should say while only white women are

should say while only white women are white women or women that have a

white women or women that have a

white women or women that have a proximity to whiteness the only ones

proximity to whiteness the only ones

proximity to whiteness the only ones that are worth celebrating

that are worth celebrating

that are worth celebrating I stand it as a testimony of what

I stand it as a testimony of what

I stand it as a testimony of what happens when you let black women make

happens when you let black women make

happens when you let black women make decisions at senior level I work on a

decisions at senior level I work on a

decisions at senior level I work on a project called black ballot ice and

project called black ballot ice and

project called black ballot ice and lifestyle website and our responsibility

lifestyle website and our responsibility

lifestyle website and our responsibility is to hold black women to a standard of

is to hold black women to a standard of

is to hold black women to a standard of beauty now when we started this venture

beauty now when we started this venture

beauty now when we started this venture I underestimated what it would do to the

I underestimated what it would do to the

I underestimated what it would do to the self-esteem of black women there is a

self-esteem of black women there is a

self-esteem of black women there is a website that reflects black women as the

website that reflects black women as the

website that reflects black women as the spectrum of black women from light to

spectrum of black women from light to

spectrum of black women from light to dark in a way that is also a cannot

dark in a way that is also a cannot

dark in a way that is also a cannot tokenistic we’re at beauty content where

tokenistic we’re at beauty content where

tokenistic we’re at beauty content where black women read not in agreement

black women read not in agreement

black women read not in agreement disagree and laugh because again there’s

disagree and laugh because again there’s

disagree and laugh because again there’s content as written authentic manner and

content as written authentic manner and

content as written authentic manner and not tokenistic now you may say what

not tokenistic now you may say what

not tokenistic now you may say what model I want I’m working on a website

model I want I’m working on a website

model I want I’m working on a website and working to change the image of

and working to change the image of

and working to change the image of beauty you may say what what do I want

beauty you may say what what do I want

beauty you may say what what do I want the peace and yang go to mother detail

the peace and yang go to mother detail

the peace and yang go to mother detail they’re both black women with full lips

they’re both black women with full lips

they’re both black women with full lips like mine bull noses like mine who are

like mine bull noses like mine who are

like mine bull noses like mine who are the faces of global beauty campaigns but

the faces of global beauty campaigns but

the faces of global beauty campaigns but wait – black women that look like me on

wait – black women that look like me on

wait – black women that look like me on the face of the blow global beauty

the face of the blow global beauty

the face of the blow global beauty campaigns how many white women can you

campaigns how many white women can you

campaigns how many white women can you name on the faces of global beauty

name on the faces of global beauty

name on the faces of global beauty campaigns in comparison you may even say

campaigns in comparison you may even say

campaigns in comparison you may even say what more do I want I’m obviously

what more do I want I’m obviously

what more do I want I’m obviously wearing makeup and I’m wearing a full

wearing makeup and I’m wearing a full

wearing makeup and I’m wearing a full shebang but a 27 is true shopping with

shebang but a 27 is true shopping with

shebang but a 27 is true shopping with my mother in beauty department has gone

my mother in beauty department has gone

my mother in beauty department has gone easier but the truth is every single

easier but the truth is every single

easier but the truth is every single beauty counter we walk up to she’s

beauty counter we walk up to she’s

beauty counter we walk up to she’s confident she can buy a foundation she’s

confident she can buy a foundation she’s

confident she can buy a foundation she’s confident she’ll see herself in the

confident she’ll see herself in the

confident she’ll see herself in the imagery I don’t have that confidence and

imagery I don’t have that confidence and

imagery I don’t have that confidence and I think it’s everybody’s responsibility

I think it’s everybody’s responsibility

I think it’s everybody’s responsibility to make sure black women are seen as

to make sure black women are seen as

to make sure black women are seen as beautiful thank you

beautiful thank you

beautiful thank you [Applause]

”

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