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How mainstream thinking is wasting talents | Eva Schmitz | TEDxUniPaderborn


and I’m HD students in social

and I’m HD students in social entrepreneurship and when I called

entrepreneurship and when I called

entrepreneurship and when I called interest in social entrepreneurship I

interest in social entrepreneurship I

interest in social entrepreneurship I had people say things like oh yeah like

had people say things like oh yeah like

had people say things like oh yeah like Facebook snapchat Twitter yeah great

Facebook snapchat Twitter yeah great

Facebook snapchat Twitter yeah great social media is really a great topic yes

social media is really a great topic yes

social media is really a great topic yes I do research on enterprises but these

I do research on enterprises but these

I do research on enterprises but these enterprises are not specialized in

enterprises are not specialized in

enterprises are not specialized in social media instead social enterprises

social media instead social enterprises

social media instead social enterprises are specialized in innovating our

are specialized in innovating our

are specialized in innovating our society I mean yeah however we have

society I mean yeah however we have

society I mean yeah however we have difficulties apparently to understand

difficulties apparently to understand

difficulties apparently to understand who social entrepreneurs are and what

who social entrepreneurs are and what

who social entrepreneurs are and what they do and that’s a problem because if

they do and that’s a problem because if

they do and that’s a problem because if we cannot understand who they are in

we cannot understand who they are in

we cannot understand who they are in which challenges they face we cannot

which challenges they face we cannot

which challenges they face we cannot support their role in society and that’s

support their role in society and that’s

support their role in society and that’s a problem because the success of social

a problem because the success of social

a problem because the success of social entrepreneurs is our success because

entrepreneurs is our success because

entrepreneurs is our success because they innovate our society and need

they innovate our society and need

they innovate our society and need innovation in our society so we need to

innovation in our society so we need to

innovation in our society so we need to attract people to become social

attract people to become social

attract people to become social entrepreneurs and we need to learn how

entrepreneurs and we need to learn how

entrepreneurs and we need to learn how we can make social entrepreneur

we can make social entrepreneur

we can make social entrepreneur successful but how can we do so if we do

successful but how can we do so if we do

successful but how can we do so if we do not know whom you’re talking about so

not know whom you’re talking about so

not know whom you’re talking about so that’s why I’m here I’m here to shed

that’s why I’m here I’m here to shed

that’s why I’m here I’m here to shed light on our understanding of social

light on our understanding of social

light on our understanding of social entrepreneurs and I realized in the last

entrepreneurs and I realized in the last

entrepreneurs and I realized in the last couple of years that I have difficulties

couple of years that I have difficulties

couple of years that I have difficulties to convince that social entrepreneurs

to convince that social entrepreneurs

to convince that social entrepreneurs are very very important and I realized

are very very important and I realized

are very very important and I realized that I always did the same mistake I

that I always did the same mistake I

that I always did the same mistake I cannot say or convince anyone that photo

cannot say or convince anyone that photo

cannot say or convince anyone that photo entrepreneurs are very important if I

entrepreneurs are very important if I

entrepreneurs are very important if I don’t explain who they are so my first

don’t explain who they are so my first

don’t explain who they are so my first task today is to explain who social

task today is to explain who social

task today is to explain who social entrepreneurs are and second I will

entrepreneurs are and second I will

entrepreneurs are and second I will review which special challenges social

review which special challenges social

review which special challenges social entrepreneurs face in thirdly I will

entrepreneurs face in thirdly I will

entrepreneurs face in thirdly I will explain how we can unlock the potential

explain how we can unlock the potential

explain how we can unlock the potential of

of

of and why is all of this important because

and why is all of this important because

and why is all of this important because we need to change than our society and

we need to change than our society and

we need to change than our society and we need people to work for this so I

we need people to work for this so I

we need people to work for this so I brought two stories for you let me

brought two stories for you let me

brought two stories for you let me introduce to you Tim and Tom they’ve

introduce to you Tim and Tom they’ve

introduce to you Tim and Tom they’ve started a company that produces bikes

started a company that produces bikes

started a company that produces bikes and Tim is an entrepreneur and Tom is a

and Tim is an entrepreneur and Tom is a

and Tim is an entrepreneur and Tom is a social entrepreneur so let’s see what

social entrepreneur so let’s see what

social entrepreneur so let’s see what Tim is doing what Tim has always been

Tim is doing what Tim has always been

Tim is doing what Tim has always been very excited about cycling when he was

very excited about cycling when he was

very excited about cycling when he was three years old he learned to ride a

three years old he learned to ride a

three years old he learned to ride a bike and then he had many many bicycle

bike and then he had many many bicycle

bike and then he had many many bicycle races in his early childhood and he

races in his early childhood and he

races in his early childhood and he wanted to get better in cycling so he

wanted to get better in cycling so he

wanted to get better in cycling so he started to produce those bikes on his

started to produce those bikes on his

started to produce those bikes on his own and then he started his studies and

own and then he started his studies and

own and then he started his studies and electrical engineering and realized it

electrical engineering and realized it

electrical engineering and realized it would be very interesting to combine

would be very interesting to combine

would be very interesting to combine batteries and bicycles and he started to

batteries and bicycles and he started to

batteries and bicycles and he started to innovate those biometal batteries better

innovate those biometal batteries better

innovate those biometal batteries better for the use in bikes and then there were

for the use in bikes and then there were

for the use in bikes and then there were people saying oh yeah after let’s

people saying oh yeah after let’s

people saying oh yeah after let’s effortless bike riding that would be

effortless bike riding that would be

effortless bike riding that would be nice because I don’t like sweating so he

nice because I don’t like sweating so he

nice because I don’t like sweating so he said okay I’m gonna start a company and

said okay I’m gonna start a company and

said okay I’m gonna start a company and this is the model of this company he’s

this is the model of this company he’s

this is the model of this company he’s producing bikes and then give these to

producing bikes and then give these to

producing bikes and then give these to customers who pay him for those bikes

customers who pay him for those bikes

customers who pay him for those bikes and that’s the business and then he

and that’s the business and then he

and that’s the business and then he realized okay that’s working quite nice

realized okay that’s working quite nice

realized okay that’s working quite nice and he employed people with brave

and he employed people with brave

and he employed people with brave mechanical skills to meet his bikes

mechanical skills to meet his bikes

mechanical skills to meet his bikes better so that he could get more

better so that he could get more

better so that he could get more customers and today he is 40 employees

customers and today he is 40 employees

customers and today he is 40 employees and sells and six countries and Tim is

and sells and six countries and Tim is

and sells and six countries and Tim is very happy because he can earn money

very happy because he can earn money

very happy because he can earn money with the watch he always wanted to earn

with the watch he always wanted to earn

with the watch he always wanted to earn money with which is contracting bikes so

money with which is contracting bikes so

money with which is contracting bikes so let’s see what his colleague Thomas doin

let’s see what his colleague Thomas doin

let’s see what his colleague Thomas doin Tom grew up in an area where there were

Tom grew up in an area where there were

Tom grew up in an area where there were just few people who had a bike he

just few people who had a bike he

just few people who had a bike he instead plays soccer with his friends

instead plays soccer with his friends

instead plays soccer with his friends and the kids in this area they had to

and the kids in this area they had to

and the kids in this area they had to walk several kilometers to go to school

walk several kilometers to go to school

walk several kilometers to go to school and in school the teacher and the

and in school the teacher and the

and in school the teacher and the teachers only had a boss and Toph there

teachers only had a boss and Toph there

teachers only had a boss and Toph there were no

were no

were no books and tom is very interested in

books and tom is very interested in

books and tom is very interested in learning and he was lucky because he

learning and he was lucky because he

learning and he was lucky because he received a scholarship so he could go

received a scholarship so he could go

received a scholarship so he could go studying in a big city in his country

studying in a big city in his country

studying in a big city in his country and then he did his bachelor’s degree in

and then he did his bachelor’s degree in

and then he did his bachelor’s degree in psychology and his master’s degree in

psychology and his master’s degree in

psychology and his master’s degree in business administration and then he was

business administration and then he was

business administration and then he was ready to work and like his fellow

ready to work and like his fellow

ready to work and like his fellow students he had to consider to go abroad

students he had to consider to go abroad

students he had to consider to go abroad because there were no jobs in his

because there were no jobs in his

because there were no jobs in his country but he did not want to go about

country but he did not want to go about

country but he did not want to go about he wanted to contribute something in his

he wanted to contribute something in his

he wanted to contribute something in his hometown so he thought well I want to

hometown so he thought well I want to

hometown so he thought well I want to mainly use my abilities to change

mainly use my abilities to change

mainly use my abilities to change something in my community and he went

something in my community and he went

something in my community and he went back to his hometown although there were

back to his hometown although there were

back to his hometown although there were no jobs at all and then he started to

no jobs at all and then he started to

no jobs at all and then he started to transmit skills to young people in his

transmit skills to young people in his

transmit skills to young people in his area that graduated senior high school

area that graduated senior high school

area that graduated senior high school and that couldn’t find a job and then he

and that couldn’t find a job and then he

and that couldn’t find a job and then he thought well that can’t yet well there

thought well that can’t yet well there

thought well that can’t yet well there must be more and then he hits into the

must be more and then he hits into the

must be more and then he hits into the idea of producing bikes from bamboo and

idea of producing bikes from bamboo and

idea of producing bikes from bamboo and thought well that would be very

thought well that would be very

thought well that would be very interesting because there’s bamboos all

interesting because there’s bamboos all

interesting because there’s bamboos all around so we could use it and then they

around so we could use it and then they

around so we could use it and then they started to produce those pipes and then

started to produce those pipes and then

started to produce those pipes and then he realized these spikes burn much

he realized these spikes burn much

he realized these spikes burn much commercialise yet so we thought well

commercialise yet so we thought well

commercialise yet so we thought well let’s just sew these bikes to customers

let’s just sew these bikes to customers

let’s just sew these bikes to customers so we can earn money and then he

so we can earn money and then he

so we can earn money and then he employed these senior graduates and set

employed these senior graduates and set

employed these senior graduates and set up a company and in all this time his

up a company and in all this time his

up a company and in all this time his focus was on the community and he’s

focus was on the community and he’s

focus was on the community and he’s still focusing on employing those people

still focusing on employing those people

still focusing on employing those people and transmitting skills to those people

and transmitting skills to those people

and transmitting skills to those people in this area and he’s very happy he has

in this area and he’s very happy he has

in this area and he’s very happy he has now 40 employees and he sells his

now 40 employees and he sells his

now 40 employees and he sells his products and six countries Germany

products and six countries Germany

products and six countries Germany included and now he can work for he

included and now he can work for he

included and now he can work for he always wanted to work for the bettering

always wanted to work for the bettering

always wanted to work for the bettering of his community I met Tom almost two

of his community I met Tom almost two

of his community I met Tom almost two years ago and his real name is Kwabena

years ago and his real name is Kwabena

years ago and his real name is Kwabena Danzo and he’s the founder of women’s

Danzo and he’s the founder of women’s

Danzo and he’s the founder of women’s international I was in Ghana because I’m

international I was in Ghana because I’m

international I was in Ghana because I’m part of a project that’s supporting

part of a project that’s supporting

part of a project that’s supporting entrepreneurs in Ghana and we were very

entrepreneurs in Ghana and we were very

entrepreneurs in Ghana and we were very curious how cabina managed to set up a

curious how cabina managed to set up a

curious how cabina managed to set up a social business and such very unlikely

social business and such very unlikely

social business and such very unlikely circumstances so took us two hours to go

circumstances so took us two hours to go

circumstances so took us two hours to go to visit boomers International on

to visit boomers International on

to visit boomers International on sangeun bumpy roads from the next big

sangeun bumpy roads from the next big

sangeun bumpy roads from the next big city and that’s what we saw on the left

city and that’s what we saw on the left

city and that’s what we saw on the left she sees a storage of the raw material

she sees a storage of the raw material

she sees a storage of the raw material which is the BAM boom that the company

which is the BAM boom that the company

which is the BAM boom that the company buys from the farmers in the area and

buys from the farmers in the area and

buys from the farmers in the area and then you see the production where you

then you see the production where you

then you see the production where you see the young people working there

see the young people working there

see the young people working there producing those bike frames and then

producing those bike frames and then

producing those bike frames and then that’s me and quite amazed about the

that’s me and quite amazed about the

that’s me and quite amazed about the product because I like cycling and just

product because I like cycling and just

product because I like cycling and just next to it there’s the accountants

next to it there’s the accountants

next to it there’s the accountants office yeah we were quite amazed seeing

office yeah we were quite amazed seeing

office yeah we were quite amazed seeing all these things and then a year later

all these things and then a year later

all these things and then a year later we decided to go back again because we

we decided to go back again because we

we decided to go back again because we had new students on board we wanted to

had new students on board we wanted to

had new students on board we wanted to show them what we saw and then again we

show them what we saw and then again we

show them what we saw and then again we were very surprised because remember the

were very surprised because remember the

were very surprised because remember the accountants office before here you see

accountants office before here you see

accountants office before here you see the very same room in here later and it

the very same room in here later and it

the very same room in here later and it had to be used as a storage room because

had to be used as a storage room because

had to be used as a storage room because probably enemies used such a great

probably enemies used such a great

probably enemies used such a great amount of orders that she had to

amount of orders that she had to

amount of orders that she had to transfer them into this room and then it

transfer them into this room and then it

transfer them into this room and then it altered the production site had to be

altered the production site had to be

altered the production site had to be moved outside and expanded there because

moved outside and expanded there because

moved outside and expanded there because he had those great amount of orders and

he had those great amount of orders and

he had those great amount of orders and it was really amazing to see this

it was really amazing to see this

it was really amazing to see this progress because the more bikes were

progress because the more bikes were

progress because the more bikes were sold the more people forget unemployment

sold the more people forget unemployment

sold the more people forget unemployment and the more children could receive good

and the more children could receive good

and the more children could receive good education because Kwabena did not only

education because Kwabena did not only

education because Kwabena did not only support local people to employ them but

support local people to employ them but

support local people to employ them but he also had several projects for example

he also had several projects for example

he also had several projects for example project where he gave out those bikes to

project where he gave out those bikes to

project where he gave out those bikes to students so that they can rights to the

students so that they can rights to the

students so that they can rights to the bike to school and yeah now he explained

bike to school and yeah now he explained

bike to school and yeah now he explained us as well that he is producing bike

us as well that he is producing bike

us as well that he is producing bike frames for electric device which is

frames for electric device which is

frames for electric device which is quite interesting so he’s expanding also

quite interesting so he’s expanding also

quite interesting so he’s expanding also his product range these were two modern

his product range these were two modern

his product range these were two modern stories that illustrates what social

stories that illustrates what social

stories that illustrates what social entrepreneurs and what entrepreneurs

entrepreneurs and what entrepreneurs

entrepreneurs and what entrepreneurs and how they work and over the last

and how they work and over the last

and how they work and over the last three years I met many tips and tongues

three years I met many tips and tongues

three years I met many tips and tongues and I’m convinced that they both have a

and I’m convinced that they both have a

and I’m convinced that they both have a very very important job

very very important job

very very important job the Tim’s and our world are there to

the Tim’s and our world are there to

the Tim’s and our world are there to innovate technology and the tongs in our

innovate technology and the tongs in our

innovate technology and the tongs in our world are there to innovate society none

world are there to innovate society none

world are there to innovate society none is better than the other we really mean

is better than the other we really mean

is better than the other we really mean both for our lives and for our future

both for our lives and for our future

both for our lives and for our future however I made a very important

however I made a very important

however I made a very important observation our system is rather meant

observation our system is rather meant

observation our system is rather meant to reduce Tim’s than Tom’s to reduce

to reduce Tim’s than Tom’s to reduce

to reduce Tim’s than Tom’s to reduce entrepreneurs rather than social

entrepreneurs rather than social

entrepreneurs rather than social entrepreneurs my first job in university

entrepreneurs my first job in university

entrepreneurs my first job in university was to support causes that were there to

was to support causes that were there to

was to support causes that were there to explain who Tim’s are what teams do and

explain who Tim’s are what teams do and

explain who Tim’s are what teams do and how students could learn how to build up

how students could learn how to build up

how students could learn how to build up something like Tim and then I asked

something like Tim and then I asked

something like Tim and then I asked myself in a university of 20,000

myself in a university of 20,000

myself in a university of 20,000 students or we have great support for

students or we have great support for

students or we have great support for Tim’s for entrepreneurs to come to life

Tim’s for entrepreneurs to come to life

Tim’s for entrepreneurs to come to life but what about the Tom’s don’t we need

but what about the Tom’s don’t we need

but what about the Tom’s don’t we need to explain students who Tom’s are what

to explain students who Tom’s are what

to explain students who Tom’s are what they do and how they could build

they do and how they could build

they do and how they could build something like Tom so I’ve set out to

something like Tom so I’ve set out to

something like Tom so I’ve set out to develop a concept apply it money and

develop a concept apply it money and

develop a concept apply it money and important partners to offer the first

important partners to offer the first

important partners to offer the first program at our university to explain to

program at our university to explain to

program at our university to explain to all students from more disciplines what

all students from more disciplines what

all students from more disciplines what Tom’s do who they are and how they could

Tom’s do who they are and how they could

Tom’s do who they are and how they could become Tom but I think that’s not enough

become Tom but I think that’s not enough

become Tom but I think that’s not enough I can’t stop here and I think we can’t

I can’t stop here and I think we can’t

I can’t stop here and I think we can’t stop here because there the time that I

stop here because there the time that I

stop here because there the time that I worked with social entrepreneurs and

worked with social entrepreneurs and

worked with social entrepreneurs and entrepreneurs especially social

entrepreneurs especially social

entrepreneurs especially social entrepreneurs face three very important

entrepreneurs face three very important

entrepreneurs face three very important hurdles and the first one is that

hurdles and the first one is that

hurdles and the first one is that entrepreneurs struggle between two

entrepreneurs struggle between two

entrepreneurs struggle between two different groups with very different

different groups with very different

different groups with very different interests the one group is the community

interests the one group is the community

interests the one group is the community social entrepreneurs would like to solve

social entrepreneurs would like to solve

social entrepreneurs would like to solve a problem in the community and the other

a problem in the community and the other

a problem in the community and the other part is the customer then needs to solve

part is the customer then needs to solve

part is the customer then needs to solve a problem for us

a problem for us

a problem for us otherwise the customer will not pay so

otherwise the customer will not pay so

otherwise the customer will not pay so to make this connection and find a match

to make this connection and find a match

to make this connection and find a match it’s a very whore and very very

it’s a very whore and very very

it’s a very whore and very very challenging task of social entrepreneurs

challenging task of social entrepreneurs

challenging task of social entrepreneurs and the second is that social

and the second is that social

and the second is that social entrepreneurs focus in their business on

entrepreneurs focus in their business on

entrepreneurs focus in their business on bettering the community and that’s very

bettering the community and that’s very

bettering the community and that’s very unusual for banks and investors it’s a

unusual for banks and investors it’s a

unusual for banks and investors it’s a very unusual approach and their metrics

very unusual approach and their metrics

very unusual approach and their metrics are not meant to fit this approach

are not meant to fit this approach

are not meant to fit this approach because the profit that social

because the profit that social

because the profit that social entrepreneurs make is different from the

entrepreneurs make is different from the

entrepreneurs make is different from the entrepreneurs so it’s very very

entrepreneurs so it’s very very

entrepreneurs so it’s very very difficult for social entrepreneurs to

difficult for social entrepreneurs to

difficult for social entrepreneurs to get money to start their business and as

get money to start their business and as

get money to start their business and as well to grow in the business and the

well to grow in the business and the

well to grow in the business and the third one is that I realized that there

third one is that I realized that there

third one is that I realized that there are many people who do not consider to

are many people who do not consider to

are many people who do not consider to become a social entrepreneur because

become a social entrepreneur because

become a social entrepreneur because they do not know that Tom’s exist and

they do not know that Tom’s exist and

they do not know that Tom’s exist and also I discovered that there are people

also I discovered that there are people

also I discovered that there are people who have a ton in size so they have the

who have a ton in size so they have the

who have a ton in size so they have the potential to become social entrepreneurs

potential to become social entrepreneurs

potential to become social entrepreneurs but we do not educate them and that’s a

but we do not educate them and that’s a

but we do not educate them and that’s a mistake because if we do not educate

mistake because if we do not educate

mistake because if we do not educate those peoples people who are talents to

those peoples people who are talents to

those peoples people who are talents to change our society then we raise the

change our society then we raise the

change our society then we raise the potential to change our society for the

potential to change our society for the

potential to change our society for the better and how do we tackle those

better and how do we tackle those

better and how do we tackle those problems first we need to widen the

problems first we need to widen the

problems first we need to widen the spotlight of our support because we need

spotlight of our support because we need

spotlight of our support because we need to support those entrepreneurs and

to support those entrepreneurs and

to support those entrepreneurs and social entrepreneurs and that means if

social entrepreneurs and that means if

social entrepreneurs and that means if you feel like Tom if you feel like

you feel like Tom if you feel like

you feel like Tom if you feel like having a Tom insight you need to learn

having a Tom insight you need to learn

having a Tom insight you need to learn how to be like Tom and how to create

how to be like Tom and how to create

how to be like Tom and how to create something right on how to become a

something right on how to become a

something right on how to become a social entrepreneur so promote Tom’s

social entrepreneur so promote Tom’s

social entrepreneur so promote Tom’s becoming Tom and in a society thank you

becoming Tom and in a society thank you

becoming Tom and in a society thank you [Applause]

”

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