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How immersive storytelling can inspire social change | Serdar Ferit | TEDxOtaniemi


this is a photograph of my dad I don’t

this is a photograph of my dad I don’t know exactly when he was taken but I

know exactly when he was taken but I

know exactly when he was taken but I know that it was sometime in the early

know that it was sometime in the early

know that it was sometime in the early 70s because he doesn’t have a moustache

70s because he doesn’t have a moustache

70s because he doesn’t have a moustache his clean-shaven I’ve only ever seen my

his clean-shaven I’ve only ever seen my

his clean-shaven I’ve only ever seen my dad with a moustache because he’s had

dad with a moustache because he’s had

dad with a moustache because he’s had one since before I was born since the

one since before I was born since the

one since before I was born since the summer of 1974 way before I was born

summer of 1974 way before I was born

summer of 1974 way before I was born the photo was taken in Cyprus where he’s

the photo was taken in Cyprus where he’s

the photo was taken in Cyprus where he’s from in 1974 was a significant year for

from in 1974 was a significant year for

from in 1974 was a significant year for the country there was armed conflict

the country there was armed conflict

the country there was armed conflict which led to the division of the island

on July 20th that year my father was

on July 20th that year my father was taken to a prisoner of war camp by Greek

taken to a prisoner of war camp by Greek

taken to a prisoner of war camp by Greek Cypriot soldiers and held hostage for 93

Cypriot soldiers and held hostage for 93

Cypriot soldiers and held hostage for 93 days it was during this time that he

days it was during this time that he

days it was during this time that he grew his mustache a few years later he

grew his mustache a few years later he

grew his mustache a few years later he moved to England where I was born and

moved to England where I was born and

moved to England where I was born and raised we initially lived in East London

raised we initially lived in East London

raised we initially lived in East London and then moved to North London in the

and then moved to North London in the

and then moved to North London in the early 90s to a neighborhood that was

early 90s to a neighborhood that was

early 90s to a neighborhood that was home to many Turkish Cypriot and Greek

home to many Turkish Cypriot and Greek

home to many Turkish Cypriot and Greek Cypriot families knowing that we began

Cypriot families knowing that we began

Cypriot families knowing that we began to school with Greek Cypriot children my

to school with Greek Cypriot children my

to school with Greek Cypriot children my dad had some very clear instructions for

dad had some very clear instructions for

dad had some very clear instructions for us I want you to find Greek Cypriot

us I want you to find Greek Cypriot

us I want you to find Greek Cypriot children he said I want you to bring

children he said I want you to bring

children he said I want you to bring them to our house for dinner I want you

them to our house for dinner I want you

them to our house for dinner I want you to make friends I want you to understand

to make friends I want you to understand

to make friends I want you to understand that we’re all the same so based on this

that we’re all the same so based on this

that we’re all the same so based on this advice my brothers and I made friends

advice my brothers and I made friends

advice my brothers and I made friends with lots of Greek Cypriot kids

with lots of Greek Cypriot kids

with lots of Greek Cypriot kids including Nicky zeniff on toast

including Nicky zeniff on toast

including Nicky zeniff on toast who was and is one of my very best

who was and is one of my very best

who was and is one of my very best friends

friends

friends Nikki ater our house we ate at hers and

Nikki ater our house we ate at hers and

Nikki ater our house we ate at hers and she’s now one of the godmothers of my

she’s now one of the godmothers of my

she’s now one of the godmothers of my child my dad did not allow us to use the

child my dad did not allow us to use the

child my dad did not allow us to use the conflict in Cyprus as an excuse for fear

conflict in Cyprus as an excuse for fear

conflict in Cyprus as an excuse for fear or for dehumanization of our neighbors

or for dehumanization of our neighbors

or for dehumanization of our neighbors he encouraged us to to be friendly to be

he encouraged us to to be friendly to be

he encouraged us to to be friendly to be open and to experience for ourselves

open and to experience for ourselves

open and to experience for ourselves that actually finding common ground it’s

that actually finding common ground it’s

that actually finding common ground it’s not that difficult if you give it a

not that difficult if you give it a

not that difficult if you give it a chance around three and a half years ago

chance around three and a half years ago

chance around three and a half years ago I moved from Istanbul back to Helsinki

I moved from Istanbul back to Helsinki

I moved from Istanbul back to Helsinki where I’m from having also lived in

where I’m from having also lived in

where I’m from having also lived in London Paris and Stockholm over the last

London Paris and Stockholm over the last

London Paris and Stockholm over the last 20 years I brought with me my British

20 years I brought with me my British

20 years I brought with me my British Turkish Cypriot husband and soon after

Turkish Cypriot husband and soon after

Turkish Cypriot husband and soon after our son was born around that time most

our son was born around that time most

our son was born around that time most of Europe was affected by the refugee

of Europe was affected by the refugee

of Europe was affected by the refugee crisis because of the unrest in the

crisis because of the unrest in the

crisis because of the unrest in the Middle East and parts of Africa we

Middle East and parts of Africa we

Middle East and parts of Africa we started to see growing polarization fear

started to see growing polarization fear

started to see growing polarization fear and xenophobia in both tabloid and

and xenophobia in both tabloid and

and xenophobia in both tabloid and social media directed not just against

social media directed not just against

social media directed not just against refugees but immigrants in general and

refugees but immigrants in general and

refugees but immigrants in general and here in Finland we we had an increasing

here in Finland we we had an increasing

here in Finland we we had an increasing number of nationalist demonstrations and

number of nationalist demonstrations and

number of nationalist demonstrations and attacks against innocent people the

attacks against innocent people the

attacks against innocent people the atmosphere felt tense and uncomfortable

atmosphere felt tense and uncomfortable

atmosphere felt tense and uncomfortable in our country and having lived in

in our country and having lived in

in our country and having lived in cities where multiculturalism was the

cities where multiculturalism was the

cities where multiculturalism was the norm rather than the exception this

norm rather than the exception this

norm rather than the exception this outward hatred really shocked and

outward hatred really shocked and

outward hatred really shocked and saddened me and for serda who himself is

saddened me and for serda who himself is

saddened me and for serda who himself is a foreigner in Finland he felt it even

a foreigner in Finland he felt it even

a foreigner in Finland he felt it even closer in her famous TED talk the

closer in her famous TED talk the

closer in her famous TED talk the wonderful Nigerian author Chimamanda

wonderful Nigerian author Chimamanda

wonderful Nigerian author Chimamanda Adichie talks about the danger of a

Adichie talks about the danger of a

Adichie talks about the danger of a single story

single story

single story a story that uses stereotypes and

a story that uses stereotypes and

a story that uses stereotypes and categorizes people into one specific

categorizes people into one specific

categorizes people into one specific mold unfortunately many tabloid

mold unfortunately many tabloid

mold unfortunately many tabloid newspapers are culprits of using the

newspapers are culprits of using the

newspapers are culprits of using the single story narrative in order to sell

single story narrative in order to sell

single story narrative in order to sell more newspapers naturally this may lead

more newspapers naturally this may lead

more newspapers naturally this may lead to misunderstandings and that in turn

to misunderstandings and that in turn

to misunderstandings and that in turn may lead to more polarization more fair

may lead to more polarization more fair

may lead to more polarization more fair and more than a phobia in our society so

and more than a phobia in our society so

and more than a phobia in our society so Sara and I have been making films for

Sara and I have been making films for

Sara and I have been making films for the past 15 years and throughout that

the past 15 years and throughout that

the past 15 years and throughout that time we’ve been trying hard to bring

time we’ve been trying hard to bring

time we’ve been trying hard to bring forward multiple perspectives looking

forward multiple perspectives looking

forward multiple perspectives looking beyond the news headlines to tell human

beyond the news headlines to tell human

beyond the news headlines to tell human stories that can help audiences

stories that can help audiences

stories that can help audiences understand and empathize with people

understand and empathize with people

understand and empathize with people from all walks of life in 2010 we

from all walks of life in 2010 we

from all walks of life in 2010 we started experimenting with immersive

started experimenting with immersive

started experimenting with immersive technologies 360 storytelling and

technologies 360 storytelling and

technologies 360 storytelling and virtual reality we wanted to see if by

virtual reality we wanted to see if by

virtual reality we wanted to see if by giving the audience the opportunity to

giving the audience the opportunity to

giving the audience the opportunity to explore space a home or workplace or

explore space a home or workplace or

explore space a home or workplace or maybe a village and meets a person in

maybe a village and meets a person in

maybe a village and meets a person in that space would actually change

that space would actually change

that space would actually change people’s perceptions of each other

contact theory tells us that contact

contact theory tells us that contact between two groups of people leads to

between two groups of people leads to

between two groups of people leads to tolerance and acceptance and further

tolerance and acceptance and further

tolerance and acceptance and further studies have shown that the most

studies have shown that the most

studies have shown that the most important factor in changing attitudes

important factor in changing attitudes

important factor in changing attitudes is emotional connection starting to like

is emotional connection starting to like

is emotional connection starting to like someone once you get to know them but

someone once you get to know them but

someone once you get to know them but it’s not always easy to get two groups

it’s not always easy to get two groups

it’s not always easy to get two groups of people together as we know immersive

of people together as we know immersive

of people together as we know immersive storytelling allows us to build lifelike

storytelling allows us to build lifelike

storytelling allows us to build lifelike experiences and allows us to be

experiences and allows us to be

experiences and allows us to be transported into another person’s

transported into another person’s

transported into another person’s reality the situation in Finland made us

reality the situation in Finland made us

reality the situation in Finland made us want to do something how could we use

want to do something how could we use

want to do something how could we use immersive storytelling to humanize to

immersive storytelling to humanize to

immersive storytelling to humanize to build common ground and to celebrate and

build common ground and to celebrate and

build common ground and to celebrate and accept our differences

SoDo remembered his father’s words from

SoDo remembered his father’s words from his childhood

his childhood

his childhood make friends with greek cypriots and

make friends with greek cypriots and

make friends with greek cypriots and bring them to our house for dinner there

bring them to our house for dinner there

bring them to our house for dinner there are people just like us these words kept

are people just like us these words kept

are people just like us these words kept coming back to him and the idea of

coming back to him and the idea of

coming back to him and the idea of sitting down and dining with the so

sitting down and dining with the so

sitting down and dining with the so called other felt like a powerful moment

called other felt like a powerful moment

called other felt like a powerful moment to explore these ideas evolved into an

to explore these ideas evolved into an

to explore these ideas evolved into an immersive story experience called dinner

immersive story experience called dinner

immersive story experience called dinner time 360 where the audience is invited

time 360 where the audience is invited

time 360 where the audience is invited to dinner with different Finnish

to dinner with different Finnish

to dinner with different Finnish families from different ethnic

families from different ethnic

families from different ethnic backgrounds you can look around their

backgrounds you can look around their

backgrounds you can look around their homes in 360 degrees you can click on

homes in 360 degrees you can click on

homes in 360 degrees you can click on different food at the table to find out

different food at the table to find out

different food at the table to find out how the food was made and you can click

how the food was made and you can click

how the food was made and you can click on people bring them to life and watch

on people bring them to life and watch

on people bring them to life and watch their personal stories unfold in short

their personal stories unfold in short

their personal stories unfold in short documentaries you can even sit with the

documentaries you can even sit with the

documentaries you can even sit with the family in virtual reality and share

family in virtual reality and share

family in virtual reality and share their dinner experience with them now

their dinner experience with them now

their dinner experience with them now this is all good and well but could this

this is all good and well but could this

this is all good and well but could this help us change attitudes could telling

help us change attitudes could telling

help us change attitudes could telling stories in this way help us change

stories in this way help us change

stories in this way help us change attitudes we were invited to run a

attitudes we were invited to run a

attitudes we were invited to run a workshop at a school in a small town in

workshop at a school in a small town in

workshop at a school in a small town in England and the teacher who invited us

England and the teacher who invited us

England and the teacher who invited us was concerned about the increase in

was concerned about the increase in

was concerned about the increase in vocal intolerance and racism in her

vocal intolerance and racism in her

vocal intolerance and racism in her school the class we worked with was

school the class we worked with was

school the class we worked with was comprised of 30 white children age 12

comprised of 30 white children age 12

comprised of 30 white children age 12 and 13 and at the beginning of the

and 13 and at the beginning of the

and 13 and at the beginning of the process we did an assessment to reveal

process we did an assessment to reveal

process we did an assessment to reveal their attitudes towards people from

their attitudes towards people from

their attitudes towards people from different backgrounds I mean one section

different backgrounds I mean one section

different backgrounds I mean one section of the assessment they’re invited to

of the assessment they’re invited to

of the assessment they’re invited to look at the six pictures you see behind

look at the six pictures you see behind

look at the six pictures you see behind me and asked how much common ground they

me and asked how much common ground they

me and asked how much common ground they felt they could have with each of the

felt they could have with each of the

felt they could have with each of the people in the pictures now as we may

people in the pictures now as we may

people in the pictures now as we may have expected the children felt they

have expected the children felt they

have expected the children felt they could have more common ground with

could have more common ground with

could have more common ground with people who looked more like themselves

people who looked more like themselves

people who looked more like themselves so person 1 person 4 and person 6 scored

so person 1 person 4 and person 6 scored

so person 1 person 4 and person 6 scored significantly higher than person 2

significantly higher than person 2

significantly higher than person 2 person 3 and person 5

person 3 and person 5

person 3 and person 5 but then they got to meet the people one

but then they got to meet the people one

but then they got to meet the people one of them they got to explore their

of them they got to explore their

of them they got to explore their personal spaces their homes their

personal spaces their homes their

personal spaces their homes their workplaces and they got to know them

workplaces and they got to know them

workplaces and they got to know them through short documentaries and virtual

through short documentaries and virtual

through short documentaries and virtual reality experiences after that they took

reality experiences after that they took

reality experiences after that they took a second assessment to see if there’d

a second assessment to see if there’d

a second assessment to see if there’d been any change in their attitudes and

been any change in their attitudes and

been any change in their attitudes and they had the children felt more empathy

they had the children felt more empathy

they had the children felt more empathy with all of the people they felt like

with all of the people they felt like

with all of the people they felt like they’ve had more common ground with all

they’ve had more common ground with all

they’ve had more common ground with all six but the most significant change came

six but the most significant change came

six but the most significant change came with person to person three and person

with person to person three and person

with person to person three and person five habiba Zamora and Mohammad and

five habiba Zamora and Mohammad and

five habiba Zamora and Mohammad and perhaps the most eye-opening result was

perhaps the most eye-opening result was

perhaps the most eye-opening result was the 55 year old taxi driver Muhammad and

the 55 year old taxi driver Muhammad and

the 55 year old taxi driver Muhammad and the assjuice towards him in the first

the assjuice towards him in the first

the assjuice towards him in the first assessment Muhammad came second from

assessment Muhammad came second from

assessment Muhammad came second from last when they only had one picture the

last when they only had one picture the

last when they only had one picture the judging by but after they had spent ten

judging by but after they had spent ten

judging by but after they had spent ten minutes with Muhammad he shot up to

minutes with Muhammad he shot up to

minutes with Muhammad he shot up to number one he was the person that they

number one he was the person that they

number one he was the person that they felt they had the greatest connection

felt they had the greatest connection

felt they had the greatest connection with having given him a chance

this experience among others have made

this experience among others have made us hopeful about the opportunities that

us hopeful about the opportunities that

us hopeful about the opportunities that immersive storytelling can offer in

immersive storytelling can offer in

immersive storytelling can offer in facilitating real attitude change and

facilitating real attitude change and

facilitating real attitude change and the results indicate that many of us

the results indicate that many of us

the results indicate that many of us have it in us to empathize and to find

have it in us to empathize and to find

have it in us to empathize and to find common ground with others even with

common ground with others even with

common ground with others even with those people who we assumed that we have

those people who we assumed that we have

those people who we assumed that we have very little in common with there was a

very little in common with there was a

very little in common with there was a 20-year gap between Surdas father’s

20-year gap between Surdas father’s

20-year gap between Surdas father’s hostage experience in 1974 and Sardar

hostage experience in 1974 and Sardar

hostage experience in 1974 and Sardar and Nicky becoming close friends in 1994

and Nicky becoming close friends in 1994

and Nicky becoming close friends in 1994 perhaps immersive storytelling could

perhaps immersive storytelling could

perhaps immersive storytelling could help speed up the process of us getting

help speed up the process of us getting

help speed up the process of us getting to know and understand one another

to know and understand one another

to know and understand one another better and ultimately help us create a

better and ultimately help us create a

better and ultimately help us create a more peaceful world thank you

”

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