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How I implemented a new sphere in my country? | Yelena Novikova | TEDxAbayStWomen


you know I always think of new and

you know I always think of new and innovative ways to explain what four is

innovative ways to explain what four is

innovative ways to explain what four is the integration really is and knowing

the integration really is and knowing

the integration really is and knowing that they would be speaking to

that they would be speaking to

that they would be speaking to predominantly female audience in the

predominantly female audience in the

predominantly female audience in the country where women were never

country where women were never

country where women were never particularly discouraged from watching

particularly discouraged from watching

particularly discouraged from watching Disney movies one particular knowledge

Disney movies one particular knowledge

Disney movies one particular knowledge is cats sneaking into my mind and I’m a

is cats sneaking into my mind and I’m a

is cats sneaking into my mind and I’m a bit of a feminist so you can’t possibly

bit of a feminist so you can’t possibly

bit of a feminist so you can’t possibly imagine how much it pains me to give you

imagine how much it pains me to give you

imagine how much it pains me to give you a Disney based reference but a little

a Disney based reference but a little

a Disney based reference but a little expert on delivering pet dogs that says

expert on delivering pet dogs that says

expert on delivering pet dogs that says that we are supposed to go to the most

that we are supposed to go to the most

that we are supposed to go to the most unexpected places as we are trying to

unexpected places as we are trying to

unexpected places as we are trying to find a good metaphor so if you do have

find a good metaphor so if you do have

find a good metaphor so if you do have an issue with my decision lean on

an issue with my decision lean on

an issue with my decision lean on feminist analogy today you can blame

feminist analogy today you can blame

feminist analogy today you can blame brilliant advice by Cameron galley you

brilliant advice by Cameron galley you

brilliant advice by Cameron galley you can even tweet to him here’s his Twitter

can even tweet to him here’s his Twitter

can even tweet to him here’s his Twitter handle by the way but back to is the

handle by the way but back to is the

handle by the way but back to is the integration if the integration is

integration if the integration is

integration if the integration is essential is that magic ones that can

essential is that magic ones that can

essential is that magic ones that can affect stock exchanges pensions finds

affect stock exchanges pensions finds

affect stock exchanges pensions finds environments different social factors

environments different social factors

environments different social factors the financial system if you do it right

the financial system if you do it right

the financial system if you do it right and essentially if you’re a fairy

and essentially if you’re a fairy

and essentially if you’re a fairy godmother or your asset manager does it

godmother or your asset manager does it

godmother or your asset manager does it right then the pumpkins the little

right then the pumpkins the little

right then the pumpkins the little pumpkins that you invest today can turn

pumpkins that you invest today can turn

pumpkins that you invest today can turn into eco-friendly socially responsible

into eco-friendly socially responsible

into eco-friendly socially responsible carriage by the time you retire so in

carriage by the time you retire so in

carriage by the time you retire so in the spirit of full disclosure I must say

the spirit of full disclosure I must say

the spirit of full disclosure I must say that else I’m not a fan of fairy tales

that else I’m not a fan of fairy tales

that else I’m not a fan of fairy tales I’m all up for demystified magic and you

I’m all up for demystified magic and you

I’m all up for demystified magic and you know ever since I remember myself I

know ever since I remember myself I

know ever since I remember myself I helped myself I had this desire to do

helped myself I had this desire to do

helped myself I had this desire to do something magical visitors eradicating

something magical visitors eradicating

something magical visitors eradicating poverty of human cancer so my a leaflet

poverty of human cancer so my a leaflet

poverty of human cancer so my a leaflet patients with charity sector have left

patients with charity sector have left

patients with charity sector have left me with huge concerns of the efficient

me with huge concerns of the efficient

me with huge concerns of the efficient service at the industry so when I

service at the industry so when I

service at the industry so when I finally found the market-based mechanism

finally found the market-based mechanism

finally found the market-based mechanism of doing something good it felt like it

of doing something good it felt like it

of doing something good it felt like it was I was meant to be in that industry

was I was meant to be in that industry

was I was meant to be in that industry so I would call my mom and they would

so I would call my mom and they would

so I would call my mom and they would tell Joe all the things oh they’re

tell Joe all the things oh they’re

tell Joe all the things oh they’re environmental and social impact this

environmental and social impact this

environmental and social impact this industry can have and the tire set would

industry can have and the tire set would

industry can have and the tire set would get too carried away and she would say

get too carried away and she would say

get too carried away and she would say and they quote Yelena is not some TED

and they quote Yelena is not some TED

and they quote Yelena is not some TED talk and we would talk about something

talk and we would talk about something

talk and we would talk about something else but it has a time she would say you

else but it has a time she would say you

else but it has a time she would say you sound so passionate about it that they

sound so passionate about it that they

sound so passionate about it that they don’t even know what would you do

don’t even know what would you do

don’t even know what would you do without it what would you do here in

without it what would you do here in

without it what would you do here in Kazakhstan and this resurrector question

Kazakhstan and this resurrector question

Kazakhstan and this resurrector question would linger in my mind for days for

would linger in my mind for days for

would linger in my mind for days for miles for years

miles for years

miles for years I knew perfectly well that this industry

I knew perfectly well that this industry

I knew perfectly well that this industry hasn’t made its way from kazakhstan yet

hasn’t made its way from kazakhstan yet

hasn’t made its way from kazakhstan yet but I also knew that Kazakhstan could

but I also knew that Kazakhstan could

but I also knew that Kazakhstan could use this magic touch of each the

use this magic touch of each the

use this magic touch of each the integration want but that conviction was

integration want but that conviction was

integration want but that conviction was the only thing that I had at that point

the only thing that I had at that point

the only thing that I had at that point apart from my skills it is I can really

apart from my skills it is I can really

apart from my skills it is I can really remember going to some sort of

remember going to some sort of

remember going to some sort of University College London Korean week

University College London Korean week

University College London Korean week served bacon 2011 or 2010 and I would

served bacon 2011 or 2010 and I would

served bacon 2011 or 2010 and I would tell to the representatives of the top

tell to the representatives of the top

tell to the representatives of the top kazakhstani

kazakhstani

kazakhstani employers what it is that I was doing

employers what it is that I was doing

employers what it is that I was doing for a living and they would say to be

for a living and they would say to be

for a living and they would say to be quite honest we are not true or what it

quite honest we are not true or what it

quite honest we are not true or what it is that

is that

is that you do and to be quite honest we are not

you do and to be quite honest we are not

you do and to be quite honest we are not sure how would you fit in our

sure how would you fit in our

sure how would you fit in our organization but you believe us your CV

organization but you believe us your CV

organization but you believe us your CV of course they would never come back

of course they would never come back

of course they would never come back because quite simply there were no such

because quite simply there were no such

because quite simply there were no such industry in Kazakhstan yet the situation

industry in Kazakhstan yet the situation

industry in Kazakhstan yet the situation hasn’t changed much even like few years

hasn’t changed much even like few years

hasn’t changed much even like few years later when by 2015 I would routinely

later when by 2015 I would routinely

later when by 2015 I would routinely like charge for such terms as each day

like charge for such terms as each day

like charge for such terms as each day Kazakhstan on Google and it returns zero

Kazakhstan on Google and it returns zero

Kazakhstan on Google and it returns zero relevant results I did however feel like

relevant results I did however feel like

relevant results I did however feel like there could have been like a little life

there could have been like a little life

there could have been like a little life a lifeline how every motive might have

a lifeline how every motive might have

a lifeline how every motive might have been you see in a lot of ways is the

been you see in a lot of ways is the

been you see in a lot of ways is the integration is related to much older

integration is related to much older

integration is related to much older significantly less confusion discipline

significantly less confusion discipline

significantly less confusion discipline called corporate social responsibility

called corporate social responsibility

called corporate social responsibility or CSR and if you’re not familiar with

or CSR and if you’re not familiar with

or CSR and if you’re not familiar with the concept of CSR yet then for the

the concept of CSR yet then for the

the concept of CSR yet then for the purposes of this discussion you can

purposes of this discussion you can

purposes of this discussion you can think of a this and as a magic wand that

think of a this and as a magic wand that

think of a this and as a magic wand that only works half of the time if it works

only works half of the time if it works

only works half of the time if it works at all in fact so what I needed to do is

at all in fact so what I needed to do is

at all in fact so what I needed to do is essentially to substitute one magic wand

essentially to substitute one magic wand

essentially to substitute one magic wand with another magic wand and it sounds

with another magic wand and it sounds

with another magic wand and it sounds like it’s fairly doable right or so I

like it’s fairly doable right or so I

like it’s fairly doable right or so I thought a quick manipulation of

thought a quick manipulation of

thought a quick manipulation of available data might suggest that

available data might suggest that

available data might suggest that Kazakh fans have become 2.9% more aware

Kazakh fans have become 2.9% more aware

Kazakh fans have become 2.9% more aware of CSI the concept between 2009 and 2013

of CSI the concept between 2009 and 2013

of CSI the concept between 2009 and 2013 and this three percent gross of a four

and this three percent gross of a four

and this three percent gross of a four year period might seem impressive before

year period might seem impressive before

year period might seem impressive before you consider the fact that CSI is the

you consider the fact that CSI is the

you consider the fact that CSI is the old industry I mean you can trace the

old industry I mean you can trace the

old industry I mean you can trace the first modern mentions of 1950s social

first modern mentions of 1950s social

first modern mentions of 1950s social audits in George boulders book the

audits in George boulders book the

audits in George boulders book the responsible company for example so even

responsible company for example so even

responsible company for example so even even when it came to the old tools the

even when it came to the old tools the

even when it came to the old tools the old magic loans

old magic loans

old magic loans Kazakhstan still had six decades to

Kazakhstan still had six decades to

Kazakhstan still had six decades to catch up with and the sketchiness

catch up with and the sketchiness

catch up with and the sketchiness process wasn’t part wasn’t fast enough

process wasn’t part wasn’t fast enough

process wasn’t part wasn’t fast enough if he continues if their awareness of

if he continues if their awareness of

if he continues if their awareness of sistar continued rising by at a rate of

sistar continued rising by at a rate of

sistar continued rising by at a rate of two point nine percent every four year

two point nine percent every four year

two point nine percent every four year then we got on the rageful csr and

then we got on the rageful csr and

then we got on the rageful csr and advisor year 2014 and only after then

advisor year 2014 and only after then

advisor year 2014 and only after then only after that we would move to is the

only after that we would move to is the

only after that we would move to is the integration and to put it into a more

integration and to put it into a more

integration and to put it into a more global context for example South Korean

global context for example South Korean

global context for example South Korean entities have no problem adopting rather

entities have no problem adopting rather

entities have no problem adopting rather advanced practices integration practices

advanced practices integration practices

advanced practices integration practices even now and yet their National Assembly

even now and yet their National Assembly

even now and yet their National Assembly Budget Office calculated that their

Budget Office calculated that their

Budget Office calculated that their national pension fund might be depleted

national pension fund might be depleted

national pension fund might be depleted by the year 2050 three if the voyage the

by the year 2050 three if the voyage the

by the year 2050 three if the voyage the integration practices are not achieved

integration practices are not achieved

integration practices are not achieved any time soon this adoption of series of

any time soon this adoption of series of

any time soon this adoption of series of practices wasn’t fast it was not just

practices wasn’t fast it was not just

practices wasn’t fast it was not just some statistics that convinced means

some statistics that convinced means

some statistics that convinced means that I also knew it from my personal

that I also knew it from my personal

that I also knew it from my personal experience in 2015 I’ve uploaded a

experience in 2015 I’ve uploaded a

experience in 2015 I’ve uploaded a document on seaside Kazakhstan to

document on seaside Kazakhstan to

document on seaside Kazakhstan to websites it’s allowed me to G attack the

websites it’s allowed me to G attack the

websites it’s allowed me to G attack the reads that it was getting and to my

reads that it was getting and to my

reads that it was getting and to my surprise it was not just European

surprise it was not just European

surprise it was not just European schoolers who were on average more

schoolers who were on average more

schoolers who were on average more interested to learn about CSUN

interested to learn about CSUN

interested to learn about CSUN Kazakhstan it was Elsa schools from such

Kazakhstan it was Elsa schools from such

Kazakhstan it was Elsa schools from such unexpected country suspense Anya Kenya

unexpected country suspense Anya Kenya

unexpected country suspense Anya Kenya who were surprisingly more interested to

who were surprisingly more interested to

who were surprisingly more interested to learn about seaside Kazakhstan then they

learn about seaside Kazakhstan then they

learn about seaside Kazakhstan then they took the sixth annual apparently I

took the sixth annual apparently I

took the sixth annual apparently I wasn’t the only one to recognize that

wasn’t the only one to recognize that

wasn’t the only one to recognize that seesaw adoption wasn’t fast enough

seesaw adoption wasn’t fast enough

seesaw adoption wasn’t fast enough that’s why the nation of concept policy

that’s why the nation of concept policy

that’s why the nation of concept policy on corporate social responsibility was

on corporate social responsibility was

on corporate social responsibility was been developed by a number of parties

been developed by a number of parties

been developed by a number of parties but things were not yet roses are either

but things were not yet roses are either

but things were not yet roses are either remember I said that she saw was another

remember I said that she saw was another

remember I said that she saw was another magic wanted just worked less

magic wanted just worked less

magic wanted just worked less effectively well it was allowed to

effectively well it was allowed to

effectively well it was allowed to become even less effective the draft

become even less effective the draft

become even less effective the draft that they were drafting were getting CNN

that they were drafting were getting CNN

that they were drafting were getting CNN senior as the goals that they were

senior as the goals that they were

senior as the goals that they were setting for this document were getting

setting for this document were getting

setting for this document were getting less ambitious what did it mean for me

less ambitious what did it mean for me

less ambitious what did it mean for me for me it meant that I had significantly

for me it meant that I had significantly

for me it meant that I had significantly less chances to bring

less chances to bring

less chances to bring it’s the integration agenda it is the

it’s the integration agenda it is the

it’s the integration agenda it is the emergency sergeant and by the time

emergency sergeant and by the time

emergency sergeant and by the time likely enough a reputable international

likely enough a reputable international

likely enough a reputable international organization announced it all for public

organization announced it all for public

organization announced it all for public policy proposals and if you know

policy proposals and if you know

policy proposals and if you know anything about you know is the

anything about you know is the

anything about you know is the integration you would wonder why would

integration you would wonder why would

integration you would wonder why would you go to the public policy route after

you go to the public policy route after

you go to the public policy route after all it’s the relationship between

all it’s the relationship between

all it’s the relationship between corporates and investors as we are

corporates and investors as we are

corporates and investors as we are talking about here but if you do know

talking about here but if you do know

talking about here but if you do know something about Kazakhstan then you

something about Kazakhstan then you

something about Kazakhstan then you would wonder if you really tell us a

would wonder if you really tell us a

would wonder if you really tell us a change without having a solid public

change without having a solid public

change without having a solid public policy in place so I decided to make it

policy in place so I decided to make it

policy in place so I decided to make it work with the terror I had but I also

work with the terror I had but I also

work with the terror I had but I also knew that public policy needs to be

knew that public policy needs to be

knew that public policy needs to be built on something and there was not

built on something and there was not

built on something and there was not enough to build on quite France there

enough to build on quite France there

enough to build on quite France there was the only person who talked about you

was the only person who talked about you

was the only person who talked about you know is the integration of the country

know is the integration of the country

know is the integration of the country so there were no people I could

so there were no people I could

so there were no people I could interview and the annoying Google search

interview and the annoying Google search

interview and the annoying Google search was still returning zero result but I

was still returning zero result but I

was still returning zero result but I decided to make it work with whatever

decided to make it work with whatever

decided to make it work with whatever head I would interview anyone who had

head I would interview anyone who had

head I would interview anyone who had something to do with visa or environment

something to do with visa or environment

something to do with visa or environment or social

or social

or social for some public policy or anything like

for some public policy or anything like

for some public policy or anything like that and I also say well takling very

that and I also say well takling very

that and I also say well takling very different issues by putting those tiny

different issues by putting those tiny

different issues by putting those tiny little bits together I could draw some

little bits together I could draw some

little bits together I could draw some kind of a picture and you know I can say

kind of a picture and you know I can say

kind of a picture and you know I can say is that those little complications

is that those little complications

is that those little complications proved to be a blessing in disguise

proved to be a blessing in disguise

proved to be a blessing in disguise because the more I chase those seemingly

because the more I chase those seemingly

because the more I chase those seemingly unlikely people the more I realized that

unlikely people the more I realized that

unlikely people the more I realized that we all actually want the same scene I

we all actually want the same scene I

we all actually want the same scene I mean we all want to witness positive

mean we all want to witness positive

mean we all want to witness positive social and environmental changes we all

social and environmental changes we all

social and environmental changes we all want our stock markets to be sustainable

want our stock markets to be sustainable

want our stock markets to be sustainable we all want our pension funds to be

we all want our pension funds to be

we all want our pension funds to be invested safely and without compromising

invested safely and without compromising

invested safely and without compromising our ability to reach the retirement age

our ability to reach the retirement age

our ability to reach the retirement age so somehow the races started spreading

so somehow the races started spreading

so somehow the races started spreading and at times I didn’t know how it

and at times I didn’t know how it

and at times I didn’t know how it affected

affected

affected was reading as it usually happens his

was reading as it usually happens his

was reading as it usually happens his public policy but the times I did for

public policy but the times I did for

public policy but the times I did for examples the ministry for investment and

examples the ministry for investment and

examples the ministry for investment and development we could match synergies

development we could match synergies

development we could match synergies with my work and there we see the

with my work and there we see the

with my work and there we see the related agenda but at other times I

related agenda but at other times I

related agenda but at other times I didn’t know but I could still see the

didn’t know but I could still see the

didn’t know but I could still see the results you know in December 2016

results you know in December 2016

results you know in December 2016 telex the stock exchange that is right

telex the stock exchange that is right

telex the stock exchange that is right there introduced the methodology for

there introduced the methodology for

there introduced the methodology for each day reporting a little between and

each day reporting a little between and

each day reporting a little between and another point that was interesting that

another point that was interesting that

another point that was interesting that European Bank for Reconstruction and

European Bank for Reconstruction and

European Bank for Reconstruction and Development started their own project on

Development started their own project on

Development started their own project on wind financial system and Kazakhstan and

wind financial system and Kazakhstan and

wind financial system and Kazakhstan and Elsa those Finnish experts who would

Elsa those Finnish experts who would

Elsa those Finnish experts who would write from a draft in it are focusing on

write from a draft in it are focusing on

write from a draft in it are focusing on green ones as they also mentioned easily

green ones as they also mentioned easily

green ones as they also mentioned easily as a term one so none of the developers

as a term one so none of the developers

as a term one so none of the developers who could have been imagined in November

who could have been imagined in November

who could have been imagined in November 2015 when they sent my application for

2015 when they sent my application for

2015 when they sent my application for public policy but you know I smile every

public policy but you know I smile every

public policy but you know I smile every time I run a Google search for HD

time I run a Google search for HD

time I run a Google search for HD Kazakhstan and it returns more and more

Kazakhstan and it returns more and more

Kazakhstan and it returns more and more and more results I kid you not we still

and more results I kid you not we still

and more results I kid you not we still have a long way to go but we are already

have a long way to go but we are already

have a long way to go but we are already moving there so I want to leave you with

moving there so I want to leave you with

moving there so I want to leave you with one thought Mahatma Gandhi once said

one thought Mahatma Gandhi once said

one thought Mahatma Gandhi once said visit change you wish to see in the

visit change you wish to see in the

visit change you wish to see in the world and if you have some dreams for

world and if you have some dreams for

world and if you have some dreams for yourselves for your country maybe even

yourselves for your country maybe even

yourselves for your country maybe even for the entire world it doesn’t matter

for the entire world it doesn’t matter

for the entire world it doesn’t matter then maybe you should consider this sort

then maybe you should consider this sort

then maybe you should consider this sort if something doesn’t exist in your

if something doesn’t exist in your

if something doesn’t exist in your country then ready quite possibly you

country then ready quite possibly you

country then ready quite possibly you exist to create it

”

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